Director, Marketing Strategy Job Description

Director, Marketing Strategy Job Description

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Director, marketing strategy provides training and guidance to the markets on how to extend best practices in marketing throughout their markets and how to use central marketing tools.

Director, Marketing Strategy Duties & Responsibilities

To write an effective director, marketing strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included director, marketing strategy job description templates that you can modify and use.

Sample responsibilities for this position include:

Builds market demand for the product line with the intermediary community and plan sponsors
Develop/maintain integrated set of awareness/marketing engagement metrics
Structure/lead ad hoc marketing projects & analysis
Ranging from cross subsidiary product launches to marketing integration of any future inorganic business development activities
Structure/report out on on-going marketing leadership meetings focused on campaigns/communications and resource management
Ranging from regularly scheduled marketing leadership meetings to episodic functional team meetings across the asset management operating subsidiaries
Drives the technology and innovation roadmap working in collaboration with the CTO office, R&D teams, and product marketing
Sets priorities for strategic marketing activities
Leads cross development of the overall portfolio Commercial PC 3 Year Strategy (Customer segmentation, Market Sizing, TAM, Forecast, Segment plans with Go-to-Market) and yearly Plan-of-Record
Drives customer segmentation model and commercial customer use cases and aligns end-to-end investment with the business groups and across the value chain

Director, Marketing Strategy Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director, Marketing Strategy

List any licenses or certifications required by the position: PMP

Education for Director, Marketing Strategy

Typically a job would require a certain level of education.

Employers hiring for the director, marketing strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Business, Communications, Education, Management, Graduate, Business/Administration, Advertising, Communication

Skills for Director, Marketing Strategy

Desired skills for director, marketing strategy include:

Financial Services disciplines
Retirement industry trends impacting savings and purchase behaviors
When and how to apply them
Experience in marketing and advertising
Advertising
Borrowers
Capital markets and investment management principles
DM/EM and other fundraising marketing best practices to guide daily decision-making of marketing material orientation
Future trends
Lenders

Desired experience for director, marketing strategy includes:

Fluent language skills in Mandarin, Japanese, and/or Spanish a plus
Demonstrated ability to successfully navigate complex organizational structures
Demonstrated ability to operate with a global and culturally sensitive mindset
Ability to create a range of written communications ranging from e-mails to PowerPoint decks to effectively tailor messages to key stakeholders
Ability to independently engage with senior leaders across Asset Management and Enterprise Marketing
Excellent client / project management and organizational skills

Director, Marketing Strategy Examples

1

Director, Marketing Strategy Job Description

Job Description Example
Our company is looking for a director, marketing strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, marketing strategy
  • Leads large, cross-functional teams for strategy development and execution
  • Participates in customer market research
  • Design and development of business models, market strategies or investments for organizational effectiveness
  • Deep understanding of the competition, including Dell and Lenovo, and determine competitive positioning, differentiation, and future strategy to maintain and/or regain #1 position across all regions and business groups
  • Builds financially sound, executable, data-driven business strategies
  • Creates white papers as needed
  • Support regions and sales teams, and meet with customers to help close big deals, and work with external partners on strategies to leverage ecosystem for high value add
  • Demonstrates thought leadership by advising VP, SVP, and other HP executives
  • Manage the tagging and measurement strategy for digital sites and campaigns using the Ensighten/SiteCatalyst platform
  • Establish process to create and manage data-driven business rules for dynamic content on all Synchrony digital properties to drive key performance indicators
Qualifications for director, marketing strategy
  • Structuring analysis, gathering data, completing analysis, drawing conclusions
  • Knowledge of marketing program development & delivery
  • Knowledge of asset management business
  • Businesses work together
  • Excellent quantitative and analytical skills strong creative intuition
  • Create a digital marketing center of excellence by leveraging digital data and external service providers to drive new accounts and higher credit penetration
2

Director, Marketing Strategy Job Description

Job Description Example
Our innovative and growing company is looking for a director, marketing strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, marketing strategy
  • Find new ways to expand HuffPost’s brand reach – from a B2C and a B2B perspective
  • Create new ways to increase engagement with consumers and marketers
  • Craft and manage partnerships that enhance HuffPost’s brand
  • Engage with stakeholders across business, video, editorial, and technology on key initiatives
  • Be an extension of the mortgage originations business leadership team to define marketing efforts that grow originations across mortgage lines of business and products (consumer direct, retail channel, home equity, correspondent)
  • Develop and manage new programs that cut across originations businesses, including defining the strategy, developing new messaging and branding, and developing and tracking to new KPIs
  • Manage a team of seasoned marketing strategists specifically dedicated to each of mortgage lines of business, team of program strategists
  • Collecting, analyzing and interpreting the data and research to identify the strategic direction for the campaign
  • Setting KPIs
  • Lead and manage strategic planning for all series launch for MTV channel
Qualifications for director, marketing strategy
  • 5-7 years of work experience, including 3+ years post-MBA
  • Strong marketing and branding experience, in-house or within an agency environment
  • Deep experience in end-to-end process management – from stakeholder engagement through to change management
  • A no drama, get-things-done style
  • Big appetite for diving into complex concepts, ranging from value proposition development and client personas to measurement/evaluation frameworks and KPIs
  • Strong interest in digital/social marketing, with a proven track record for digital engagement
3

