Marketing Manager, Global Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing manager, global job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

DC
D Corwin
Danyka
Corwin
4709 Lemke Junction
Philadelphia
PA
+1 (555) 312 5236
4709 Lemke Junction
Philadelphia
PA
Phone
p +1 (555) 312 5236
Experience Experience
11/2015 present
Chicago, IL
Global Alliance Marketing Manager
Chicago, IL
Global Alliance Marketing Manager
11/2015 present
Chicago, IL
Global Alliance Marketing Manager
11/2015 present
  • Strong performer with a proven drive to succeed
  • Manage market development funds (MDF) allocation and tracking in support of worldwide strategies and policy
  • Created crafty, compelling content, with a good eye for editing and proofreading
  • Work with the cross-functional core alliance team and Alliance Manager to identify and build business case for new areas of co-investment by the Alliance
  • Used Eloqua to execute email programs and track effectiveness
  • Builds alliance partners' relationships and functions as a key team member in planning process for their strategic and tactical solution development, sales and marketing plans
  • Develops and maintains business / market intelligence, syndicated data, sales analysis and corresponding presentations to identify and capitalize on the most advantageous macro business trends, and align the business to dynamic end-market conditions
06/2012 06/2015
Los Angeles, CA
Global Digital Marketing Manager
Los Angeles, CA
Global Digital Marketing Manager
06/2012 06/2015
Los Angeles, CA
Global Digital Marketing Manager
06/2012 06/2015
  • Plan and execute all social media and digital/display advertising campaigns
  • Design, build and maintain our social media presence across global social channels - Facebook, Twitter; YouTube, Instagram, Polyvore, SnapChat, Periscope, Weibo, YouKu, WeChat
  • Collaborate with marketing, sales and solutions management to develop digital plans and campaigns
  • Keep current with emerging web technologies in order to make recommendations, elevate the Accuray global brand and create sales opportunities through digital marketing
  • Manage, alongside the marketing team, content inventory database and publication schedules
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
  • Develop and implement keyword, content and SEO strategy. Leverage web analytics, competitive analysis, and changes in the search environment to drive ongoing strategy iterations
01/2009 01/2012
New York, NY
Global Product Marketing Manager
New York, NY
Global Product Marketing Manager
01/2009 01/2012
New York, NY
Global Product Marketing Manager
01/2009 01/2012
  • Ownership of Growth Driver apparel ranges, which includes managing the product process from building clear briefs through to go-to-market functions
  • Collaborate with Design, Development, Commercial teams and Accounts to ensure optimal range and products
  • Ensures updates are completed and communicated to all internal and external stakeholders, eg, regional sales team, Commercial Strategy Team, etc
  • Serve as category leader and develop a collaborative working environment among cross-functional teams and represent the category team as the key resource
  • Identifies category growth opportunities and new market product potential, in both technologies and new categories
  • Creates documentation on findings for consumer and market information and presents information to team regularly
  • Extracts information from global regional product marketing briefs for the creation of global design brief
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Illinois State University
Bachelor’s Degree in Marketing
Skills Skills
  • Highly attentive to detail and has the ability to build, organize, and create effective presentations and planning documents
  • Ability and track record of working in close partnership and developing strong relationships with product management and marketing teams
  • Strong understanding of the golf industry and the ability to think and act strategically to facilitate growth
  • Good understanding of and track record for successful delivery of go-to-market activities
  • Understanding and experience of merchandising product features leading to quick adoption and lasting usage
  • Energy, enthusiasm, and optimism is a non-negotiable
  • Team oriented – ability to work well with diverse, global and cross-functional teams
  • Innovation – ability to develop/execute on new ideas through collaboration
  • Strong analytical and process skills
  • Excellent communication and interpersonal skills
Create a Resume
1

Global CP Senior Marketing Manager Resume Examples & Samples

  • Coordinate complex marketing and communications programs fully aligned to the Global CP strategy
  • Provide direction to Global CP Senior Marketing Executive on specific responsibilities associated with this role’s programs
  • Proven ability to influence and build collaborative relationships across the business
  • Ability to challenge views/perspectives while securing buy-in within different areas of the business
2

Global Banking & Capital Markets Marketing Manager Resume Examples & Samples

  • Work in conjunction with the BMC Global Banking & Capital Markets Marketing Leader to create brand, marketing and communications initiatives that align with Banking & Capital Markets sector priorities to achieve business results
  • Play a leading role in creating best-in-class issue-based Banking & Capital Markets programs and executing cross-sector programs
  • Collaborate with the network of Banking & Capital Markets marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programs
  • Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s brand strategy generally and its GTM approach in particular
  • Demonstrate a deep understanding of the banking and capital markets sector; manage sector marketing programs that help us achieve our objectives
  • Coordinate complex organizational, cultural or operational marketing and communications programs that include thought leadership development, digital media execution, public relations management and other communications
  • Demonstrate the ability to manage several projects concurrently; demonstrate excellent time management and organizational skills
  • Enable account teams by developing, expanding and sustaining long-term, strategic client relationships
  • Build relationships with Banking & Capital Markets leadership; help provide the marketing support required for go-to-market initiatives
  • Good understanding of the business, market and regulatory issues facing the banking and capital markets sector
  • Outstanding communications and writing abilities
3

Global Telecoms Marketing Manager Resume Examples & Samples

  • Execute the BMC strategy with a focus on delivering results that build brand, expand relationships and ultimately drive revenue with clients and prospects
  • Participate with Telecoms leadership and the BMC Director in the creation of a brand, marketing and communications strategy
  • Manage relationships with key Telecoms stakeholders across the business, establishing sponsors and subject matter resources for programs
  • Build a network of Telecoms marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programs
  • Oversee budget for BMC Telecoms programs
  • Give input from the Telecoms perspective to firmwide program development
  • Design and execute strategic social media programs and campaigns
  • Demonstrate a deep understanding of the telecoms business
  • Coordinate complex organizational, cultural or operational marketing and communications programs
  • Be a point of integration; connect all facets of the business when initiating, developing and implementing marketing and communications projects; enable knowledge sharing throughout BMC and the practice; develop an ability to synthesize information from others; help the business address its big issues; serve as an organizational connector; address complex political issues directly yet diplomatically
  • Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet practice and BMC strategic goals; engage with leaders effectively to gain sponsorship for activities
  • Considerable experience as a marketing communications professional
  • Experience managing complex global programs
  • Proven ability to manage complex processes and projects at a global level
  • Experience in B2B marketing; acknowledged expertise in either marketing or communications or both in a sector context
  • High degree of influencing and networking skills
  • Outstanding communications abilities, including fluency in English
  • Proven ability to influence and build collaborative relationships
4

Global Advanced Product Marketing Manager Resume Examples & Samples

  • Premium Brand experience
  • Automotive Experience
  • Foreign Language Fluency
5

Global Campaigns & Lifecycle Marketing Manager Resume Examples & Samples

  • Excellent knowledge of the program management process, including segmentation and targeting
  • Highly motivated, energetic, and thrives in a fast-paced environment and comes with a startup ‘anything and everything’ mentality
  • Excellent decision-making and project management skills
  • Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines
  • Ability to detect patterns, draw conclusions, and present conclusions to internal stakeholders
  • At least 7 years of experience with revenue-generating marketing programs required
  • Predictive analytics / data analysis background
  • Agency experience a bonus
6

Global Wholesale Marketing Manager Resume Examples & Samples

  • Manage 360 marketing plans for 15 domestic wholesale accounts
  • Responsible for developing an integrated approach that connects digital, print, in-store, advertising, CRM, brand, social, events, and PR
  • Planning & implementation of wholesale marketing strategy in line with company objectives
  • Manage day-to-day aspects of marketing budget and invoicing process, maintaining budget spreadsheets that communicate estimated spend and invoiced to date
  • Work cross functionally with sales and creative teams on marketing strategies and execution
  • Communicate marketing plans and objectives to key teams regularly
  • Manage sales plan and co-op budget spreadsheet
  • Communicate regularly with global marketing teams on marketing plans and campaigns
  • Analyze competitive landscape for marketing opportunities
  • Monitor and report on effectiveness of executed campaigns
  • Manage 1 direct report
  • 4+ years Marketing experience
  • Ability to organize, prioritize, and multitask effectively
  • Thrive in a fast paced on-time deliverable environment
7

