Marketing Manager, China Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing manager, china job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
CC
C Champlin
Camron
Champlin
4475 Karl Forest
New York
NY
4475 Karl Forest
New York
NY
Experience Experience
01/2015 – present
Boston, MA
Professional Marketing Manager, China
Professional Marketing Manager, China
01/2015 – present
Boston, MA
Professional Marketing Manager, China
01/2015 – present
  • Develop and manage claims by working with regional/global professional marketing team
  • Manage product portfolio, pricing framework and launch new products with measures with strong activation plan to increase product uptake rate
  • Interact with providers and societies, and develop key opinion leaders
  • Develop brand strategy, market positioning and differentiation strategies to build strong brand equity in China market
  • Identify market potential in different market segments and to create penetration plan to build market leadership
  • Lead and manage the field marketing specialists on local deployment including sales support, training, product launch events, customers’ practice marketing support, performance tracking
  • Develop and localize sales toolkits in line with sales effectiveness initiatives
10/2010 – 09/2014
Dallas, TX
SMB Marketing Manager, China
SMB Marketing Manager, China
10/2010 – 09/2014
Dallas, TX
SMB Marketing Manager, China
10/2010 – 09/2014
  • Create programs and marketing campaigns focused on getting SMBs to succeed with Facebook’s business solutions
  • Create and own SMB brand voice and roll-out through China channels and teams
  • Drive Asia Pacific (APAC) small business marketing communications strategy partnering with the small business (SMB) organisation with a focus on mainland China
  • Bring the SMB narrative to life in China across a variety of marketing channels including via Resellers
  • Develop SMB content strategy and drive deeper content development and scaled education/resources for SMBs across channels (e.g., collateral, case studies, videos)
  • Represent our China customers with internal stakeholders including Product, Product Marketing, Policy, and Sales teams to improve our Facebook platform and tools
  • Partner closely with regional and cross-functional teams to deliver SMB programs and marketing campaigns in China
11/2007 – 07/2010
New York, NY
Marketing Manager, China
Marketing Manager, China
11/2007 – 07/2010
New York, NY
Marketing Manager, China
11/2007 – 07/2010
  • Contributes to the delivery of GGO China business objectives by providing strategic marketing solutions to grow the business, and integrating go-to-market activities to improve efficiency & effectiveness
  • Manage an agency to execute creative and digital plan
  • Drive the creation of world-class marketing communications for all Facebook marketing products across our agency, partner and brand advertiser customer base in China
  • Manage an agency to execute creative and digital plans
  • May provide a comprehensive program of marketing capabilities to the local sales channels, to dive business retention and growth and ensure customer focus
  • Identify and develop channels to activate messages, drive product adoption and acquire new advertisers in the region
  • Work cohesively with an event team on planning and organizing impactful events that inspire marketers to transform their business with Facebook
Education Education
Bachelor’s Degree in Customer Orientation
The George Washington University
Bachelor’s Degree in Customer Orientation
Skills Skills
  • Drive the creation of world-class marketing communications for all Facebook marketing products across our agency, partner and brand advertiser customer base in China
  • Excellent organizational/project management skills working with multiple groups to drive synergy
  • Experience working directly with senior-level business leaders, strong internal & external stakeholder management capability
  • Ability to bring innovation and freshness to our marketing execution, highly collaborative individual with proven ability to work well within a matrix organization, working with stakeholders to manage budget and other resources, achieve customer satisfaction and efficiency
  • Excellent domain knowledge of marketing functional specialties, and in-depth understanding of local market and customer segments
  • Develop scalable ways to use data and metrics to drive growth and sales for clients
  • Work closely with cross-functional counterparts to ensure cohesion and scalability for advertising messaging, campaigns and product launches
  • Identify and develop channels to activate messages, drive product adoption and acquire new advertisers in the region
  • Manage an agency to execute creative and digital plan
  • Work cohesively with an event team on planning and organizing impactful events that inspire marketers to transform their business with Facebook
Create a Resume
1

Marketing Manager, China Resume Examples & Samples

  • Drive the creation of world-class marketing communications for all Facebook marketing products across our agency, partner and brand advertiser customer base in China
  • Develop thought-leadership materials designed to enhance agency partners’ understanding of our online marketing platform
  • Engage clients/partners on innovative ways to drive awareness/sales via new marketing techniques
  • Manage an agency to execute creative and digital plans
  • Work cohesively with an event team on planning and organizing impactful events that inspire marketers to transform their business with Facebook
  • Identify and develop channels to activate messages, drive product adoption and acquire new advertisers in the region
2