Director, Marketing Strategy Job Description

Job Description Example
Our innovative and growing company is looking for a director, marketing strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, marketing strategy
  • Define and communicate all elements of the marketing program for the brand, including advertising, promotions, PR, retail programs, packaging, merchandising, and media initiatives
  • Work with key stakeholders to grow the Predix direct online PaaS business by identifying key segments and programs for demand generation
  • Identify critical metrics and reporting tactics to track the day-to-day health of the business and of key growth strategies
  • Work with product management and commercial operations teams to develop processes that streamline and optimize the trial, purchase, and onboarding steps for developers, enterprise customers, and ISV and SI partners
  • Leads identification of strategic target segments, sizing, and needs assessment
  • Leads concept development and qualification – including insights, claims, and RTB’s – of key brand initiatives
  • Leads campaign strategy & idea development, advocating for creatives and business targets
  • Leads creative and content development and qualififcation, including production of primary assets
  • Serves as a key player in defining overall brand architecture and communications strategy
  • Impacts decision making with recommendations based on solid marketing understanding and insightful analysis of research findings and data support
Qualifications for director, marketing strategy
  • Strong ability to develop cohesive strategy presentations, adopt to the audience as required
  • Active seeker of future innovations, trends and technology that drives foundations for future digital infrastructure
  • History of making an impact, developing and executing on strategies and delivering superior results in both the short and the long term
  • Proven Leadership skills and coaching abilities
  • Detail oriented with excellent analytical, communication and presentation skills (both verbal and written)
  • Expertise in interpreting data
4

Director, Marketing Strategy Job Description

Job Description Example
Our company is looking to fill the role of director, marketing strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, marketing strategy
  • BUSINESS STRATEGY – Position is responsible for supporting and evolving the 3-year Global Beverage Strategy to drive fact-based and achievable results
  • CUSTOMER PROJECTS - Work with Business Units/GMS&I in order to leverage existing research to bring the best to McDonalds
  • Lead strategy to develop quantitative corporate reputation metric that allows the firm to measure reputation across paid, earned and owned channels
  • Responsible for overseeing the creation of email contact strategy marketing plans by customer segment
  • Evaluate market research, historical results, test results, and competitive intelligence to adjust marketing contact and customer segment strategies to meet changing market and competitive conditions
  • Provide thought leadership in the areas of multi-channel contact strategy and marketing mix optimization
  • Lead improving the productivity and effect of marketing planning and execution processes to drive a customer-focused value approach
  • Actively lead and collaborate with all cross-functional partners including key stakeholders, product management, creative, public relations, e-channel management, retail marketing, international marketing, Business Outfitter marketing, marketing operations, and consumer insights within Lands’ End
  • Develop and manage associated operating budgets
  • Ensure superior execution and effective control of marketing results, and take corrective action to adjust marketing plans and activities to ensure results
Qualifications for director, marketing strategy
  • Proven leader in managing and interpreting consumer data and research
  • Strong strategic skills, including a tireless mining for consumer insights and a lover of ugly truths
  • Deeply interested in the influence of culture on human lives
  • Youth Centric and TV network clients a plus
  • Ability to collaborate with creative partners and translate data in actionable plans
  • Effectively manages multiple projects in a fast paced, every changing
5

Director, Marketing Strategy Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of director, marketing strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, marketing strategy
  • Track performance and establish metrics as needed
  • Create and drive overall brand strategy and positioning across product design, marketing and marketing communication
  • Leadership of marketing initiative including driving global marketing campaigns
  • Develop high-impact global marketing strategy, positioning and plans for major regions, in support of defined business & overall brand objectives
  • Ensure consistency of brand expression and essence throughout various marketing programs
  • Provide internal US Marketing team strategic direction for the brand
  • Evaluate current market trends and competitive activity
  • Manage successful relations, both with internal departments and external partners (media, agency)
  • Develop and mentor a lean staff of mid and junior level marketers
  • Drive the overall strategy of all event related programs, start to finish
Qualifications for director, marketing strategy
  • Active seeker of future innovations, trends and technology that drives foundations for future digital infrastructureDemonstrated ability to identify and act upon business opportunities
  • Proven Leadership skills and coaching abilitiesDetail oriented with excellent analytical, communication and presentation skills (both verbal and written)Ability to manage budgets and drive culture of ROMIProven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders Strong technical skills in Microsoft Word, Excel, PowerPoint for the creations of management reports, presentations and analysis is required
  • 7 years of progressively responsible experience in all aspects of digital marketing
  • Demonstrated track record of implementing strategy and technology solutions to improve organizational performance in the digital marketing area
  • A minimum of 12 years of product management, product marketing, and/or commercial operations along with demonstrated leadership abilities
  • Proven track record of driving global growth in cloud services

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