Digital Strategy Resume Samples

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FK
F Kutch
Francisco
Kutch
6504 Leuschke Spring
Los Angeles
CA
+1 (555) 849 0323
6504 Leuschke Spring
Los Angeles
CA
Phone
p +1 (555) 849 0323
Experience Experience
Los Angeles, CA
Digital Strategy Analyst
Los Angeles, CA
Windler LLC
Los Angeles, CA
Digital Strategy Analyst
  • Conduct research and analysis to identify latest trends in technology and assess implications to Liberty Mutual
  • Participate in initiatives to increase the customer adoption of the online and mobile channel
  • Participate in research and implementation of project management tools and methodology
  • Possess interests in digital technology, attention to details, natural curiosity, and positive attitude
  • Demonstrated successful academic record
  • Develop the business cases for digital opportunities
  • Work in multi-disciplinary teams to shape and implement digital strategies
New York, NY
Senior Digital Strategy Consultant
New York, NY
Ruecker-Hoeger
New York, NY
Senior Digital Strategy Consultant
  • Test planning and optimization: Put marketing programs on clear paths to improvement by creating effective experimentation plans and learning agendas
  • Leverage IBM Design Thinking and Agile in developing and delivering projects
  • Develop and implement digital strategies spanning Commerce, Marketing, Mobile, Customer Service etc., based on data and insights
  • The role will be responsible for setting key targets aligned to the business operating plan
  • The role will develop our emerging Digital Strategy team in the West
  • Thought leadership and innovation: Help clients and internal teams understand emerging digital marketing trends, apply best practices and pursue innovations in digital marketing
  • Performance analysis: Define campaign performance metrics and measurement plans. Manipulate, analyze and visualize data to reveal trends in marketing program performance and customer behavior, and identify key opportunities based on analysis
present
San Francisco, CA
Director of Digital Strategy
San Francisco, CA
Klocko LLC
present
San Francisco, CA
Director of Digital Strategy
present
  • Own, enhance and create the strategy and execution for all current and proposed external company web properties/sites, with oversight of web development/refresh, optimization and content
  • Set cross-channel digital marketing strategies, including website, search engine marketing, email, social media, and blogs, working with demand generation teammates
  • Develop SEO/SEM strategy and accompanying content strategy
  • Manage one in-house SEO specialist and relationships with third party web development and digital agencies
  • Organize online presence, including local listings
  • Understand online audience engagement patterns and develop plan for customized, personalized content delivery
  • Oversee website maintenance, hosting relationship and security
Education Education
Bachelor’s Degree in Project Management Focusing
Bachelor’s Degree in Project Management Focusing
Loyola Marymount University
Bachelor’s Degree in Project Management Focusing
Skills Skills
  • Strong ability to define & plan the digital vision, strategy and roll out process across multiple industry sectors
  • Characteristics of a forward thinker and self-motivator that thrives on new challenges and adapts quickly to learning new knowledge
  • Strong analytical and problem-solving skills
  • Ability to work collaboratively in a team environment
  • Excellent oral and written communication skills
  • Knowledge of UX and UI design
  • Strong background in enabling technologies driving customer transformation
  • Experience in transforming big data into actionable insight that is embedded at the core of all business and customer functions
  • A strong work ethic
  • Experience in the design and implementation of Omni Channel strategies
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15 Digital Strategy resume templates

1

Director of Digital Strategy & Audience Development Resume Examples & Samples

  • Minimum 8 years professional experience working within a news environment
  • Minimum five years experience serving in an editorial roleExhibited experience working with digital metrics and executing a content strategy
  • Proficiency in and a deep understanding of multiple social and digital platforms
  • 10 or more years professional experience working within a news environment
  • 6 or more years experience serving in an editorial role
  • Two or more years management experience
2

Gwim Digital Strategy & Design Team Lead Resume Examples & Samples

  • Act as a UCD UX Evangelist for the GWM Digital Strategy & Design team
  • Work collaboratively with the line of business to help define the scope for the advisor-facing toolset
  • Manage a team in collaborating with and reviewing the GWM Business Technology Strategy & Support Team's business requirements working with Business Analysis & Tech team
  • Facilitates discovery meetings (including kickoff, and definition of business and project objectives)
  • Conducts stakeholder interviews, brainstorming sessions, and features and functionality workshops
  • Manage individuals as they draft high-level information flows and navigation systems; must be well versed in producing this documentation to critique and guide it as well
  • Create innovative conceptual designs based on the latest web technologies
  • Present conceptual designs to broad team and Executives in order to obtain buy-in
  • Help direct user research and translate findings into tangible designs, including: heuristic reviews, usability testing, competitive product analysis, web metrics data, field research, quantitative surveys, user interviews and persona development
  • Collaborate closely with the technology development team
  • Facilitate development of product prototypes for usability testing and proof-of-concept purposes
  • 5 plus years overall Interaction Design & Design Team Management experience
  • Degree in Web Design or related field preferred
  • Demonstrated Team Management and experience working with all levels of Senior Management
  • 1 plus year of Financial Services industry experience, knowledge of industry trends, competitive advantages, and brokerage product offerings
  • Proven knowledge of web development process
  • Posting Date: 07/22/2014
3

Digital Strategy & Analytics, Senior Manager Resume Examples & Samples

  • At the minimum must have a Bachelor’s degree
  • Must have exposure preferably in an Agency setting to assess and analyze client digital marketing objectives to produce/recommend appropriate solutions
  • Must have 7+ years of experience working with various stakeholders to craft, execute, and analyze digital marketing campaigns using one of the following web analytic tools: Google Analytics, Adobe Analytics (Omniture), Webtrends, Coremetrics, Net Insights, Doubleclick, etc
  • Must have 7+ years of proficiency manipulating/analyzing digital data and generating insights using one of the following Web Analytic tools: Google Analytics, Adobe Analytics (Omniture), Webtrends, Coremetrics, Net Insights, Doubleclick, etc
  • Solid experience analyzing digital marketing campaigns to optimize marketing ROI Recruiter: Sunil Sud
4

Head of Client Experience & Digital Strategy Resume Examples & Samples

  • Support Head of Client Experience and Digital and defining and developing a roadmap for GCB’s digital strategy
  • Develop strategies to step up critical digital capabilities across GCB’s businesses and functions
  • Define and execute a portfolio of strategic business technology initiatives and track progress of connected efforts with any relevant stakeholders
  • Partner with the head / key members of the Global Consumer Technology Council and GCIC to prioritize Technology Demand by conforming to strategic business priorities and by following a consistent Capital Expenditure (CAPEX) optimization process
  • Supports the Head of Client Experience and Digital and the Head of Global Strategy across various needs, ranging from competitive analysis to executive updates to the Head of Global Consumer with regards to Business Technology strategy
  • Develops and maintains key internal/external benchmarks to allow the leadership group of Global Consumer to assess traction across focus areas (e.g. digital engagement, use of critical digital capability competences)
  • Translates complex issues into clear steps, strategies and recommendations. Creates and delivers top executive presentations
  • Mentors, coaches and develops staff working under her/his responsibility as well as other people involved across the different functions. Responsible for performance management, compensation decisions, and staff career development
  • 15+ years experience in in strategy development and execution, focus in financial consumer businesses (retail banking, cards and mortgages) and deep functional expertise in digital
  • 5+ years of experience with a major consulting firm, including senior engagement management roles with client assignments of significant scope in consumer retail banking
  • Key to the role is to have in-depth understanding of competitive global business digital dynamics, a key recognized leader in terms of understanding state-of-the-art developments in the industry (with the ability to derive insight and approaches to surpass competitors)
  • Deep understanding of all aspects of digital strategy, investment handling and prioritization of tech-related initiatives (both across strategic, executive and execution levels)
  • Fundamental understanding of the drivers of value and the financial statements in a retail bank
  • Superior analytical skills, proven experience in developing effective, result oriented strategies and solutions suitable to the transformation of financial consumer businesses
  • Strong interrelation skills and negotiating abilities, ability to work effectively with senior and middle level managers and with large interdisciplinary teams
  • Strong verbal and written communications skills; ability to structure and deliver clearly articulate presentations
  • MBA or Master in a related area preferred, Bachelor's degree in related business technology area required
5

Digital Strategy Manager Wsb Tv Resume Examples & Samples

  • Coordinating with other station departments (including News, Advertising, Marketing, Sales, etc.) in the execution of digital initiatives
  • Communicate and evangelize the adoption of best practices throughout the station
  • Managing systems and processes to keep all digital platforms competitive
  • Providing guidance and updates related to Key Performance Indicators including audience growth and engagement, video, mobile and social
  • Help facilitate reinvention of jobs to support multi-screen strategies
  • Represent the needs of the station when participating in group-wide initiatives
  • Collaborate with corporate and other partners
6

Kiehl s Director, Crm & Digital Strategy Resume Examples & Samples

  • 9) Responsible for managing strategy and execution of all CRM components of POS in-store systems and digital marketing plans. Partner with relevant IT, Operations, and CRM team to develop process and optimization plans
  • 10) Manage loyalty program and create new loyalty driving initiatives
  • 11) Own and manage all digital innovation in retail stores (tablet, skin diagnostic device, snap tags and anything new)
  • 12) Create and manage budget for all of the above
7

VP / Director of Digital Strategy Resume Examples & Samples

  • 15+ years of Corporate-level experience in Digital / IT management and Digital Communication / Marketing; 3+ years of Direct Line Management experience or the equivalent combination of education, training and experience
  • Degree in Business, Communication, Computer science or related field
  • Previous experience with a Digital Advertising Agency experience
  • Knowledge of developing and executing digital and social media strategies, and in managing multiple digital properties, including defining and communicating analytics
  • Knowledge of Pharmaceutical industry and Health Care environment
  • Experience in creating and managing large budgets
8

Kiehl s Director, Crm & Digital Strategy Resume Examples & Samples

  • Work with our partners and sales team to lead/participate in collection, documentation and analysis of customer’s business requirements specific to Desktop Virtualization and End User Computing experience
  • Lead/participate in developing the designs for Desktop Virtualization and End User Computing solutions to meet customers' needs. This includes the design and development of optimized desktop images for a virtual environment
  • Estimate timeframes, quality and quantity required to successfully implement projects; develop project plans incorporating all project variables
  • Project-manage the deployment of the virtual desktops to the pilot end-users and provide hands-on troubleshooting and guidance to resolve any barriers to a production rollout
  • Contribute to Services team efforts regarding the definition or refinement of current/future Services solutions and offering such as tools, methodologies and team skill-sets required
  • Troubleshoot issues during the pilot deployment of the VMware virtual desktops and escalate to VMware Customer Support as necessary
  • BS in Computer Science, Information Systems or other related technical degree
  • Minimum of 5 years of experience working with Server and Client operating systems (Server 2008, 2008R2, 2012, Windows 7, Windows 8) configuration and deployment
  • Minimum of 5 years of experience with Active Directory design, administration, troubleshooting and support; Group Policy expertise is required
  • 3 to 5 years of experience working with desktop virtualization products such as VMware View, and connection protocols (PCoIP, RDP, Blast)
  • 3 to 5 years of experience with vSphere – vCenter and vCloud Director
  • Experience with Linux and command line access
  • Effective communicator experienced with working directly with field sales reps and prospective customers
  • Strong team player with a great attitude
  • Experience with, and understanding of, relational database systems such as Oracle, MySQL, or PostgreSQL (preferably able to write simple SQL commands)
  • Experience with AV/Malware
  • Experience with Desktop Security & Desktop Monitoring
9

