Customer Insights Manager Resume Samples

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J Wilderman

Jasmin

Wilderman

31400 Adolphus Spurs

Dallas

+1 (555) 876 3735

31400 Adolphus Spurs

Dallas

Phone

p +1 (555) 876 3735

Experience Experience

Dallas, TX

Customer Insights Manager

Dallas, TX

Bogan-Swaniawski

Dallas, TX

Customer Insights Manager

3+ years leading various marketing programs including new product development, product performance assessment, sensory panel management, or product quality
Manages the team of Category Advisors and Category Analysis Managers with responsibility for priority setting, personnel development, and career planning
Drive programs and champion best practices across customer insights, product management, sourcing, marketing, brand management, legal and finance
Manages the team of Category Advisors with responsibility for priority setting, personnel development, and career planning
Manage relationships with various agency and research partners to improve quality and impact of insights
Responsible for end to end management of projects from creation of research/insight brief to delivering results to Senior Insights Manager and business
Manage selection of vendor partners and their work, budgets and ensure timelines are achieved

Chicago, IL

Loyalty / Customer Insights Manager

Chicago, IL

Labadie-Welch

Chicago, IL

Loyalty / Customer Insights Manager

Manage and present to senior leadership information on loyalty and customer insights across the C-Store banners
Oversee the analysis and connecting of data sources such as syndicated data, shopper cards data and online data
Design and ensure the execution of projects across the C-Store banners support the business initiatives
Oversee the analysis of customer data and generate executive summaries to present
Responsible for protecting the integrity of customer databases and mailing lists
Partner with the centralized merchandising team and Corporate central execution team to ensure C-Store loyalty reporting reflects the C-Store banners and fuel center programs
Ensure systems and technology are designed to support business initiatives and future state

present

San Francisco, CA

Senior Customer Insights Manager

San Francisco, CA

Kiehn, Kunde and Nitzsche

present

San Francisco, CA

Senior Customer Insights Manager

present

Drive programs and champion best practices across product management, sourcing, marketing, brand management, legal and finance
Leverage internal and external resources to execute qualitative and quantitative research plans
Assess the market and customer landscape and recommend a brand portfolio approach to win in new categories over the long term
Conduct primary research when necessary to compliment already existing datasets
Initiate and scale innovative research techniques, including use of multiple qualitative, quantitative and analytical research techniques, for segmentation, attitude & usage studies, pricing, machine learning, social and crowdsourcing techniques
Conduct website customer behavior analysis using tools like Google Analytics
Lead initiatives to drive adoption of self-service market research tools

Education Education

Bachelor’s Degree in Business Administration

Brigham Young University

Bachelor’s Degree in Business Administration

Skills Skills

Ability to coach and educate other people within the business/team – contribute to development of team to increase professional knowledge and skills of team
Strong knowledge of marketing and sales principals, as well as strong strategic and analytical skills
Strong sense of teamwork and an ability to deal with and handle feedback from multiple stakeholders
Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen, and SAP experience (extremely helpful)
Excellent communication (verbal and written) and interpersonal skills and an ability to effectively communicate with all levels of management
Strong planning and project management skills. Demonstrated ability to manage complex projects simultaneously
Ability to take complex business problems and data and present information back to the wider business in a way that is clear and actionable
Ability to establish and maintain effective working relationships with internal stakeholders, as well as interface and manage external partners and vendors
Ability to work through complex commercial problems and evaluate information to establish the best decisions
A good mix of qualitative and quantitative analytical skills, including familiarity with advanced quantitative techniques such as choice modelling

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Customer Insights Manager Resume Examples & Samples

Translate primary and secondary research into actionable insights and work with product teams to create a feedback loop. · Establish, Improve and track a core set of Customer Experience KPIs, with a particular focus on Net Promoter Scores and Customer effort. · Own Global customer data set, build “customer assets” for each Line of Business or key markets, in order to build global personas. · Determine key gaps between customer expectations and experience delivered · Provide key input into global product portfolio and business prioritization using customer insights. · Work with business owners and customer facing teams to simplify, optimise or re-engineer the customer experience. · Set the benchmark and rollout best practices for customer touchpoints and experience with Pearson. (Customer journey mapping being a key focus initially) · Own the global customer experience dashboard
Customer Experience, Customer Insights and/or Market Research experience with a strong track record in surfacing actionable insights from large and complex datasets. · Strong analytical capability. · Cultural awareness. · Proven ability to understand customer sentiment and to apply that feedback in a structured framework to drive improvement
Workshop facilitation, training, in particular customer journey mapping. · Experience in working in a global company with multicultural customers and multi-channels · Relevant degree from a top university, Postgraduate degree strongly preferred

