Brand Strategy Resume Samples

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K Jenkins
571 Conner Glen
+1 (555) 718 7813
571 Conner Glen
p +1 (555) 718 7813
Experience Experience
Houston, TX
Manager, Brand Strategy
Houston, TX
Schultz, Huels and Heidenreich
Houston, TX
Manager, Brand Strategy
  • Create, manage and update portfolio of brand marketing assets
  • Manage MarC​om graphic​ designer for quality control, brand management, and general project scope​
  • Assist in the development and enforcement of brand guidelines including messages, tone, visuals, and iconography
  • Provide recommendations and feedback on campaign performance
  • Develop, manage and track brand campaign elements
  • Create strong corporate and commercial story in presentation form, ​utilizing ​d​ata and creative insights
  • Handles initial inquiries and creates detailed proposals (including scope) for Brand Strategy requests
Chicago, IL
VP, International Brand Strategy
Chicago, IL
Raynor Group
Chicago, IL
VP, International Brand Strategy
  • Own budget forecasting and goal-setting for international markets and global account plans for key clients
  • Responsible for meeting and exceeding quarterly international sales targets & global client sales targets
  • Develop C-level and SVP-level relationships with global clients with a focus on driving global investment, insight and innovation
  • An entrepreneurial spirit and innovative mindset to leverage all the amazing possibilities at BuzzFeed
  • A team player that will enjoy working with other highly talented sales execs who are on a mission to build this business
  • Coach and lead by working collaboratively with local Brand Strategists to drive revenue growth for global clients
  • Coach and partner with international sales leads to drive strategy and operational executions
New York, NY
Director Brand Strategy
New York, NY
Hyatt LLC
New York, NY
Director Brand Strategy
  • Create, execute and syndicate the marketing strategy for MGM Resorts owned brands
  • Manage media agency relationships and their work on in-market campaigns
  • Provide leadership to all internal brand strategy team members to optimize engagement, performance and job satisfaction
  • Work varied shifts, including weekends and holidays
  • Partner with Creative Services leaders to develop campaign and marketing plans
  • Perform other job related duties as requested
  • Manage and oversee the creation of all Owned Brand strategy and marketing (including campaigns for individual verticals)
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Northwestern University
Bachelor’s Degree in Marketing
Skills Skills
  • Create, execute and syndicate the marketing strategy for MGM Resorts owned brands
  • Collaborate with senior leaders on the brand strategy across owned brands
  • Manage and oversee the creation of all Owned Brand strategy and marketing (including campaigns for individual verticals)
  • Lead the brand strategy for the M life Rewards and HR/HR Recruitment including all related campaign deliverables. Manage creative partners in delivering campaign materials
  • Drive and support the governance of enterprise-wide marketing priorities. This may include governance of on-property owned assets, website assets (carousel), email content priorities, and various corporate initiatives
  • Manage and provides day-to-day oversight of agency partners. Actively manages scope of work and leads stewardship of agency deliverables
  • Manage and provides day-to-day oversight of SOW for internal agency partner to prioritize work and proactively manage demand. Responsible for effectively managing creative demands of all partners to ensure that internal agency partner workload is properly allocated
  • Responsible for managing the production budget for assigned brands
  • Stay current on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends)
  • Partner with Creative Services leaders to develop campaign and marketing plans
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15 Brand Strategy resume templates


Manager, Marketing & Brand Strategy Resume Examples & Samples

  • Work with Sr Director Marketing Strategy to build go-to-market strategies for new original show launches and major network initiatives by combining quantitative and qualitative research, competitive landscape analysis, trend reporting, and show/character immersion
  • Develop comprehensive communication plans for Sprout initiatives which include strategy presentations, creative briefs to be used across all of Sprout
  • Evaluate and provide strategic insights and analyses for the television/industry competition and marketing and media environment
  • Collaborate with various internal and external business units to ensure strategy is executed in the right tone and manner
  • Manage marketing and brand initiatives to drive viewership, grow equity and drive value within children’s television landscape and within NBCUniversal portfolio
  • Support overall brand strategy and visual design across all marketing platforms. Including oversight of corporate identity, branded materials, print and video library, and premiums
  • Manage cross-platform marketing schedules and oversee delivery of video assets based on network key priorities
  • Align with top rated agency partners in creative and media development to produce 360? integrated national campaigns
  • Ability to manage aspects of the budget and legal process as related to marketing programs and brand projects
  • Manage daily workflow of Marketing Coordinator and oversee growth and performance
  • Detail oriented and superior organizational skills
  • Ability to work in fact paced environment

VP, Brand Strategy & Media Resume Examples & Samples

  • Advertising, Brand Management and e-Media
  • Investment and Product Communications
  • Creative Services, including project management, design and production
  • Distribution Solutions, focused on strategic online business solutions
  • Corporate, Retail and Institutional Event Planning
  • Work with the central advertising agency team to deliver advertising campaigns for BlackRock’s US-based businesses on time and to media schedules
  • Develop, update and manage over-arching integrated Campaign timeline
  • Manage partner Agency workflow and police against the Scope of Work, identifying out-of-scope briefs or activities and keeping the process honest to help avoid cost overruns
  • Liaise with Senior members in the leadership team to present ideas and manage approvals
  • Partner with BlackRock’s U.S. Wealth Advisory/retail marketing and market research/insights teams to ensure creative solutions deliver on campaign and business objectives and media plans are effective, targeted and support the creative idea
  • Work with our in-house creative and marketing compliance teams to develop marketing collateral, presentations and other content for a variety of external and internal constituencies (e.g. Aladdin business, Human Resources, Internal Audit, etc.)
  • Oversee online asset delivery on sites with agencies
  • Develop and maintain holistic campaign summaries for internal stakeholder management
  • Ensure campaign messaging and creative are compliant in every respect in partnership with marketing compliance team
  • Work with Team Head to coordinate and provide updates on the campaign performance reports and insights to key stakeholders and ensure campaigns are effectively optimized
  • Tracking and reporting on competitor developments
  • Ad-hoc team projects, including senior management reports as required
  • Advertising/Marketing or Media experience
  • Demonstrated interest in financial services and/or investment management
  • Demonstrable success dealing with ambiguity, managing through change, working in a fast-paced environment, handling multiple projects simultaneously, and getting work done through others. Comfortable in consensus driven culture
  • Resolving and/or escalating issues in a timely fashion
  • Ability to work well on cross-functional teams as well as independently
  • Strong organizational, planning and time management skills; ability to manage multiple deadlines
  • Experience of managing complex campaigns across a broad range of media
  • Strong familiarity with Microsoft Office applications (i.e. Excel, Word, PowerPoint, etc.)
  • Ability to work under pressure in a fast-paced environment
  • Intellectual curiosity, leadership capabilities and strong work ethic
  • An eagle-eyed attention to detail
  • Pride in thorough, accurate and timely work
  • Analytical, dynamic and motivated self-starter
  • Ability to communicate clearly and articulately in writing and in person
  • Creative flair
  • Ambitious, committed and loyal

Manager, Marketing & Brand Strategy Resume Examples & Samples

  • Manage overall brand strategy for marketing plans and launches in an integrated manner across marketing channels
  • Work closely with Merchants, Store Operations, Digital, Creative, Visual, Procurement, PR, Campaign, Project Management and Safety Assurance teams to develop and manage effective marketing programs
  • Partner with external vendors and studios to support and fund marketing activities
  • Oversee marketing initiatives through multiple marketing channels including in-store, digital, website, direct mail and media channels
  • Manage expenses of all activities within budget constraints
  • Directly supervise and develop one assistant manager
  • Bachelors degree in Marketing or related field, MBA preferred
  • 5-7 years experience in marketing
  • Experience in brand marketing or retail marketing
  • Experience working with other internal teams and/or vendors
  • Proven experience managing full project lifecycle through to implementation, including managing cross-functional teams, project timelines, and task deadlines
  • Proficient using Microsoft Office applications including Excel, PowerPoint, and Word
  • Highly developed organizational skills and relationship management skills
  • Proficient communication skills, including written, verbal and grammatical proofing. Must be able to adapt communication styles and channels as appropriate for the audience
  • Ability to work successfully in a high-paced, dynamic and high-pressure environment
  • The successful candidate will work extremely well with others, always act with a sense of urgency, provide creative solutions, and be able to manage multiple priorities at once

Global Brand Strategy Resume Examples & Samples

  • Minimum 4 years experience in a brand consultancy or in the brand planning or strategy department of an advertising agency or corporate firm
  • Experience with creative development and/or research projects
  • Self-starter with an enthusiastic and keen desire to learn brand strategy at a deeper level; resourceful; creative problem solver; detail-oriented; highly organized with strong time management skills
  • Enjoys taking a collaborative approach - building and maintaining relationships are critical success factors for this role
  • Demonstrated experience managing multiple projects at once; experience supporting multiple people at once, or managing up to a more senior manager required
  • This job description is not meant to be an all-inclusive statement of every duty and responsibility of the jobholder. Certain features of this job are described in the above headings, but are not necessarily limited to the above written statements. They may be subject to review.**

Gcg-brand Strategy & Insights Manager Resume Examples & Samples

  • Prepare and maintain APAC brand dashboard
  • Highlight strategic implications and challenges at regional level
  • Highlight countries at risk of reaching brand goals and follow up with those countries
  • Audit and align all APAC country samples and survey methods to Nat Rep (national representation) based on country defined target market segments
  • Lead countries to apply brand insights and follow up on insights implementation progress
  • Align APAC brand survey questionnaires and KPI definitions (UBA and Preference)
  • Apply consistent brand insights templates to country and regional reporting
  • Build up and maintain knowledge base on key competitor challenges by country
  • Build up and maintain SOV by country
  • Apply statistical methods to insights delivery – attributes that drive up brand preference and how Citi is performing against those attributes versus competition
  • Apply eye scan to review key country ad campaigns across APAC, set up norm bank, and develop best practices
  • Integrate NPS TD insights to brand insights
  • Integrate online customer behavior, e.g., Google brand analytics to brand insights
  • Set up and execute consumer research studies – usability, new value proposition development, etc. for countries
  • Work with market and survey research vendors, write Request for Proposals (RFPs), and control the quality of data provided by vendors
  • Minimum 5-10 years of experience in consumer insights or market research – conversant in quantitative and qualitative survey techniques
  • Strong understanding of consumer banking products a plus
  • Familiar with social media analytics a plus
  • Passionate in consumer banking products, interest in keeping up with competitor products and latest market developments
  • Knowledge of the following: SPSS or other data analytic tools
  • Operate eye scan devices and reporting software
  • Excel macro preferred
  • Strong leadership and interpersonal skills
  • Good communication skills with different levels in the organization
  • Good team player

Cross Brand Strategy MBA Intern, Studio Resume Examples & Samples

  • Works collaboratively with cross-functional teams on developing strategies and the consumer experience across in-home windows for both physical and digital products
  • Researches industry trends, direct-to-consumer initiatives, and content strategies in competitive fields
  • Identifies problems and provides thoughtful solutions to improve processes and communication
  • Helps create presentations and other key documents that present clear messages and positive results
  • Collaborates with Cross Brand Strategy team to ensure projects are moving ahead and delivering on time
  • Other tasks as assigned
  • Ability to work in a highly matrixed organization
  • Ability to drive results
  • Experience analyzing data and presenting fresh ideas
  • Assertive, self-motivated, innovative, and passionate
  • Minimum 2 years of marketing or product management experience required
  • Minimum 2 years of experience using Microsoft Office suite (Outlook, Word, Power Point, Excel)
  • Available full-time for a period of 12 weeks during the summer
  • Able to secure housing and transportation (Positions are located in Burbank, CA)
  • Digital, Consulting, Engineering, or Finance background
  • Experience in the Entertainment industry
  • Experience in diversity marketing, focused on Hispanic initiatives