Director of Publicity & Digital Strategy Resume Examples & Samples

  • Working under the guidance of the Vice President for Media and Communications and with input from the Media and Communications department, contribute to the creation of an overall communications strategy and, within that, a fully integrated digital communications component
  • Develop and execute overall media relations strategies and activities to support MSM’s overall brand and mission
  • Conduct ongoing, targeted outreach to press, effectively pitching performance reviews and feature stories reflecting the full life of MSM
  • With input from Faculty and relevant staff, craft compelling messages and story pitches for dissemination to press
  • Submit performance listings to relevant media in a timely fashion, ensuring that MSM performances are represented in all appropriate NYC digital, print, and electronic media
  • Build and maintain strong relationships at all levels of the media (print, electronic, and digital) in order to improve quantity and quality of media coverage and to increase MSM’s profile and awareness – locally and internationally
  • Draft and disseminate press releases communicating all levels of MSM activity, under the mantle of a strategic and integrated communications strategy
  • Contribute to MSM website redesign strategy based on findings and recommendations of three-month website audit, occurring in spring 2015
  • Collaborate with the VP for Media and Communications to create a measurable social media outreach strategy that helps MSM achieve the “Increase Visibility” component of the institution’s formal Strategic Plan
  • Collaborate with Admissions and other MSM departments (Distance Learning, Center for Music Entrepreneurship, Student Life, and the Precollege program) to create and produce an ongoing and dynamic web and social media presence, designed to attract prospective students, audiences, and funders
  • Oversee and execute (with Graphic Design and Social Media Associate) daily content updates to MSM’s website and social media platforms
  • On an ongoing basis, assess analytic findings from website and social media platforms
  • Maximize the effect of press outreach, website content, and social media content to fulfill communications strategy relating to upcoming MSM centenary celebration
  • Contribute, as needed, to the writing of MSM communications products, such as regular newsletters, annual performance calendar, Gala program, etc
  • Be prepared to take on other related duties, within Content Management, PR, and Administrative responsibilities, as needed
10

Senior Field Marketing Manager for Humanities & Social Sciences Digital Strategy Resume Examples & Samples

  • Using data analysis to identify opportunities to gain business from existing customers, new customers, and alternate sales channels within Pearson
  • Help customers implement technology products in the most efficacious manner as well as train the salesforce on these strategies
  • Develop an in depth knowledge of how each product works. This position requires a deep dive into the functionality of digital products and a deep understanding of how to use them to produce optimal results
  • Message and inform the salesforce around digital strategies within the division
  • Collaborate on a nearly daily basis with Product Marketing counterparts and discipline Field Marketers
  • Develop sales tools and demo strategies for salesforce
  • Coordinate and lead customer events around key technology product
  • Work closely with the Learning Technology Specialists to train on product details, enhancements, and implementation
  • Inform product development and promotional strategies by conveying customer feedback
  • The preferred location for this position is Hoboken, NJ
  • At least 2 years of relevant marketing experience in higher education, with emphasis on developing and/or promoting digital solutions
  • Aptitude for learning new technologies quickly
  • Strong presentation skills and experience leading results driven technology presentations
  • Excellent written and verbal skills, with ability to communicate effectively for diverse audiences
  • Passion for the learner at the center of all work
  • Critical thinker and problem solver who is motivated to seek data to inform his or her work
  • Outstanding team player able to earn cross-functional/cross-geographic team confidence through thought leadership and influencing skills
  • Proficient in Microsoft Office (Excel, Word, PowerPoint)
11

Digital Strategy Supervisor Resume Examples & Samples

  • Strong passion for media, interactive marketing and a deep knowledge of the evolution of media consumption and its impact on advertising
  • Knowledge in digital campaign implementation from start to finish (RFP process, Digital Activation, Post Campaign Analysis, etc.,)
  • Background and/or a willingness to learn about emerging digital practices (e.g. programmatic buying, native advertising, the ins and outs of DSP buying and DMP analytics., etc.,)
  • Proven ability to generate creative and progressive ideas; strategic thinking and solid analytical skills
  • Ability to build strong relationships with client counterparts, internal cross-functional teams and foster conversation with consumers
  • An entrepreneurial, make-it-happen spirit
  • Great management and organizational skills
  • A desire to learn and have in experience in all media channel, how they are planned and where/how online & mobile channels fit into an overall connections strategy
  • Ability to develop a planning brief for a client and/or internal teams clearly outlining objectives, key planning parameters, and a measurement strategy
12

Advisory Digital Strategy & Solutions Resume Examples & Samples

  • Client side advisory experience or programme experience within large recognised organisations
  • Excellent proposal writing and presentation delivery skills
  • Ability to manage client relationships
  • Ability to manage engagements and med-large teams
  • Ability to travel as needed (20%)
  • Strong ability to define & plan the digital vision, strategy and roll out process across multiple industry sectors
  • First-hand experience in strategic, product development and/or business transformation in a digital context
  • Experience in the field digital marketing and campaign optimisation
  • Technical expertise in operating, integrating and optimizing digital technologies (e.g. IBM (Unica & SPSS), Salesforce.com, Aprimo, SAS, Neolane) into legacy IT systems
  • Experience of working effectively with digital and creative agencies
  • Strong ability to lead digital transformation programmes, leveraging best practices in digital strategy, process and technology to re-engineer challenged business models
  • Expansive knowledge and insight in the end-to-end digital landscape (marketing, sales, service and associated technologies) and the ability to identify market relevant consumer trends
  • Experience in transforming big data into actionable insight that is embedded at the core of all business and customer functions
  • Ability to facilitate tendering, vendor selection and contract negotiation on behalf of clients
  • Strong academic record including a relevant third level degree in Business Information Systems, Electronic Commerce or a related area
  • Experience of business change projects and programmes
  • Characteristics of a forward thinker and self motivator that thrives on new challenges and adapts quickly to learning new knowledge
  • An understanding of and experience in the Software Development Lifecycle
13

Director of Digital Strategy Resume Examples & Samples

  • 6+ years of overall Digital Marketing experience; 4+ years of direct experience with SEO, SEM and metrics-driven Display Advertising; 2+ years of Digital Agency experience working with Fortune 500 companies
  • Google AdWords or Google Analytics IQ Certified or ability to obtain as condition of employment
  • Experience with marketing technology and automation platforms
  • Expert understanding of Web Metrics, Digital Media testing methodology and optimization strategies
  • Strong data analysis skills and a passion to drive program performance; fluency with performance metrics and ROI analysis
  • Experience with Social Analytics including Facebook Insights and other analytics platforms
  • Experience with Social Advertising (Facebook Ads, Twitter Ads, LinkedIn Ads)
  • Expert knowledge of Web Analytics
  • Experience in Email Marketing
  • Experience in A/B testing
  • Great interpersonal skills
  • Excellent communication skills (written and verbal)
  • Degree in Business, Communications, Marketing, or related field
  • Experience in eCommerce industries and technologies
14

Gdm-sbs-global Digital Strategy Resume Examples & Samples

  • Analytic Project Execution: Consistently deliver on multiple and complex projects aligned to business priorities independently
  • Business Knowledge: Develop a thorough understanding of the digital banking and payments landscape – the players, their offerings, competitive advantages, evolution over time, etc
  • Teamwork: Effectively contribute and add value to cross functional initiatives; train and coach others in the organization; seek to learn from other areas within the site to improve analytic approaches for the team
  • Communication: Communicate and present effectively to partners and senior leadership
  • Organizational Development: Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities, etc
  • Break down complex business problems into a series of steps involving secondary/ primary research and quantitative analysis, and lead the team to execute on those steps
  • Always stay up-to-date with the latest market developments and develop Points of View on the same
  • Communicate with digital teams across regions for benchmarking Citi’s offerings & providing outside-in perspectives
  • Conduct stakeholder interviews & design market surveys for primary research, as and when needed
  • MBA from a Tier 1 Institute
  • At least 10 years industry experience, with majority of experience in Strategy/ Management Consulting
  • Should have been in an engagement manager or similar position in consulting
  • Strong problem solving skills & comfort with quantitative case studies and guesstimates
  • Strong analytical aptitude and logical reasoning ability
  • Strong process/ project management skill
  • Experience in leading teams directly or as a Project Manager/ Engagement Manager
  • Experience in one or more financial services businesses (cards, retail bank, mortgage etc.) OR experience in a digital domain (e-commerce, or other digital services)
15

Customer & Digital Strategy Manager Resume Examples & Samples

  • Deliver best-in-class customer experience through a “customer first” approach in both B2C and B2B environments
  • Deliver on new account, account engagement, and sales targets and identify new opportunities to drive growth through technology and digital properties/platforms
  • Drive research agenda to better understand our customers and develop future opportunities
  • Work closely with Analytics team to identify trends/opportunities and customer targeting segments to drive card usage and incremental sales
  • Streamline and optimize website and e/m acquisition and servicing sites
  • Drive mobile agenda and align capabilities to Chevron’s mobile initiatives
  • Work with client to gain support for initiatives and improve the level of credit marketing integration within the Chevron corporate office
  • Partner with client, outside vendors and internal cross-functional teams to ensure strategic projects are delivered as committed
  • Assist in Annual Marketing Planning Process to identify new accounts/sales growth drivers
  • Shared responsibility for achieving key portfolio performance metrics incl. sales/ANR, acquisitions, net income & ROI
  • Manage relevant marketing budget line items, ensuring efficient spend, investment for long-term opportunities and tight controllership
  • Work with Analytics team to develop financial projections and analysis for new product scoping, when possible, to improve efficiency and ensure quality controls
  • Ensure compliance with all internal & external regulations
  • Serve as a flexible team resource to drive highest priority opportunities as they arise
  • Bachelor’s degree OR in lieu of degree; high school diploma/GED and 9+ years of Marketing experience in a corporate environment
  • 5+ years progressive growth in marketing
  • 3+ years of experience within an NPI, digital marketing or client-marketing role
  • Strong PC proficiency (MS Office Suite) or comparable software applications
  • Minimum of 5 years progressive growth in marketing-driven, multi-product credit card or financial service companies
  • Hands-on experience developing and delivering financial services product enhancements and digital properties, and demonstrated success on meeting goals
  • Expertise in driving acquisition and retention through online channels
  • Excellent project management, analytical, communication and presentation skills within all levels of the organization
  • Strong cross-functional leadership skills
  • Strong client management experience and ability to influence external stakeholders
  • Demonstrated ability to handle multiple tasks simultaneously and meet tight deadlines
  • Ability to thrive in a highly complex and fast-paced environment
  • Credit card industry experience
  • Oil and Gas marketing experience
  • Strong financial background
  • A relevant degree in business or marketing
16

Senior Digital Strategy Manager Resume Examples & Samples

  • 60 %: Digital Strategy and Campaign Management
  • 10 %: Risk Management and Control
  • 10%: Change and Innovation
  • 6-8 years experience in digital strategy consulting and planning
  • Strong knowledge of technical infrastructures
  • Superior influence skills and understanding of how to navigate a matrix organization
  • Active influencer of future innovations and ability to make things happen through positive influence
  • Proven experience driving leads, sales and use of metrics to achieve the strategies
  • Excellent thought leadership skills with an ability to question assumptions
  • Highly organized, self-motivated, and able to prioritize on the fly
  • Proven interpersonal and relationship management skills
  • Strong presentation skills and technical skills in using excel and powerpoint
17