Customer Insights Manager Resume Examples & Samples

Tracking data and driving the application of the learnings from the data across Brand, Commercial, and Marketing teams
Deliver presentations giving insight on commercial challenges requiring complex analysis of large multi-variable datasets, presenting results and recommendations to a senior audience
Online Acquisition analysis across the business, including customer segmentation, customer payback metrics, and funnel optimization and conversion
Manage agency relationships for Brand tracking and other ad hoc research work
Drive business improvement through identifying opportunities and weaknesses
Significant experiencing in setting up, executing and actioning quantitative and qualitative research a necessity for the role
Demonstrated experience of working with Brands in terms of Brand tracking and creating actionable Insight from tracking and other Brand research
Demonstrated skills and experience showing strong commercial acumen
Experience in presenting findings and making strategic recommendations to senior management and an appreciation of how to position messages with the target audience
Ability and experience in working across functions, building relationships required to do so

Customer Insights Manager Resume Examples & Samples

Act as a thought-leader within the Customer Insights team as well as the broader organization by championing the customer perspective to inform business strategy and sales-driving decisions
Strengthen the capabilities of the Customer Insights team by contributing relevant market research experience to the organization
Work collaboratively in managing custom research projects, including but not limited to, focus groups, ethnographies, shopper intercepts, online surveys, customer panels, digital communities, or other blended methodologies
Manage relationships with external research and insight partners – including custom research vendors, syndicated data providers, or industry thought-leaders in research and/or retail
Drive adoption and increase impact of existing customer insights and segmentation by incorporating findings into all relevant research projects and database analyses
Design, lead, and manage ongoing internal education programs to inform and enrich stakeholder perspectives, including regular speaker events, workshops, and immersion activities
Motivate, coach, and mentor junior customer insights team members
Consumer insights practitioner able to communicate confidently with executives, work collaboratively, and proactively take ownership of new opportunities to contribute knowledge within the larger organization
College graduate with 3-5 years of relevant market research experience – preferably for a retail-driven organization, research vendor, or translatable area within the social sciences
Ability to establish credibility as an internal thought-leader and customer insights expert
Experience working with a broad range of qualitative and quantitative research methodologies
Demonstrated success in translating research findings into actionable strategies through strong storytelling skills
Strong written, verbal and analytical skills, as well as interpersonal and presentation skills with the ability to work in team environment
Experience working across business functions and teams and engaging cross-functionally to execute strategies

Customer Insights Manager Resume Examples & Samples

Strong planning and project management skills. Demonstrated ability to manage complex projects simultaneously
A good mix of qualitative and quantitative analytical skills, including familiarity with advanced quantitative techniques such as choice modelling
Outstanding consultancy and advisory skills with a strong client service focus
Ability to work through complex commercial problems and evaluate information to establish the best decisions
Ability to coach and educate other people within the business/team – contribute to development of team to increase professional knowledge and skills of team
Having an understanding and the ability to apply behavioural economics principles to a business problem to help the organisation make better decisions
Assist in the development and execution of the behavioural economics capability building program for the organisation
Minimum of 5 years market research experience preferably agency and client side commercial experience

Customer Insights Manager Resume Examples & Samples

Commercial marketing teams
Business Intelligence teams
Other marketing functions
B2B marketing background preferably working with CRM systems & CRM data
Passion for uncovering insights within large datasets
Proven experience in delivering complex data related tasks from the beginning (identifying need for it, scoping the requirements) to end (actual testing and possible implementation)
Strong sense of teamwork and an ability to deal with and handle feedback from multiple stakeholders

Customer Insights Manager Resume Examples & Samples

Integration and analysis of Listening Post data
Bachelors’ degree with minimum of 7 years analytical experience; degree in quantitative field preferred
Experience with loyalty analytics
Customer experience background in Financial organization
Experience with SAS, SQL, and data integration preferred
Experience with un-structured data and text analytics preferred
Challenges the availability of data; willing to dig into business data needs
Decision trees, nearest neighbor, and collaborative filtering are familiar
Naturally inquisitive; self directed
Strong research skills
Strong problem solving and time management skills
Comfort interacting with a broad audience; superior relationship skills

Customer Insights Manager Resume Examples & Samples

Minimum of 2-4 years market research experience
Relevant Bachelor's Degree or higher, or extensive, relevant research industry experience
Preferably, agency and client side commercial experience
Proven experience working at strategic and operational levels in a large organisation
Experience in conducting strategic qualitative and quantitative research, ideally some of that in the financial services industry
Experience and application of behavioural economics would be considered favourable

