Marketing Manager, UK Resume Samples

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RH
R Hills
Raymundo
Hills
22358 Smith Crossing
Boston
MA
+1 (555) 779 4231
22358 Smith Crossing
Boston
MA
Phone
p +1 (555) 779 4231
Experience Experience
12/2016 present
New York, NY
UK Field Product Marketing Manager Emergency Lighting
New York, NY
UK Field Product Marketing Manager Emergency Lighting
12/2016 present
New York, NY
UK Field Product Marketing Manager Emergency Lighting
12/2016 present
  • Create and develop Market reports covering trend analysis of product performance, competitive activities and technologies, implement recommendations
  • Coordinates country specific New Product Development in coordination with the relevant Product Line Manager
  • Develop the UK Product Strategy in coordination with the Product Line Managers and the UK commercial team
  • Manages the UK Product portfolio and lifecycle in line with the Central MGPP planning process
  • In conjunction with the Product Manager, develop competitive product analyses (tear downs, benchmarking, competitors’ product comparison) to build a strong sales argument for our products
  • Liaise & leverage the sales team to drive order intake and revenue generation through the different channels to market, utilizing ‘in country’ sales forces and dedicated sales personnel
  • Deploy strategic pricing policies and local pricing policies for the UK based on the output of the Product Line Management teams
12/2010 07/2016
Dallas, TX
Field Marketing Manager UK
Dallas, TX
Field Marketing Manager UK
12/2010 07/2016
Dallas, TX
Field Marketing Manager UK
12/2010 07/2016
  • A track record of developing effective marketing plans and managing internal or external teams for performance
  • Manage the marketing plan and budget in alignment with the local general manager
  • Determine KPI’s / objectives together with the local general manager based on templates provided by our central marketing department
  • A fantastic working environment where you will feel part of a winning team
  • Drive local suppliers to maximum performance
  • You to work for a multicultural organization from our well-equipped office
  • Measure, monitor and optimize demand generation performance according to central guidelines
11/2007 10/2010
Phoenix, AZ
UK Marketing Manager
Phoenix, AZ
UK Marketing Manager
11/2007 10/2010
Phoenix, AZ
UK Marketing Manager
11/2007 10/2010
  • Management of Promotional Campaigns - develop, manage and evaluate marketing campaigns targeted at Independent Financial Advisors on a regular basis
  • Support the regional sales managers, relationship managers and other client-facing teams in the achievement of business targets
  • Contribute to the annual marketing planning and budget development process by providing insights and recommendations
  • Communications- management of internal and external communications, with the assistance of an external agency
  • Work in close collaboration with the sales and relationship management teams to devise and deliver the UK marketing plan for the business
  • Proactively support the regional sales managers, relationship managers and other client-facing teams in the achievement of business targets
  • Event Management - end-to-end oversight of the firm's events, including working with the events team
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Towson University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent attention to detail
  • Strong leadership and interpersonal skills
  • Demonstrated written and oral communications skills, including strong presentation skills
  • Strong strategic awareness
  • Strong ethics and integrity
  • Flexible, able to work under pressure and in dynamic fast paced changing environment
  • A strong, clear, calm and consistent communicator – verbally, visually and in writing
  • Someone who is able to think on their feet and continuously find efficiencies
  • Some level of campaign implementation experience
  • Passionate about TV and content
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1

Marketing Manager UK & Emeia Banking & Capital Markets Resume Examples & Samples

  • Develop and lead on major go to market BCM projects across UK and EMEIA. Responsible for the UK BCM marketing plan and budget, reporting into the UK BCM Lead Partner
  • Work closely with the BCM UK/EMEIA account community to ensure that content and campaigns are being fully leveraged and that account teams understand what go to market materials are available
  • Develop a UK BCM marketing plan, reporting the UK BCM Lead Partner, to support BCM achieve their growth objectives across not just the UK, but also the EMEIA region and in line with global priorities
  • Responsible for a select suite of EMEIA BCM Strategic Solution campaigns - supporting the BCM senior marketing manager deploy cross border campaigns
  • Liaison with the Global BCM Centre of Excellence to ensure marketing programmes and global initiatives are being driven into EMEIA BCM accounts – including feeding themes and content upwards to the global centre as well as through to EMEIA network
  • Play a leading role in positioning the marketing and BD function within the UK business as one which is recognised for delivering ‘value’ and ‘go to market’ best practice specifically demonstrating
  • Leadership, sound judgement and experience
  • Creative input to commercial business plans, marketing plans and activity
  • Improvement of processes and practices within the team
  • The championing of the FSO marketing team, its role, services and approach
  • People management, counselling and support
  • Professional services experience with knowledge of the financial services industry and banking in particular essential
  • Self starter able to take ownership and personal responsibility
  • Creative flair and confidence
  • Strategic thinker who can work across all levels of an organisation, but with demonstrated practicality, commerciality and client focus
  • Self belief and ability to present those beliefs persuasively and with conviction
2

