Customer Insights Resume Samples

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V Terry

Vladimir

Terry

45118 Feil Fall

Dallas

+1 (555) 678 1195

45118 Feil Fall

Dallas

Phone

p +1 (555) 678 1195

Experience Experience

Chicago, IL

Gdm-sbs-digital & Customer Insights

Chicago, IL

Mills-Kozey

Chicago, IL

Gdm-sbs-digital & Customer Insights

Measure & Own the business impact of work, Set and manage partner expectations, Manage timeliness around project priorities
Seek synergies in activities across teams and implement value-added enhancements to the way work is executed
Measure and own the business impact of work, Set and manage partner expectations
Participate in Periodic Meetings with Manager and Business Partners to share overall status of work, progress, issues
Organizational Development: Dismantle organizational silos. Drive organizational development initiatives
Team work: Collaborate with colleagues to leverage best practices
Seek to learn from other areas within the site to improve analytic approaches for the team

Houston, TX

Senior Analyst, Customer Insights

Houston, TX

Price Group

Houston, TX

Senior Analyst, Customer Insights

Use Marketing tools (SAS Marketing Automation and Siebel Marketing) to select eligible participants to include in marketing mailing based on criteria provided
Work with team members to design and create a standardized reporting data model to more efficiently support reporting on marketing campaigns
Design, build and maintain an expanding set of predictive models supporting customer segmentation for various Rogers business units
Perpetual curiosity, and always asking “why”, looking beyond the obvious and then creatively offer innovative solutions to business problems and issues
Help define and evolve Analytics, Modeling strategy and roadmap leveraging industry trends, tools and best practices
Supports hiring and development and training of CWs and FTEs
Support campaign planning process by providing input on time allocation for campaign development, execution, and overall opportunities via thought leadership

present

San Francisco, CA

Director, Customer Insights

San Francisco, CA

Considine, Bauch and Blick

present

San Francisco, CA

Director, Customer Insights

present

Works closely with existing the Senior Manager of Customer Insights to help identify improvement opportunities
Establishes remote teams for the department including work from home and part time teams
Provide project leadership of the research, analysis/synthesis and insight development
Evaluate marketing performance and innovative marketing opportunities
Contributes to CI's culture and morale initiatives including challenging yet motivating incentives to drive excellent performance
Lead the project teams working with the Advanced Analytics team, to understand customer behaviour and to enhance our business
Analytically sound with experiencing creating a framework for assessing, measuring and tracking success

Education Education

Bachelor’s Degree in Business

University of California, Los Angeles

Bachelor’s Degree in Business

Skills Skills

10+ years of experience
5 years of marketing, strategy and/or analytics experience
Experience leading strategic, and/or analytic teams
2-3+ years of experience in the asset management space
Functional Knowledge: The ideal candidate will possess an understanding of the principals of primary market research (research frame development, as well as analytic techniques and their dependencies on survey design); database marketing (strategy development, targeting, optimization, and measurement); data analytics (use/application of statistical models; business intelligence reporting); product development research/analytics; and have a solid understanding of financial reporting/key metrics
Ability to think broadly, and work well in a complex, changing, matrix environment
Proven ability to manage others, drive change, and execute on strategic priorities
Demonstrated ability to work collaboratively with cross-functional groups and support senior management
Demonstrated ability to adapt to, initiate, and champion change

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Senior Manager of Customer Insights & Analytics Resume Examples & Samples

At the minimum must have a Bachelor's degree preferably within a quantitative discipline
Extensive hands-on experience working on analytical studies from: crafting the methodology, to data mining/predictive modeling, and ultimately to delivering final insightful reports/presentations
Have 5+ years of experience in advanced analytics: customized segmentations and building predictive models centered on marketing campaigns cross sell, and retention initiatives utilizing SAS, R, SPSS, and SQL
Must have a strong statistical background on the following: data mining, predictive modeling, clustering, logistic/regression modeling, forecasting, sampling, testing using any of the following: SAS, R, SPSS
Advanced knowledge of SQL to pull and manipulate large datasets
Partner with CRM & Loyalty agency to develop innovative new campaigns and provide analytical support for targeting and post-campaign analysis using SAS, R, SPSS, and SQL
Analyzing email marketing campaigns to optimize ROI utilizing SAS, R, SPSS, and SQL
Supervisory/Management experience mentoring and guiding a team to deliver upon advanced analytic initiatives utilizing SAS, R, SPSS, SQL
This is a hands-on management role, NO relocation, NO H1 visa transfer

SVP Customer Insights Resume Examples & Samples

10 years of experience related to oversight of strategic planning, management consulting, business intelligence or product management in financial services, with emphasis on business intelligence, customer relationship management (CRM), sales, marketing, and product development
Strategic/Enterprise thought leader
Proven ability to create the vision and lead an organization with proactive leadership
Ability to think broadly, and work well in a complex, changing, matrix environment
Must build strong relationships at all levels of the organization
Must be able to lead and influence senior leaders
Proven ability to lead a large team, drive change, and execute on strategic priorities
Leadership fortitude: speaks, and encourages other to speak, candidly with others in a respectfulmanner; takes necessary and appropriate action to resolve problems; provides current, direct, complete, and actionable feedback to others

CO OP Analyst Customer Insights & Analytics Resume Examples & Samples

Participate on analytical projects to come up with findings/recommendations for review by senior members of the CIA team
Provide support to customer rewards optimization campaign initiatives
Solid analytical skills
Strong programming skills i.e. C+, Unix, SAS and SQL are an asset
Strong desktop software skills, especially MS Excel, MS PowerPoint and MS Access
General knowledge of Canadian Banking products and services

Customer Insights Executive Resume Examples & Samples

Increase the volume and quality of data to fulfill specific event requirements
Provide input into marketing strategies for specific events and compile data for direct marketing campaigns
Segment data effectively in Salesforce and Eloqua to allow for tailored messaging
Maintain a comprehensive resource of external agencies and sources of primary and secondary market research data
Upload new data to Salesforce ensuring data is correctly formatted
Manage Salesforce integration to various external systems (Eloqua,CVent and Qualtrics) and with various lead capture forms on the website and other systems (Bluekai, Eventbrite)
Merge duplicate accounts and contacts on Salesforce
Help to manage the profiling of data on Salesforce to improve marketing capabilities
Help to automate reporting processes by creating reports and dashboards to provide metrics on general data quality and the effectiveness of marketing campaigns
Use analysis gathered from reports to help inform the marketing managers with future marketing decisions
Previous data management experience (Salesforce/Eloqua preferred)
Strong IT skills with an ability to learn new applications and skills quickly
Excellent communication skills, both internally and externally
Deliver within budget
An ability to increase the size and quality of marketing database and the volume and quality of leads
An interest in business affairs, politics and economics

CO OP Customer Insights & Analytics Resume Examples & Samples

Provide and maintain analytical and reporting support to the various business lines (e.g., day-to-day banking, personal lending, domestic finance, etc.) and customer segment groups
Participate in analytical projects to support the various initiatives and come up with findings/recommendations for review by senior members of the CIA team
Assist and participate in the development of complex data initiatives, including gathering of requirements, technical specifications and documentations
Bachelor’s or Master’s degree candidate in Computer Science, Applied Mathematics or Statistics from an accredited University
Working knowledge of Canadian Banking product and services
Strong programming skills. Knowledge of SAS, SQL and Unix language are preferred
Solid analytical skills. Must be comfortable working with large amounts of information and translating data into clear and concise findings
Strong desktop software skills, especially MS Excel, PowerPoint and Access
Ability to work with and maintain confidential information
Ability to work effectively within a cross-functional team environment

Mgr, Big Data Customer Insights Resume Examples & Samples

Combine quantitative data with practical insights
Monitor Key Performance Indicators on a regular basis
Work with internal business customers to define analysis and reporting requirements
Drives operational excellence through standardization of agreed upon best practices
Creates actionable insight and understanding, through the analysis of both quantitative and qualitative data, building recommendations that directly address business objectives
Measures effectiveness of improvements through deep analysis of data on performance metrics striving for cost effective high quality improvements

Customer Insights Resume Examples & Samples

Provide strategic thought-leadership to the TIAA Asset Management (TAM) leadership team and the TAM marketing team to develop a strategic testing agenda and drive business outcomes
Build the AM Insights Delivery team, including: determining the resource needs, skill sets/experience required for success, establishing team member roles/responsibilities, garnering support and gaining alignment of roles/responsibilities with key LOB stakeholders, leading the team, and securing incremental resources as needed
Leads efforts to define and develop customer/marketing analytics to shape TCAM strategy
Provides proactive leadership of customer modeling and segmentation, analysis, marketing capabilities and campaign execution needed to implement complex projects for TCAM / TCAM Marketing
Represent Customer Insights to key executives across Marketing and TCAM leadership to align on analytically driven strategy and ensure needs for understanding key audiences are met
Leverages knowledge of asset management marketplace to shape and deliver the appropriate research, analysis, and competitive intelligence/insights required to support business growth and goal attainment for TCAM and subsidiary businesses (Nuveen)
Maintain understanding of current and emerging trends in asset management marketplace, and leverage those trends to refine/optimize marketing strategy
Management: As a new role, this person will need to build, develop, and align the team with key LOB stakeholders. Until the team can be put in place, this individual will need to leverage matrixed resources to meet immediate needs. Once in place, this person will set the direction of the team, and manage resources to ensure successful delivery against objectives
5 years of marketing, strategy and/or analytics experience
Bachelor degree
Experience leading strategic, and/or analytic teams
2-3+ years of experience in the asset management space
Problem Solving: Success will require strong problem solving and business analytics skills. Key problem solving challenges requiring analytic skills include identifying and securing critical data necessary to deliver analytics; developing solutions for missing data elements; and determining trade-offs required to achieve desired outcomes
Functional Knowledge: The ideal candidate will possess an understanding of the principals of primary market research (research frame development, as well as analytic techniques and their dependencies on survey design); database marketing (strategy development, targeting, optimization, and measurement); data analytics (use/application of statistical models; business intelligence reporting); product development research/analytics; and have a solid understanding of financial reporting/key metrics
Business/Industry Expertise: The candidate must possess a strong understanding of the Asset Management space. They should have familiarity with key audiences (e.g., fund managers, independent brokerage firms, wirehouses, retirement plan administrators, independent advisors); industry resources; and emerging trends relative to Asset Management
Must communicate crisply, concisely in both written and verbal formats
Must be able to lead and influence senior leaders, including influencing senior leaders to test/take “risks”
Proven ability to manage others, drive change, and execute on strategic priorities
Excellent interpersonal, organizational, and leadership skills; must be comfortable and effective partnering with senior executive team
Demonstrated ability to work collaboratively with cross-functional groups and support senior management
Demonstrated ability to adapt to, initiate, and champion change
Interaction/Interpersonal Skills: Excellent interpersonal, organizational, and leadership skills; must be comfortable and effective partnering with senior executive team
MBA degree preferred

Customer Insights Senior Analyst Resume Examples & Samples

Act as research lead for key departments focused on providing strategic insight, forming a trusted relationship, and staying ahead of upcoming business decisions
Consult with internal clients and recommend research designs that address their strategic needs and align with business objectives
Create primary research instruments including survey questionnaires and focus group discussion guides and work with clients on the review and approval process
Analyze data, write research reports, and deliver oral presentations of research findings and actionable conclusions
Train and develop other team members to increase the overall impact of our team

Senior Analyst Customer Insights Resume Examples & Samples

Be a strong thought partner within customer insights team contributing relevant market research experience in survey set-up and analysis approach. Types of research projects might include customer profiling, brand tracking, loyalty and satisfaction, competitive tracking, conjoint, market assessments, recall and concept/creative testing
Draft basic questionnaires and moderator guides with little to no guidance
Program surveys using existing tools
Ensure surveys meet requirements for planned analysis such as multi-variate analysis
Extract and analyze data and generate reports/presentations that provide actionable insights and identify growth opportunities
Monthly and quarterly reporting including ongoing customer experience/satisfaction programs and brand/economic/media trackers
Support Manager’s partnership with Analytics team to incorporate database analytics into customer insights programs where applicable
Become an expert on all relevant customer data tools (i.e., web based and other reporting tools linked to customer database)

