Manager, Digital Strategy Resume Samples

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JK
J Kessler
Joshuah
Kessler
88505 Neoma Motorway
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CA
+1 (555) 959 0248
88505 Neoma Motorway
San Francisco
CA
Phone
p +1 (555) 959 0248
Experience Experience
San Francisco, CA
Manager Digital Strategy
San Francisco, CA
Kuhn and Sons
San Francisco, CA
Manager Digital Strategy
  • You will monitor and provide recommendations on key performance indicators which measure the success of various digital marketing and business initiatives
  • Manage rolling high-level roadmap
  • Support senior management team weekly meetings and monthly DBC huddles
  • Manage ad-hoc identified initiatives with internal and external business partners
  • Manage community engagement through internal collaboration tools (such as Slack, SharePoint, etc.)
  • Develop content and media to bring communications plan to life leveraging comms tools such as A-Live, external blog, etc
  • Manage publication of Digital Playbook and ensure content is sporadically updated to reflect any changes in strategy or organization
Dallas, TX
Manager, Digital Strategy
Dallas, TX
Parisian and Sons
Dallas, TX
Manager, Digital Strategy
  • Work with the team to develop a content creation and deployment plan and establish workflows to support the plan
  • Develop, or assist in the development of creative briefs
  • Consult with internal partners on establishing information architecture, content development, and maintenance
  • Develop and manage content taxonomies, classification schemes, and SEO methodologies
  • Develop and refine content and processes for content creation and management
  • Work with our brand teams in content auditing, identifying gaps and finding partners for content creation
  • Facilitates co-creation workshops with clients and their customers
present
Detroit, MI
Senior Manager Digital Strategy
Detroit, MI
Harris LLC
present
Detroit, MI
Senior Manager Digital Strategy
present
  • Design DBC training curriculum and coordinate training sessions
  • Maintain benchmarking of digital transformation against other companies within the industry and other industries
  • Background in writing ‘use cases’ considered an asset
  • Facilitate creation of success stories through ongoing collaboration across the DBC organisation and beyond
  • Working knowledge of the technological environments of both the Bank and customers
  • Benchmarking the digital appearance across automotive and non-automotive competitors
  • Deriving and alignment of action plans with necessary stakeholders to enhance BMW digital customer interfaces; provide Input for the BMW China digital strategy
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Harvard University
Bachelor’s Degree in Business
Skills Skills
  • Strong interpersonal & comms skills with the proven ability to interact and influence with executive-level stakeholders
  • Comfortable with ambiguity, flexibility, tenacity, eagerness to learn
  • Creative thinking and ability to communicate convincingly
  • Ability to communicate and constructively discuss on all organizational levels
  • Min. 8 years of work experience in leading international organisation with wide range of assignments covering key digital practice areas (digital marketing, eCommerce, CRM, mobile apps, etc.)
  • Distinct ability to work independelty
  • Strong understanding of digital and passion for sports
  • Ability to think strategically and creatively
  • Strong organizational skills, including prioritizing, time management, and meeting deadlines
  • Ability to navigate in complex environments
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15 Manager, Digital Strategy resume templates

1

Manager, Digital Strategy, Plan Sponsor Resume Examples & Samples

  • Support all digital solutions as they pertain to our Plan Sponsor Services business objectives
  • Understand customer goals, needs and pain points to inform development of customer-centric digital experience strategies
  • Understand business partners’ objectives and goals to determine how the digital channel can best support those needs
  • Develop, maintain and strengthen relationships with key business partners to ensure the delivery of service and value
  • Create and deliver project concepts and business cases for new initiatives
  • Gain organizational support for and drive execution of digital strategies
  • Monitor competitor advancements and technology trends to inform and refine our digital strategy and roadmap as applicable, and inform execution plans. This includes benchmarking against competitive set; ongoing tracking and assessment of competitive advancements; identifying leading/best practice examples
  • Increase the prominence of the digital dialogue within business areas by sharing digital trends and innovations, competitive news and industry best practices
  • Serve as Digital subject matter expert on project teams
  • Representing the plan sponsors’ needs and ensuring a high quality digital experience
  • Supporting the goal of winning new Institutional mandates
  • Supporting company operational and efficiency objectives
  • Participating in requirements, design, prototype and user acceptance testing reviews
  • Defining and tracking success metrics for projects and/or campaigns in partnership with the Digital Analytics team
  • A passion and appreciation for creating excellent online customer experiences
  • Experience delivering innovative digital, mobile, and social e-business solutions
  • Strong business acumen and ability to understand business problems and form appropriate analyses
  • Demonstrated ability to lead, advocate, develop and enhance business and IT partnerships
  • Ability to manage time and priorities while driving multiple projects at once
  • Strong analytical and problem-solving skills and the ability to quickly grasp and understand complex business and technical concepts
  • Strong communication skills with the ability to communicate to the business in non-technical terms to audiences at all levels of the organization
  • Strong interpersonal and relationship management skills
  • Excellent verbal and written communication and presentation skills and the ability to clearly articulate and express knowledge and ideas to a wide variety of people and groups at any level
  • Highly self-motivated, organized and professional, including the ability to work independently and partner effectively within and outside of the immediate team to achieve desired business results
  • 8-10 years in an e-business/digital strategy or Marketing role
  • At least 5 years supporting the Retirement business; 403, 401(a), 401, and 457 annuity and mutual fund products and services is required
  • Demonstrated understanding of investment products, annuities, pension products and/or employer retirement plans
2

