Brand Strategy Job Description
Brand strategy
provides analytical support – quantitative and qualitative – on selected strategic projects to drive the Americas business (e.g., industry landscape, competitive dynamics, growth opportunities).
Brand Strategy Duties & Responsibilities
To write an effective brand strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included brand strategy job description templates that you can modify and use.
Sample responsibilities for this position include:
Define our target consumer and develop metrics to evaluate our effectiveness in reaching that consumer
Develop prospect campaigns that are rooted in key consumer insights to drive profitable growth, multi-product relationships, and brand affinity
Responsible for synthesizing consumer research, competitive data, market data, financial retail plans for seasonal and annual planning purposes
Responsible for ensuring that we keep the consumer at the heart of everything we do in marketing by bringing them to life in compelling ways
Broadcast, Digital & Event fluency
Experience in branding and content-marketing
Experience in presentation tools such as PPT and Adobe Creative Suite
The wherewithal to build a culture of openness in the team so that people feel able to express feelings and concerns
A drive towards ambitious, stretching standards
Develop integrated prospect marketing campaigns from concept to launch including creative strategy, briefing creative teams, managing creative timelines and approvals, communicating with stakeholders, and driving marketing best practices and new marketing trends into the work
Brand Strategy Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Strategy
List any licenses or certifications required by the position: PMP, VERO, NCM
Education for Brand Strategy
Typically a job would require a certain level of education.
Employers hiring for the brand strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Advertising, Education, Business/Administration, Economics, Management, Finance
Skills for Brand Strategy
Desired skills for brand strategy include:
Online advertising industry
New areas
Leveraging client
Firm and external resources
Client’s business objectives competitive category
Consumer
Entertainment landscape and a successful track record delivering programs that meet
Exceed corporate revenue goals
Basic quantitative/qualitative research methodologies
Building media presentations and selling through media strategy
Desired experience for brand strategy includes:
Partner with cross-functional teams and agencies to develop brand-defining messaging strategies and media plans
Effectively leverage a variety of marketing mediums including digital display, SEM, email, direct mail, social and web marketing
Conduct competitive and industry tracking to inform marketing strategies and plans
At least 3 years of marketing communications experience or 3 years of brand management experience
At least 3 years of in-house agency experience or 3 years of client-side agency experience
Strategic marketing plan development experience
Brand Strategy Examples
1
Brand Strategy Job Description
Job Description Example
Our company is looking to fill the role of brand strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand strategy
- Drive successful and strategic testing at brands and Build and implement effective processes and practices
- Drive integration of testing at brands
- Foster continuous improvement through change management
- Manage & present measurement
- Support the management of cost center controlling
- Support the implementation of adequate and aligned communication packages to present results, recommendations
- Perform ad hoc and supporting analysis as part of support of the adidas brand strategy team on various topics utilizing internal and external data
- Co-create adequate and aligned communication packages to present results, recommendations and solutions at the local and global level
- Support Senior Manager Brand Finance – Future & Creative Direction and Senior Business Analyst Brand Finance – Future – SPEED Factory in enhancing working methods for day-to-day processes by utilizing and developing new tools processes together with other functions
- Support work streams or small- to medium-sized projects as part of Brand & Sales Finance (Brand Finance adidas in particular) key initiatives / priorities
Qualifications for brand strategy
- Strong client relationship management experience is a must
- Experience in a relevant category/vertical a plus
- Strong leadership and supervisory experience also a must
- Are Juniors, Seniors, or recent college graduates with a 3.0 GPA and above
- Are available to work full time from June 1 - August 7
- Have an interest in a career in Advertising / Media
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Brand Strategy Job Description
Job Description Example
Our company is growing rapidly and is looking for a brand strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand strategy
- Leads the process of market research by defining customer understanding gaps and setting objectives to shared services/Consumer Insights
- Helps identify and leverage market opportunities to inform marketing priorities and plans
- Assists in developing annual Copy Testing results summit with agencies
- Develops learning agenda inclusive of internal and external best practices in support of world-class marketing communications team
- Brand Strategy and advertising for the company
- Marketing campaign work
- Articulating business goals
- Set Global Brand standards and the development and execution of brand strategy and story-telling for specified categories
- Oversee the implementation of the integrated marketing plans across all elements of the marketing mix that will promote the brand worldwide
- Develop and execute global brand holidays
Qualifications for brand strategy
- Have experience in Excel
- Held previous internships in media, marketing or relevant extracurricular activities
- Entertainment experience is a must
- Strong leadership and supervisory experience
- Minimum 8 years business experience, with majority in brand strategy, marketing, or brand management – preferably within a global organization
- Strong brand strategy development skills and experience including work on leading, global brands
