Director, Digital Strategy Resume Samples

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Experience Experience
Chicago, IL
Assistant Director, Digital Strategy
Chicago, IL
Chicago, IL
Assistant Director, Digital Strategy
  • Assist with developing, creating and implementing content plans and strategies for UM Football
  • Oversee, develop, create and implement content plans and strategies for UM Men’s and Women’s Basketball, as well as select Olympic sports
  • Assist in data analysis, defining trends and develop strategies based on those findings
  • Assist with data collection on all digital platforms, including and all social media pages
  • Working knowledge of and adherence to all University, ACC and NCAA rules and regulations
  • Help manage digital internship program
  • Assist with presentation and promotion of on-demand video features
Los Angeles, CA
Director, Digital Strategy
Los Angeles, CA
Los Angeles, CA
Director, Digital Strategy
  • Supervision and career development of Digital Channel Managers and Senior Digital Channel Managers
  • Building team and individual capabilities by providing development opportunities such as job shadowing, special projects, and training
  • Manage and mentor Associate Manager, Digital Strategy
  • Provide leadership and effective management of business unit staff to influence employee commitment to the organization, to the team, and to their job by
  • Develop and execute ideas for increasing visibility on Search Engines such as Google, Yahoo and Bing (Search Engine Optimization and Search Engine Marketing)
  • Ensure a framework is in place to monitor, forecast and prioritize the overall work/portfolio of projects for Digital Channels
  • Keep pace with search engine, social media and internet marketing industry trends and development
Dallas, TX
Senior Director Digital Strategy
Dallas, TX
Towne LLC
Dallas, TX
Senior Director Digital Strategy
  • Manages the continuous development of the E-commerce platform
  • Develops long term word-of-mouth and social networking strategies/plans
  • Develops long-term digital strategic plan
  • Develops Best in Class e-loyalty communications program to foster brand advocacy
  • Creates Digital Planning Calendarization across all LG categories specifically for Home Electronics and Home Appliance businesses
  • Manages LG Electronics email newsletter program
  • Responsible for managing and optimizing the development/execution of for both desktop and mobile applications
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
North Carolina State University
Bachelor’s Degree in Marketing
Skills Skills
  • Manage and execute project deliverables, performance metrics, Omni-channel sales, analytics and business analysis for all program enhancements
  • Quick learner and passion to grow in a fast-paced environment
  • Innovative and creative, with excellent communication, presentation and interpersonal skills
  • Meticulous attention to detail, with an overall passion for continuous improvement
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Expertise in Google Adwords and Bing Ads; proficiency with Google AdWords Editor and Bing Ad Editor
  • Knowledge of Landing page optimization and strategy
  • Knowledge of HTML/CSS and website administration
  • 5+ years' experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Help support all inbound marketing initiatives/campaigns
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15 Director, Digital Strategy resume templates


Director Digital Strategy & Business Development Resume Examples & Samples

  • The Director Digital Strategy & Business Development will work with VP Programing & Business Units & ESPN Deportes leadership to develop and lead overall strategy for ESPN Deportes Digital
  • Accountable for strategy to drive Digital revenue opportunities alongside ad sales, manage key relationships with internal and external digital partners
  • Oversee and manage a ESPN Deportes digital product development and social media team, with three direct reports
  • Oversee the development of a business strategy and growth plan for ESPN Deportes digital business consisting of content distribution partnerships, digital streaming and working with Digital product to develop ad sales products
  • Lead close collaboration with content and product leads to drive revenue growth and integration/support of Digital Deportes into ESPN Digital priorities
  • Define a strategy on how ESPN Deportes enhances ESPN initiatives such as Watch ESPN and affinity websites
  • Digital distribution partnership negotiation, management and contract administration
  • Partner with VP Programming & Business Units on new business ventures with digital partners
  • A minimum of 5 years’ experience in digital sales, product and/or business development required
  • Understanding of digital media and interactive platforms and the associated business models
  • Experience working with sales management in developing multi-platform sales strategies for the marketplace dealing directly with clients
  • Ability to influence business strategy cross-functionally at all organizational levels and externally with business associates and clients
  • Ability to execute against multiple, high-priority projects with a keen attention to detail
  • Professional and confident demeanor; hands on and motivated self-starter. Ability to perform duties under minimal supervision while exercising discretion and independent, sound judgment; and excel in a fast-paced, results-oriented work environment
  • Bilingual-ability to speak Spanish and English preferred

Director, Digital Strategy Resume Examples & Samples

  • An enterprise mobile strategy
  • Deeper integration of advice and guidance across the customer experience
  • The role of digital as a strategic support between an advisor and client