Manager, Digital Strategy & Operations Resume Examples & Samples

  • Frame competitive landscape and employ understanding of US Hispanic digital marketplace to support a go-to-market vision, product strategy, and success metrics for growth across our digital and social portfolio
  • Help expand FOXDeportes.com product capabilities by developing and scaling partnerships
  • Bachelor’s degree required (preferably in marketing or related area). MBA preferred
  • Must be fluent in Spanish and English
  • The candidate should have 5-6 years of digital or social media experience. Experience in sports related field a plus (working knowledge of Soccer, Boxing, MMA, NASCAR, College Football.)
  • Experience marketing to the Hispanic market, specifically using social media
  • Superior verbal communications and interpersonal skills in English and in Spanish
  • Knowledge of sports broadcast production a plus
  • Proven success in a team environment and successful cross-departmental collaboration
  • Knowledge of television market, Nielsen ratings and/or entertainment industry
  • Knowledge of key online marketing best practice
3

Senior Manager, Digital Strategy Resume Examples & Samples

  • Conduct robust and comprehensive analyses and research
  • Analyze and research the competitor landscape, industry best practices, market size, industry drivers, as well as consumer needs/ trends
  • Analyze and research Condé Nast’s digital footprint, usage and site traffic analyses and apply the findings towards defining digital strategies
  • Distill insights and create compelling presentations to communicate findings tailored to various stakeholders
  • Keep abreast of cutting edge trends in the digital space more broadly as well as latest data sources / research tools available particularly in the web/digital analytics space
  • 3‐5 years of work experience working in a strategy role
  • Strong analytical, financial modeling, research skills and outstanding problem solving skills. Is comfortable with ambiguous data and able to model scenarios based on data driven assumptions / inputs
  • Mastery of Excel and PowerPoint skills required
  • Strong site analytics skills (Omniture, Google Analytics, comScore, Adobe Insights, Kantar, @Plan etc.) are preferred
  • The ability to think strategically and see the big picture
  • Is a self‐starter, and is able to run with a problem to find solutions / generate insights using existing research tools and data
  • Passionate about the media industry and the digital space
  • Deep understanding of the digital advertising business preferred
  • The ability to work equally well independently as well as collaborate closely with a team
  • A combination of prior engineering and strategy experience highly desired
  • An effective communicator
4

Senior Manager, Digital Strategy & Insights Resume Examples & Samples

  • Completing analysis using internal and third party data to understand growth opportunities in the digital space for our business
  • Selecting and leading third parties through the consumer insights process, prioritizing keywork, ensuring it is communicated to the right organizations and is actionable
  • Understand the environment in which our customer is operating and how it might effect expectations, connecting seemingly unrelated trends to develop new ideas and points of view
  • Develop and voice a point of view on customer needs
  • Capture and develop a point of view on trends in the retail ecosystem
  • Quickly field specific questions from executive leadership about specific competitors or industry trends
  • Manage ad hoc projects focused on delivering value to the company, ranging from small to large and complex
  • In addition to delivering program goals, success will be measured by the ability to build analytically sound businesses cases and recommendations
5

Manager Digital Strategy Business Pmo Year Contract Role Resume Examples & Samples

  • Have broad-ranging impact, collaborates with and advises leadership stakeholders on the status of complex projects and the effectiveness of multi-process and cross-functional programs
  • Orchestrate cross functional teams and/or external resources to efficiently and effectively achieve objectives
  • Interact and guide multiple levels of management to ensure alignment and a consistent understanding of efforts and purpose
  • Based on in-depth knowledge, understand and maintain alignment with project or program objective and purpose, encourages or makes decisions that addresses deficiencies or complex complication
  • Guide and encourage leadership to make multi-functional decisions that may deviate from an original direction
  • Incorporate an inherent understanding of stakeholder priorities and efforts into the coordination and development of project timelines or multi-process programs
  • Independently orchestrate the direction or redirection of a cross functional team's efforts to stay aligned with leadership direction
  • Develop partnership relationships with key vendors, business partners and technology team members / leadership
  • Provide guidance / participate in the creation of RFIs, RFPs and vendor scoring matrices
  • Help define and work on new business process capabilities (contract process, vendor selection…etc)
  • Identify, analyze, escalate and resolve any initiative risks and issues
  • Conduct various business analyses (including business case / ROI / cost benefit analyses)
  • Identify opportunities for process improvement / technology enablement
  • Education - Bachelor's degree or equivalent retail or IS experience
  • Experience - Minimum of 11+ years of relevant experience as a business management consultant/business analyst required
  • Expertise in Retail
  • Experience working with business processes, building business cases, developing ROI and documenting business requirements
  • Experience working in a complex, fast-paced, demanding environment; proven ability to identify and effectively balance competing priorities
  • Communication - Outstanding written and verbal communication and presentation skills
  • IT and SDLC methodology and process understanding / expertise
  • Strong ability to build, manage and foster relationships at all levels in the business
  • Good team working and team building skills, active relationship builder with key stakeholders including executive leadership within the organization
  • Skills - MS Office Professional proficiency
  • Ability to switch back and forth between an operational, tactical and strategic approach/mind set as required
  • Strong analytical and creative thinking, seeking innovative solutions to complex technical/business problems
  • Deadline driven; ability to maintain composure when dealing with changing work priorities and business needs within tight time constraints
  • Knowledge of project management and system integration
6