Digital Marketing Manager, Global Resume Examples & Samples

  • Creates and manages digital campaign strategy, including developing and tracking appropriate success metrics, goals and budgets
  • Recommends strategy and tactics to senior management. Evaluates, prioritizes and leads decisions regarding new content, partnership, and other tactical opportunities based on expected performance and financial viability
  • Assures campaign strategies and tactics will be engaging and effective in digital/social channels while maintaining brand integrity
  • Initiates and leads integrated programs in collaboration with other product and marketing teams
  • Initiates and leads appropriate cross-functional teams to deliver brand and business objectives. Builds and maintains relationships with strategic industry and cross-functional partners. Leads discussions and presentations with cross-functional senior leadership teams
  • Communicates marketing activities with other business units, field teams and departments on a regular basis to ensure integration and support for programs and initiatives. Ensures that established processes are communicated, understood and followed by key stakeholders
  • Strategic vision, passion and practice leading digital initiatives that drive integrated, multichannel promotions and programs and campaigns globally. 5+ years
  • Successful track record managing large-scale digital campaign programs. 5+ years
  • Effective brand or product management with complex budget responsibility with at least 5+ years of experience doing related work in corporate brand management or brand strategy
  • Interest in and experience leading digital channel, technology, creative, and media plans from strategy through execution. Mobile marketing experience is a plus
8

Global Power & Utilities Marketing Manager Resume Examples & Samples

  • Provide strong BMC leadership for the P&U Global Sector Leader and P&U leadership team,
  • Create a global P&U brand, marketing and communications strategy that aligns with Power & Utilities Plan to Win global business plan and growth priorities
  • Provide leadership guidance, information and support to a GTM team of 3 and Internal Communications and PR Managers to enable the successful deployment P&U programs
  • Have budgetary and financial management responsibilities for all P&U programs
  • Take an organizational-level view of implications; manage competing forces and drive understanding, motivation and stakeholder value
  • Collaborate with the network of Power & Utilities marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programs
  • Manage relationships with key stakeholders across the P&U sector and with the P&U Subject Matter Resources within the service lines
  • Maintain up-to-date knowledge on Power & Utility issues, trends and long-term implications for EY’s brand in the sector and its Go To Market approach in particular
  • Play a leading role in creating best-in-class issue-based P&U programs and execution of cross-sector programs
  • Demonstrate a deep understanding of the P&U / Energy sector
  • Deliver on EY and BMC strategic priorities; align BMC initiatives with EY’s P&U agenda and brand and revenue goals; achieve the desired results
  • Motivate professionals across P&U network to realize the BMC vision in sectors; enable innovative thinking and inspire innovative action in others; communicate the business case for change; leverage communications to inspire others
  • Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the sector’s strategic goals; engage with leaders effectively to gain sponsorship for activities
  • Advise stakeholders on marketing and communications concepts; work collaboratively and effectively with peer functions and stakeholders to deliver on EY and P&U BMC strategic priorities
  • Be a point of integration; connect all facets of the business when initiating, developing and implementing marketing and communications projects
  • Enable knowledge sharing throughout the P&U Sector; develop an ability to synthesize information from others; help the P&U Sector address its big issues; serve as an organizational connector; address complex political issues directly yet diplomatically
  • Proactively develop foundational, functional and leadership competencies in others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire others by holding self-accountable for continuous learning; leverage EY’s performance management and development process (PMDP) methods to effectively manage team member performance and development
  • Team of 3 GTM Assistant Directors, PR and Internal Communications Assistant Manager roles
  • Good communication abilities, which are required to connect the dots within the P&U Sector and beyond
  • Ability to influence and build collaborative relationships in the Sector and beyond
  • Ability to challenge views and perspectives, influence and lead change at a leadership level
  • Experience working as part of diverse and virtual high-performance teams
  • Good understanding of the business, market and regulatory issues facing the Energy sector
9

Global Alliance Marketing Manager Resume Examples & Samples

  • Strong track record working with large technology alliance partners to drive joint marketing plans
  • Demonstrated a solid understanding of business strategy and technology
  • Ability to drive strategy development and agreement across diverse group of stakeholders
  • Candidate must be a high energy, can-do-person who can operate in a fast moving environment, and must have excellent communication, presentation and time management skills
  • Must be a strong team player. Must have collaborative work ethic, able to work across and lead planning across diverse group of stakeholders
  • Intelligent, articulate, creative thinker who is adept at identifying what motivates technology decision makers and influencers
  • Ability to drive results and initiatives; strong analytic background and ability to constantly monitor results and refine marketing formulas accordingly
  • Understands and appropriately applies key marketing fundamental concepts, processes and practices related to drive customer demand and motivate channels
  • Experience working with different countries or with channels partners considered a plus
  • 10+ years experience in a related field. BA/BS required; MBA preferred
10

Marketing Manager, Global Rewards Resume Examples & Samples

  • Minimum 2 years solid marketing experience in banking industry preferably in cards business
  • Good communication & presentation skills
  • Work independently and willing to take up challenges
  • Ability to prioritize & handle multiple projects
11

Global Power & Utilities Marketing Manager Resume Examples & Samples

  • Provide leadership guidance, informatioDo n and support to a GTM team of 3 and Internal Communications and PR Managers to enable the successful deployment P&U programs
  • Manage relationships with kthe company stakeholders across the P&U sector and with the P&U Subject Matter Resources within the service lines
  • Maintain up-to-date knowledge on Power & Utility issues, trends and long-term implications for the company's brand in the sector and its Go To Market approach in particular
  • Deliver on the company and BMC strategic priorities; align BMC initiatives with the company's P&U agenda and brand and revenue goals; achieve the desired results
  • Advise stakeholders on marketing and communications concepts; work collaboratively and effectively with peer functions and stakeholders to deliver on the company and P&U BMC strategic priorities
  • Proactively develop foundational, functional and leadership competencies in others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire others by holding self-accountable for continuous learning; leverage the company's performance management and development process (PMDP) methods to effectively manage team member performance and development
  • Understand the company's business; effectively navigate the company's and BMC's matrix organization to access, inform and engage the right people at the right time
12

Global Digital Marketing Manager Resume Examples & Samples

  • Plan and execute all social media and digital/display advertising campaigns
  • Design, build and maintain our social media presence across global social channels - Facebook, Twitter; YouTube, Instagram, Polyvore, SnapChat, Periscope, Weibo, YouKu, WeChat
  • Brand content management for key brand initiatives & seasonal collaborations
  • Show/Fragrance/Instore Events
  • Blogger Project (good knowledge of influencers)
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
  • Manage global affiliate programme for the brand
  • Build relations with key franchise & wholesale partners to align brand image globally cross platform
13

Digital Marketing Manager, Global Resume Examples & Samples

  • Strategic vision, passion and practice leading digital initiatives that drive integrated, multichannel promotions and programs and campaigns
  • Successful track record managing large-scale digital campaign programs
  • Team Leadership
  • Portuguese language skills a plus
  • Experience working with brand marketing strategies
  • Experience working with agencies, developing creative briefs
  • Strong analytical skills and proven record of measuring and analyzing results
  • Organizational and strategic planning skills
  • Confident public speaker
14

Clinique Global Promotional Marketing Manager Resume Examples & Samples

  • College/University degree; MBA a plus
  • Strong creative skills and possess a proactive attitude
  • Self-motivated and determined with excellent organizational and follow up skills
  • Must be able to take initiative, anticipate next steps and offer recommendations of possible solutions
  • Must be highly detail oriented with un-prompted follow-through
  • Must be a team player that is able to foster relationships with cross-functional team members
  • Must be proficient in Word, Excel and PowerPoint. Working knowledge / familiarity with ELC analytic programs such as SAP, Qlikview and Data Warehouse a plus
15

VP, Global Digital Marketing Manager Resume Examples & Samples

  • Support global team to develop campaign strategies in online channels that align with business and product objectives
  • Partner with appropriate stakeholders to build project plans, processes and drive implementation schedules
  • Support efforts to build online acquisition foundation/infrastructure and performance reporting rigor
  • Maintain best practice guidelines and standards leveraging internal tools (marketing library, collaborate and SharePoint). Collaborate with Regional Partners to import and export best practices and learnings across regions
  • Testing Support for Digital Acquisitions
  • Strong written/ verbal communication and influencing skills - that serve to develop excellent working relationships and win support of peers, global partners and senior executives in a global matrix organization. Must have ability to influence without authority across senior levels globally
  • Strong Project Management and Analytical Skills – highly organized individual to keep projects on track, communicating progress on key mile-stones and preparing executive dashboards for key stakeholders
  • Functional Expertise – strategy development within digital marketing, campaign analysis, data management and tracking
  • Entrepreneurial and Energetic – highly self-motivated individual who works well independently and within a team environment
  • Languages: English
16

