VP, Digital Strategy Resume Samples

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LB
L Bogisich
Leonie
Bogisich
595 Jaida Stream
Philadelphia
PA
+1 (555) 247 7503
595 Jaida Stream
Philadelphia
PA
Phone
p +1 (555) 247 7503
Experience Experience
03/2015 present
Chicago, IL
VP, Digital Strategy, Sales, & Commerce
Chicago, IL
VP, Digital Strategy, Sales, & Commerce
03/2015 present
Chicago, IL
VP, Digital Strategy, Sales, & Commerce
03/2015 present
  • Make extensive use of data to increase revenue and make better business decisions
  • Develop and manage overall account-based initiatives for DMG to achieve increased revenue and marketing objectives
  • Forecast, monitor and evaluate fiscal performance of departmental efforts
  • Manage strong relationships with distribution and license partners to extend effectiveness of the DMG team
  • Develop new opportunities, including business models, geographies and products in physical and digital spaces
  • Create and maximize opportunities for catalog products
  • Provide physical unit projections and guidance for supply chain
08/2012 09/2014
Boston, MA
VP, Digital Strategy
Boston, MA
VP, Digital Strategy
08/2012 09/2014
Boston, MA
VP, Digital Strategy
08/2012 09/2014
  • Deciding/recommending development priorities against budget, business, and resource realities
  • Creates the Bank’s digital-first content strategy
  • Responsible for leading and building out a cross-functional, strategic team
  • Manages creative teams including social media, graphic design, web development and videography using best practices
  • Designs user-centric space for specialized groups like economists, thought leaders, financial institutions, government outreach and community and business
  • Responsible for implementing cross-channel analytics, surfacing relevant emerging trends, and providing comprehensive guidelines
  • Responsible for managing vendor relationships to ensure on-time, efficient and effective projects
07/2005 02/2012
Detroit, MI
VP Digital Strategy
Detroit, MI
VP Digital Strategy
07/2005 02/2012
Detroit, MI
VP Digital Strategy
07/2005 02/2012
  • Digital Strategic Planning
  • Develop the business and operations strategy for BET‘s digital brands as well as identify value-maximizing growth opportunities, including emerging products, markets, and geographic territories
  • Assist in implementing a strategic approach to analyzing digital data, determining technology and reporting capabilities, and allocating resources efficiently
  • Management / Operations
  • Lead, develop and manage key operational functions for BET’s Digital business including Finance, Business Intelligence, Analytics, and Digital Ad Operations
  • Lead, develop, and execute overall digital strategy for SMN artists and label, including social media and web campaigns, content development, use of music video content, and use of data/analytics. Ensure campaigns are connected to over-arching artist strategy,
  • Identify and develop specific digital opportunities/ partnerships that increase artist exposure, fan engagement, and revenue; manage digital services client relationships for label
Education Education
Bachelor’s Degree in Computer Science
Bachelor’s Degree in Computer Science
Illinois State University
Bachelor’s Degree in Computer Science
Skills Skills
  • Strong business acumen; ability to learn the business quickly including related strategic business drivers
  • Strong ability to motivate and manage the work of a growing and dynamic team with a desire to deliver world-class work
  • Ability to be comfortable with uncertainty and can act with agility
  • Comprehensive knowledge of operations in a large, diverse corporate environment
  • Ability to manage time, prioritize tasks and work under pressure
  • Strong organizational, stakeholder, and vendor management skills
  • Proven ability to work effectively in a constantly changing environment
  • Excellent analytical, organizational and general management skills
  • Strong critical thinking, analytical and organizational skills
  • Extremely strong analytical and problem solving skills
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3 VP, Digital Strategy resume templates