Senior Manager, Digital Strategy & Innovation Resume Examples & Samples

  • Regular contact with Digital Channels Delivery team
  • Regular contact with Digital Channels Online Sales team and Analytics
  • LOB and Segment partners, Channel partners, Fulfillment partners
  • University degree in business, science, engineering and/or marketing
  • At least 2-3 years of strategy experience, preferably in a consulting or agency environment
  • Passionate about all things digital!
  • Extensive experience with social platforms (Facebook, Instagram, Twitter, LinkedIN, Pintrest, etc.)
  • Tactical understanding of the digital advertising ecosystem
  • Adwords certified is a bonus
  • Competitive analysis, Business Case Development, Executive Presentations
  • Providing Strategic Visioning and Road-mapping
  • Provide market and industry research
  • Experience developing the following: analytical, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills
  • Ability to translate technical business concepts into non-technical language for explanation to senior executives
  • Proficiency in Excel and PowerPoint required -must know how to create PowerPoint presentations and use pivot tables
  • Strong communication skills and a positive, team-player, attitude
7

Group Manager, Digital Strategy Resume Examples & Samples

  • Work with iMarketing Director to co-develop, evolve, and implement an winning strategy of CCJC digital marketing for evolution of social and owned media enabling higher marketing ROI (i.e. revamp strategy for Coca-Cola Park, and Social Engagement Center)
  • Work with iMarketing Director to develop a clear comprehensive measurement system for digital activities executed by iMarketing/IMC
  • Achieve brand and business objectives by managing the newly appointed Interactive Planner/Producer and his team while working with other IMC, and brand management team by playing a vital role in promoting the integration of cross-functional effort
  • Actively engage with external Digital companies such as Google, Facebook, Twitter, LINE, Instagram, etc., to explore new online marketing communication methods
  • Develop, implement and evolve digital strategy for entire CCJC marketing(40%)
  • Develop digital business plan to strengthen competitive edge and establish new marketing model including measurements(15%)
  • Drive IMC campaign by managing the team below(30%)
  • Internal Communication to Management, Other departments, Global & Regional Teams, Bottlers(10%)
  • External Communication to Partners, Marketing Community etc.(5%)
  • Over 10 years of full-time experience in digital marketing or digital advertising (digital experience required)
  • Strong leadership skill such as envision, encourage, and execute with superior strategic thinking
  • Ability to manage fast-paced environment and be comfortable making decisions
  • Superior communication skills, both internal and external-facing
  • Strong relationship management, organizational and project management skills
  • Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Brand Management team
  • Ability to identify opportunities for growth and incremental opportunities with Brand management team
  • Strong interest in technology and digital marketing
  • Bachelor’s degree or equivalent in a related field(Education overseas preferred)
  • Language: Japanese Fluency and English literacy (TOEIC 900+ preferred). Position requires having a level of written both Japanese and English for presentation and communication purposes
  • Digital Culture & Understanding of Technology: Must have deep knowledge and insight on how Japanese consumers engage with digital technology
  • This position needs very strong strategic thinking to define priority and future direction to strengthen CCJC’s marketing capability
8

Senior Product Manager / Digital Strategy Resume Examples & Samples

  • Provide senior level counsel and guidance to proposed, existing, and pending projects related to the best practice integrating digital technologies to advance consumer engagement
  • Review existing projects to identify areas for improved efficiency, innovation, and impact and provide guidance and support to implement recommendations
  • Serve as senior architect leading needs analyses, requirements development, program planning, and product delivery
  • Act as an on-call resource for existing projects providing technical guidance to bridge communications needs with technical solutions
  • Contribute digital interactive strategy and planning guidance to capture and proposal efforts
  • Serve as an active contributor to ICF’s building knowledgebase and thought leadership in the areas of marketing technologies, digital interactive, and customer experience management
  • 10+ Years of experience in a Creative/Communications role
  • At least 4 years of experience developing Digital/Interactive solutions
  • Success leading/championing projects
  • Strong Analytical, problem-solving and decision-making capabilities
  • Demonstrated ability to develop, maintain and build upon strong client relationships
9