Customer Insights Manager Resume Examples & Samples

Lead a team focused on driving category initiatives and business results
Leads the application of analytical tools to business issues, identifying business opportunities and providing an assessment of key business drivers
Fully understands the analysis of all consumer research and can apply buying dynamics of a customer’s shoppers and customer specific consumer research to selling situations
Coordinates sales information application and business insight development training, leads analytic support for sales planning, and continually works to improve the value of business building insights to the business teams
Manages the team of Category Advisors and Category Analysis Managers with responsibility for priority setting, personnel development, and career planning
Provide strategic direction to the Customer Business Teams to drive Kraft Heinz sales within our customers
Build strong external relationships and leverage internal stakeholder relationships to move agenda forward and utilize internal resources
6+ years' of relevant experience
Completed University degree
Strong working knowledge of all available analytic tools including Shopper Card/Retailer Assets, Nielsen, and POG software
Has the ability to know what tools would be best utilized to focus in on desired results
Strong working knowledge of industry trends and how that may impact the consumer, shopper and the retailer
People management ability coupled with strong strategic aptitude
Strong technical ability required for all Microsoft tools as well as SQL
In-depth knowledge of customers and the buying dynamics and motivations of their shoppers
Proactive member of Customer Business Teams with shared accountability for business results
Excels in the integration of customer, shopper, and category information to build knowledge and insights that can be used to improve overall business performance

Customer Insights Manager Resume Examples & Samples

Represent the voice of the customer to ensure learnings are embedded in decision making
Provide an in-depth understanding of the customer and the market to provide insights that are embraced, acted upon and lead to business growth
Responsible for methodology selection and budget management
Identify customer demand using segmentation and other custom studies
Build out personas to bring customer segmentation to life in a meaningful and actionable way
Uncover functional and emotional benefits and connections to the Mutual of Omaha brand
Manage relationships with various agency and research partners to improve quality and impact of insights
Create strong presentations that tell a story, rather than just present data
Share findings and be able to articulately present research to executive level leadership
5 or more years experience in customer research (qualitative and quantitative)
Experience with brand planning, innovation, brand, and/or insights
Experience managing and/or integrating syndicated and primary customer research
Experience in discovering, identifying, and analyzing customer/user and mega trends
Must demonstrate both analytical and creative thinking abilities
Proven record of establishing internal and external partnerships
Ability to tell a story and simplify complex data in a few meaningful slides
High level of initiative and drive to succeed
Works well both independently and in a team environment
Ability to self-start. Looking for an individual with the ability and confidence to run large projects and high level initiatives with minimal supervision
Ability to influence. Knowing the balance between data and experience with a bias for action
Knowledge of insights tools and processes including segmentation and demand spaces (need states), messaging and positioning, concept development and testing, brand affinity work, advertising tracking and effectiveness
Ability to conduct and interpret market research, including ethnographic research
Experience evaluating marketing campaigns and ROI measurement
Synthesis of insights from disparate sources of both primary and syndicated data sources
Proficient in statistics, experimental design, survey creation and analysis
Must be a creative collaborator who can lead both internal and external teams in through both the ideation and development phases

Senior Customer Insights Manager Resume Examples & Samples

Understand key business priorities and marketing goals, decision drivers and hypotheses, in order to create appropriate metrics to analyze
Conduct analyses and synthesis on key strategic topics that improves customer understanding to impact marketing efforts
Partner with other internal teams like analytics to conduct tests and analyze datasets
Own the social listening strategy, ensuring Seagate is obtaining optimal buzz and sentiment
Conduct primary research when necessary to compliment already existing datasets
Support demand generation activities across display, paid social and SEM
Conduct website customer behavior analysis using tools like Google Analytics
Strong market research, analytical and strategic mindset
5-7 years of experience in a comparable and relevant role
Experience in primary research design and execution, A/B, multivariate experiments, optimizing landing pages and user funnels
Outstanding attention to detail with superior time and program/project management skills
Experience writing and presenting ROI-driven marketing plans
Expertise in Excel and SQL
Strong ability in visualizing and presenting data insights in PowerPoint format
Experience with regression, conjoint analysis, segmentation and big/unstructured data analytics a plus
Expertise with Google Analytics, and working knowledge of platforms like Adobe Analytics

Customer Insights Manager Resume Examples & Samples

Analyzes and interprets integrated information to improve business efficiency and effectiveness
Demonstrates up-to-date expertise and applies this to the development, execution, and improvement of action plans
Manages multiple small-sized research and analytics projects to address business needs
Models compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
Provides and supports the implementation of business solutions
Provides market insights to key stakeholders based on research gathered and business knowledge

