Manager, Customer Insights Resume Samples

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M Rodriguez

Maida

Rodriguez

953 Billy Crescent

Detroit

+1 (555) 692 3123

953 Billy Crescent

Detroit

Phone

p +1 (555) 692 3123

Experience Experience

San Francisco, CA

Manager Customer Insights

San Francisco, CA

Fisher Group

San Francisco, CA

Manager Customer Insights

Partner with Customer Business Team and other internal support functions to plan, create and analyze short and long term business plans
Provide insights to grow Walmart's Confections business
Grow Mondelez Share at Walmart as well as Walmart's share of market
Be an insights expert and apply consumer, shopper, category and brand insights to the business to drive sales for Mondelez and Walmart
Expertise in consumer and shopper platforms such as Source of Volume, Trial and Repeat, Buyer Conversion, Consumer Segmentation and Market Basket Analysis
Maintain/Grow Mondelez Share of Shelf
Grow Mondelez TDPs

Dallas, TX

Manager, Customer Insights

Dallas, TX

Harvey-Osinski

Dallas, TX

Manager, Customer Insights

Change management- manage changes and enhancements, including intake, scoping, prioritization, funding, documentation and implementation
Provide coaching, mentorship and professional development opportunities to your team
Provide ongoing support for CTR seasonal planning process by providing view of seasonal shopping behaviour through a customer lens
Work closely with Insights team to deliver results and provide recommendations for enhancements
Develop standards for data delivery and development using Hadoop
Support campaign planning process by providing input on time allocation for campaign development, execution, and overall opportunities via thought leadership
Develop, manage, and maintain end-to-end processes, including maintaining the documentation

present

San Francisco, CA

Senior Manager, Customer Insights

San Francisco, CA

Renner, Cormier and Reynolds

present

San Francisco, CA

Senior Manager, Customer Insights

present

Work with peers in the customer support, product development, marketing and sales teams to design a customer insights framework. Utilize current methodologies and implement new capabilities to align with future business models
Provide analytical expertise, including quantitative, qualitative and text analysis, to support various business initiatives. Work with customer support, product development, marketing and sales teams to develop recommendations in conjunction with other corporate data
Establish tangible ROI for customer insights activities
Identify and implement new methodologies and best practices within the arena of customer insights to exploit opportunities to enhance existing knowledge and techniques
Supervise the activities of third party research companies
Partner with data provision and technology teams to determine primary and secondary data sources to enhance analysis and takeaways
Deliver a broad scope of analyses including predictive modeling, customer segmentation, lifetime value analysis, cross channel analysis, test design and analysis, and more. Create measurement strategies and test and learn agendas for the brand marketing teams

Education Education

Bachelor’s Degree in Computer Science

University of California, Santa Barbara

Bachelor’s Degree in Computer Science

Skills Skills

Detailed focused individual who is able to deliver quality, error free solutions
Strong communication skills and the ability to communicate to the business in non-technical terms
Strong business acumen and ability to understand business problems and design appropriate technical solutions
Proficiency with SAS EG a strong plus, intermediate to expert SQL skills and experience with large data warehousing environments (Teradata, Oracle, etc.)
Ability to manage time and priorities on multiple, competing projects
Strong programming/technical background in database marketing capacity
Familiarity with relational database structures and the knowledge of how to use that data with marketing offers
Ability to work on multiple projects and work effectively in a geographically multi-location team environment
Knowledge of financial services industry would be an advantage
Knowledge of Microsoft Excel and Word

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Manager, Customer Insights Resume Examples & Samples

Define holistic approach for solving business questions
Design primary consumer research and identify partners to execute research/gather data
Analyze data and distill insights
Identify internal and external data sources to augment findings from primary sources
Present findings to varied audiences
Work with multiple stakeholders in the US and Global Insights team to define priority business questions
Manage projects from start to end
Serve as a thought partner to the organization
Minimum 4 years of experience in an analytical capacity

Manager Customer Insights & Analytics Resume Examples & Samples

Provide analytical support to the various business lines (Global Banking, Products and Services, Finance, Customer Value Proposition, Customer Experience & Distribution Strategy) and customer segment groups (Multicultural banking, small business) to support business activities. Prepare initial findings/recommendations for review by business sponsor or senior members of business analysis team. (40%)
Develop and distribute reporting to support sales officers and the management of their customer portfolios and sales management in the coaching and tracking of their officers. (30%)
Conduct analysis to support the monitoring of the Branch distrribution network and the impact of various marketing activities on Branch sales. (20%)
Provide support to data acquisition development projects, through assistance in database design and the conducting of user acceptance testing. (10%)
Participate on special project teams as required to support the various initiatives