CO OP Customer Insights & Analytics Resume Examples & Samples

Provide and maintain analytical and reporting support to the various business lines and customer segments
Strong programming skills (knowledge of SAS and SQL language are preferred)
Must be comfortable working with large amounts of information and translating data into clear and concise findings

Director, Customer Insights Resume Examples & Samples

You will be an authoritative voice of market intelligence for a team launching an important line of business
Provide hands-on support and expert guidance for the initiative, providing/interpreting insights and data-based information to inform and support critical business decisions and marketing direction
Source the right data and research partners to give the business and advantage, working with both primary and secondary research, ensuring synergy between the two
Use data, analytics and market research know-how to create the insights that will drive success in the industry
Perform analysis related to: market opportunity assessments, competitive research, demand creation, customer acquisition and retention, go-to-market optimization and marketing performance/productivity
Provide project leadership of the research, analysis/synthesis and insight development
Present insights to leadership and executive teams

Senior Analyst, Customer Insights Resume Examples & Samples

TIAA-CREF’s Customer and Competitive Insights department within the Marketing organization has an opportunity to join the Data, Analytics, Execution and Reporting group
The Data, Analytics, Execution and Reporting group provides customer test and learn, modeling and segmentation, decision making and optimization, marketing capabilities, campaign execution, platform development, data and reporting needed to implement complex projects. Employing knowledge of the customer landscape to create targeted strategies, prioritize investments, and ensure the most efficient and optimal client-centric experiences
The position of Manager, Customer Insight Analytics will require excellence of both technical and communication dimensions. The individual will be responsible for understanding complex businesses and driving improvements in the efficiency of marketing, sales, servicing & loyalty investments. The work will revolve around understanding large and complex data, data manipulation, model building, model validation and implementation, and performing detailed analysis of customer behaviour that drives business outcome. Examples of potential projects include customer propensity modelling, customer lifetime value, marketing attribution, market share and business case evaluation, enablement and opportunity assessment. The person in this position will partner internally with Customer Insights’ colleagues and across marketing and business areas to align plans and deliver against business objectives
Descriptive and diagnostic analytics: Manipulate and transform data using existing and emerging tools (e.g. SAS, Datameer), leverage diagnostic techniques and tools to quickly develop standard reports and analysis, and investigate opportunities to improve the current process of tracking and reporting program and sales performance. Collaborate with Customer Insights, marketing, technology and business area colleagues to resolves existing gaps and enhance outputs. Evaluate overall program performance against business objectives and ROI goals
Predictive analytics and modeling: Define plans and manage delivery against business goals to develop & implement high quality, quantitative models which predict likely customer behaviors (e.g. probability of response, risk of attrition, customer lifetime value). Utilization of various analytical techniques to develop and build quantitative models. Develop next-generation analytic approaches to leverage new data and modeling approaches (e.g., big data and big analytics) when appropriate. Evaluate other predictive methods such as triggers and other event based activities. Thoroughly document the thinking and the details of quantitative models. Collaborate with Customer Insights, marketing, technology and business area colleagues
Prescriptive analytics: Identify, analyze, compute and evaluate various potential business decisions given objectives and constraints, demonstrate implications of different decisions, and provide recommendations in finalizing plans based on insights generated. Ensure implementation of the business strategy into execution. Collaborate with Customer Insights, marketing, technology and business area colleagues
Ad hoc analysis: Working closely with Customer Insights liaisons, marketing, and business partners to investigate and identify opportunities for growing the business. Requires an ability to understand the business strategy and objectives, perform quantitative analysis, and create business insights
A Phd. or Master's degree in Economics, Agricultural Economics, Statistics, or similar quantitative discipline, or relevant experience
Excellent quantitative analytical skills
Working knowledge of SAS is preferred
Working knowledge of Datameer or Tableau would be an advantage
Knowledge of financial services industry would be an advantage
Prior work experience in related professional area would be an advantage

Senior Analyst, Customer Insights Resume Examples & Samples

Review business requirements and translate to technical requirements
Build and execute complex and/or large scale programs
Use Marketing tools (SAS Marketing Automation and Siebel Marketing) to select eligible participants to include in marketing mailing based on criteria provided
Lead or manage analysts on the team – includes training, support, audits, etc
Provides input for Design of Experiment creation
Participates in data validation and UAT for introduction of new data into marketing platform tools when needed
Participates in UAT/post production validation for changes or regression testing on marketing platforms as needed
Supports hiring and development and training of CWs and FTEs
Manage multiple campaigns –thru E2E lifecycle - campaign execution processes, data and tools including design of experiment construction, measurement and tracking
Owning processes and documentation
Provide thought leadership on processes, enhancements and overall operational effectiveness
5-7 years in campaign execution using CRM tools
3+ years using SAS CI Studio and Siebel Marketing
4+ years using SAS or other database tool for data manipulation/access
Deep understanding of relational database structures
Deep understanding of database marketing processes (project lifecycles)
Ability to take business requirements and convert to technical specifications
Proficient in MS Office products
Works well in cross functional team setting
Excellent time management, organization, and communication skills
Ability to manage change and identify opportunities for improvements
Leadership experience in managing or supervising staff
Ability to manage multiple projects and tight deadlines
Base SAS and/or SAS EG is preferred
Experience in Financial Services, preferably in Retirement Savings and Defined Contribution products
Experience in creating and developing documentation (SOPs, process mapping, requirements, etc.)

Senior Analyst, Customer Insights Resume Examples & Samples

Responsible for architecting, developing, and managing advanced reporting, analytics, dashboards and other BI solutions for brand campaigns. These solutions will be utilized at all levels within the organization
Thought leadership on the design, build and delivery of dashboard reporting solutions
Work with team members to design and create a standardized reporting data model to more efficiently support reporting on marketing campaigns
7+ years developing enterprise BI applications and dashboards. Experience or knowledge with Tableau Desktop as well as Tableau Server is preferred or other BI tool required
Strong business acumen and ability to understand business problems and design appropriate BI solutions
Experience with user interface/graphic design, building compelling visualizations and telling a story with data
Proficiency with SAS EG a strong plus, intermediate to expert SQL skills and experience with large data warehousing environments (Teradata, Oracle, etc.)
Experience with the UNIX programming environment

Customer Insights Team Lead Resume Examples & Samples

Oversees 10-15 Junior Customer Communications Associates
Responsible for the successful on-boarding of the newest members joining the Customer Insights department
Trains Junior Customer Communications Associates on the foundation of core customer communication via email and mastering FAQs and low priority email tickets
Evaluates potential to become full-time Customer Communications Associate and ongoing opportunities for career development
Assimilates training classes to the customer insights team culture
Continues to contribute in the channels while balancing management
Duties
Acts as a first point as reference for escalated customer issues and provides coaching in the moment

Customer Insights Specialist Resume Examples & Samples

Bachelor's Degree or above
More than 2 years working experience in area of consumer banking, customer service or marketing
Able to work with different cross function units

Director, Customer Insights Resume Examples & Samples

Works closely with existing the Senior Manager of Customer Insights to help identify improvement opportunities
Works cross functionally with departments including Operations, Product, Marketing, Fashion, HR, etc
Manages multiple direct reports who are on the CI management team including evening team, part time team, work from home team and outsourced team managers (each of these managers have between 10-15 direct reports)
Maintains a comprehensive KPI reporting strategy that enables direct reports to analyze and evaluate their team's performance and drive maximum results
Establishes remote teams for the department including work from home and part time teams
Spearheads outsourcing as an initiative for the CI team including the execution of training and on-boarding (some travel involved)
Contributes to CI's culture and morale initiatives including challenging yet motivating incentives to drive excellent performance
Plays an active role in recruitment, on-boarding and training for the Customer Insights team
BA/BS plus at least 5-7 years of relevant experience
Experience in a call center/start up environment is a plus
Must be flexible in order to respond quickly and positively to shifting demands and opportunities; ability to work under tight deadlines and plan, organize and carry out multiple, detailed tasks
Analytically sound with experiencing creating a framework for assessing, measuring and tracking success
Proficiency in MS Office, Excel

Customer Insights Senior Analyst Resume Examples & Samples

Own the customer insights process from beginning to end, from survey design & implementation, to analysis and reporting, including text analytics, to lead the strategy and approach to develop survey design, analysis, reporting, presentations to senior management, provide actionable recommendations for improvements based on VOC. Manage all aspects analysis including statistical modeling, trend analysis, opportunity assessments, etc
Synthesize primary research insights with secondary sources and behavioral data to develop effective intelligence and actionable recommendations
Explore and recommend what other data should be tracked in order to establish actionable customer experience metrics that represent what matters most to our customers
Ensure that customer insights are disseminated, deeply understood, and used as the basis for development and enhancements of innovative products and services. Measure improvements resulting from those enhancements
Supervise the activities of Autodesk third party data enhancement, survey and text analytics vendors (if appropriate); partner with data provision and technology teams to determine primary and secondary data sources to enhance analysis, takeaways and targeting
Establish cross-functional relationships at the senior management and individual contributor levels
Identify and implement new tools, methodologies and best practices within the arena of customer insights to exploit opportunities to enhance existing knowledge and techniques
Conduct ad-hoc customer analysis and collaborate/support other Customer Insights Analysts on various aspects of Customer Insights projects
Requires a bachelor’s degree, preferably in Marketing, Business, Finance, Statistics, Economics or related discipline. Master’s degree in the same disciplines a plus
Requires 8+ years progressively responsible experience, including customer research methods e.g. customer satisfaction/ loyalty, customer experience and/or customer insights /analytics, market research, and text analytics
Must possess well-developed ability to assess trends and insight using multiple data sets and large amounts of data
Strong ability to synthesize various data into a cohesive, actionable story for clients
Experience managing and performing in-depth analytics including combining survey research with transactional data to perform trend / correlation analysis are required, including using advanced Excel and other statistical and analytics solutions
Ability to combine deep methodology expertise with practical experience to quickly assess and develop research recommendations to solve current business questions/challenges
Able to work on multiple projects simultaneously with minimal supervision
Excellent verbal presentation and written communication skills are required, including the ability to deliver presentations to senior management using high fidelity, concise and compelling presentations, data visualizations or info graphics that inspire confidence
Able to be flexible as needs change, moving seamlessly between strategic and the tactical, with a focus on customer feedback and insights
Strong interpersonal skills and team player

Director of Customer Insights Resume Examples & Samples

Build out a best-in-class Insights function. Set the insights agenda and help develop the Insights team and capabilities to support the full needs of the business as we scale
Help the team to deepen our understanding of the Harry’s customer (attitudes, behaviors, values) to continue to improve the customer experience by segment and across the customer journey
Define permissions to play for the brand that help inform ever stronger brand campaigns
Work in partnership with R&D to build a long term product / portfolio strategy that works for our customers and our business
Define the strategic approach for pricing and merchandising
Lead the development of the current and future insights roadmap
Manage and help develop the existing Consumer Insights Team

Gdm-sbs-digital & Customer Insights Resume Examples & Samples

Analytic project execution - consistently deliver on multiple and complex projects aligned to business priorities independently
Develop/own comprehensive end to end solutions to address business problems
Drive innovative analytical approaches across the broader team and conceptualize and execute solutions to ambiguous problems
Business knowledge - develop an understanding of the business
Understand and enhance business practices and processes
Teamwork - effectively contribute and add value to cross functional initiatives
Train and coach others in the organization
Seek to learn from other areas within the site to improve analytic approaches for the team
Communication - communicate and present effectively to partners and senior leadership
Organizational development - Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc
4-8 years experience in Site Catalyst tagging
Extensive experience on Adobe Site Catalyst, Discover
Strong presentation and communication skills
Strong project/process management skills
Strong logical thinking ability and analytical aptitude

Customer Insights Leader Resume Examples & Samples

Knowledge of company’s business procedures and objectives
Strong knowledge of data sets, data requirements, data integrity rules, and data reporting
Invaluable skills in publishing regular updates on data requirements and trends
Solid SQL knowledge and skills. Expertise with data mining tools and database software packages
Expert on Microsoft Excel and strong knowledge of market, customer, and competitor trends
Outstanding organizational and interpersonal skills
Outstanding presentation skills
Ability to apply knowledge and best practices to contribute to development of company objectives and principles and to achieve goals in creative and effective ways
Advanced C-Level communication
Bachelor’s degree in business, marketing, technology, or related field required
Typically requires at least 10 years of related experience
At the manager’s discretion, a 2-year degree and 5+ years of experience may substitute for required degree