Institutional Marketing Manager Uk Marketing Resume Examples & Samples

  • Responsible for delivering all marketing communications activities for the UK institutional business
  • Ensure effective marketing strategies that are consistent with the overall strategy of both the UK institutional business area and UBS Global Asset Management as a whole
  • Deliver all materials for selected opportunities including ghost-writing articles where appropriate
  • Plan annual publications schedule, in response to business objectives and deliver publications including copy writing and editing, data sourcing, project management, liaison with investment professionals, liaison with production teams
  • Own and manage the sign-off process for UK institutional “financial promotions” and be lead editor of the annual Pension Fund Indicators (PFI)
3

Senior Marketing Manager, Spt Uk Channels Resume Examples & Samples

  • To develop and implement marketing and communication strategies which will maximize the effectiveness of the marketing budget and deliver growth in audience share and reach to the channel and digital portfolio
  • To negotiate best market terms for media space/air-time and agency services
  • To oversee and be responsible for the effective delivery and direction of third party agency services according to contract and brief – e.g.: Creative and Media Agencies
  • To plan, recommend and implement (working to Director of Acquisitions) best use of the marketing budget to achieve optimum results
  • Work in partnership and collaboration with any Sales exec, the Programme Manager who is responsible for channel programming and the Senior Producer On-air who is responsible for all on air promotion and branding, ensuring off-air messaging is consistent with on-air briefs and messaging
  • To liaise with other territory teams and central SPT marketing teams (EMEA/Global)
  • To oversee/organise special events, press/product launches, talent tours, etc
  • To contribute and participate in strategy for business growth as necessary and as directed by line manager
  • To produce written promotion, sales and corporate presentations/tools for GM/Senior Manager/Advertising clients/Sales
  • To produce written briefs for agencies and third parties to ensure they deliver to brand values and support business
  • Marketing qualification preferred (degree standard)
  • Typically 3 years broadcast marketing experience in the UK market
  • Deep knowledge of and demonstrable ability to develop and implement media planning strategies and understand audience research trends to optimize viewing reach and so deliver commercial targets
  • Demonstrable experience of effective use of multi-media outlets to connect with target consumers and trade target groups
  • Demonstrable creative thinking and/or design skills
  • Knowledge of UK and international TV and multi-media marketplaces
  • Experience of working with and managing third party service agencies
  • Experience of managing a budget and effective contract/services negotiation
  • Proficient in use of Word, Excel, Powerpoint
4

Senior UK Marketing Manager With Asset Management Resume Examples & Samples

  • Tangable experience within campaign and project management
  • Budget planning
  • A strong communicator
  • Ability to deal with all levels of the business
  • Attention to detail is essential
  • Knowledge and passion for digital marketing
  • Key understanding of industry regulated knowledge
5

Marketing Manager UK Alumni Programme, FTC Resume Examples & Samples

  • Marketing/business studies graduate or professional (CIM qualified) with at least 5 years business experience
  • Strong influencing and networking skills at a senior level
  • Exceptional communications skills for both internal and external audiences
  • Lead on the EY UK Alumni Network to create an ever increasing (and commercially viable) community of EY brand ambassadors in the market
  • Managing and developing the alumni team Senior Marketing Executive and Marketing Executive, to ensure quality delivery and continual measurement of all marketing activity
  • Management of all aspects of the UK alumni programme
  • Development of compelling content
  • Management of UK Alumni Partner Sponsor
  • Management of UK Alumni Council (including Chairman and individual members)
  • Direct line manager for two junior team members
6

Marketing Manager, UK Resume Examples & Samples

  • Proven experience in Product Management either in Games or the Entertainment Industry
  • Good knowledge of core games and the way that they are played
  • Proven experience and responsibility in managing budgets and P&L ownership
  • Man management experience not required but preferred
7