Director, Digital Strategy Resume Examples & Samples

  • A BS degree; MBA preferred. Must have led a relevant consulting group or practice
  • 10+ years of experience designing and delivering user-centric digital experiences that provide effortless interactions, promote customer loyalty, increase revenue, and improve collaboration across geographies and business functions
  • Deep understanding of how digital strategy and solutions fit into an organization’s holistic customer experience; ability to see the “bigger picture”, and execute accordingly
  • Knowledge of leading digital platforms, such as SharePoint or Adobe CQ
  • Strong client development and an active professional network of contacts
  • Membership and visibility in relevant professional organizations
  • Publication in designated area – this is ideal, not required
  • Strong project management methodology background, including schedule, scope, issue and risk management experience, change management, strategic planning and analysis
  • Industry designated certifications is a plus
  • Strong communication skills to be able to work with clients and present to C-level executives
  • Ability to travel as required managing national clients and engagement teams

Director Digital Strategy Resume Examples & Samples

  • 7+ years of related experience as a strategist, planner or user research specialist
  • Ability to synthesize patterns from disparate research and data points
  • Experience with ethnographic research into customer needs
  • Highly creative and collaborative
  • Strong written, visual and oral presentation skills
  • Passionate about customer-driven design and innovation process
  • Adept at working on cross-functional teams
  • Experienced in delivering actionable results from a disciplined innovation process
  • Demonstrated experience creating North Star user journeys
  • Some experience and interest in how consumers feel toward, think about and manage their finances
  • Curiosity about how Behavioral Economics insights can motivate better decisions
  • From digital marketing, UX, or innovation consultancy

Director, Digital Strategy & Planning Resume Examples & Samples

  • This role will be responsible for determining the most cost-effective way to enable cutting-edge direct-to-consumer marketing and insight capabilities for Coca-Cola, focused on loyalty programs and brands. Responsibilities will range from determining the consumer data strategy and managing the on-going development and operations of a centralized data environment to managing the selection, implementation, and operation of Coca-Cola's Marketing Management systems
  • An ideal candidate should have experience and lead the team that manages key types of marketing automation and measurement applications, including: Consumer Data Mining & Segmentation, Web Analytics & Benchmarking, Marketing Campaign Management, Digital Media, Real-Time Content Management, Programmatic/Precision Marketing Operations, Response Attribution, and Predictive Modeling
  • Experience should include significant work with enterprise data warehouses and consumer-centric enterprise data marts that were utilized to provide intelligence and content targeting capabilities to the marketing function. Experience working with loyalty program, social platforms, mobile data and coordinated multichannel campaign management is required
  • An individual who will be successful at this role will be able to communicate easily and naturally with marketing strategists/creative marketers and IT managers, architects, and developers to inform their annual brand digital strategy, content and connections effectiveness
  • Works with Connections Planning team to identify key capabilities and program plans to align with objectives of defined brief. This person serves as subject matter expert in owned & earned digital channels and is able to communicate value and opportunity with brand and customer teams

Director Digital Strategy Projects Resume Examples & Samples

  • Digital Strategy Development & Execution
  • Manage the day-to-day production of special events, executive off-sites, employee engagement events and strategic planning activities to support the Canadian Banking leadership team as required
  • Contribute to team meetings
  • Support the VP, Strategy and Change Management
  • Excellent relationship building skills and the ability to communicate with, and influence, more senior individuals
  • Strong leadership and people management skills and the drive to motivate peers and superiors
  • Ability to work both independently and collaboratively with multi-functional teams, as both a leader and member
  • Exceptional presentation and written communication skills are critical as the incumbent will be required to present to a broad range of audiences and develop communications for the management team
  • 3+ years’ project management experience
  • Graduate business degree (MBA) or equivalent

Director, Digital Strategy Resume Examples & Samples

  • Act as liaison between CIBC and MaRS on matters of contracting, oversight and the ongoing relationship between the two parties
  • Manage and maintain the ongoing funnel of activities performed in the Live Labs, prioritizing initiatives and engaging with senior CIBC Leadership in the selection of activities
  • Act as business lead and stakeholder on all activities happening in the Live Labs, supervising strategy, business and technology consultants in the lab as they execute sprints
  • Supervise the creation of output documents from Live Lab activities, including videos, prototypes, white papers and presentations
  • Act as CIBC’s innovation evangelist at MaRS, in Toronto’s startup community, and within CIBC
  • Act as CIBC'S expert representative in external forums to influence their agenda and maintain “currency” in the digital channel domain to provide value added consulting to leadership on an ongoing basis
  • Initiate strategic innovation scope documents by developing appropriate business cases, outlining costs, resources, timeframes and any other related requirements for highly complex business groups for all CIBC brands
  • Elicit feedback from clients to ensure that the products/services are valued
  • Test and learn approach to innovation
  • In conjunction with Technology, finance and project stakeholders, prepare business cases for approved projects
  • Provide leadership, motivation, coaching, training and developmental opportunities to ensure employees are capable of performing at necessary professional standards
  • Directly "lead" the Digital Innovation team
  • Motivate the team through reward and recognition to cultivate a performance-oriented culture in the department
  • Collaboratively identify individual employee personal development needs and support their professional development in order to create a high functioning flexible team that is increasingly responsive to the business needs
  • Foster teamwork and strong partnerships within the team, and other functions though modeling behaviour and maintaining excellent communication
  • Attract, hire, and retain the best talent and build a pipeline of high quality potential candidates
  • Provide specialized counsel to staff in the resolution of complex issues
  • Provide leadership and effective management of business unit staff to influence employee commitment to the organization, to the team, and to their job by
  • Setting appropriate context when assigning work to ensure that individuals’ roles support the achievement of the business unit’s priorities and CIBC’s overall goals
  • Ensuring compliance with policies, standards, guidelines and controls by applying the policies and controls fairly and consistently so employees understand what to expect, and
  • Hiring the right people in the right jobs to align individual capabilities with job requirements and business unit goals