Senior Manager Digital Strategy Projects Resume Examples & Samples

  • Canadian Banking Digital Strategy Development & Execution
  • Support the development of a robust digital strategy, roadmap and priorities. This includes the development of strategic frameworks to support the management team in defining the Canadian Bank’s digital priorities and related initiatives
  • Facilitate and support the development of digital strategy roadmaps across Canadian Banking business lines to identify and prioritize initiatives
  • Manage cross-functional work streams to execute on prioritized digital projects, supported by a team of Agile developers, business and functional SMEs, user experience designers and related stakeholders
  • Internal Strategy Consulting
  • Support the Director, Digital Strategy Projects to identify, plan, and execute strategy projects (digital or non-digital depending on needs) for Canadian banking, delivering compelling strategic recommendations that help solve business problems
  • Gather data and perform analyses to diagnose issues and build business cases
  • Manage multiple project work streams, including leading problem solving sessions, workshops, and interviews with cross-functional and business line working team members and subject matter experts
  • Synthesize findings and present clear recommendations and implementation plans to ensure impactful project outcomes
  • A deep understanding of the Canadian Banking structure, strategies, digital banking technology and market trends, and competitive business environment
  • Exceptional presentation and written communication skills are critical as the incumbent will be required to both present to a broad range of audiences and develop communications for the management team
  • Exceptional planning and analytical skills, ability to discern research information / data and focus on the critical business issues
  • Undergraduate degree in business or engineering; graduate business degree (MBA) an asset t
10

Senior Manager Digital Strategy & Enablement Resume Examples & Samples

  • Following the developments in the market and in society in order to identify the relevant issues for the Digital Factory. Supports and advises the management team in the vision and positioning of the department internally and externally
  • Advises based on insights, initiative, information and developments outside and within the bank about the direction to follow. Analyzes strategic issues and provides advice and feedback to Senior Management. Provides input into the vision, decisions and guidelines of the Digital Factory
  • Bears the responsibility to be well informed and to represent the interests of the department, the bank and the customer
  • Provides input to boost communication and knowledge sharing with the aim of culture change and to increase the knowledge level within the department. Is responsible for the internal and external adherence to the core values of the Digital Factory and the vision and strategy. Monitors and builds the image of the respective departments
  • Takes complex ideas and quickly translates them into documents and presentations, so that important issues are submitted, identified properly and can be reliably addressed
  • Conducts formal and informal consultations with a variety of individuals and departments within the organization and knows how to identify stakeholders and create partnerships. Holds presentations on his/her area of expertise for the benefit of stakeholders while maintaining relationships with the Management Teams within the departments in order to stay informed of what is happening
  • Minimum of 2 years experience in banking with direct experience in Digital Transformation projects ideally within a European financial institution
  • Knowledge and experience with commercial management in a financial environment or knowledge of marketing
  • Previous employment experience in a Digital Strategist role or equivalent
  • Experience with innovative digital change processes, digital trends and online strategy
  • Knowledge of banking infrastructure and applications
  • Experience working with e-commerce, online sale analysis and optimization
  • Experience with IT and online products and developments
  • Knowledge of theories and practice in the field of digital developments
  • Knowledge of Banking
  • Experience with change management and project management
  • Demonstrated skills of entrepreneurship, persuasiveness, strategic thinking and the ability to learn quickly
11

Manager, Digital Strategy & Fan Engagement Resume Examples & Samples

  • Partnering with Series Development team to develop innovative show extensions for MTV and MTV2 franchises across digital and social platforms
  • Working closely with Marketing to build digital/social promotional plans that support show launches and align with marketing strategy and positioning
  • Implementing an audience-centric approach to content development, with a focus on creating experiences that consider mobile-first user consumption behaviors
  • Working with Digital Analytics team to develop performance benchmarks and goals to create tighter feedback loop by which we can judge performance of our work and develop insights to inform future efforts
  • Working closely with Integrated Marketing to develop and communicate sponsorship opportunities around our digital content offerings
  • 5+ years of digital creative, production and/or marketing experience at a major commercial media, consumer brand or creative agency
  • Experience in multiplatform content extensions and original content production
  • Intimate familiarity with Facebook, Twitter, Tumblr, Instagram, and Vine
  • Proven track record of overseeing creative development and implementation of web sites of high profile brands or franchises
  • Working knowledge and understanding of digital technologies, including HTML, DHTML, CSS, XML, etc
  • Strong knowledge of and personal connection to MTV and MTV2 brands and franchises
12

Associate Manager, Digital Strategy Resume Examples & Samples

  • Owning analyses and business cases around key strategic opportunity areas– Examples include: new merchandising opportunities, shipping and fulfillment options, impact of new payment methods, Go/No-Go recommendations on proposed site and mobile features
  • Own competitive tracking – Track promotions and key launches from major competitors and trends in the industry. Share monthly summaries and reports of industry trends and competitors’ actions with the organization, including the CEO
  • Assisting with strategic presentation & reporting efforts –Including monthly team and leadership presentations, ad hoc senior leadership presentation and off-site support and weekly business results
  • Own digital and marketing onboarding and culture initiatives – Lead the new hire buddy program, craft digital and marketing onboarding presentations, partner with leadership to support ongoing training, engagement and development initiatives
  • 2 years of experience with a top management consulting firm or investment bank, or proven track record in the retail or CPG industry
  • B.A./B.S. required: Undergraduate degree in business or related field from a top-tier institution
  • Self-starter and willingness to “roll up your sleeves” with a positive “can-do” attitude
  • Problem solving and analytical skills – proven ability to build models involving multiple variables and the ability to work with the business partners to clarify assumptions
  • Comfort with ambiguity and changing priorities, and ability to work independently
  • Demonstrated success working closely or interacting with senior executive leadership
  • Passion for retail (B&M, e-commerce, omni-channel), or intellectual curiosity to learn
13

