Marketing Manager, International Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the marketing manager, international job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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BC
B Cruickshank
Brendon
Cruickshank
118 Kuvalis Pass
Houston
TX
118 Kuvalis Pass
Houston
TX
Experience Experience
01/2014 – present
Boston, MA
Marketing Manager, International Gaming
Boston, MA
Marketing Manager, International Gaming
01/2014 – present
Boston, MA
Marketing Manager, International Gaming
01/2014 – present
  • The person in this role is the starting point for the creative thinking going into the marketing strategy and campaign plans
  • Ensuring the on-going efficiency of marketing spend across all customer segments and at various stages of the customer lifecycle to ensure optimal ROI
  • Staying constantly abreast of industry and competitor activities to ensure that we are staying ahead of the game
  • Working closely with the Brand, Acquisition, Product, Operations, VIP & Cross-sell teams to stay abreast of the roadmap for delivery of new product, and to incorporate these new products/ features into effective go-to-market plans which will drive revenue growth
  • Driving results: A highly motivated self-starter, with a proven track record of driving commercial growth through flawless execution of a robust marketing strategy in a fast paced, results-driven environment
  • Analytical thinking: Highly analytical, good attention to detail and excellent problem solver with a flair for identifying trends
  • Customer focus: Dedicated to meeting and exceeding the expectations of external and internal customers. Customer-centric, thinks and acts with the customer in mind
01/2008 – 07/2013
Houston, TX
Assoc Marketing Manager, International
Houston, TX
Assoc Marketing Manager, International
01/2008 – 07/2013
Houston, TX
Assoc Marketing Manager, International
01/2008 – 07/2013
  • Partner with Business Development teams to develop and execute Joint Business Plans (JBP’s) and to coordinate all commercial activities on key brands
  • Work with creative and media agencies as well as regional marketing teams and partners to develop marketing campaigns and promotions that bring to life the equity of our brands
  • Partner with cross-functional partners, such as Consumer Insights and Research& Innovation, to develop and execute consumer learning plans
  • Manage our relationship with agency partners, internal ConAgra brand teams, business development teams and distributors and customers on a day to day basis to ensure flawless execution of Global Markets priorities
  • Lead cross functional teams to develop and execute brand innovation projects including new platforms, line extensions and brand restages
  • Manage A&P budget for assigned brands/regions
  • Assist with monthly and quarterly business reviews and updates to Sr. Leadership
04/2002 – 10/2007
Chicago, IL
Marketing Manager, International
Chicago, IL
Marketing Manager, International
04/2002 – 10/2007
Chicago, IL
Marketing Manager, International
04/2002 – 10/2007
  • Development and communication of assets to support local marketing campaigns, including packaging, above/below the line, digital, any special packaging & management of 3rd party promotional partners
  • Provide Opco support / assistance via regular communication, adding value, & preparing materials to showcase product & campaigns at all relevant opportunities & timely sharing of Best Practice
  • Maintain strong working relationships with LA based International Marketing department, Opcos & Strategic partners as well as other divisions/ stakeholders (eg Acquisitions team, Operations & Legal)
  • Manage weekly sales & KPI reporting for licensed markets working with partners to establish clear reporting cadence
  • Collaborate with licensed marketing teams to assist with development of pricing and promotion, brand positioning and tactical marketing activity
  • Manage and execute email marketing communications plan and calendar
  • Provide international summaries to internal stakeholders and licensors including release dates, financial and international territory marketing summaries
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Central Florida
Bachelor’s Degree in Marketing
Skills Skills
  • Strong Microsoft office skills including excel and power point
  • Experience of developing strong creative marketing materials that are product, consumer and market relevant
  • Strong negotiation, influencing and interpersonal skills
  • Able to think and act strategically
  • Strong commercial understanding and acumen
  • Strong project management and organisation skills, with experience of managing budgets
  • Strong communication and presentation skills
  • An understanding of international cultural and local practices
  • Ideally experience managing multiple 3rd parties
  • Proven success in a similar marketing role. Ideally with catalogue Home Ent experience
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1

Senior Marketing Manager International Banking Brand Management Resume Examples & Samples