1

VP Digital Strategy Resume Examples & Samples

  • Digital Strategic Planning
  • Develop the business and operations strategy for BET‘s digital brands as well as identify value-maximizing growth opportunities, including emerging products, markets, and geographic territories
  • Leverage key factors including overall market dynamics, digital media and entertainment industry trends, consumer preferences, product/service trends, data and analytics, and competitive forces to develop game-changing digital products and services that will create significant value for BET and its end consumers
  • Assist in implementing a strategic approach to analyzing digital data, determining technology and reporting capabilities, and allocating resources efficiently
  • Management / Operations
  • Lead, develop and manage key operational functions for BET’s Digital business including Finance, Business Intelligence, Analytics, and Digital Ad Operations
  • Provide day-to-day oversight of the department, working with senior leadership in editorial, creative, product and integrated communication, as well as other media teams, to identify and/or develop solutions to support client needs
  • Collaborate with cross-functional teams to influence and inform the entire product portfolio and roadmap implementation of new functionality and improvement projects for digital experiences, and + digital channels/touch points, in support of revenue targets and KPIs
  • Bachelor’s Degree required, MBA Preferred
  • Minimum 10-15 years experience
  • Previous experience in business development within new media; experience with online, mobile web and mobile apps
  • Must be highly proficient with MS Office software (Power Point, Excel, Word)
  • Strong organizational skills, with the ability to develop and manage products at different stages of the product lifecycle
  • Experience estimating and managing budgets over $1M
  • Strong analytical, organizational and problem solving skills with ability to interpret and translate data into key learnings
  • Experience in demonstrating leadership/influence and collaboration in a matrix-managed environment, and across multiple and diverse groups
  • Must have excellent written and communication skills, and demonstrate meticulous attention to detail
  • Broad knowledge of and interest in Entertainment
  • Entrepreneurial, startup attitude, willing to take initiative and calculated risks
  • Excellent consultative, listening, communications and analytical skills
  • Excellent interpersonal skills, including the ability to work across the organization and interact/influence/negotiate effectively at all levels of management and peers
2

VP, Digital Strategy, Sales, & Commerce Resume Examples & Samples

  • Develop and manage overall account-based initiatives for DMG to achieve increased revenue and marketing objectives
  • Oversee strong physical sales business, creating, executing and evaluating retail promotional, merchandising, positioning and placement opportunities
  • Oversee digital marketing activities for artists and brands with a focus on driving engagement, awareness, demand and monetization
  • Oversee strong digital business partner relationships (Apple, Vevo, Twitter, etc.) with a focus on emerging accounts and usage trends
  • Develop new opportunities, including business models, geographies and products in physical and digital spaces
  • Create and maximize opportunities for catalog products
  • Grow direct-to-consumer effectiveness and new product opportunities
  • Forecast, monitor and evaluate fiscal performance of departmental efforts
  • Provide physical unit projections and guidance for supply chain
  • Guide digital commerce and marketing strategies
  • Explore new and emerging technologies, platforms and consumer trends
  • Make extensive use of data to increase revenue and make better business decisions
  • Manage strong relationships with distribution and license partners to extend effectiveness of the DMG team
  • Seek out partnerships with other segments of The Walt Disney Company to generate opportunities and maximize revenue
  • Guide global partners to maintain local market autonomy within a coordinated worldwide strategy
  • Lead a newly-combined team of 13, building unit cohesion, collaboration and efficiency
  • Expert understanding of new technologies, platforms and digital services
  • Keen insight into online consumer behaviors
  • Experience with managing on-line communities
  • Ability to apply analytical thinking to create effective strategic programs
  • In-depth knowledge of direct-to-consumer marketing and promotions (including testing, reporting, acquisition, retention, & engagement)
  • Strong project management & ability to multi-task
  • Account management experience
  • Track record in leading people in a fast-paced entrepreneurial environment
  • Excellent communication skills and an ability to enlist cooperation among external partners, vendors, agencies, etc. in addition to internal stakeholders
  • Music industry experience preferred
3

Assistant VP-digital Strategy Resume Examples & Samples

  • Previous experience in digital product management including defining product requirements, prioritization and hypothesis driven problem solving
  • Passion for investing and personal finance, with a core basic understanding of key financial trends and a desire to learn advanced concepts quickly
  • Knowledge of SQL and experience with accessing and retrieving data from databases such as SQL Server, Oracle etc
  • Ability to solve business problems by analyzing large datasets including understanding and experience of regression models, clustering and optimization algorithm
  • Excellent communicator with solid written and verbal presentation skills
  • Ability to work at an abstract level and continuously ‘pivot’ to arrive at new and innovative solutions
  • Strategic thinker able to define and evaluate alternatives, and translate goals into specific project tasks
  • 5+ years of professional experience in consumer technology, banking, wealth management and/or top tier consulting firm with a focus on digital strategy
  • 3+ years professional experience in data analysis, digital strategy or digital product management
  • An outstanding academic and professional record of achievement (MBA or an advanced degree from a premier institution is preferred)
  • Advanced knowledge of SQL, including stored procedures, index management, query optimization is a plus
  • Experience in public speaking is a plus
4