Senior Analyst, Customer Insights Resume Examples & Samples

Aid in the development, deployment and ongoing management of Net Promoter System Technology
Serve as primary data partner across variuos Comcast functions to ensure sample management, execution and delivery for survey's remain intact. Build out robust analysis to ensure all aspects of the engine are running from a qualitative and quantitative standpoint
Partners with frontline teams to provide tool support as well as assist in launching customer and employee surveys at frontline locations
Plans and executes multiple projects involving all aspects of business

Senior.analyst, Customer Insights Resume Examples & Samples

Aid in the development, deployment, and ongoing management of Net Promoter System Technology
Serve as primary data partner across various Comcast functions to ensure sample management, execution and delivery for surveys remains intact. Build out robust analysis to ensure all aspects of the enginer are running from a qualitative and quantitative standpoint
Develop and maintain close partnerships with various Comcast cross-functional contacts in order to provide actionable insights and recommendations to senior leadership
Provides weekly, monthly, and annual reports. Provides special reports

Analyst, Customer Insights Resume Examples & Samples

Demonstrates initiative and curiosity to explore, understand, and leverage large, complex datasets
Demonstrated technical proficiency in complex data and statistical analyses, using tools including Excel, SQL, VBA, and preferably SAS and/or R
Familiarity with some online Analytics is also preferred (but not essential)
Previous Business Analysis or Financial Industry experience, or degree in economics, statistics, engineering or similar, is preferred
Strong analytical, abstract thinking and problem solving skills
Strong communication and influencing skills; effective data visualisation or presentation skills
Exercises sound judgement
Manages competing priorities

Senior Analyst Customer Insights Resume Examples & Samples

Design, build and deliver data appropriate for consumption in the Hadoop platform, through reporting tools (Tableau)
Design appropriate data controls for SAS and Hadoop data platforms
Train and coach team members, key stakeholders and data consumers, to help transition to Hadoop
Develop standards for data delivery and development using Hadoop
Define and publish data definitions, maintain data lineage documentation, and support the overall data governance operating model
5+ years of experience working in SAS and other large data warehousing environments (Oracle, Teradata) for analytic applications
Advanced knowledge of data extraction and manipulation using SQL
Experience with SQL, BASE SAS or similar data processing language a strong plus. The ability to be “hands-on” with the data and ability to conduct research into data issues is required
Ability to initiate and drive projects to completion, bring continuous improvement ideas for current projects
Identify, adopt and promote best practices from the industry, past experience and cross-functional teams across TIAA
Excellent analytical and problem-solving skills
Good understanding of the Financial Services industry would be a plus
©2016 Teachers Insurance and Annuity Association of America (TIAA), 730 Third Avenue, New York, NY 10017 C23921

Senior Competitor & Customer Insights Mgr Resume Examples & Samples

Bachelor’s Degree in STEM discipline (Science, Technology, Engineering, or Math) or Marketing
Minimum of 5 years sales or marketing experience within energy industry
Strong organizational, quantitative & analytical rigor
Ability to understand what matters, and impact to business
Effective communicator in both verbal & written presentations
Clear-thinker, good listener, externally focused, problem-solver
Interpersonal skills with ability to embrace & drive change in a matrixed environment
Demonstrated achievement & leadership in commercial and/or marketing roles
Experience in energy industry or consulting highly desirable
MBA or Masters Degree

Customer Insights & Digital Analytics Resume Examples & Samples

Gauge productivity and efficiency gains on developed applications and product feature (where to invest further, or reduce investment)
Leverage insights to improve user experience and adoption
Provide Change Management teams with insight on where to focus their efforts to improve efficiencies
Access, report, analyze and interpret raw data culled from various data sources available
Conduct analysis and delivery of KPIs for applications
Analyze customer usage data and derive insights for product and customer success
Transform data points and audience measurement into compelling insights
Clearly display research and insights through written and designed deliverables that effectively communicate the message
Independently manage project deadlines to ensure the timely delivery of requested insights
Contribute ideas and assist in cultivating concepts during team brainstorm gatherings, working on special projects and partnering with peers and other data departments
Bachelor’s degree in Business Statistics, Information Systems, Computer Science, Statistics, Data Curation or related field
Or 3 plus years of business analytics experience, research and insights
Experience Analytics tools: Excel, SPSS (any of Statistics, Modeler, Text Analysis), SAS or equivalent data mining tools, Tableau 8.0+, Adobe Digital Analytics (Site Catalyst/Omniture), or other digital analytics tool
Possess excellent verbal and written communication skills
Ability to juggle multiple projects and prioritize accordingly in a deadline driven environment
Motivated self-starter who has a strong desire and curiosity to learn about media, marketing, brands and advertising
Resourceful problem-solver with a willingness and determination to find the best story
Ambition to deliver exceptional and impactful insights that drive positive results
Extremely attentive to detail
Organized and diligent with strong time management skills
Proficient in Microsoft Office, specifically PowerPoint and Excel

Business to Business Voice of the Customer Insights Lead Manager Resume Examples & Samples

Act as a subject matter expert for a line of business and/or channel managing loyalty/customer satisfaction tracking studies
Increase the effectiveness of our Customer feedback measurement programs by growing our information sources and providing timely, insightful analysis and actionable recommendations to profile and define market opportunities
Lead quantitative and qualitative Business customer survey programs across multiple business lines, analysis of secondary data, building out new measurement programs and refreshing existing programs as needed to provide a more holistic assessment of the bank
Direct market research vendors focused on creating insight through a variety of analysis efforts, including, but not limited to, text analytics, speech analytics, syndicated research, transaction and end to end experience research
Liaise with our business partners across the business to provide them with the necessary data and insight to consistently measure our products, processes and experiences
Create compelling business cases and recommendations that drive action and support business decisions through the effective use of data, customer insight and analysis
Use insights from the various customer experience measurement initiatives to inform our efforts to align and prioritize opportunities with our brand promise and purpose
Apply broad knowledge of banking, service and customer experience to identify trends, competitive advantages, pain points and risks—not just historically, but proactively where possible
Create and monitor metrics/dashboards/reports to identify trends and track the impact of key initiatives
Participate in cross-channel projects and teams to ensure we are supporting these efforts and up to speed with potential upstream/downstream activities
Stay abreast of leading edge customer experience measurement techniques and capabilities
Manage vendor relationships in accordance with company policies and procedures
Manage a budget of $3 Million
Minimum of 5 years in Customer experience research management, vendor oversight required
Management of market research surveying with consumers required, experience with different methodologies preferred
Financial services experience preferred but not required
Strong analytical and problem solving skills, loyalty metric and case study work preferred
Experience in leading complex, cross-functional projects and teams
Excellent communication and presentation skills, executive storytelling experience preferred

Senior Manager, Global Customer Insights Resume Examples & Samples

This is a senior-level, global market research position within Mylan, with high visibility within the organization
Works on complex problems in which analysis of situations or data requires an in-depth evaluation of various factors. Exercises judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining actionable results. Ensures budgets, schedules and performance requirements are met. Requires the ability to change the thinking of, or gain acceptance from, others in dynamic situations. Manage progress of multiple projects at any one time. Coordinate, cooperate, and influence cross-functional colleagues at all levels. Compile data and process analyses with multiple functional approvals
Measures brand/ad awareness and usage patterns for Mylan and competitive brands
Quantifies and explores patient and health care practitioner (HCP) issues when indicated, to gain a deeper understanding of customer needs, attitudes, behaviors and motivations that drive marketplace demand
Measures effectiveness of various marketing activities
Designs and maintains the pipeline product and strategic product forecasting (short-term and long range)
Responsible for product performance monitoring and reporting, which may include providing regular product and market updates (Rx trending, market share/growth, and specialty and indication segmented analysis) through IMS and other available data
Develops and provides analysis to support strategic product planning, which includes Situation Analyses for each brand, market research necessary for developing and testing each product’s position, promotional concepts and messaging, on-going market analysis
Minimum of Bachelor’s degree required and minimum of 6 years of experience, a Master’s degree is preferred (MBA or other). Pharmaceutical industry experience or exposure to the healthcare sector preferred. However, a combination of experience and/or education will be taken into consideration for the role. A minimum of 5 years market research, competitive intelligence, and forecasting experience
In-depth knowledge of pharmaceutical industry dynamics a plus; how the market operates; how physicians, patients, and other decision-makers decide which product to choose. In-depth knowledge and experience with primary and secondary market research and analytics best practices
Excellent quantitative and qualitative analytical skills. Must be a strategic and creative thinker with exceptional communication and interpersonal skills. Mylan’s culture is dynamic; flexibility, agility, and a “can do” attitude are critical success factors. Familiarity with Microsoft Office, specifically Microsoft Excel and Microsoft PowerPoint
Position reports to the VP of Market Research & Market Analytics. Periodic travel required
Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence. Ability to work with managers or directors and communicate ambiguous concepts. Ability to present to both large and senior groups across the organization
Proficiency in speaking, comprehending, reading and writing English are required

Senior Manager Global Customer Insights Resume Examples & Samples

Utilizing systematic processes to gather and distill compelling, actionable competitive insights that are relevant to the business needs of specialty pharma areas such as CNS / Oncology therapeutic areas
Building and maintaining select competitor product profiles (to support market assessment of competitive Takeda projects)
Providing context and objective analysis of competitive (commercial, clinical, and scientific) information to enable actions and business decision-making (for both internal Takeda projects as well as assessment of potential licensing or acquisition activities)
Providing conference coverage and analytic support of emerging clinical and market data
Proactively identifying areas for further competitive or market investigation and assist commercial team members in the creation of related market research studies
Commercial and scientific aptitude for the understanding of the priority and relevance of various intelligence questions to our business
History of independence in researching, formulating, and delivering CI assessments (including basic information as well as strategic insights based on that information)
Evidence of achievement while working on cross-functional teams in a biopharmaceutical setting
Proven ability to present at and facilitate small-group and large-group meetings (with peers as well as superiors) to achieve pre-defined objectives
A Bachelor’s degree from an accredited institution is required, preferably in a science discipline. Advanced degree (MBA/ PhD) preferred
Competitive Intelligence certifications preferred
Ability to structure and present qualitative data in a compelling and convincing fashion
Ability to structure and present qualitative data in a compelling and convincing fashion; strong writing, presentation, and project management skills
Analytical and strategic thinking – able to see the big picture from scattered pieces of information; Ability to collect and synthesize complex information, making it relevant, understandable and actionable for key stakeholders
Excellent written and verbal communication and interpersonal skills required

Customer Insights Specialist Resume Examples & Samples

Bachelors degree, Master’s Preferred
Marketing, Mathematics, Statistics, Economics or Social Sciences
Customer Analytics and Digital Marketing Analytics
CRM, data warehouse, and business intelligence
Customer life time value and loyalty programs

Customer Insights & Analytics Manager Resume Examples & Samples

Identifies customer level growth and profit opportunities through data analysis
Provides un-biased holistic category opportunities from multiple sources of data (Syndicated/Scanned/ Consumer )
Drives category and brand performance with our customers
Leverages external vendors (Nielsen) for completion of analytic research
Drives usage and improvement of Data Reporting Tools
Works on complex opportunities and issues to develop win/win scenarios for ConAgra and the retailer
Build standard POG as well as multiple cut-backs in space management software tracking share of linear and assortment by segmentations
Provide leadership on the analytical approach within CIA and the broader organization
A University Degree. An MBA is an asset
4-6 years of experience in the CPG industry, with shelf management and analytics focus
Strong familiarity with the Canadian market place and the dynamic that exists between brands, retailers and consumers
Strong analytical skills and a high level of competency with market models, consumer research, and customer databases
Communication skills - the incumbent will require strong written & verbal communication skills, along with a persuasive, tactful presenting style that teaches, aligns and facilitates discussion
Nielsen, Retailer Portal system experience and strong excel capability
Planogramming software experience
Ability to handle multiple tasks and priorities while consistently meeting deadlines
Ability to be self motivated and work independently