Customer Insights Manager Resume Examples & Samples

Preform analysis and create reporting on brand health data collected by a vendor
Develop and maintain relationships with colleagues at all levels of the organization
Partner with senior level colleagues; train, communicate, and persuade these colleagues of the importance and relevance of consumer feedback
Conduct extensive, complicated research to inform business decisions
Strategically link consumer insights to brand and operational performance
Manage multiple research projects with multiple different stakeholders
Manage selection of vendor partners and their work, budgets and ensure timelines are achieved
Support strategic insights colleagues that are managing other projects
Regularly monitor/identify key consumer and competitive trends to share with stakeholders throughout the company
Demonstrate a commitment to Hyatt core values
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
5+ years of relevant experience, preferably on client-side or combination of supplier-side and client-side experience, industry experience is preferred
Planning and project management experience
Microsoft office, Cognos, SPSS, Tableau, Qualtrics

Customer Insights Manager Resume Examples & Samples

7+ years of online consumer product management, insights, strategy, and/or consulting experience
Strong quantitative analytical and modeling skills, including extensive knowledge of Excel and/or Numbers; experience with statistical software or programming is a plus
Extensive experience with qualitative and quantitative research across a variety of methodologies, equally adept at directing vendors and at doing primary research
Ability to drive large research projects from conception to application
Previous experience synthesizing consumer insights from data and industry sources into actionable findings for both product builders and marketers
Unparalleled communication skills, with the comfort and confidence to present to executives at the highest level
Experience driving massive impact in matrixed structures across functions using influence
Humility and a sense of humor

Customer Insights Manager Resume Examples & Samples

Provide lead analytical support to Customer Business Manager. Includes consumption and trend analysis and fact-based selling opportunities for category reviews applicable across all categories, providing a mix of consumer and competitive insight. Be the internal analytic thought leader representing the customer
Be the key customer contact on all insights, analysis, and modular recommendations. Collaboratively work with customer to share insights, participate in modular reviews, communicate trends, and make recommendations on category initiatives to drive sales
Provide observations and assessments to profitably grow sales and exploit new business opportunities
Identify potential sales risks and recommend strategies for future sales. Research analyze and report on customer information and trends having potential impact on our business
Use analysis to identify unique sales opportunities. Analyze demographics to draw correlations between our products & their stores that lead to profitable sales opportunities. Research sales performance to provide insights to the customer
Take leadership role to communicate monthly shopper / category insights and trend activity. Serve as point person in account & internal meetings in order to assist & provide insight into achieving Distribution, placement, pricing and promotional objectives
Provide concise, accessible, timely and accurate monthly and quarterly business reports (as directed)
Take the leadership role to collaboratively work across all areas of the organization. Develop strong internal relationships. Communicate to the various marketing teams business trends. Be the voice of the team internally and represent the team in various cross functional meetings
Deliver executive overviews on effectiveness of promotional activity (ROI), pricing strategies by retailer, and other relevant metrics that the Leadership Team would leverage when making strategic business decisions
In absence of customer data, and/or in addition to, mine customer specific syndicated data to identify business building opportunities
Support development of Category Strategy via shopper, channel, competitive and customer insight
Support Team Leader and CBMs on request for analytical and administrative task
Develop commercialization and activation plans to support introduction of key initiatives and innovation
Recommend sales and execution targets by segment and customer
Coordinates sales forecasting and inventory management internally with Operation/Supply Chain and externally with customers
Leverage relevant shopper research such as consumer decision tree, price elasticity, and space management while building selling stories for key customers with Customer Business Managers
Bachelor’s Degree or equivalent (Major in Commerce, Economics, Finance or Statistics an asset)
Minimum of 1-3 years in fast moving consumer packaged goods environment
Minimum 1+ years in an analytical role
Must be results-oriented, organized, demonstrating the ability to lead and motivate others
Strong knowledge of marketing and sales principals, as well as strong strategic and analytical skills
Must possess excellent communication, presentation, and interpersonal skills
Must possess experience working in cross functional teams as well as with external clients
Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen, and SAP experience (extremely helpful)
Ability to implement new processes and standardize reporting procedures
Experience using syndicated data sources, i.e. AC Nielsen, RetailLink, SAP, Household Panel; loyalty card data a plus and/or account level POS data
Experience building fact based selling stories to grow ACV and sales
Ability to leverage POS data to determine post promotional ROI of trade programs and make forward moving recommendations