VP, Digital Strategy & Business Development Resume Examples & Samples

  • Work with key digital partners to structure, negotiate, and execute global agreements, maintaining strong relationships while representing the strategic view of WMG
  • Identify, structure, and execute new business opportunities in either new categories or with new partners to help drive revenue and strategy
  • Maintain key partner relationships and find new ways to drive WMG revenues and create opportunities on new and existing platforms
  • Evaluate potential licensing partners in the digital space – social networks, interactive radio, online video, mobile commerce, etc
  • Communicate deals, both completed and in process, to key stakeholders within WMG and to senior management
  • Partner with business development team to assess emergent companies interested in commercially exploiting WMG content
  • Strong understanding of major new media platforms and businesses
  • Foreign language skills preferred, but not required
  • 10+ year’s experience at a media company, global investment bank, or top-tier management consultancy
5

VP Digital Strategy Resume Examples & Samples

  • Lead, develop, and execute overall digital strategy for SMN artists and label, including social media and web campaigns, content development, use of music video content, and use of data/analytics. Ensure campaigns are connected to over-arching artist strategy,
  • Identify and develop specific digital opportunities/ partnerships that increase artist exposure, fan engagement, and revenue; manage digital services client relationships for label
  • Direct and oversee day-to-day functions of staff who are responsible for: management of artist social media, account management, creation of artist digital assets, management of third-party vendors for website creation and contracted marketing campaigns, analysis of online marketing effectiveness, and management of digital advertising
  • Lead digital team to develop social media, content, and SEO strategy and implement resulting marketing campaigns. Develop team to ensure work quality is best-in-class and department culture is collaborative and open
  • Build and maintain strong, effective, collaborative working relationships with artists and artist managers as well as across the business unit
  • Serve as business unit liaison with corporate digital staff, as well as counterparts for digital initiatives at other Sony Music labels (US and international)
  • Prepare and distribute information up, down, and across the organization to ensure timely communication and information flow and to enable informed decision-making
  • Continually expand and share knowledge of emerging digital marketing technologies and services. Build new and existing relationships with emerging digital and tech tool companies
  • Analyze and make recommendations regarding effectiveness of digital tools by collecting and evaluating marketing response data
  • Manage development, direction and administration of SMN.com and other label-wide digital initiatives
6

VP Digital Strategy Resume Examples & Samples

  • Direct oversight of digital business strategy and operations
  • Establish success metrics and KPIs, and provide support to help leaders of the various brands and products meet or exceed them
  • Anticipate key marketplace trends, opportunities and vulnerabilities, evaluate new technologies and business models, and lead analysis for prospective business ventures and digital product offerings
  • Supervise all required analyses (market, competitive, operational, financial, feasibility, etc.), either directly performed by the Digital Strategy team or in combination with key internal partners
  • Create business plans for various digital strategic initiatives and new business ventures
  • Collaborate with and leverage the Consumer Experience team in conducting analysis and creating business plans
  • Work collaboratively with leaders of digital business units to identify and help execute strategic goals and objectives
  • Utilize effective leadership practices to attract, develop and retain top talent at all levels
  • Significant experience in a senior level strategy role at a media/digital media business or consulting group
  • Deep understanding of digital as well as the marketplace and current trends in media/digital media
  • A proven track record of developing actionable and profitable strategies (business, ad sales, etc.) that also drive business growth and brand equity
  • Excellent analytical, problem-solving and quantitative skills
  • Strong organizational and project management skills
  • Demonstrated experience in building and maintaining successful, influential working relationships at all levels of an organization
  • A leadership approach that fosters collaboration and teamwork
  • Ability to motivate teams/people that aren’t direct reports to achieve business goals
  • Ability to manage, inspire and develop a diverse staff
  • Outstanding oral, written and presentation skills
  • Ability to motivate and collaborate in a highly matrixed enivronment
  • Exceptional storytelling and influencing skills
  • Experience and proven track record with a premier global investment bank, management consultancy or private equity firm
  • MBA, preferably from a top-tier school
7

