Marketing Manager, SMB Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing manager, smb job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
BW
B Wisozk
Bobbie
Wisozk
5487 Eva Ridges
Houston
TX
5487 Eva Ridges
Houston
TX
Experience Experience
12/2016 – present
Houston, TX
Senior Product Marketing Manager SMB GTM
Houston, TX
Senior Product Marketing Manager SMB GTM
12/2016 – present
Houston, TX
Senior Product Marketing Manager SMB GTM
12/2016 – present
  • Leading large, complex virtual teams to success, and influencing others without direct authority
  • Customer acquisition strategies utilizing traditional channel and direct/inside sales, as well as digital channels
  • Direct marketing and through-partner marketing execution
  • Strategic thinking with equal balance toward precision execution
  • Design & implement new offers and programs to grow share in emerging markets
  • Create customer acquisition strategies, offers and marketing materials, in partnership with the Office campaigns team, Office partner marketing, SMB and inside sales teams
  • End-to-end design, development, implementation of sales and marketing programs
07/2014 – 09/2016
San Francisco, CA
Regional Product Marketing Manager, SMB
San Francisco, CA
Regional Product Marketing Manager, SMB
07/2014 – 09/2016
San Francisco, CA
Regional Product Marketing Manager, SMB
07/2014 – 09/2016
  • Track record of influencing behavior at variety of levels in the organization, including cross-functional managers
  • Work with Marketing Communications team to ensure product materials are customized for market use and marketing channels are leveraged
  • Partner with the overall Product Marketing team in California and England to help roll out new advertising products and feature enhancements
  • Partner closely with Sales Training to lead, design and participate in training programs to further product knowledge within Sales
  • Unlock barriers to adoption and success
  • A passion for Facebook products and Small and Medium Businesses a plus!
  • Ideate, develop, and launch customer acquisition, retention, and growth programs across SMB Sales, Service, and Marketing
12/2010 – 05/2014
Chicago, IL
Marketing Manager, SMB
Chicago, IL
Marketing Manager, SMB
12/2010 – 05/2014
Chicago, IL
Marketing Manager, SMB
12/2010 – 05/2014
  • Collaborate with Product Marketing, Analytics, and Sales team's goals, and incorporate their feedback into your initiatives
  • Understand Product Marketing, Analytics, and Sales team's goals, and seek their input to incorporate their feedback into your Marketing plans
  • Develop and launch customer acquisition, retention, and growth programs across SMB Marketing, Sales, and Services
  • Own strategy and marketing/sales prioritization for a large segment of SMB Advertisers independently
  • Drive team reporting and performance assessment and communicate results to key stakeholders in order to rapidly scale successful programs
  • Lead cross-functional groups including product marketing, design, insights, analytics, and fellow channel marketers to execute on integrated go-to-market plans to grow product adoption
  • Generate break-through analytical insights that drive significant response and revenue improvement for the marketing plan
Education Education
Bachelor’s Degree in Economics
Bachelor’s Degree in Economics
University of California, Santa Barbara
Bachelor’s Degree in Economics
Skills Skills
  • Ideate, develop, and launch customer acquisition, retention, and growth programs across SMB Sales, Service, and Marketing
  • Work cross-functionally with multiple internal/external stakeholders for program execution
  • Understand Product Marketing, Analytics, and Sales team's goals, and seek their input to incorporate their feedback into your Marketing plans
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Analyze and communicate test plans results in order to rapidly scale successful programs
  • Present analytical findings, key data points, and deliver recommendations to key stakeholders
  • Demonstrate project management experience including planning, creative development, execution, measurement, optimization of projects
Create a Resume
1

Marketing Manager, SMB Resume Examples & Samples

  • Ideate, develop, and launch customer acquisition, retention, and growth programs across SMB Sales, Service, and Marketing
  • Work cross-functionally with multiple internal/external stakeholders for program execution
  • Understand Product Marketing, Analytics, and Sales team's goals, and seek their input to incorporate their feedback into your Marketing plans
  • Analyze and communicate test plans results in order to rapidly scale successful programs
  • Present analytical findings, key data points, and deliver recommendations to key stakeholders
  • Demonstrate project management experience including planning, creative development, execution, measurement, optimization of projects
2