Business Analyst CPB Digital Strategy Resume Examples & Samples

  • Help prioritise tasks, and resources to ensure delivery
  • Evolve business processes and to allow Citi Private Bank In View platform to become the main banker & client tool
  • Challenge assumptions of the team to ensure optimal results are achieved
  • Partner with other parts of Citi to share innovation learnings
  • Work with other members of COO team to develop and execute on strategic initiatives including internal and external presentations
  • Present proposals to innovation lead, project delivery team, and Senior Management as appropriate
  • Gather competitive insights on digital strategies and tools in the market
  • An open, inquisitive and innovative mind set is critical
  • Individual must have very strong organizational skills, be confident in dealing with Senior Management, and be able to work alone or as part of a team
  • Strong communication skills and flexible attitude towards day-to-day tasks are also critical
  • Strong knowledge of financial services / private banking
  • Understanding of client expectations
  • Clear, impeccable communication skills
  • Minimum degree level education
18

Digital Strategy & Analytics Lead Resume Examples & Samples

  • Lead Global organizational and strategic efforts focused on emerging and established digital channels while providing oversight and guidance for their appropriate use and quality
  • Provide guidance and recommendations on how these new technologies may impact business and marketing for all key customer stakeholder groups (i.e., patient, caregiver, healthcare provider, etc.)
  • Stay on the cutting edge of all emerging media and technology trends and navigates the appropriate use and strategic planning for emerging technology, such as social media, mobile, evolutionary Web development, etc
  • Collaborate and negotiates with senior cross-functional partners to establish plans/processes for implementing emerging technology
  • Lead and participate in the Emerging Media Council, developing recommendations for use of digital and emerging media within the organization
  • Educating Brand, Regulatory, Legal, Corporate Communications and others on Digital and Emerging Media
  • Provide strategic oversight to ensure that the most appropriate and impactful combination of channels is employed by our business units in the realization of brand strategy
  • Lead a centre of excellence staff, supporting assigned locations and Business Units; ultimately responsible for all strategic initiatives related to emerging digital technologies and the quality execution of those digital tactics
  • Ability to identify and articulate the risk/benefit ratio of emerging channels and develop actionable guidelines for their usage. Ensure quality control and monitoring of all Digital Media to ensure compliance with regulatory requirements
  • Regularly demonstrate an innovative, collaborative and forward thinking approach, as well as the ability to understand and operationalize strategic intent
  • College degree required, graduate level preferred
  • Substantial marketing, digital marketing and/or related interactive agency experience
  • Strong pharmaceutical and/or consumer focused marketing experience or pharmaceutical digital agency experience
  • Demonstrated deep subject matter expertise in personal and non-personal media channels
  • Successful team leadership experience
19

Integrated Digital Strategy Manager Resume Examples & Samples

  • 5-10 years of experience with Digital Oncology Marketing Experience for Strategy and Digital Project Management
  • Regulated industry experience
  • Strong understanding of/experience with digital marketing and strategy
  • Strong digital analytics experience
  • Digital advertising expertise
  • Campaign management experience
  • Pharmaceutical and Agency experience
20

Digital Strategy Program Senior Lead Resume Examples & Samples

  • Providing thought leadership and strategic framing in the development, maintenance and socialization of a coherent, cross-Citi mobile strategy
  • Providing timely and effective strategic advice to the business, ensuring Citi understands and exploits the opportunities and threats presented by mobile technologies
  • Assisting Citi in acquiring and exploiting critical mobile capabilities across the business
  • Providing quality assurance, training and support to the mobile research team, ensuring high quality, timely and insightful analysis
  • Representing and promoting Citi's mobile strategy internally and externally
  • 2+ years' experience providing senior strategic consulting (ideally with a leading management consultancy)
  • Robust global understanding of mobile trends and implications across banking, digital companies, MNOs and product manufacturers
  • Global mobile experience, having worked / consulted internationally, including both developed and emerging markets insights
  • Strong network and profile in mobile arena
  • Experience managing project teams with members from around the world
21

Brand Marketing & Digital Strategy VP Resume Examples & Samples

  • Serve as strategic marketing consultant to internal business units to solve communication needs
  • Execute multi-channel marketing communications including branding, advertising, sponsorships, event collateral and digital content
  • Manage a number of projects both small and large simultaneously. Responsible for the successful project management and execution of all tasks related to these projects
  • Work closely with other parts of Corporate Communications to deliver a cohesive message
  • Work with external agencies
  • Bachelor’s degree and minimum of 10-15 years of relevant agency or corporate experience
  • Experience working with creative teams and an understanding of the creative process
  • Highly organized, attention to detail and excellent follow-through required
  • Proven leadership skills in developing and executing multi-channel marketing communication campaigns from start to finish
  • Knowledge in digital marketing, and website design preferred
  • Excellent interpersonal and communication skills, both written and verbal
  • Demonstrated client service focus and ability to build relationships both internally and externally
  • Experience managing other team members as necessary
22

WM Ops Digital Strategy Resume Examples & Samples

  • Define and execute change agenda by partnering with senior stakeholders (eg: Business, Technology and Operations) to understand and prioritize initiatives
  • Perform diagnostics/analysis to identify platforms/procedures that require enhancement/streamlining and identify ways to make them more effective
  • Coordinate engagement of Operations, Technology and Business partner resources and subject matter experts across multiple projects & geographic regions
  • Lead and direct project activities, meetings, understand dependencies, and manage timelines
  • Manage issues and decisions to timely resolution. Communicate with senior management teams to escalate/resolve project conflicts & needs
  • Manage a cohesive plan across all work streams, ensuring a coordinated approach when utilizing client service individuals for input, testing, etc
  • 10 - 15 years of experience in program/ project management, process engineering or strategy within a financial services or operations environment
  • Knowledge of Wealth Management products and services
  • Leadership skills: The candidate must have experience leading multiple projects and teams
  • Problem solving skills: The candidate must have the ability to identify complex risks early and develop actionable mitigation plans
  • Analytical skills: The candidate must be highly analytical with experience in using objective data to drive strategic recommendations
  • Communications skills: The candidate must be able to concisely explain complex issues. The candidate must also possess strong written and oral executive-level communications skills
  • Client management and teamwork skills: The candidate must have demonstrated ability in being flexible and working with stakeholders and colleagues at all experience levels. Experience of engaging and influencing senior leaders within the organization is essential
  • Project management skills: The candidate must have the ability to create practical and comprehensive implementation plans and partner with all levels of management and stakeholders to gain consensus. Experience of managing multiple projects or engagements and their associated budgets is essential
  • Must possess college degree; MBA is desirable but not a pre-requisite
  • Experience in the wealth management is desirable
23

Head of Digital Strategy Resume Examples & Samples

  • Working with the Marketing Director, devise and implement the UK & Eire digital marketing strategy encompassing all elements with key focus on media, social, CRM, DMP, website and search
  • Form part of the Marketing Leadership team along with Marketing Director, Senior Marketing Manager and Head of Trade Marketing
  • Working with the Marketing Director to formulate ongoing digital media partnerships to deliver cutting edge innovation and exposure above and beyond standard campaigns
  • Managing direct report, ensuring exciting digital content is created
  • Work with creative agencies and in-house Publicity team to deliver outstanding website content, copy, social media integration and digital campaign strategy
  • Establish relationships with key online media and build active brand ambassador networks
  • Work closely with customers to maximise all opportunities, provide points of difference and traffic driving initiatives to deliver box office sales
  • Oversee and coordinate the strategic management of key digital agencies as required
  • Create an innovative academy programme to ensure the marketing team are continually up-skilled in this ever evolving landscape
  • A digital evangelist with an in-depth knowledge of the evolving digital landscape
  • Up to date with the latest platforms, marketing opportunities and future trends
  • Passionate about film
  • Good technical understanding and knowledge principles of digital media, social, CRM, DMP, website and search
  • Solid proven experience marketing content, from launch to amplification
  • Excellent relationships with key online opinion formers and brand evangelists
  • Able to demonstrate innovation and imagination in approach to digital campaigns
  • Understands consumer dynamics and motivations, identifies and analyses trends, and utilises market research to develop and influence strategy
  • ROI conscious with experience of managing budgets effectively
  • Expert in social networking, viral and buzz marketing
  • Committed and flexible team player
  • Assertive networker who builds relationships with both internal and external contacts
  • Solution orientated, commercially focused and deadline driven
24

Global Decision Management Strategic Business Solution Global Experience Team & Global Digital Strategy Resume Examples & Samples

  • Develop quantitative points of view through market sizing, scenario analysis, business model development, etc
  • Break down complex business problems into a series of steps involving secondary/primary research and quantitative analysis and execute one or more of those steps independently
  • Always stay up-to-date with the latest market developments and develop points of view on the same
  • Communicate with digital teams across regions for benchmarking Citi’s offerings and providing outside-in perspectives
  • Conduct stakeholder interviews and design market surveys for primary research when needed
  • Analytic Project Execution
  • Consistently deliver on multiple and complex projects aligned to business priorities independently
  • Business knowledge
  • Develop a thorough understanding of the digital banking and payments landscape – the players, their offerings, competitive advantages, evolution over time, etc
  • Effectively contribute and add value to cross functional initiatives
  • Train and coach others in the organization
  • Seek to learn from other areas within the site to improve analytic approaches for the team
  • Communication
  • Communicate and present effectively to partners and senior leadership
  • Organizational development
  • Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities, etc
  • 4-8 years industry experience in Financial Services/Analytics/Management Consulting/Strategy
  • Established competency in business analysis including business model development, market sizing, financial statements analysis, etc
  • Strong problem solving skills and comfort with quantitative case studies and guesstimates
25

Director, UX & Digital Strategy Resume Examples & Samples

  • Lead prioritization of opportunities and issues to ensure teams are focused on those areas with greatest impact/value to the business
  • Work closely with technology service-provider partners that support the overall capability (Key Lime, User Zoom, Motivate Design, etc.)
  • Drive roadmap and adjust project budgets, timelines and deliverables when project scope is changed in order to re-set project expectations and outcomes to clients and management
  • Serve as a consultant and subject matter expert to the organization regarding how UX and Digital related services can be leveraged more holistically to solve Company challenges
  • Act to drive optimization and innovation in digital solutions. Utilize knowledge in technology, business and user experience expertise to enable optimized approach to delivery and management
  • Leverage deep understanding of user behavior and supporting analytics to make recommendations for technology solutions, roadmap and innovation for clients
  • Identify technologies that drive business efficiencies as well as tie to online marketing, social, mobile, location and emerging technologies
  • Manage strategic direction and execution of complex technologies, with a deep understanding of industry trends and direction
  • Manage overall budget responsibility for services provided, as well as key agency and vendor relationships and technology capability guidelines and best practices for the business
  • Manage teams of contractors, including assessing and assigning project workloads, ensuring overall projects are on track, and proactively identifying course corrections when needed
  • Leveraging a user-centric approach, use the latest technology/methodologies and needs/benefit analysis to identify most appealing solutions, including cost/benefit and ROI
  • Demonstrated understanding in the areas of user-centered design and system development, knowledge management, content systems, business process management, web and mobile technology, communication and supplemental delivery and distribution systems, and analytics
  • Proficiency in conceptualizing and translating business requirements into specific system functionality that map to business goals
  • Ability to lead and develop people
  • Effective verbal and written communication skills for the purpose of providing information to senior leaders, peers, stakeholders, clients, vendors and staff
  • Analytical understanding of digital space and digital marketing concepts, agile product management methodologies
26