Senior Manager Customer Insights & Analytics Resume Examples & Samples

Pre-campaign analytics
Provide advice on campaign design based on available key indicators and, when available, results of similar previous campaigns. This includes preliminary opportunity sizing, recommending various offers/thresholds, segments, etc
Work with Marketing, Product and Risk groups to determine control group definition, inclusion/exclusion criteria and application of usage segments and predictive models whenever they are applicable
Work closely with the Direct Marketing team to ensure that all the requirements for the post-campaign analysis are well defined and documented
Monitoring
Design and generate regular monthly monitoring reports
Upload the reports to the portal
Ensure that all stakeholders are able to access and properly use/interpret the reports. This may involve some training on the reporting tool (e.g., how to access the portal, the use of pivot tables, drop-down selections, etc.)
Post-campaign analytics
Generate campaign reports that assess the overall success of the campaigns. Reports should include metrics that measure response rates, ROI, incremental lift on key indicators (e.g. purchase volumes, balances, revenues, revolve rates, attrition, retention, etc.) due to the campaign
Prepare final presentations for the product teams. This should highlight the overall results, conclusions on the success of the campaign, learnings and recommendations to increase profitability
Campaign-related ad hoc requests and queries
Provide answers to various ad hoc requests and/or queries
Support Marketing budgeting activities and the Market Share tool. Expand opportunities to use of the Market Share tool
Coach and mentor staff under their leadership. Provide guidance on analytic projects, balance workload among staff, engage in the hiring of full-time and contract resources as required and create a positive working environment across the Decision Support and Management group. Work with other senior managers in the Decision Support and Management team to promote the capabilities of the group to business lines and identify opportunities to improve existing processes
Projects will require exceptional analytical, research, strategic & strong problem solving skills
Advanced skills with SAS, SQL and Microsoft Excel are a must
Advanced skills in Microsoft Powerpoint and Visual Basic are an asset
Banking experience
Campaign experience is an asset
Spanish language is definitely an asset
University degree in computer science, mathematics, statistics, economics or other quantitative discipline

Manager Customer Insights & Analytics Resume Examples & Samples

Provide analytical support to the various business lines (e.g., day-to-day banking, personal lending, domestic finance, etc.) and customer segment groups (e.g., Customer Value Proposition, customer segments, Small Business) to support business activities
Prepare initial analytics findings/recommendations for review by senior members of business analysis team
Develop and distribute reporting to support sales officers in the management of their customer portfolios, and sales management in the coaching and tracking of their officers
Conduct analysis to support the monitoring of the Branch distribution network and the impact of various marketing activities on Branch sales
Provide support to data acquisition development projects, through assistance in database design and the conducting of user acceptance testing
Participate on special project teams as required to support the delivery of Customer Segment Management Initiatives
Support a wide range of analytical activities, and must conduct unbiased, customer-focused analytics, while at the same time ensuring that results do not impede customer acquisition/retention, business line growth and profitability activities
Solid analytical skills: Must be comfortable working with large amounts of information and translating data into clear and concise findings
Knowledge of Bank Information Systems, such as retail product and reporting systems, including finance systems, Sales Builder, International product systems, International data marts and the Enterprize Data Warehouse
Familiarity with the Bank’s operations in the Caribbean and Latin America
Experience with commercially available data sets: Statistic Canada (Census & Financial Holdings), Environics Wealthscapes, MapInfo or Generation 5 Consumer Segment data
Working knowledge of Canadian and International Banking product and services
Excellent programming skills
Knowledge of SAS and SQL language are preferred
Excellent desktop software skills, especially MS Excel, PowerPoint and Access
Strong communication skills, oral and written

Senior Manager Customer Insights Resume Examples & Samples

Define, build, and manage the ETL and data architecture supporting campaign measurement. Assist with development of the long term Customer Insights data strategy and vision
Work with team members to design and create standardized SAS ETL processes and a reporting data model to more efficiently support reporting on marketing campaigns
Lead technical design reviews and provide technical expertise, guidance and coaching to other team members
Provide day to day management and oversight of 3-4 SAS analysts
Developing reports, charts, tables, graphs, and intermediate statistical analysis using tools such as SAS, SQL, Tableau, and MS Excel
6+ years of experience related to designing and building strategic information systems, data modeling/data warehousing, ETL design, and reporting with an emphasis on customer centric data
Expert knowledge of SAS and SQL or other tools to access, transform, and report on data is required. The individual is expected to be “hands-on” with the data
Individual needs to think from a system perspective and design scalable and repeatable solutions
Experience with various databases platforms, including Teradata
Excellent communication and leadership skills and the ability to provide thought leadership on data management, reporting, and analytic systems
Project management experience with the demonstrated ability to drive results; ability to make decisions with partial information, effectively manage through ambiguity and work effectively on multiple projects in a distributed team environment
A bachelor degree in computer science or related business, engineering or quantitative field (e.g. MIS, Computer Science, Statistics, Physics, Engineering, etc.)
Knowledge of Tableau for analytics and familiarity with UNIX programming environment is preferred, but not required
Proficiency in BASE SAS or similar data processing language a strong plus. The ability to be “hands-on” with the data is required
Preferred 2-3 years of experience using SAS BI tools, SAS Information Map and SAS Management Console