VP, Digital Strategy & Operations Resume Examples & Samples

  • Excellent communication, collaboration and interpersonal skills
  • Recognized as a strategic and technical operating leader
  • Expert knowledge of the key technical specialty areas
  • Project management, agile methodologies
  • Big-data capabilities and solutions
  • Data warehouse, operational data stores, data appliance solutions and services
  • Analysis of consumer, product, web traffic, advertising, social media and sentiment data
  • Analysis of business performance data (including finance and human resource data)
  • Managing in a matrix organization
  • New technology evaluation
  • Leverages expert knowledge to anticipate a wide range of future needs and opportunities and facilitates development of complex solutions
  • Converts expert level technology trends and issues into meaningful, understandable business issues that are actionable
  • Typically has 10 + years management experience
  • BS/BA degree in computer science or related field. Advanced degree in mathematics, statistics, computer science a strong plus or Masters degree in related field
8

VP, Digital Strategy Resume Examples & Samples

  • Ensure a robust customer experience in each Channel, with competitive differentiation for all brands and offers
  • Provide leadership and guidance to a team of professionals to ensure individual and business goals are achieved and/or exceeded. This includes attracting, aligning, motivating, and retaining people with the competencies to meet present and future business goals in the highly competitive market for talent across online and mobile
  • Continuously put forward strategies that enhance a superior client experience throughout the Digital Channels and User Experience portfolio to increase client satisfaction and loyalty. This will include establishing and monitoring consistent service-level standards for Digital Channels and User Experience
  • Conduct effective consulting with key partners and stakeholders to size and determine appropriate strategies. Facilitate discussions and consolidate ideas as appropriate to establish a clear direction
  • Design and deliver robust feasibility and lean validation cases for proposed strategic direction and associated initiatives. Solicit support formally and informally from applicable stakeholders
  • Liaise and Partner with Technology to clearly facilitate intellectual transfer of strategy, objectives, initiatives and address strategy adjustments in face of delivery implications
  • Represent CIBC on related forums, associations, and industry groups as required
  • Build and manage relationships and strategies across the enterprise to ensure we leverage investments to deliver profitable revenue growth and a fully-integrated client experience
  • Support the monitoring and management of Digital Channels and User Experience cost structures for both direct and support costs, ensuring effective use of corporate resources
  • Support the drive for adoption and usage of digital channels to support client’s needs and CIBC strategy
  • Partnering with Technology, setting direction on Innovation hub and managing Live Labs at MaRS
  • Lead the definition and design of technology components supporting the enterprise digital capabilities model bridging business and technology
  • Responsible to develop and grow the innovation hub at MaRS and potentially other innovation hubs including strategy, resourcing, identification and execution of sprints, building partnerships, leveraging the larger innovation hub resources to benefit the enterprise
  • Utilizing Minimal Viable Product (MVP) approaches to bring new digital capabilities to market that encompass agile methodologies, design thinking and other innovative processes that will result in a differentiated digital client experience
  • Manage the digital channels project portfolio to ensure projects are delivered on time and budget
  • Act as executive sponsor for all digital channels related governance, project oversight and risk management activities
  • Relationship development and management of CIBC’s digital channels strategic partners
  • Product group leadership including EVP, SVP & VPs of Mortgages, Cards, Deposits, Lending, Insurance and Amicus
  • Channel group leadership including EVP Retail Distribution and Channel Strategy, executives across Retail Distribution & Channel Strategy including leaders of Telephone Banking, Mobile Sales Force, National Sales & Service, Region Heads in Retail Distribution, and Technology
  • Partnership with RBB Technology Leadership
  • Leadership of Internal risk/control groups including Integrated Business Control Services, Audit, Legal, Compliance, Enterprise Information Security
  • Leadership and key leaders of support groups/teams including SVP & VPs Technology & Operations, HR, Finance, Corporate Real Estate, Corporate communications, Marketing
  • As an employee of CIBC, the incumbent must comply with all applicable CIBC and Line of Business policies, guidelines and controls
  • As the manager of people, this job must ensure all employees within the business unit comply with all applicable CIBC and Line of Business policies, standards, guidelines and control requirements
  • Comprehensive knowledge of the principles, practices and procedures required to develop best practice, knowledge-based business systems and strategic capability
  • Understanding of mission critical delivery systems, including business resumption and contingency. Ability to apply these competencies within an integrated and complex business environment involving multiple vendors and/or solutions
  • Expert execution and problem solving approach and capacity to develop unique solutions
  • Deep experience and expertise with project lifecycle management, object oriented programming, database design and agile development methodologies
  • Advanced skill as a relationship manager with partners and suppliers
  • Strong leadership and change management skills
  • Effective communication & relationship building and influencing skills
  • Proven ability to work effectively in a constantly changing environment
  • Excellent analytical, organizational and general management skills
  • Comprehensive knowledge of operations in a large, diverse corporate environment
9