Head-customer Insights Resume Examples & Samples

Defining the roadmap for understanding the shopping habits of the Indian consumer and consumer segmentation by business potential
Identifying consumer segments that offer disruptive customer growth opportunities for input into annual business plans
Partnering with internet consumer bodies ( IAMAI,etc) and marketing partners (Google, Facebook) on combined consumer studies/surveys to enhance internet consumer understanding
Developing India specific customer segmentation models to improve the efficiency of marketing and retail system inputs
Establishing mechanisms for cross functional teams to consume customer insights to improve engagement along the customer lifecycle
Business degree from premier Business Institute
12+ years of experience in B2C business across marketing, consumer research,consumer loyalty functions
Strong analytic approach and bias for data based judgement
Experience on leading/working with internal/external consumer research /experience teams
Proven track record in leveraging customer insights for influencing business teams
Marketing leadership role at Telco, Financial services or FMCG
Exposure to digital marketing and customer retention programs
E commerce experience is preferred

Lead Market & Customer Insights, Specialty Resume Examples & Samples

Leads others in the performance of market research including study design, vendor selection, fieldwork logistics planning and management, analysis of findings, creation and presentation of final reports
Determines the best research methodology based on the objectives of the studies. Prioritizes the work of the direct reports to ensure that all required work is completed in a timely manner to support the portfolio of brands
Develops, executes and implements research processes across multiple therapeutic areas to ensure a logically consistent analysis and interpretation of market research results that facilitate insights into commercial strategy and decision making
Establishes and manages annual market research budget
Manages and imparts operational excellence in project management and qualitative and quantitative techniques and new market research approaches to answer business objectives
Establish and maintains departmental policies and procedures by working with representatives from other departments (i.e. legal, finance, pharmacovigilance, etc). Oversees market research regulatory and compliance guidelines and responsible for the development of processes to achieve greater efficiencies
Develops, standardizes and implements best practices and innovations to improve research processes and vendor management
Manages outsourcing initiatives to ensure highest quality of service and identifies opportunities to enhance vendor deliverables. Facilitates resolution of vendor issue across portfolio
Functions as a business partner to the marketing teams as well as various commercial analytics functional areas to address key business issues. Create strategic partnership with internal customers and extended team members. Responsible for ensuring the strategic application of all business insight functions to support commercialization of all products
Proactively identify opportunities & threats. Assists in the development of brand strategies and tactics
Provide regular updates on marketplace performance and evolving trends affecting market potential
Develops and maintains deep expertise in past, current and anticipated therapeutic area issues, industry trends, competitor products, and future pipeline products. Able to use market knowledge to guide brand team strategy
BA or BS in business, marketing, and social sciences
4+ years primary market research related experience
2+ years pharmaceutical industry research experience
Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word
Experience leading teams
Desired
Advanced degree in business, marketing, and social sciences
Experience in on client or supplier side of industry
Experience in consulting in pharmaceutical or health care industry
Complete understanding of qualitative and quantitative research methodologies, application and working knowledge of marketing analytics, sales analytics, decision science and quantitative market research
Ability to thrive under tight deadline and work confidently amidst ambiguity and uncertainty
Demonstrated proficiency in leading and influencing cross-functional teams. Able to gain buy-in and promote shared ownership of projects
Must possess excellent analytic problem and proactive problem solving skills. Analyzes situations to think of new solutions and able to make recommendations
Excellent communication ideas including written and in-person presentation skills in a persuasive and appropriate manner. Ability to frequently communicate changes and intententions with high level of transparency to all stakeholders
Able to set priorities, develop and manage multiple projects and timelines simultaneously
Extensive knowledge of market research industry principals and practices. Ability to draw insights from data and research findings
Ability to actively and objectively listen to clients to assure research design addresses business needs
Demonstrated project planning and project management skills
Ability to build strong positive relationships with internal and external stakeholders. Ability to manage vendor relationships and maintain an accurate budget for brands
Ability to manage internal and external resources (people, information, technologies, time, and capital); allocates resources appropriately, given organization, group and individual goals and objectives to align with business goals
Ablity to quickly learn about therapeutic area and products
Confidence to try new solutions and willingness to take calculated risks associated with innovation and change in research processes

VP, Customer Insights Leader Resume Examples & Samples

Segmentation and marketing analytics to identify growth strategies and corresponding programs for business units, verticals and sales channels across the enterprise
High impact customer analysis and insights to enhance customer centricity and customer prioritization
Innovative new approaches to synthesizing analyzing data including customers using external market intelligence, primary research, competitive positioning, customer data and internal customer data.sales/billing information

Director, Customer Insights Resume Examples & Samples

Partner with the Senior Director on delivery of rNPS and tNPS drivers
Lead analytics strategy and approach on specific questions impacting Customer Experience
Work with specific channels, Divisions, Regions and/or journey teams to prioritize roadmaps for customer impact
Progress towards journey targets
Inform pilot test design and collaborate with field and CX teams on execution
Partner with the Senior Director, analytics resources and Finance to track impact of Customer Experience efforts on Customers, Operating Expenses, and ROI of CX investments

Customer Insights & Experience Resume Examples & Samples

Builds and owns the customer-focused research design and roadmap for all Enterprise Customer Experience activity
Financial Services / Insurance experience preferred, but not required
3 to 5 years’ B2C and/or B2B2C experience developing solutions that delight customers
Up-to-date understanding of market trends, customer insights and keen interest in following emerging technologies
Ability to use empathy and emotional understanding to deeply uncover customer needs and motivations
Emphasis on user-driven solution design and data-driven product refinement
Strong understanding of user experience
Digital agency, consulting or entrepreneurial experience
5+ years of digital marketing industry experience
3+ years of product management, market and customer research or equivalent experience supporting Customer Experience
A creative problem-solver who can roll-up their sleeves to get the job done
Demonstrated ability to thrive in collaborative environment focused on team results ahead of personal achievements and ego
Experience with waterfall and agile methodologies and an understanding of product management's role in various development methodologies
Proven track record of leading and delivering successful digital initiatives for Customer Experience that address the needs of customers and clients
Strong leadership, communication, business acumen and presentation skills
Strong analytical problem solving, visualization, and decision making skills combined with a passion and empathy for customers
Ability to quickly understand, simplify, internalize and communicate complex concepts with a high sense of intellectual curiosity
Ability to thrive under pressure
Demonstrated thoroughness, follow-up and attention to detail
Working knowledge of Microsoft Office Suite with emphasis on Word, Excel and PowerPoint
Demonstrated knowledge of online marketing tools, social media platforms, web analytics and website design/construction
Builds and owns the customer-focused strategy and product/capabilities roadmap for all Enterprise Customer Experience activity
Financial Services/Insurance experience preferred, but not required
Three to five years B2C and/or B2B2C experience developing solutions that delight customers in a fast paced agile environment
Demonstrated up-to-date understanding of market trends and keen interest in following emerging technologies
Proven emphasis on user-driven solution design and data-driven product refinement
Demonstrated strong understanding of user experience, technical and business issues
Proven digital agency, consulting or entrepreneurial experience
Five plus years of digital marketing industry experience
Three plus years of product management, business analysis or equivalent experience supporting Customer Experience
Demonstrated a strategic thinker who can roll-up their sleeves to get the job done
Proven experience with waterfall and agile methodologies and an understanding of product management's role in various development methodologies
Demonstrated strong leadership, communication, business acumen and presentation skills
Proven strong analytical problem solving visualization, and decision making skills combined with a passion and empathy for customers
Demonstrated ability to quickly understand, simplify, internalize and communicate complex concepts with a high sense of intellectual curiosity
Proven ability to thrive under pressure

Senior Director, Customer Insights Resume Examples & Samples

Form and evangelize the clear, comprehensive view of NPS drivers and priorities to drive improvement
Partner with dedicated analytical resources to frame analyses on key strategic questions impacting Customer Experience strategy and investments
Partner with journey and analytics teams to conduct relevant journey analyses and size impact of initiatives
Cost/benefit analysis to support prioritization of initiatives
Additional analytics to help drive journey related initiatives forward
Synthesize output from various analytics and many data sources to drive the CX strategy. Publish a monthly readout on key customer insights to highest levels of leadership
Prioritize the pipeline of all analytical requests across the Customer Experience team, with input from key stakeholders
Lead and evangelize a methodology that crosses customer and internal operating data to identify root cause of customer pain points, and develop solutions to resolve
Inform pilot test design and collaborate with field and CX team on execution
Partner with analytical resources to evolve dashboards and measurement of Customer Experience performance
Track impact of Customer Experience efforts on Customers, Operating Expenses and ROI of CX investments

Customer Insights & Analytics Manager Resume Examples & Samples

Lead internal team and external vendors in segmentation, targeting, A/B testing, multivariate testing, campaign management, reporting, predictive modeling and customer lifetime value
Consolidate and analyze data from disparate sources to identify marketing opportunities that emerge, and develop strategic plans that drive results
Provide internal business partners with actionable customer insights, dashboards and ad hoc customer analyses that enhance and guide effective decision making
End-to-end involvement in our testing strategy. Partner in the design of our tests, define measurements of success, set up test and control groups, report out on testing results to external teams, and collaborate on how we can iterate and improve
Partner with Customer Database and Marketing Automation Manager and internal IT group in the development of approaches, templates and tools that ensure maximum efficiency in report creation, and campaign management processes
5-7 years of experience in a customer/marketing analytics function, preferably in e-commerce or retail
BS/BA degree in a quantitative field (statistics, applied mathematics, econometrics, etc.). Graduate degree is highly preferred
Advanced SQL is a must; as well as experience using BI systems such as BlueAnalyzer, IBM Cognos, Microstrategy or Tableau (or similar data visualization/dashboarding tools)
Ability to conceptualize business issues, formulates hypotheses, gather results, analyze data, and make appropriate recommendations for change
Familiarity with advanced analytical techniques such as clustering, decision trees, logistic regression, and recommendation systems is highly desirable
Proficient in developing high quality, reusable, and scalable analytics supporting a wide variety of customer and business outcomes
Excellent written and verbal communication skills; ability to synthesize large sets of data to draw out actionable insights
Must be detail-oriented, highly accurate and possess excellent problem-solving skills
Must be able to multi-task and stay organized in a fast-paced environment
Manage and execute projects independently; guide and mentor junior team members as needed
Innovative thinker with intellectual curiosity, with an eye to developing new solutions and tools
Strong excel and PowerPoint skills

Customer Insights Specialist Resume Examples & Samples

Proactively identify, understand and communicate customer needs and insights in order to achieve revenue growth objectives; Seek out additional sources to supplement understanding of growers’ and partners’ needs
Identify and quantify customer segments for targeting based on multiple factors and information; Provide analyses on segment behavior and translate into customer insights for use in shaping Marketing strategies and tactics
Identify opportunities and initiate and lead engagements related to customer segmentation, analytics and metrics with assigned Key Accounts in coordination with Key Account Managers
Initiate and execute high priority ad hoc analyses in anticipation of decisions by marketing and sales leadership
Initiate, champion and support development of new products, services, programs, communications and experiences with customer insights
Identifying, initiating and developing new customer tactics from concept through to implementation
Act as an expert in grower and retailer needs, segmentation, customer metrics, and multi-channel marketing as well the related methodologies and techniques; e.g., Outcome Driven Innovation, ACURA, etc
Act as a resource within Customer Strategy and Marketing teams; build a common language and tool box of resources so that standardized approaches are utilized by all. Lead training and education presentations and workshops related to customer needs, segmentation and analytics internally and externally
B.A./B.S. in Business or Ag related discipline and seven (7) plus years of related business experience
M.B.A. and five (5) plus years of related business experience
Ability to translate analytical findings into valuable customer and market insights and recommended strategies and tactics
Learning orientation, responsive to feedback
Strong analytical and financial skills with demonstrated ability to develop and interpret complex customer, market and business information into workable models and conclusions that can address strategic business issues
Ability to consult on and lead others to best practices in Marketing and Strategic Planning
Strongly demonstrated leadership skills with the ability to lead cross-functional project teams