UK Marketing Manager Resume Examples & Samples

  • Management of Promotional Campaigns - develop, manage and evaluate marketing campaigns targeted at Independent Financial Advisors on a regular basis
  • Marketing literature - working closely with the investment content and sales teams, the marketing manager will be responsible for signing off and maintaining all content, sales aides and brochures across the different media channels
  • Digital marketing- working with an external digital agency to ensuring the new website has appropriate content and is then maintained and updated with the relevant content on a regular basis. The manager will also oversee the Marketing Executive's management of social media and email campaigns
  • Advertising - involvement in the implementation of both on and offline advertising campaigns and copy. Manage external relationships with media agencies and oversee the advert trafficking process
  • Event Management - end-to-end oversight of the firm's events, including working with the events team
  • Communications- management of internal and external communications, with the assistance of an external agency
  • Mentoring - mentoring one junior team member
  • Internal stakeholder management - regular liaison with internal stakeholders including product, sales and compliance teams
  • Previous experience in Financial Services marketing, with a preference for over 3 years' experience working in Asset Management
  • Attentive to detail, highly organised with an ability to build good working relationships and manage challenging stakeholders
  • Strong written & communication skills, with confidence in interacting with key stakeholders
  • Degree and IMC qualification preferred, but by no means essential
8

UK Marketing Manager Resume Examples & Samples

  • Maintaining a high-performing, proactive, innovative and motivated marketing team of six which is the shining example of how modern marketing techniques are being applied, demonstrating ROI linked to the generation, nurturing and conversion of sales leads and focussed on continuous improvement
  • Aligning resourcing to key projects and manage the master plan for all Marketing campaigns ensuring that all are supported by robust business cases and KPIs
  • Driving the articulation of what we want our brand to be known for in the market where Mercer is leading the debate on a range of meta-themed-based issues facing our target client and consumer segments, mapped to associated Mercer services, solutions and intellectual capital that are competitively positioned with our target segments
  • Utilising market-back insights to underpin the focus of marketing strategies and campaigns
  • Through partnering with our newly established European Demand Centre, develop and successfully implement demand generation-based, integrated inbound and outbound marketing programs with identified target segments, differentiated propositions aligned to priority solutions that are understood and supported by Sales and the business, and drive measureable revenue growth
  • Be a senior marketer who combines strong marketing knowledge across all marketing disciplines including campaign development, operations and integrated, inbound and outbound campaign execution within the professional services/ finance industry ideally
  • Possess strong experience in managing relatively small full-service and busy marketing teams with a wide remit and a relatively small budget, to deliver marketing campaigns to drive revenue growth
  • Have extensive people management experience and enjoy the challenge of people management and driving a team to deliver exceptional results
  • Have proven experience in understanding customer needs and translating them into compelling messaging, differentiated propositions and marketing programmes aligned to prioritised business requirements that drive profitable and measureable revenue growth
  • Experience in the use of marketing automation software and sales systems (e.g. Marketo, Sales Force) and digital analytics (e.g. Adobe, Google) is preferable
  • Be a solution oriented team player with the ability to effectively navigate a matrix organisation to drive results and an ability to thrive under pressure
  • Possess exceptional interpersonal, communication and relationship-building skills, having the gravitas to achieve professional credibility. Therefore, experience of operating at senior levels important
  • Possess a strong operational mindset with a focus on flawless execution, attention to detail, need for best practice to be embedded and a track record in getting things done
9

Marketing Manager Medical UK & Nordic Resume Examples & Samples

  • 70% Lead Generation
  • Develop and execute regional marketing plan aligned to strategic objectives
  • Plan and maintain local marketing budget
  • Design and implement campaigns across a variety of platforms including digital, offline, and tradeshow
  • Continuously improve marketing process through the use of marketing analytics
  • 30% Marketing Education
  • Ensure our marketing message is carried through our sales force with online and in-person training
  • Collaborate with product managers to design and deliver customer education programs
  • Minimum 3 years of work experience in Marketing and/or Sales
  • Experience in healthcare marketing
  • Experience in web-based marketing
10

Marketing Manager, Uk & Ireland Resume Examples & Samples

  • 3+ years of experience in a fast-paced Marketing and/or online business (online travel and retail experience would be highly beneficial)
  • Excellent English knowledge, other languages are a plus
  • Business/Marketing courses preferred
  • Knowledge of online reporting and tracking tools a benefit (great excel and ppt skills, Omniture and Business Objects a plus)
11

PR & Marketing Manager UK Resume Examples & Samples

  • English fluency (spoken & written)
  • French language skills beneficial
  • Advance command of Microsoft Office package including Excel
  • French, Professional working proficiency
  • English, Native or bilingual proficiency
12