Senior Customer Insights Manager Resume Examples & Samples

Assess the market and customer landscape and recommend a brand portfolio approach to win in new categories over the long term
Create and evolve a full program of customer segmentation and primary and secondary insights needed to drive the development of new brand/brands and product roadmap
Initiate and scale innovative research techniques, including use of multiple qualitative, quantitative and analytical research techniques, for segmentation, attitude & usage studies, pricing, machine learning, social and crowdsourcing techniques
Manage ad hoc projects, as well as define and deliver ongoing dashboards, reports and metrics to provide actionable insights to inform marketing strategy
Leverage internal and external resources to execute qualitative and quantitative research plans
Design questionnaires and discussion guides, interpret data, write reports, and communicate actionable recommendations across all levels of the organization
Lead initiatives to drive adoption of self-service market research tools
Drive programs and champion best practices across product management, sourcing, marketing, brand management, legal and finance
Bachelor’s degree in Business Administration, Marketing, Economics, Statistics or related field
5+ years experience in marketing research, data analytics, consulting, or related field
3+ years leading various marketing programs including customer segmentation, forecasting, product development, product performance assessment, messaging testing, and consumer trends analysis
Experience with consumer research in CPG, home furnishings or private brands in other retailers
Advanced skills with Analytical tools, including Excel, MS Word, and SPSS/SAS or other statistical package
Master’s degree in Business Administration or related field
Experience with Social Media and crowdsourcing techniques
Experience in marketing, brand management, consumer insights at a consumer packaged goods company, or experience working closely with those functional areas
Academic and practical experience with a wide array of new product, sensory, brand, advertising and customer satisfaction research methodologies
Exceptional written and oral communication abilities
Strong analytic skills with experience in statistical modeling and analysis

Senior Customer Insights Manager Resume Examples & Samples

Create and evolve a full program of customer insights needed to drive new product development and ongoing operations of multiple consumables categories and programs
Initiate and scale innovative research techniques, including use of multiple qualitative, quantitative and analytical research techniques, for segmentation, attitude & usages studies, pricing, product testing, packaging, social and crowdsourcing techniques
Manage ad hoc projects, as well as define and deliver ongoing dashboards, reports and metrics to provide actionable insights to inform marketing strategy and tactical decisions
Bachelor’s degree in Business Administration, Sensory Science, Marketing, Economics, Statistics or related field
3+ years leading various marketing programs including new product development, product performance assessment, messaging testing, and consumer trends analysis
Master’s degree in Business Administration, Market Research, Sensory Science, Statistics or related field
6+ years experience in consumer insights or sensory evaluation at a consumer packaged goods company, or market research agency
Experience with consumer research in food, baby, cleaning, beauty, or wellness categories
Academic and practical experience with a wide array of new product, sensory, brand, advertising and customer satisfaction research methodologies including do it yourself research tools such as Qualtrics, SurveyMonkey, and Decipher
Strong analytic skills

Customer Insights Manager Resume Examples & Samples

Scoping, designing, planning, execution and reporting on analyses of customer journeys through customer survey data in combination with other data sources
Performing analysis including correlations, regression analyses, cluster analyses, etc
Creating strong recommendations for business direction
Consulting colleagues in and outside team on use of customer data
Drive right usage of data sources in market into lead management (prospect Identification and lead nurturing) incl. social listening data, WeChat, Weibo,LinkedIn, Baidu, Google etc
Experience with survey data
Experiences with Maersk Line internal systems and data (FBR, YODA, BOXI, AFLS,
GCSS, Case mgmt., etc.)

Customer Insights Manager Resume Examples & Samples

Translating the business requirements of key stakeholders into research briefs and survey designs
Creating survey instruments and collecting data using online survey tools or qualitative methods
Analyzing and synthesizing customer, market and competitive data in order to translate findings into business insights and action plans to support enterprise performance
Develop and presenting insightful presentations to the executive team that outlines significant changes in customer behavior and the marketplace
Subject matter expertise in the theories, principles, and concepts of primary research typically acquired through completion of a Master's degree or beyond in Business or Social Sciences
Minimum of 5 years of market research experience, 3 of which should be in the B2B area
Ability to create and program survey instruments and manage data files
Strong skills with statistics and experience with statistical programs like R, SAS, or SPSS. Excellent Excel and PowerPoint skills
Proven track record of solving complex problems and thinking creatively
Intellectually curious and have the hunger to proactively and independently identify the opportunities where you can drive the most impact for the business
Excellent verbal and written communication skills with the ability to effectively engage, lead and influence senior executives. Demonstrated success translating data into stories and action plans appropriate to a variety of internal stakeholders
Experience working in highly matrixed organization
Experience managing external research vendors