Senior Director Customer Insights & Digital Services Resume Examples & Samples

Manage the Insights/Analytics, Database Ops, and Digital Services teams to ensure best-in-class strategic planning, analysis, and insights generation
Create and maintain a center of excellence, providing marketing performance tracking and key customer insights which will drive the ongoing strategic development of retail store marketing and customer-focused programs
Establish and maintain an ongoing communication plan with the objective of delivering the key and necessary insights to the right business stakeholders, at the right time, and in a consumable and actionable format, to enable meaningful and timely decisions which will propel the business forward
Create and/or direct visual representations of complex data to communicate findings, including standardized dashboards
Inspire analytics team to find innovative ways to interpret data, draft insightful reports/presentations, and make actionable recommendations
Provide ongoing health-of-the-customer reporting with actionable insights for continuous improvement, measured through key acquisition, engagement, and retention metrics
Partner with key stakeholders on the Retail and marketing teams to understand the evolving needs for insights, reporting, and intelligence
Drive key analytics projects and processes ranging from customer intelligence deep dives to direct response propensity modeling and customer segmentation
Actively monitor industry and business-related news and inform team of trends or activities influencing the business
Oversee relationships with internal IT partners and key external vendor partners, including customer database of record, email and mobile providers, and other integrated data and technology partners
Oversee the underlying marketing data environment, ensuring data access and architecture is sound, with the appropriate reporting tools and user access to support an efficient intelligence operation as well as making data readily accessible and actionable for D2C campaign execution
Maintain a complete understanding of data sources available – internally and externally
Maintain a technology roadmap inclusive of identifying desired business needs and use cases, adapting and enhancing data source/data point integration, data governance, evolving ETL processes, and providing appropriate user access points to the data
Oversee and help drive forward direct-to-consumer digital marketing strategies and innovation
Cultivate an innovative and ever-improving direct-to-consumer operation with a focus on introduction of new technologies and marketing automation
B.A. or B.S. in Statistics, Economics, or Computer Science. MBA a plus
10+ years experience in CRM/Analytics/Insights roles, preferably within a fashion apparel environment. Retail experience required
Proven ability to lead a technical and analytical team
Strong project management skills with the ability to deliver complex projects on time
Strong knowledge of database best practices and reporting tools such as BO, Cognos, Tableau, and other BI/data visualization tools
Strong knowledge of campaign management tools, such as Alterian, Acclaim, Unica, etc., is a plus
Strong knowledge of email and mobile service provider platforms and capabilities
Proven ability in applying statistical methods for planning purposes, with clear and measurable results
Ensure that the overall day to day management of projects is achieved within time/cost, and delivered to the expected standards of quality. Skilled at identifying the appropriate stakeholders for purposes of requirements gathering and approvals. Ability to clearly define functional requirements and then scope the necessary time, involvement of resources, and costs, to present such requirements for related budget planning
Strong quantitative and analytical skills
Ability to work in fluid environment with changing priorities. Ability to meet deadlines with frequent changes to projects
Manage/negotiate costs of projects as necessary. Ensure actual expense is within allocated budget
Ability to lead effective working sessions which result in productive and progressive outcomes toward solution development
Great vision for understanding developing needs and opportunities to evolve the way customer and campaign data is enhanced, interpreted, and tracked
Proficient in MS Office, advanced user of Excel
Customer-centric/strategic thinker

Senior Manager, Global Customer Insights Resume Examples & Samples

COLLABORATION & COMMUNICATION:Develop and sustain working relationships with key stakeholders. Builds diverse internal and external network for primary intelligence gathering and cross-validation. Oversee development of presentations with clear storylines to communicate key conclusions and recommendations to Sr. Leadership
COMPETITIVE INSIGHT LEADERSHIP:Conducts special projects and adhoc requests as identified by leadership and in conjunction with current and anticipated business priorities. Drives and directs assimilation of competitive intelligence to ensure that marketing, clinical and business decision-making is supported by timely, accurate and cost-effective data and analysis. Viewed as a functional expert in this field by internal and external stakeholders
COMPETITIVE INTELLIGENCE LEADERSHIP:Drives development of holistic, predictive landscape assessments and oversees other ad hoc analyses to: proactively address issues in support of company objectives, mitigate decision risk, drive action plan development and ultimately improve commercial and clinical planning. Ensure self and team effectively analyzes and triangulates disparate and often incomplete information, determines significance, assesses implications, provides analyses and communicates data to key stakeholders with recommended actions and potential counter measures as appropriate; Ensures rigorous assessment of the accuracy, validity and reliability of gathered information. Ensure intelligence actions and efforts are aligned and integrated into global planning process. Ensure self and team follows protocols and policies for the collection, assessment, classification, storage, and dissemination of competitive information in accordance with SCIP and Takeda’s SOP. Propose recommendations for continuous improvement. Maintains high level of awareness of developments in the relevant scientific and commercial world, as well as developing skills and techniques in spirit of best-in-class CI leadership. Leads and provides actionable recommendations based on analysis of internal and external business issues and environmental factors. Careful assessment of available data and determination of knowledge gaps. Translating data into trends with estimated business impact; translates challenges into research briefings and analysis. Manage all related global information with key departments and effectively coordinate with cross functional stakeholders. Oversee the creation and maintenance of CI tracking systems, repositories and infrastructure to help efficiently facilitate knowledge management across internal stakeholders
LEADERSHIP AND DEVELOPMENT: Champions the Triple Bottom Line in Competitive Intelligence and internal strategy consulting. Develops innovative solutions to unstructured, complex problems; recommendations have significant impact on company (time, people, budget) resources and may affect ability to achieve company goals. Pro-actively look for process improvement opportunities by challenging existing processes, proposing solutions, driving approved implementation plan to advance team capabilities, improve internal efficiencies and drive toward continued best-in-class functional leadership
Building and delivering assessments on competitor pipeline products and estimated impact on potential launch timing
Evaluating and making recommendations on CI tools, processes, and services such as information dashboards, submission capturing and standardized reporting as requested by the head of the functional area
Communicating key competitive information to teams and Executives throughout the organization through oral and written communication
Work on innovative programs to increase the value of Competitive Intelligence to Takeda
Following pre-defined standards to ensure legal and ethical approaches to CI, protecting business interests and confidentiality
In select situations, work with functional leaders in Market Research and/or Forecasting to carry out projects in these areas, and participate in the formulation of product/franchise strategies based on data and insights derived from CI, market research, and forecasting analyses
Manage third party agencies/projects to source relevant CI
5+ years of relevant industry experience, including 5+ years of market research, strategic/statistical analysis, financial forecasting and planning experience
Deep experience in use of online data sources and scientific/market databases (e.g., Pubmed, clinicaltrials.gov, TrialTrove, Evaluate Pharma , etc.)
Strong relationship management skills with internal stakeholders and external contacts and resources
History of effective written communication skills (including both PowerPoint and Word/email mediums)
Excellent task management skills (specifically project planning, prioritization, objective setting, meeting management and plan execution) are required
Ability to balance multiple projects with competing deadlines
Ability to influence people and facilitate cooperation of internal and external partners for both intelligence, acquisition and recommendation acceptance
Expert level understanding of the intelligence cycle, especially collection, assessment, and management of primary data required
Prior Managerial Experience required

Executive Director, Customer Insights Resume Examples & Samples

Fragrance & Beauty and Fashion, Watch Fine Jewelry Insights Studies
Strategic thought leadership, partnering with business divisions to bring consumer and external perspectives to business challenges
Design, execution, analysis and reporting of proprietary studies, including management of vendor relationships
Analysis of relevant cultural and marketplace trends
Methodology and Vendor Optimization
Trend Reporting
Leading team of two; responsible for teams’ growth and development
10+ years consumer insights experience across range of qualitative and quantitative methodologies, ideally with luxury and/or global brands
Strong analytic, communication and presentation skills; proficient in statistical analysis; poise and manner to represent Chanel with internal and external audiences
Highly collaborative, flexible/adaptable to different environments and ways of working, creative thinker

Gdm-sbs-digital & Customer Insights Resume Examples & Samples

Analytic Project Execution: Ensure effective delivery on business priorities. Decompose business priorities into candidate projects. Consult with partners to initiate project aligned to business needs. Influence analytic approaches through learning’s and insights
Communication: Effectively communicate strategic considerations with team, partners and senior management
Organizational Development: Dismantle organizational silos. Drive organizational development initiatives
7-10 Years exposure to Financial Services analytics in digital domain
Candidate should have worked in any of the following domain:(Credit Cards, Retail bank, Mortgage, Lending / liability product)
Predictive modeling
Optimization
Critical thinking
Working with Ambiguity

Customer Insights Partner Resume Examples & Samples

Develop and monitor the impact of market research plans aligned to the wider Brand Plan
Ensure market research is conducted, either through 3rd parties or personally, to meet agreed objectives and is used by the business to its full potential
Develop Brand Team insight gathering plan and facilitate the process to gather meaningful insights to help drive the brand strategy
Forecasting activities for both existing and pipeline products
Create and maintain key therapy area knowledge and insights and facilitate access for the Brand Team to this core information
Working cross functionally to develop Key Performance Indicators
Experience of creating and running market research and insight gathering activities
Experience of working in an in-house business intelligence role
Knowledge of CRM and SFE tools and systems
Excellent excel and analytical skills
Proven experience of partnering with marketing to add value to a brand plan
Able to deliver on multiple projects simultaneously
Experience of forecasting, CLM analysis. ROI and KPI tracking

Director of Customer Insights Resume Examples & Samples

Builds the formal frameworks and methodologies for approaching major strategic issues both leveraging existing resources and creating new innovative concepts across the Company for area of expertise. Ensures process and structural fit with key stakeholders. Performs as a focal point for cross-functional teams and liaison to stakeholders in developing and implementing frameworks. Develops effective working relationships with stakeholders to achieve targeted goals and/or solutions
Counsels key stakeholders on areas of expertise. Partners cross-functionally to translate and define business needs for area of responsibility to execute against. Strategically partners cross-functionally to develop the strategies and actionable roadmap to meet goals. Develops short- and long-range strategies, plans and actionable goals. Oversees implementation of procedures, processes, and policies that have significant impact upon the organization
Makes recommendations for the formulation of the strategies and operating plans of the specified area of responsibility, then, based on prevailing conditions executes or adjusts the operating plans of the business unit directed
Shares complex information related to areas of expertise. Interacts with senior management to keep abreast of objectives. Interacts with direct reports and peers in management / customers / vendors to interpret information and improve cross-functional processes and programs. Builds and enhances key internal and external contacts
Sets financial, operational and quality objectives and develops/oversees operating plans for the area of responsibility
Ensures growth and optimization of consumer awareness, market share and/or specified initiatives. Reviews the competitive marketplace and makes recommendations for adjustments to operational activities based upon identified information
May develops budget for specified area of responsibility and delivers against business goals/objectives
Analyzes performance drivers, proactively determines actionable strategy, and then contributes to identifying solutions for mitigation and/or optimization to achieve overall business goals
Directs teams accountable for daily operations. Oversees and directs the work of managers, senior managers and their subordinates. Obtains and allocates resources to meet operating plans. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace
Bachelor's Degree and at least 8 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, consumer research, vendor collaboration, inventory, category management and/or business analysis
Experience establishing and maintaining relationships with individuals at all levels of the organization, including the executive level
Experience developing strategic initiatives which align with business goals and budget
Experience leading cross-functional teams
Experience interacting at the executive level
Experience managing client-facing programs
At least 3 years of experience planning, developing, and managing departmental expense and capital budgets
At least 3 years of experience directly managing people, including hiring, developing, motivating, and directing people as they work
Master's degree OR MBA
Willing to travel up to 10% of the time for business purposes (within state and out of state)

Customer Insights Specialist Resume Examples & Samples

Bachelor Degree in Science, Marketing, Market Research, Business or related area (Psychology, Economics)
Familiar with or able to quickly learn survey tool development
Expertise with SPSS, SQL, Excel, and PowerPoint
Capable of managing project schedules and deadlines that run simultaneously
Strong analytic and critical thinking skills to turn data into actionable insights and reports
Able to clearly manage expectations and handle multiple priorities and projects
Prior experience working at a client, research agency or media company a plus
Able to manage day to day relationship with key information teams and research suppliers

Senior Analyst Customer Insights Resume Examples & Samples

Tell a story that answers business questions based on voice of the customer data, often using PowerPoint
Effectively communicate technical data science and analysis in a way that business owners understand
Function independently with little intermediate supervision of assigned tasks prior to completion
Understand your clients’ customer experience opportunities and take responsibility for planning analyses that answer ‘what to do'
Be the primary owner and designer of deliverables for research programs
Own client discussions and delivery of presentations
Bachelor's degree in related field from a four-year college or university with four to six years related experience preferred
Experience in quantitative analysis within industry
Excellent communication skills, both written and verbal. Ability to effectively present information to internal and external associates
Ability to think conceptually
Familiarity with secondary database/sources, especially economic, demographic and industry
Knowledge of market research design and analysis
Strong matrix management skills
Advanced Microsoft Office skills