UK Marketing Manager Resume Examples & Samples

  • Responsible for directing the development of an integrated Marketing plan for the UK aligned to the regional Central Marketing plan and supporting local growth initiatives targeting key industry segments
  • Work with the UK sales organization to support shift from product-centric outreach to integrated market segment activities
  • Build on persona development work to implement an integrated inbound marketing contact/enquiry management process that aligns with EMEA strategy and processes and oversee lead management processes across the UK sales and marketing function to ensure lead dissemination, routing and management is handled in the most efficient and effective way
  • Drive the UK content marketing and PR strategy, working closely with the EMEA marketing communications team, to raise awareness of Eaton with targeted customers, tying legacy brands and products together into a one-Eaton offering, integrated within the company’s segment approach
  • Establish a close relationship with the EMEA channel marketing organization to develop channel-centric activities in the UK that will support channel revenue growth
  • Support a culture of continuous improvement and share impact of all UK marketing programs and activities with wider EMEA team to support development of functional excellence
  • Coordinate sales participation at industry events and Eaton Tech Days, feedback on sales support requirements, lead follow-up and ROI. Ensure centrally selected best cost suppliers (including Eaton shared service centers), materials are used locally
  • Management of the UK website content to align with EMEA strategy and meet key performance metrics (visitor and engagement)
  • Oversee all UK trade PR activities and issues management including management of agencies and central measurement system
  • Strong B2B marketing experience in the UK construction market
  • Experience in leading and working with cross-functional teams in a dynamic, matrix, corporate environment
13

Senior Marketing Manager Gift Cards & Partnerships Benelux & UK Resume Examples & Samples

  • You’ll be responsible for our local Gift Card Business & Cooperation Marketing including Offline Marketing campaigns, Integrated (cross-channel) Cooperation Marketing campaigns with external partners, selling of Zalando package space, Sourcing of campaign incentives and Gift Card B2B Sales
  • You’ll develop Marketing & Sales strategy according to the market strategy
  • You’ll define and monitor the partner portfolio strategy (acquisition & maintenance)
  • You’ll evaluate and optimize Marketing & Sales campaigns
  • You’ll plan and monitor the according Budgets and Results of these activities
  • You’ll lead a local team of ambitious (Junior) Marketing & Sales Managers
  • You’ll coordinate interface functions to various internal departments and external service providers
  • You’ll continuously monitor market developments in the market
14

Marketing Manager, UK Resume Examples & Samples

  • Working closely with Head of Marketing to deliver ratings for linear channels and any identified goals related to Licensing & Merchandising
  • Working within set budgets and to deadlines for each campaign
  • Working closely with creative including writing creative briefs and ensuring that creative, production, approval and execution is on time
  • Providing support to Head of Marketing with relationships with agencies (including media buying and events agencies)
  • Updating budgets and invoices
  • Trade marketing: Affiliate Marketing: Developing marketing plans with platform partners, ensuring these synergize with Turner’s plans. Develop relationships with partners
  • Some level of campaign implementation experience
  • Exposure to planning, managing and coordinating events, stunts and competitions
  • Experience of working with creative and production to deliver collaterals on time and to budget
  • Ideally experienced within the TV or entertainment sector
  • Passionate about TV and content
  • Flexible, able to work under pressure and in dynamic fast paced changing environment
  • A strong, clear, calm and consistent communicator – verbally, visually and in writing
  • Adept at building productive cross-functional relationships
  • Someone who is able to think on their feet and continuously find efficiencies
15

Marketing Manager UK & Ireland Resume Examples & Samples

  • Works collaboratively with the EMEA Central Marketing Team and EMEA Market Manager and other related departments to ensure alignment of marketing strategy and successful execution of tactical plan
  • Supports the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs
  • Works with Sales Training and participates in the development of the sales training topics, content and agenda for NuVasive clinical procedures
  • Coordinates and plans product demand with EMEA Central Marketing and local operations team
  • Master’s degree in marketing and 5+ years related experience (preferably spine business); or equivalent combination of education and experience
  • Proven track record in successful supporting business growth by 1st class marketing initiatives
  • Leadership skills and able to manage (project) teams
  • Ability to speak effectively before groups of customers, employees, and management of the organization
  • Must demonstrate cultural awareness and sensitivity among a global shareowner and customer network
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, margins, and volume
  • Proficient and accurate with word processing (Word), spreadsheets (Excel), presentation programs (Power Point), charting, flow charting, and graphs. Competency in navigating the Internet
  • Ability to read and interpret documents such as safety rules, company policy and procedure manuals. Ability to write business reports and correspondence
  • Lives in – or willing to move to the Greater London Area
16