Manager Customer Insights & Analytics Resume Examples & Samples

Provide analytical support to the various business lines (e.g. Global Banking, Products and Services) and customer segment groups (e.g. Customer Value Proposition, Small Business) to support business activities
Provide business and/or analytical support to other business areas (e.g. IT&S, Shared Services Regulatory Assurance, Compliance and Global Anti-Money Laundering Unit) to support compliance related activities
Prepare initial findings/recommendations for review by business sponsor or senior members of business analysis team
Develop and distribute reporting to support sales officers and the management of their customer portfolios and sales management in the coaching and tracking of their officers
Knowledge of Bank Information Systems, such as retail product and reporting systems, including finance systems, Sales Builder and the Enterprize Data Warehouse
Knowledge of the Bank's Region/District/Branch network and the operating issues relevant to each level of management, including changes in the Branch operating environment
Experienced with commercially available data sets: Statistic Canada - Census & Financial Holdings , Environics Wealthscapes,
Understanding of the Bank's business case development and approval process
Working knowledge of Canadian and Global Banking product and services
Excellent programming skills. Knowledge of SAS and SQL language are preferred
Excellent knowledge of desktop software, especially MS Excel, Powerpoint and Access

Senior Manager, Customer Insights Resume Examples & Samples

Work with peers in the customer support, product development, marketing and sales teams to design a customer insights framework. Utilize current methodologies and implement new capabilities to align with future business models
Provide visibility and understanding of customer perceptions as it relates to Autodesk products and services. Use this information to inform and influence other Autodesk functional teams to make improvements in customer experience and usability of our products and services
Measure customer satisfaction at the company and division levels and share results across the company in a way that is actionable and impactful
Provide analytical expertise, including quantitative, qualitative and text analysis, to support various business initiatives. Work with customer support, product development, marketing and sales teams to develop recommendations in conjunction with other corporate data
Establish tangible ROI for customer insights activities
Identify and implement new methodologies and best practices within the arena of customer insights to exploit opportunities to enhance existing knowledge and techniques
Manage analysts to achieve desired results
Supervise the activities of third party research companies
Partner with data provision and technology teams to determine primary and secondary data sources to enhance analysis and takeaways
The ideal candidate should have a broad background in high-tech business processes and functions. Prior experience in a high tech organization with global reach is also preferred
12+ years of experience, including experience managing team(s) of senior individual contributors
Must have strong analytical skills and intellectual curiosity with a passion for interpreting quantitative, qualitative and text data, and creating actionable insights that are applied to business decisions
Must be able to influence cross-functionally to achieve consensus and implement desired results
Must combine high level strategic thinking with “roll-up your sleeves to make it happen” mindset, and be self-directed
Ability to complete projects/reports within established deadlines
Must have excellent communication skills, both written and verbal, and strong influencing skills at senior executive levels
Bachelor's degree with business-related focus; MBA is preferred
Ability to conduct and facilitate qualitative research studies also preferred

Senior Manager, Customer Insights Resume Examples & Samples

Deliver a broad scope of analyses including predictive modeling, customer segmentation, lifetime value analysis, cross channel analysis, test design and analysis, and more. Create measurement strategies and test and learn agendas for the brand marketing teams
This is a hands-on role that requires the ability to build statistical models, manipulate data, apply statistical techniques and create reports
Support Marketing teams in the optimization of campaigns, through measurement and analysis of consumer response and engagement. Identify opportunities for more efficient acquisition, development and retention
Craft innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and analytical output
Support the development of CRM programs and brand strategies, marrying data and insights with our brand goals and objectives
Collaborate with business teams to maximize efficiency and effectiveness of our existing $250MM+ global marketing budget across owned and licensed brands by working across our matrixed P&Ls
Manage and mentor junior members on the team
5 years of hands-on statistical modeling experience
Minimum of a Bachelor’s degree in Statistics, Finance, Marketing, Business Administration, or related. Master’s degree in Statistics, Applied Mathematics or related or MBA preferred. The equivalent combination of education, training and work experience may be suitable
Expert at a variety of analytical techniques that must include some of the following: multivariate regression models, cluster analysis, predictive modeling, other advanced methods
Experience in direct marketing analytics preferred
Expert proficiency in SQL
Experience with an analytics tool a must (SAS, SPSS, R etc.) SAS preferred
Comprehensive understanding of marketing metrics, including digital and emerging media
Experience working with large data sets including multi-channel, multi-brand, multi-product environments. Retail and ecommerce experience preferred
Track record of success in providing analysis, strategic direction, and specific business recommendations to senior management on critical decisions
Strong analytical, project management, and communications skills Critical Competencies for Success
Consultative Influence Style – This position and this person will only be successful if they can build relationships by serving stakeholder needs. A service mentality and orientation is essential
Entrepreneurial – Ability to identify strategic needs, with little or no direction, find resources and data, and lead management based on findings
Problem solving – Strong conceptual problem solving skills and business judgment. Ability to simplify the complex, and drive teams to action
Strategic– Ability to connect the dots, where others cannot, and create sustainable and impactful insights and opportunities. Ability to solve old and new problems in new ways and gain internal alignment from the top down
Communication – Clear, concise, compelling, honest, and two-way; able to strongly influence decision-makers. Excellent interpersonal skills with strong teamwork orientation and proficiency and relationship-building with senior executives is required. Execution Excellence – Proven history of translating insights into action. An ability to manage multiple projects /responsibilities is required