Contract Marketing Specialist Brand Strategy Resume Examples & Samples

  • Help execute against the 2015 Paid Media Plan
  • Participate in knowledge-sharing with cross functional teams to ensure excellence in execution
  • Contribute to the development of both internal and consumer-facing marketing programs and campaigns to promote TWCM across paid, social and owned media channels
  • Support development of metrics and report on KPIs to measure campaign effectiveness
  • Work closely with creative and production teams on developing campaigns, including development of Creative Briefs
  • Monitor competitive and industry trends to uncover new opportunities/risks to maintain TWCM's market leadership position
  • Bachelor or Masters degree in Marketing or Business
  • 2-3 years of marketing experience with brand management background preferred
  • Exposure to working with cross-functional teams - ability to influence, overcome resistance/obstacles, solve problems by being proactive
  • Solid understanding of brand marketing & media planning
  • Excellent communication skills - both oral and verbal
  • Comfortable with and interested in digital technology and media - ability to understand digital technological features and clearly communicate consumer benefits

Adobe Brand Strategy Resume Examples & Samples

  • Develop brand strategy, brand architecture, guidelines, evangelism activities with internal groups and external agency partners
  • Develop world-class naming strategy for products/offerings in collaboration with product, design and legal teams
  • Provide insight on development of value propositions, positioning and messaging
  • Leverage audience insights and drive primary market research to shape brand strategy, visual execution and voice
  • Persuade stakeholders via storytelling and presentation skills that bring concepts to life
  • Partner with research team on brand related studies (naming, perception, brand tracking, etc.)
  • Implement new brand tools, frameworks and guidelines
  • Monitor and share innovative brand and marketing campaigns/industry trends with a close eye on competitive products in the marketplace
  • Complete a summer project designed to showcase audience insights, critical thinking, and creativity, while providing an opportunity to work across marketing/product teams and present to Adobe executives

Brand Strategy Coordinator Resume Examples & Samples

  • Collaborate with Brand Strategy team on projects
  • Organize and assist the leadership team and strategy team in events and preparation for key milestones and meetings
  • Organize, communicate senior leadership team tasks to ensure on time completion and decision making
  • Support the strategy team with ad hoc requests such as emerging technologies, platforms, trends across our competitive landscape and markets
  • Assist in the creation of presentations
  • Support the Strategy team on administrative tasks as needed
  • Strong analysis skills
  • Excellent follow-up and attention to detail
  • Ability to multi-task and work under pressure
  • High level of initiative and willingness to take on projects
  • Good attitude and a team player
  • Ability to work with senior management
  • Ability to navigate complex organizations

Brand Strategy & Content Management Resume Examples & Samples

  • Supporting the Global Head of Marketing Communications with writing, content, and research needs – focusing on fact-based writing and analyses of business strategy
  • Analyzing emerging trends across the asset management industry, and persuasively writing about relevant business insights
  • Designing messaging around key initiatives, offerings, and platforms -- including vision and identity for business lines, products, and partnerships
  • Contributing to the content development and implementation of critical strategic initiatives for the firm, including product creation and rollout strategy, partnerships with key distributors and high-profile marketing campaigns for key products and offerings
  • Collaborating with other departments – including Corporate Strategy, Sales, National Accounts, and Retail Technology – to coordinate on strategic programs and design messaging around them
  • Developing high-profile presentations to internal stakeholders and external partners around new initiatives, partnerships, products, and strategy
  • Developing and writing materials and collateral for key products and projects
  • BA/BS required (MBA preferred), with a record of outstanding academic achievement
  • Experience and knowledge of asset management and/or financial services required
  • Excellent verbal and written communication skills and the ability to understand and translate complex issues
  • Demonstrates intellectual curiosity, leadership capabilities, and strong work ethic
  • A strong orientation towards detail and an ability to recognize and solve problems
  • Ability to anticipate the needs of the business head and the business, and establish credibility with senior managers and their teams
  • Flexibility to operate in a fast-paced environment and adapt to changing priorities and situations
  • High energy and a desire to be part of a world-class business
  • Hard-working, “roll-up-your-sleeves” approach
  • Professional and personal integrity and excellent judgment
  • Strong familiarity with computer applications (i.e. Excel, Word, PowerPoint, etc.)

Associate Manager, Brand Strategy Resume Examples & Samples

  • Collaborate with Strategy Manager to drive and implement a rigorous and comprehensive global strategy development and planning process that drives long-term growth for the brand
  • Work closely with consumer insights and business teams to perform detailed assessment of strategic areas including consumer needs, assets, business performance in key markets and competitive realities, among others, to identify unique market opportunities and threats
  • Gather and analyze relevant fact base related to consumers, business, competitors and trends that will feed into the strategy development process
  • Be up-to-date on our brand’s competitive set and the efforts our competitors are taking to attract consumers
  • Recommend opportunities and recommendations based on learnings
  • Effectively prioritize tasks and projects to deliver quality opportunities and recommendations
  • Analysis: Strong strategic and analytical skill. Able to use business judgment and persuasive skills
  • Project Management: Strong meeting management, troubleshooting and negotiation skills. An extremely well organized and self-directed individual who is "politically savvy" and a team player. Flexible, able to handle multiple requests at one time
  • Cultural & Business Savvy: Capacity to work effectively with a wide range of people, build relationships, be diplomatic, and exhibit sensitivity to and understanding of the dynamics of a complex organization

The Mc Donald s Division Brand Strategy & Insights Senior Manager Resume Examples & Samples

  • At least 7+ years of marketing experience. Foodservice and customer experiences are preferred but not a constraint. Should be a proven team player
  • At least 7+ years of Strategy Development and Knowledge & Insights and Commercial Experience Required
  • Support the development of the strategic growth corridors of the division for the US market
  • Lead consumer, market, industry and guest insights to inform the Brand and Category growth strategy in the identified corridors
  • Collaborate with McDonald’s Business & Insights for primary research, best practice sharing and business analysis to help drive the growth agenda. Play a key role in the strategic discussions with the Customer Strategy and Insight call points in McDonald’s Oakbrook headquarters
  • Assemble and lead a cross-functional team against jointly agreed upon opportunities to develop commercialization plan, including outlining critical path and resources required
  • Develop and lead cutting edge techniques to develop consumer and guest insights relevant to the McDonald’s division business
  • Support the strategic direction for innovation development overall, based on consumer insights helping identify new and underdeveloped brand and product opportunities,
  • Assess attractive consumer opportunities (global or local) that are currently untapped by our brands, company or customer (e.g. new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise)
  • Import and export ideas to and from TCCC and TMD Global K&I and New Business Development teams to help drive and improve business
  • Provide voice of consumer to ensure that business objectives, strategies and goals align with current and future needs of McDonald’s and our joint consumer
  • Conduct regular business reviews with creative agencies, suppliers, manufacturers, retailers, rights-holder and / or licensees in order to monitor the third party’s progress against business plans, financial goals and products or concept development
  • Write short and / or long term brand business plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information in order to support division portfolio and brand growth targets

Brand Strategy Supervisor Resume Examples & Samples

  • Ability to problem solve, develop creative media solutions, understand & interpret media research/math analytics, motivate Planners and Assistants, collaborate with brand teammates
  • Oversee development of media strategies consistent with brand marketing objectives
  • Plan, direct, supervise, and coordinate work activities of subordinates and handle all personnel requirements for immediate staff including training and development
  • Develop a positive and close working relationships with client/creative agencies
  • Ensure the accuracy of work/projects prior to issuing
  • Strong overall knowledge of the client’s business objectives as well as competitive category
  • Keep up to date with client industry news and social trends
  • Implement work-related goals as established by Brand Manager
  • Effectively manage the workload of subordinates and the expectations of Brand Group Manager or Managing Director
  • Direct andoversee requests & communication to HMI Groups (OOH, Interactive, BGD’s) and to external media vendors
  • Keep Brand Group Manager abreast of overall workflow, status, due dates
  • Ensure a clear understanding of each brand’s target audience/ prospect in marketing, media planning and media buying terms
  • Recommend targeted, innovative media vehicles consistent with marketing and media objectives & strategies
  • Prepare and make presentations to clients regarding media recommendations, ensuring buy-in
  • Manage client and internal expectations relevant to assignment deliverables
  • Establish work-related goals and delegate assignments to team
  • Establish atmosphere of trust among direct reports
  • Encourage proactive initiative and team collaboration
  • Understand internal tools used in media planning, marketing research
  • Be fiscally responsible (client budgeting, internal cost controls)
  • Understand the key drivers of client and Agency success
  • Seek to ensure a clear understanding of each Brand’s target audience/ prospect in both marketing/ media planning and media buying terms
  • Seek opportunities to advance the client relationship and build Agency business
  • Participate in establishing department policy and ensures adherence to policies
  • Provide recommendations for new business proposals

Summer Internship Brand Strategy Resume Examples & Samples

  • Pulling and updating reports
  • Evaluating research
  • Developing points of view
  • Understanding applications towards client goals
  • Researching competitive analysis and industry news
  • Participating in client meetings, as appropriate
  • Working with media buying groups

Copywriter / Manager, Brand Strategy Resume Examples & Samples

  • Conceive, develop and write materials that effectively communicate clients’ objectives in creative and compelling ways
  • Brainstorm innovative ideas that capture audiences’ imaginations and push the creative envelope while still delivering clear messaging and driving action
  • Generate brand strategies, marketing plans and other materials that effectively position Viacom and its brands
  • Oversee interns by working with them to conceive ideas, review copy and ensure a project stays on schedule
  • Partner with clients to understand their objectives and deliver on briefs
  • Present strategies and creative work
  • Undergraduate degree required. English or Advertising major preferred
  • 5 yrs experience in copywriting, marketing, strategic branding, editorial writing, speechwriting or copy editing skills necessary
  • Agency experience or experience in an in-­‐house creative group a plus, but not mandatory
  • Excellent writing, organizational and communication skills
  • Ability to be innovative and creative
  • Ability to collaborate with design, digital, video, production and project management staff
  • Detail-­oriented
  • Ability to adhere to deadlines is a must
  • Ability to proofread work