Field Marketing Manager UK Resume Examples & Samples

  • Manage the marketing plan and budget in alignment with the local general manager
  • Determine KPI’s / objectives together with the local general manager based on templates provided by our central marketing department
  • Generate leads by deploying the local and global demand generation campaigns in collaboration with the central teams
  • Measure, monitor and optimize demand generation performance according to central guidelines
  • Coordinate PR with a local PR agency
  • Coordinate local events and campaigns with local suppliers, associations and affiliate partners
  • Drive local suppliers to maximum performance
  • Participate in sharing best practices within the international marketing team
  • A master’s degree in Marketing, Communication or Business/Economics with marketing background
  • A track record of developing effective marketing plans and managing internal or external teams for performance
  • A strong and proven project management and marketing communication skills
  • A track record working in a central for local marketing environment with a central and field marketing organization structure
  • Experience in the digital marketing era
  • Experience in a cross functional, by nature international, environment
  • At least 3-5 years of international experience in the software industry
  • Communicate effectively in English, both verbally and in writing
  • A fantastic working environment where you will feel part of a winning team
  • You to work for a multicultural organization from our well-equipped office
  • A close team, sharing success and idea’s for the benefit of all
  • An office that is easily accessible by rail, road and air
17

Marketing Manager, UK Amex Offers Resume Examples & Samples

  • Developing and implementing the go to market strategy to scale Amex Offers and on going merchant engagement strategy and pipeline for the platform measured via scorecard metrics
  • Ownership and responsibility for delivering against B2B Amex Offers scorecard
  • Working closely with the UK Managed Marketing team and UK Client management team to support them on campaigns that include Amex Offers
  • Support merchant satisfaction through innovative and pro-active engagement of merchants in Amex’s digital marketing assets
  • Leading the relationship with the Global Marketing Operations team to ensure accurate forecasting and set ups
  • Leading the relationship with the UK issuers; increase Cardmember access and deliver strategic joint marketing plans to support business goals
  • Leading the partnership with Reward, a 3rd party card linked offers specialist
  • Monitoring and analyzing Amex Offers campaign results - communicating results effectively back and ensuring strategy development evolves appropriately
  • Contribute to and influence the development of the digital platform, working with stakeholders across the business to ensure the platform meets the market needs
  • Drive the roll out of key platform enhancements in the UK and engage/educate the merchant-facing teams
  • Managing the utilisation and tracking of marketing funds
  • Rigorous attention to detail around campaign set up, internal governance processes and audits
  • People leadership management
  • Bachelor’s Degree (or equivalent) in marketing
  • Previous leadership experience
  • B2B and B2C strategic marketing experience
  • Experience of digital capabilities management and development
  • Proven ability to drive results
  • Passion for marketing, digital marketing and innovation
18

Franchise Marketing Manager UK Resume Examples & Samples

  • Support line Managers in creating companywide franchise business plans for the Franchise pillar covering: Princess, Frozen as well as Mickey and Friends
  • Work across all parts of Disney to ensure strategic alignment to the UK core objectives and goals for these franchises in delivery of the annual operating plan (AOP)
  • Work with line managers through the AOP and strategic planning cycles
  • Develop a deep understanding of the core insights behind the girls’ brands and interpret them as actionable objectives and goals
  • Be point person for all relevant franchise communications both within Disney and with our external partners
19

UK Field Product Marketing Manager Emergency Lighting Resume Examples & Samples

  • Supporting the implementation of the central strategic direction for the Product Lines in association with the wider strategic direction for the UK
  • Feed UK market intelligence, VOC and regulatory requirements to the Product Line team
  • Train and develop key stakeholders so that they become product advocates
  • Utilise the Eaton “ProLaunch” process to introduce platform and local products into the UK Market
  • Liaise & leverage the sales team to drive order intake and revenue generation through the different channels to market, utilizing ‘in country’ sales forces and dedicated sales personnel
  • Develop the UK Product Strategy in coordination with the Product Line Managers and the UK commercial team
  • Understand UK legislation to ensure NPD and portfolio meet these requirements
  • Ensure products are both correctly phased in but also ensure obsolete products are phased out
  • Implement the central platform product strategy into the UK Market
  • Gain local market understanding within the UK market, including benchmarking of competitors and Voice of Customer / Voice of the Business
  • Contribute to New Product Development process in cooperation with the central Product Management team providing market specific requirements linked with local certification and market VOC
  • Act as the UK point of contact for VA/VE projects
  • Advise the Central Product Management Team on country specific product standards
  • Manages the UK Product portfolio and lifecycle in line with the Central MGPP planning process
  • Provides specialist advise to the UK Sales organisation on products and standards
  • Coordinates country specific New Product Development in coordination with the relevant Product Line Manager
  • In conjunction with the Product Manager, develop competitive product analyses (tear downs, benchmarking, competitors’ product comparison) to build a strong sales argument for our products
  • Deploy strategic pricing policies and local pricing policies for the UK based on the output of the Product Line Management teams
  • Create and develop Market reports covering trend analysis of product performance, competitive activities and technologies, implement recommendations
  • Minimum of 3 years product management and/or business management experience
  • Technical sales experience working within the Lighting industry
  • Understanding of specific markets and products – emergency lighting preferred
  • Demonstrated experience in developing business strategy, planning, and budgeting, analytical skills
  • Ability to engage in highly technical sales, strong presentation and training capabilities, and knowledge of distribution channels
  • Ability to travel regionally up to 50% of the time
  • Fluency in English is a must along with native language
  • Self-motivated, accepts ownership for results, takes initiative
  • Ability to communicate, present and negotiate at all levels in and outside the organization; professional presence
20