Head of Digital Strategy, Alignment & Support Resume Examples & Samples

  • Shape the digital vision and overall enterprise digital strategy for TIAA-CREF
  • Identify opportunities, develop overarching business plans and define metrics to track key strategic targets and milestones
  • Develop the digital roadmap encompassing initiatives sequencing and tracking and including socializing and gathering input from peers / key stakeholders across the enterprise
  • Research, analyze, and communicate industry and competitive Digital trends with an end toward positioning the right digital opportunities for TIAA-CREF
  • Day-to-Day development and ownership of the enterprise Digital Strategy, including content, navigation, email and messaging, with overall responsibility for development of productivity, product competitiveness and user satisfaction goals
  • Develop and maintain Digital Business Plan (current year and long range)
  • Develop and maintain enterprise digital experience roadmap for our Retail, Participant, Institutional and Direct Distribution experiences, aligned with roadmaps from the Individual, Institutional and Asset Management lines of business
  • Manage and operationalize the Digital strategy for the company ensuring alignment and integration with the strategies and goals of the Institutional and Individual Financial Services and Asset Management businesses. Engage and influence senior level stakeholders across these businesses to ensure clarity and commitment
  • Guide the transition / evolution of the Digital business across the maturity curve from start-up to established, including establishment of a business cadence spanning the Individual, Institutional and Individual lines of business
  • Initiate and oversee integrated cadence among Digital partners in Institutional, Individual and Asset Management businesses
  • Monitor and report on Digital usage metrics (Digitization, CTG, Completion Rates, Abandonment, etc.) for distribution and self-service applications and provide insights into continuous improvement opportunities for the same
  • Provide insight and input toward how to best meet participant / customer needs and expectations leveraging TIAA Digital capabilities. Ability to drive continuous improvement focused on refining / evolving the Digital strategy and enhancing the overall customer experience
  • Maintain and support industry benchmarking / outreach program (i.e., Dalbar ranking)
  • Experience in “millennial” space
  • Expert knowledge of investment and retirement industry as well as TIAA-CREF investment philosophy
  • Building and leading a “start-up” business and accelerating its maturation
  • Experience leading, interfacing and influencing across multiple functions/businesses in a matrixed environment
  • Working knowledge of financial products/services and the features/benefits of specific TIAA-CREF products and services
  • Ability to adapt to and initiate change
  • Graduate degree (e.g. Master’s in Business or Finance or Juris Doctorate) preferred
27

Manager, Lic, Apps & Digital Strategy Resume Examples & Samples

  • Manage licensees for assigned categories, which includes contract negotiation, resolving issues, reviewing/approving of submissions and promotion/advertising initiatives
  • Participate and contribute to the strategic planning process
  • Develop strategies and business plans by retailer, brand and property
  • Analyze and understands market trends, consumer and retailer and industry needs
  • Identify growth opportunities by category, franchise and distribution and select, pitch and execute new deals to fill gaps
  • Help define and integrate licensees within wider brand and marketing plans
  • Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting
  • Recommends initiatives, providing cost/benefit analysis and an estimate of return on investment
  • Works with Licensees, Retail and Creative Teams to develop product that meets retailer needs by distribution channel while maintaining quality and character integrity standards
  • Collaborate with product development team to build licensee line plans; ensuring appropriate SKU count, price points and that rights are maximized
  • Support internal initiatives generated by Marketing and Sales Teams
  • Engage partners and builds solid relationships with other DCP franchise teams and business units to share and exchange best practices
  • Review and advise on all incoming app requests for Franchise Licensing
  • Attend and participate in appropriate launch and strategy meetings
  • Gather information and advise on business model and deal structure to greenlight apps
  • Manage day-to-day go-to market execution of apps. Duties include
  • Passion for and experience working in technology and/or digital space
  • Knowledge and understanding of app development and digital content
  • Forms good working partnerships
  • Conceptual
  • Great presentation skills
  • Team Player comfortable working in a political environment
  • Multi-task oriented and able to function in a fast-paced environment
  • Ability to manage projects with minimal direction
  • Ability to set quality standards and hold product to them
  • Strong leadership skills
  • Comprehensive knowledge of licensees' production and creative capabilities/limitations
  • Excellent understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
28

Analyst, Digital Strategy Resume Examples & Samples

  • Analyze the competitor landscape, industry best practices, market size and trends, industry drivers, and consumer needs/trends
  • Analyze Conde Nast’s digital presence, audience, user engagement, and site traffic and apply the findings toward defining business strategies
  • Distill insights and create presentations to communicate findings to various stakeholders across departments
  • Scope, plan and execute against strategic projects
  • Contribute to business plan development for investment opportunities
  • Keep up-to-date on emerging trends in the digital space as well as new consumer products/platforms, competitors, and data sources/tools
  • Bring new ideas to the table that spur Condé Nast’s innovation and further its digital leadership position
  • Minimum of two years of relevant work experience
  • Strong analytical, financial modeling, research and problem-solving skills
  • Proven expertise in preparing presentations and business plans
  • Mastery of Excel and PowerPoint or Keynote skills required
  • Ability to think strategically and work with deep datasets
  • A self-starter who acts with urgency in all tasks they tackle
  • Energy and enthusiasm to delivering high-quality work and driving the Condé Nast business forward
  • Prior experience in investment banking or management consulting preferred
29

New Grad-digital Strategy Analyst Resume Examples & Samples

  • Support projects and cross functional efforts which advance adoption of Visa Digital Solutions products and services
  • Interface with Product team: Interface closely with Digital Solutions Product team to ensure client requirements and feedback are incorporated into the product roadmap
  • Market Analysis: Perform market research, segmentation and analysis that leads to insights and drives decision-making. Distribute analysis across Digital Solutions and to key clients in concise written and verbal form
  • Pricing: Understand and model financial impacts of potential pricing frameworks to address future services, use-cases and geographies. Support development of pricing across Visa regions and clients around the world
  • Key Client Meetings: Provide subject matter expertise and support the development of materials for key client meetings
  • Marketing: Coordinate development of marketing collateral and develop plans to participate at key industry events with Marketing and Product teams
  • Client Materials: Develop client presentation materials, webinars and white papers that clearly explain the Visa Token Service, the Visa Digital Solutions product roadmap and Visa’s overall digital strategy
  • Contracting: Interface with the Visa legal organization to support development of standard contracting templates for each region
  • Industry and Competitive Insights: Develop analysis, insights and materials to assist clients and Visa management to better understand mobile payment trends, digital commerce trends and competitor activities
  • 2015 or 2016 graduate with a Bachelor’s Degree
  • Interest in payments and digital commerce a must
  • Proven leadership capabilities as demonstrated in professional, academic, or volunteer environment
  • Ability to thrive in a cross functional and fast paced environment
  • Technical aptitude and interest: Ability to work with complex products or capabilities, the ideal candidate will have an existing basic understanding of mobile and digital payment technologies
  • Travel: While not typical, ability and interest to travel may be required. Visa has clients and partners in nearly every country in the world
30

CCB Risk-collections Digital Strategy Resume Examples & Samples

  • Manage key aspects of building a new collections channel, including eligibility, targeting, offer design, messaging
  • Ability to work with cross-functional teams such as User Experience Design team, IT teams, Operations etc. to drive the optimal experience
  • Strong experience with test & learn approach to optimize the online experience offers and interaction with the phone
  • Experienced MS Excel or SAS user to perform analysis of channel performance and optimization across different channels
  • 3 plus years of financial services experience; credit card knowledge desired, but not required
  • Data mining skills, specifically: Excel, Microsoft Office, and database software applications. SAS knowledge is desirable, but not required
  • Experience in customer contact strategies preferred
31

Digital Strategy Senior Associate Experience Center Hallandale Resume Examples & Samples

  • Providing guidance throughout activities as an account team partner and subject matter specialist, owning the strategic direction of accounts and application of process
  • Establishing SOWs are followed explicitly, timelines and commitments are met for each client, all client work is conducted under a broader business or strategic context, understand the business context of the engagement
  • Quantitative and research acumen
  • Business models and strategic marketing
  • Strategy process, frameworks, models and strategic marketing and solutions
32

Head of Digital Strategy Resume Examples & Samples

  • Lead the development of TVC’s digital and social media capabilities
  • Provide digital and social media expertise to internal teams and clients, recommending best practices and contributing directly to the execution of client campaigns and programmes
  • Act as the digital lead in integrated programmes, assessing the process and reporting on top level successes and making recommendations based on market knowledge
  • Build strong relationships with digital and social platforms that generate strategic value for TVC and its clients
  • Identify emerging trends within the digital space and look at how these can be translated to TVC
  • Support and where necessary lead in new business opportunities which require a digital response
  • A deep understanding of the digital and social communications eco-system
  • A compelling point of view on how digital technology and social media are changing communications and marketing
  • A demonstrable track record of success helping clients leverage digital technology and social media to achieve their communications and business goals
  • In-depth knowledge of both the creative and media sides of digital marketing
  • The ability to take ownership of and responsibility for the delivery of a project
33

Digital Strategy Resume Examples & Samples

  • Overall experience of 14+ years - Ideally 5+ years of relevant experience gained within strategic alternate channels / digital consulting positions within large Corporates or Consulting organization for BFSI sector
  • Should possess experience in Digital Strategy transformation
  • Executive presence: Ability to engage the client at various levels (including the C-Level) of their organization, strong presentation and facilitation skills, ability to structure and facilitate workshops, ability to identify opportunities for digital transformation programs
  • Should possess strong Industry Domain knowledge in Banking, Financial Services & Insurance
34

SEO Analyst, Digital Strategy & Initiatives Resume Examples & Samples

  • Provide SEO support for SEO Managers
  • Perform basic SEO activities: keyword research, ranking analysis, competitive market research & content recommendations that support site initiatives
  • Provide basic SEO recommendations for new digital products and templates
  • QA recommended SEO implementations & fixes
  • Run ongoing analytics reports and provide analysis to make data-driven recommendations
  • Perform technical site audits & link analysis
  • Maintain SEO tasks and schedule
  • Be responsible for documenting SEO projects, results and changes
  • Work closely with the editorial, developer & product teams whom support each of the brands
  • Minimum 2 years SEO experience, preferably for a major media/publishing organization, and a majority of that experience directly in SEO
  • Deep Passion for News is a MUST
  • Adherence to the highest standards of SEO
  • Familiarity with web analytics tools, omniture in particular, and concepts
  • Clear and effective written and verbal communication skills and ability to interact with all levels of end users and technical resources
  • Excellent organizational and time management skills and the ability to multi-task
35

Global Digital Strategy, Senior VP Resume Examples & Samples

  • Maintain a coherent digital strategy across Citi
  • Provide timely and effective strategic advice across the businesses
  • Assist Citi in acquiring and exploiting critical digital capabilities
  • Create and integrate a digital research capability
  • Providing thought leadership and strategic framing in the development, maintenance and socialization of a coherent, cross-Citi digital strategy
  • Providing timely and effective strategic advice to the business, ensuring Citi understands and exploits the opportunities and threats presented by digital technologies
  • Assisting Citi in acquiring and exploiting critical digital capabilities across the business
  • Identifying major mobile/digital trends, assessing implications and completing SWOT analysis of evolving ecosystems, critical control points and key players
  • Engaging stakeholders to define and agree on strategic value propositions and key enabling capabilities
  • Providing quality assurance, training and support to the digital research team, ensuring high quality, timely and insightful analysis
  • Representing and promoting Citi's digital strategy internally and externally
  • The individual will have significant expertise in digital banking and payments, strategic consulting experience and outstanding communication and engagements skills. The ideal candidate will have
  • 5-10 years' experience in mobile banking, payments and technology (ideally gained across a combination of consulting, industry and entrepreneurial experience)
  • Senior leadership potential
36