Senior Manager Digital Strategy Resume Examples & Samples

  • Lead the optimization of the customer experience across digital channel touch-points
  • Identifying new customer experience opportunities, enhancements, and standards rationalization
  • Manage the process and champions the creation and development of personas, customer journey maps, ecosystem maps and/or process maps to ensure customer experience focus
  • Manage initiatives to increase usability and to optimize the customer experience
  • Monitor the industry and analyst research as well as analyze competitive and Internet landscape for use in the Canadian market and Scotiabank
  • Analyze usability research and web analytics to recommend design changes to ensure program design will create the desired results
  • Develop detailed understanding of all products and processes
  • Measure and analyze customer experience satisfaction and loyalty
  • Use Voice of the Customer information, analysis and tools to identify “key moments of truth” to create recommendations for improvements
  • Perform channel and site assessments and work with public internet and brand marketing to ensure standards are applied consistently while ensuring consistent cross-site experience
  • Manage distribution strategies and support development of channels
  • Play a leadership role in assessing, and evaluating business opportunities
  • Work with internal stakeholders, principals and external consultants to design or modify sites
  • Proactively recommend and obtain support and approval on customer experience recommendations across touch-points
  • Lead or participate in cross-functional project teams to handle specific deliverables to optimize the customer experience
  • Recommend and assist the Director to plan and prioritize customer experience initiatives with business partners, including development or contribution to requirements, concept papers, and scope documents
  • Oversees the on-going monitoring and analysis of the channels, to achieve exceptional customer experience and “best of class” ratings, by
  • Leading research and focus group initiatives on design and user experience with internal research and design teams
  • Overseeing, supporting and analyzing customer satisfaction surveys, market research, competitor benchmarking studies, heuristic reviews and focus group testing
  • Assessing results information for continued site development, web analytics trend analysis
  • Providing solutions for negative trends
  • Lead, oversee and direct special initiatives and projects to achieve the strategic objectives by
  • Managing the development of scope and deliverables for various initiatives
  • Identifying training and sales support materials as required
  • Coordinating activities of team to meet the business objectives on time and on budget
  • Negotiating with third party vendors to provide services/features
  • Ensuring right steps are taken from a process, business and employee perspective when initiatives are taken
  • Ensuring risks and contingency plans are identified
  • The incumbent works within cross-functional business lines and channels using influence/negotiation skills to ensure customer experience objectives are met. The incumbent negotiates priorities with Director and Vice President levels, but is expected to manage his/her own time in relation to meeting goals. The incumbent must be fully aware of the Bank’s existing policies and procedures and will be relied upon to interpret the underlying rationale of these policies as they relate to new deliveries
  • The incumbent must be knowledgeable in terms of customer centric digital channel design and usability concepts. The incumbent must be able to understand and participate in technical discussions and will be expected to make recommendations and decisions as they relate to self service channel development and/or design
  • The incumbent must have the ability to quickly understand and relate to the business objectives and requirements of various stakeholders (from banking to brokerage to small business and others). It is necessary to have or develop a solid understanding of financial products and services
  • Superior project management skills are fundamental as the incumbent is required to manage many high priority projects concurrently and ensure the timely completion of the development projects
  • The incumbent must demonstrate exceptional communication and relationship building skills, as preparing and making presentations, developing business case arguments, and negotiating with senior members of internal and external departments is an integral part of the incumbent’s responsibilities
  • The incumbent must have good problem solving and decision-making skills that will be required to diffuse unique situations that occur in the development cycle and/or recommend alternatives to business partners and management
14