Customer Insights Manager Resume Examples & Samples

Create and evolve a full program of customer segmentation and primary and secondary insights needed to drive product testing, development and ongoing operations of multiple consumables categories and programs
Manage ad hoc projects, as well as define and deliver ongoing dashboards, reports & metrics to provide actionable insights to inform marketing strategy
Leads initiatives to drive adoption of self-service market research tools
5 years or more of experience in consumer insights at a consumer packaged goods company, or market research agency
Master’s degree in Business Administration, Masters of Market Research or related field
Experience with product sensory evaluation, in home product assessment and central location testing

Customer Insights Manager Resume Examples & Samples

Develops plans for collecting and analyzing relevant customer data and feedback (e.g., J.D. Power surveys, ad hoc surveys, digital product customer testing, secondary market data and other sources) to support customer satisfaction improvement initiatives, or other departmental, CS-wide or corporate goals/objectives. Oversees execution of those strategies, including designing and implementing surveys, reporting, and other insight activities
Develops and socializes actionable insights from customer data and feedback, including identification of gaps in customer experiences, recommendations for short and long-term solutions that include improvements with people, processes and systems. Includes measurement and analysis of customers’ digital activity and preferences, feedback from their experiences with SCE customer service personnel, and other interactions with SCE
Collaborates with other work groups to align process improvements and develop customer-focused performance metrics (KPIs) and standards, policies, and procedures
Provides direction into the day to day planning and executional operations of the functions within the Customer Insights team, including being available to approve requests, provide council on plans / projects or management issues, and helping to overcome roadblocks to maximize results. Monitors, measures and manages to KPIs, corporate and department goals
BA/BS degree in business, marketing, finance, economics or the equivalent
Five or more years of experience in customer/market/marketing research field
Five years of experience managing, supervising, or leading an organization, unit, or teams in market research field or in a related area
Five years of research experience in both primary and secondary customer and market research techniques
MA/MS degree in business, marketing research, marketing, finance or an equivalent combination of education, training, and experience
Ability to communicate ideas and information effectively through oral presentation and written communications to diverse audiences, including senior management and executives within SCE and at other utilities and regulatory agencies
Experience with managing, training and developing research staff on functional responsibilities such as customer insight generation and dissemination by providing timely feedback, coaching and support
Demonstrated proficiency in defining and analyzing business problems
Ability to effectively integrate with other functional colleagues, establishing strong working relationships and ultimately possess the necessary technical and interpersonal skills to help shape SCE’s business decisions
Ten years of experience in market research field
1 to 3 years of electric or gas utility industry/sector experience

Customer Insights Manager Resume Examples & Samples

Providing guidance during strategic planning and situation assessments by incorporating customer learning and market analysis into business strategy and providing direction regarding brand progress and opportunities
Managing market research and customer insight activities and evaluating brand relevance with current and prospective customers
Researching industry trends, proactively identifying areas for value-added analysis, developing points of view to drive results, and framing decision opportunities for senior leadership
Developing an annual insights roadmap by determining the core customer learning needs for the business team
Developing and maintaining a customer trends monitor report to identify and track changing customer behavior to the benefit of new product innovation and brand development
Assisting with a variety of research methods and process improvements in the following areas: customer segmentation, design and concept testing, new product testing, copy testing, feature analysis and marketing mix analysis
Communicating actionable unbiased recommendations on how to move the business forward by delivering solutions that surprise and delight the customer
Coordinating process of helping all stakeholders understand the full spectrum of customer touch points
Participating in the process concept writing, ensuring that customer - friendly language is being used
Managing and executing the customer research to determine which opportunities have the most potential for the business
Managing the process for gauging in-market potential for new products and initiatives including Product and Concept Testing
Executing the research that determines if the idea/product meets the appropriate criteria to move to the next phase of development
Analyzing the results and communicating insights to key stakeholders
Assisting with research related to primary/secondary sources of market place trend data
Coordinating the measuring and monitoring of our brands and products in comparison to all relevant competition
Providing timely insights and recommendations on important industry and customer trends and competitive activities which could impact company strategy and business decisions
Translating customer needs and wishes into business opportunities
Ensuring research projects are designed to ask the right research question and address important business issues
Demonstrating effective project management including setting appropriate action standards, selecting and guiding suppliers, managing within budget and schedule constraints, and delivering actionable results
Working with procurement to manage supplier relationships on research projects by setting a clear understanding of project scope, budget, and deliverables
Strategically incorporating seasoned supplier opinions and perspectives into project design and deliverables
Working with procurement to investigate suppliers for potential future projects and initiate capability assessments
A Bachelor’s degree in marketing, marketing science or business
4+ years of research experience
Demonstrated experience with both primary and secondary research, including design and analysis of qualitative and quantitative studies, and relevant experience in testing new products
Strong project and process management skills and ability to manage multiple project and multiple timelines
Process Improvement project management experience
Marketing research project management, including data analysis, interpretation, survey design and implementation and report writing
Experience translating business needs into research strategies
A strong commitment to creative collaboration both internally and with external Research partners
Demonstrated, logic-driven understanding of data evaluation including customer, industry, trend and local-market influences
Resourcefulness and ability to identify solutions to complex business challenges, set measurable objectives and make solid data-driven recommendations
Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities
Exudes confidence in communication and has the flexibility to tailor information for relevance to the audience
Strong understanding of the purchase process funnel, path to purchase, and user journeys
Polished and poised manager with superior oral and written communications skills
Ability to present complicated analytical material in a concise and compelling manner
Demonstrated capacity for innovative and creative solutions for consumer insights problems
Strong computer skills including Microsoft Office, Qualtrics, and other platforms
MBA or Master’s degree
Experience in the building products or consumer durables industry
Supplier-side research experience
Experience executing the strategic learning plan for a brand or product category and managing a research budget accordingly
Client-side work in consumer products/durables