Field Marketing Manager UK, Ireland & Africa Resume Examples & Samples

  • Set and execute the marketing strategy for their assigned area, in close collaboration with sales leadership. Develop localized campaigns that focus on three major objectives – build pipeline, accelerate pipeline and nurture relationships with high-propensity targeted executives and accounts (ABM)
  • Serve as the marketing liaison for the area sales teams, ensuring plans and goals align with key leadership functions including sales management, solutions marketing, product pillar revenue goals, brand, etc. Ability to dynamically adapt to changes in market and corporate strategy
  • Support global initiatives with localized focus and input
  • Working in conjunction with Corporate teams to optimize digital and social media initiatives in region
  • Utilize infrastructure tools to analyze pipeline and adjust program mix accordingly to meet sales needs. Ability to convert data into knowledge
  • 5+ years related marketing experience, preferably in an enterprise IT environment. Sales experience a plus
  • Strong understanding and multi-year marketing experience in the assigned regions
  • Keen understanding of the enterprise software sales cycle with an audience mix of C-level IT and senior line of business buyers
21

UK Marketing Manager Resume Examples & Samples

  • Plan and execute the UK marketing and communications strategy for their client business lines
  • Raise the profile of BNP Paribas Securities Services across the Bank and within the industry
  • Identify opportunities for possible collaboration for the marketing and sales teams
  • Support the delivery of the UK internal communications plan across multiple channels
  • Support the regional sales managers, relationship managers and other client-facing teams in the achievement of business targets
  • Work in close collaboration with the sales and relationship management teams to devise and deliver the UK marketing plan for the business
  • LI-GB2
22

UK Marketing Manager Resume Examples & Samples

  • Proactively support the regional sales managers, relationship managers and other client-facing teams in the achievement of business targets
  • Identify opportunities for collaboration for the marketing and sales teams
  • Support the delivery of the UK communications plan across multiple channels
23

UK Marketing Manager Resume Examples & Samples

  • Team management – Ongoing development of existing staff and new hires, retention of key staff, recruitment, continuity and succession planning. Ensure that the team are at all times correctly resourced and appropriately skilled to deliver on their objectives. Provide guidance on all areas of marketing and the businesses to direct reports and the wider team as required. It is expected this role will be a proxy for the Head of UK Marketing in certain situations
  • Close working relationships – Develop close working relationships with the relevant sales and business development teams. Take ownership for the direction and delivery of each businesses’ marketing strategy
  • Implement new innovations – Be an advocate for new innovations across the UK businesses, especially around technology and improvements to client service
  • Client relationships - Represent marketing in key client relationships across the channels. Ensure key client relationships are dealt with proactively by dedicated team members
  • Compliance and Marketing effectiveness – Provide guidance and sign off on a wide range of marketing materials ensuring regulatory, procedural and brand compliance as well as alignment with marketing objectives and strategy. Ensure all content goes through the appropriate sign off process, is effective, appropriate for the audience, up to date and that all out of date material is taken out of circulation
  • Budget management - The job holder is responsible for the management of the UK intermediary marketing budget, ensuring that spend is managed to budget and used most effectively. Regular monitoring and reporting is important
  • Campaigns – Provide active support and guidance to ensure the timely delivery of integrated communication plans through all mediums including consumer and trade promotions, literature, presentations, web, sponsorship and conference / client liaison activity. Liaise with external agencies and media partners as required
  • Events – Work closlely with the events team to ensure that the client experience is of the highest quality, including pre events comunciations, the events experinces including presentations and post event follow-up and feedback gathering
  • Contribute to the team’s overall planning and delivery process, supporting colleagues where necessary. Work in as efficient a manner as possible, identifying economies of scale and better working practices and ensuring that support to these channels is of the highest quality at all times
  • Considerable experience in the financial sector and preferably in asset management marketing
  • Deep understanding of the UK market (intermediary and consumer)
  • Considerable expertise in managing and co-ordinating teams
  • A genuine interest in financial markets
  • A mind-set that is curious and seeks to identify new approaches to continue to evolve best-in-class marketing activities while remaining commercially aware
  • Ability to develop significant services, policies and approaches to new areas of the UK marketing operation. This will involve fundamental research and potentially a large degree of blue sky thinking
  • Comfortable working within complex situations with considerable grey areas
  • Ability to build strong relationships with various stakeholders across the business
  • Strong communication skills with stakeholder management experience at all levels of the organisation
  • A results and action orientated approach; ability to drive projects through to completion delivering clearly defined results or impact; and
  • Will typically be required to undertake some of the following activities: lead marketing initiatives to drive sales; deliver sales propositions to clients; be directly accountable for maintaining ongoing relationships with strategic partners
24