Executive Director, Digital Strategy Resume Examples & Samples

  • Oversee creation of strategic digital media plans, including management of daily deliverables for external agency partners ensuring alignment with overall marketing strategy
  • Collaborate with internal teams (Design, Social, Digital Ops) and socialize planning strategies and timelines creating greater synergy across marketing initiatives
  • Serve as Media representative at Marketing meetings. Collaborate with internal Non-linear and Content teams, where appropriate
  • Provide leadership and direction to Manager and Associate Manager direct reports
  • Train and develop team to improve process and create organizational efficiencies
  • Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
  • Drive innovation

Executive Director, Digital Strategy Resume Examples & Samples

  • Extensive Digital media and proven leadership experience in a network, agency, or related environment
  • Effective, clear communication and the ability to interact with a diverse group of people
  • Solid Media math and analytical skills required
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook
  • Proven ability to succeed in fast paced environment, ability to quickly pivot between project and directives

Director Digital Strategy Resume Examples & Samples

  • Provide day-to-day management of web operations and lead a growing team of web professionals, including designer, developer and production staff. (30%)
  • Provide vision for Feinberg web presence, while working closely with Senior Executive Director of Communications. Create, lead and implement interactive strategies across a broad set of tactics and channels as an integrated part of the overall branding effort. Contribute to annual goal setting and budget planning. (25%)
  • Oversee the Feinberg top-level pages and provide guidance to key internal partners. Manage the capturing of website metrics and measurement of other interactive components, and advise on information architecture consistent with best usability practices. Provide direction for new initiatives and ongoing site improvements. (20%)
  • Work across departments to define business needs and set project objectives; contribute to overarching digital marketing initiatives and partner with Feinberg affiliates on new project work as assigned. (15%)
  • Collaborate with Feinberg Management Information Systems office to select new web-based technologies, maximize effectiveness of the user interface, and advise on the appropriate branding for internal applications. (5%)
  • Identify, vet, hire, and manage external vendors, and advise on tools and services as needed to meet infrastructure digital marketing needs of the organization. (5%)
  • Bachelor's degree required, preferably in marketing, communications, business administration or a related field and seven years of interactive marketing or communications experience required
  • Excellent leadership skills, including the ability to bring differing factions together to reach decisions in a timely manner
  • Advanced degree in marketing or business administration, with emphasis on digital marketing

Global Consulting Director, Digital Strategy Resume Examples & Samples

  • Supervise and develop partner network
  • Engage and contribute to the thought leadership, idea flow and innovation of our practice
  • Oversee and mentor peer Consultants and Associates
  • 7+ years of relevant work experience in the digital
  • Superior organizational skills and attention to detail
  • Passionate about quickly-evolving digital and social media

Director Digital Strategy Resume Examples & Samples

  • Works with the business leaders to analyze the market and competitive environment and build ongoing business plans to meet business goals and align with corporate objectives; Identify and track major strategic initiatives and develop a cohesive strategy that accounts for appropriate business readiness and timing
  • Develops a sustainable planning and governance process which is aligned with the corporate and RFS business cadence; Identifies gaps or overlaps in processes and develops solutions; Integrates the Digital planning process with internal business partners
  • Prepares EMT and Board reviews to advance strategic thinking of organization
  • Coordinates Digital area business risks; interfaces with risk management, internal audit and compliance to align interests and ensure open lines of communication and a robust first line of defense
  • Coordinates and provides guidance to Finance partners- including oversight and decision making on baseline and strategic budget management
  • Provides oversight and guidance to special projects of high importance to the organization
  • Responsible for the business continuity planning and reporting for the business
  • Approximately 10 years of financial services experience that includes advising senior business leaders on a wide range of business issues
  • Defined contribution and/or individual business experience required
  • Provensuccessful business leadership experience
  • Prior ownership of strategic planning for a sizable business
  • Demonstrated ability to manage large complicated strategic project and product initiatives across multiple and layered lines of business
  • Exceptional interpersonal and team building skills; Must be able to foster a collaborative and effective work environment that influences change and promotes a drive for results
  • Critical strategic thinker that can execute on details
  • Understanding of TIAA’s clients, products and technologies
  • Ability to express ideas, opinions and concepts clearly including: written communication – clear and grammatically correct use of written words to relay information clearly