Manager, Digital Strategy Resume Examples & Samples

  • Establish a measurement strategy for content and advise on content creation (e.g., copywriting, SEO, asset production and tagging/classifying) and content optimization (e.g., accessibility, copy editing and fact checking)
  • Curate and provide editorial perspective on web content and ensure alignment across digital platforms
  • Conduct research, including audit, gap analysis, competitor analysis and aggregation/sourcing research
  • Collaborate with the digital team, internal partners, and content owners to ensure content distribution platforms are aligned against content strategy
  • Work with digital team on analyzing digital platform analytics to better inform strategic direction for content, navigation, or other areas related to digital communications efforts
  • Document digital strategy by setting clear objectives and producing plans for platform effectiveness (design, content, functionality and processes)
  • Develop and refine content and processes for content creation and management
  • Develop and manage content taxonomies, classification schemes, and SEO methodologies
  • Collaborate with the UX, marketing and brand research teams by providing feedback and insights, especially on usability testing, digital experiences, and user research
  • Work with the team to develop a content creation and deployment plan and establish workflows to support the plan
  • Consult with internal partners on establishing information architecture, content development, and maintenance
  • Write user guides and documentation for various tools and products
  • Help drive the long-term vision for content for our digital platforms
  • 5-7 years of experience in digital content writing and strategy
  • Bachelor’s Degree in related field; MS in Human Computer Interaction, Cognitive Science, Marketing, Journalism, English or related fields (preferred)
  • Experience in the Health Insurance Industry(preferred)
  • Experience with content management tools
  • Solid understanding and experience with principles of digital design, writing and editing
  • Advanced understanding of HTML, CSS, web publishing, etc
  • Excellent communication, persuasive and presentation skills
  • Fluency in Google Analytics and other analytics/reporting tools
  • Proven experience with Search Engine Marketing and Optimization strategies
  • Proven ability to collaborate on large scale technology projects, working with cross-functional teams and stakeholders
  • Experience working on projects with tight deadlines and evolving requirements
  • Curiosity and eagerness to learn and improve on existing content management approaches
  • Experience working in an Agile environment in a cross-functional team (preferred)
  • Enterprise experience (preferred)
15

Senior Manager, Digital Strategy Resume Examples & Samples

  • Experience in change management and comfort with ambiguity, working in a culture of change and in navigating and succeeding in a matrix environment
  • Strong financial acumen with experience building business cases
  • Demonstrated business acumen- understanding the business from the ground up and the key levers that will deliver superior results
  • Results oriented individual, with senior level leadership experience; proven ability to impact and influence with individuals at all levels of the organization
  • Experience with early stage digital companies
16

Manager, Digital Strategy Resume Examples & Samples

  • 3-5 years’ experience in a digital environment
  • Ability to conceptualize issues, quickly develop solutions, and implement action plans
  • Adept at organizing multiple projects at once
  • Familiarity with Agile/Scrum methodology a plus
  • Demonstrate ability to set priorities while handling multiple projects
  • Tremendous listening skills and attention to detail
  • Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required
17

Manager Digital Strategy Resume Examples & Samples

  • In partnership with business unit stakeholders, you will develop, implement, review and revise 1-2 year strategic plans focused on achieving business objectives through the digital channel
  • Using advisor and customer segmentation and engagement research, you will develop the strategic framework to support business growth in all applicable digital channels, from web to mobile to social and more
  • You will interface with the marketing leaders to present insights on current business conditions and future digital opportunities
  • You will work collaboratively with marketing managers, creative team members and IS/IT teams to understand business needs and potential digital solutions. You will direct the translation of these business and digital needs into detailed technical requirements via assigned IS/IT business analyst resources
  • You will monitor and provide recommendations on key performance indicators which measure the success of various digital marketing and business initiatives
  • You will remain abreast of innovative marketing approaches and continually push the envelope to ensure Manulife employs and leverages all opportunities to present our communications in the most engaging manner possible
  • In conjunction with IS/IT, you will determine how the assigned business stakeholders can leverage technology to enable competitive differentiation in attracting, servicing and retaining customers
  • You will facilitate interaction between project stakeholders, including business unit stakeholders, user experience specialists, the web analytics team, content producers and web designers and developers
  • You will guide projects through complete lifecycle, drawing upon internal and external resources, as required
  • You will develop internal reports and presentations aimed at audiences such as the Marketing Leadership team, business stakeholders and peers that provide actionable insights and strategic direction
  • You will also ensure that all deliverables (whether web, mobile or social) support our global and local brand positioning and are in complete alignment with members of the Branding & Communications team
  • This is an individual contributor role meaning that, as required, you will be asked to support the content team by performing updates on Repsource and other web properties
  • You have 7-10 years of experience in eCommerce, Digital Marketing or related discipline
  • You have a BA or MBA in Marketing or eCommerce related field preferred
  • You have strong presentation skills and the ability to teach and influence others
  • You have experience managing and maintaining strong relationships with business unit stakeholders and key decision makers at all levels
  • You have a proven ability to leverage research findings to improve the online experience for enterprise class user interfaces, including the ability to design for complex client server applications
  • You have the ability to define and execute best practices for user centered design throughout the project life cycle
  • You have a proven ability to interact with senior levels of the organization
  • You have demonstrated experience with online marketing campaigns, including management of targets and optimization methodologies preferred, and knowledge of modern marketing tactics (e.g. contextual display advertising, dynamic PPC, latent conversion measurement)
  • You have the ability to prioritize conflicting demands to achieve optimum services performance with minimum disruption to business operations
  • Advanced spreadsheet modeling skills and previous experience in developing strategic marketing plans are a significant asset
  • Additional skill set of User Experience and Journey Mapping
18