Senior Manager, Brand Strategy & Research Resume Examples & Samples

  • Create strong corporate and commercial story through combination of internal, general market, and third party (e.g. comScore, Nielsen, eMarketer, SNL Kagan, Forrester, OpenSlate) data analysis and creative insights
  • Research and write strategic thought leadership reports for general Maker business, genre-based vertical networks, as well as “state of the industry” trend reports specific to entertainment/digital/short-form content space
  • Leverage internal data, market research & insights to create superlatives and other compelling data “nuggets” for use throughout commercial packages, new business proposals, industry presentations, etc
  • Oversee planning, management, and analysis of custom qualitative and quantitative surveys with third-party research agencies, including survey writing
  • Drive development and execution of “The Maker Study,” an annual thought leadership report analyzing quantitative US survey data to communicate greater understanding around new media consumption behaviors & attitudes
  • Monitor, mine, and interpret key industry research and trends for internal use and circulation
  • Liaise with the corporate brand management team at The Walt Disney Company on next steps for the Maker brand driven by quantitative and qualitative research reports
  • Create, manage and update portfolio of brand marketing assets, including: general business decks, thought leadership presentations, brand/talent photography, sizzles, one-sheets, style guides, capabilities packages, deck templates, logos, and other collateral
  • Independently write well-structured and persuasive end products in deck form as well as communicate ideas creatively and effectively
  • Manage brand standards and messaging across marketing assets for general business, genre-based verticals, and other brand expressions
  • Work collaboratively with talent management teams to coordinate photo shoots with Maker talent and executives
  • Advise on general brand marketing initiatives that touch the Maker corporate brand, both internally and externally
  • Manage Marcom designer for quality control, brand management, and general project
  • 3-8 years of previous experience working in Brand Strategy, Marketing & Research, and/or New Business Development
  • Entertainment/Digital Media industry knowledge/experience preferred
  • Individual must possess strong communication/writing skills, attention to detail, and is a creative thinker with a strong eye for visual details
  • Must be highly motivated with flexibility to work on multiple, cross-functional projects across teams
  • High Proficiency with Microsoft Excel, PowerPoint, Keynote, Adobe Acrobat, and Word required. Knowledge of Adobe Creative Suite a plus. Experience in analyzing and interpreting survey results, existing data reports and utilizing external vendors as data sources, e.g., comScore, Nielsen, eMarketer, etc. needed
  • Must be an effective individual contributor and independent thinker; strong business sense for communicating a growing business model
  • Ability to manage projects from start to finish with little to no supervision
  • Ability to thrive in rapidly changing, fast-paced environment with strict deadlines
  • Ability to work collaboratively within a matrixed team environment

Brand Strategy & Programs Executive Resume Examples & Samples

  • Develop effective relationships with the internal team, internal agency and external agencies
  • Become familiar in all processes and structure
  • Excel in all the basics and admin tasks the team might have including; filing, organising meetings, taking notes
  • Be an expert in powerpoint and excel
  • Be a confident organizer and communicator
  • Be proactive and tenacious
  • Have an understanding and passion for Brands and creative
  • Be confident to bring fresh ideas to the table
  • Have an eye for detail
  • Be able to juggle multiple tasks in a high-pressure environment
  • Demonstrate a strong eye for detail
  • Be a strong team player, comfortable working collaboratively, virtually and independently
  • Be flexible and able to deal with rapidly changing situations
  • Be comfortable working to tight deadlines
  • Ambitious to learn on the job
  • Proactive
  • Internships or previous employment, university roles that supports the essential functions in this job

Assistant Manager, Marketing & Brand Strategy Resume Examples & Samples

  • Implement overall strategy for marketing plans and launches in an integrated manner across marketing channels
  • Develop relationships and work closely with key vendors and merchant teams on upcoming initiatives
  • Partner with Merchants, Store Operations, Digital, Creative, Visual, Procurement, Campaign, Project Management and Safety Assurance teams to develop and manage effective marketing programs
  • Support marketing initiatives through multiple marketing channels including in-store, digital, website, direct mail and media channels
  • Responsible for analyzing performance and sales to develop future programs
  • Handle all project communication to internal teams
  • Bachelors Degree in marketing or a related field
  • Minimum of 1-3 years of Marketing experience, preferably within a retail environment
  • Comfortable with ambiguity, agile, business-savvy and resourceful
  • Be a team player with excellent relationship, communication skills, the ability to multi-task, strong analytic, and time management skills
  • Must also be proficient in MS Excel, Word and PowerPoint
  • Exceptional communication/negotiation skills
  • Demonstrated ability to resolve issues and problems
  • Passionate, self-starter with great attention to detail

Assistant, Brand Strategy Resume Examples & Samples

  • Schedule meetings, make travel arrangement and perform various administrative tasks. Organize the department and ensure processes are fluid and well-tracked
  • Coordinate and distribute materials pertaining to FX Productions functions
  • Help update sales reports, distribution calendars, and brand presentations for FX original programming
  • Assist with analysis of series metrics, quarterly progress, eCommerce reporting and more
  • Distribute materials from other FX departments to FXP business partners in International Distribution, Home Entertainment, Digital, and Licensing
  • Coordinate review of licensed merchandise product submissions
  • Four year college degree in business, marketing, finance, film, broadcast, journalism, or communications strongly preferred
  • MBA a plus. Must have interest in the business and strategy of a studio, as well as its creative endeavors
  • Prior internship or other relevant work experience required. At least 1-2 years previous experience at a digital or marketing agency, studio, network or OTT content aggregator is strongly preferred
  • Strong skills utilizing Outlook, Word, Excel and PowerPoint required
  • Must be highly organized, detail-oriented, a self-starter, and able to multitask and prioritize effectively under limited supervision

Technical Program Manager, Brand Strategy Resume Examples & Samples

  • Define pragmatic architectures and solutions for high-value advertisers to build and execute effective advertising campaigns on the Twitter platform
  • Provide accurate work estimates and make resource requests and allocations based on project requirements and budgeted scope
  • Manage implementation projects, including client expectations and project risks. Track issues and develop mitigation and contingency plans
  • Produce and maintain core project artifacts including schedules, status reports and technical documentation
  • Participate in new business opportunities; develop technical implementation proposals and scopes of work, presenting at all levels of a client’s organization
  • Develop a scalable technology strategy and architecture recommendations for partner engagements
  • Serve as the primary technical contact for third-party vendors, identifying and documenting integration points
  • Define and document best practices, and contribute to company knowledge sharing efforts
  • Experience working cross-functionally against deadlines, delivering innovative technology for major brands and/or agencies
  • Expertise in managing complex projects, leading teams and managing client interactions for large multinational brands
  • Demonstrable leadership abilities in changing, ambiguous and challenging situations
  • Passion for web and emerging technology and software development, current with industry trends and their application
  • Excellent understanding of best practices across technologies (client/server-side, QA, deployment, project management etc.)
  • Strong grasp of architectural principles necessary for designing scalable, extensible and maintainable systems
  • Experience working with Twitter’s Streaming and REST APIs
  • Masters degree in computer science, engineering or a related technical discipline
  • Experience with agile software development methodologies and productivity tools
  • Hands-on development experience with highly-available, scalable software and services
  • Knowledge about Twitter platform functionality and ad products

Manager, Brand Strategy Resume Examples & Samples

  • Drive strategy, writing, design direction and overall development of corporate B2B brand and marketing collateral (decks, presentations, sizzles, key art, ads, promo materials, etc.) – on a global level
  • Create, manage and update portfolio of brand marketing assets
  • Oversee management of corporate website, including updates to content, messaging, and overall quality control
  • Work cross-functionally with sales, programming, marketing, events and design teams to establish narrative, creative, and messaging across a wide range of integrated marketing campaigns that touch the Maker brand – on a global level
  • Manage MarC​om graphic​ designer for quality control, brand management, and general project scope​
  • Create strong corporate and commercial story in presentation form, ​utilizing ​d​ata and creative insights
  • ​​Monitor, mine, and interpret key industry research and trends for internal use and circulation

VP, Brand Strategy & Campaign Planning, Mtv Resume Examples & Samples

  • Lead and oversee strategic planning for all series launch for MTV channel
  • Create and communicate the Creative Brief to creative teams
  • Manage project timelines in association with production management, including delivery of scripts, rough-cuts and final cuts on time and to the appropriate partiesfor approvals
  • Review and provide creative feedback to creative team of their work relative to strategic goals, concepts and execution
  • Collaborate with show producers & creators to assure strategic buy-in on promotional direction for series launch campaigns
  • Direct management of team to include two project/campaign managers and 1 director of strategy
  • Work with VP Creative Director and VP Creative Ops to assign production workload
  • Conduct performance reviews and help set goals for creative staff
  • Work with and receive input from Editorial Director to help push creative/script boundaries
  • Exceptional written and oral communication skills; with direct past experience in writing and brief creative teams on the Strategic Creative Brief
  • Undergraduate degree; or equivalent management experience required
  • Proven leader with demonstrated experience in building strategic creative plans

Brand Strategy MBA Intern, Studios Resume Examples & Samples

  • Work collaboratively with cross-functional teams on develoAping strategies and the consumer experience across in-home windows for both physical and digital products
  • Support release planning projects around street dates, including partnering with brand leads and contract administration teams for each title
  • Research industry trends, direct-to-consumer initiatives, and content strategies in competitive fields
  • Identify problems and provide thoughtful solutions to improve processes and communication
  • Help create presentations and other key documents that present clear messages and positive results
  • Collaborate with Cross Brand Strategy team to ensure projects are moving ahead and delivering on time
  • Experience analyzing data and streamlining outcomes for presentation to department and higher level executives
  • Desire to contribute to multiple projects simultaneously, and to be flexible and re-prioritize based on immerging department needs
  • Minimum 2 years experience using Microsoft Office suite (Outlook, Word, Power Point, Excel) required
  • Knowledge of next gen technology products, 4k, VR, etc
  • Experience targeting millennial consumers in the digital space
  • BA/BS from a 4-year university required

Director Brand Strategy Resume Examples & Samples

  • Help drive global media advertising strategy development for Cloud across all markets and work with our media agency to develop robust media plans for these countries
  • Partner with Global marketing and Marcom leads to compile key information to populate client input documents and brief agency teams for global media briefs and addendums
  • Build strong relationships with the C+E, Dynamics and Office Product Marketing Teams to understand business objectives, products and overall marketing plans
  • Encourage and implement test-and-learn scenarios and innovation in plans that deliver on campaign goals
  • Work with Research to establish media campaign success metrics/measurement and learning plans and work with agencies to evaluate campaigns accordingly; revise strategies, optimize plans and other executions as necessary
  • Publish Global Media Briefs to all markets and present Global strategies and ensure that media plans drive business and build brand affinity
  • Manage media agency relationships and their work on in-market campaigns
  • Ensure that plan submissions are delivered on time, are strategically and tactically sound and adhere to global guidance
  • 7-8 years of media experience within a media agency or client-side
  • B2B experience working across all media channels including broadcast TV, online video, digital, social, SEM, OOH and Print
  • Experience in US media is required; global media experience a plus - must have strong digital experience
  • Experience using data-driven media tactics including advanced targeting, programmatic buying and knowledge of addressable TV
  • Strong analytical capabilities including media optimization, analytics and measurement experience
  • Excellent organizational, written and verbal communication and presentation skills
  • Exceptional communication and networking skills, including demonstration of success driving cross group coordination and collaboration across diverse teams
  • Must have the ability to work under constant deadline pressure and manage multiple projects across multiple time zones
  • BA/BS in communications, marketing or related discipline required

Director, Brand Strategy Resume Examples & Samples

  • Minimum 8 years business experience, with majority in marketing, brand consulting or brand management – preferably within a global organization
  • Track record of success in developing and implementing brand marketing strategy ideally for global brands with multiple audiences
  • Strong working relationships with and management of external agency partners
  • Demonstrated ability to collaborate successfully in a highly matrixed organization
  • Proven ability to partner, communicate and manage/navigate through multiple disciplines and organizational groups
  • Experience building Executive Level communications and delivering presentations
  • Proficiency in Proficiency in PowerPoint, Word and Excel is required
  • Graduate degree required