Manager Customer Insights & Analytics Resume Examples & Samples

Provide analytical support to the various business lines (Global Banking, Products and Services, Finance, Customer Value Proposition, Customer Experience & Distribution Strategy) and customer segment groups (Multi cultural banking, small business) to support business activities. Prepare initial findings/recommendations for review by business sponsor or senior members of business analysis team. (40%)
Conduct analysis to support the monitoring of the Retail Distribution distribution network and the impact of various marketing activities on Branch sales. (20%)
Knowledge of Bank Information Systems, such as retail product and reporting systems, including finance systems, Sales Builder and the Enterprise Data Warehouse
Solid knowledge of the Bank's Region/District/Branch network and the operating issues relevant to each level of management, including changes in the Branch operating environment
Experienced with commercially available data sets: Statistic Canada - Census & Financial Holdings, Environics Wealthscapes,
Excellent programming skills. Knowledge of SAS and SQL language are preferred. Knowledge of SAS Visual Analytics is an asset
Working knowledge of desktop software, especially MS Excel, Powerpoint and Access
Excellent communication skills, oral and written

Manager Customer Insights & Analytics Resume Examples & Samples

Provide insight and thorough analytics to support internal and external business activities to support Banking Departments make informed cost effective decisions
Support the Bank’s goal to be customer centric by providing well thought-out analysis and insights that will help the Bank acquire, grow and retain customers. Gather requirements; prepare findings/recommendations for review by business sponsor or senior members of Customer Analysis team
Maximize the Bank’s investment in external vendor relationships and internal data acquisition projects through development of requirements, consulting in data structure, providing data samples or analytics in a timely manner with adequate documentation and supporting information
Continually review and improve existing process ensuring that they run efficiently and accurately. Develop SAS code and reports that are well documented and use resources efficiently
Maintain positive working relationships with our Bank partners and other CK&I team members, and proactively contribute to team projects/deliverables
Continually pursue opportunities to improve an understanding the Bank’s financial products, strategic initiatives and industry trends
Provide prompt and clear communication with our internal/external partners to ensure expectations are met
2+ years experience in Financial Services or Customer Analytics
Solid analytical and problem solving skills; must be comfortable working with large amounts of information and translating data into clear and concise findings
Excellent programming skills. Knowledge of SAS and SQL languages are preferred. Knowledge of programming language R, Python and SAS Visual Analytics is beneficial
Excellent written and oral communication/presentation abilities, with technical writing experience
Excellent knowledge of desktop software including Excel, PowerPoint, Access and Outlook
Experience with commercially available data sets: Statistic Canada - Census & , Environics Wealthscapes
Good process management, planning, and negotiation skills to facilitate the execution of deliverables
Solid knowledge of Canadian and Global Banking product and services

Manager, Customer Insights Resume Examples & Samples

Responsibility for the overall Analytics on Demand site, site design, reporting deployment and change control procedures
Responsible for ensuring that appropriate testing, and approvals are in place for report changes and that dashboards adhere to design and metadata standards
Responsible for working with Technology to ensure the appropriate technical environment is in place to support the Analytics on Demand Site
This individual will partner with business users across Customer Insight and Marketing to ensure the overall effectiveness and ease of use for the site
Responsible for architecting, developing, and managing advanced reporting, analytics, dashboards and other BI solutions
Thought leadership on the design and delivery of reporting through the Analytics on Demand Site
Participate in technical design reviews and provide technical expertise, guidance and coaching to other team members
7+ years in site design and managing web reporting solutions. J2EE Java Web application development using Eclipse or some other industry standard IDE
7+ years developing enterprise BI applications and dashboards. Experience or knowledge with Tableau Desktop and managing applications running within the Tableau Server environment
3+ years JavaScript/JQuery programming and configuration
Strong user skills with Hadoop/Cloudera/Impala databases
Strong business acumen and ability to understand business problems and design appropriate technical solutions
Experience with user interface/graphic design, building and managing a compelling site
Ability to manage time and priorities on multiple, competing projects
Detailed focused individual who is able to deliver quality, error free solutions
Ability to work on multiple projects and work effectively in a geographically multi-location team environment
General knowledge of CRM, database, marketing, direct marketing measurement, response attribution and campaign related data is preferred