Global Digital Product Marketing Manager Resume Examples & Samples

  • Development of digitally orientated marketing campaigns from strategy to execution
  • To develop these campaigns in partnership with country based marketing teams and large scale e-commerce and m-commerce merchants
  • Building and maintaining strong relationships with executives from key e-commerce and m-commerce merchants within the USA
  • Working with creative and media agencies to develop world class creative campaigns
  • Coordinating cross functional teams from marketing, sales, product and technology on marketing–centered projects to drive brand and business results
  • Providing sound fiscal and budgetary management
  • Supporting Senior Directors with the Global Digital Product Marketing across specific merchants and international markets
  • Work with analytics team to provide ROI for marketing campaigns
  • Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
  • Key Partners
  • Digital solutions product, technology and go to market team
  • Digital solutions sales and account executives
  • Global Marketing regional and country based teams
  • Corporate Communications
  • Global brand and sponsorship teams
  • Analytics and research teams
  • Finance
  • A Bachelor's degree is required, a Master's degree is preferred, with a concentration in Marketing or Business administration
  • 3+ years of experience in wide spectrum of marketing, with a solid grounding in social and digital media best practices
  • 1-3 years in a marketing function in a corporate, matrixed, preferably global organization
  • A proven ability to build long term relationships with senior executives both within a company and with other partners
  • Experience in business development success
  • A proven relationship builder with corporate partners and clients beyond your company
  • Creatively minded and orientated with a passion for ideas and their ability to transform a business
  • Domain knowledge in social, mobile, paid and organic search, online display, digital media planning, website engagement and technologies that foster online engagement and response
  • "End-to-End" project management experience from insight to execution
  • Demonstrated ability to collaborate successfully
  • Solid financial and analytical acumen with strong ROI orientation
  • A great team member who adds energy, ideas and fun to our team and corporate culture
17

Global Transaction Banking Digital Product Marketing Manager Resume Examples & Samples

  • Providing support across Digital Projects and Digital Product Marketing
  • Directly supporting the GTB Chief Digital Officer in their duties
  • Researching and supporting strategy formulation on priority GTB Digital topics. These will include but are not limited to; Blockchain, Machine Learning etc and their application to Digital Banking business models
  • Independently running small projects / assignments
  • Supporting the GTB Chief Digital Officer in the running of the GTB Digital Council and GTB Digital Working Group
  • Assisting with managing the interface to DB Digital across different digital topics
  • Delivering selected assignments for the GTB Digital Product Marketing Manager, whilst managing relationships with Salespeople and Product Managers
18

Global Power & Utilities Marketing Manager FTC Until Dec Resume Examples & Samples

  • Work in conjunction with the BMC Global P&U Marketing Leader to create brand, marketing and communications initiatives that align with P&U sector priorities to achieve business results
  • Play a leading role in creating best-in-class, issue-based P&U programs and execution of cross-sector programs. Lead project teams that include partners, subject matter resources, writers, designers and approvers. Influence the output, aligning to agreed outcome objectives as well as the firm’s digital-first strategy
  • Create and execute a global P&U alliance strategy that aligns with the P&U business strategy. Identify opportunities to exploit the alliance relationships, connecting opportunities to EY subject matter experts and other leaders around the world. Manage large-scale global sponsorships for our approved alliances, ensuring efficient delivery of the event strategy, directing functional resources, and complying with firmwide processes
  • Lead the ongoing development of P&U’s ey.com site, working with internal agency experts, meeting stakeholder expectations for content distribution, and assessing ROI as defined by a cross-sector taskforce
  • Manage the development of an advertisement strategy, in close alignment with the business and marketing strategy. Reinforce the firm’s master brand by overseeing the creation of content that both meets standards and furthers the P&U messaging
  • Collaborate with the network of P&U marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programs
  • Develop a deep understanding of the power and utilities sector; manage sector marketing programs that help us achieve our objectives
  • Motivate professionals across the P&U network to realize the BMC vision in sectors; enable innovative thinking and inspire innovative action in others; communicate the business case for change; leverage communications to inspire others
  • Understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time
  • Build relationships with the internal P&U leadership and help provide the marketing support required for go-to-market initiatives
  • Demonstrate excellent communications and networking experience and skills in a wide range of situations and with people at all levels within the organization, including global leadership
  • Strong digital media execution skills
19

Global Digital Marketing Manager Resume Examples & Samples

  • Project management and strategy implementation across digital marketing channels
  • Consolidate metrics for all digital marketing channels and provide ongoing reports to communicate performance against goals. Provide insights on performance and guidance for program optimization
  • Monitor SEO performance and assist with keyword analysis, site audits, meta data and link building recommendations and press release optimizations
  • Negotiate and execute web builds, photo and video shoots, and digital experience activations globally
  • Develop and maintain a digital marketing calendar to ensure alignment with Global Marketing, Merchandising and key events
  • Implement emergent digital marketing tactics that achieve brand, product and sales objectives
  • Integrate and assist regional digital marketing teams to ensure alignment with the global strategy
  • Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc
  • Stay current with emergent technologies, best practices, strategies, legislation and industry standards related to digital marketing tactics
  • Track and analyze trends, competitive landscape, consumer insights and current state of the business
20

Global Life Sciences Marketing Manager Resume Examples & Samples

  • Create a global LS brand, marketing and communications strategy that aligns with LS Plan to Win global business plan and growth priorities
  • Provide leadership guidance, information and support to a GTM team of 2 and Internal Communications and PR Managers to enable the successful deployment LS programs
  • Support and encourage methods for driving innovation and change across the Sector
  • Have budgetary and financial management responsibilities for all LS programs
  • Demonstrate strong leadership and consensus-building skills in a dynamic environment
  • Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the sector's strategic goals; engage with leaders effectively to gain sponsorship for activities
  • Develop appropriate project plans in alignment with BMC project management methodologies and professional standards; effectively partner with stakeholders to execute against project plans; be adaptable and proactive in addressing project challenges
  • Experienced in digital marketing, communications, publishing and channels
21

Global Reach Marketing Manager Resume Examples & Samples

  • Define requirements, tasks, develop and lead SEO initiatives
  • Manage SEO agency on tactics and strategies to drive business results
  • Work with internal partners on the Product and Marketing Teams to grow the SEO channel
  • Provide updates and performance analytics to internal partners on an ad hoc basis
  • Monitor industry trends, testing, adapting and optimizing SEO strategy using measurable approach
  • Manage delivery of regular performance reports for search programs, identifying areas of opportunity and messaging out key wins
  • Manage process for tracking SEO within our suite of reporting tools by establishing benchmarks and metrics that consistently drive efficiency and effectiveness, as well as understand impacts on online and offline business
  • Partner with marketing managers in each online brand to ensure all marketing programs are being supported appropriately, i.e. search assets are delivered on time, reporting needs are being met, etc
  • Continually innovate best practices and source, test, and evaluate potential new sources of high quality traffic
22

Global Product Marketing Manager Lead Resume Examples & Samples

  • Manage executive communications to our Global Accounts and Global Agency Teams, partnering with Leads as external product expert across Facebook Family of Apps & Services
  • Lead client Product Marketing strategic and tactical communications with leaders of top Advertisers and Global Agency executives
  • Collaborate with headquarters and London based Product Marketing Managers to help roll out new advertising products and feature enhancements
  • Drive best practice implementation of Product Monetization Solutions
  • Effectively communicate with sales leadership and customers to distill and surface market feedback to product teams for new and existing advertising products
  • Partner with the Business Marketing team to develop and drive in-market engagement through external PR, events, speaking opportunities, etc
  • Develop global product adoption program for both internal (sales) and external (clients, agencies and Marketing Partners) audiences
  • Minimum of 10+ years of experience leading advertising across display, direct response, ad networks and/or search
  • Extensive experience 5+ years, managing senior C-level communications at / with advertisers and / or agencies
  • Has demonstrated product marketing expertise in the web and mobile advertising and the ability to contribute at strategic and tactical levels
  • Deep understanding of digital marketing, the industry & client objectives
  • Analytical skills and desire to solve complex problems with data
  • Flexible cross-functional team player comfortable with a fast-paced, often ambiguous, environment
  • 50%+ global / regional travel
  • Posted: 17th June 2016
  • Closing date: 18th July 2016
23