VP, Digital Strategy & E-commerce Resume Examples & Samples

  • Formulate strategy for digital development, specifying tools and processes necessary to execute the strategy, to speed development and delivery of products and services, assess customer pain points and quickly build products and services to address them designing scalable platforms using APIs
  • Create roadmaps for digital products and processes, designing products and interaction experiences (in online channels) to create distinction and competitive advantage, creating presentations to illustrate concepts and prototypes, summarizing marketplace and competitive strategy
  • Provide creative thought leadership and operational oversight of digital strategies including E-Commerce, social media, digital in retail, and digital operations
  • Create documentation, assemble cross functional teams, communicate key deliverables, coordinate activities, develop options to overcome roadblocks, create plans and track activities, communicate progress, analyze and reassess frequently, follow plans through to implementation, measure effectiveness and if necessary propose next phase adjustments
  • Gather information. summarize key aspects, discern critical details which indicate opportunities to leverage firm resources, propose scenarios to capture value
  • E-Commerce: Engage cardmembers and persuade them to use the Discover Card when they spend online. Design and execute techniques that will increase Discover’s share of use at digital point-of-sale, including e-wallets and emerging payments
  • Enhance Discover's purchase-rewards program, "Discover Deals," to increase customer use
  • Lead innovation efforts in e-commerce payment utilities, including evaluating potential partnerships and taking them from ideation to execution
  • Work closely with the Discover Network division to drive online acceptance (sites that accept Discover as payment)
  • Promote a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to require standards and processes
  • Strong quantitative analytic skills
  • Team leadership experience, including managing people managers
  • Expert knowledge of online advertising, online strategy, technology issues
  • Project creation and management at the expert level
  • Understanding of online, data, and mobile at a deep and sophisticated level
  • Able to naturally understand the engineering necessary (at multiple levels, infrastructure, middleware, presentation layer, etc.) to deliver a customer experience digitally during typical consumer use
  • Understand the general methods, business models, and economics of the payments industry and the lending industry
  • Significant experience successfully attracting and converting prospective customers using modern online path-to-purchase tools and methods
  • Know what customers want in the shopping experience and be able to envision and describe how Discover can help shoppers get what they want
10

VP, Digital Strategy & Experience Resume Examples & Samples

  • Manage the development of the insight-driven digital strategies from opportunity identification through user experience and development of customer-centric journeys for the ThankYou Rewards site
  • Create and enhance site design, layout, content and navigation to provide a highly relevant and engaging site experience
  • Integrate web site analytics, user research, and persona definitions to inform web and design process
  • Ensure all web experiences are optimized for key customer access points (mobile/tablets, etc.) and smooth customer journeys
  • Manage budgets to Plan and Forecast
  • Manage the strategy and process for ensuring the all the digital experiences for ThankYou and Global Rewards sites are accessible to the handicapped
  • Manage management updates and storytelling communications regarding digital strategy and user experience to management and internal/external clients to gain commitment and approvals
  • Ensure site development and enhancements comply with Expense, Legal, Control and Compliance requirements
  • 5 - 8 years’ experience in Project/Program Management with an emphasis on digital expertise: digital marketing, website development and customer experience innovation
  • Ability to understand and translate complex business challenges and requirements into smart digital solutions
  • Ability to analyze online trends and leverage site statistics and performance to influence future strategy and roadmap
  • Proven ability to manage complex projects and cross-functional teams and deliver results in a fast-paced, deadline oriented environment
  • Experience working across a complex group of businesses
  • Excellent organizational and project management skills. Pragmatic problem-solver. Solutions oriented
  • Bachelor's degree required; advanced degree and/or strategy/consulting backgroupd preferred
11