Customer Insights & Analytics Senior Manager Resume Examples & Samples

Manage “early warning system” program to monitor unsolicited customer feedback (e.g., contact center calls, social media feedback, emailed complaints and compliments) and drive awareness and resolution of key threats and opportunities through partnership with key stakeholders across the CVS enterprise
Lead cross-functional effort to design customer satisfaction metrics, goals, and guidance for CVS’ 8,000+ retail stores
Predict, model, and monitor performance against customer satisfaction goals
Develop and validate hypotheses for strategic improvement and operational / tactical focus based on customer satisfaction survey responses
Oversee retail brand tracker project to identify and monitor CVS’ advantages and disadvantages versus competition, as well as highlight strategic opportunities to differentiate
Leverage above sources of customer input to develop hypotheses, recommendations, and actionable insights for senior executive leadership in support of key initiatives and company priorities
Storyboard and develop presentations for leadership
Support management of relationships with key third-party partners, including evaluation, contract negotiation, and process optimization as necessary
Direct 1-2 analysts or third-party vendor resources

Customer Insights Analytics Manager Resume Examples & Samples

Develop key reports that showcases how Groupon targets it’s spend on marketing and ROI
Partner and advise teams across the marketing organization to deliver key insights
Build standardized valuation frameworks to measure the cost and benefit of Groupon programs on Customer Segments (i.e. downstream value of reactivating customers, life time value of an incremental mobile app download, etc.)
Perform ad-hoc, deep dive analysis; helping identify areas of inefficient spend and highlighting the winning strategies on which Groupon should double-down
Track and report on performance of email campaigns and optimization initiatives to the organization
Plan and execute methodical A/B tests to improve campaign performance and inform our marketing strategy
Evaluate the incrementality of marketing spend on financial metrics (revenue, profit, etc.) and customer behavior (subscriptions, visitor frequency, basket size, purchase mix by product category, etc.)
Perform analyses on the financial implications of broad customer behavior shifts, like the migration toward mobile devices and away from web, providing senior leadership with specific and actionable guidance
An advanced degree in statistics, mathematics, economics, or computer science
5+ years postgraduate analyst or data sciences experience in a business setting
Ability to operate on and analyze large data sets in Teradata and Hadoop
Demonstrated ability to write objectively efficient SQL and HQL queries
Demonstrated ability to garner insights from large data and present them in to influence the business
Expertise in developing data visualizations using Tableau or a similar toolset
Proven experience working with with R, SAS, SPSS, or similar statistics tools
Strong prioritization skills
Experience developing and presenting content (models/presentations) to leadership
Understanding of hypothesis testing methods and concepts, including basic experimental design, t-tests, p-values, and confidence intervals

Customer Insights Senior Analyst Resume Examples & Samples

Transform data into actionable business intelligence through the use of query and reporting tools. Analyzing customer data to answer business questions and produce data-driven stories that reveal key insights into consumer behavior
Perform hands on analysis of marketing and sales data to develop insights and make recommendations on areas for optimization, both for the marketing team and cross functional business partners, as needed. Analyzing customer data to create customer profiles, segmentation, and trending analyses, LTV modeling and response analysis
Build reports for performance monitoring. Develop weekly and monthly KPI and dashboard reporting to measure customer marketing behavior, demographic profiles, contact analysis and database composition to share with key stakeholders and provide actionable insights and opportunities from that data. Provide internal business partners with accurate and pertinent customer marketing reporting and dashboards that enhance and guide effective decision making
Pull data from multiple database sources across different platforms to forecast and analyze sales results and customer behavior including the following: Incremental Sales, Response rates, Omni Channel Customer Behavior, Attribution
Work collaboratively across departments to understand company goals, develop customer acquisition and customer retention programs and develop vendor partnerships to drive said activities

Customer Insights & Analytics Manager Resume Examples & Samples

Collect data on customers, competitors and market place, and consolidate information into actionable insights, reports and presentations
Understand business objectives and insight needs, collect and interpret complex data, formulate reports and deliver actionable recommendations
Design, implement and analyze custom research studies to discover prospective customers’ preferences
Compile and analyze internal and external statistical data using modern and traditional analytics methods
Catalogue findings to databases
Provide competitive analysis on various companies’ market offerings, identify market and industry trends, pricing/business models, sales and methods of operation
Act as the voice of the customer across all touch points in the division
Perform valid and reliable SWOT analysis
Present insights summaries, detailed findings and actionable recommendations to internal stakeholders, including leadership / execute team members
Recommend new technologies so as to ensure the advancement of technology architecture and data within organization Market Intelligence needs
Bachelor’s degree in Business, Finance, Statistics (or related major)
Minimum of 4 years of experience in data-intensive marketing, business, or financial analytics role
Outstanding statistical and data mining skills
Well-developed SQL skills
Proficient with data visualization Tableau
Extreme excel proficiency
Demonstrated business analysis skills, including sales tracking, campaign tracking and analysis and consumer research
Experience working with standard business intelligence tools (i.e. Google Analytics)
Exceptional verbal and written communication skill, and ability to tell stories with data
Proven ability to operate in a fluid, fast-paced environment
Strong communication skills and ability to explain complex analytics in business terms
Strong problem solving abilities and critical thinking
General Marketing knowledge
Keen attention to detail
Bonus points for retail / travel / entertainment industry experience

Gcg-regional Head of Customer Insights Resume Examples & Samples

Lead the Market Research and Insights team across the 17 countries to deliver customer led insights which can be translated into commercial action planning
Work with the lines of business to deliver a thorough understanding of consumer behaviour and choice. Help to drive engagement with customers, by delivering relevant and contextual insights to our sales and marketing teams
Work with the Global teams to deploy brand research and market intelligence surveys across the region, undertaking research which helps develop consumer insights and allows us to understand customer behaviour
Generate consumer insights which inform the innovation and product development process, enabling us to build greater engagement and loyalty with our customer base
Contribute to brand, sales, marketing and product strategy formulation as well as supporting the development of key strategic initiatives for lines of business
Build and maintain relationships with key stakeholders across the business
Partner with the group data management function to ensure our data encompasses and reflects insight-led behavioural drivers
Distill complex research or analysis into simple and compelling recommendations for management
Develop an insights strategy to obtain the best insights from our multiple sources of insights which includes brand research, market intelligence, real time digital experience research, consumer panels, NPS and customer complaints
Work with external vendors and research partners to define scope, questionnaires, segments, scripts etc
Deliver actionable insights from NPS to enable journey improvements to the business
Responsible for Regional CX Metrics delivery and trends and analysis to senior management
Lead the NPS Bottom Up programme on the Medallia platform, in partnership with the Global team and markets
Create and deploy common closed loop processes for the NPS Bottom up programme
Provide real-time NPS information alerts to the Regional CX Journey and Service Improvements team to feed into the design process
Characteristics we’re looking for
A champion for insights. Someone who fosters strong relationships across the organisation and sets up Insights as a valued partner with a seat at the table
Deeply insightful, always pushing to ask hard questions to find differentiated insights from data and research
Strong understanding of product, project and time management skills with a numerical background with applied business knowledge
Ability to glean clear, salient ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand and inspires others
A highly dynamic thinker. Someone who can push insights and drive them into original ideas, while also being a structured, analytical problem solver
A demonstrated ability to drive insights into business impact
Ability to be creative with resources to maximize business impact
A passion and strong understanding for digital market research methods, data management, warehouse structures and interface processes
Strong understanding of data management aspects, GCG Data warehouse structures and file interface processes
Strong Product, Project and Time management skills
Strong numeracy skills
Knowledge of the Financial Services industry
Strong understanding of business products and process
Business Degree is advantageous
10+ years of experience in market research at a leadership level

Customer Insights & Market Intelligence Manager Resume Examples & Samples

Continuously monitor and analyze key market and competitor dynamics and package information to deliver actionable insights to different stakeholders
Conduct market research to identify opportunities to enter new markets based on compelling events such as new market trends, new technology adoption, competitive offerings, etc. along with an understanding of the company’s resources and constraints
Plan, executive and analyze quantitative research studies utilizing a range of approaches to best achieve business objectives
Expert at extracting information from qualitative and quantitative data and turning it into compelling insights and stories that help our stakeholders become more successful
Ability to quickly understand patterns within large quantity of data and to reference key characteristics using visualization techniques
Identify and investigate new research methods and data sources to continually improve the value of Market and Customer Intelligence to the organization
Maintain in-depth knowledge and understanding of different research methodologies and data analysis techniques
Bachelor’s degree in Psychology (Cognitive or Experimental), Marketing, or Market Research
5+ years of experience in Market & Competitive Intelligence, Strategic planning, Market Research or Consumer Insight Research
3+ years of hands on experience in the design, execution and analysis of different Product and Go-to-Market quantitative research methodologies – including Brand research, Pricing research, Market Segmentation research, Concept testing and Product Optimization research
A good level of understanding on current and upcoming market and competitor dynamics in the Life Sciences space
Highly driven, results-oriented, detail oriented, self-directed creative and nimble problem solver who uses technical data analytics skills coupled with customer and market research skills and a willingness to do “whatever it takes” to drive business value quickly
Able to take customer, competitor and market insights and weave them into critical sales/marketing/product deliverables (e.g. battle-cards, launch plans, market analyses, requirements documents)
Demonstrated ability to synthesize lots of information and distill it into meaningful actionable insights
Solid organization, project management, time management and planning skills
Ability to quickly learn and adapt in a fast-paced, challenging environment
Proficient in Microsoft Word, Power Point, Excel, and SPSS or other statistical software
An advanced degree in Business administration, Market Research or behavioral statistics
A background in Life Sciences, Medical Devices or Pharmaceutical markets

Senior Analyst Customer Insights & Analysis Resume Examples & Samples

Promote personalized engagement and targeting efforts by utilizing all aspects of customer data, including customer segmentation, demographic and transactional data, as well as a customer’s historical engagement and operational experience profile
Apply advanced analytics to answer questions relevant to the business
Assist in identifying which analytical tools should be used to answer different types of questions
Collaborate with multiple departments, including Loyalty, Marketing, Revenue Management, IT, Operations Research and customer-facing workgroups to identify opportunities to make customer data more accessible and to help apply customer insights for better decision-making
Analyze and report on campaign results and explore opportunities for improved targeting efforts
Consolidate customer insights from a variety of sources (e.g. transactional data, surveys, inbound calls, campaign responses, service issues, etc.) to provide a more comprehensive and consistent view of the customer
Present findings of research and analysis to all key stakeholders
BA/BS required; MBA/MS preferred
Advanced proficiency in MS Excel and PowerPoint
Proficiency in SQL preferred
Excellent problem solving and analytical skills
Excellent written and verbal presentation and communication skills
Experience in Tableau and R a plus
Ability to move projects forward without deadlines as well as effectively work under tight time constraints as needed
Ability to work cross-functionally and effectively communicate and work with diverse business groups
Ability to perform customer data analysis using complex data sets
Understanding of customer data and customer interactions specific to the airline as well as customer experience management best practices across industries

Customer Insights Executive Resume Examples & Samples

Bachelor Degree Required
12 or more years of progressive related experience setting marketing/ customer insight strategy and leading strategy development within business to consumers industries required
6 or more years of people leadership experience in building, managing and/or developing high-performing teams required
4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree
Demonstrated leadership and influencing capabilities and an understanding of how to work within a matrixed organization
In-depth knowledge of the trends and dynamics driving change in business to consumer businesses
Functional knowledge of marketing research, tools & techniques. Can represent and recommend the team’s capabilities with key internal stakeholders
Excellent communication skills both written and verbal communication, must be able to articulate and sell strategic vision
Ability to build, lead and manage high performing teams within a highly matrixed organization
Ability to establish key partnerships and facilitate, influence, collaborate and establish accountability through all levels of the organization
Ability to influence outcomes without positional control
Proven ability to see strategic recommendations through to successful execution
Proven ability to build, lead, and nurture high performing teams