Manager, Customer Insights Resume Examples & Samples

Work with multiple partners across the organization to gather business requirements in the areas of marketing data, tools, analytics, measurement, and reporting
Help shape roadmap to align with business strategies and achieve critical operating goals
Develop technical requirements and processes to facilitate implementation via our Information Technology partners
Define and assist in the implementation of an appropriate standard data structure to support database marketing in the capacity of analytics to define strategy, sizing efforts, analytics, and execution & reporting. Includes identifying data needs and implementing a structure to store and update data in line with enterprise wide data standards and storage
Create and maintain quality documentation
Define the technical integration
Define the operational processes, technical connections and data interfaces to enable new campaign capabilities
Support the internal teams throughout the entire development and engineering lifecycle, including the requirements phase, the test phase, and the launch phase
Define the integration processes, interfaces, and business rules based on the existing standards
Elicit and analyze business requirements (change requests and new features)
Develop technical solutions in conjunction with Product Owners, Technical Architects and Engineering
Create detailed specifications
Provide business/functional support for teams that require new features
Develop, manage, and maintain end-to-end processes, including maintaining the documentation
Consult with internal departments regarding feasibility and best practices
Change management- manage changes and enhancements, including intake, scoping, prioritization, funding, documentation and implementation
Evaluate and assist in the implementation and on-going maintenance and enhancement of campaign execution tools
5+ years’ experience defining and managing technical capability requirements
3+ years’ experience with business and technical solution design in campaign planning and execution, including hands on experience with marketing execution tools
5+ years’ experience building and or executing automated, multi-channel closed loop marketing campaigns that incorporate common data structures, forecasting, simulation, models, business rules, resting & competing offer rules, profit based decision making, list execution and analytical & testing environments
Bachelor's or Master's degree in Computer Science, Information Systems, or other related field, or equivalent work experience
Very strong knowledge of requirements capturing methods and tools
High problem-solving competency and customer orientation
Strong analytical and product management skills required, including a thorough understanding of how to interpret customer business needs and translate them into technical application and operational solutions
Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, including all levels of business, marketing and technology colleagues as well as outside contacts
Databased Marketing campaign management experience across multiple functions including forecasting/simulation, optimization, segmentation, campaign execution, and campaign workflow
Experience in development and execution of marketing platforms to enable event or trigger based campaigns, including capabilities for detection, prioritization and execution
Strong proficiency in all aspects of database marketing processes and data structure required
Knowledge of Microsoft Excel and Word
Familiarity with relational database structures and the knowledge of how to use that data with marketing offers
Strong programming/technical background in database marketing capacity
Background working with outside marketing vendors preferred
Marketing experience in the financial industry- credit cards, retirement, etc. preferred
Experience in marketing using SQL and/or SAS tools
Previous experience running CMk database marketing platform
Previous experience running event based marketing platforms

Senior Manager, Customer Insights Resume Examples & Samples

The individual will manage the team that supports the Customer Insight’s analytic data environment and provide the thought leadership on data governance and data management best practices. This individual will ensure that appropriate data managements practices and controls are in place for the analytic data used by Customer Insight
Define and participate in the organization’s data governance activities and provide technical expertise, guidance and coaching to other team members
The individual will oversee and design the appropriate internal data solutions for the team, be the CI point person on larger, cross-enterprise data solutions and provide oversight on data enhancement projects sponsored by Customer Insight
The data management team is responsible for monitoring, identifying, and working with the appropriate teams to resolve data quality issues impacting Customer Insight processes. This includes having the proper control procedures in place for change management
Experience in implementing data dictionaries, business glossary, data lineage, governance work-flows, data service agreements and quality metrics. Experience in defining data governance operating model and communicating it to wider organization
Experience in data governance and ability to provide thought leadership in data management best practices
Demonstrates leadership ability, communication and interpersonal skills necessary to interact with management, staff and internal customers
Strong communication skills and the ability to communicate to the business in non-technical terms
Experience with large data warehousing environments (Teradata, Oracle, etc.), and analytic applications
A bachelor degree in information management, computer science or related business, engineering or quantitative field (e.g. MIS, Operations Research, Statistics, Physics, Engineering, etc.)