Digital Strategy Transformation Resume Examples & Samples

  • Overall experience of 14+ years - Ideally 5+ years of relevant experience gained within strategic alternate channels / digital consulting positions within large Corporates or Consulting organization for Cross sector
  • Should possess strong Industry Domain
  • Should have breadth of knowledge across and depth in one or two of the enabling technologies like Analytics and BI, Big Data, Cloud, Mobility, Social, Automation, Enterprise Portals, Enterprise Content Management, SOA and Integration. Good appreciation of emerging technologies e.g. Cognitive and IoT
  • Should have familiarity/experience with design thinking, agile concepts, DevOps, Continuous Integration
  • Strong stakeholder management and communication skills
  • Excellent team building, leadership and interpersonal skills
  • Program delivery experience
  • At least 8-10 years of relevant experience"
37

Head of Digital Strategy Resume Examples & Samples

  • Experience presenting work materials and collaborating with senior lever leadership
  • Powerful communicator with the ability to convey thoughts effectively and succinctly. Proficiency in Microsoft PowerPoint is critical for this role
  • Ability to synthesize analytical results and tailor executive briefings
  • Support cross- bank initiatives, including liaising with different stakeholders, preparing presentation materials, and coordinating content updates
  • Strong team player who places the best interests of the organization above personal objectives
  • MBA from top 20 Business school with Post-MBA Strategy experience (McKinsey, Bain, BCG, Strategy& Deloitte…) is a plus
  • Related professional background in the digital space. Preferably financial services experience
38

Digital Strategy Resume Examples & Samples

  • Passionate about delivering great customer experiences
  • Excellent presentation delivery skills
  • Structured approach to problem solving
  • Ability to manage engagements and teams
  • Knowledge and insight in the end-to-end digital landscape (marketing, sales, service and associated technologies) and the ability to identify market relevant consumer trends
  • Have an intense focus on the customer experience through research (VoC), design, development and execution of small to large scale customer journey initiatives
  • Understanding of the linkage between business objectives and customer experience and working seamlessly to integrate the two together
  • Management consulting experience in customer strategy and customer transformation related to improving customer strategy, customer profitability, and customer retention and cross sell programs beneficial but not essential
  • Experience in the design and implementation of Omni Channel strategies
  • Strong background in enabling technologies driving customer transformation
  • Ability to identify new opportunities and advocate new initiatives for process & customer experience improvement in order to achieve brand loyalty, cost reductions, revenue growth, margin improvement or gains in customer or employee satisfaction for our Clients
  • Knowledge of UX and UI design
  • Experience in innovating new journeys for changing business needs and feeding into larger strategic programmes
  • Deep understanding of the metrics used to measure customer experience (NPS etc.), how they are used within leading organisations, and how to leverage them to drive change programmes
  • Strong academic record including a relevant third level degree
  • Experience working in a digital company, agency, fintech or consultancy
  • Characteristics of a forward thinker and self-motivator that thrives on new challenges and adapts quickly to learning new knowledge
39

Marketing Mgr Digital Strategy Resume Examples & Samples

  • Plan & execute digital strategies in multiple mediums like search, display and web based marketing
  • Own all aspects of both organic and paid SEM: management, implementation, and analysis of program, including keyword research, campaign strategy, creative, bid management & on-going optimization
  • Use best in class e-commerce practices to optimize website to drive prospects from awareness through to conversion to paying customers
  • Build, maintain, and analyze performance reports
  • Manage multiple outside agencies, as well as work with internal and external teams to help define digital marketing goals, lead volumes by product and segment and ROI analysis
  • Provide in-depth reporting & data analysis to problem solve; identify opportunities and communicate key performance trends to the organization
  • Implement A/B testing with strategic variants to increase conversion rates
  • Optimize online marketing campaigns and landing pages
  • Work with Product Marketing and Demand Generation teams to define the scope, technical and business requirements, budget, benefit analysis, and cost justification for digital projects
  • Lead execution of digital initiatives to ensure they're timely and achieve goals within budget
  • 7+ years of related digital marketing experience and a passion for analytics
  • 5+ years of experience executing SEM campaigns
  • Expert knowledge of Google Adwords, PPC, display/ retargeting and search marketing
  • Experience with Eloqua or other automated marketing solutions a benefit
  • Experience developing websites/digital platforms from Information Architecture to CMS implementation
  • Superior verbal, written skills and attention to detail
  • Motivated self-starter that drives strategy and results
40

Digital Strategy & Experience Resume Examples & Samples

  • Manage the development of the digital user experience through concept, strategy, design and implementation for the Cards’ Benefits websites’ to increase customer engagement through benefit awareness and usage
  • Manage the User experience and content strategy for Benefits’ sites’ internal sponsors, including Card Products, Customer Benefits and Cards Marketing teams
  • Lead the design of insight-driven digital strategies from opportunity identification through development of customer centric journeys
  • Partner with program management, agencies, vendors, and internal IT teams to scope, design, develop, and deploy new web site experiences
  • Transform web site visitor objectives, business objectives, and technology capabilities into digital experience requirements
  • Lead development/enhancement of Offer Optimization to ensure site visitors are presented with the right offer at the right time to increase engagement and spend
  • Coordinate with internal sponsors including, Card Products, Customer Benefits, Card Products, Marketing, Loyalty and Early Engagement Teams on alignment of messaging, marketing response forecasting and capacity planning
  • Coordinate with Benefit Owners and Platform providers to ensure that sites presents accurate customer information and superior site performance
  • Ensure site development and enhancements comply with Expense, Legal, Control and Compliance requirements including ADA compliance
  • 5+ years’ experience in Direct Marketing, Digital Marketing or Product Management role leading strategy, implementation and management of web sites, portals or related tools
  • Strong digital expertise both from a strategy and execution standpoint
  • Ability to understand and translate complex business challenges into smart digital solutions
  • Proven experience leveraging an integrated collection of technologies and methodologies to design captivating web site experiences across multiple interaction channels
  • Use of online performance metrics to identify opportunities for enhanced digital experience
  • Pragmatic problem-solver. Solutions and process improvements oriented
  • Exceptional verbal and written communications skills
41

Digital Strategy Manager Life Sciences Resume Examples & Samples

  • Client Management:Manage day to day interactions with executive clients and sponsors
  • Business Development:Develop and maintain contact with top decision makers at key clients; organize and lead pursuit teams; participate and lead aspects of the proposal development process; contribute to the development of proposal pricing strategies
  • Customer Value & Strategy – Development of customer driven, value enhancing strategies to drive increased business effectiveness, improved technology utilization, and enhanced positioning to address marketplace forces
  • Customer Transformation Roadmapping -Build out of enterprise customer solution strategy, technology architecture, platform alternatives, and roadmaps to support and enable business and technology vision and goals. Construction of detailed customer transformation plan to clearly articulate initiatives required to effectively and consciously transform an enterprise to the target future state
  • Business Case Operational Analysis –Execution of comprehensive financial analysis detailing the costs, benefits, and estimated payback period/return of current and planned business and technology customer solutions initiatives, program, and projects
  • Platform Evaluation & Selection –Execution of proven methodologies to objectively identify, evaluate, and select technology platforms and tools that most effectively enable planned customer transformation. Evaluation and analysis of the effectiveness of existing solutions, platforms, and tools against selected business and technology KPIs and strategic goals
  • Process & Technology Improvement –Performing of detailed assessments on the effectiveness of ‘customer impacting’ processes and recommendations to align to corporate goals, market trends. Development, alignment, and deployment of future state operating model and processes to match organizational strategic goals and vision
  • Demonstrated prior experience in managing teams of 10+ resources through design, development, and/or operations of complex technology environments (programs, applications, systems and/or infrastructure)
  • Strong understanding of CRM process and best practices
  • Experience managing at least three large-scale full-life cycle implementations of CRM or customer-related solutions, including ownership of the program/project, management of the overall team and ownership and management of program/project financials
  • Experience defining systems strategy, developing systems requirements, designing and prototyping, testing, training, defining support procedures, and implementing practical business solutions under multiple deadlines
  • Ability to travel to client sites 80-100% of the time
  • A Bachelor’s degree
42

Director of New Media & Digital Strategy Resume Examples & Samples

  • Bachelor's degree in sports marketing, radio/television production, sports broadcasting, internet broadcasting, or related field
  • Minimum of one (2) years of experience working in a field related to digital media services in intercollegiate athletics
  • Experience with photo/video editing software
  • Experience working with a variety of media formats and multimedia files
  • Demonstrate working knowledge and experience with digital video editing software (i.e., Final Cut Pro, Adobe After Effects, Photoshop, Indesign, Dreamweaver, Live Type, Soundtrack, iDVD, etc.)
  • Working knowledge and experience with digital camcorders (white balance, focus, aperture, gain, aspect rations, fram rate, audio levels, etc.)
  • Valid driver's license
  • Candidate must demonstrate interest, ability and/or experience promoting cultural competency and/or diversity
  • Master's degree in a related field
  • Two (2) years of experience with intercollegiate athletics working with digital media at the Division I level
  • Knowledge of the logistics of a live broadcast production
  • Knowledge of graphic design and/or video editing
  • Knowledge of basic web design
  • Tricaster or Live Production experience
43

Assoc Director of Marketing & Digital Strategy Resume Examples & Samples

  • Works as a key member of the UEI communication and engagement team, and provides support for overall UEI communications as needed
  • In coordination with UEI and UChicago Impact leadership and communications team, develops and implements marketing and communications strategies, with a focus on projects demanding consumer research as well as digital and social media expertise
  • Experience editing written reports/manuscripts in accordance with the Chicago Manual of Style required
  • Experience in crafting editorial content for external audiences required
  • Experience in managing and growing an organization's social media presence required
  • Experience using consumer research and digital analytics to inform marketing strategies and tactical plans required
44

Digital Strategy Servicing Lead Resume Examples & Samples

  • Senior Executive Stakeholder Management
  • MBA preferred; Minimum Bachelor’s Degree
  • Proven people manager with the ability to grow and develop a team
  • Strategic and analytical thinker who can analyze data to make appropriate process/business decisions/recommendations and shape business strategy
  • Prior Chief of Staff support, consulting experience, or equivalent experience preferred
  • Ability to understand and navigate the digital landscape and technology
  • Proven negotiating skills, demonstrated collaborative and consensus building strengths
  • Demonstrated team player and leader who can effectively handle multiple priorities simultaneously
  • Strong communication (verbal/written) skills, with an ability to manage internal and external relationships up to senior levels of management
  • Experience leading cross functional teams and maintaining accountability for major business initiatives
  • Excellent data visualization and creative PowerPoint skills
  • Excellent PC skills: Word, Excel, Access
  • Self-starter that learns and adapts quickly to frequently changing priorities
45

Associate Director, Medical Digital Strategy Resume Examples & Samples

  • Lead global medical digital projects through all phases including budgeting, conception, development, deployment and training across the medical On-cology BU
  • Responsible for planning enhancements to new and existing digital
  • Responsible for new congress digital platform for Oncology and establishing improved virtual capabilities within medical
  • Develops communication plan and facilitates awareness of GMA-provided digital services and systems to internal medical customers and other stake-holders
  • Responsible for all process and documentation needs for assigned projects, providing business representation and business sign off (IGM, PIONS etc) as needed
  • Support development of GMA digital strategy and provide consultancy ser-vices to GMA on digital strategy for disease or line function
  • Serve as internal expert on GMA-provided technology platforms and services, to provide support and serve as primary digital point of contact for CPO and Global associates
  • Benchmarks and assesses internally and externally medical digital solutions in Oncology/Medical Affairs in order to contribute to the development of the global medical e-strategy
46