Account Director, Digital Strategy Resume Examples & Samples

  • Work with top brands to develop strategic digital engagement programs that not only engage consumers, but also drive purchases, affinity and positive sentiment
  • Propose and implement digital and social media engagement strategy for clients alongside supervisor; develop content strategy and plans
  • Regularly counsel client on digital and social media strategies around both long-term and event driven programs
  • Manage the overall quality of work on multiple accounts by demonstrating professionalism and team leadership as a day-to-day client contact; assist in successfully growing existing accounts
  • Draft proposals, budgets, staffing plans and timelines for client projects and new business prospects; take responsibility for budgetary issues, including account profitability
  • Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives; evaluate results against objectives, programs and plans
  • Continue to develop and strengthen good relationships with key influencer contacts
  • Write new business proposals; contribute to pitch preparation and deck draft
  • Recognize new business opportunities and elevate to supervisors; maintain and develop contacts and networks for new business
  • Mobilize and motivate account team and junior reports; mentor and supervise junior staffers
  • 7+ years of experience serving in a full time social media / digital strategy role, either in a public relations agency or the communications department of a company in a relevant industry
  • Bachelor’s degree in public relations, a related field or in the liberal arts
  • Experience servicing corporate accounts is highly desired
  • Superior oral and written communication skills; proofreading and editing ability
  • Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
  • Demonstrated mastery of and affinity for digital tools and platforms (including social media), and the digital landscape overall
  • Fluency in: Microsoft Office Suite, Cision (or related PR software), and social media tools (Sysomos, Radien6)
  • Ability to travel as necessary contingent on client and new business needs (requirements vary)

Director Digital Strategy Resume Examples & Samples

  • Contribute to Mutual of Omaha’s short- and long-term digital strategy in a manner that aligns with overall SBU/Operation goals
  • Assist in leading the identification and development of opportunities designed to increase brand experience, ensure customer loyalty, attract new customers and deliver an exceptional customer experience through digital channels
  • Leverage testing capabilities (A/B, Champion/Challenger, multivariate) and protocols, across the digital marketing mix (Social Media, Referral Programs, Affiliates, Display, SEO/SEM, Email Marketing, Retargeting and Mobile Media) and work closely with the entire marketing team to drive synergies across our omni-channel strategy
  • Advise on the development of digital content to achieve measurable goals around natural search traffic, email lead generation, social engagement, etc
  • Assist in the identification, tracking and reporting on key performance metrics including acquisition, conversion, engagement, web performance, retention, satisfaction, and brand health
  • Work cross functionally and develop key partnerships to ensure effective collaboration with key organizational partners such as technology, operations, and the business
  • May be responsible for leading a team of individual contributors
  • 10+ years of digital strategy experience while collaborating across several teams, for multiple clients and with various external business partners
  • Outstanding communication and presentation skills with all levels of business partners
  • Collaborative/consultative approach with an ability to lead through influencing others
  • Demonstrated experience establishing a digital strategy while collaborating across several teams, for multiple clients and with various external business partners
  • Proven experience within a digital transformation environment with a focus on the customer and strategic use of analytics and insights
  • Strong analytical acumen and experience in assessing disparate data streams and providing meaningful and actionable strategic recommendations to key stakeholders
  • High level of initiative and drive to succeed within an agile and quickly changing environment while setting and following through on priorities
  • Works well both independently and in a team environment
  • Ability to work and effectively deploy resources within a matrix corporate environment while bringing together cross functional teams in order to align with a collective vision, process, and execution excellence
  • Ability to keep current with industry best practices
  • Demonstrated ability to combine an expertise in digital with a business mindset
  • Proven presentation, interpersonal and motivational skills
  • Insurance, Financial Services, and/or other regulated industry experience
  • Medicare Supplement Experience
  • Bachelor’s degree preferred. Master’s degree a plus

Group Director, Digital Strategy Resume Examples & Samples

  • Excellent problem solving skills and a love for content challenges
  • Ability to define standards, processes, and governance that support digital product architecture, including metadata and taxonomy standards, policies, and architectures
  • Ability to conduct competitive analysis and content audits to provide recommendations on content standards, needed improvements, and content gaps
  • Use online listening, supplemental research and daily community learnings to provide insights for improving programs and enhancing program successes
  • Research and identify social media best practices and relevant brand examples within the space for proposals and online audits
  • Be self-motivated and able to manage multiple projects and clients simultaneously
  • Work closely with account, planning, creative and production teams to ensure proper messaging is being executed online and that it is relevant to client goals
  • Ability to mentor junior members of content and social strategy team with an eye to skill development
  • Having an ability to weigh in on design decisions with an understanding of strategic goals
  • Expertise in data technologies that will assist in building content and social recommendations