Customer Insights Manager Resume Examples & Samples

At least 3 years of consumer products goods experience
At least 1 year of category management experience
Advanced proficiency with Microsoft Excel and PowerPoint
MBA degree
3+ years of category management experience
Previous sales experience
Syndicated data experience with IRI and/or Nielsen and/or 1010 data
Possesses exceptional knowledge in category management and consumer activation best practices
Exhibits high level of expertise with syndicated, panel and consumer demographic data
Strong presentation and communications skills, both written and verbal

Customer Insights Manager Resume Examples & Samples

At least 3 years of Consumer Products Goods experience
At least 2 years of Category Management experience
Proficiency with JDA space management
Proficiency with 1010 data and syndicated data with IRI and/or Nielsen
Strong base of analytical skills to assess, interpret and translate from multiple data sources into actionable shopper/category insights
Strong interpersonal skills with a collaborative / team based style
Advanced proficiency with Microsoft Office, Excel and PowerPoint
Willingness to travel up to 15% of the time
Master’s degree
Experience working with the dollar channel and/or Dollar General
Experience interfacing with customers/retailers about category, shopper and consumer insights
Possesses exceptional knowledge in category management best practices
Ability to think broadly and objectively to grow business with an entrepreneurial mindset
Proven success developing analytical studies, models, templates, and tools
Customer-focused individual dedicated to exceeding the expectations and requirements of internal and external customers

Customer Insights Manager Resume Examples & Samples

2 years experience with customer analytics in retail operations or related field
2 years of experience using in-database analytics, SAS, SQL, or similar programming languages to retrieve, merge, and hygiene data from multiple sources or platforms
Master's in Business Administration or related field
Employment Type:Full Time

Customer Insights Manager Resume Examples & Samples

Manages the team of Category Advisors with responsibility for priority setting, personnel development, and career planning
Completed Bachelor’s degree
Strong technical skills: SQL, Tableau knowledge is an asset

Loyalty / Customer Insights Manager Resume Examples & Samples

Manage and present to senior leadership information on loyalty and customer insights across the C-Store banners
Oversee the analysis and connecting of data sources such as syndicated data, shopper cards data and online data
Design and ensure the execution of projects across the C-Store banners support the business initiatives
Oversee the analysis of customer data and generate executive summaries to present
Responsible for protecting the integrity of customer databases and mailing lists
Partner with the centralized merchandising team and Corporate central execution team to ensure C-Store loyalty reporting reflects the C-Store banners and fuel center programs
Ensure systems and technology are designed to support business initiatives and future state
Develop and communicate marketing plans based on customer and loyalty data
Partner with category managers as needed on specific projects
Develop written reports and presentations of results, including analysis, conclusion and recommended actions
Supervise and coach direct reports in the performance of their duties; complete performance reviews and provides feedback to direct reports
5+ years in loyalty, marketing and/or merchandising, customer or consumer research
Strong analytical, problem solving, decision-making skills and strong attention to detail
Proficient in Microsoft Office and analytical software
Knowledge of Customer Management tools such as the company Category Management System Data Warehouse (KCMSDW), dunnhumby shop, Business Objects, Pricing and Sales Plan tools and Apollo
Prior store management experience
Prior experience as a manager of others