  • Minimum of 8 years marketing experience including progressively Senior-level experience from a Banking or a financial Institution
  • Thorough knowledge of all aspects of the Marketing discipline across geographies
  • Demonstrated effectiveness in leading teams, building a positive culture, excellence in consumer marketing
  • Demonstrated ability to develop optimized solutions in a complex environment and across multiple stakeholders
  • Effective negotiation and influencing skills that can be applied across all functional levels and areas within the organization to build commitment
  • Fluency in Spanish an asset
2

Marketing Manager, International Resume Examples & Samples

  • Function as part of the LAQ marketing team to help drive and support the execution of the release strategy for catalogue product
  • To grow and exploit back catalogue library via effective catalogue initiatives
  • Provide Opco support / assistance via regular communication, adding value, & preparing materials to showcase product & campaigns at all relevant opportunities & timely sharing of Best Practice
  • To set and track targets by Opco to ensure performance exceeds target
  • Development and communication of assets to support local marketing campaigns, including packaging, above/below the line, digital, any special packaging & management of 3rd party promotional partners
  • Manage international marketing budgets for allocated catalogue content
  • Maintain strong working relationships with LA based International Marketing department, Opcos & Strategic partners as well as other divisions/ stakeholders (eg Acquisitions team, Operations & Legal)
  • Gain licensor creative approvals for assigned titles, in collaboration with Legal
  • Support Marketing conferences, quarterly meetings and MD conferences, providing artwork, trailers and other material as required
  • Undertake all other tasks as allocated by the Marketing Director
  • Proven success in a similar marketing role. Ideally with catalogue Home Ent experience
  • Experience of developing strong creative marketing materials that are product, consumer and market relevant
  • An understanding of international cultural and local practices
  • Ideally experience managing multiple 3rd parties
  • Strong Microsoft office skills including excel and power point
  • Ideally relevant Home Entertainment/ Theatrical/ International/ UK industry experience
3

Marketing Manager International Premium Spirits & Reserve Resume Examples & Samples

  • 10 years + experience in marketing in IPS and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies
  • 1) Create and execute the key marketing plans for Indian Ocean, West and Central Africa and Angola
  • Work with key partners to deliver the plans (Customer Marketing, Commercial Teams, Media Planners, Consumer Planning and Key Customers)
4

Assoc Marketing Manager, International Resume Examples & Samples

  • Lead cross functional teams to develop and execute brand innovation projects including new platforms, line extensions and brand restages
  • Work with creative and media agencies as well as regional marketing teams and partners to develop marketing campaigns and promotions that bring to life the equity of our brands
  • Partner with cross-functional partners, such as Consumer Insights and Research& Innovation, to develop and execute consumer learning plans
  • Leverage various internal and external sources of data to identify and evaluate key business opportunities for growth and recommend solutions
  • Develop business strategies based on analysis of business trends and results
  • Partner with Business Development teams to develop and execute Joint Business Plans (JBP’s) and to coordinate all commercial activities on key brands
  • Assist with monthly and quarterly business reviews and updates to Sr. Leadership
  • Manage A&P budget for assigned brands/regions
  • Manage our relationship with agency partners, internal ConAgra brand teams, business development teams and distributors and customers on a day to day basis to ensure flawless execution of Global Markets priorities
  • Bachelor’s Degree required; MBA highly preferred
  • Minimum of 2 years of experience in Brand Management or Sales
  • Proven track record of effectively leading and managing cross functional teams
  • Experience managing creative, digital, and media agencies
  • Experience developing consumer learning plans and interpreting qualitative and quantitative consumer research
  • Strong strategic and analytic capabilities with the ability to easily utilize data to support business strategy and decisions
  • Ability to work in an environment that has a flexible process structure
  • Ability to communicate and influence at various levels of organization
  • P&L management experience
  • Experience in International markets a plus
  • Willingness to travel internationally as business needs require
5