Director, Digital Strategy & Emerging Media Resume Examples & Samples

  • Develop company's strategic roadmap for digital marketing, oversee best practices and manage digital media planning/buying and email marketing team
  • Drive integration of our digital and social media strategies with offline campaigns and PR
  • Identify and launch innovation opportunities that both fit with the brand and are profitable, including guiding the strategy, working with cross functional partners to execute, and building a marketing campaign to support
  • Utilize heavy user insights to develop, implement and leverage a CRM program
  • Act as a digital strategic advisor for our brand's marketing teams
  • Actively own all existing, emerging and future digital marketing channels
  • Maintain an understanding of and execute against digital and tech-related industry trends
  • Support SEO strategies and best practices for the website and improve natural search
  • Deliver insights and opportunities informed by analysis of campaign performance, trends and engagement metrics (in conjunction with social/digital media monitoring technology)
  • Establish and drive relationships with social media vendors and partners
  • Strong understanding of social media platforms, trends, and measurement approaches
  • Expert knowledge of digital media planning, buying, and optimization
  • Mastery of SEO/SEM strategies, tactics, and best practices
  • Analytical background, capable of measuring results to optimize future initiatives across channels
  • Familiarity with maintaining, managing and optimizing websites
  • Innovator, trendsetter, and progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities
  • Strong to expert understanding of CRM, acquisition strategies and loyalty programs
  • Technical knowledge and awareness, such as the strengths and limitations of HTML, mobile platforms and other emerging technologies
  • Ability to work in a complex culture, serving disparate needs

Senior Director Digital Strategy Resume Examples & Samples

  • Responsible for managing and optimizing the development/execution of for both desktop and mobile applications
  • Manages website enhancements to improve owner experience/hand-raiser acquisition
  • Develops long-term digital strategic plan
  • Acts as an internal Digital Subject Matter Expert for LG and is expected to bring to the team new best practices, new opportunities, and cutting edge optimizations
  • Develops objectives/KPIs for website, CRM, and Social strategy by establishing appropriate benchmarks, then optimizing
  • Leverages IT Infrastructure (CMS, Registria, etc.) for long-term loyalty build
  • Responsible for long-term Database mining planning (i.e. fully maximizing connection between registered users and social profiles)
  • Develops long term word-of-mouth and social networking strategies/plans
  • Manages LG Electronics email newsletter program
  • Manages the continuous development of the E-commerce platform
  • Creates Digital Planning Calendarization across all LG categories specifically for Home Electronics and Home Appliance businesses
  • Participates in managing agency efforts and serves as the Digital/eCRM/Social stakeholder
  • Develops Best in Class e-loyalty communications program to foster brand advocacy
  • Responsible for Digital Privacy Policy
  • Manages Company social responsibility and processes US & Korean- American society-related donations and supports Korean Media and Government Community-related work
  • An undergraduate Degree is required; Master’s Degree preferred
  • A minimum of 10 years Digital Marketing experience is required
  • E-Commerce website development experience is a must
  • A Minimum of 10 years eCRM experience & eCommerce platforms
  • Extensive experience in highly matrixed environments is required as is a strong ability to lead and influence internal audiences and stakeholders
  • The ability to build strong relationships with outside agency partners, internal stakeholders in the US and Korea, and executive management teams is required
  • Extensive experience managing .com site content evolution and overall optimization for a major consumer electronics facing brand is required
  • Successful track record of project management, project communication and project budget management is required
  • Superior organization and follow through skills are required
  • Strong MS PowerPoint and MS Excel skills required

Managing Director, Digital Strategy Analytics Resume Examples & Samples

  • Be pragmatic and focused on driving business results in all matters pertaining to the digital marketing especially related to site analytics and paid and organic search optimization
  • Have a minimum of 6-8 years experience in marketing analytics - digital preferred
  • Be extremely detail oriented, self-driven
  • 4-5 years leadership experience
  • Be hands-on with day to day data analysis efforts and have the ability to work collaboratively with team members to drive actionable insights
  • Have executive level communication skills, as you will be expected to routinely partner with senior management, answer questions on the health of the business/digital tactics, forward looking strategy and push for the execution of data-driven recommendations and action

Senior Director, Digital Strategy Resume Examples & Samples

  • Build and maintain process amongst the Digital Strategy team establishing effective communication across the team as well as across all facets of the UMG organization
  • Assist in developing a strategic plan for driving digital growth for UMG’s content across the major social platforms (i.e. Facebook, Snapchat, Twitter, etc.)
  • Create and present research and analysis that it is easily digestible and ultimately, transforms into strategic recommendations for both internal and external review
  • Build business cases leveraging internal data, secondary research and advanced quantitative and qualitative modelling
  • Develop forecasts and models to quantify/qualify potential partnerships
  • Conduct in-depth study of various digital transformation trends, ultimately defining strategy through study and helping to apply the learnings to redefine business processes and capabilities
  • Stay up-to-date with digital technology developments and evaluate / recommend emerging platforms and potential partners for UMG content
  • Provide day-to-day support on digital strategy
  • Ability to synthesize and communicate complex information from disparate sources into a clear and compelling story that helps key internal decision makers commit to action
  • Inherent desire to stay current on developments in digital technology
  • Advanced presentation and Office skills with an eye for aesthetics and design that further facilitates communication
  • Creative thinking and ability to seek innovative solutions to complex technical and business problems
  • Team player with the ability to partner and collaborate with a diverse range of interests and perspectives
  • Ability to produce results in a highly autonomous environment
  • 8+ years of experience with strategic planning, market research, financial modelling or consulting required