Manager, Customer Insights Resume Examples & Samples

Work in cross functional team environment
Manage large scale multi-channel marketing programs from Customer Insights perspective
Work closely with business partners to define campaign requirements
Document and define all business requirements to technical requirements for campaign execution analysts
Serve as point contact for business partners for inquiries on campaigns & efforts
Work closely with Insights team to deliver results and provide recommendations for enhancements
Communication with business partners on findings and learnings
Mange appropriate documentation on all campaigns for audit and tracking
Create SOPs and enhance processes by creating, implementing, managing standards
Serve as point contact for DBM PMs
Enhance and Monitor Operational metrics for senior leadership
Work across many teams managing multiple programs
Supervise a staff to ensure standardization and consistency
Work with business partners to ensure engagement with CI DBM is consistent and smooth – training and enhancing processes
Support campaign planning process by providing input on time allocation for campaign development, execution, and overall opportunities via thought leadership
Expert in MS Excel and using pivot tables
Proficient in MS Office Tools
10+ years in database marketing / CRM
10+ years in campaign management
10+ years or education equivalency in marketing, finance, database marketing, or other related field
Understanding of database marketing and campaign management principles
Expert in campaign execution processes, data and tools including design of experiment construction, measurement and tracking
Tableau or BI Tools
CRM Campaign Management tools
Manipulation of data using MS Excel pivot table and / or BI tools

Manager Customer Insights & Analytics Resume Examples & Samples

Provide support to data acquisition development projects, through assistance in database design and the conducting of user acceptance testing. As not all information resides in our Data Marts in Toronto, there will be a need to approach the countries for access to information not available locally in order to provide a fulsome analysis. Technical expertise will be required to link this information to our local information
Provide analytical support to the various business lines (day-to-day banking, personal lending, finance) and customer segment groups (customer value proposition customers segments, Multicultural banking, small business) to support business activities. Prepare initial findings/recommendations for review by business sponsor or senior members of business analysis team
Conduct analysis to support the monitoring of the Branch distrribution network and the impact of various marketing activities on Branch sales
5+ years analytical experience using SAS

Manager, Customer Insights Resume Examples & Samples

Support current build and delivery of data within the SAS environment, adhering to standards and good guidelines. Follow good data management practices and include controls in the development process
A Bachelor’s degree in Information Management, Computer Science or related business, engineering or quantitative field (MIS, Operations Research, Statistics, Physics, Engineering)
10 years of experience working in SAS and other large data warehousing environments (Oracle, Teradata) for analytic applications
Strong business acumen and ability to understand business problems and design appropriate data solutions
Time Management – Manage focus and productivity across multiple, competing projects
Results oriented – understand business impact of projects; prioritize and perform activities that provide the greatest results and impact
Ability to work effectively in a geographically distributed team environment
Understand and work with diverse individuals and teams

Manager Customer Insights & Analytics Resume Examples & Samples

Provide support to various business lines (e.g., day-to-day banking, personal lending, retail deposits and investments) and stakeholders and lead the discovery processes to identify business requirements and expected outcome
Conduct data analysis using Big Data tools and provide insights needed to make decisions
Develop innovative and effective approaches and apply statistical and predictive modelling techniques to solve client’s analytics problems and communicate results and methodologies to business clients and senior members of the analytics team
Provide support to data acquisition and Enterprise Data Lake development projects and identify what data is available and relevant

Manager, Customer Insights Resume Examples & Samples

Contribute to setting up the capabilities to provide key customer intelligence insights to the operations, businesses and support units within SingTel
Architect the data flow and processes to consolidate information from existing data warehouse, new data warehouse, BigData database and other analytical databases
Design, development and implementation of
Consolidation of disparate data sources and development of data marts for optimal use by business analysts
Exploration of new data sources and enrichment of data warehouse
Technical feasibility assessment and support for business analysts
Identify and Leverage Big Data technologies to help in Cons Ops business improvement
Bachelor Degree with 8 years of Data Management and analytics
Extensive hands-on experience on building analytics capability in Telco and retail industry
Project management skill
Specific Knowledge SAS, Expert-level SQL, Data Modeling and Warehousing, Hadoop and BigData Tableau, Predictive Modeling, Text Mining
Developing team members technical knowledge and skills in analytics and data modeling domain

Manager, Customer Insights Resume Examples & Samples

A minimum of four (4) years of professional experience
A minimum of four (4) years of experience in market research
Proficiency with MS Word, Excel, PowerPoint, and Outlook
Ability to travel 30% of the time
Ability to work extended hours and weekends as needed
Experience with SPSS technology preferred or SASS technology
MA/MS Master’s Degree in social sciences, consumer behavior, or marketing with quantitative and qualitative research emphasis
A minimum of five (5) years of professional experience
A minimum of two (2) years of management or supervisory experience
A minimum of five (5) years of experience in a quantitative and/or qualitative research management role
In depth knowledge of SALT, Smith Travel Research data, and internal corporate data systems
RIVA moderator training
Global experience in working cross-culturally advantageous including consumers and team members