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Brand Strategy Job Description
Job Description Example
Our company is looking to fill the role of brand strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand strategy
- Build the 3YP for Global Brand Marketing and strategic funding
- Develop big brand campaigns (Holidays)
- Manage budgets and allocate accordingly to fund growth and brand drivers
- Package analysis for reports and presentations to shape strategic and operational decisions
- Design, test, analyze and optimize innovative marketing campaigns to increase the UA brand
- Create the brand architecture to shift the networks from cable TV brands to true multiplatform brands
- Analyze market research to understand current TBS & TNT brand position and perception, feasibility of new products and offerings, and existing/potential customer needs
- Assist with writing, content, and research needs pertaining to the strategic vision and identify of business lines, products, and partnerships trends and insights across the asset management industry
- Day-to-day coordination with creative and media agency partners to deliver against the firm’s ambitions, particularly in relation to advertising and media campaigns via organizing work flow, managing estimates and invoices, status meetings, trouble-shooting
- Liaising with clients to identify specific business goals and develop ideas
Qualifications for brand strategy
- High degree of organizational skills and ability to manage and direct large amounts of information with excellent attention to detail
- Experience marketing to consumers at a local and national scale
- Prior internship or other relevant work experience required
- Basic reporting system knowledge
- Strong track record of delivering exceptional brand, product and customer experience marketing
- Self-starter with ability to anticipate needs and initiate activity in support of business goals
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Brand Strategy Job Description
Job Description Example
Our growing company is looking for a brand strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand strategy
- Ensure brand decisions are informed by consumer macro trends, customer metrics and business imperatives to make our brand offering more attractive and attention-grabbing
- Help build Brand understanding, grounded in the consumer, across the organization
- Provide actionable insights to help inform strategy and drive informed business decision making from consumer research, performance tracking, trend tracking and competitive intelligence
- Perform ad hoc quantitative and qualitative analyses to support the development of global brand strategy, leveraging insights across all aspects of business (consumer, market, competitive, brand, channel )
- Train the Brand Ventures Sales Team in utilization of new, industry-leading proprietary consumer research tools launching in 2017
- Efficiently and effectively execute breakthrough marketing strategies through integrated multi-channel campaigns (email/direct mail, online, social, video)
- Evaluate media buys/schedules and added value media opportunities the results of campaign initiatives
- Lead the Barclays/AAdvantage business efforts to onboard, engage, and retain existing card members, as demonstrated by increased card member spending
- Responsible for portfolio marketing, promotions and engagement initiatives, sales growth and upgrade efforts, high value card member events and experiences, and their associated marketing plans and budgets
- Lead existing card member experiential design in Barclays and American channels with a focus on portfolio and product benefit analysis and enhancements
Qualifications for brand strategy
- Self-starter with an enthusiastic and keen desire to learn brand strategy at a deeper level
- Strong ability and knowledge of general marketing, advertising, finance/budgets, use of social media tools
- 10+ years' experience in blue-chip advertising and brand marketing, possibly as an Account Director or Brand Planner at a leading advertising agency or corporate
- Strong advertising and brand strategy focus
- Demonstrated expertise in bringing digital and traditional marketing together to achieve business goals
- Experience launching awareness/growth-driving integrated marketing campaigns, including digital marketing experience across multiple channels
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Brand Strategy Job Description
Job Description Example
Our innovative and growing company is looking for a brand strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand strategy
- Develop and deliver Mass campaigns for Fire TV across various channels in partnership with agencies and the Amazon Mass Brand Team
- Refine the Fire TV Brand Identity
- Identify and build innovative marketing strategies and plans across online and offline partners
- Develop Fire TV's message and voice across the entire portfolio
- Use leading edge data for channel measurement and effectiveness
- Lead marketing messages, campaigns and go to market strategies
- Collaborate with regional teams to develop key customer promotion planning for events and activities, such as advertising, off shelf displays, merchandising
- Develop strategic plan for Coffee brands by collaborating with cross functional team and leveraging analytics and insights to develop long-term strategy that will deliver against revenue and profit targets
- Explore and identify opportunities for alternative ways to market coffee
- Manage business fundamentals via monthly consumption reporting & sales analysis
Qualifications for brand strategy
- Experience leading agency partners including managing creative development with thorough understanding for advertising and media planning and creative production processes
- You are experienced with partnering with teams to create dynamic, strategic briefs that both inform and inspire
- You are detail oriented with strong communication and project management skills
- Ability to set perception shift goals and deliver results
- An understanding of the media landscape and television production process
- Proven success in a collaborative, team based work environment - Detail oriented, self-motivated and focused on delivering results via execution and continuous improvement with a sense of urgency