Executive Director Digital Strategy Resume Examples & Samples

  • Guides the development and implementation of short and long-range goals around creating and delivering nationally-leading digital solutions. Incorporates best practices and responds to emerging trends to enhance operations, programs, and/or services. Implements and evaluates strategic programs, develops effective tools to measure performance, analyzes related data, prepares reports, and makes recommendations to senior leadership based on findings
  • Directs, supervises, and evaluates the work of direct staff and matrixed employees. Accountable for achieving plans and performance targets. Works with cross-functional team members to identify and resolve the most complex issues and problems impacting benefits. Supports development and continued professional growth to meet company and individual goals for long-term success. Demonstrates an expectation for continuous quality improvement utilizing processes that include consideration of all stakeholders
  • Builds and supports effective relationships with internal and external stakeholders and organizations. Develops partnerships, coordinates activities, reviews work, exchanges information, and/or resolves problems
  • Directs and participates in the development, implementation, and consistent application of effective organizational policies, procedures, and practices. Develops and supports internal controls to ensure that assets are safeguarded, policies and operating procedures are followed, necessary controls are effective and efficient, and compliance with current laws and regulations is achieved
  • Develops and oversees the department budget to meet corporate goals and objectives. Meets annual budgetary goals. Translates organizational plans, goals, and initiatives into assumptions for annual operating and/or capital budgets. Negotiates contracts with external vendors for products and/or services and monitors/evaluates quality and/or performance. Manages and reports expenditures and accounts payable transactions
  • Communicates the department vision, translating it into actionable projects and activities. Maximizes management staff’s contributions and assures timely decision-making reflecting the mission, vision, and values of the system
  • Reviews, prepares, analyzes, and presents reports and recommendations to senior leadership regarding operations, programs, services, and/or other applicable areas of interest in order to provide concise and accurate information that aids in decision-making
  • Participates as a subject-matter expert and may lead or facilitate task forces, teams, and/or councils to plan, implement and coordinate programs, services, and/or activities for the organization. May serve as a staff resource to the organization’s Governing Board and/or applicable committees

Director, Digital Strategy & E-commerce Resume Examples & Samples

  • Formulate strategy for digital development supporting the overall organizational strategy
  • Change agent for the organizations digital migration, illustrates concepts and prototypes, summarizes marketplace and competitive trends and strategies
  • Provide thought leadership and operational oversight of digital strategies for E-Commerce and mobile payments
  • Design and execute programs that will increase Discovers share of use on-line and at digital point-of-sale, including e-wallets and emerging payments
  • Bachelors degree or equivalent combination of education and experience; Masters degree preferred
  • Expert knowledge of E-Commerce, digital strategy and technology
  • Experience with online and mobile data tools (Adobe, Aster, Hadoop, Spark, etc)
  • Comfort with the engineering aspect of digital (API infrastructure, middleware, presentation layer, etc.)
  • Knowledge of devices, operating systems, data flows, security and authentication techniques (bar codes versus NFC versus Secure Element versus Emulation versus Tokens)
  • Able to envision user stories and scenario which experiences might work, how they might work, what is likely to work, etc
  • Marketing and/or management consulting experience with at least 5 years focused exclusively on the digital space

Director, Digital Strategy Resume Examples & Samples

  • 30%- Serves as bridge between Horizon Digital Sr. Management and the Horizon planning team to apply and bring to life insight on pricing trends, research, client and vendor relationships and process
  • BA/BS from accredited school required
  • Minimum 7+ years of experience in Digital
  • Strategic & creative

Director, Digital Strategy Resume Examples & Samples

  • Oversee the vision and strategy of Sephora Digital. Lead overall strategic planning and Budget processes for the Digital team. Serve as key thought partner to leadership team on priorities. Push organization’s thinking and drive storytelling. Facilitate offsites, brainstorms and cross-functional meetings to generate ideas, structure thinking and gain alignment
  • Incubate new digital business initiatives. Identify untapped opportunities in digital based on client, industry and technology trends. Structure problems, identify key issues and synthesize findings. Build business cases and strategic plans against opportunities. Work with cross-functional partners to prioritize initiatives and get them off the ground
  • Effectively communicate digital strategy and priorities. Craft high-profile presentations, partnering with leadership on content development and story-telling. These include internal presentations to executives, field leadership etc. as well as external presentations to brand leaders and industry peers. Guide Associate Manager of Digital Strategy, Communications teams and 3rd party agencies to successfully execute these presentations
  • Keep up with trends, competition and innovation. Continually benchmark Sephora against industry and our core competitors and their activities. Connect competitor activity to potential impacts on Sephora digital business. Manage Sephora’s relationships with research agencies and organize share-outs. Investigate new opportunities, keep abreast of trends, attend conferences to ensure we are constantly pushing the envelope and staying ahead
  • Manage and mentor Associate Manager, Digital Strategy
  • Strong strategy background, with 5-7 years of experience in a strategy or innovation role at a major consulting firm, investment bank or large retailer (or some combination of these experiences)
  • 1-2 years experience working in the digital shopping space and understanding of the landscape, key drivers and eCommerce fundamentals
  • Strong leadership, strategic thinking and practical organizational planning skills
  • Demonstrated track record of success in shaping and influencing an organization’s strategic agenda and priorities
  • Innate, gut understanding of the Sephora client and an ability to identify and articulate opportunities
  • Nimble and flexible with regards to changing priorities and business needs. Proven multi-tasking skills, ability to meet critical deadlines
  • B.A. or B.S.; MBA strongly preferred