Coordinator, Brand Strategy Resume Examples & Samples

  • Publish content to the Together Site and The Curve Report sites
  • Publish content (stories, photos, videos, blogs, etc.) to the Together social media platforms
  • Assist with concept ideation, organization and execution for both internal and external clients
  • Explore and recommend new ways to engage users and grow reach on all platforms
  • Keep apprised of all relevant client, industry and technology developments
  • Develop, and execute social editorial calendars
  • Monitor social channels daily evaluating success of editorial calendar, sourcing new content and necessary responses
  • Manage digital communications including client newsletters, and any additional campaign e-mails
  • Identify and interpret social media trends for brand benefit
  • Coordinate department-wide lunch and learns on digital trends
  • Assist with ongoing property outreach including scheduling monthly and one off meetings, requests for materials, and tracking of website and social updates
  • Bachelor’s degree in marketing, communications or similar field
  • Minimum 1-2 years digital marketing/social media experience
  • Strong conceptual and strategic skills
  • Familiarity with the creative community, especially writing and great conceptual thinking
  • Present award-worthy book/reel/site, showcasing ability to execute amazing creative in addition to ability to write across different medias (print/broadcast/digital)
  • Solid knowledge of all things digital across variety of mediums/medias
  • Good contacts with outside vendors
  • Proactive thinker
  • Can handle several projects at once
  • Ability to take creative direction and implement changes
  • Willingness to travel and work overtime, and on weekends with short notice
  • Must be willing to work in New York, NY
  • Must be 18 years or older

Marketing Specialist, Brand Strategy Resume Examples & Samples

  • Execute flawlessly against the 2016 paid media, owned media and social media brand marketing plan
  • Think strategically to identify categories of brand content that can be developed to grow our business, achieve client-centric goals and retain existing clients
  • Grow and optimize website (intranet and external TWCM Site) and Social Media traffic/engagement
  • Identify the most effective B2B paid media channels to impact brand awareness, consideration and sales close, including online, mobile, direct mail, print and out-of-home
  • Stay abreast of competitive trends and messages as well as break-through and innovative direct marketing practices (i.e. Webinars, videos, etc.) and social media executions
  • Work with creative, product marketing and other internal teams for concept development in ongoing and seasonal campaigns. Serve as key contributor to the brand strategy team to learn about all new products, enhancements and other client initiatives to better inform future content marketing opportunities
  • Develop and maintain a functional social media calendar for marketing content creation and implementation
  • Contribute to social media best practices and trends as well as provide insights to achieve brand and business objectives
  • Continually evaluate social media and digital landscape for innovative/new platforms being launched to determine viability for brand and how to implement into digital/overall marketing strategy
  • Provide feedback, observations and insight from our audiences to help improve our online assets (external TWCM Site and intranet)
  • Gather data, perform analysis, and make recommendations based on those results
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels including online, social media and email
  • Bachelor or Master’s degree in Marketing or Business
  • 3-5 years of marketing experience with brand management and social media marketing background preferred
  • Exposure to working with cross-functional teams – ability to influence, overcome resistance/obstacles, solve problems by being proactive
  • Strong time management and project management skills
  • Solid understanding of brand marketing, social media marketing & media planning
  • Analytical thinker with ability to synthesize complex data and make it simple
  • Excellent communication skills – both oral and verbal
  • Ability to prioritize multiple projects and work in a fast paced environment with tight deadlines
  • Comfortable with and interested in digital technology and media – ability to understand digital technological features and clearly communicate consumer benefits

Director, TNT & TBS Brand Strategy Resume Examples & Samples

  • What do people think of our brands at the moment?
  • What brand perceptions do we want them to have?
  • How are our show launches and social content affecting those perceptions?
  • How do we measure this perception in such a way that we can isolate the drivers?
  • What's the right multiplatform brand approach given rapidly changing consumption habits?

Regional Brand Strategy Planner Resume Examples & Samples

  • Providing the creative team with a clearly defined creative brief that contains concise information on the business issue to address, key objectives, target audience, relevant product strengths, messaging strategy to elicit desired actions
  • Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail including demographics, socio-economics, cultural, competitive, market share, funnel measures, advertising effectiveness, performance
  • Works with Analytics to dive into data and find the hidden gems that reveal true consumer insights
  • Identifies cultural and other key trends to develop insights into the category, brand, and consumer
  • Develop and share regional brand tracking efforts with internal teams and clients
  • Competitive audits and analyses: Staying on top of trends and key competitors
  • Play a key role in the development and presentation of regional communication plans specific to creative targets, strategies, messaging
  • Leading regional communication effectiveness tracking efforts
  • Liaising with clients to identify specific business goals and develop ideas. Advise on possible approaches or adaptation of approach to the target market
  • Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures
  • Requirements: 7+ years experience in brand planning
  • Bachelor’s Degree Knowledge and understanding of both brand and retail, and what makes effective communication
  • Must be curious, enjoy problem solving and be proficient at using various research and data to develop insights that tell a story and inform the strategy
  • Solid ability to think both analytically and conceptually
  • Must work well independently as well as with a cross functional team
  • Familiarity with mTab and Polk a plus
  • Strong presentation skills required
  • Travel is required

Assistant Manager, Brand Strategy Resume Examples & Samples

  • Sits in high level marketing meetings and tracks progress, action items, and discussion
  • Follows up appropriately
  • Traffics materials delivery deadlines and ensures campaign elements and executions remain on track
  • Responsible for global marketing filmmaker presentations, from concept design to proofing, using software such as Adobe Photoshop, Illustrator, InDesign, PowerPoint, Keynote, Acrobat, etc
  • Technical and artistic expertise to convert marketing execution ideas to visual form and place in graphic environments conducive to selling on sight
  • Ability to translate abstract concepts to elegant visual representations
  • Regularly conducts competitive forensic marketing analysis, detailing granular worldwide marketing efforts and offers interpretations of high-level strategy from these executions
  • Tracks global internal marketing campaigns’ development and helps manage internal digital systems, ensuring campaign data is current and updated regularly by responsible divisions
  • Supervises the department's intern
  • Builds and maintains departmental graphics library
  • Adapts keyart for presentation use, or develops original looks consistent with film positioning when necessary
  • Stays current on latest technologies and design trends
  • Some overtime required; willing to arrive early and stay late when necessary
  • Excellence in graphic design and visual communication and a strong command of marketing concepts
  • 3-5 years graphic/presentation design experience
  • Studio marketing or relevant experience at marketing agency
  • Basic professional video editing skills; ability to trim and combine clips
  • Software: Expertise on Mac OS. Expert level knowledge of PowerPoint, Keynote, and Adobe Photoshop, Illustrator, Bridge and Acrobat. After Effects or other animation software as well as web design experience a plus
  • Excellent oral and written communication skills; a relentless proofreader
  • Multitasking and prioritization to meet deadlines

SVP, Director Brand Strategy Resume Examples & Samples

  • Strategic lead for key agency accounts and interaction with C-Suite clients, becoming a trusted partner
  • Partner for the Executive Creative Director & inspiration for the Creative Department
  • Anchor and springboard for integrating other strategic capabilities: Account Management, Media & Strategy & Analysis
  • Key player for New Business; Act as agency thought leader at industry events
  • Oversee career development and growth of individuals in planning group

Director, Brand Strategy & Management Resume Examples & Samples

  • Candidates should have 10-12 years in brand and business-building roles (i.e. analytics, development, marketing etc.) including a minimum of 5 years senior-level experience driving marketing or brand strategy and execution either on the corporate or agency side
  • Consumer branding, naming and architecture experience is essential. Technology branding experience is preferred
  • Master’s degree or equivalent experience is required
  • Keys to success include
  • Demonstrated strength managing teams
  • A passion for details, decision-making and action-over-opinion
  • Fluency in corporate objectives, marketing objectives, and business and technology strategies
  • Ability to shape and harness qualitative and quantitative research to drive good decision-making
  • Ability to simply explain and apply complex concepts and research outputs
  • Strategic understanding of the relationship between brands, names and architecture as it relates to a wide range of marketing communications, e.g., advertising, public relations, internal communications and visual identity
  • Strong interpersonal, negotiation, impact and influence, and conflict-management skills
  • A track record of success working in a consultative or advisory capacity at all levels of top-tier organizations
  • A track record of success in the consumer branding/marketing strategy arena
  • A track-record of building sustained relationships with senior leaders in an environment where you had to consistently message new or unpopular thinking
  • Ability to teach and mentor more junior colleagues, helping them learn new skills and methodologies
  • Strong interpersonal, negotiation, and conflict-management skills

Director, Employee Brand Strategy & Advocacy Resume Examples & Samples

  • Develop employee engagement programs and strategies to promote the companys brand story internally
  • Build partnerships and relationships across the company to help drive the employee engagement agenda
  • Create the strategy for and manage internal marketing campaigns to tell our brand story, collaborating with design and content teams to identify appropriate resources and distribution channels to execute on assigned communications projects
  • Track effectiveness of programs leveraging data to continuously evolve the strategy and improve outcomes
  • Propose innovative approaches and solutions to engage employees and bring excitement and new experiences aligned with company culture and brand
  • Help unlock and inspire employee advocates to tell our purpose story
  • Bachelors degree in journalism, communications, public relations, marketing, or a discipline
  • Minimum 7 years of corporate strategic internal communications, employee engagement experience within a company or a communications/PR agency, or brand strategic planning
  • Experience leading and directing projects, staff and vendors
  • Clear, concise and confident written and oral communications skills
  • Demonstrated ability to build strong relationships across complex organizations and at all levels
  • Experience developing and executing strategic plans
  • Established success in creating and applying unconventional solutions
  • Ability to successfully supervise multiple projects under tight deadlines
  • Knowledge of enterprise collaboration and networking tools such as Sharepoint, Jive, Connections, etc
  • Knowledge of financial services industry a plus

VP, Brand Strategy Resume Examples & Samples

  • Work closely with the East SVP to develop a strategy to achieve growth goals for your team and book of business
  • Manage and further develop an existing sales team that is already strong, and recruit, train, and develop additional team members
  • Make regular, high level sales calls to have a presence in the marketplace and actively engage in the team's success
  • Take leadership on influencing products, solutions and communication within the vertical that you manage
  • Achieve or exceed goals on a regular basis
  • Manage BuzzFeed's Canadian sales team; work internally to ensure that we have the right products in market; create a strong presence for BF in Canada

VP, Brand Strategy & Consumer Marketing Resume Examples & Samples

  • Works with programming team to understand series and development pipeline, as well as provide constructive feedback to make pipeline stronger
  • Sits with scheduling regularly to understand strategy and to coordinate initiatives
  • Works seamlessly with research to understand audience, top shows and means of viewing as well as other important data in order to craft insights for various internal teams
  • Works seamlessly with VP, Brand Strategy, to coordinate one sheet & brief process – managing workflow and timeline to distribute to external teams and partners as well as inputs around different areas Brand Strategy should consider
  • Works with digital, affiliate, press, ad sales and international to ensure each has strong knowledge of brand, audience & priorities in addition to understanding what they might help contribute in support of these priorities
  • Works with SVP & VP, Brand Strategy to influence and guide brand language related work; from language to positioning and filters
  • Works as an extension of research to understand any and all current viewer trends and reports findings to marketing team at large as well as all external departments
  • Condenses information from media agency and social team on campaign performance to help refine brand and campaign strategy and creative daily
  • Regularly meets with vendors to understand value proposition each brings and chases new and emerging platforms within the space to understand how they might help the brand
  • Keeps tabs on competitive within the market to report on effective tactics, new trends and unusual business models