VP, Digital Strategy & Media Analytics Resume Examples & Samples

  • Lead the development of effective media strategies, with an emphasis on optimizing our performance in digital and emerging channels
  • Lead innovation efforts to explore emerging and digital brand communication channels to drive consideration and new account growth while also delivering sales growth with existing account holders
  • Create analytical testing roadmaps for media allocation and optimization across all digital channels
  • Lead through collaboration with all business units (Card Acquisition, Portfolio and all bank units)
  • Manage work activities of 3-5 direct reports, build a team of digital analytics experts and SMEs (that this candidate will need to scope and build) and manage an external media agency of at least 25+FTEs
  • Oversee budget and compliance activities for $150MM in media spend
12

VP Digital Strategy Resume Examples & Samples

  • Develop an enterprise strategic plan to establish best-in-class digital presence and experience for Voya
  • Lead enterprise digital strategic planning process in alignment with business strategy
  • Partner with key stakeholders (Marketing, Business Units, Customer Solutions Group, Analytics, UX, Finance, IT, Legal) to create and deliver meaningful Digital strategies that enable Voya competitive differentiation
  • Build use cases leveraging internal data, research and advanced modeling skills that are both quantitative and qualitative (i.e. developing and applying educated assumptions)
  • Construct and continually evaluate digital customer journey roadmaps in alignment with key customer groups
  • Lead innovative initiatives with a defined ecosystem of partners and internal teams to launch unique solutions to market to create growth and engagement
  • Develop a formal innovation function that is tightly aligned with technology and external partner networks to quickly prototype and test new business opportunities
  • Design and co-facilitate brainstorming and ideation workshops with business owners and subject matter experts
  • Manage a portfolio of enterprise digital platforms including the creation of strategic road maps
  • Optimize the performance of enterprise digital platforms through analytics and A/B path testing
  • Emulate and encourage innovative concept creation in an agile test and learn environment to bring the best digital ideas to life quickly
  • Conduct market research, stay ahead of emerging trends
  • Deep passion for digital technologies, markets, design and inspirational ideas
  • Drives for tangible and measurable results (e.g., new revenue streams, higher efficiency, faster time to market)
  • Excited by innovation and change within the financial services market
  • Entrepreneurial spirit, able to keep strategy fresh by staying up to date with the latest innovations, changes in competition, and shifts in the market
  • Collaborative leader able to influence multiple stake-holders without authority
  • Keeps a broad and open mindset that is responsive to change
  • Charismatic interpersonal and leadership skills
  • Embraces data-based experimentation and makes iterative decisions (fail and move on)
  • Adapts quickly and thinks freely (out of the box)
  • Depth of experience in a few of the following areas: digital channel and product strategy, customer experience transformations, operational business case analysis, technology and process improvement, CRM systems, agile project management
  • Deep understanding of customer demands in the fast-changing digital world
  • Comfortable speaking and presenting to large groups of senior and executive leadership
  • Energized when working with a cross-functional, diverse group of stakeholders to bring a digital idea to life
  • Keeps a level head while working in a fast-paced and complex environment
  • Employs a forward-thinking “can-do” attitude
  • Bachelor’s degree, military experience, MBA, or advanced degree
  • 8+ years of leadership experience in the areas of business strategy, consulting, customer experience work
  • 5+ years of experience in Digital, product development, UI, UX, or customer-facing content management areas
  • Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations
  • Team Mentality: Partnering effectively to drive our culture and execute on our common goals
  • Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions
13

VP-digital Strategy for Corporate Equity Solutions Resume Examples & Samples

  • 7+ years of relevant marketing experience, ideally within digital marketing or digital product development
  • Strategic thinker capable of leading brainstorm sessions but detail-oriented enough to drive multiple assignments to completion under aggressive deadlines
  • Proficient in project management—from writing business requirements to identifying and influencing stakeholders to developing iterative solutions
  • Proven ability to take initiative, influence others, and achieve results in a matrixed organization
  • Experience managing third-party vendor relationships from sourcing to onboarding to ideation and delivery
  • Ability to think, write and present in a logical, structured manner to all levels of internal and external business partners
  • Robust problem solving skills
  • High-energy team player with the ability to manage multiple initiatives simultaneously and to perform under pressure
  • Familiarity with SDLC and/or Agile digital product development
  • Familiarity with the financial services industry including products and services
  • Proficiency in Microsoft SharePoint, Word, Excel and PowerPoint
14