Marketing Manager, International Gaming Resume Examples & Samples

  • The person in this role is the starting point for the creative thinking going into the marketing strategy and campaign plans
  • Develop a deep understanding of the customers bases across different jurisdictions and an effective customer segmentation framework that feeds our marketing planning
  • Working closely with the Brand, Acquisition, Product, Operations, VIP & Cross-sell teams to stay abreast of the roadmap for delivery of new product, and to incorporate these new products/ features into effective go-to-market plans which will drive revenue growth
  • Undertaking analysis and providing insight into specific changes for all stages of the customer lifecycle to enable efficient decision making and identify trends in consumer behavior
  • Ensuring the on-going efficiency of marketing spend across all customer segments and at various stages of the customer lifecycle to ensure optimal ROI
  • Staying constantly abreast of industry and competitor activities to ensure that we are staying ahead of the game
  • Creative thinking in developing a rolling calendar of campaigns targeting a variety of customer segments and preferences. Experienced in marketing at a micro level (extremely personalised, targeted marketing campaigns)
  • Project, process and time management skills enabling campaigns are consistently delivered on time and to spec despite various disparate stakeholders and work streams
  • Strong reporting and data analysis skills to identify key insights, value creation opportunities and process or performance improvements, which are all subsequently deployed back into the campaign planning process
  • Strong report writing and presentation skills with excellent knowledge of presentation tools
  • Minimum 3 years’ experience working in a B2C Marketing role
  • Experience in personnel management essential
  • 3rd level degree in a related discipline
6

Marketing Manager, International Resume Examples & Samples

  • Campaign planning & management (UK & Germany):Working closely with our brand marketing team, your job will be to develop engaging marketing campaign activity to help us grow the Tough Mudder tribe. You’ll be a key stakeholder in building 360 integrated marketing campaigns to support business objectives and coordinate campaign execution across marketing functions
  • Licensing Marketing:As a part of our fastest growing area of the business, you will be a key stakeholder in helping us drive success from our licensed markets, including Ireland, UAE, Australia, New Zealand and China. Working closely with local marketing teams, you’ll help them to develop best in class marketing strategy and provide consultative marketing support. Also key to this remit will be working with local marketing teams to define reporting processes and KPIs to measure and analyse marketing performance
  • Minimum 6+ years of experience across all aspects of the marketing mix
  • Experience in agency and/or client-side global brand marketing
  • Excellent verbal/ written communication - Fluent in English
  • Relevant bachelor's degree
  • Demonstrable experience of working in or with other markets outside of home country
  • Role is based on our London HQ, in Farringdon
  • Travel in the UK and internationally will be required
7

Senior Marketing Manager International Brand Campaigns Resume Examples & Samples

  • Manage and coordinate all aspects of Canadian brand and promotional customer relationship campaigns from creation to KPI measurement
  • Core member of Canadian team helping define campaign, creative and go to market strategy
  • Create multi-channel campaign tactics across email, onsite, display, search, and affiliate marketing channels
  • Work closely with Canadian team to create and manage TV, digital video, social, influencer, content marketing and PR campaign tactics
  • Scope covers both Ancestry’s DNA testing and Family History subscription businesses as well as executing distinct, tailored campaigns in both English and French Canada
  • Future opportunities in new markets as Ancestry continues to expand around the world
  • 5-10 years of relevant marketing experience, with a solid track record of successfully managing both strategic development as well as execution of B2C marketing campaigns
  • Highly organized individual capable of both managing customer relationship campaigns and contributing to Canada's creative strategy
  • Analytical, ability to understand customer segmentation and the business consequences of tactical decisions
  • Experience using CRM tools, business analytics tools, excel and power point
  • Familiar with the creative process and experience of working with agencies
  • “Can-do” entrepreneurial attitude with the ability to work with well under pressure to hit deadlines
  • Bachelor’s degree with strong academic performance
  • Canada and Quebec market experience/understanding a plus
8

Marketing Manager International Resume Examples & Samples

  • Review and approve local marketing materials and plan
  • Manage and monitor global agency performance, process improvement & media spend in outports
  • Continuously update and upskill the local marketing teams by regular updates of the Head Office plan, direction, best practices sharing, and relevant industry news, etc
  • Continuous improvement in process and performance