Senior Director, Digital Strategy Resume Examples & Samples

  • Build out a best-in-class digital strategy and user experience for out prospective clients and employees as well as current employees (intranet)
  • As the head of Digital, identify key areas of our sites and intranet that can be enhanced for a better user experience while also working with the team in developing solutions that meet business objectives
  • Outline user scenarios and develop recommendations to improve on those experiences
  • Develop a global architecture for our market facing digital experience by collaborating to meet the needs of LATAM, Asia and other regions
  • Establishing requirements for new features and working with IT to build and test them
  • Translate creative visual designs into user interaction requirements, documenting details for IT when needed
  • Implement and manage a robust analytics program in order to inform development, changes, enhancements and measures of success I that improve our user experience and to continually build upon our knowledge and insights of our users; create reports for an executive-level audience that not only communicate results, but your deep insights based upon experience and best practices
  • Collaborate with internal teams and external partners for our related 3rd party sites
  • Establish and reinforce innovative and consistent design across platforms and touch points
  • Manage the timelines around all launch plans and site improvements and be able to provide executive level updates as well as manage across teams (design, IT, etc) to meet agreed upon deadlines
  • B.A. degree in Business, Marketing, Communications or related field
  • 7-10 years of digital marketing experience
  • Leadership skills and strategic vision to grow and manage the user experience
  • Exceptional collaboration, team work and interpersonal skills while always championing the user experience
  • Experience in responsive, adaptive design and mobile application development
  • Expert knowledge of SEO, Web and Social analytics
  • Highly quantitative, metrics-driven professional
  • A creative sense of holistic interactive design
  • The ability to prioritize, multi-task and execute quickly while still following best practices in a fast-paced environment
  • A love of staying up on Digital trends and making recommendations on how and when to use those technologies to meet our digital needs

Senior Director Digital Strategy & Ops Resume Examples & Samples

  • Communicate digital vision and capabilities to senior management within BCBSMA and share insights and trends; provide subject-matter expertise, internally and externally; stay abreast of the industry and competitive landscape
  • Understand the use and practicality of new and emerging digital technologies and functionalities, and introduce new and relevant ideas and capabilities on a regular basis
  • Proactively communicate with Marketing, Distribution and Operations and IT management groups preparing annual business plans; incorporate technology planning /capabilities into business objective timing, and plan technology around business objectives
  • Ensure digital strategy is informed by data – mobile first, cloud, analytics, A/B testing, data trends, user surveys, focus groups, etc
  • Continually measure and optimize digital customer experience; ensure success measurements against pre-defined goals and assess ROI; utilize metrics including third party rankings
  • Work collaboratively with key internal stakeholders including Distribution, Operations, IT and Legal teams on key projects and ongoing digital activities; specifically, partner with Technology management to co-lead implementation of major initiatives
  • Collaborate with Marketing and Distribution teams on leveraging CRM for marketing campaigns and data analytics
  • Take a proactive and engaged approach to coaching, mentoring and guiding team in an effort to build and/or enhance overall digital capabilities of the team
  • Manage staff regarding employment, compensation, performance appraisals, training and development and related personnel actions; actively support personal and professional staff development to build and grow a Tier 1 digital function
  • Develop and manage the digital budget and ensure projects are completed within budgeting guidelines
  • Maintain ongoing relationships with technology research partners and technology vendors in order to understand emerging trends and capabilities

Senior Director, Digital Strategy Resume Examples & Samples

  • Manage and grow a team of 4-8 strategists and consultants on existing client projects and retainers for Epsilon clients
  • Work with Industry consultants, peer groups, and client service teams to cross-sell and up-sell existing clients and identify new business opportunities
  • Direct or database marketing background, experience with consulting or analytics projects in Interactive marketing, including email
  • Degree in an analytical/consulting/management discipline is ideal, MBA preferred
  • Previous management experience with small- to mid-sized teams

Director, Digital Strategy Resume Examples & Samples

  • In-depth knowledge of client business objectives, strategies and competitive landscape
  • Develops digital campaign strategy and media plans and builds upon current client strategies to meet/exceed objectives
  • Ensures that learning objectives and KPIs are established
  • Reviews the data strategy
  • Ensures that the team is developing strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
  • Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
  • Participates in regular client meetings and leads client presentations
  • Educates the client on the synergy of paid, owned and earned media
  • Is an expert for the client and a go-to-resource for all things digital media – Search (Paid and Organic), Display, Social, SEO/Content, User Experience/web design, email marketing, and knowledge of web analytics methodologies
  • Uses data to inform decisions on strategic directions and plans
  • Analyzes campaign performance (through web analytics and statistical reports) against goals and provides recommendations for change as needed
  • Provides sales support for new business presentations
  • Supervision and career development of Digital Channel Managers and Senior Digital Channel Managers
  • Supports training and mentoring of Digital Channel Managers and Senior Digital Channel Managers, including contributing to and organization of process materials
  • Bachelors degree required in marketing or related field
  • Approximately 15+ years of related industry experience
  • History of producing effective digital marketing strategies
  • Proven experience working cross-functionally within an organization
  • Knowledge of the interaction of paid, owned and earned media
  • Healthcare marketing experience a plus
  • Superior communication skills, both internal and client-facing
  • Agency or consulting experience a plus
  • Ability to work effectively with a variety of internal teams and business groups, including Creative, Campaign Strategists, Project Management, and Technology Solutions