Global Vegetable Digital Strategy Manager Resume Examples & Samples

  • Critical Thinking and Alignment to Global Strategic Initiatives
  • Bachelor’s degree in Marketing, Journalism, Communications or related discipline
  • 10+ years of relevant work experience with 5+ years in digital marketing
  • Proficient presentation, writing and editing skills
  • Experience using customer insights to create compelling messages for different target demographics and personas
  • Deep understanding of how data and analytics shape strategy
  • Strong relationship and networking skills to inspire, motivate and drive collaboration with marketing managers and other cross-functional employees
  • Experience working with SalesForce and Adobe platforms and reporting or similar CRM
  • Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
47

Consumer Digital Strategy Resume Examples & Samples

  • Drive activities of Regional Digital Leadership Team
  • Triage content updates and maintenance to support running the business
  • Meet bi-weekly with peer Consumer Digital Strategy Regional Leads and the Operational Readiness team to share status information and discuss/share best practices
  • Resource Management: Manages in very complex organization(s) the efforts of direct and indirect reports, and collaborates with, provides guidance to and influences employees, clients and matrix partners
  • Results & Accountability: Ensures that effective controls are developed and maintained to ensure the integrity of the organization. Takes corrective action, as appropriate. Ensures that performance is aligned with mission, goals and outcomes and is completed within established timeframes. Monitors and evaluates complex plans; focuses on results and measuring attainment of outcomes. Has budget accountability
  • Health plan management knowledge preferred
  • Deep knowledge of your Region and/or health industry; assist to understand project impacts and the need to build out support and structures where there are gaps
  • Aptitude to know what issues to drive in your Region, and with whom
48

Digital Strategy Analyst / Senior Analyst Resume Examples & Samples

  • Collaborate with key business unit stakeholders to understand their objectives and ensure alignment with overall digital roadmap and goals
  • Conduct continuous competitive benchmarking and digital industry research to identify emerging technologies, trends, and opportunities for innovation and optimization
  • Proactively identify and balance customer and organizational needs, driving towards appropriate technology solutions
  • Leverage website performance data insights to drive strategy evolution
  • Represent Digital Strategy function as required in cross-departmental meetings and taskforces
  • Undergraduate degree in relevant field and at least 2-5 years relevant web/digital/interactive marketing work experience, preferably in an e-Commerce environment; MBA preferred
  • Strong business acumen coupled with a solid understanding of web technologies and functionality, prior experience driving the development of digital features/functionality is a plus
  • Ability to identify KPIs and conduct analysis to measure success of business objectives
  • Strong project management skills with a demonstrated ability to effectively manage multiple projects with competing priorities, deadlines, and business values
  • Creative problem-solving skills essential
  • Strong negotiation and influence skills with an ability to create consensus and achieve results
  • Strong written/oral communication skills with the ability to develop and deliver clear, concise presentations
  • An ability to influence others to achieve results
  • Must be able to maintain a high performance level and deliver strong results while still managing to have fun
  • Proficient with Microsoft Office software (e.g. Excel, Word, PowerPoint, etc.)
49

Product Specialist Digital Strategy Resume Examples & Samples

  • Bachelor's degree in a business related or financial field and/ or equivalent work experience in business system technology management
  • Strong analytical background with at least 5-7 years in financial services industry
  • Excellent organizational and analytical skills with strong technical abilities
  • Strong understanding of structured products (ABS, MBS, CDO/CLO), loans, and bonds
  • Business technology experience at financial services or consulting firm that supports institutional banking clients
  • Experience partnering with engineers and user experience design professionals on transformational projects with a goal to “wow” clients
50

Leader, Candidate Experience Digital Strategy Resume Examples & Samples

  • Understand and support the Company's short, medium and long term candidate experience digital strategy to achieve the enterprise Talent Acquisition strategy
  • Ensure the Company’s candidate experience digital programs are linked to the Company’s Talent Acquisition strategy globally and locally
  • Support candidate experience leadership by managing program governance, utilizing their project management skills to provide leadership to plan and manage projects
  • Leverage VoC surveys insights and to enable timely & continuous improvement of candidate experience Digital strategy and priorities across the Company
  • Monitor the Company’s Digital candidate experience to ensure compliance with applicable laws and contracts; routinely collaborate with the Director, Candidate Experience to share feedback
  • Utilize digital expertise and external market insights in areas of design and development of candidate experience programs and represent the voice of the candidate in every talent acquisition strategy discussion
  • Recommend, investigative, product develop, and pilot approaches to test potential digital solutions in order evaluate market viability for products or services
  • Focus on building effective relationships and trusted partnerships with Talent Acquisition organization, Enterprise Communication & IT to maximize value
  • Manage expenses and provide input into budget/resource allocation needs; and the management of costs
  • Conduct routine internal analysis and external benchmarking to enhance the effectiveness of candidate experience programs
  • Monitor Key Performance Indicators and scorecards of relevant data to understand program performance and effectiveness
  • Continuously review and refine the candidate experience processes / roadmaps with the candidate experience leader to promote effective programs
  • Partnering with business stakeholders, identify and implement new talent technology solutions in support of a best in class candidate experience
  • Develops enterprise-wide strategies in partnership with stakeholders to attract employees in an integrated manner, driving regional/global business results
  • A minimum of 8 years of professional hands-on experience is required
  • Experience in the HR or Talent Acquisition technology fields is preferred
  • Facilitation and project management experience (e.g., project plans, status reports, communication plans, risk management plans, milestones, deliverable charts) is required
  • Ability to operate as a global leader with understanding and appreciation for regional differences is required
  • Experience managing, planning and implementing projects and strategic change initiatives is required
  • The ability to influence, negotiate and consult while remaining an enthusiastic team player with a strong drive to create a positive and inclusive work environment is required
  • Ability to connect with others and collaborate closely to deliver consistent employee and customer-focused approach in region is required
  • Expertise leveraging internal and external analytics to diagnose situations and build business cases for global solutions is required
  • Ability to identify, design and lead studies that inform talent decisions
  • Experience balancing voice of the customer with enterprise-wide business strategies
  • Interest in maintaining connections to external field of expertise is required
  • Strong presentation skills are required.Human Resources
51

Head of Global Digital Strategy & Experience Resume Examples & Samples

  • Collaborate with Sales and Technology to develop the strategy through which the sales effort is complemented by digital capabilities to drive cost effective advisor acquisition and service
  • Determine the features and functionality of each digital platform as appropriate to engage, educate, persuade and service LM investors and clients
  • Manage Site Content: Collaborate with Head of Thought Leadership and US/International Marketing Heads to ensure the content is appropriately customized to site visitor needs; particularly that the content is timely, relevant and impactful. Support the promotion and syndication of Legg Mason’s thought leadership content to reach our constituencies and encourage further engagement
  • Measure and Continually Enhance Site Performance –
  • 10+ years as the business lead in the development of differentiated and compelling digital platforms in the financial services (banking, asset management, insurance, brokerage) industry
  • Demonstrated success in the end-to-end development of digital platforms - from conception to business requirements, through development to launch and measurement
  • Ownership for the ongoing content management and functional enhancements of existing sites
  • Successful in the leadership of high profile, high risk, cross-functional development efforts
  • Ability to lead, collaborate and influence at a senior level
  • Previous people management experience strongly desired
  • Familiarity with Salesforce.com and email marketing platforms is a plus
  • Series 7 & 24 licenses, or willing to obtain within a short period after hire
  • Six Sigma experience is a plus
  • Bachelors degree required; MBA a plus
52

Specialist, Digital Strategy Resume Examples & Samples

  • Apply analytics to Carrier’s channel web portal to understand current usage and identify improvements to support the portal’s future development roadmap
  • Expand usage of website analytics within the department to proactively share trends and findings internally and with appropriate customer channels
  • Assist marketing team in broadening the usage of analytics surrounding websites
  • Coordinate API setup with customers and internal IT
  • Develop standard API setup process from request to implementation
  • Provide support to product information strategy
  • Contribute to team or department by supporting key projects
  • Time Management - Ability to utilize the available time to organize and complete work within given deadlines
  • Attention to Detail – ability to complete data requests accurately and thoroughly
  • Communication, Oral - Ability to communicate effectively with others using the spoken word
  • Communication, Written - Ability to communicate in writing clearly and concisely
  • Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
  • Problem Solving - Ability to find a solution for or to deal proactively with work-related problems
  • Research Skills - Ability to design and conduct a systematic, objective, and critical investigation
  • Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative
  • Cross functional work experience and evidence of a thorough working knowledge of the following: Excel & Google Analytics
53

Global Digital Strategy Assistant Director Resume Examples & Samples

  • University degree or equivalent experience required; Advanced degree preferred
  • 7 - 10 years prior work experience; 4+ in business setting involved in some aspect of technology and/or professional services 3+ years driving cross-functional programs in matrixed organizations
  • Ability to establish trust-based relationships with collaborating teams
  • Excellent project management and interpersonal communication skills
  • Results-driven, with strong attention to detail
  • Able to work independently and manage multiple priorities simultaneously
54

Global Digital Strategy Manager Resume Examples & Samples

  • 10 – 12 years prior work experience; 7+ in business setting involved in some aspect of technology and/or professional services
  • 5+ years driving cross-functional programs in matrix organizations
  • Entrepreneurial’ mindset with an ability to navigate through areas of ambiguity, identify and take ownership of issues, and drive them to resolution
  • Outstanding problem-solving and communications skills (written and verbal)
  • Ability to establish trust-based relationships with EY leaders and collaborating teams
  • Proven experience and ability to manage multiple competing priorities in a fast-paced team environment while producing a high quality work product
  • Experience of multi-channel digital environments and understanding of emerging digital platforms
  • An understanding of the consulting process and experience consulting with internal stakeholders
  • Excellent project management, team building and interpersonal communication skills
  • Strong influencing and stakeholder management skills
55

Digital Strategy Team Lead Resume Examples & Samples

  • Define & lead Ubisoft Digital workplace strategy : vision, maturity model, frameworks and projects roadmap
  • Monitor the quality and consistency of the internal user experience and perform regular Intranets audits
  • Serve as a lead User Experience Architect including: research, persona development, competitive analysis, current-state assessment, customer journey mapping, site map and wireframe development
  • Support digital project managers to perform user research, wireframes and prototypes
  • Participate in and/or lead brainstorming sessions, workshops, and presentations with users, stakeholders
  • Collect & analyze usages, satisfaction and continually strive to improve digital performance accordingly
  • Define Key performance indicators & perform an adoption follow up
  • Manage all reporting deliverables across our digital products
  • Identify emerging, latest trends in digital methodologies and practices
  • Educate internally on research, digital strategy, user experience and content strategy best practices
  • Partnering with cross-disciplinary strategic teams — of Content strategist, community managers, SEO specialist, project manager — to constantly improve digital workplace
  • Ensure constant communication within the digital workplace taskforce
  • Grow into a role of mentorship and management
  • 5 to 7 years of experience in the digital space, in an agency environment, or in-house for a start-up, established brand or otherwise (preferred candidates have held a previous title of strategist, UX strategist, business strategist, digital strategist, UX researcher, digital project manager or similar)
  • Curiosity about and a deep interest in how digital technology and systems are powering the way users interact & collaborate with each other’s
  • Deep knowledge of user experience best practices, analytics, and/or Content Strategy
  • Quality driven by asking the right questions, thinking critically about users problems, and relentlessly pursuing quality in everything he/she does
  • Must be able to juggle multiple projects simultaneously in a fast-paced environment, while meeting deadlines with frequent interruptions and redefined priorities
  • Strong written and oral communications skills with the ability to present and work with senior leaders
  • Ability to gather information; extract relevant data and apply knowledge to develop and create communications
  • Strong follow up, organization and prioritization skills with excellent attention to detail
  • Relentlessly inquisitive and curious. Perpetual learner
  • Must be a team player and be able to interact with staff at all levels of the company
  • Exudes enthusiasm, passion and fun
56