SMB Marketing Manager, China Resume Examples & Samples

  • Drive Asia Pacific (APAC) small business marketing communications strategy partnering with the small business (SMB) organisation with a focus on mainland China
  • Create programs and marketing campaigns focused on getting SMBs to succeed with Facebook’s business solutions
  • Create and own SMB brand voice and roll-out through China channels and teams
  • Ensure that the SMB narrative is localised and translated as needed
  • Bring the SMB narrative to life in China across a variety of marketing channels including via Resellers
  • Develop SMB content strategy and drive deeper content development and scaled education/resources for SMBs across channels (e.g., collateral, case studies, videos)
  • Develop messaging architecture in China that enables the SMB team to optimize marketing touch points in a move-fast environment
  • Represent our China customers with internal stakeholders including Product, Product Marketing, Policy, and Sales teams to improve our Facebook platform and tools
  • Partner closely with regional and cross-functional teams to deliver SMB programs and marketing campaigns in China
  • 7+ years of experience in a marketing role
  • Fluency in Mandarin is a must
  • Strong understanding of digital marketing
  • Understanding of scaled channels and how to bring new ideas to market
  • Expert in operational efficiency through automation of tools and processes
  • Strong writing skills and a creative problem solver
  • Proven track record of "moving fast" and delivering on tight deadlines
  • Verbal and written business fluency in English
  • Knowledgeable about the advertising and marketing industry of China and have understanding on exporting marketing
3

Marketing Manager, China Resume Examples & Samples

  • 7+ years of product/services marketing experience
  • Product management experience strongly desirable
  • Experience preparing new products for launch including positioning/messaging, content creation and development of tactical plans
  • Prior success in launching or executing focus campaigns supporting demand generation
  • Prior success as a highly effective cross-functional collaborator
  • Oversea study/working experience or working experience in a global, matrix environment strongly desirable
  • Experience of covering multi-cultural region a plus
  • Previous sales or sales operations experience a plus
4

Senior Product Marketing Manager, China Resume Examples & Samples

  • Must be curious and open to learning
  • Frequent global travel needed. Based in Beijing or Shanghai
  • Excellent verbal and written communication skills. Bilingual or near native English / Mandarin Chinese is a must
  • A blend of cultural awareness, analytic capability and tech savvy
  • At least 8+ years’ experience in the world of consumer electronics in the role of Product Marketing, Product Management or Product Development
5

Professional Marketing Manager, China Resume Examples & Samples

  • Develop brand strategy, market positioning and differentiation strategies to build strong brand equity in China market
  • Identify market potential in different market segments and to create penetration plan to build market leadership
  • Manage product portfolio, pricing framework and launch new products with measures with strong activation plan to increase product uptake rate
  • Develop and manage claims by working with regional/global professional marketing team
  • Consolidate feedback and market insights collected by field marketing specialists and input to strategy building and implementation
  • Analytical skill
  • Fast learner (clinical, regulation, etc)
  • Proven track record with more than 8 years of product management and/or marketing career from healthcare industry, like Pharmaceutical or Medical device in China. Dental or medical aesthetic experience is plus
  • BA degree is must in a medical or healthcare major; MBA is a plus
  • Good spoken and written communication skill with Chinese and English
  • Able to travel extensively local and abroad (more than 30% of working hours)
6

Marketing Manager, China Resume Examples & Samples

  • Contributes to the delivery of GGO China business objectives by providing strategic marketing solutions to grow the business, and integrating go-to-market activities to improve efficiency & effectiveness
  • Creates marketing strategy, leads execution of integrated marketing activities/solutions as one enterprise
  • Leads planning, implementation and measurement of the success of strategic marketing plans in support of GGO China business growth
  • Collaborates on the execution of local marketing and promotional activities and coordinates marketing deliverables and related activities across key internal cross-functional group including PR, Channel Marketing and Sales
  • Drives the development and implementation of cohesive strategic marketing activities at enterprise level, capable of establishing tactical plans and are accountable for results
  • Ensures marketing program deliverables demonstrate value and a return on investment, meet our customers strategic requirements and company quality standards, including brand guidelines
  • May provide a comprehensive program of marketing capabilities to the local sales channels, to dive business retention and growth and ensure customer focus
  • Manages a team of individual contributors, monitors the budge, implementing metrics to effectively measure ROI for each initiative
  • Excellent domain knowledge of marketing functional specialties, and in-depth understanding of local market and customer segments
  • Ability to bring innovation and freshness to our marketing execution, highly collaborative individual with proven ability to work well within a matrix organization, working with stakeholders to manage budget and other resources, achieve customer satisfaction and efficiency
  • Excellent marketing communication skills, strong marketing insights and have a degree of customer orientation
  • Experience working directly with senior-level business leaders, strong internal & external stakeholder management capability
  • Excellent organizational/project management skills working with multiple groups to drive synergy