Manager, Customer Insights & Analytics Resume Examples & Samples

Oversee digital analytics and insights reporting, presenting actionable recommendations
Spearhead testing strategies across numerous digital properties
Work with Director on prioritization and implementation of analytics tools
Collaborate with various business areas and provide digital insights into product performance, site activity, and customer behavior
Digital tag management
Develop segmentation strategies, leveraging insights gained from various analytics tools
Manage and develop analyst
Degree in Marketing, Finance, Economics, Mathematics, Business Administration or related field
4+ years of experience working in web analytics or related area
Experience using web analytics tools such as Google Analytics, Adobe Analytics, or similar
Experience with a tag management system required
Experience with A/B and MVT testing tools preferred
Understanding of data models and data structures preferred
Excellent attention to detail and communication skills
High degree of reliability
Ability to multi-task and communicate effectively with different levels of the organization
Knowledge of website technology preferred (HTML, CSS, Javascript)
Experience with retail industry or multi-channel business models a plus

Manager Customer Insights Resume Examples & Samples

Be an insights expert and apply consumer, shopper, category and brand insights to the business to drive sales for Mondelez and Walmart
Ability to create best in class category/shopper analyses incorporating data from multiple sources such as custom studies, household panel data, POS data and consumer/shopper trends to deliver category leading strategies
Able to apply understanding of the Mondelez and its strategies as well as Walmart and its goals and strategies in order to proactively identify growth opportunities
Partner with North America headquarter insights team to generate, leverage and provide input to customer-specific, shopper and customer research projects that drive actionable insights for Mondelez and Walmart
Develop and execute succinct, yet thorough insight focused project plans that include cross-functional collaboration, objectives and timelines to meet business needs
Partner with Customer Business Team and other internal support functions to plan, create and analyze short and long term business plans
A minimum of 5-7 years of experience in Category Management, Insights and/or Research within the CPG industry. Walmart experience preferred
Proficiency in Microsoft Office (including Excel and PowerPoint) required
Demonstrated strong cross-functional team leadership skills
Extensive experience utilizing POS and syndicated data (e.g. Retail Link, Nielsen, IRI, Spectra and Household Panel) is needed
Expertise in consumer and shopper platforms such as Source of Volume, Trial and Repeat, Buyer Conversion, Consumer Segmentation and Market Basket Analysis
Able to demonstrate a strong understanding and application of analytics and shopper insights and leverage best demonstrated practices
Strong follow-through and prioritization skills. Initiative, self-motivation and strong sense of urgency are essential. Must be able to prioritize multiple tasks/projects while delivering results and meeting deadlines

Manager, Customer Insights Resume Examples & Samples

Overall
University degree in business, social science or other relevant discipline required
Minimum of 8 years in progressively responsible positions related to Customer / Business Data Analysis and Insights Generation, Presentation and Story-telling, Consulting, Internal / External Partner Management and Marketing Research
Proven ability to manage large-scale, continuous Customer Experience tracking studies/ programs independently
Experience with Digital (online, mobile) and/ or phone channel an asset
Experience in the Financial Services industry an asset
Strong analytical and interpretive skills – ability to synthesize information from multiple sources with minimum direction
Proven ability to think, organize and present timely and relevant insights to business
Proven ability to develop and articulate strategic recommendation in formal presentation
Comfortable dealing with ambiguity with an ability to create focus
Strong focus/ commitment to quality control and continuous improvement
Proven project management capabilities (ability to set/adjust priorities, ability to multi-task in a fast-paced environment)
Demonstrated strength in impacting and influencing stakeholders
Thorough knowledge of, and competency in, all phases of quantitative and qualitative marketing research, including design, methodology and interpretation of statistical analysis
Competency in Online research methodology critical
A strong team player who actively promotes teamwork

Senior Manager, Customer Insights Resume Examples & Samples

Design Omni channel testing programs to facilitate actionable customer insight to support marketing program optimization
Communicate effective data stories to influence decisions. Present reporting, showing shifts in customer marketing behavior, demographic profiles, contact analysis and database composition to key stakeholders, providing actionable insights and opportunities from that data. Provide internal business partners with accurate and pertinent customer insights and dashboards that enhance and guide effective decision making
Design, execute and interpret data analytics to make recommendations that further drive customer acquisition, increase customer loyalty, improve the customer experience and create measurable business impact
Pull data from multiple database sources across different platforms to forecast and analyze sales results and customer behavior, including the following: Incremental Sales, Response rates, Omni Channel Customer Behavior and Attribution
Define and lead analysis of marketing and sales data to develop insights and make recommendations on areas for optimization, both for the marketing team and cross functional business partners, as needed. Analyzing customer data to create customer profiles, segmentation, and trending analyses, LTV modeling and response analysis
Work collaboratively across departments to understand company goals and develop customer acquisition and customer retention programs and develop vendor partnerships to drive said activities