Analyst, Digital Strategy & Analytics Resume Examples & Samples

  • Support the development of key processes to design and manage the CTC digital performance reporting leveraging all available internal and external data sources (marketing tracking systems, Point-of-Sale systems, etc.) and engaging with key stakeholders (digital, ecommerce and IT technology teams) across CTC
  • Work closely with Corporate Strategy & Development on internal and external strategic digital asset reviews and with digital, ecommerce and IT technology teams on web analytics and fulfillment projects
  • Work with key stakeholders and external advisors to conduct market, industry, data and analysis including the sharing of benchmark data and best practices
  • Advise the organization on the development of key performance indicators, and the optimal design of cascading performance reporting formats and channels, as well as on building the Omni-channel view of the customer
  • Share expertise in project management, modelling, digital analytics and insights identification to support strategy, launch of follow-on initiatives
  • Provide support for special projects, presentation development and communication of findings to influence executive and cross-functional teams
  • 2-4 years working within in a large consumer facing retail environment and / or start-up eCommerce environment
  • University degree/College diploma or equivalent combination of education and experience (Engineering, Science and Data Analytics designation are considered assets)
  • Minimum bachelor’s degree in any analytical discipline such as Engineering, Mathematics, Statistics or Operational Research
  • Understanding of “big data” environments (SQL Server, MySQL, Netezza, BigQuery, etc.), business intelligence tools (Tableau, Qlikview, etc.) and digital marketing tracking solutions (Adobe Analytics, Google Analytics)
  • Strong business acumen, including modelling, strategic business case development and analytics
  • Previous experience in Analytical or Research roles with an emphasis on analytics and performance management, preferably digital
  • Proven project management, relationship management and executive communication/presentation skills
57

Digital Strategy Account Director Resume Examples & Samples

  • Partner with the Brand Strategy and Creative teams to understand and align goals and develop effective content activation
  • Creative thinker who can ideate and execute innovative strategies to support brand initiatives with a focus on editorial storytelling, influencers and consumer engagement
  • Create and implement strategy for both long-term client relationships and new business prospects
  • Ongoing management and consistent optimization of social campaigns to meet agreed upon objectives
  • Manage resources involved in delivering innovative solutions to clients – includes client needs assessment, identification of required resources, management of client expectations, and 3rd party vendor relationships
  • Lead digital influencer programs and relationships
  • Compile regularly scheduled and ad hoc social media reports that meet client needs
  • Stay at the leading edge of the development and release of new Emerging Technologies within the Digital Marketing and general online space
  • Engage in brand-related online conversations including updating and managing Social Media presence on all other relevant sites
  • Post content and be highly responsive to comments and feedback on existing external channels and existing SWG owned web properties
  • Work with multiple Reporting & Analytics tools to monitor engagement in Social Media outlets, analyze, and make recommendations for action
  • Build and manage metrics reporting and analysis
  • Knowledge of current Social Media trends and techniques, best-practices and technical components
  • Ability to analyze complex issues and to develop relevant and actionable plans, programs and recommendations
  • Successful development and management of social media strategies and implementation for client brands
  • Leadership, planning, management, organizational and supervisory skills
  • Outstanding ability to build strong lasting partnerships and foster teamwork
  • In-depth understanding of the social media landscape and emerging platforms
  • Strong business writing, storytelling, communication, presentation skills
  • Outstanding ability to think strategically and to identify and resolve problems
58

Data Scientist, Digital Strategy Resume Examples & Samples

  • Must have programming skills in SQL database development
  • Must have experience with commonly used statistical packages (SAS, R, Stata, etc.)
  • Understanding of analytical techniques including segmentation, cluster analysis, and regression
  • Experience in model development in the lending industry including pre-qualification, propensity scoring and creditworthiness a plus
  • Demonstrate the value potential of data through the application of core Data Science skills
59

Mgr / Dir, Digital Strategy Resume Examples & Samples

  • Develop and drive overall digital strategies for the label and artists
  • Liaison between label and key streaming and digital retail partners including but not limited to Spotify, Apple Music, Amazon, Google/YouTube, VEVO, Slacker, Napster, Tidal, and more
  • Pitch accounts for featured placement and secure promotional opportunities and campaigns
  • Maintain a full understanding of all accounts brands, promotional opportunities, consumer bases, and work closely with them to develop strategies that drive revenue and maximizes artist exposure
  • Monitor account activities; be aware of marketplace and partnerships with other artists, labels, and products
  • Create strategy to drive data acquisition and engagement
  • Develop and establish best practices for D2C strategy for the label
  • Work with vendors on website development, store and splash builds, research, design and beyond
  • Develop and oversee social media strategies; including posting strategies, analytics, influencer networks, fan building, advertising, creative and more
  • Develop and oversee digital publicity initiatives
  • Work with Marketing Manager to conduct and perform detailed research and analysis on our artists, releases, sales, streams, and revenue to evaluate how to run campaigns for maximum exposure
  • Work in conjunction with Marketing Manager on the creation of digital advertising campaigns
  • Keep entire team up to date all the most important updates and changes in the digital space from partners to tools and technology and beyond
60

Senior Digital Strategy Consultant Resume Examples & Samples

  • Strategic consultation: Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building business cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients’ core business challenges
  • Contact strategies and program planning: Develop multichannel marketing contact strategies, lifecycle marketing plans, and detailed tactical plans guiding campaign execution, including messaging frameworks, contact cadence, segmentation and targeting, behavioral triggers and other executional guidance
  • Digital marketing strategy and tactical guidance: Work with clients to develop, measure and optimize the performance of customer marketing programs across email, mobile apps, websites, social media, and other digital marketing channels
  • Test planning and optimization: Put marketing programs on clear paths to improvement by creating effective experimentation plans and learning agendas
  • Business development: Support account growth and new business development
  • Client interface: A large part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are a must
  • 5+ years of experience in a digital and/or customer relationship marketing strategy role, preferably with a digital marketing agency, email service provider, mobile marketing agency, or online services space
  • Knowledge of customer segmentation and modeling approaches a plus
  • Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders
  • Ability to manage multiple high-priority projects in a fast-paced setting
61

Digital Strategy Analyst Resume Examples & Samples

  • Conduct research and analysis to identify latest trends in technology and assess implications to Liberty Mutual
  • Participate in initiatives to increase the customer adoption of the online and mobile channel
  • Participate in research and implementation of project management tools and methodology
  • Support Product Managers in development of new digital capability, launch, and success measurement
  • Build business and professional skills that will prepare your for future leadership positions
  • Strong research and analytical skills to gather information, analyze facts, and draw conclusions
  • Strong collaboration and communication (verbal and writing) skills
  • Possess interests in digital technology, attention to details, natural curiosity, and positive attitude
  • Fair knowledge of Microsoft Excel and Word required. Good amount of experience with PowerPoint preferred but not required
  • Bachelor’s degree in Business, Computer Science, or related field
  • Demonstrated successful academic record
  • 2-3 year working experience preferred
62

Customer Experience & Digital Strategy Solution Principal Resume Examples & Samples

  • 10+ years of professional experience including managerial roles
  • 5+ years of professional experience in Digital Marketing at an established agency, management consulting firm and/or hands-on industry experience
  • 2+ years of experience managing delivery of strategy and/or business transformation projects across multiple clients
  • Preferred experience with multiple vendors such as Sitecore, AWS, Tableau, Adobe
  • Advanced degree (MBA, MA, etc.) highly preferred
63

Digital Strategy Principal Consultant Resume Examples & Samples

  • Guiding business stakeholders through workshops and envisioning sessions to solve complex define problems
  • Possess a solid understanding of a broad range of strategy areas and disciplines and technologies and be prepared to engage in deep content discussions with senior stakeholders at leading organizations
  • Ability to establish immediate credibility and leverage hands-on experience when it comes to designing and implementing highly effective digital and operational strategy, interfacing closely with both business and IT stakeholders
  • 5+ years of professional experience in a digital or management consulting firm and/or hands-on industry experience
  • Strong core consulting skills, including: meeting and workshop development and management, deck writing, storyboarding, inductive/ deductive reasoning, client interviewing, issue analysis, data analysis and process design
64

Digital Strategy Business Designer Resume Examples & Samples

  • Combining design thinking and traditional corporate strategies to help clients create avenues for market growth
  • Working closely with Service Designers, UX Designers and Data Scientists to design new product and services
  • Acting as a stakeholder proxy for the delivery team to ensure the integrity of the product vision is delivered
  • Uncover and describe the problem the product will solve
  • Quickly understand the industry domain, client business model and end user priorities in order to provide fact based input and recommendations that will drive our customers success and product rollout
  • Capture business objectives and success criteria
  • Elicit requirements
  • Define, manage and prioritize a value based product backlog
  • Manage traceability of the strategic vision throughout design, development and release
  • Work closely with project management to deliver the sought after effect
  • Ability to fact find, probe customers, analyze, synthesize and communicate complex ideas in simple language
  • Analytical mindset; Ability to focus on details as well as the big picture
  • Experience with requirement definition and management (B2B and B2C)
  • Passion for the business and human elements of technology
  • Exposure to agile software development methodology
  • Background in design-thinking
  • Native written and spoken English
  • Cooperative and solution focused mindset
  • Sales and/or consulting experience
  • Digital (preferably mobile) experience
  • Ability to help define how “digital strategies” can support business goals
  • Technical experience a big plus
  • Digital advocate – speak or produce great digital related content (eg. blog, conference speaker, etc)
  • Direct experience of presenting to C-level executives
  • Ability to present (confidently) in front of large groups
  • Have experience of successfully securing and managing million dollar + account budgets
  • Consulting experience (Business, Management or IT)
  • Engineering degree
  • Business degree or MBA
  • Experience with mobile technology projects
  • Proficiency in analytics
  • Experience within retail, manufacturing, finance, automotive, healthcare, travel & hospitality industries
  • Fluent in English, bothspoken and in writing. Additional language is a plus
  • Ability to travel up 25% of the time
  • Any familiarity with using tools like Salesforce, JIRA and Confluence a plus
65

Digital Strategy & Technology Manager Resume Examples & Samples

  • Campaign Digital lead:The person will assist the Campaign Content leads and Connections manager to develop breakthrough digital platforms, content and ideas that closely link to the brand plans, connections plan, and liquid ideas framework. This role will also lead the implementation of these platforms and tactics in the Canadian marketplace with best-in-class creative execution. Full participation in Marketing Factory Gate process to ensure integration of digital thinking in marketing process, and submission of all ideas to MAP for internal approval according to required timelines
  • Always On Digital lead:Assist in the development of consumer centric digital marketing experiences, communications & engagement year round. Accountable for identifying and strategically assessing the opportunities for Owned media investment such as portfolio-hosted websites, as well as assets for Paid display and video channels (excluding social), and search marketing. Work with Knowledge & Insights on translating and dashboarding diverse data sets to identify performance KPI’s and insights. Build relationship with global Connections planning to ensure full integration with global digital measurement dashboards
  • Digital Innovation & Technology:Identifies and leads strategic partnerships with key existing and mature external media and technology partners, based on consumer trends, global capability/relationships, and innovation opportunities to ensure first-mover competitive advantage. Linked in to Global and North American marketing technology centres to identify areas where Canada can scale or leverage the investments and relationships of other Coca-Cola markets
  • A Digital Marketing Subject-Matter expert: 5-6 years of marketing experience in a senior agency or client-side digital advertising role, with experience in digital content including online display and video, mobile, gaming, and search
  • Experience working within an Integrated Marketing Communication (IMC) process and system is preferred
  • Demonstrated experience in the development of best-in-class digital media and implementing digital technology solutions
  • Demonstrated ability to effectively build relationships cross-functionally and at different organizational levels, both internally and externally
  • Strong strategic leadership and change management capabilities
  • Analytical expertise – ability to draw insights and actions from data
  • Strong collaborative skill set with a solutions-based mind set
66

