Marketing Strategy Job Description

Marketing Strategy Job Description

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Marketing strategy provides short- and long-term market/social media forecasts and reports by directing market research collection, analysis, and interpretation of market/social media data.

Marketing Strategy Duties & Responsibilities

To write an effective marketing strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing strategy job description templates that you can modify and use.

Sample responsibilities for this position include:

Collaborate with IIS, IO and TRS sales teams, marketing management, marketing operations, corporate marketing, product marketing, intermediary marketing, strategic communications, and TRS B2B marketing to get the job done
Research industry trends and best practices in marketing operational framework, strategic marketing planning, marketing performance measurement and segmentation strategy
Areas of focus include marketing strategy development including identifying target populations, defining offer strategy, developing customer messaging and creatives across all channels (DM, email, AC, mobile, Phone) and marketing operations to launch and manage program in market
Support the AP marketing hub management team with updates and analysis for executive business and marketing reviews and decision making, providing general operational support to hub led initiatives
Executing large-scale marketing initiatives by interfacing with internal sales, programming, marketing and research departments, external studio and production divisions
Work closely with all areas of marketing, including On-Air, Design, Content, Media, Affiliate Marketing, Publicity, Current Programming, and Research
Build a world-class in house digital marketing team, leveraging agencies as needed to drive traffic & revenue through Paid Search, Natural Search/SEO, Affiliates, Email, Targeted Display, Site Ratings/Reviews, Retargeting, Marketplaces, International, & Strategic Partnerships
The marketing plan will cover all markets and products for Canada and will drive aggressive growth plans, in coordination with the Segment leaders and all the functional groups, ensuring complete buy-in for the company and assessing results to optimize and course correct when necessary
Build, manage and develop team of Regional Marketing Managers responsible for execution and support of local activities across the country
Develop & execute marketing strategies for 10-15 new store openings annually, ensuring that every store is set up to achieve sales expectations

Marketing Strategy Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Strategy

List any licenses or certifications required by the position: PMP, N1, JLPT, ABM, SPHR, PHR, MOS, AIRS, SEO

Education for Marketing Strategy

Typically a job would require a certain level of education.

Employers hiring for the marketing strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Management, Economics, Finance, Communication

Skills for Marketing Strategy

Desired skills for marketing strategy include:

PowerPoint
Excel
Microsoft Office
Social media
Market
NY marketplace
Marketing
SQL
Word
Product and market segment business strategies and competitive/market dynamics

Desired experience for marketing strategy includes:

Highly analytical, metrics-driven, collaborative, inclusive, supportive, transparent & results driven leadership
Ability to identify consumer insights and translate into business strategy and decision making
Strong leadership and strategic thinking balanced with executional excellence
Demonstrated ability to multi-task and effectively manage time
Exceptional prioritization, organization, communication, initiative, and judgment
Ability to work in a fast paced environment, collaborate well with others and develop relationships across multiple departments throughout the League, with external partners and agencies

Marketing Strategy Examples

1

Marketing Strategy Job Description

Job Description Example
Our company is looking for a marketing strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing strategy
  • Provide cross-client marketing analyses in support of Marketing leadership and Advancement team
  • Partner with Advancement and Marketing teams to develop a Learning Agenda, read statistical significance of direct marketing tests, and recommend strategic changes based on test outcomes
  • Develop partnerships with merchants to create better merchandises stories conveyed in circulars and other marketing communication
  • Develops concepts for marketing campaigns and consults with account management and/or product management teams on creative execution
  • Works closely with representatives from other business units, associates in the firm’s account management, product management, and market research departments
  • Collaborate cross functionally with multiple brands, creating specific marketing initiatives that align with the strategy and incorporate all commercialized products
  • Work with Creative Services and Global Campaigns to support country marketing needs
  • Help to develop and implement consistent internal communications to generate alignment and visibility among marketing community and stakeholders
  • Provide assistance to the whole department, including the Buenos Aires based, on a project basis which includes, but is not limited to, assisting with creative production support, executional aspects of brand marketing campaigns
  • Reports & Analysis (Viewership, Marketing, Financial, Budgeting, Advertising)
Qualifications for marketing strategy
  • Strong financial analysis and financial modelling skills
  • Understanding of methods to deliver accelerated realisation of value to clients, and demonstrate the use of design thinking principles and lean, agile methods cloud-enabled business models
  • Familiar or past experience with research tools – Scarborough, Simmons Experian, Nielsen products, Claritas or other research tools any online survey tools – intermediate or advanced preferred
  • Time management is extremely important, as this individual will work on multiple departmental documents daily
  • Strong verbal communication, time management and organization skills
  • Work closely with the FBC research department to stay on top of marketplace trends and cultural/business/technological/behavioral/perceptual insights
2

Marketing Strategy Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing strategy
  • Accountable for identifying and leveraging consumer insights to inform segmentation and targeting strategies, and translating into measurable marketing programs within and across multiple marketing channels including television, print, direct mail, and digital marketing campaigns
  • Conduct client-centric market analyses to identify marketing gaps and opportunities
  • Partners with Field Marketing regarding the activation of the Segment Marketing strategy at the local level
  • Champion the voice of the fan across all of our marketing and ensure that we are delivering on our ‘fan first’ strategy at every brand touchpoint including communications, event presentation, in-arena experience, digital, loyalty communications
  • Work closely with the Ticket Sales team to align marketing and sales strategies
  • Ensure close integration with the Marketing Partnerships group
  • Manage, motivate and develop the Knicks / Westchester Knicks marketing team
  • Collaborate with business and channel marketing partners to refine the commercial card value proposition and messaging platform to effectively influence prospects to drive consideration
  • Provide marketing teams with strategy & analytics support – deploy resources, drive lead flow, and support client conversion
  • Identify market, competitive, regulatory, and technology trends that impact assigned client segment and product areas
Qualifications for marketing strategy
  • 7-10 years of relevant digital marketing experience in a retail or transactional ecommerce environment & brick and mortar retail experience
  • Demonstrated experience driving successful multi-channel retail (store & online) digital marketing programming
  • Proficiency in Excel, including experience with working with large data sets limited financial modeling ability
  • Marketing/Business degree required, MBA preferred
  • Clear knowledge of the current sports business, sports marketing landscape and media marketplace
  • 6+ years experience in building and managing marketing strategy & plans with expertise in acquisitions, retention, analytics and branding
3