Global Product Marketing Manager Resume Examples & Samples

  • Ownership of Growth Driver apparel ranges, which includes managing the product process from building clear briefs through to go-to-market functions
  • Collaborate with Design, Development, Commercial teams and Accounts to ensure optimal range and products
  • Ensures updates are completed and communicated to all internal and external stakeholders, eg, regional sales team, Commercial Strategy Team, etc
  • Serve as category leader and develop a collaborative working environment among cross-functional teams and represent the category team as the key resource
  • Identifies category growth opportunities and new market product potential, in both technologies and new categories
  • Creates documentation on findings for consumer and market information and presents information to team regularly
  • Researches and analyzes competitor and market product, consumer and competitive trends, while spending time learning customer needs
  • Effectively gathers input and feedback from regions including forecasts, SMU requests, and other needs
  • Extracts information from global regional product marketing briefs for the creation of global design brief
  • Incorporates marketplace influences and consumer insights into product design briefs
  • Analyzes data on global performance to influence global range management decisions to better utilize skus across the globe
  • Offers insight to design for silhouette/style/color plan, fit/sizing direction and retail intro dates
  • Resolve process and merchandising issues that arise throughout the season and recommend ways to continually improve process efficiencies
  • Works closely with cross-functional teams in the preparation, coordination, proofing, and execution of collateral (e.g., catalogs visuals, images, etc)
  • Highly collaborative and engaged with global apparel teams and regional teams, including design, marcomm, and product development
  • Works with category management leadership to achieve revenue growth and gross product margin goals Other job related duties may be assigned
  • Strong understanding of the golf industry and the ability to think and act strategically to facilitate growth
  • Passion for sport and passion for growing a global business
  • Inquisitive. Seeks to go see and ask why to spark thought and vision for the future
  • Highly attentive to detail and has the ability to build, organize, and create effective presentations and planning documents
  • Energy, enthusiasm, and optimism is a non-negotiable
  • An understanding of the golf industry and/or an interest in the sport of golf
  • 5-7 years Apparel product marketing experience. Work in global markets highly preferred
  • Bachelor’s degree in a related field preferred
  • Computer system literacy should include MS Office
24

Marketing Manager, Global Quaker Equity Resume Examples & Samples

  • 5-7 years of brand experience, preferably in consumer products
  • Can influence and negotiate in a highly matrixed global organization
  • Understands the global marketplace
25

Global Product Marketing Manager Resume Examples & Samples

  • Global responsibility for revenue and margin expansion of defined products
  • Build relationships with strategic customers driving new business development
  • Builds annual breakthrough objectives and manages activities accordingly
  • Serves as SPOC for sales team's engagement of broader platform
  • Works with demand planning, manufacturing and R&D to ensure OTD
  • Works with legal to drive NDA's, supply agreements, T's & C's from start to finish
  • Works with Ops to implement customer specific stocking arrangements etc
  • Ensures Ops understands and executes order prioritization scheme
  • Works with Finance and Accounting to ensure 3P process is completed timely
  • Defines the product strategy and roadmap. Creates annual and long-term plans for product portfolio within the business and applies analysis and insights to develop product strategies for segmentation, targeting, and positing of products in assigned portfolio
  • Provides consultation and recommendations to Operations for product manufacture when needed
  • Provides consultation and recommendations to Quality department for customer complaint investigations or quality issues/problems that have been identified
  • May lead or participate as a member of a corrective action team for problem resolution
  • Conducts excess & obsolete activities (E&O)
  • Researches pan-Pentair products from other GBUs
  • Education: Bachelor's degree (B.A., B.S.) required, preferred major in Engineering, Marketing, or related business or technical discipline. MBA or Master's degree in Marketing preferred
  • 5-8 Years of product marketing management experience
  • Technical aptitude/experience
  • Experience working with cross-functional teams in a manufacturing environment
  • Specific Skills: Word, Excel, PowerPoint, Outlook, JDE
  • Ability to manage multiple priorities and shift priorities as needed to best support the business
  • Promotes teamwork and collaboration and works effectively across multiple functions
  • Drives for results. Demonstrated self-starter, with high degree of initiative to work independently and identify key opportunities
  • Inspires trust and open communication
  • Clearly expresses oneself orally and in writing
  • Engages, inspires, and motivates
  • Influences others
  • Willing to travel up to 40% in first 6 months and then 30% going forward
26

Global Product Marketing Manager Resume Examples & Samples

  • Product Management is a very broad function with a mix of technical and business responsibilities
  • Product Management stays abreast of changing market conditions, competitors, and new technologies in the related market segments
  • Product Management creates product plans to address market opportunities
  • Product Management works across multiple groups and departments to help ensure they are aligned
  • Product Management must deliver new products to support growth objectives
  • Drive new product development pipeline - researches and recommends new products and services or market opportunities consistent with business capabilities and objectives. Conducts voice of the customer (VOC) activities to develop new product specifications that solve customer problems
  • Leads the development of new products. Manages the commercial aspects of the 3D process, leading cross-functional teams in the execution product development initiatives
  • Develops product launch plans and collaborates with Sales and key functions for development of New Product Commercialization plans
  • Utilizes business intelligence tools to track product sales performance
  • Supports RFQs and product concept proposals for new business
  • Manages profitability through pricing and cost management actions. Conducts cost and margin analysis and determines product pricing and profitability. Recommends list pricing
  • Directs the modification or changes to existing product designs and packaging. Conducts product rationalization analysis and activities
  • Monitors and assesses competitive products and programs and as a result develops and implements proactive strategies to strengthen competitive edge
  • Supports sales and operations planning through existing business processes and on an project-by-project basis
  • Supports the effective resolution of key customer quality issues by working with the necessary functional owners (i.e. supply, operations)
  • Manages integrity of data both internal and external for the product line, including Installation/Operation Guides, Performance Data Sheets, Labels, etc
  • Provides collateral support for product literature, launch kits, competitive alerts, sales communications and product training
  • 5-8 Years of product management experience
  • Specific Skills: Word, Excel, PowerPoint, Outlook
  • Language: Fluent in English
27

Marketing Manager, Global Business Marketing Resume Examples & Samples

  • Translate complex concepts and business needs into simple, creative, and impactful marketing programs that resonate with marketers and agencies
  • Build, guide the creation of, and execute annual and quarterly AU business marketing plans in partnership with marketing colleagues and sales partners
  • Build decks and storylines; write case studies; and create & manage our content strategy in AU
  • Establish and track metrics that matter
  • Manage the business marketing budget for Australia
28

Global Product Marketing Manager Resume Examples & Samples

  • 1+ years of productmarketing experience, preferably B2B and B2C
  • Proven ability toeducate prospects and customers and turn them into advocates
  • Ability to build contentlibrary of vacation rental expertise to leverage across channels and programs
  • Ability and track recordof working in close partnership and developing strong relationships withproduct management and marketing teams
  • Experience buildingmarketing and community programs and acting as SME while partnering withMarketing to execute programs
  • Experience partneringwith Sales, Marketing, and Customer Support teams to become a customer expertand advocate
  • A proven, successfultrack record of increasing customer advocates and NPS through well-executedprograms
  • Strong analytical andcommunication skills
29

Global Product Marketing Manager Resume Examples & Samples

  • 5+ years internet, ecommerce experience in a global capacity
  • 3+ years of product marketing experience, preferably B2B and B2C
  • Proven ability to educate prospects and customers and turn them into advocates
  • Ability to build content library of vacation rental expertise to leverage across channels and programs
  • Experience building marketing and community programs and acting as SME while partnering with Marketing to execute programs
  • Experience partnering with Sales, Marketing, and Customer Support teams to become a customer expert and advocate
  • A proven, successful track record of increasing customer advocates and NPS through well-executed programs
30

Global Alliance Marketing Manager Resume Examples & Samples

  • Develop global marketing plans across sales, marketing, alliances and business units
  • Ensure regional plan alignment for end-to-end integration and marketing execution efficiencies
  • Manage market development funds (MDF) allocation and tracking in support of worldwide strategies and policy
  • Work with the cross-functional core alliance team and Alliance Manager to identify and build business case for new areas of co-investment by the Alliance
  • Influencer: Ability to proactively broker connections between Rackspace and Alliance marketing to enable business goals and greater investment
  • Strategic Thinking & Execution: Ability to create broad business strategies that will allow Rackspace to align more deeply with strategic partnerships
  • Strong Team Player: Work effectively across teams to solve Rackspace and Alliance issues, leverage best practices and deliver strong results through partners
  • Expert Communicator. Ability to solicit “buy-in” from a variety of positions across many levels of the Rackspace and Alliance organization
  • Ability to lead without direct authority: Expertly navigate and have success in matrix environments. Great leadership and strong passion for building and driving exemplary business outcomes
  • Self-starter: Independent, yet collaborative, with desire to manage end to end business
31

Global Digital Marketing Manager Resume Examples & Samples

  • Experience in tech/e-commerce/consulting/digital marketing
  • Prior experience in beauty industry preferred
  • Entrepreneurial spirit and willingness to tackle unsolvable problems
  • Deep knowledge of digital and social media landscape
  • Working knowledge of web analytics as well as HTML, CSS, and JavaScript development and constraints
32