Customer Insights Manager Resume Examples & Samples

Create and evolve a product program of customer insights needed to drive new product development and ongoing operations of multiple consumables categories and programs
Initiate and scale innovative research techniques, including use of multiple qualitative, quantitative and analytical research techniques, for product testing including Quantitative Descriptive Analysis (QDA), design of experiments, and product predictive modeling
Manage ad hoc projects, as well as define and deliver ongoing dashboards, reports, and metrics to provide actionable insights to inform marketing strategy and tactical decisions
Design questionnaires and discussion guides, analyze and interpret data, write reports, and communicate actionable recommendations across all levels of the organization
Drive programs and champion best practices across customer insights, product management, sourcing, marketing, brand management, legal and finance
Train and manage an internal or external sensory panel
Bachelor’s degree in Sensory Science, Food Science, Food Chemistry, Biology, Chemistry, Market Research, or related field
3+ years experience in sensory evaluation, marketing research, data analytics, consulting, or related field
3+ years leading various marketing programs including new product development, product performance assessment, sensory panel management, or product quality
Master’s degree in Sensory Science, Food Science, Food Chemistry, Biology, Chemistry, Market Research, or related field
6+ years experience in sensory evaluation or consumer insights at a consumer packaged goods company, market research agency, sensory lab, or flavor house
Experience with consumer research in food, baby, cleaning, beauty, personal care, or wellness categories
Academic and practical experience with a wide array of new product, sensory, brand, advertising and customer satisfaction research methodologies including do-it-yourself research tools such as Qualtrics, SurveyMonkey, RedJade, SIMS, Compusense, or XLSTAT-Sensory
Strong analytic and statistics skills

Customer Insights Manager Resume Examples & Samples

The required person is confident across a wide range of market research methodologies, with a robust experience in multi-market quantitative studies (ad hoc and trackers)
They must also be a highly organised professional who pays strong attention to detail in their daily tasks
Hands on mentality, able to work in a matrix, able to manage diversity
Effectively works with a vast array of information and copes with rapidly changing information
3-5 years of commercial experience as an insights expert, analyst or a quantitative researcher (either client-side or agency-side)
Passionate about understanding customers and their behaviour via data
Ability to establish and maintain effective working relationships with internal stakeholders, as well as interface and manage external partners and vendors
Strong Microsoft Excel and PowerPoint skills
Excellent communication (verbal and written) and interpersonal skills and an ability to effectively communicate with all levels of management
Cultural awareness and comfortable in engaging with different markets and cultures
Ability to take complex business problems and data and present information back to the wider business in a way that is clear and actionable
Strong organization skills, interest for a variety of sectors (B2B & B2C), wish to learn more

Customer Insights Manager Senior Resume Examples & Samples

Synthesize syndicated research findings on emerging customer behaviors (barriers and drivers to shop) to identify and provide relevant actionable recommendations for growth opportunities to drive traffic and build customer loyalty (at corporate and more granular levels)
Provide analysis on various competitors’ performance with DG’s customers to identify SWOTs and recommendations for strengthening DG Customer productivity at DG
Drive sales, market share, and customer loyalty through the effective communication of customer-focused insights and recommendations
Partner with merchants on customer research questions and identify merchandising opportunities for strengthening customer conversion and productivity across departments, categories, and classes and SKUs
Keep apprised of emerging brand insights, retail industry, market trends and consumer trends and uses to identify and leverage best practices, tools, suppliers, and methodologies to monitor, report and provide recommendations for improving DG customer loyalty and productivity
Passionate advocate for Dollar General’s Customer
Intellectually curious about consumer behavior
Analytical and logical thinker
Complex problem solver who can define, assess, solve, and communicate back to leadership in a clear and concise fashion
Comfortable with ambiguity and creating structure
Desire to impact and drive business outcomes
Strong written, verbal and presentation communicator
Minimum of 5-7 years of Shopper Insights, Market Research, or Consumer Behavior experience
Bachelor’s degree required/Master’s or MBA Preferred
High degree of functional proficiency with Excel, PowerPoint, and data analytics software
Nielsen Homescan and Infoscout background a plus

International Customer Insights Manager Resume Examples & Samples

Coaching (Junior) International Business Analysis Managers
Acting as a primary point of contact for the brand team and coordinate activities within Business Analysis (Corporate and OPUs)
Pro-actively providing actionable market, customer and competitive insights (short and long term) and recommendations to shape the brand strategy
Representing Business Analysis in cross-functional meetings
Excellent analytical and conceptual skills with a demonstrated ability to interpret data and information from various sources and translate them into actionable insights and business recommendations
IMS- (and/or other relevant pharmaceutical) Database handling and interpretation skills are mandatory
Demonstrated ability work with standard business software
A self-motivated team player with service and customer orientation
Command of the English language is required (written and spoken), additional languages would be an asset