Manager Digital Strategy Temp Months Resume Examples & Samples

  • Strategy
  • Ability to think strategically and creatively: analyze, synthesize and recommend actions
  • Strong organizational skills, including prioritizing, time management, and meeting deadlines
  • Excellent interpersonal and communication skills (written and verbal)
  • Strong understanding and interest in digital industry
  • Passion for sports industry
  • University degree in business administration, ideally with digital, brand and sales focus
  • Minimum of 3-5 years of work experience in strategic consulting, project management or related field; experience within adidas Group preferred
  • Prior experience in leading teams in multicultural/international contexts
  • Cross-functional experience ideally within Sales and Marketing, either in headquarter or local roles
  • Fluent written and oral English, additional languages a plus
  • Excellent MS Office skills (Word, Excel, PowerPoint), MS Project
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Manager, Digital Strategy & Engagement Resume Examples & Samples

  • Identify, build and “test” digital engagement and awareness platforms amplifying the enterprise commitment to social impact, working in close collaboratively across business and corporate functions
  • Has direct responsibility for the growing Donate A Photo digital engagement tool. Specific responsibilities include
  • A minimum of a bachelor’s degree is required; Advanced degree preferred as an MBA, Communications or Digital Strategy
  • Minimum 8 years of related experience is required
  • Minimum of 5 years of experience in digital/marketing functions is required
  • Experience working in a global function is preferred
  • Experience and proven success working in a complex matrix environment is required
  • Experience working in mobile and social media strategies is preferred
  • This position is located in New Brunswick, NJ and requires up to 30% domestic travel including the possibility of some international travel.Marketing
20

Manager, Digital Strategy Resume Examples & Samples

  • The Manager, Digital Strategy will work with the Sr. Manager of Digital Strategy and our agencies in the planning, development, and execution of Digital marketing programs that support the business objectives of our four Strategic Business Units. The role will consult regularly with Brand teams on best practices and new opportunities, and will focus in on key Corporate success drivers, including eCommerce, Digital Content Development, and Insights and Analytics. The position understands many emerging digital platforms, as well as the foundational elements of integrating off and online communications
  • Build relationships with Group Product Managers and Brand Managers to understand business objectives and challenges and to help direct planning outcomes in the Digital space
  • Act as a Digital liaison between the Brand Teams and our agencies to help establish and track project goals and objectives
  • Bring expertise to the organization on trends in Social Media, Mobile, and eCRM, and their role in the Consumer Decision Journey
  • Work with our brand teams in content auditing, identifying gaps and finding partners for content creation
  • Work with media and Digital agencies to set and measure proper KPI’s
  • Train members of the brand team to mine social conversations and product reviews regularly for brand, category, and competitive insights
  • Build relationship with IT to drive cross-departmental projects forward
  • 5-7 years digital marketing experience, with successful track record of defining and driving key metrics
  • Consumer Product Goods experience a plus
  • Agency as well as Client experience welcomed
  • Strong Web Analytics skills required
  • Strong familiarity with UX principles
  • Search Engine Marketing principles
  • Word of Mouth and Social Marketing principles
  • Microsoft Office suite, especially PowerPoint and Excel
  • Proven project management excellence
  • Relentless attention to detail, with strong organization, multi-tasking, and prioritization skills
  • Financial analysis and scenario modeling
  • Vendor and agency management
  • Outstanding communication
  • Outstanding analysis/reporting skills
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Senior Manager Digital Strategy Resume Examples & Samples

  • Responsibility and project lead as well as implementation in the framework of the overall Digital program, incl: Dedicated research, development and alignment of customer centric vision of BMW Group by a customer with focus on digital
  • Identification of customer digital needs and profiles
  • Development and verification of the target picture of digital customer interfaces alongside the customer journey
  • Benchmarking the digital appearance across automotive and non-automotive competitors
  • Deriving and alignment of action plans with necessary stakeholders to enhance BMW digital customer interfaces; provide Input for the BMW China digital strategy
  • Ability to navigate in complex environments
  • Distinct ability to work independelty
  • Creative thinking and ability to communicate convincingly
  • Ability to communicate and constructively discuss on all organizational levels
  • High perception of digital service orientation and premium brands
  • 5+ years working experience in the digital/web based industry: Didi Chuxing, UBER, google, amazon, etc; Marketing experience and project management. Working experience in automotive is preferable but not mandatory. Excellent leadership skills and ability to lead cross-functional teams without disciplinary responsibility. Strong conceptional knowledge and creativity
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Senior Manager, Digital Strategy & Portfolio Resume Examples & Samples

  • Develop long-term digital product strategy in partnership with leaders and stakeholders
  • Ensure integration and alignment of enterprise and digital product strategies
  • Provide thought leadership in digital, sales and service, and wireless industry trends
  • Ensure alignment between strategic plans and roadmaps to long-term objectives and strategies; proactively identify gaps
  • Oversee strategic and roadmap planning processes and creation of strategy, roadmap and portfolio deliverables
  • Oversee management of changes and impacts to plans
  • Identify stakeholder needs and drive team to establish processes and deliverables to meet those needs
  • Constantly interface with leaders to socialize product strategy and roadmap; own communication to drive alignment and provide visibility
  • Proactively identify and communicate risks and drive executive-level discussions
  • Develop executive-level presentations and communications
  • Effectively collaborate with stakeholders across the enterprise and within Digital
  • Effectively build and manage a lean, highly effective team; provide leadership, mentoring, coaching, and career development planning for team members
  • Minimum Required
  • 8+ years professional experience in digital, product management, or marketing with proven ability to successfully lead high-performing, cross-functional teams
  • 5+ years experience in product management of a consuming-facing digital product, particularly with agile development
  • 5+ years experience in strategy, planning, and portfolio management
  • Experience collaborating with and facilitating among business stakeholders, IT, and other cross-functional groups
  • Large-scale program and project management experience
  • Ability to apply develop and strategic frameworks to complex problems
  • Strong bias for action; ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
  • Experience in process development and continuous improvement
  • Strong verbal, visual, and written communication skills
  • 2+ years experience in the wireless industry
  • Masters of Business Administration Preferred
  • LI-B2B-SR1
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Manager Digital Strategy Resume Examples & Samples