Global Digital Marketing Manager Resume Examples & Samples

  • Establish relevant, personalized and competitive experience across all digital touchpoints and enable streamlined “paths-to-value” and “paths-to-purchase,” working closely with Customer Experience, Content and Marketing
  • Partner closely with Marketing to define and implement holistic digital engagement strategy and inform optimal communication plans, marketing mix, conversion paths and KPIs in support of business objectives and goals
  • Identify high-value customer segments and analyze multi-channel campaigns to provide data-driven insights to teams in order to maximize leads, revenue & ROI and inform campaign strategy and planning
  • Drive marketing attribution and lead-to-revenue management mindset to codify and systematize Revenue Marketing discipline. Partner closely with Analytics COE to ensure end-to-end conversion tracking of digital experience
  • Provide expert consulting on competitive benchmarks; effective use of all digital channels, paid media and tactics; application of personas; and effective content marketing strategies to accelerate demand; thereby, influencing key decisions related to how digital initiatives are designed, executed and measured
  • Deliver landscape assessments and recommendations with respect to industry best practices, competition, primary/secondary research, emerging trends and privacy and compliance. Identify and solve for current gaps and/or whitespace opportunities
  • Work cross-functionally to ensure end-to-end delivery and optimization of campaigns across channels (media, social, web) and marketing platforms
  • Partner with digital team to lead “how to win” planning of digital media elements where scale opportunities are significant, e.g., company-wide campaign structure, programmatic buying, creative testing and dynamic personalization across digital touch points
  • Partner closely with Marketing Technology manager to fully leverage marketing tools and capability, as well as foster innovation
  • Support training and education of digital competencies across the company
  • 10+ years’ experience in digital marketing strategy, operations and innovation
  • Recent B2B agency experience highly desired
  • Demonstrated expertise and experience across: mobile, social, media, web, content marketing, marketing attribution, funnel development, DSP/DMPs, data modeling, personas, creative testing and performance optimization
  • Proven success leading change and obtaining agreement and alignment with key stakeholders
  • Global experience required; China experience preferred
33

Global Product Marketing Manager Resume Examples & Samples

  • Lead cross functional and cross organizational business teams to develop customer solutions, drive new product innovation and deliver profitable growth
  • Lead the worldwide product management and applications teams to meet and exceed business goals
  • Ensure customer satisfaction through maintaining senior customer relationships and sales
  • Develop and implement a global training and communications strategy that drives successful cross functional new product launches
  • Develop a long term strategic business plan to exceed regional and global growth targets
  • Defining volume-driven product pricing based on product costs and market conditions that achieve gross margin goals
  • Experience of product marketing into the Biopharma or closely related industries, with a proven track record in developing global marketing programs, product development and commercialization activities
  • A proven track record developing and implementing successful business growth strategies and managing teams responsible for delivering against a defined deadline
  • A thorough understanding of customer workflows and processes in the Biopharma industry, from drug product development, through evaluation and qualification, to manufacturing scale
  • A thorough knowledge of the chromatography separation and purification technologies, methodologies and techniques used in the Biopharma industry
  • Demonstrated experience managing multiple projects in a cross functional matrixed organization
  • Excellent analytical skills and the ability to understand the company’s products and processes
  • Ability to work under minimal supervision on complex projects, lead cross-functional teams, build consensus across diverse groups and secure formal and informal buy-in from all teams
  • Sales experience is highly desirable
34

Marketing Manager Global Consumer Marketing Resume Examples & Samples

  • 30%
  • Develop comprehensive strategic marketing plans for increasing trial enrollment through direct to consumer outreach channels (mail, phone, email, SMS). Establish schedules, budgets and testing plans
  • Utilize advanced analytics to review results and drive campaign optimization throughout the life of projects. Take calculated risks based on data-driven analytics. Track and analyze results to ensure that programs are meeting required financial hurdles
  • 10%
  • Manage team of personnel responsible for implementation of direct to consumer marketing outreach. Manage the productivity and priorities of resources. Lead all areas of outreach production including relationships with existing vendors and evaluations with potential new vendors
  • Manage development and testing optimization of creative materials and ensure strict adherence of approved creative assets through deployment. Identify most effective messaging and positioning of outreach efforts
  • Build infrastructure for cost analysis and continuously identify saving opportunities with vendors, post office, etc. Prepare and adhere to budgets
  • Utilize routine SWAT analysis related to industry trends, regulatory issues and product enhancements in each of the direct to consumer channels under management. Mitigate company risk by ensuring that we are compliant with all regulatory requirements
  • Bachelor’s degree in related field. Advanced degree preferred
  • Minimum 8 years of direct marketing experience in jobs with progressive responsibility
  • Exceptional verbal and written communication skills
  • Exceptional analytical and quantitative skills
  • Strong critical thinking, decision making and problem solving skills
  • Strong organization skills
  • Ability to lead cross-functional teams
  • Ability to manage multiple tasks and priorities within a fast-paced, fluid work environment
35

Marketing Manager, Global Credit Resume Examples & Samples

  • Develop strategies to optimize campaigns, execute, and report out results
  • Coordinate a streamlined approval process (internal/external) with key financial partners
  • High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously
  • Plan, develop, and execute compelling customer acquisition or engagement programs
  • 2+ years online marketing experience
  • Strong analytical skills: understand and use web metrics to gauge trends and evaluate content in an unbiased fashion
  • Understanding of both online and offline marketing strategy development and data-driven channel execution
36

Global Digital Marketing Manager Resume Examples & Samples

  • Provide brands and external agencies with deep digital expertise to help drive global strategy and content across KitchenAid online platforms
  • Support or manage directly key digital initiatives, i.e. CRM, SEO, app, website, social media, etc
  • Act as a consultative resource and subject matter expert for all content creation to support digital marketing activities
  • Develop digital content strategic briefs/plans, frameworks, and project implementation documents
  • Support our customer care group by providing data and insights
37

Global Product Marketing Manager Resume Examples & Samples

  • Participate in the development of the Global Business Strategy
  • Minimum of two (2) years of combined experience in a product management and/or product marketing role
  • Combined experience in a technology product (hardware and/or software) business, preferably SaaS
  • Experience with working directly with end-user customers
  • Experience with internal reporting, analyzing metrics and dashboards
  • Master's Degree in Business Administration or Information Systems Management
  • Minimum of five or more (5+) years of experience in product management or product marketing
  • Experience working in an Agile or LEAN product and/or software development environment
  • Experience working in a government regulated environment (healthcare, financial services, etc.)
  • Experience with oral care, dental, or orthodontic businesses
38

Global Product Marketing Manager Resume Examples & Samples

  • At least 5 years experience in product marketing management in a business to business service industry is required
  • Experience in creating in marketing campaigns
  • Experience with data and market analysis
  • Ability to use Adobe Creative Suite
  • Creative thinker able to create strategies and marketing approaches to heavily differentiate CWT
  • Has a strong ability to lead and drive results across cross-functional teams without direct authority
  • Looks at the global and regional picture and thinks outside the box
39

Global Product Marketing Manager Resume Examples & Samples

  • 4 year degree; MBA preferred
  • 5 or more years marketing experience, preferably in the medical device or healthcare industry
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
  • Ability to travel approximately 30%, including internationally
  • Ability to maintain regular and predictable attendance
40

Global Product Marketing Manager Resume Examples & Samples

  • Develop and execute global NPI (New Product Introduction) launches & on-going go-to-market plans for specific product lines including value proposition development, positioning, messaging, and commercial activation (partnering with the product management, sales, and communications functional teams)
  • Partner with product management and other functions to provide strategic direction for the growth of specific product lines within Measurement & Sensing
  • Partner with Product General Managers & Regional Sales Leaders to develop strategy planning, NPI (New Product Introduction) roadmap, and risk mitigation plan
  • Work with product management to guide the creation of new products, services, and commercial models for target markets, verticals, applications, and customers
  • Bachelor’s Degree in engineering, science, or business from an accredited university or college or equivalent knowledge and experience
  • Proven experience in industrial or commercial
  • Proven experience of leadership roles in marketing, product management, or sales
  • Master's degree in Business Administration (MBA) or Marketing or equivalent knowledge and experience
  • Knowledge of customer interface and negotiations
  • Strong selling / account management skills
  • Proven ability to achieve sales and customer satisfaction objectives
  • Business Development skills and an entrepreneurial spirit
  • Green or Black Belt Six Sigma Certification is preferred (GE employees only)
41