Marketing Manager, UK Resume Examples & Samples

  • Leading ZOLL Medical to become the market leading resuscitation solutions supplier in the UK
  • Work closely with Country Manager to develop and execute strategic marketing plans
  • Manage marketing budget to achieve maximum positive impact for the ZOLL brand in the respective markets
  • Lead and develop local marketing executive and sales development specialist to achieve strategic objectives and maximize their potential and personal development
  • Drive projects and programs to drive business expansion and growth
  • Drive, evaluate and measure marketing strategies, programs and product launches; providing regular analytics and recommendations for optimization
  • Represent ZOLL UK at relevant internal corporate marketing meetings and external conferences, symposia, exhibitions etc
  • Support coordination and development of marketing tools, trade show equipment, literature, presentations and publicity activities
  • Maintain the UK website and social media channels
  • Manage the marketing relationship with KOL’s and industry bodies; fostering relationships to help drive the business
  • Prepare and present at quarterly sales meetings and monthly business meetings
  • Regularly read industry trade publication and conduct online information searches to keep up-to-date on news around ZOLL, its competitors and industry trends
  • Support country management by serving as monitor to ensure compliance with Company Code of Ethics on interactions with healthcare professionals, related key company policies and local regulations and guidelines
  • Experience marketing to the medical device industry. Preferably to hospital and / or ambulance segments
  • Strong strategic awareness
  • Strong leadership and interpersonal skills
  • Demonstrated written and oral communications skills, including strong presentation skills
  • Demonstrated analytical, organizational, negotiation and project management skills
  • Must be computer literate
  • A self-starter who can work on own initiatives with high levels of self-discipline to meet objectives and goals within deadlines and manage projects within a set budget
  • Strong ethics and integrity
  • Outstanding communicator
  • Positive can-do attitude
  • High personal standards
  • Self-motivation
  • Tenacity and resilience
  • Assertiveness
  • Personal credibility
  • Local and international travel will be required 10 – 20% of the time
  • Minimum of 8 years marketing experience. Someone who has demonstrated high levels of competency and leadership of a local marketing function
25

UK Marketing Manager Resume Examples & Samples

  • Develop and manage the implementation, of lead generation, prospect nurturing and client communication campaigns via our marketing automation system Marketo and salesforce
  • Organise the logistics for sponsored conferences/exhibitions and webinars (including advanced promotion, follow-up activities, list clean up) to increase brand recognition and new leads generation
  • Liaise with Sales and other teams to maintain communication, alignment, and coordination
  • Contribute to written content creation, including writing for websites, email communications, and new collateral; distribute materials internally and externally, managing the UK website and updates
  • Coordinate and execute our SEO and Social Media marketing efforts in conjunction with our PR and/or website partners
  • Track campaigns, analyze results and present both findings and recommendations to team and/or management
  • Contribute to tracking of annual marketing budget expenditures and ensuring invoices are processed on time
  • Proactively maintain quality of marketing database (Marketo) through regular data cleansing and improvement efforts; participate in database build efforts; provide relevant monthly and quarterly reporting
  • Proactively maintain marketing calendar of activities and upcoming events for the region
  • Identify new opportunities for marketing and outreach, as well as implementing new campaigns
  • Contribute to the annual marketing planning and budget development process by providing insights and recommendations
  • Other projects /duties as assigned
  • Manages UK partnerships with associations, magazines and other partners
  • Bachelor’s degree or equivalent university qualification is required
  • 5 - 8 years of previous work experience in a marketing or marketing communications role is required. Experience in B2B marketing in a global organisation is desirable. Previous experience with lead generation is highly desirable
  • Successful candidates will have demonstrated success with meeting deliverables with minimal supervision or structure, possess strong writing skills, detail orientation and the ability to establish credibility through their efforts and interactions
  • Strong customer focus; strong written and verbal skills; high level of personal drive and energy; detail-oriented; strong initiative and follow-through; ability to ask for help when needed; good judgment. Ability to work effectively with virtual teams
  • Experienced user of Marketo, Salesforce and WordPress
  • English – other languages like German, French, Spanish, Italian are welcome
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Marketing Manager, Uk-gyn & Surgical Resume Examples & Samples