Global Brand Strategy Resume Examples & Samples

  • Monitor and coordinate the implementation of regional Nissan Brand Strategy plans
  • Coordinate data integration and diagnosis analysis for Nissan’s Brand Power Model
  • Support the development of brand tools
  • Brand Power Model diagnosis development for the markets in the Americas and AMIE
  • Coordinate data collection and analysis with regional teams and external supplier
  • Facilitate the development of the regional strategy in conjunction with the regional teams and regional brand engineers
  • Monitor and analyze regional brand performance versus regional strategy and midterm objectives, proposing counter measures where appropriate
  • A strategic thinker whom posses the ability to work across regions, with a variety of key stakeholders in order to deliver against company level targets and beyond
  • Strong influencing and communication skills – written and verbal – to a diverse audience and the ability to facilitate discussions to reach consensus
  • Highly motivated, independent thinker with a proven ability to work effectively as part of a cross-cultural, cross-functional team
  • A proven ability to develop strong working relationships remotely, with minimal face-to-face interactions
  • University degree or equivalent in business management, marketing/brand strategy or other related
  • Demonstrable experience in Midterm strategy development, preferably within a brand, communication or product environment is essential
  • International experience in Marketing or Communication would be advantageous
  • Advertising, PR or brand strategy agency experience would be beneficial

SVP Brand Strategy, Central Resume Examples & Samples

  • Developing a strategy to achieve growth goals for your team and portfolio of business
  • Develop best practices and discipline within the team, so that BuzzFeed is considered a top partner with its clients
  • Work closely with our client services, creative services and video teams to ensure that BuzzFeed is meeting our clients' needs in a timely high quality manner
  • Collaborate with our US editorial team to introduce sponsorship opportunities around new editorial launches
  • Collaborate with US colleagues to lead local teams, apply best practices and localize our product and offering
  • Extensive experience of digital sales, including direct management experience
  • Understanding of content and how to use data and insight to drive revenue
  • Knowledge of social media ad offerings from Facebook, Twitter, Snapchat, Instagram
  • Ability to attract, retain and develop salespeople at all levels
  • Results orientated and proven performance
  • Proven ability to scale and manage large partnerships
  • An entrepreneurial spirit and innovative mindset to leverage all the amazing possibilities at BuzzFeed
  • Excellent experience at dealing with C-Suite contacts in both agencies and clients within the Central region (Chicago, Detroit, Minneapolis, Ohio)
  • Ability to think on your feet and ideate on the spot as opportunities develop fast
  • A team player that will enjoy working with other highly talented sales execs who are on a mission to build this business
  • Preferred experience operating in a cross functional global organization

Director, Media Brand Strategy Resume Examples & Samples

  • Provides direction and oversight to the brand media and engagement team that sets the B2C strategy for Autotrader and Kelly Blue Book media planning and buying across TV, digital, radio, out-of-home, and media-based sponsorships
  • Provides direction and oversight to the brand media and engagement team that sets the B2B strategy for Autotrader and Kelly Blue Book media planning across digital, radio, out-of-home, print, etc
  • Owns and manages media agency relationship to include management of scope, contract, etc
  • Leads team responsible for B2B and B2C social media strategy, partnership with PR, editorial and product. This team’s responsibilities include community management for Autotrader and Kelly Blue Book as well as creative development for social assets as related to ongoing social strategy
  • Partners with traffic acquisition team on all media campaigns for holistic planning across brands
  • Partners and provides input and recommendations for overall media mix modeling and Communications Plans across Autotrader and Kelley Blue Book (B2C + B2B)

Brand Strategy & Innovation Director Resume Examples & Samples

  • Marketing concepts: knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives / strategies, consumer segmentation) used in the development of marketing plans
  • Brand marketing development: ability to lead the development, communication and stewardship of brand positioning, architectures and policies / guidelines
  • Brand marketing strategy: knowledge of information used to define brand strategic corridors and develop appropriate business solutions
  • Creative brief development: knowledge of the creative brief development process
  • Creative concept evaluation: ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact
  • Marketing operating strategies: knowledge of and ability to apply basic marketing operational strategies (e.g. media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans
  • Marketing research application: ability to leverage research results into actionable marketing and business building initiatives
  • Consumer knowledge: knowledge of in-store consumer purchasing behavior
  • Passionate to make things happen
  • Ability to work through ambiguity and convey perpetual resilience
  • Strong presentation skills and ability to wire and present to senior leadership
  • Creative thinker and problem solver with a passion for innovation and building something new
  • Strong self-motivator, capable of setting an agenda, soliciting alignment and actualizing goals
  • Excellent multi-tasking, project management and prioritization skills
  • Demonstrated ability to lead cross-functional teams and effectively influence an extended organization

Brand Strategy & Marketing Coordinator Resume Examples & Samples

  • Provide administrative support to SVP and VP including managing their schedules, making travel arrangements, anticipating needs, completing and tracking expense reports, coordinating and scheduling meetings, typing presentations, setting up video conferences and helping resolve issues with technical set up and equipment. Proactively manage administrative duties
  • Provide accounts payable assistance to team members. Manage invoice processing and budget reconciliation. Investigate/resolve discrepancies with invoices, expense authorizations and forecasts
  • Collect materials from different divisions and external partners, share assets, create folders and prepare deliveries, upload brand elements and marketing project on sharing platforms
  • Provide assistance to the whole department, including the Buenos Aires based, on a project basis which includes, but is not limited to, assisting with creative production support, executional aspects of brand marketing campaigns, etc

Brand Strategy & Marketing Coordinator Resume Examples & Samples

  • At least 1 year experience in a marketing type role preferable
  • Must be able to prioritize tasks appropriately and handle multiple projects simultaneously
  • Strong inter-personal skills as well as strong written and oral communication skills to effectively work with other people and/or departments
  • Proficient in Microsoft Office Suite and Apple applications. Must be technically savvy to work with video conferencing, webinars, conference calls, Quicktime/Real Player and office communicator

Global Brand Strategy & Marketing Resume Examples & Samples

  • Develop, articulate and implement clear and comprehensive marketing messages to the overall marketplace and the internal organization, leverage analytics and use a data-driven approach to identify trends in the media industry; implement performance metrics to evaluate marketing initiatives
  • Communicate with, inspire, and support domestic and international teams
  • BA/BS degree required; MBA a plus
  • At least 8 years of brand marketing experience, including experience on digital platforms and entertainment marketing. Experience with heritage brands and revitalizing them for new generations
  • Performance history of driving results in a high-energy, rapidly-changing, collaborative environment
  • Proven willingness to take chances and be at the forefront of marketing strategy, whether by type of media or style
  • Keen understanding of consumer trends, especially as they relate to diverse genres, modes of consumption and viewer demographics
  • Expertise using data and analytics to support marketing strategies

Head of Marketing & Brand Strategy Resume Examples & Samples

  • Minimum 15 years of television series marketing or content distribution/syndication marketing
  • Minimum of 3 years of experience in scripted marketing content
  • Marketing experience within the kids content space
  • Strong interpersonal skills with ability to work collaboratively with clients, coworkers, and other divisions within the organization
  • Proven strong leadership skills, with the ability to manage a large department, and successful track record of a forward-thinking vision
  • Demonstrated ability to thrive in a fast-paced team environment in order to create an environment that nurtures creativity and break-through strategies
  • Ability to challenge/influence top executives; flexibility to take ideas/insights
  • Strong Executive Presence
  • Self-driven, confident, resourceful, flexible, adaptable and resilient
  • Ability to multitask, deliver on multiple projects, meet tight deadlines, and be decisive under pressure
  • In depth knowledge of current marketplace developments for both TV and film
  • Strong knowledge of vendors and external partners

Director of Media, Brand Strategy Resume Examples & Samples

  • Develop media objectives, strategies and overall plan direction to drive brand awareness and consideration for XFINITY via all media channels including, but not limited, to display, broadcast, publishing, out of home, social, mobile
  • Develop approach to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future ready
  • Develop plans based on consumer insights, audience segments, business and brand objectives to deliver cross platform media strategies throughout the consumer journey
  • Drive total market approach to media that incorporate key audience segments
  • Ensure strategies that align with latest consumer and media trends and emerging technology
  • Understand and deliver against key success metrics throughout communications development
  • Provide reporting and share results during and after campaign execution
  • Steward multi-million dollar media budgets across all media types
  • Manage media agency to develop media strategies and plans that align with business objectives; track campaign analysis, optimization and reporting
  • Partner with Brand teams to ensure coordination of media with creative efforts, content and experiential marketing, and partnerships to maximize impact
  • Partner closely with Activation and Stewardship teams to ensure flawless execution of all media campaigns
  • Experience managing large scale brand budgets
  • Education Level-Bachelor's Degree or Equivalent
  • Communications / Public Relations
  • Years Experience Generally requires 10+ years of related experience
  • Experience with media measurement technologies including marketing mix modeling and media attribution solutions preferred
  • Advertising agency, broadcast or cable media planning experience preferred
  • Excellent analytical, quantitative, organizational and prioritization skills
  • Collaborative and empowering approach to team and project leadership
  • Self-driven, confident and analytical
  • Must be a problem solver, innovative, proactive and a strong team player
  • Proficiency in Microsoft Excel, Word, PowerPoint, etc
  • Authoritative, leadership presence and presentation skills
  • Ability to prioritize and organize issues/projects

Manager, Creative Brand Strategy Resume Examples & Samples

  • Take brand ownership and provide the overarching vision, mission, goals and strategies for the brand
  • Collaborate cross-functionally (Customer Experience, Digital, Product Development, etc.) to ensure ongoing alignment and to deliver effective brand strategies
  • Manage the brand identity and expression across all channels; ensure the voice of the brand is aligned to strategic plan, and design campaigns and promotions that stimulate existing customers and attract new ones
  • Own and deliver strategic analysis of specific marketing opportunities
  • Analyze, on a continuous basis, brand positioning in the market and crystallise targeted consumer insights
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Continuously innovate to gain market share and establish our leadership as a global fashion retailer
  • Develop new, 360º creative approaches
  • Measure and report performance of all marketing campaigns, and assess against goals (ROE and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Brainstorm new and innovative growth strategies
  • Manage team and performance, and ensure content strategy is integrated within brand strategy
  • Bachelor’s degree in Advertising, Media studies, Commerce/Marketing, or a related discipline
  • Minimum 8+ years experience in multi-channel environment, content creation, and brand strategy
  • Experience in fashion an asset
  • Experience managing a team
  • Excellent writing, and an outstanding command of the English and French language
  • Autonomous
  • Exceptional creative vision
  • World-class creative approach
  • Passionate about popular culture
  • Very strong organization and prioritization skills
  • Up to date with latest trends and marketing best practices related to the fashion industry
  • Proven ability to lead and coach others