Senior Marketing Manager, Global Accounts Resume Examples & Samples

  • Develop and execute a marketing campaigns to increase brand awareness and drive sales demand through direct and indirect channels in our global accounts
  • Build scalable programs that drive education within an account and foster a community amongst EMEA Global Account customers
  • Provide account specific support to EMEA Global Account customers. Be the ‘hands on the ground’ for Global Accounts in EMEA
  • Leverage global marketing resources to fill sales requirements and find ways to invent and simplify to address sales needs without large budgets
  • Relevant work experience in marketing programs, event planning, or marketing communications
  • Drive to create and innovate
  • Proven track record in creating innovative and targeted marketing programs that generate results
  • Ability to execute wide-variety of marketing programs from demand generation to events to sales tools
  • Skilled negotiator with proven experience finding creative ways to do more with less and staying on budget
  • Travel to meet with sales leaders, attend events and support the sales team will be expected
  • Experience working with executive customers and prestigious multi-national companies
  • Experience with SalesForce and Marketo strongly preferred
42

Global Digital Marketing Manager Resume Examples & Samples

  • Deliver recommendations to Brand teams on proposed digital strategy, channel plans and digital marketing program concepts, execution and analysis based on best practices and program objectives
  • Integrate digital strategy into overall marketing process, partnering with brand teams and other internal functional expertise (Media, Consumer Promotions, Public Relations, Shopper, BPT) to facilitate integrated approach and ensure the brand’s strategy is appropriately realized in the digital space
  • Manage short and long term digital strategies and execution of web site redesigns, SEM, SEO and digital creative development on all owned properties
  • Work with the SCJ ecommerce team to ensure integration with online retailers in site redesigns and/or updates
  • Participate in Brand IMC meetings as the SCJ Digital Marketing expert
  • Evaluate emerging media channels, vendors, tools, technology and tactics for appropriateness and opportunities for SCJ brands to drive business goals
  • Drive departmental and division priorities with agencies and enforce with Brand team
  • Work jointly with cross-functional (Marketing, CIBA, etc.) and Media & Integrated Marketing teams to support the IMC process including measuring impact and results of IMC programs; deliver cross-brand analysis of digital marketing initiatives, effectively consolidating, sharing and applying learning
  • Evaluate and manage external resources in execution of projects, including agencies, developers and other third-party partners. Partner with Procurement on the agency and third party vendor negotiations
  • Identify opportunities for cost efficiencies including programming re-use, process refinement, vendor selection, etc
  • Effectively communicate and teach complex digital concepts within organization
  • Develop and align organization and external partners on success metrics for digital marketing
  • Provide digital point-of-view to Consumer Promotions and Shopper team members when they evaluate proposals containing a digital component
  • Stay well-informed and versed on trends, rapidly changing technology and best practices in the digital arena, and facilitate knowledge sharing with Marketing teams
  • Meet with external vendors to bring knowledge of new offerings in house
  • Develop, continually refine and communicate best practices that can be shared cross-category and cross-market
  • Develop and lead (with agencies and/or external experts) digital training for marketers
  • Integrate digital strategy into the overall marketing process, partnering with marketers and other cross-functional experts (Consumer Promotions, PR, Shopper Marketing, etc.) to drive an integrated approach and ensure the brand's strategy is appropriately realized in the digital space
  • Digital agency and client digital experience ideal
  • Understands how digital marketing can impact consumer marketing goals and deliver an effective strategy and appropriate actions
  • Must have prior experience providing creative direction for consumer-facing digital initiatives
  • Strong experience managing all aspects of digital production lifecycle, including oversight and administration of content management systems
  • Excellent consulting skills and ability to influence effectively
  • Demonstrated skills in managing complexity, providing strategic insight and executional excellence
  • Highly productive; thrives in fast-paced environment
  • Strong organizational and communication skills and proven ability to work with Agency partners
  • Ability to make good, quick decisions based on sound judgment and strong analytical skills
  • Brings a high level of creativity and innovation; a go-to person that can make things happen independently
  • Strong project management leadership skills
  • Proven track record of impacting business results
  • Ability to develop deep collaborative relationships across multiple work groups
  • ECommerce experience a plus
43

Global Product Marketing Manager Resume Examples & Samples

  • Minimum of five (5) years of combined experience in product marketing, product management and/or technical product development
  • Master's degree or higher in Business Administration, Marketing, and/or Strategy from an accredited university
  • Experience analyzing financial effectiveness of marketing programs
  • Experience communicating and presenting to a variety of audiences
  • Experience working cross-functionally to develop and launch new products
  • Experience with promotions, pricing and positioning products
  • Understands and anticipates market data / trends and customer needs
  • International product marketing experience
  • Understanding and experience with various forms of market research
44

Senior Marketing Manager, Global GTM Resume Examples & Samples

  • Drive Global Growth: Strengthen global market expansion of our small business SaaS & mobile offerings to drive massive growth
  • Go-to-Market Strategy: Develop, and execute go-to-market strategies & playbooks that significantly increase conversion, retention, and accelerate global expansion
  • Global Markets Advocate: Represent global interests with key stakeholders in the Product and Segment Marketing teams
  • Thought Leadership: Strategic thought partner to our global marketing, central product, marketing, and online acquisition teams
  • Thought-leader in Digital Industry: Up to speed on trends, tools, technologies and evangelizes and drives adoption of best in class of digital marketing capabilities
  • Demonstrated expertise in product growth, mobile and digital marketing
  • Strong understanding of global expansion practices with empathy for challenges related to growth
  • Demonstrated experience and success in leading cross-functional teams, building relationships with remote teams in a highly matrix environment
  • Proven strategic mind-set with experience in developing and executing strategies across business units
  • Highly skilled in influencing at all levels of an organization. Confident, positive, collaborative leadership presence
  • Proven ability to launch and operate programs and processes globally
  • Creative problem solving skills. Ability to accurately compile and synthesize both quantitative and qualitative data
  • Ability to thrive in a fast-paced organization with excellent influencing skills and a natural ability to “roll up your sleeves” in partnership with your teams
  • BA/BS required. MBA preferred
45

Marketing Manager, Global Resume Examples & Samples

  • Leads the growth and development for the petrochemical market
  • Owns the global primary olefins product range for cold ends, in particular the development of the Actrene global brand and Actrene 4th generation global deployment and conversion
  • Effectively manages and prioritizes innovation pipeline project development and their completion within agreed timeframes to meet business deliverables
  • Attends and contributes at industry conferences, maintaining and growing our customer and industry contacts
  • Liaises with sales teams to write up and publish case histories and articles
  • Minimum of 5 years marketing, RD&E and/or sales experience in the petrochemical (CPI) market, with a strong CPI background in both Primary Olefins and Reactive monomers areas
  • Willingness and ability to travel globally up to 20% annually
  • Experience within the chemical or oil and gas industry
  • Microsoft Power Bi experience
  • Experiencing communicating and building relationships with both internal and external customers
  • Experience working independently while handling multiple tasks
  • Fluent in English, second language preferred
46

Marketing Manager, Global Credit Resume Examples & Samples

  • Effectively build best-in-class marketing programs from end to end
  • Define on-going marketing roadmap for customer adoption and engagement
  • 4+ years online marketing experience
  • Excellent verbal and written communication skill
47

Global Product Marketing Manager Resume Examples & Samples

  • Minimum Bachelor's Degree in a technical or business discipline
  • Minimum 4 years' work experience in a similar field
  • Preferably within a Marketing (preferred) or Commercial function within a Sensing or Engineering environment
  • Demonstrable 2 years experience with a Product Line / P&L preferred
48

Marketing Manager, Global Licensing Resume Examples & Samples

  • Embrace and convey the Shake Shack brand voice and positioning across all global markets and domestic licensed partners via marketing and communications in local marketing initiatives, printed collateral, online and digital presence, social media, and advertising that reflects the spirit, identity, integrity and intelligent humor of the brand
  • Develop and support the execution of Shack specific and marketwide events, activations, collaborations and promotions
  • Maintain a marketing calendar including but not limited to: LTOs, product launches, new restaurant openings, events, activations, collaborations, promotions, and advertising
  • Measure, evaluate and provide reporting on marketing initiatives
  • Manage the development of in-store Shack guest experience and brand initiatives in-store and online
  • Support the management of partner PR and communications strategies
  • Embrace Stand for Something Good messaging across all marketing efforts, while raising more awareness for Shake Shack’s corporate social responsibility. Guide cause marketing and community investment strategies in across the globe
  • Establish Shake Shack as a culinary leader with a passionate, lively and fun community; while leading above the mass burger and restaurant brands
  • Maintain a pulse on trends, industry happenings and the competitive marketplace
  • Collaborate closely with partners d to maintain Shake Shack’s core identity while localizing it to be relevant to a UK audience
  • Outstanding interpersonal skills
  • Fast learner
  • Superior project management skills
  • Skilled in communicating and managing key audiences externally and internally
  • 5+ years of marketing experience in food and hospitality and/or lifestyle brand
  • Knowledgeable about marketing, communications, PR, digital, social media, design, consumer insights
  • Thorough understanding of branding principles and tactics
49