Senior Manager, Customer Insights Resume Examples & Samples

Lead market research & analysis efforts to evaluate the Customer Experience through end user & buyer surveys
Manage complex customer experience studies using internal and external resources
Work as part of a core Customer experience team to manage the research and analytical process; inclusive of leading a team of up to two analysts
Analyze data to identify strengths, pain points and actions which lead to “Delighting the Customer”
Partner with the Director of Customer Data Management and the technology team to ensure optimum customer data quality and data availability to support customer data analysis
Lead data collection and tool selection for presenting customer facing data metrics for all customer facing functions to drive improved proactive outreach and use of products
Own Customer Usage Reporting – definition, data collection strategy and presentation to customer; work in collaboration with product owner to ensure optimal experience and connection back to customer ROI/value
Minimum Bachelor’s Degree.(Statistics, Marketing research or Marketing) Advanced Degree preferred
Minimum 6+ years in a strategic insights / analytics role, with a very strong background in analytics
3+ years designing, implementing and analyzing customer experience research related to Net Promoter Score or other loyalty metrics, including identifying actions to take to improve the consumer experience
Must have strong leadership skills with at least 3 years in a leadership role
Passion for understanding the customer and improving their experience
Working knowledge of various statistical modeling techniques and their application within complex analytical projects, e.g., regression modeling, promotion response modeling, ROI and correlation coefficient, etc
Extensive computer proficiency with desktop software in a Windows environment required including Excel, Visio, Access, and PowerPoint
Intermediate to advanced skills in SQL programming
Ability to work independently in a dynamic fast-paced environment, with minimal supervision
Excellent organizational, planning and project management skills with a strong attention to detail and ability to effectively manage cross-functional projects
Demonstrated aptitude for detail as well as the ability to understand the big picture
Strong verbal and written communication skills as well as strong problem solving abilities
Healthcare industry experience preferred

Manager, Customer Insights Resume Examples & Samples

Work closely with internal clients to understand their business processes, challenges, needs and objectives, and to define and execute their customer analytics enablement plan
Own analytical projects from start to end, from initial needs assessment and scoping through to measurement and presentation of project outcomes
Leverage other specialist teams (Data Science, BI, Consumer Research) to deliver a comprehensive analytics enablement plan that addresses client needs and maximizes business results
Lead business adoption of advanced analytical capabilities
Ongoing customer insights discovery through hands-on database analysis and guidance of analyst team
Develop strong working relationships with stakeholders, ensuring overall Customer Insights work plan always aligned with business objectives and priorities, and maintaining regular communication of project milestones
In partnership with the BI team, lead the requirements definition and delivery of internally developed, self-service reporting and insights tools. Provide ongoing user education, training and support to drive business adoption and usage
Cultivate a culture of exploration and excellence; inspire your team to exceed expectations, challenge convention and above all, realize their full potential
Provide coaching, mentorship and professional development opportunities to your team
Post-secondary education in Business, Engineering or another numerate field
5+ years of relevant work experience with a preferred focus on retail/loyalty analytics
Previous experience leading multiple, concurrent projects; excellent time-management and organizational skills
Previous experience leading a team; ability to lead by example and align a team under a common vision
Superior logical reasoning and analytical skills balanced by a keen awareness of commercial objectives, needs and constraints
Solid experience querying large databases using SQL; experience with other analytical platforms (e.g. SAS, Tableau, etc.) considered an asset
Self-starter and strong sense of ownership – comfortable working with limited direction
Demonstrated ability to work through complex/ambiguous business problems and partner with internal clients using a consultative approach
Demonstrated ability to drive change and communicate effectively across all layers of an organization
Impeccable attention to detail

Senior Manager, Customer Insights Resume Examples & Samples

Customer Journey Experience
Bachelor’s Degree in related field from an accredited institution
5+ years of related experience
Experience with qualitative and quantitative user research, including experimental design, sample selection, recruiting, surveys, focus groups, in-person and remote usability testing, ethnographic field research, and more
Strong knowledge of customer experience discipline & tools
Training in consumer research techniques, including surveys, focus groups, trend analysis, and syndicated data
Ability to synthesize multiple data sources into actionable insights
Experience with survey tools such as Qualtrics, Foresee, etc
Strong and creative analytical thinker. You ask the right questions and get meaningful data to answer them, You are a story teller through data not just a presenter of numbers and charts
Proficient in Microsoft Office and able to develop audience appropriate presentations
Ability to effectively engage with internal and external stakeholders
Strong verbal and written communication skills and executive presence
Experience working in an Agile environment is a plus
Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously
Excellent analytical and organizational skills