Director Global Brand Strategy Resume Examples & Samples

  • Grow Brand Value
  • Responsible for developing and managing a consistent approach to developing Brand strategy amongst several brands, globally. Including, but not limited to: brand positioning, personality and measurement KPI’s. This includes managing one Global Brand Architecture and multiple Brand Frameworks
  • Develop and execute strategies for bank wide, brand strategy adoption and engagement. This entails working in close collaboration with the Country Marketing Heads and Public & Corporate affairs to ensure consistent messaging and approach
  • Support the Business
  • Have a strong knowledge of our Business drivers in each of the countries we operate in, and how marketing can drive business results. This will be used to inform brand strategy, marketing planning prioritization and standardized campaign strategy processes
  • Understand the changing Digital landscape and customer experience, what it means for our consumers, and what that means for our brands moving forward. This knowledge will be used to inform future brand growth strategy, and help us implement best in class marketing practices
  • Understanding our Customer to inform Brand and Marketing strategies
  • Develop standardized practices that enable our marketers globally, to turn data, consumer insights and past program learnings into compelling customer centric campaign strategies
  • Manage a Team that are subject matter experts on how to develop compelling campaign strategies and drive results that align with brand strategy. This will entail working closely with Global Brand & Customer Insights. This includes developing and managing Global Campaign Briefing templates, Global advertising guardrails and measurement dashboards to be rolled out globally amongst all marketers in the Countries we operate in
  • Manage a high performing team, that focuses on collaboration and operates as a Centre of Excellence for our Country marketing Teams
  • Demonstrate superior leadership skills including: growing the capabilities of your team, making informed decisions and forming relationships with key stakeholders throughout the organization
  • Work closely with the Director, Brand Marketing enablement to ensure best in class creative practices that align with our brand strategy
  • Work Closely with the Director, Media Planning & operations to ensure strategies are in line with our multi-channel media mix and Global media strategy
  • Global Integration
  • Manage a Team that sets the annual Global Marketing Objectives and the Annual Planning Process. This includes working closely with the CMO office and the Country Marketing Heads. Responsible writing the Global Marketing plan, including identifying opportunities for how Center can support the Country plans. This also includes identifying opportunities for Global Campaign platform development
  • Set and lead marketing strategy for Global partnership opportunities. Support the International Bank in their partnership opportunity assessments and activations, leveraging results from the Canada Partnerships Marketing team
  • Extremely collaborative professional
  • Results oriented leader
  • Strategic thinker with experience in Global brand building
  • Experience in strategic influencing and multi matrixed organizations
  • Experience in how to effectively manage multiple internal and external stakeholders, in multiple geographies
  • Enjoys a fast paced environment
  • Strong communicator – effective listener and emotional intelligence
  • Ability to problem solve complex challenges with multiple stakeholders
  • Language Skills: Bi-lingual an asset

Analyst, Brand Strategy Resume Examples & Samples

  • 2-3 years excelling in a field such as consulting, business strategy, brand strategy, brand management or planning. MBA or equivalent welcomed, but not necessary
  • Outstanding communications, writing and interpersonal skills in English and native Mandarin Chinese
  • Strong analytical skills with experience in quantitative and qualitative research and analysis; intermediate to advanced knowledge in research tools, including SPSS and Excel preferred
  • Excellent business intuition & structural thinking, ability to connect the dots and understand client implications
  • Ability to thrive in team situations, actively contributing thinking that enhances and/or challenges key assumptions, and understanding how to successfully leverage junior and senior team members
  • A passion for learning, problem solving, creative expression and improving the way companies relate to customers
  • A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients
  • A self starter who takes initiative and doesn’t wait to be told what to do
  • A team player who pitches in even if it is not necessarily on your assigned project
  • A multi-tasker who is able to juggle multiple engagements and switch gears between different industries quickly
  • Openness to travel, seeing things in new ways, and exploring new ideas
  • Demonstrate high quality/accuracy standards
  • Demonstrate ability to set priorities and manage time independently

Senior Manager, Brand Strategy & Innovation Resume Examples & Samples

  • Quick and thoughtful packaging of strategic recommendations into smart, concise marketing collateral and proposals
  • Attend Client and Agency meetings to learn about new initiatives and to present recommendations
  • 5-7 years building cross-platform digital marketing programs
  • Strategic, creative thinker with the ability to turn idea into holistic content programs
  • Strong attention to detail, organized and good management skills
  • Ability to work well with different stakeholders across organization
  • Proficient in Keynote

Global Director of Brand Strategy Resume Examples & Samples

  • A minimum of 10 years experience in a pure brand consulting agency (or any equivalent)
  • Experience in B2B clients
  • Specialization in Brand Migration
  • Manager of a team (cross-country)
  • Ability to work within cross-culture dynamics

Brand Strategy Resume Examples & Samples

  • Conduct research and analysis to identify latest trends in general market and multicultural marketing across all industries
  • Support 2016 strategic testing plans ranging from agency coordination, creative development, competitive research, internal sharing, and ad-hoc projects
  • Assist in exploration of key segment targets for strategic testing in 2017
  • Participate in implementation of project management tools and methodology
  • Strong communication skills (verbal and written)
  • Effective and engaging collaborator
  • Interested in strategic brand marketing/brand strategy
  • Possess attention to detail, natural curiosity, and positive attitude
  • Minimum 3.5 cumulative GPA. Additional requirements might apply

Senior Program Manager, Brand Strategy Resume Examples & Samples

  • Participate in the development and execution of the Enterprise Sponsorship Strategy working with the Enterprise Sponsorship Management team and SBU partners
  • Participate in the development and execution of the Enterprise Brand Strategy, working with SBU partners
  • Participate in the development of exploratory opportunities to advance the enterprise brand and serve as day to contact on key strategic projects
  • Effectively manage agency and vendor relationships
  • Work closely with the Insights team on the development of KPI’s that measure impact of Brand and Sponsorship efforts
  • Lead strategic development process for sponsorship activation; ensure that proposed activations drive towards portfolio level objectives, as well as program KPIs
  • Plan, organize and coordinate assigned programs to ensure accomplishment of financial/budgetary goals
  • Conduct department-wide program planning with wide range of internal and external partners and agencies to ensure appropriate design and delivery of programs
  • Partner with all levels of marketing management, as well external partners
  • Frequently work cross-functionally and with external stakeholders
  • Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required
  • 5-7 years of relevant and progressively more responsible experience within a marketing driven organization
  • Experience working with and/or managing outside agencies
  • Ability to work in a fast-paced environment and work on multiple priorities. Strong knowledge of relevant technologies
  • Solid strategic, analytical, organizational, communication and presentation skills
  • Highly collaborative with the ability to effectively interact with all levels of the organization

Global Brand Strategy, Senior Director Resume Examples & Samples

  • Owns the seasonal strategy creation process for the Brand
  • Drives the effective strategic planning process and provides tools and thought-leadership to improve marketing across the organization
  • Set brand priorities and drive horizontal strategies where appropriate
  • Oversees the shaping and development of business unit strategies
  • Ensures that BUs and horizontal functions plan for and execute effectively against their business strategies and operating targets
  • Assumes responsibility for the portfolio of initiatives and activities within the brand organization by driving focus and ensuring priority topics are followed up on
  • Strategic, ‘Big Picture’ and conceptual thinker
  • Is ‘Consumer Obsessed’ - identifies emerging niches concepts and strategic opportunities for the company
  • Lives, Shows, Coaches - establishes a collaborative culture for enduring partnerships
  • Team Leadership: view of individuals, delegation approach, results management
  • Commercially astute and profit-driven
  • Strong attention to detail, results focused
  • Ability to steer multiple stakeholders within the organization
  • Strong negotiating and influencing skills
  • Strong interpersonal and communications skills
  • The ability to work independently and be flexible to changing priorities in a fast-paced environment
  • Strong passion for and knowledge of organizational processes / capabilities and organizational development
  • International and multicultural work experience a plus
  • Proven analytical problem solving skills and prior experience with advanced data analysis
  • Experience with a matrix organization where influence must replace control
  • Strong MS Office skills (Word, Excel, PowerPoint)

Senior Brand Strategy & Marketing Technologist Resume Examples & Samples

  • Develop annual plan to raise awareness for the JLL Income Property Trust product offering through effective communications, thought leadership, events and brand experiences
  • Leverage technology to create unique outreach platforms and trackable email communications for partner firms, financial advisors and potential investors
  • Film and interview portfolio management, senior leadership, and internal research teams regularly to create informational video series and podcasts
  • Design and execute brand experiences at sponsored trade shows and conferences, including periodic participation at marketing conferences, real estate research forums, and executive education programs to stay up to date on industry trends
  • Generate compelling media content and steward thought leadership initiatives for the product’s in-person, online, Salesforce, and social media distribution channels
  • Source and manage design agencies, technology vendors, and marketing associate interns as needed to accomplish marketing objectives and elevate brand equity
  • Refine and proliferate the product’s key messages by designing compelling, consistent, and compliant marketing literature and trade show collateral
  • Develop and streamline brand events such as on-site and virtual property tours, networking hours and thought leadership forums for JLL Income Property Trust and similar LaSalle products
  • Master’s Degree in marketing or design such as an MBA or integrated MFA
  • 7 – 10 years of experience in a brand marketing or design related role, preferably for a research or financial institution
  • Advanced proficiency in the Adobe Creative Suite (Illustrator, Photoshop, Premiere, After Effects)
  • Photography and videography skills a plus
  • Advanced proficiency in the Microsoft Office Suite (PowerPoint, Excel, Word)
  • Intermediate proficiency in email marketing tools such as Salesforce’s Pardot, as well as ability to learn similar products
  • Ability to navigate through a corporate structure and operate in a highly ambiguous environment
  • Detailed-oriented, with excellent written and verbal presentation skills
  • Journalism or design interviewing skills preferred
  • Interest and working knowledge in real estate and financial services a plus

Senior Manager of Brand Strategy Resume Examples & Samples

  • 10+ years of relevant industry experience – hands-on DMP experience a plus
  • History of telling cohesive stories using big data
  • Strong presentation skills and executive presence
  • Knowledge in all aspects of digital advertising, data-driven marketing and measurement analytics
  • Demonstrated ability to self-motivate, work in teams and be flexible within a fast-paced and changing environment
  • BA/BS degree required, advanced degree preferred

Director, Global Brand Strategy Resume Examples & Samples

  • A minimum of seven (7) years of experience developing strategic plans that identify consumer and commercial priorities and trends
  • A minimum of two (2) years of leadership experience at the Manager and/or Senior Manager level with the ability to build, inspire and focus a team on delivery
  • Ability to lead multiple priorities and projects; simultaneously with a proven track record delivering tangible business results
  • Mastery of written and oral presentation skills
  • Ability to travel as required (25%)
  • MA/MS Master’s Degree from a top tier institution

Associate Manager, Brand Strategy Resume Examples & Samples

  • Create and own decks that will be presented to external partners for potential promotions
  • Identify key opportunities in pop-culture for out-of-the-box integrated marketing campaigns
  • Create and manage production timelines for all partnerships
  • Coordinate communication for multiple large-scale, complex activations with brands and agencies
  • Measure and report on key success metrics

Director of Marketing & Brand Strategy Resume Examples & Samples

  • Demonstrated understanding of brand architecture, brand identity and brand positioning as it informs creative work in a complex,multi-layered organization
  • Demonstrated ability to manage the full spectrum of marketing communication channels, including experience with print publications, advertising, direct mail, e-mail, web-based communications, video and social media
  • Demonstrated talent for high caliber creative conception and writing
  • Bachelor's degree in marketing,communications or related field
  • Five to seven years progressively responsible experience in leadership positions
  • Excellent analytical skills and ability to exercise sound judgement
  • Demonstrated ability to plan, organize and manage both independent and team work projects: determine priorities,set deadlines and complete projects accordingly
  • Ability to function effectively in a fast-paced, deadline-driven environment that deals with high-pressure situations
  • Excellent interpersonal skills and experience working with senior executive-level personnel
  • Demonstrated creativity, flexibility and innovative thinking
  • Experience in or familiarity with higher education a plus
  • Familiarity with usability and Web accessibility standards (Section 508)
  • Proven success participating in cross-functional teams and strategic planning