Marketing Strategy Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing strategy
  • Collaborates with business and sales leadership, marketing resources, and internal and external experts to design a viable marketing plan that includes strategies for positioning, go-to-market, lead generation, customer engagement, cross-sell/upsell, and customer lifecycle management that will differentiate and drive growth
  • Partners with Field Marketing to ensure the activation of the Segment Marketing strategy at the local level
  • Provides strategic direction to supporting marketing and campaign teams in order to develop/refine marketing ideas, concepts, and tests
  • Utilizes market intelligence to understand market segmentation and competitive analysis to develop strategies and measure results
  • Work closely with Director, Market Strategy to set strategic goals/objectives, defines processes for market strategies, and establish measurement standards
  • Evolve the TV marketing strategy based on performance against key benchmarks and engagement goals, and develop updated marketing strategies for radio, print and digital media types
  • Develop a dashboard for each campaign to analyze the impact of marketing activity on donated media and detections, and develop customized marketing plans tailored to each campaign individually
  • Develop a strategic marketing vision for the assigned segment(s) and product(s)
  • Develop solid relationships and be a trusted advisor to support internal clients' goals with successful marketing strategies
  • Analyze program results to identify adjustments to marketing plans
Qualifications for marketing strategy
  • Minimum of 10 years business experience within marketing strategy development and campaign execution
  • Ability to influence business partners to drive business results
  • Customer-centric philosophy
  • 7+ years of related work within Marketing & Communications and/or Strategy Consulting
  • Previous experience as a people manager and ability to build partnerships with stakeholders in other areas of the company
  • Ability to build and manage a marketing budget
4

Marketing Strategy Job Description

Job Description Example
Our company is looking for a marketing strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing strategy
  • Identify and partner on key market research initiatives
  • Collaborates with research teams to identify market, competitive, regulatory, and technology trends presenting threats, risks, and opportunities to the segment and business
  • Oversee the development and maintenance of Salesforce as a marketing database, ensuring the data is clean and optimized for outreach
  • Work with the team to build out a Social Media Strategy, and develop a plan to analyze and optimize the outreach efforts
  • Collect and synthesize data from multiple sources to create “post-mortem” reports, identifying key learning’s from marketing events and tests
  • Works with Corporate Communications & Marketing staff to coordinate and ensure timely implementation of plans and tactics
  • Maintains knowledge of industry trends to ensure utilization of most sophisticated marketing approaches
  • Manage and develop internal creative team, and coordinate creative needs with internal and external resources
  • Providing cross-company and cross-divisional support and leadership in the areas of strategy, analysis, best practices, and alliances/partnerships/M&A
  • Providing strategic insight, analytical rigor and financial assessments of potential growth & alliances/partnerships/M&A a opportunities, post-alliance analysis and integration capabilities
Qualifications for marketing strategy
  • Ability to negotiate and manage agencies and vendors
  • R&D pipeline asset development (early and late stage), and
  • Proactively identify initiatives to tighten business controls
  • Facilitate department training on controls to ensure compliance with RCSA requirements
  • Monitors Problems, Incidents and Risk Events assigned to Marketing and drives to resolution to mitigate customer impact
  • Ensure that Standards and Procedures are supportive of current process and regulatory requirements
5

Marketing Strategy Job Description

Job Description Example
Our company is looking to fill the role of marketing strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing strategy
  • Partner with Support Office Marketing leaders to budget appropriate resources to pilot and eventually scale new marketing strategies to meet funding needs
  • Complete all trade & channel marketing inputs into innovation development stage gate process for assigned categories inclusive of route to market volume estimates, setting distribution goals and sales targets by channels and customers, channel/customer specific pricing, and building commercialization plans
  • Develop plans based on knowledge of the market segment including B to B (group benefit administrators) and B to C (members of groups), product and market segment business strategies and competitive/market dynamics
  • Design detailed integrated implementation plans and timing for all tactics in marketing plans including measurable objectives, creative brief, marketing messages and claims, campaign data specifications, and creative mandatories
  • Bring together Ministry Leaders, SO Marketing Leaders and other GRD leaders to create a clear picture of funding needs in the near term
  • Work alongside wider Marketing strategy team to evaluate the upcoming slate, identifying level of support each show and or campaign receives
  • Partner with Brand Activation team on execution of selling tools and customer facing marketing materials supporting assigned launches and with Training team on development of programs educating and preparing sales team for new product launches
  • Create and implement marketing strategies and integrated plans for portfolio of products and programs in support of the business (or cross-business) units to achieve desired outcomes
  • Ensure channel integration in support of the marketing plan
  • Develop requests for primary and secondary market research, providing research objectives and stimulus
Qualifications for marketing strategy
  • Marketing representative for cross-functional regulatory / compliance initiatives
  • Work to embed Conduct Risk across department
  • Conduct all Clean Desk Audits and Monitor colleague training completion
  • Significant account management / stakeholder management experience
  • Ability to generate ideas and strategies to solve business problems
  • Ability to build relationships at all levels of organizations, generate consensus and navigate across cross-functional teams

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