Director of Digital Strategy & Services Resume Examples & Samples

  • Web technologies (HTML, CSS, Javascript)
  • Modern web application development
  • UX and UI, including knowledge of the WCAG 2.0 AA web accessibility standard
  • Open source content management (e.g., Drupal)
  • Rich media content (e.g., video, audio, live stream)
  • Data analytics, segmentation, intelligence, and visualization (e.g., Tableau)
  • Strategic use of social media to drive business results; social media analytics, listening, crisis management
  • Proven experience in managing the strategic, content, and creative development process from brief or spec through execution to success measurement
  • Exceptional leadership, customer relationship, consensus building and problem solving skills, and ability to establish effective working relationships in a diverse environment
  • Demonstrated ability to manage multiple, concurrent projects
  • Must work well under pressure with multiple projects in a highly collaborative environment
  • Proven track record leading cross-functional and cross-departmental teams to achieve significant goals
  • Excellent leadership, team building, organizational and communication (written and verbal), and relationship building skills; the ability to lead through influence
  • Demonstrated ability to lead, motivate, and develop staff
  • Open, can-do, positive, collaborative, results oriented attitude a must
  • Familiarity with digital fundraising trends and techniques is strongly desired
67

Digital Strategy Analyst Resume Examples & Samples

  • Identifying where our clients can utilize digital techniques for greatest strategic impact and defining the priority capabilities required to succeed
  • Develop the business cases for digital opportunities
  • Work in multi-disciplinary teams to shape and implement digital strategies
  • Active participant in digital disruptions and global innovations observatories
68

Director of Digital Strategy Resume Examples & Samples

  • 12+ years of B2B digital marketing experience, optimally within services industry
  • Demonstrated strategic and executional leadership; ability to drive change and build new capabilities
  • Strong digital strategy acumen including design thinking, technical architecture and user experience
  • Demonstrated results in launching digital marketing strategies ideally for enterprise, b-to-b company, or managing strategy and execution at digital marketing agency preferably on behalf of b-to-b clients
  • Demonstrated experience with SEO/SEM
  • Solid knowledge of web analytics tools
  • Deep familiarity with marketing automation tools (Hubspot preferred) and CRM system (SalesForce preferred)
  • Familiarity and proven experience with web design (or managing web design) and HTML
  • Experience working with Drupal CMS a plus
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Highly motivated individual who thrives in a fast-paced environment and is readily adaptable to changing market and organizational requirements
  • Strategic and analytical thinker capable of tactical execution
  • BA/BS degree in Marketing, Business or related field
  • Strong proficiency in Microsoft Office Suite (Word, PowerPoint, Excel); Knowledge of Adobe Creative Suite a plus
  • Ability to travel approximately once per month
69

Digital Strategy / Sales Resume Examples & Samples

  • Customer experience strategy and design
  • E-Commerce strategy and/or platforms
  • Business analytics strategy and design
  • Digital transformation and organization design
  • Agile design and development
  • Possesses a strong executive presence with the ability to establish credibility in the first client meeting
  • Sells consulting engagements to CXO level clients. Develops relationships with client executives at the CXO level
  • Establishes project vision and objectives with the client with a confident point of view. Leads the proposal team through the development of project scope and approach to solution the client's issue
  • Own IBM responses to Requests for Information (RFI), responses to Requests for Proposal (RFP), IBM contracts, and IBM Statements of Work
  • Guide creation of business value justification/business case documents
  • Guide teams in the creation of customer journey maps with digital customer engagement strategy
  • Make use of big data and analytics to generate relevant insights
  • Plan and execute interactive and outcome-driven workshops to capture & document client requirements and develop solution ideas
  • Performs quality review of major project deliverables. Leads work sessions and deliverable presentations with client CXO members. Identifies and secures new and follow on work
  • People Management: Mentors junior consultants, engagement managers and other more junior delivery consultants on the proposal and/or delivery teams as appropriate
  • Competency: Recognized as an expert in their competency and/or specific offerings
  • IX Community: Participates in and/or is responsible for the creation, harvesting, protection and reuse of IBM's intellectual capital. Participates actively in and in some cases leads knowledge sharing activities like communities of practice, forums, conferences and/or other knowledge exchanges
  • Teamplayer, client-facing, results-oriented, strong communicator, can-do attitude and comfortable working in a highly flexible, agile and collaborative environment
  • Ability to accommodate extensive travel (60% - 70% or more)
  • At least 10 years experience developing digital customer engagement strategy and designing and delivering digital solutions
  • At least 5 years experience in selling digital capabilities/strategies
  • At least 5 years experience in leadership across complex internal/external engagements, including functional, international or cross-organizational teams
  • At least 5 years experience creating business plans/business cases,
70

Director of Digital Strategy Resume Examples & Samples

  • Serves as thought leader in aligning digital strategy with customer experience expectations, along with corporate objectives and goals
  • Works with key senior management members to create, iterate, and maintain dynamic scenarios and assess their impact on long range plans, strategies and corporate financial models
  • Leads executive workshops and serves as a subject matter expert regarding how experiences can be enhanced utilizing digital technology
  • Conducts industry research, gathers and analyzes insights to evaluate potential partners within financial services technology
  • Tireless watchdog for industry trends and changes in customer preferences
  • Partners with key members of online & mobile, product, technology, operations, and support services team to execute against the long term digital strategy
  • Works across partners to determine organizational impacts of an enhanced digital strategy
  • Knowledge of digital technologies (big data, AI, blockchain, mobility)
  • Excellent leadership and relationship building skills
  • Customer-centric, customer focused thought leader
  • Demonstration of ability to work effectively in a fast-paced, highly matrixed environment
  • Ability to translate complex business concepts into a simple narrative linked to customer experience expectations
  • Organized, controlled, engaged, polished meeting management
  • EDUCATION/EXPERIENCE
71

Digital Strategy & Analytics Resume Examples & Samples

  • Must have 5+ years of experience to assess/analyze client digital marketing objectives to produce/recommend appropriate analytical solutions
  • Deep experience in conceptualizing, designing, and delivering digital marketing programs with emphasis on optimizing ROI
  • Agency experience is a MUST
  • Omni-channel experience is a preferred (digital/crm)
72

Technical Analyst Digital Strategy Resume Examples & Samples

  • Understanding the needs of the Global Finance business area and effectively identify and engage the proper IT resources to provide a successful solution
  • Facilitate discussions/workshops with business partners to understand current and future state business processes/requirements
  • Document and verify business process flows and business requirements
  • Verify solution’s alignment with requirements and Merck IT architecture
  • Keep abreast of new technologies, methodologies, industry practices and standards
  • Critical-thinking and analytical skills
  • Experience with change and communications management
  • Motivated team player with excellent interpersonal skills
  • Experience working independently and collaboratively within a geographically diverse environment
  • Ability to self-learn and develop business knowledge quickly
73

Specialist, Digital Strategy & Social Media Resume Examples & Samples

  • Execution of social strategy of designated shows across all social platforms (e.g. Facebook, Twitter, Instagram, Snapchat, Pinterest, and more)
  • Maintain a deep level of understanding on all assigned shows in order to effectively foster brand awareness and show affinity
  • Create show-specific launch and episodic campaigns to generate awareness for new and current programming
  • Maintain social media profiles including updates, moderation, and reporting during both work and primetime viewing hours
  • Manage editorial calendars -- through strategizing content, creating digital assets using Photoshop and Adobe Premiere Pro, composing copy, and publishing via tools and natively on the platforms
  • Actively examine, interpret and report on fan driven conversations to guide the rest of the ABC Entertainment Group on actionable matters
  • Coordinate with internal and external clients and vendors for digital marketing related projects
  • Collaborate with show talent and production to create digital content and activations
  • Work closely with traditional marketing counterparts, including on-air and print teams, to create content for digital use
  • Communicate with fans and oversee all social engagement activities
  • Ideate innovative ways to promote ABC shows, brainstorming with production partners, strategy, on-air, synergy and publicity
  • Plan, implement and analyze paid media campaigns across social and digital platforms, working closely with the network’s media agency
  • Track best-practices, innovative tactics, and competitive analysis and update the team on an ongoing basis
  • Minimum 2 years’ experience of overall working experience in social and digital marketing (preferably entertainment focused)
  • Minimum of 1 year experience writing copy and creative marketing content
  • Proficient in Adobe Photoshop, Final Cut or Premiere, Microsoft Office
  • Advanced understanding of digital media and social media landscape
74

Head of E-commerce & Digital Strategy Resume Examples & Samples

  • Change agent for the organization’s digital migration, illustrates concepts and prototypes, summarizes marketplace and competitive trends and strategies
  • Create roadmaps for digital products and processes, designing products to create distinction and competitive advantage
  • Evaluates and monitors new and emerging digital technology platforms and concepts
  • Design and execute programs that will increase Discover’s share of use on-line and at digital point-of-sale, including e-wallets and emerging payments
  • Bachelor's degree or equivalent combination of education and experience; Master's degree preferred
  • Proven track record of managing and motivating teams
  • Experience with online and mobile data tools (Adobe, Aster, Hadoop, Spark, etc…)
75

Global Vegetable Digital Strategy Manager Resume Examples & Samples

  • Bachelor’s degree required; degree disciplines in Marketing, Journalism, Communications or related desired
  • 5+ years experience in digital marketing
  • Experience with platforms and reporting within SalesForce, Adobe, or similar CRM
76

Consumer Digital Strategy Regional Implementation Lead Resume Examples & Samples

  • Manage fulfillment and value realization of region’s Consumer Digital Strategy Portfolio initiatives and position Regional Executives to make informed decisions
  • Liaison between Consumer Digital Strategy Program and Regional Stakeholders and Subject Matter Experts; facilitate task completion and resolution of impediments, especially in the areas of execution and operational readiness
  • Work with Digital Experience Leads to identify and coordinate who needs to be involved in digital initiatives, e.g., members of the Co-Creation Community
  • Responsible for selecting, developing, and deploying staff in the most effective manner to meet assigned objectives. Responsible for performance management, compensation decisions, rewarding and recognizing employees, and providing on-going, regular performance feedback
  • Strategic Partnership & Planning: Formulates complex, effective strategies consistent with the business and competitive strategy of the organization and/or functional area. Examines policy issues and strategic planning with a long-term as well as short term perspective. Determines objectives and sets priorities; anticipates potential threats or opportunities and vets them within the organization and with the client as appropriate
  • Change Management & Innovation: Proactively engages client leaders and matrix partners to actualize change initiatives. Develops and/or encourages new ideas/approaches. Establishes procedures and practices which promote the adoption of appropriate solutions and sustainability of desired results in complex environments. Uses efficient and cost-effective approaches to integrate technology into the wo