Director, Digital Strategy Resume Examples & Samples

  • Manage and execute project deliverables, performance metrics, Omni-channel sales, analytics and business analysis for all program enhancements
  • Set vision across brand exploration and conversion, develop and motivate team, build effective relationships across teams, and foster entrepreneurial culture that encourages breakthrough ideas and innovation
  • Launch and maintain all online promotions
  • Keep pace with search engine, social media and internet marketing industry trends and development
  • Strategize, launch, manage and optimize organic and paid digital marketing campaigns
  • Manage SEO/SEM/SERP projects and Team
  • Help support all inbound marketing initiatives/campaigns
  • Supervise all online marketing activities (including digital media buys) throughout all digital media platforms
  • Review main KPIs, web site traffic, sales figures and registration volume to quantify business and identify trends and opportunities
  • Contribute to development and execution of new ideas and concepts to grow online business and sales for all BTI brands
  • Manage, optimize, and enhance CRM database and related online activities
  • Foster new initiatives and concepts about using electronic mediums to digitally build customer relationships and increase sales
  • Supervision of online brand representation(website updates, emails, data)
  • Develop and execute ideas for increasing visibility on Search Engines such as Google, Yahoo and Bing (Search Engine Optimization and Search Engine Marketing)
  • Bachelor's degree --preferably relevant to Business Administration/ Marketing
  • Passion for the outdoors/outdoor industry
  • 5+ years' experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Google Adwords certification
  • 5+ years recent work experience in e-commerce environment
  • Experience conceptualizing, evaluating and negotiating 3rd party strategic partnerships
  • Experience with large-scale, global consumer websites is a plus
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  • Experience working with CMS and building/administering content in multiple CMS environments
  • Knowledge of HTML/CSS and website administration
  • Knowledge of Landing page optimization and strategy
  • Expertise in SERP competition analysis
  • Expertise in Google Adwords and Bing Ads; proficiency with Google AdWords Editor and Bing Ad Editor
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Enthusiastic and self-motivated
  • Meticulous attention to detail, with an overall passion for continuous improvement
  • Innovative and creative, with excellent communication, presentation and interpersonal skills
  • Quick learner and passion to grow in a fast-paced environment
  • Team worker -- ready to work with internal stakeholders at all levels of seniority
  • Must be team oriented with the ability to work on high collaboration and performance teams

Assistant Director, Digital Strategy Resume Examples & Samples

  • Daily maintenance of, which includes creating new content, updating existing content and improving the overall user experience
  • Oversee, develop, create and implement content plans and strategies for UM Men’s and Women’s Basketball, as well as select Olympic sports
  • Assist with developing, creating and implementing content plans and strategies for UM Football
  • Help develop and maintain UM’s digital brand, ensuring all digital elements have a consistent look and feel, from visual imagery to content tone and cadence
  • Serve as one of the staff resources in researching the latest trends and strategies in digital marketing, including social media platforms, web design, UX, graphical elements and video
  • Assist with presentation and promotion of on-demand video features
  • Assist with data collection on all digital platforms, including and all social media pages
  • Assist in data analysis, defining trends and develop strategies based on those findings
  • Participate in the establishment of internet policies, directions and standards
  • Ensure mobile adaptation of and additional UM Athletics digital elements
  • Help manage digital internship program
  • Ensure that visual content is delivered to the viewer at sufficiently high speed and quality
  • Working knowledge of and adherence to all University, ACC and NCAA rules and regulations
  • Follow established departmental policies and procedures for procurement of goods and services
  • Ability to work events, nights, weekends and holidays
  • Proven success in driving content and generating revenue through various social, digital and video mediums
  • Expert level knowledge of all social media platforms
  • Ability to work independently, set priorities and think critically
  • Highly organized and multi-task orientated
  • Exceptional interpersonal, presentation, oral and written communication skills
  • Basic understanding of Adobe Photoshop, Adobe Premiere Pro
  • Intermediate understanding of HTML, CSS
  • One to two years of appropriate experience
  • Experience in managing high traffic websites and social media accounts

Director, Digital Strategy Resume Examples & Samples

  • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field. Master’s degree in a communications field desirable
  • 10+ years experience in a digital capacity, PR preferred; minimum 3 years supervisory experience
  • Successful track record of helping to build and present strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
  • Solid grasp of social, digital, word-of-mouth marketing, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends and technologies
  • Ability to translate social media and digital trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
  • An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies
  • Detail-oriented and highly organized with the ability to manage multiple deadlines efficiently