Manager of Customer Insights Resume Examples & Samples

Collaborate with company leadership to identify business questions that require a better understanding of customer perceptions, attitudes, motivations and behaviors
Shepherd the research process from start to finish by engaging in the following
Master's degree (MBA or similar degree); BA and consulting experience
3+ years experience in data heavy project management
8 + years of equivalent experience in retail and or consulting
Expert knowledge of retail business environment

Customer Insights Director Resume Examples & Samples

Consult with internal business partners to understand the business objectives and develop plans to effectively address informational needs with customer analytics
Analyze data to uncover stories and themes and concisely present findings in a digestible manner
Responsible for identifying customer behaviors, wants and needs based on data and transforming those insights into actionable roadmaps
Drive the use of analytics forward thinking across the organization
Effectively balance analytical capabilities with usage of external vendors and consultants, to efficiently deliver best practice and optimal business outcomes
Apply expertise to identify business opportunities and influence business decisions that will enable a competitive advantage in the marketplace
Evaluate, recommend and maintain reporting and analytical tools and strategies
Bachelor’s degree in Marketing, Business Administration or equivalent work experience
Minimum 10 years progressive leadership experience in customer insights, strategy and/or consulting
Proven expertise with various market research tools and methodologies
Excellent interpersonal and communication skills required
Highly organized and able to handle multiple projects simultaneously in a fast-paced environment

Customer Insights Analytics Manager Resume Examples & Samples

Be the global point of contact and owner for our customer listening programs, including NPS, CSAT, and partner with VoC global teams
Conduct data mining and analysis, solving business problems with focus on understanding root causes and driving forward-looking opportunities
Design new metrics and enhance existing metrics to support the future state of business processes and ensure sustainability
Communicate complex analysis and insights to stakeholders and business leaders, both verbally and in writing
Perform ad-hoc, deep dive analysis; helping identify growth opportunities
Evaluate the incrementality of new A/B tests on customer behavior
Bachelor's degree in Business, Engineering or a related field
5+ years of professional experience in customer analytics, business analysis or comparable consumer analytics position* Experience executing, owning and analyzing robust customer survey programs, using Qualtrics, SurveyMonkey, or comparable
Working knowledge of data mining using SQL, ETL, and Excel
Demonstrated experience in preparing and executing presentations of technical and business level data
Strong operational business understanding, including potential impact of business decisions on various internal/external stakeholders
Proven problem solving skills, attention to detail, and exceptional organizational skills
Ability to deal with ambiguity and competing objectives in a fast paced environment
E-commerce experience a plus
Proven experience with R, SAS, SPSS, predictive modeling and statistical packages a plus
Building Tableau dashboards a plus
· Masters degree
5+ years of relevant experience in a business analyst/data analyst/statistical analysis role
Understanding of data warehousing, data modeling concept and building new DW tables

Customer Insights & Analytics Manager Resume Examples & Samples

Web site analytic tools
Digital media data, analysis and media platforms
Social data monitoring
Retailer analytics - Profitero

Analyst, Customer Insights Resume Examples & Samples

Responsible for the production of regular campaign reporting in support of the account team’s campaign optimization process geared towards assisting clients in their comprehension of performance drivers and recommending actions to improve future performance
Accountable for the creation of clear, robust, and thought-provoking campaign performance recaps
Provide actionable and relevant insights/ideas to add value and increase client retention as well as contribute to the upselling of products
Make high impact presentations to influence client actions
Research and develop new Analytics offerings to streamline current business processes and enhance client reporting
0-2 years of experience in an analytical capacity
Strong quantitative skills with the ability to identify business questions, analyze data, draw conclusions, and develop actionable recommendations
Ability to effectively communicate, present, and advise clients as to how to improve media quality performance
Previous experience presenting complicated data in a way that cuts-through the noise and allows the audience to focus on the underlying trends and insight
Ability to address and develop creative solutions to client problems and requests but also the ability to find solutions to problems to which clients are unaware
Strong project management and technical marketing research skills
Experience working within a media or digital marketing industry
An understanding of data collection in the digital world and how media quality performance is measured
Familiarity with programming languages; SQL and VBA are a plus
Capable of working within database environments; familiar with relational databases

Principal Customer Insights Resume Examples & Samples

Proactively identifies strategic and tactical knowledge and market research consulting needs of SBU, establishing both long-range and short-term business impact
Collaboratively prioritize and build an integrated market research plan for at least one stakeholder (Patient or Medical (Healthcare Professional, Payer))
Provide oversight and accountability on all processes related to procurement, vendors, compliance, pharmacovigilance and budget management activities in execution of each research program.Consistent exercise of independent judgment and discretion in matters of quality, comprehensiveness, and timeliness of all process outputs
Supervise compliance of relevant SOP and industry ethics for SBU operations
Responsible for maintaining and tracking learning/training, compliance and safety programs
Executes other ad hoc tasks assigned by Head/Lead of Customer and Market Insights
Guides and manages the creation of operational processes and presents associated plans to SBU leadership for approval
Sets and provides clear direction in methods, recommendations and secures stakeholder buy-in
Develops and manages expectations, highlighting and resolving issues and ensuring regular communication of processes enhancements
Proactively identifies methods to improve efficiency and quality with respect to Project Planning and Management within SBU, and influence via leadership across global peers
Proactively develops and implements new and innovative solutions to meet business needs and resolve business issues
Develops, implements, and maintains project management of primary research in SBU
Aligns, monitors and reports on team-specific project delivery, expenses, and other insights operation metrics
Build internal stakeholder relationships from a variety of groups (i.e. marketing, sales, data systems, procurement)Additional duties as assigned
B.A./B.S. Scientific or commercial education
Minimum of 5 years of progressively responsible project management experience
Minimum of 7+ years of commercial experience within pharmaceuticals, 2 years in specialty
5+ years matrix stakeholder management required
2+ years experience in implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment
Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in specialty pharmaceuticals
2+ years expertise and industry leadership in market research of at least one external stakeholder (patient or medical community (healthcare professional, payer))
Proven ability to communicate and collaborate effectively with senior management
Thorough knowledge of drug commercialization
Thorough knowledge and passion for excellence in the commercial side of managing pharmacovigilance processes
Advanced knowledge of best practices and leadership in specialty pharmaceutical commercial business operations, metrics, measurements, and the use of market research to drive decision-making in commercial strategy and tactics to achieve a leadership position
Demonstrated leadership in synthesis of primary and secondary market research, forecasting synthesis, competitive intelligence and data management to advise the development, execution and to monitor specialty pharmaceutical leadership status
Able to lead in a matrix-working culture, both across the US SBU and GCI
Proven ability to negotiate and influence in a consultative role
Proactive ability to predict issues and problem solve
Proven consultative influence, communication and presentation skills – organizational, written and verbal
Expertise in primary market research methods as they pertain to low sample size and integration with specialty pharmaceutical data sources and syndicated analysis
History of managing multiple tasks of varied complexity simultaneously
Able to delegate effectively
Proven advanced skills in utilizing Microsoft PowerPoint, Excel, Outlook, and Word

Gdm-sbs-digital & Customer Insights Resume Examples & Samples

Analytic Project Execution: Own and deliver consistently on multiple and complex analytic projects. This would require an understanding of business context and the ability to formulate and execute analytic approaches to address the business situation. Identify solutions beyond traditional methods - using advanced analytical methods and new data sources
Business Knowledge: Develop an understanding of the domain/function. Manage business process (es) in the work area. The individual is expected to develop domain expertise in his/her work area
Capability Development: Participate in initiatives run in GDM for getting the organization ready for the Future
Break down complex business problems into relevant analytical solutions, and execute one or more of those steps independently
Identify new tools and techniques as required to build solutions that go beyond traditional methods
Coordinate with stakeholders in both business and GDM teams to as required for project planning and execution
4-8 years experience in analytics
Experience in Financial Services/Analytics Industry
Knowledge of analytical tools such as SAS/SQL and complex data sources
Experience of -Big Data/HADOOP – Expertise in HIVE/PIG , Java
Text Analytics – Ability to synthesize unstructured data and find actionable themes/insights – exposure to SPSS/Python/R
Pattern Mining/Detection
Machine Learning Algorithms
Established competency in one or more of the following
Financial Analysis
Business Analysis
Statistical Modeling
Strong Analytical aptitude and logical reasoning ability
Strong process/project management skill

Gdm-sbs-digital & Customer Insights Resume Examples & Samples

Basic Knowledge of predictive modeling
Highly Self motivated
Client focus: Proficient in managing various stakeholders

Customer Insights & Growth Solutions Analyst Resume Examples & Samples

Research quantitative and qualitative information to support innovative merchandising solutions
Compile actionable qualitative information to develop customer-centric category solutions
Utilize syndicated data portals to mine and extract relevant data for customer presentations
Analyze demographic data to determine regional and store specific opportunities
Examine customer assortment to determine voids and establish assortment priorities
Manage projects to ensure timelines and deliverables are clearly communicated and completed
Assemble and proof final presentations for accuracy, consistency and visual appearance
Evaluate past performance of presentations and projects to ensure ROI potential is maximized
Stay abreast on consumer insights, category trends and product innovation
Support other functional groups within the Merchandising Solutions Team on an as needed basis (e.g. Our Brands and Category Management)
4-year Bachelor’s Degree in Business or related field of study
A minimum of two years of related experience in quantitative sales & general business analysis
Experience with retail merchandising, grocery category management, the consumer package goods industry, and/or the grocery industry are a plus
Willingness to take initiative on projects with minimal supervision
Ability to effectively communicate findings and recommendations in writing to internal audiences as well as conventional and natural customers
Demonstrate skill and competency with all Microsoft Office software
Ability to multi-task in a very fast-paced business environment
Capacity to learn and process quickly
Proven record of fact-based decision making using Nielsen, IRI, Spins, Spectra and other syndicated purchased data
Possess a sense of urgency and attention to accuracy and detail
Ability to effectively manage a wide variety of tasks simultaneously and often with time conflicting pressures
Demonstrated ability and willingness to work flexible hours, including some weekends
Ability and willingness to travel (about <10%)
Desire to work in a team based environment where working for the success of the group is as important as individual success
Ability to re-prioritize tasks based on the fluctuation in tasks and deadlines

GDM Sbs-digital & Customer Insights Resume Examples & Samples

2-5 years exposure to Financial Services
Hands-on working with data
Proficient in Formulating Analytical methodology, identifying trends and patterns with data
Hypothesis testing, Knowledge of Segmentation
Capability to act as an Owner and deliver results
Effective communication and Good interpersonal skills
Good Time management
Structured thinking

Senior Associate, Customer Insights Resume Examples & Samples

Partner with colleagues across NYL (Marketing, Product, Underwriting, and Agency) to understand their business challenges and design primary research studies in partnership with MR&I team to drive business decisions
Lead strategic research projects that will focus on answering the core demographic, behavioral, and psychographic questions in our business and industry
Identify vendor partners; oversee all aspects of projects to ensure we meet the insights needs of our business partners in a timely and cost-effective manner
Partner with team members and the business to analyze survey results, synthesizing inputs with data from diverse sources, and develop informed recommendations, insights, and points of view to help drive our business goals
Develop presentations and discussion materials to communicate findings and recommendations to internal stakeholders. Write actionable and compelling reports, articles and white papers
Build and maintain a strong network of research agencies and suppliers
Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company

Customer Insights Intern Resume Examples & Samples

Research Centrify churn and document / add reason codes to enhance reporting
Clean-up / organization of Dropbox folders
Update existing PowerPoints to new branding/template and/or product naming conventions
Proofread, format and consolidate Use Cases in conjunction with Customer Success Managers (CSMs)
Help in creating additional Best Practices (Idea Exchange, Connectors, Monitoring, etc.)
Proofread, format and consolidate Confluence pages
Calling / emailing customers to complete Product Usage / Satisfaction Survey(s)
Compile a ‘Welcome Kit’ for customers for each product line with the appropriate links/documents for sharing with new onboarding customers
Work with CS Operations to create common email templates for customers’ responses within Gainsight
Help review/update Professional Services & Customer Success Manager process documentation
Assist with Data Cleanup efforts in Salesforce.com / Gainsight
Brainstorm / work with CSMs on individual campaigns for their Book of Business (how to engage stalled accounts, schedule CSM meetings to discuss the status of their deployment, etc.)
Expert in English grammar
Extremely creative (we want to hear about previous projects)
Great organizational and analytical skills
Desire and Willingness for Education and Self Growth