VP, Digital Strategy Resume Examples & Samples

  • Creates the Bank’s digital-first content strategy
  • Responsible for leading and building out a cross-functional, strategic team
  • Manages creative teams including social media, graphic design, web development and videography using best practices
  • Designs user-centric space for specialized groups like economists, thought leaders, financial institutions, government outreach and community and business
  • Leads the creation of a digital approach that always starts with the user first, defining their needs and mapping a digital strategy that connects them to usable, relatable and impactful content on optimized content channels
  • Responsible for implementing cross-channel analytics, surfacing relevant emerging trends, and providing comprehensive guidelines
  • Secures internal engagement and support for this approach with business users, and technical colleagues to build the optimal user experience
  • Responsible for managing vendor relationships to ensure on-time, efficient and effective projects
  • Creates/builds our internal digital and broadcast studio to deliver high-caliber, creative video productions, recordings and interviews
  • Builds a strong partnership with IT, which owns critical technology infrastructure and associated services
  • Designs with IT the software solutions based on strategic and long-term view of business needs, leveraging common solutions to solve similar problems where appropriate
  • Acts as a digital champion that executes innovative solutions for complex projects and job requests by evaluating current business processes and software solutions that increase work efficiency, quality, and employee satisfaction
  • Evaluates design and development proposals, identifies and suggests viable options, estimates scope of work. Creates project documentation, implements designs, executes project deliverables and follows through with users. Responsible for development of functional prototypes to demonstrate concepts and to enable rapid iterative support for evaluative research
  • Actively contributes to thought leadership in best practices for digital strategy, web development and security
  • Selects appropriate application architecture on medium and large projects by reviewing business requirements and environmental constraints
  • Serves as a technical consultant for business lines, management and System level work groups
  • Leads the development of dynamic presentation layer behavior with cross-browser compatibility
  • Bachelor's degree required or equivalent experience. MBA preferred
  • 7+ years of team leadership experience, including managing people managers. Utilizing leadership skills to work across a complex matrix of stakeholders
  • Over 12 years’ experience in public affairs with at least 5 years focused exclusively on the digital space with proven track record
  • 8 to 10+ years’ experience in digital strategy and channel development. Ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner to influence outcomes
  • Executive level business acumen and leadership skills. Exceptional interpersonal skills including written and verbal communication skills
  • Strong ability to motivate and manage the work of a growing and dynamic team with a desire to deliver world-class work
  • Ability to audit/measure, design and evolve a digital approach based on a deep understanding of today’s users and the target audience for future users
  • Ability to find, evaluate, and weigh the risks and advantages of 3rd-party tools
  • Deep knowledge of software solutions and systems
  • An understanding that this is part technology, part content strategy, part marketing and that analytics are key and design is the differentiator
  • Ability to be comfortable with uncertainty and can act with agility
  • Proactive with strong desire to work in a fast paced, solutions oriented product delivery environment
  • Experience developing and designing for mobile platforms (IOS and Android), Front-end performance optimization techniques
  • Works collaboratively with fellow developers, customers, and other team members
  • Strong presentation and written and spoken communication skills
  • Strong organizational, stakeholder, and vendor management skills
  • Ability to manage time, prioritize tasks and work under pressure
  • Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions
15

VP, Digital Strategy & Site Design Mgr Resume Examples & Samples

  • Demonstrated thought leadership of digital strategy from concept, design, customer journey, to implementation/launch of digital marketing, web sites and/or mobile app experiences
  • Strong communications (written, verbal and interpersonal) skills, including tact, diplomacy, and the abilitiy to combine storytelling and strategy with the ability to influence senior-level executives, external partners and colleagues and navigate across a diverse and complex organization
  • Fosters a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of the global Citi franchise
16

VP, Digital Strategy Resume Examples & Samples

  • 12+ years experience finance technologies and / or digital strategy
  • 5+ years of managerial, supervisory, and/or demonstrated leadership experience including leading a team focused digital strategy that influences senior management
  • Strong business acumen; ability to learn the business quickly including related strategic business drivers
  • Strong presentation skills with demonstrated ability to influence at all levels of management
  • Executive presence; ability to establish immediate credibility at all levels, inside and outside the organization; ability to work across a range of interpersonal styles
17