VP, Brand Strategy & Campaign Planning Resume Examples & Samples

  • Lead and oversee strategic planning for all series launch for the MTV, VH1 & Logo channels
  • Define and communicate strategic positioning for series and events throughout organization
  • Initiate projects, in relation to programming calendar and marketing needs
  • Pitch out positioning/creative strategies to key constituents including EVP Marketing, GM, Series EPs and external creators
  • Collaborate with VP Creative to assure creative brief is clear, strategic and actionable for creative teams
  • Utilize & leverage Audience Research group to strengthen strategic brief and creative work: target audience insights, qualitatively test campaign concepts and quantitative testing
  • Communicate clearly and in a timely manner with all internal and external team members including VP Creative Director, VP Creative Ops, Editorial, Consumer Marketing and On Air Design
  • Responsible for guiding the development of the team, which includes all levels
  • Work with VP Creative Director and VP Creative Ops to assign production workload Conduct performance reviews and help set goals for creative staff
  • 10+ years holding Marketing/Advertising positions, namely Account Directors & above at Top Advertising Agencies, Account Planners or Brand Strategists within Media companies
  • Strong and diverse client experience, Youth Centric and TV network clients a plus
  • Successfully managed a team of 2 or more
  • Strong mentoring skills and desire to teach creative team
  • Deep connection to local advertising/media community and people resources
  • Strategic power-house with extensive track record of delivering world class creative
  • Writes all Creative Briefs and can work closely with creative teams
  • Can effectively lead, both direct staff and indirect support staff in conjunction with projects
  • Strong presentation abilities as a means to build consensus around strategic objectives and project plans; can pitch
  • Can work closely with research to define knowledge gaps and desired insights to assure feedback is actionable and strengthens creative executions

Manager, Global Brand Strategy Resume Examples & Samples

  • BA/BS Bachelor’s Degree from top tier institution
  • A minimum of three (3) years of experience in strategy (management consulting and/or corporate)
  • Brand management experience
  • Hospitality experience

Digital Brand Strategy & Innovation Manager Becel Resume Examples & Samples

  • Central role for the cluster that owns the digital strategy for the Heart Health brand, leads the implementation and steers the digital agenda
  • Builds a network of excellence to share digital knowledge across the cluster and bring quality of our digital plans to the next level
  • Expert on digital marketing and capabilities for other brand teams in the cluster
  • Leadership: confident transformation & teaching agent - challenging status quo, identifying new opportunities & developing others. Influencing up, down, and across organizations with high level of EQ to influence and manage diverse groups of people. Lead by example to move the organization forward where in many instances knowledge levels on the subject are behind
  • Passion for growth: achievement and impact driven
  • Building collaborative relationships: being inclusive, effectively operating and cooperating within a complex matrix organisation, confident operating with multifunctional stakeholders
  • Accountability: holding self and others accountable for excellent delivery
  • Bias for action: taking initiative with a solution-oriented mentality
  • Core aspects underpinning all skills: consumer empathy, creativity, analytical thinking, rigour, sharp and inspiring communication skills, complex project management skills, business planning, leading teams
  • A business thinker, who has deep understanding of the 3 C’s (Consumer, Customer, Competition), trends, practices, information and insights impacting the business, enabling sound decisions to be made. Can focus the team and organization on the right issues to deliver targeted business results
  • Minimum of 6 years relevant digital marketing experience (ideally FMCG - Foods)
  • Proven track record in digital brand strategy, content development and brand equity management

Brand Strategy & Creative Coordinator Resume Examples & Samples

  • Provide overall, day-to-day customer service and support to ensure the effective execution of project objectives in marketing and campaigns. Including, but not limited to, ensuring materials are creatively designed within brand guidelines, client reviewed/approved, proofreading, copy editing, shipping materials, press checks and collaborating with legal/compliance for final approvals, assisting with tradeshows, and conventions or other events
  • Support inventory management for company store(s). Review daily/weekly inventory levels and follow processes/protocols to order new materials and/or replenish existing materials. Work in collaboration with internal department(s) and/or SBI(s) lead(s)
  • Provide support to team leads through all phases of program development, including but not limited to, research, preparing estimates for budgeting, project tracking duties, approval process, and working with necessary vendors to meet the client’s goals and objectives
  • Maintain and/or update creative libraries – upload, tagging materials for HIPAA purposes, version control of final files – along with data entry and reporting for quarterly dashboard summaries
  • Create presentations that include creative concepts to prepare for pitching ideas and live brainstorming sessions
  • 1-3 years of Marketing experience required, preferably including branding, creative or copywriting experience
  • Basic understanding of Excel, Power Point, Word, Adobe suite, Outlook, Box and internet search capabilities
  • Have a basic understanding of printing and production processes, as well as familiar with vocabulary related to media files and design
  • Ability to pitch ideas and have problem solving capabilities to address client issues
  • Ability and willingness to work independently and as a member of a team; self-manage priorities, work, and time appropriately
  • Have strong written, verbal and presentation capabilities while working with all levels of an organization comfortably and confidently
  • Have strong knowledge of healthcare industry, marketing strategy, and customer service skills
  • College degree or Master’s degree with emphasis in either marketing or communication

Senior Associate Brand Strategy Resume Examples & Samples

  • Develop deep understanding of market / industry dynamics within an assigned region / brand group, leveraging both quantitative and qualitative inputs
  • 3+ years of post-MBA experience including management consulting, in-house strategic/business development, private equity, and/or investment banking
  • Demonstrated leadership and excellent interpersonal and written/verbal skills
  • Strong analytical, quantitative, and strategic thinking skills
  • Self-starter / able to get things done without formal team
  • MBA or equivalent advanced degree
  • Consumer Packaged Goods/Retail industry experience
  • Top-tier management consulting firm experience

Director, Brand Strategy Marketing Resume Examples & Samples

  • Own brand strategy for customer acquisition including brand objectives, messaging, positioning, competitive response, marketing plans, etc
  • Author inspiring creative briefs. Be the primary stakeholder for all creative reviews, approvals and creative deliverables, striking an informed balance between consistency and flexibility
  • Ensure flawless development of brand marketing tactics and activations, with a focus on traditional advertising/promotion vehicles, specifically expertise in TV
  • Lead cross-functional projects for key initiatives, and work closely with Research, Direct, Products, Integrated Marketing, Channel/Local Marketing to ensure execution in market
  • Establish acquisition campaign objectives and budget, build discipline around tracking progress, soliciting feedback, and iterating to improve in market performance
  • Drive Strategy Decisions by facilitating the regular strategy development/planning process together with leadership as well as various marketing/acquisition teams to determine the strategic objectives, targets and initiatives
  • Coach & mentor direct reports, to develop skills across marketing disciplines
  • Bachelor degree is required; graduate level degree strongly desired
  • Minimum of 10 years in CPG, consumer technology and/or consumer brand marketing. Combination of agency & client experience is preferred
  • Proven experience owning and/or planning for mass media with expertise in TV media. Versed in above the line tactics including radio, sponsorships, social, etc
  • Demonstration of creativity and collaboration to further the brand vision with proven track record of innovation in a highly competitive landscape
  • Excellent teamwork and interpersonal skills with ability to influence and build strong working relationships at all levels
  • Confident, driven, self-starter with ability to work autonomously. Able to thrive in an ambiguous environment helping bring structure and delivering results
  • Outstanding writing, presentation and communication skills
  • Strong analytical skills including the ability to distill, synthesize, and draw conclusions on large amounts of data
  • Demonstrated ability to manage multiple simultaneous projects requiring frequent communication with superior ROI—from business case development through deployment
  • Aptitude for being organized with flexibility and for delivering results in a fast-paced environment
  • Analytical Rigor: Proven capability managing and interpreting quantitative analysis including primary and secondary research as well as marketing and business performance ; management of brand health and equity metrics
  • Turning Data To Insights: Demonstrated experience using hard data and metrics to measure performance and make adjustments accordingly
  • Stakeholder management: strong facilitation skills, ability to work up, down and across the organization is a collaborative, inclusive and productive manner

VP, Brand Strategy & Innovation Resume Examples & Samples

  • ShopStyle: Massive commerce platform influencing over $1 billion in annual revenue to our retail partners
  • Collective: Over 16,000 influencers across channels and unique passion points
  • PopSugar Studios: World class video operation generating more video views than any other women's lifestyle brand
  • PopSugar Must Have: Reaching 40,000 brand loyalists with first-look products monthly
  • PopSugar Motion: Industry-leading tech platform driving innovation across publishing, analytics, and commerce
  • Lead, mentor and inspire the Brand Strategy & Innovation team to ensure expectations of internal and external Clients are being exceeded
  • Ownership and development of POPSUGAR’s go-to-market approach including messaging and marketing materials
  • Spearhead the development of innovative ideas and marketing programs leveraging POPSUGAR’s full suite of assets
  • Partner with Sales Management to develop winning strategies and partnership programs for top accounts
  • Collaborate with internal teams, particularly Editorial, Insights and PS Studios to develop new marketing solutions
  • Partner with Marketing / Trade Marketing on the development of B2B messaging, campaigns and activations
  • Develop relationships with top Agency and Client partners
  • Provide market feedback to internal teams for the purpose of evolving existing solutions and developing new solutions
  • Conduct ongoing training with the Sales organization to ensure the team is properly messaging the POPSUGAR value proposition
  • Provide strategic input across the broader organization to ensure all teams are benefitting from market knowledge and relentlessly focused on innovation
  • 10+ years marketing experience within digital media industry
  • Experience in leading strategic discussions with C-level marketing executives
  • Ability to inspire creativity throughout the organization
  • Proven track record leading and managing teams
  • Understanding of how to apply marketing strategy to create and activate ideas across social, experiential, and all forms of content with heavy emphasis on video
  • Heavy user of social platforms and insatiable curiosity for learning about emerging platforms
  • Experienced in distribution across owned, earned and paid media channels
  • Excellent written and verbal communication skills as well as design aesthetic, to effectively articulate information internally and externally
  • Avid reader and viewer of POPSUGAR content

Director, Brand Strategy & Naming Resume Examples & Samples

  • Lead naming for products, services, apps, and feature across the C+E portfolio
  • Run the Naming Council which is a C+E system for consistently developing the right names in partnership with Product Marketing, CMG Brand, CELA and Engineering partners
  • Lead the development of a brand narrative and strategy for one of our high priority businesses
  • Serve as a brand champion for marketing and engineering teams, investing in education as well as evangelism to build a brand driven mind-set
  • Excellent communication skills and the proven ability to influence at multiple levels of the organization
  • Fluency in turning product strategy and business objectives into clear brand and naming strategy
  • Proven ability to think strategically and creatively, while maintaining great attention to detail
  • Strategic mindset including interpreting data to inform strategy and execution
  • Natural leader with the ability to help, educate, and influence with high levels of ambiguity and tight deadlines
  • Ability to build strong collaborative relationships with a diverse range of partners

Technical Program Manager, Brand Strategy Resume Examples & Samples

  • Define solutions and pragmatic architecture for high-value advertisers to build and execute innovative and technically creative campaigns on the Twitter platform
  • Participate in new business opportunities in conjunction with Strategists and Sales teams; develop technical implementation proposals and scopes of work, presenting at all levels of a client’s organisation
  • Lead technical production of custom programs with focus on all engineering aspects of development, from start to finish, including working with third-party developers and internal engineering teams, as well as managing client expectations and project risks to ensure delivery in scope and on time
  • Provide accurate work estimates, track and resolve technical issues and make resource requests and allocations based on project requirements and budgeted scope
  • Produce, maintain and share technical documentation, from internal production and product guides to best practice sharing to client-facing content matrices
  • Develop and build scalable creative technology solutions, both with internal product teams and in partnership with external developers
  • Liaise with key members of the consumer and revenue product and engineering teams to ensure Brand Strategy has the necessary tools to build programs
  • Build strong cross-functional relationships in a global team to identify market needs and respond with localised solutions for regional teams and advertisers
  • Serve as the primary technical contact for third-party vendors, identifying partnership opportunities and integration points for specific projects
  • Experience with software development and methodologies
  • Experience in working with APIs and a strong understanding of their implementation
  • 8+ years professional experience
  • Experience delivering innovative technology for major brands, agencies, or media partners
  • Expertise in managing complex projects, leading teams and managing client interaction for large multinational brands
  • Ability to work cross-functionally, across multiple timezones and on tight deadlines
  • Ability to spot opportunities in product roadmap and digital technology trends that can translate into creative advertiser applications
  • Ability to identify and secure key partnership that help scale custom advertising programs
  • English fluency required; additional languages a plus