  • Support senior management team weekly meetings and monthly DBC huddles
  • Support execution of DBC Strategy by preparing key presentations highlighting industry trends, strategic priorities, product domain progress etc
  • Support interaction and collaboration with key group strategy functions
  • Compile domain strategies and facilitate compilation of holistic strategy
  • Manage publication of Digital Playbook and ensure content is sporadically updated to reflect any changes in strategy or organization
  • Support ongoing communication by creating success stories in collaboration with key DBC stakeholders
  • Develop content and media to bring communications plan to life leveraging comms tools such as A-Live, external blog, etc
  • Manage community engagement through internal collaboration tools (such as Slack, SharePoint, etc.)
  • Support in tracking progress against high-level short term and longer term priorities across DBC organization
  • Manage rolling high-level roadmap
  • Manage ad-hoc identified initiatives with internal and external business partners
  • Ability to think strategically and creatively
  • Strong organizational skills, including prioritizing, time mgt., and meeting deadlines
  • Strong understand. of Digital, passion for sports
  • Business administration university degree with focus on digital, brand and sales or equivalent
  • Min. 3-5 years of work experience in strategic consulting, PM or related
  • Cross-functional experience ideally within Sales and Marketing, either in HQ or local roles
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Senior Manager Digital Strategy Resume Examples & Samples

  • Prepare key strategy updates to senior internal stakeholders (incl. Executive Board, Chief Marketing Officer, Digital leads, etc.) and external audiences tailoring content and messaging by audience
  • Prepare quarterly strategy updates showing success against roadmap & objectives
  • Develop and lead key change initiatives and deliver respective process improvements by supporting execution of DBC strategy
  • Monitor and evaluate changes implemented and provide formal, continuous communication with leadership stakeholders and DBC community on success metrics and business relevant targets within the roadmap and related projects
  • Maintain benchmarking of digital transformation against other companies within the industry and other industries
  • Identifies areas of improvement to accelerate digital transformation to meet strategic objectives
  • Facilitate creation of success stories through ongoing collaboration across the DBC organisation and beyond
  • Design DBC training curriculum and coordinate training sessions
  • Lead successful change activities and ad-hoc transformation projects to ensure organizational readiness to accept, sustain and develop change
  • Comfortable with ambiguity, flexibility, tenacity, eagerness to learn
  • Proactive approach to problem solving and ability to work independently to deliver plan
  • Strong interpersonal & comms skills with the proven ability to interact and influence with executive-level stakeholders
  • Strong understanding of digital and passion for sports
  • Business / MBA degree with focus on digital, brand and sales or equivalent
  • Min. 8 years of work experience in leading international organisation with wide range of assignments covering key digital practice areas (digital marketing, eCommerce, CRM, mobile apps, etc.)
  • Proven track record of leading and supervising larger scale, international strategy and/or change management projects
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Manager, Digital Strategy Resume Examples & Samples

  • Client Immersion: intimately understand (through primary and secondary research) our clients’ businesses
  • Develop innovative experience interactions specific to client challenges/objectives
  • Lead and conduct quantitative and qualitative behavioral research projects
  • Possess an understanding of web analytics and be able to determine measurable outcomes and return on investment
  • Provide ongoing updates to account teams of industry trends, issues, and best practices
  • Write and present experience debriefs, touch point maps, customer journeys —provide solutions to support key marketing initiatives
  • Support client presentations and business development efforts with strategic thinking, research and analysis
  • Develop, or assist in the development of creative briefs
  • Possess an engaging presence with the ability to back up your research
  • Have the ability to identify the trends and technology shaping the future of consumer behavior and be able to understand how these trends may influence future consumer behavior
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Manager, Digital Strategy Resume Examples & Samples

  • Leads multi-disciplinary teams through the design thinking process
  • Facilitates co-creation workshops with clients and their customers
  • Identifies innovative experiences that creatively solve customer painpoints
  • Leads and conducts qualitative research that uncovers unmet needs
  • Is passionate about unearthing insights based on industry trends and best practices
  • Understands how to create criteria that represents brand permission, customer needs, and business goals
  • Clearly and concisely articulates experience strategies, customer journeymaps, research insights and strategic frameworks
  • Supports client presentations and business development efforts with strategic thinking, research and analysis
  • Possesses an engaging presence with the ability to articulate a research-backed point of view