Marketing Manager, SMB Resume Examples & Samples

  • Lead cross-functional groups including product marketing, design, insights, analytics, and fellow channel marketers to execute on integrated go-to-market plans to grow product adoption
  • Generate break-through analytical insights that drive significant response and revenue improvement
  • Drive team reporting and performance assessment and communicate results to key stakeholders in order to rapidly scale successful programs
3

Insights Marketing Manager, SMB Resume Examples & Samples

  • Leverage data and qualitative research to understand SMB customers, marketing, sales and support teams in depth, identify areas of opportunity, and execute projects to drive advertiser growth and revenue
  • Develop recommendations for SMB Sales, Service and Marketing teams to grow revenue
  • Share insights with internal stakeholders
  • Provide feedback on sales strategy, marketing, and products
4

Marketing Manager, SMB Resume Examples & Samples

  • Build quarterly sales and marketing plans to grow adoption of Facebook ad products by Small and Medium businesses, using digital marketing channels as well as a global sales force
  • Lead cross-functional groups including product marketing, design, insights, analytics, sales and fellow channel marketers to execute on integrated go-to-market plans
  • Generate break-through analytical insights that drive significant response and revenue improvement for the marketing plan
5

Marketing Manager, SMB Resume Examples & Samples

  • Understand the advertising needs of our diverse Small & Medium Business ads customers, ranging from small mom and pop shops to multimillion dollar companies, to drive adoption of our ads products
  • BA/BS degree, preferably in statistics, economics, marketing or engineering
  • 7+ years of experience in digital marketing, sales enablement, analytics and product marketing fundamentals
  • Strong analytical skills and ability to manage analytics resources
  • Demonstrated ability to think strategically about complex issues and execute high quality work in a fast moving environment
  • Demonstrated ability to roll out complex data-driven marketing programs
  • Experience with SQL highly preferred
  • Experience leading and influencing cross functional teams and building consensus amongst multiple stakeholders
6

Marketing Manager, SMB Resume Examples & Samples

  • Degree in statistics, economics, marketing or engineering
  • Analytical skills and ability to manage analytics resources
  • Demonstrated ability to roll out marketing programs
  • Experience with SQL
  • Experience leading and influencing cross functional teams and building consensus amongst stakeholders
7

Senior Product Marketing Manager SMB GTM Resume Examples & Samples

  • Develop and implement a portfolio of programs and investments to achieve fiscal and long range revenue and share goals
  • Create customer acquisition strategies, offers and marketing materials, in partnership with the Office campaigns team, Office partner marketing, SMB and inside sales teams
  • Lead the creation of new GTM programs that drive customer acquisition, expansion and increase customer lifetime value
  • Develop strategies & tactics to maximize usage and customer retention
  • Design & implement new offers and programs to grow share in emerging markets
  • End-to-end design, development, implementation of sales and marketing programs
  • Customer acquisition strategies utilizing traditional channel and direct/inside sales, as well as digital channels
  • Long term value (LTV) and customer acquisition cost (CAC) models
  • Direct marketing and through-partner marketing execution
  • Strategic thinking with equal balance toward precision execution
  • Leading large, complex virtual teams to success, and influencing others without direct authority
  • BS/BA or equivalent required; MBA strongly preferred
  • Understanding of Microsoft’s sales motions and our Office 365 offerings a plus
8

Marketing Manager, SMB Resume Examples & Samples

  • Own strategy and marketing/sales prioritization for a large segment of SMB Advertisers independently
  • Develop and launch customer acquisition, retention, and growth programs across SMB Marketing, Sales, and Services
  • Collaborate with Product Marketing, Analytics, and Sales team's goals, and incorporate their feedback into your initiatives
  • Partner with analytics teams to design and implement test plans to understand drivers of response and value
  • Present analytical findings, business drivers, and deliver recommendations to key stakeholders
  • Business acumen and quantitative analytical skills
  • 3+ years of total experience with track record of increasing responsibility
  • Ability to communicate to both business and technical audiences
  • Communication experience with peers, management, and cross-functional teams
  • Demonstrated project management experience including planning, creative development, execution, measurement, optimization of projects
9

Regional Product Marketing Manager, SMB Resume Examples & Samples

  • Partner with the SMB team in APAC to drive product understanding and adoption with advertising customers and partners
  • 7+ years professional experience in technology or advertising
  • A passion for Facebook products and Small and Medium Businesses a plus!