Global Product Marketing Manager Resume Examples & Samples

  • Appropriate technical or commercial degree (M.Sc., B.Sc. or higher)
  • Good technical understanding of AC drives as well as processes and applications in which drives are used
  • Several years’ prior experience on service business, service/product marketing in an international industrial business environment
  • Good understanding of the industrial customer business, sales channels and competitive landscape
  • Proven track record from working with customer and partners, experience from marketing and training
  • Structured way of working
  • Excellent written and spoken English and you master at least one additional language that is significant for Danfoss Drives success
  • Good communication skills and ability to influence people
  • Business oriented, analytical and strategic mind
  • Ability to execute and deal with tight deadlines
  • Leadership, team working and multitasking skills
50

Global Digital Marketing Manager Resume Examples & Samples

  • 8+ years of digital marketing or related experience
  • At least 4 years of B2B tech marketing experience with a focus on digital marketing
  • International/Global digital marketing experience is a PLUS
  • Exceptional writer and creative thinker
  • Strong understanding of SEO, SEM
  • Strong understanding of digital marketing technologies, such as WordPress, Google Analytics, Marketo, etc
  • Team player and collaborator a must
  • Knowing basic HTML skills will be very helpful
51

Global Product Marketing Manager Resume Examples & Samples

  • Contribute to the Connected Worker initiative across HIS
  • Conduct data analysis for monthly reviews of key business metrics including revenue, margin, orders, opportunity pipeline, NPI progress, pricing, and service
  • Work as part of a cross functional team on new product development and commercialization projects. Deliver phase gate review presentations part of Products Boards
  • Work with customers and channel to anticipate changes in demand patterns
  • Support Strategic and Annual Operating Planning processes
  • Bachelor’s degree in engineering, business or technical related field
  • A minimum of 5 years of product marketing experience or related business experience
  • Bachelor’s degree in Engineering and MBA preferred
  • Proficiency working with Microsoft Office products (Excel & PowerPoint)
  • Demonstrated experience with business analytics
52

Marketing Manager, Global Channel Marketing Resume Examples & Samples

  • Lead day to day operations of a new SAP social community, collaborate on content strategy, member engagement, and be an active participant
  • Program management of the SAP Small and Midmarket business social channels, including engaging with SAP Small and Midmarket business followers on social media platforms through support, messages and blogs
  • Responsible for content curation and generation, editorial calendar and postings via SAP tools, along with tracking codes for reporting and analysis
  • Develop and execute social media campaigns for key industry and SAP initiatives, including Live Streaming events
  • Create and execute bi-monthly Amp It Up internal newsletter
  • Support KPI social media performance reporting tracking, analyze data, and incorporate, develop and deliver progress reports and improvement proposals
  • Develop a network of influence and engagement with your own social media accounts by engaging with Small and Midsize influencers, partners, customers
  • Act as global liaison to regional social/digital colleagues and ensure proper resources, cross regional best practices, as well as escalation needs where provided.   
  • Fully immersed in all major social networks, including emerging ones; Experience and success with social media for business purposes (LinkedIn, Facebook, Twitter, Instagram, YouTube, Snapchat, What’s App, WeChat); Strong editing/writing skills for social support messages and blogs
  • Candidate will possess excellent analytical, collaborative and communication skills; Strong relationship-building and interpersonal skills
  • Excellent communication skills (written, verbal, and visual) with the ability to communicate across all levels of seniority, within SAP as well as with partners and customers, and across cultures; Good listening skills, ability to pull out and summarize information, tailor communication style and content for executives, comfortable and confident presenting to executives
  • Detailed oriented, works well independently and cross-functionally, good problem solver, high degree of self-initiative; Ability to take a consultative approach to understand requirements, drill into details, and resolve issues; Ability to excel in high-stress, fast-paced environments and experience overseeing numerous projects at one time
  • Brings new ideas and innovations to life through collaboration and execution
  • Working knowledge of social scheduling tools (Spinkler), reporting applications (Google Analytics, Ominture), and light video/photo editing skills for creative storytelling, a plus
  • Undergraduate degree in Marketing, General Business
53

Global Product Marketing Manager Resume Examples & Samples

  • Own the marketing strategy for assigned products from concept creation, to launch & delivery, to upsell—including product value prop and product messaging / mediums for various personas and design targets
  • 5+ years in data capabilities / business intelligence / management information
  • Creative thinker with excellent written and oral / presentation communications skills
  • Ability to collaborate and influence across a fast-paced, dynamic and matrixed environment to achieve results, often progressing multiple competing priorities
  • Ability to translate technical specifications and capabilities into customer and business value statements
  • Seasoned experience with Microsoft PowerPoint, Word and Excel
54

Global Product Marketing Manager Resume Examples & Samples

  • Develops the global marketing plan (portfolio management, marketing strategy, launch plan, sales enablement plan, value proposition, positioning etc.) to grow global orders and share. Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix
  • Utilizes Gold Standard marketing practices and skills to contribute in the development and execution of the marketing plan for a global product (portfolio management, marketing strategy, value proposition, positioning etc.) Responsibilities also include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success
  • Employs market research, clinical and industry trend analysis, market share and strategic competitive analysis, win/loss tracking and price realization. Assists in developing global commercial strategy for a product segment
  • Contributes to the annual Strategic Planning process with the goal of achieving growth and market share objectives. Collaborates with Product Management leaders, regional sales and marketing to develop the orders forecast for the product segment and the segment marketing budget
  • Collaborates with Marketing Communications and PR to execute global communication plans and contributes to the development of communication “assets” (collateral, images, and training tools/courses) that can be used in the execution of regional communication plans
  • Works with Product leaders, Engineering, Business Analysis and Global Design to provide input to the product development roadmap. Collaborates with Product Management to test and new product ideas and prototypes
  • Leads operating rhythm with the segment marketing team to ensure execution of marketing plans (collecting VOC – research, advisory boards, concept testing; communication and promotional plans – events; regional show site development), development of regional Key Opinion Leader relationships and dissemination of best practices and customer success globally
  • MBA or Master’s degree in Marketing, Business Administration or related field
55

Global Product Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in engineering, marketing or relevant field. MBA in related field is a plus
  • 8+ years’ experience of working in industrial controls businesses (preferably channels and direct) environment leading marketing, strategy, product management and/or customer facing functions
  • Knowledgeable in areas of process automation and safety controls (SIL – Safety Integrity Level)
  • PC literate with a good working knowledge of Microsoft Office packages
  • Solid written and oral communication skills, fluency in English
  • Experience in marketing strategic, analytical and implementation skills
  • Positive, creative and resourceful self-starter who demonstrates leadership skills and instincts
  • Hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results
56

Global Digital Marketing Manager Resume Examples & Samples

  • Manage global digital marketing team with employees in US, Europe and Asia
  • Lead overall digital marketing and lead generation strategy and planning
  • Manage global harmonization and connectivity of digital assets (web, CMS, etc.)
  • Prioritize and optimize digital marketing programs that drive commercial objectives
  • Collaborate with marketing, sales and solutions management to develop digital plans and campaigns
  • Ensure digital content is valuable, relevant, informative, and meets targets’ needs
  • Create and implement high quality deliverables at established frequency and cadence across Americas, EMEA and APAC regions
  • Identify, select, implement and manage optimal platforms, processes and delivery systems
  • Track and report KPIs that enable continual program enhancement and effectiveness
  • Bachelor’s degree in digital marketing, marketing, advertising, communications, business or a related field is required; MBA preferred
  • Minimum of 5-7 years of experience and a demonstrated track record of accomplishment in digital marketing, with direct experience managing a team globally
  • Considerable experience in all aspects of designing, implementing and maintaining digital marketing programs to meet organizational objectives
  • Experience with digital marketing platforms including Salesforce.com, Pardot/Eloqua or other marketing automation platforms, Google Analytics or similar, and web development platforms
  • Exceptional written communication, oral communication, and presentation skills; conversant at all levels of the organization
  • Effective organizational skills with track record of completing projects on time and on budget
  • Strategic thinker; able to proactively build programs that drive to business objectives
  • Hands-on leader, able to maintain focus while inspiring teams to deliver with excellence
  • Ability to effectively manage programs with consultants and outside vendors
  • Independent thinker, capable of working with minimal direction and supervision and comfortable working with developing plans and roadmaps
  • Proven ability to navigate a matrix-managed and geographically dispersed organization
  • Results oriented, with ability to set performance benchmarks, drive to targets, clearly present metrics and KPIs, and make adjustments as required
  • Preferred knowledge of retail and technology sectors
57