Brand Strategy MBA Intern, Studio Resume Examples & Samples

  • Assertive, self-motivated, innovative, and passionate about digital distribution
  • Strong marketing/finance/solutions orientation
  • High level strategic thinking
  • Digital, Consulting, Engineering (project or operations management), or Finance background
  • Previous experience in brand strategy
  • Enrolled in an MBA program at a college/university taking at least one class in the semester prior to participation in the internship program, or recently graduated within six months at time of application

Senior Director, Brand Strategy Resume Examples & Samples

  • Build, maintain and expand client relationships through proactive outreach, strategic advice, activations, press and marketing
  • Train and organize brand strategy team with clear client list, target revenue goals, and monthly KPIs
  • Oversee client brand strategy work, content creation, and delivery of presentations, ideation workshops, activations for clients and trend treks to ensure quality and efficient work in accordance to client contracts
  • Oversee & support team on company-wide cross selling initiatives and pitches that have a clear Cassandra outcome
  • Support sales at external conferences with creation & delivery of capabilities and content including client case studies
  • Delivers select client presentations to live audiences
  • Proactively communicates with the Cassandra Insights and Research teams throughout the development of each new report to keep team and interested subscribers up-to-date on the latest research, data and insights and client’s industry verticals
  • Collaborate with Marketing on driving overarching marketing strategy for Cassandra brand
  • Direct, manage and mentor two talented team members
  • 5 to 8 years in marketing & strategy
  • Brand strategy (agency or client) experience
  • Client services experience
  • Strong analytical skills, creating strategic stories through lens of client goals
  • Strong public speaking skills, and the proven ability to eloquently communicate complex information in a digestible and engaging manner
  • Proven managerial or supervisory experience
  • Experience and interest working in youth culture, generational trends, societal shifts, and evolving media

FP&A Manager, Brand Strategy Resume Examples & Samples

  • 3-5+ years experience and ability to analyze financial statements, forecasts, month end close, budgets, variance analysis, etc
  • Intermediate to Advanced skills in Excel (v-lookups, pivots, functions) and PowerPoint
  • Ability to navigate through complex issues, interpret and transform financial data into recommendations to senior leadership
  • Experience using an ERP software preferably SAP Business Warehouse
  • Understanding of GAAP principles
  • Prior experience influencing and presenting to senior leadership
  • SQL and Access is a plus
  • Understanding of pharmaceutical industry, McKesson’s products and program offerings and distribution process is a plus
  • Ability to work collaboratively with groups from various depts and across multiple locations
  • Ability to manage multiple competing priorities to deliver results in a timely manner
  • Ability to set objectives and goals and organize work appropriately to meet goals

Director Brand Strategy Resume Examples & Samples

  • Create, execute and syndicate the marketing strategy for MGM Resorts owned brands
  • Collaborate with senior leaders on the brand strategy across owned brands
  • Manage and oversee the creation of all Owned Brand strategy and marketing (including campaigns for individual verticals)
  • Lead the brand strategy for the M life Rewards and HR/HR Recruitment including all related campaign deliverables. Manage creative partners in delivering campaign materials
  • Drive and support the governance of enterprise-wide marketing priorities. This may include governance of on-property owned assets, website assets (carousel), email content priorities, and various corporate initiatives
  • Manage and provides day-to-day oversight of agency partners. Actively manages scope of work and leads stewardship of agency deliverables
  • Manage and provides day-to-day oversight of SOW for internal agency partner to prioritize work and proactively manage demand. Responsible for effectively managing creative demands of all partners to ensure that internal agency partner workload is properly allocated
  • Responsible for managing the production budget for assigned brands
  • Stay current on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends)
  • Partner with Creative Services leaders to develop campaign and marketing plans
  • Provide leadership to all internal brand strategy team members to optimize engagement, performance and job satisfaction
  • Collaborate and communicate with Senior Corporate business partners and leaders on key strategic projects and initiatives to achieve consensus and optimize execution
  • Manage Human Resources responsibilities for the specifically assigned areas; create and maintain a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
  • Bachelor’s degree in Marketing, Advertising, Communications or relevant field
  • At least 5 years of experience in Marketing, Advertising, Events, Media, or other relevant area
  • At least 3 years of experience in a related field: agency, marketing/advertising within the hospitality/gaming industry, experience managing a staff
  • Strong project management skills, including the ability to multi-task large-scale marketing initiatives
  • Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics
  • Professional appearance, demeanor and a high degree of interpersonal skills
  • Able to lead and mentor a team
  • Work varied shifts, including weekends and holidays

Director Brand Strategy Resume Examples & Samples

  • Write and articulate brand books, setting all brand standards including other elements of the brand with the support of the Vice President of Brand Strategy and internal agency
  • Build annual marketing brand plans, based on input from Vice Presidents and guidance from the Portfolio Strategy team
  • Develop key presentations for the Vice President Brand Strategy to support senior leadership discussions on Brand Strategy
  • Develop consistent brand campaign and cross-channel strategy and socialize to property and corporate partners
  • Work with the Vice President and Guest Experience Director to customize corporate guest service standards
  • Review guest experience (GEM) reports with the Vice President; formalize insights and action plans, and follow-up on progress made
  • Surface and report opportunities to improve the holistic guest journey, and recommend on strategies to surprise and delight guests at each point in the guest journey
  • Develop strategy for CapEx projects that require strategy, brand development and asset creation, working with the Vice President Brand Strategy
  • Conduct property walkthroughs, engaging with guests and conducting guest intercepts
  • Manage M life Manager to ensure integration of M life into on-property experience and surface any opportunities for continuous improvement to the Vice President Brand Strategy and Loyalty teams
  • Develop ideas to enhance experience from industry & competitor best practices and share findings with Vice President of Brand Strategy and property partners
  • Engage with Corporate Training to ensure brand standards are infused into employee trainings
  • Manage Human Resources responsibilities for the specifically assigned areas; creates and maintains a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
  • Bachelor’s degree in Marketing or a similar field or equivalent education and experience
  • At least 7 years Marketing experience, which included at least 3 years of supervisory/management experience

Creative Designer, Brand Strategy Resume Examples & Samples

  • Support UK Brand Strategy team across a range of design & creative needs – from building pitch materials, bringing to life big ideas, mapping out the stages of an idea using Twitter UX – to creating visually compelling presentation narratives and best-in-class case studies
  • Participate in internal brainstorming sessions to concept branded solutions that showcase elegant uses of the Twitter platform and meet brand objectives
  • Design cohesive sets of slides, templates, and visuals for presentations; support Brand Strategists and Brand Planner in shipping beautifully designed, elegant presentations
  • Forge relationships in the creative agency community by participating in best practice workshops and creating tools that help them understand how to best integrate Twitter into campaigns
  • Connect with Creative Specialists in Twitter offices around the world to share & learn from other regions
  • Bachelor’s degree in Graphic Design or related field with advanced design skills, or have equivalent experience. Video / Animation training and skills a bonus
  • 2+ years experience in an advertising agency with digital focus, or related experience
  • Strong working knowledge of Photoshop, Illustrator, and Keynote; After Effects, Premiere, Cinema 4D desirable
  • A digital work portfolio that showcases an excellence in visual design & creative strategy
  • Desire to stay current on new digital advertising technologies and Twitter related ecosystem partners and their capabilities
  • Ability to handle and prioritise multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals
  • Strong communication skills, and the ability to work well both independently and in a cross-functional team environment

Manager, Brand Strategy Resume Examples & Samples

  • Work with cross-functional stakeholders to build strategic project briefs in line with brand strategy and facilitate regular team meetings
  • Outstanding resource and budget management skills
  • Experience in a client service role or in a marketing communications function
  • Strong leadership skills with the ability to lead, manage and train others
  • Experience managing the creative design and production processes for the development and delivery of print or multimedia communications

VP, Brand Strategy Resume Examples & Samples

  • Strategic planning and the ability to get beyond tactics and commercials to develop compelling and cohesive strategies that result in long-term partnership and platform development with brands
  • Deep Knowledge of brands and agencies and the ability to integrate into planning and campaign development with clients, media and creative agencies. A real understanding of the process, roles and realities of selling in big ideas and shifting spend is critical
  • Passion for ideas and pitching. This person will love ideating, innovating and selling ideas. World class pitch development skills are at the core of this job combined with the ability to learn fast and scale from the single pitch to developing systemic ways to win at scale
  • Ability to understand today’s media landscape while watching for upcoming trends. A proven track record and experience driving innovation and being a change agent in their prior roles
  • Master collaborator to partner across teams and represent client interests back to programming, content, digital, business development teams and C Suite executives
  • Ability and experience closing programs tied to revenue and results. Accountability, urgency and finesse to impact the business quickly are important

Intern, Brand Strategy Resume Examples & Samples

  • Complete analyses on current branding of define products/services by BCBS Plans and competitors
  • Develop summaries on co-branding partners submitted by Plans
  • Gain understanding and experience in branding practices and the business decisions
  • Major in Marketing, with good communication skills and proficiency in Word, PowerPoint and Excel

VP, International Brand Strategy Resume Examples & Samples

  • Lead a team of people across the world tasked with enabling the largest brand marketers and their agencies to connect and engage effectively with the people who matter to them most
  • Earn a place as a trusted advisor to our most senior clients by partnering with them to understand their global business objectives and help define where and how BuzzFeed can play a role in achieving them
  • Develop C-level and SVP-level relationships with global clients with a focus on driving global investment, insight and innovation
  • Lead the negotiation and activation of complex global contracts & campaigns to successful completion
  • Lead the development and execution of global client strategy that solves critical business needs for both BuzzFeed and global clients and employs groundbreaking and innovative methods
  • Lead the sharing of best practices globally throughout BuzzFeed’s sales organization and be the single source of knowledge for questions related to key global clients
  • Coach and lead by working collaboratively with local Brand Strategists to drive revenue growth for global clients
  • Establish internal business relationships with key decision-makers at BuzzFeed to drive operational strategies leading to increased global revenue (pricing, research, product, creative, GTM, distribution, etc)
  • Responsible for meeting and exceeding quarterly international sales targets & global client sales targets
  • Proactively identify and resolve any challenges or issues between BuzzFeed and global clients
  • Deliver the highest level of customer service for global clients
  • Coach and partner with international sales leads to drive strategy and operational executions
  • Own budget forecasting and goal-setting for international markets and global account plans for key clients
  • Create, present and participate in international sales presentations and international QBR’s with executive management
  • Perform market research to estimate revenue potential from prospective international markets
  • Partner with international editorial staff to scale adoption of BuzzFeed in prospective market

Senior Manager, Brand Strategy & Analysis Resume Examples & Samples

  • Supports the Sr. Director Branding & Creative in the development