Director, Customer Insights Resume Examples & Samples

Leading the effort to bring the Voice of the Customer more holistically into Marketing, in support of Customer Experience initiative, to support improvement efforts, and various Marketing initiatives (such as Marketing KPIs and ROMI measures)
Support the CX team in the global roll-out of NPS Measurement strategy, working with divisional partners to ensure consistency across the organization
Leading efforts to understand the customer, holistically, and along the sales funnel, in support of Marketing KPIs, ROMI, and insights
Leading the strategy and development of Innovative Insights in support for Corporate Marketing (such as for content creation for social media and external communications); also support global marketing partners (for marketing plans and strategies) and in support of business partners (for business strategies and new product development)
Delivering insights to Corporate Marketing and Divisions by developing and leveraging innovative methodologies and approaches to drive Manulife’s insight capabilities forward
Support the implementation of a comprehensive “voice of the customer” program across all critical touch points. Gain actionable insights into key drivers of customer/partner satisfaction, increase likelihood for customers to renew/recommend and leverage strengths to grow relationships and revenue. Work collaboratively with Customer Experience teams to isolate customer pain points and work cross functionally to implement corrective actions to increase retention
Identify and leverage insights from customer research to understand the role of marketing along the sales funnel, in support of Marketing KPIs and ROMI initiatives
Be an advocate for the global NPS Measurement strategy and program, working with and supporting partners in its application and ensuring meaningful results
Lead the project teams working with the Advanced Analytics team, to understand customer behaviour and to enhance our business
Lead the on-going content creation for the Rapid Response panels, working with partners to generate ideas and survey topics, and to disseminate results
Identify, communicate, and leverage customer insights and consumer trends from a variety of sources, internal and external, and work closely with partners in Marketing and across the organization to ensure alignment and utilization
Be a leader on the Marketing Operations and Marketing teams to support the organizational vision and strategy and work with broader marketing team to make an impact

Customer Insights & Growth Solutions Analyst Resume Examples & Samples

Research quantitative information to support innovative merchandising solutions
Compile actionable qualitative information to develop customer solutions
Utilize syndicated data portals to mine and extract information for customer presentations
Create demographic clustering to determine highest potential customer store opportunities
Analyze customer assortment to determine voids & establish a priority ranking
Manage project to ensure timelines, progress & deliverables are clearly communicated & completed
Assemble & proof final presentations for accuracy & consistency
Evaluate past performance of presentations & projects to ensure ROI potential is maximized
Support other functional groups within marketing department on an as needed basis (e.g. Our Brands and Events & Publications teams)
Experience with grocery category management, the consumer package goods industry, and/or the grocery industry are a plus
Ability to effectively communicate findings & recommendations in writing to internal audiences as well as external manufacturers, brokers & conventional & natural customers
Demonstrated skill & competency with all Microsoft Office software
Capacity to learn & process quickly
Proven record of fact-based decision making using Nielsen, IRI, Spins, Spectra, & other syndicated purchased data
Possess a sense of urgency & attention to accuracy & detail
Ability to effectively manage a wide variety of tasks simultaneously & often with time conflicting pressures
Demonstrated ability & willingness to work flexible hours, including some weekends
Ability & willingness to travel (about 10-15%)

Gdm-sbs-digital & Customer Insights Resume Examples & Samples

Analytic Project Execution: Consistently deliver on multiple and complex projects aligned to business priorities independently
Business Knowledge: Develop a thorough understanding of multi-channel customer journeys including the different use cases and experiences on the online banking site & mobile banking app, across multiple countries
Teamwork: Effectively contribute and add value to cross functional initiatives; Train and coach others in the organization; Seek to learn from other areas within the site to improve analytic approaches for the team
Communication: Communicate and present effectively to partners and senior leadership
Organizational Development: Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc
Customer data analytics using data from EDW as well as other sources like Clickstream, NPS etc
Creating analytical and segmentation frameworks to understand & measure digital engagement of customers
Break down complex business problems around digital engagement & its impact on bottom line into a series of steps involving analytics, and execute one or more of those steps independently
Learning new tools and techniques as required, and ensuring familiarity with all data sources
Masters in a numerate subject such as Mathematics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
Prior experience in digital analytics using Adobe tools and Clickstream data
Strong process / project management skill
Experience in one or more financial services businesses (cards, retail bank, mortgage etc)

Senior Customer Insights Specialist Resume Examples & Samples

Provide analytic consulting and primary market research expertise to Bain case teams and clients worldwide. The Senior Customer Insights Specialist will work with case teams to assess data needs, design primary research projects, and propose analytical solutions to provide practical, value-added answers to the client and case teams
Recommend and explain research methods and analytical techniques appropriate for targeting and segmenting markets, product design, marketing optimization, demand forecasting and brand valuation, profit and price analyses, and territory optimization
Design sample specifications, and develop surveys that will deliver actionable information
Conduct advanced statistical analyses: Explain and perform a variety of statistical and data mining techniques including discrete choice/conjoint analysis, latent class and other clustering techniques, maximum difference scaling, multivariate and logistic regressions, decision trees (e.g. CHAID/CART), and factor and correspondence/MDS analysis
Train and coach consultants on basic statistical and analytical procedures
Keep abreast of new and current statistical and market research techniques
Develop relationships with external research vendors and interact with as needed
Provide training, documentation and other assistance to Bain’s consulting staff to support and expand the use of market research and modeling tools
5-10 years of experience with market research and statistical analysis in a business, market research or social science environment without a Master’s Degree, or 3+ years’ experience with a Master’s Degree in statistics, math, economics, market research or related field
Extensive experience with R, SPSS, or SAS
Experience explaining and performing a variety of statistical and data mining techniques including: latent class segmentations, discrete choice/conjoint, multivariate and logistic regressions, decision trees, and factor and correspondence/MDS analysis
Strong interpersonal and communication skills are a must
Must be able to discuss technical issues with a non-technical audience
Must thrive in a fast paced environment and be able to work independently
Fluent in French and English

Customer Insights Business Partner Resume Examples & Samples

Leverage customer and market information to proactively identify and assess new business opportunities to create customer value and profitably grow the business
Integrate and organize information from multiple sources to form a complete picture of customers, markets, and growth opportunities
Participate in developing integrated marketing and product strategies designed to meet the organization’s strategic goals and drive the change towards a customer-centric business
Identify core strategic imperatives for success and define compelling initiatives that drive growth, are strategically aligned, and are measurable
Manage the use of efficient and effective market research, voice of customer and other insights gathering and assessment tools to meet business objectives
The position works across a complex, cross-functional matrix organization
3+ years’ experience in marketing or customer insights role, including supplier or agency-side experience
Organizational and project management skills, ability to handle multiple projects simultaneously while meeting deadlines
Experience managing, coordinating, and collaborating with all levels of an organization
Previous experience in business-to-business environment
Previous consulting experience beneficial

Gdm-sbs-digital & Customer Insights Resume Examples & Samples

2-5 Years exposure to Financial Services
Tools and Platforms
Proficient in MS Excel, Powerpoint
Proficient in SAS, SQL, SAS JMP / Knowledge Seeker,R
Familiarity with RDBMS - Teradata / Oracle, etc
Capability to act as an Owner & deliver results
Effective communication & Good interpersonal skills

Senior Analyst, Customer Insights Resume Examples & Samples

Work collaboratively with all levels of business and IT stakeholders to understand complex data relations and business requirements and implement and test models, and visualization solutions
Help define and evolve Analytics, Modeling strategy and roadmap leveraging industry trends, tools and best practices
Design, build and maintain an expanding set of predictive models supporting customer segmentation for various Rogers business units
Develop metrics and analysis to measure, evaluate and optimize brand marketing performance across the organization. Make recommendations to optimize marketing mix and improve ROI from brand marketing spend
Design and build the necessary, reports and visualizations
Follow the best practices and steps of the Predictive Modeling Lifecycle, monitor the model performance and make ongoing corrections by executing extensive model testing strategies
Train and educate business teams in the use of predictive models to democratize customer segmentation capabilities
Prepare comprehensive model development and deployment documentation
Understand business issues and advanced analytics tools and methodologies to analyze data from different sources and provide key insights on tight schedules often within an ambiguous environment
Test, learn and champion new data sources and tools to ensure successful implantation and utilization
Minimum 3+ years in a data analytics role preferably within the telecommunications industry
Strong process acumen and demonstrated creative problem solving skills
Strong interpersonal, collaboration and leadership skills with a proven ability to create value for clients
Perpetual curiosity, and always asking “why”, looking beyond the obvious and then creatively offer innovative solutions to business problems and issues
Advanced verbal and written communications skills and strong presentation development and delivery skills
Advanced knowledge of relational databases, and exceptional data analysis skills including techniques such as modeling and profiling, cohort / customer lifecycle analysis, clustering, response modelling, principal component analysis, predictive modeling, multivariate analysis, scenario planning, and other statistical analysis, etc
Advanced SAS and SQL programming/query skills and in-depth knowledge SAS software. Competent with Excel, SQL, SPSS, R and MS Access
SAS VA and Tableau reporting skill is an asset

HPS Quality Customer Insights & Experience Resume Examples & Samples

Bachelor’s degree; MBA or MS in related discipline preferred
6-10 years of experience in a diverse range of business functions in a high tech environment
Proven track record of program leadership across multiple areas (either technical and/or business)
Prior experience in printing preferred
Demonstrates a strong work ethic, passion, and a positive, can-do attitude
Exhibits the skills to collaborate with and achieve actionable results through others, the ability to build strong and sustainable relationships and the capability to interact with all levels of the organization
Project management skills in a dynamic and sometimes ambiguous environment. Approaches projects and tasks with tenacity and perseverance; works through obstacles in a determined manner
Organized, structured, yet flexible and able to juggle many competing priorities. Attention to detail and quality of deliverables
High level verbal and written communication skills
Experience preparing Executive Level presentations
Expertise with Microsoft Office tools (PPT and Excel)

Senior Analyst Customer Insights & Analytics Resume Examples & Samples

Creating, modeling and conducting analyses using various analytical tools (Excel, SQL, SAS, R, Tableau) through determining appropriate analytic approach (such as sample data analysis, trending, regression)
Supporting the design and implementation of research projects through partnering with Client Care and CAM leadership and vendors
Maintaining project ownership in delivering customer insights survey programs
Functioning as the customer advocate and subject matter/technical expert for analysis and insights by identifying, prioritizing and leading initiatives to improve the customer experience
Fostering partnership and teamwork among various stakeholder groups in the pursuit of increased sales and improved customer experience
Experience in measuring/tracking Net Promoter (NPS) methodology and customer satisfaction including managing surveys and analyzing, reporting on and optimizing response rates

Analyst / Senior Analyst Customer Insights Resume Examples & Samples

Analyze the quality and efficiency of customer interactions while identifying opportunities to improve customer experience and drive business results
Analyze the cross-channel service experience and identify enhancement opportunities for improved customer experience and increased efficiencies
Act as department SME for customer satisfaction and drivers of NPS
Develop dashboards, operational scorecards, financial models, and data visualizations to drive performance improvement and support business operations
Conduct ad hoc analysis to improve process and gain efficiencies using data from various internal and external sources
Actively participate in cross-functional projects of moderate to complex scope. Communicate project opportunities and constraints to management while monitoring project status
May lead moderately complex projects/work streams which involve multiple team members
Provide analytical support in development of operational plans, reporting, recommendations and strategies
Bachelor’s or Master’s degree in an analytical discipline such as: Mathematics, Statistics, Actuarial Science, Economics, Business or Finance; plus a minimum of 3-5 years of relevant experience
Exposure to survey analytics, drivers of NPS or Customer Experience background preferred
Excellent communication skills for conveying analysis and recommendations to a variety of audiences. Ability to develop presentations with proven data interpretation capabilities
Proficiency in Excel & SQL required, experience with SAS, or other data processing and analytics tools preferred
Advanced knowledge of data sources, tools, statistical principles and methodologies
Creative thinking with a high degree of innovation and self-motivation
Strong analytical and problem solving skills; knowledge of how to leverage large amounts of data and technology
Ability to effectively balance various tasks simultaneously and adapt to shifting or competing priorities in a fast-paced working environment
Leadership capabilities, desire and ambition to develop skills, and project management experience a plus

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