VP, Digital Strategy Resume Examples & Samples

  • Oversee and manage complex digital and content programs and productions, from planning to development to execution to evaluation
  • Serve as day-to-day client contact, using excellent communication and organizational skills
  • Counsel clients on strategic business opportunities, providing strong recommendations on project and partnership priorities
  • Lead and collaborate with a team of digital specialists across production, creative, analytics, community management, planning and paid disciplines
  • Manage internal and external communication and expectations to ensure that work is delivered on time, on budget, and is always of excellent quality
  • Demonstrate a solid understanding of client business strategy, products, competitors and industry standards
  • Develop relationships with internal and external stakeholders with a constant eye towards up-leveling work quality and seeking incremental business opportunities
  • Display strong presentation skills internally and with clients of all levels
  • Demonstrate tactical proficiency in on-set video production and post-production practices
  • Oversee brand partnerships with influencers and talent of various levels of celebrity
  • Supervise staff by motivating, mentoring, prioritizing appropriate skill development, consistently providing feedback, holding team members accountable, and conducting their formal reviews
  • Exhibit strong understanding of digital and social media platforms, trends, and measurement approaches
  • Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct
  • Bachelor’s or Master’s degree in a related field
  • Proven ability to manage large projects—often two or more simultaneously—under extremely tight timelines
  • Demonstrated track record of managing projects where client expectations and deliverables may be unclear and/or change at a moment’s notice
  • Ability to prioritize, problem solve, and stay calm, positive, and productive in high-pressure situations
  • A deep understanding of the role that social and digital media plays in client’s communication mix, and working back from that to develop programs that meet business needs
  • Experience leading accounts focused on content strategy and content production, with an emphasis on social media channels
  • Someone who has a concrete history of taking visible action to provide high-quality, strategic creative outcomes and customer service to clients
  • Expertise in digital media influencer engagement across platforms
  • Creative thinking and analytical problem solving skills
  • Strong interpersonal and communication skills, with a track record of great leadership and coaching abilities
  • Sound business acumen; ability to think and negotiate strategically
  • Fun and collaborative, looking to help lead and develop a great team of passionate digital marketers
  • Consumer technology experience a plus
18

VP, Digital Strategy Global Rewards Resume Examples & Samples

  • 5 - 8 years’ experience managing projects/programs with digital expertise: digital marketing, website development and/or customer experience innovation
  • Proven experience leveraging an integrated collection of technologies and methodologies to design captivating web site experiences across mobile and desktop
  • Ability to analyze online trends and leverage site statistics and performance to influence strategy and roadmap
  • Proven ability to manage complex projects and partner with cross-functional teams and deliver results in a fast-paced, deadline oriented environment
  • Strong communications (written, verbal and interpersonal) skills, including tact, diplomacy, and the ability to combine storytelling and strategy with the ability to influence senior-level executives, external partners and colleagues and navigate across a diverse and complex organization
  • Bachelor's degree required; advanced degree and/or strategy/consulting background preferred
19

VP, Digital Strategy Resume Examples & Samples

  • Experience leveraging an integrated collection of technologies and methodologies to design captivating Digital experiences across multiple platforms
  • Strong communications (written, verbal and interpersonal) skills including tact, diplomacy, and the ability to combine storytelling and strategy with the ability to influence senior-level executives, external partners, and colleagues while navigating across a diverse and complex organization
  • Strong critical thinking, analytical and organizational skills
  • Ability to adapt to change and work in a fast paced environment is essential to this position
  • Commitment to continuous improvement
20

VP Digital Strategy Resume Examples & Samples

  • Lead consulting engagements that derive insight and provide recommendations to clients in quality presentations to improve marketing performance
  • Work with Industry consultants, peer groups, and client service teams to identify opportunities to build client business
  • Be familiar with the full suite of Catapult and Epsilon digital services and tools, recommending appropriate tools as needed
  • Provide quantitative and strategic marketing consulting services to new and existing clients
  • Consultative strategy experience, either as management consultant, internal strategy role or agency strategy role
  • Degree in an analytical/consulting/management discipline is ideal (e.g., economics, marketing, business, statistics), MBA preferred
  • Strong presentation and public-speaking skills; high degree of comfort speaking in front of a senior audience
  • Previous consulting experience
  • Highly familiar with digital trends, providers, technology and tools including DMPs, content management, mobile technologies and more