Global Alliance Marketing Manager Resume Examples & Samples

  • Engage in joint planning and go-to-market initiatives with key technology alliance partners and align with cross functional teams to drive execution
  • Build enablement kits for the field, alliance & channel partners to educate on the joint solution offerings and campaigns available
  • Manage new partnership and solution launches with top tier technology alliance partners into our Partner+ program
  • Gather information and required updates for regular partner communications and portal updates
  • Work with alliance marketing to help define and deliver partner marketing program offerings to create and drive demand generation for partners to be delivered through Splunk’s channel marketing automation platform
  • Support the execution of global and field alliance partner events
  • Track success of comprehensive partner marketing campaigns identifying reporting trends to help direct core program decisions
  • Partner with internal and external design resources to deliver finished, approved partner marketing materials and templates
58

Global Digital Marketing Manager Resume Examples & Samples

  • Work with members of the marketing team to increase online traffic, marketing qualified leads, customer loyalty, engagement with our brand(s) and create brand awareness through various online channels
  • This role will drive the strategy and effectiveness of digital based initiatives across multiple platforms and formats to drive marketing qualified leads (MQL’s), engagement, retention, and positive customer behavior
  • Improve rankings on search engines and track web visitor activities
  • Manage light website changes, online content strategy, and manage vendors for major web initiatives
  • Collaborate with Marketing, Sales, and other departments to champion the organization’s digital marketing strategy
  • Work to deploy eBlasts using Pardot and strategize on improvements to improve email strategy (e.g., A/B testing, content and copy changes, etc.)
  • Help determine and implement strategy for all aspects of the organization’s online presence
  • Day-to-day ownership of Accuray’s websites as a hub of digital communication strategy, including basic content updates and strategy, optimizing the user experience, directly or by managing outside contractors/vendors
  • Work in collaboration with the marketing team to deliver e-marketing material (include digital ads, eBulletins, viral campaigns)
  • Continually monitor the effectiveness of online activity and digital initiatives, regularly communicating the results of this analysis to the wider marketing team and senior management. Provide recommendations as to how these results should define future digital marketing and audience development strategies
  • Develop and implement keyword, content and SEO strategy. Leverage web analytics, competitive analysis, and changes in the search environment to drive ongoing strategy iterations
  • Manage, alongside the marketing team, content inventory database and publication schedules
  • Support and manage localized/translated content for organization’s international web presence (requires working with content management software and regional marketing teams)
  • Coordinate web projects across departments including gathering of requirements and providing a proposed approach
  • Work closely with technical, business development, and marketing members to support online marketing and outreach campaigns
  • Oversee and utilize vendors including designers and technical resources as needed
  • Manage online projects by monitoring and reporting progress, tracking action items, conducting design and implementation reviews, developing and completing test plans, maintaining project and technical documentation, escalating issues to appropriate individual(s), and coordinating requirements with relevant departments
  • Keep current with emerging web technologies in order to make recommendations, elevate the Accuray global brand and create sales opportunities through digital marketing
59

Global Alliance Marketing Manager Resume Examples & Samples

  • Planning, aligning and coordinating the execution of key marketing programs among several strategic alliances tied to strategic growth initiatives
  • Responsible for delivering the marketing plans in the key areas of campaign management, content marketing strategy, marketing planning, alliance marketing relationship management, external messaging and analyst relationship alignment
  • The end-to-end lead generation process within key technology alliances and solution providers that show measurable partner-generated pipeline
  • Builds alliance partners' relationships and functions as a key team member in planning process for their strategic and tactical solution development, sales and marketing plans
  • Engages and interacts with VP to C-level decision makers in presenting, negotiating and closing marketing opportunities within assigned focus
  • Develops and maintains business / market intelligence, syndicated data, sales analysis and corresponding presentations to identify and capitalize on the most advantageous macro business trends, and align the business to dynamic end-market conditions
  • Drives VOC and fact-based analysis of competitive threats / trends across businesses, technologies, and customer needs to support new technology developments and business models
  • Proactively interacts cross functionally with Global Marketing, Global Alliances, Sales, Technology, Product Management, Marcom, Supply Chain, IT, Finance, HR and other functions to evangelize the strategic direction of the business and successfully drive Schneider strategic alliance initiatives
  • Supports the development of executive presentation materials to effectively communicate the strategic, operational and financial performance of the alliances to various stakeholders
  • 5+ years’ experience in Marketing, Sales and Business Development
  • Superior relationship building skills
  • Successful experience working in a global, matrixed environment
  • Experience in multi-tiered customer and channel approaches
  • Knowledge of and experience in alliance marketing and solution providers across multiple verticals
  • Demonstrated program management and organizational skills. Ability to handle complex projects in a multi-tasking environment, meet deadlines, interact and communicate with individuals/groups at all levels within the organization as well as externally
  • Strategic thinker experienced in managing in a matrix environment, utilizing resources across the board, leveraging on corporate and regional resources to deliver and track high-quality and concise results
  • BA/BS technical degree, MBA preferred
  • Minimum of 5 years of experience in strategic marketing and commercial experience (sales, marketing, commercial excellence)
  • Honed customer interface skills
  • It is expected that the candidate in this position may travel globally up to 20% of the time
  • Very strong written and oral skills, including proficient use of Microsoft Office
60

Global Product Marketing Manager Resume Examples & Samples

  • Marginal position functions that are not included among the essential duties and responsibilities in this position description are also requirements of this position
  • Monitor and assess customer's expectations for products and services
  • Identify and understand emerging applications for Brooks' products
  • Translate customer's needs into specifications for Brooks products and services
  • Manage projects; work closely with engineering, operations and quality to bring to market products and services that meet customer's requirements
  • Monitor the competitive environment to identify threats and opportunities
  • Implement pricing strategies to maximize Brooks' opportunities for penetration and profit
  • Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction
  • Work with Marcom to implement promotions in support of the product strategies
  • Develop sales support and training materials to enhance effectiveness of all selling activities
  • Travel to understand customers needs, support major account activity, maintain product awareness, provide training, support trade shows and assure factory performance
  • Regular attendance
  • Ability to get along with others in a team environment
  • Bachelors degree in business or engineering required. MBA preferred
  • 5-7 years of related experience preferred
  • PC knowledge with Microsoft Windows and Office preferred
  • Knowledge and understanding of industrial systems and processes, ability to understand and communicate technical information and an understanding of marketing responsibilities including product portfolio, price, promotion and distribution preferred
61

Global Product Marketing Manager Resume Examples & Samples

  • As a member of Global GTM team, you will own and contribute to Global Go-To-Market strategies, with a focus on ensuring global brands and markets have successful product launches as part of the broader Global strategy
  • You will ensure the Global GTM strategy you own and contribute to fits in the overall supplier journey, and will plan and orchestrate stories across quarters and years
  • As products release and marketing channels evolve, you will improve GTM playbook for global launches in particular, and ensure alignment with the Global approach
  • Strong relationships built throughout the organization
  • Effective go to market strategy in place and applied in all major launches and on key existing products
  • Smooth and coordinated product launch process across all regions with adaptations for local requirements, language and culture, maximizing feature adoption and minimizing customer contact rates
  • Excellent working relationship with product management, marketing, sales, and customer experience teams
  • Measurable improvements in customer satisfaction
  • 5+ years internet, e-commerce experience, preferably in an international or global capacity
  • Good understanding and experience of successful delivery of go-to-market activities
  • Understanding and experience of merchandising product features leading to quick adoption and lasting usage
  • Experience in increasing product market share through well-executed marketing
  • Track record of successfully working in a global, matrixed organization
62

Global Product Marketing Manager Resume Examples & Samples

  • 5-7 years in a similar product marketing role in payments/technology
  • High sense of urgency and entrepreneurial work ethic required to drive business outcomes
  • Large company discipline, startup work ethic and attitude
  • Strong written and verbal communications skills
  • Capable of integrating product expertise with Industry knowledge
  • Software/hardware lifecycle experience
  • Desire to build strong relationships with cross-functional teams in matrix environment
  • Comfortable asserting influence and advice at senior levels
  • Bachelor’s degree in business, marketing, technology or related field
  • Travel up to 30%