  • Drive the execution of the business plan and the new products launches
  • Develop local marketing programs
  • Interact with customers, KOLs, and industry thought leaders to gain insight on market and customer needs
  • Track GYN SS franchise performance and competitiveness and proactively recommend course corrective actions where appropriate
  • Serves as lead market for specific New Products and integrated communication initiatives
  • Develops and executes strategic initiatives to shape the market environment in our favour (potentially partnering with Market Access SME)
  • Partner with the Med Affairs International manager to develop differentiated Med Affairs and Professional Education programs to drive usage and conversion to HLX surgical techniques and procedures
  • Manages own budgets professionally (develop budget, monitor expenses vs. budget and analyses impact of activities/expenses)
  • Analyze pricing and ensure pricing policies are aligned with product portfolio objectives
  • Act as Marketing support for all significant tenders and contract negotiations where appropriate
  • Key participant in Strategic Planning process, Integrated Business Planning process and Demand Planning process
  • Member of EMEAC GYN SS Leadership team
  • Collaboration & Influencing
  • Marketing experience – minimum 6 years, preferably 8 years
  • Significant brand/product management experience with a track record of generating innovative ideas, processes or solutions that create value
  • Experience in building integrated marketing communication plans, B2B and as well as B2C in Healthcare and / or Consumer Healthcare
  • Ability to lead, collaborate and influence in a matrix organization
  • Demonstrated openness to diverse ideas and encouraging the same in others
  • Bachelor Degree required. Master in business or marketing strongly preferred
  • Strong oral and written communication skills in English
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UK Intermediary Marketing Manager, VP Resume Examples & Samples

  • Execution. Take accountability for the development and execution of cross-platform, integrated marketing campaigns. Work with internal partners to ensure exemplar campaign execution. Drive ongoing project management of campaigns including timelines, ROI/results, changes/improvements. Ensure tight campaign linkages with brand across channels including website, email, events, social, and POEM advertising
  • Database Management. Take responsibility for growing, engaging, and nurturing leads in support of business goals. Adopt best practices for responsible subscription management, and demonstrate progress through database reports. Work in partnership with the sales teams to ensure the client data is up to date and lead signals genuine
  • People and Process Development. Establish repeatable process and best practices for exemplar campaign development. Assess marketing needs across BIS, and train/upskill other members of the marketing team, client facing sales & telemarketing on digital marketing tools
  • Leading Change. Influence the adoptions of Eloqua and Percolate. Help define and build a clear lead management process between marketing and sales, including lead qualification and handover where applicable using bespoke CRM system
  • Teamwork and Communication. Develop and disseminate campaign showcases and results to regional and global stakeholders. Use data to highlight results and enable further investment in winning campaigns and refinement of less optimal campaigns
  • Compliance and Legal. Ensure all communication goes through the correct sign off process. Champion and challenge Compliance where applicable with sound industry examples
  • Participation in multiple marketing initiatives & projects: research, segmentation, competitive landscapes, ONE Blackrock branded campaigns, solutions and process that position us as a center of excellence and expertise
  • Educated to degree level and with 6 years minimum experience of a UK / European marketing role
  • Strong knowledge of marketing B2B and B2B2C for retail products, client segments, regulatory and industry trends as well as distribution channels
  • Excellent planning, organisation and prioritisation skills along with good creative and digital marketing skills
  • Good understanding of content; strategy, creation, management (Percolate, Hootsuite etc.), measurement and distribution across platforms and channels
  • Experience using CRM and lead generation platforms, automated marketing tools e.g. ELOQUA
  • Ability to operate in a fast-paced environment and juggle multiple projects at once