Media Strategy Job Description
Media strategy
provides subject matter expertise to champion digital media best practices, educate marketing leaders on media optimization, and drive innovation and continued diversification of media channels.
Media Strategy Duties & Responsibilities
To write an effective media strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included media strategy job description templates that you can modify and use.
Sample responsibilities for this position include:
Coordinate and schedule promotion on daily broadcast logs using the PACE traffic system as dictated by media optimization software
Communicate regularly with Commercial Administration to ensure they understand our process and strategies
Develop training materials to leverage contractors and interns for execution of role-appropriate tasks
Serve as Wild point person for the Partnership team
Assist in the competitive review process and execution to ensure marketplace intelligence
Develop a deep understanding of all platforms utilized and work with agencies to ensure new opportunities are provided to UMG, which includes evaluating new media types / outlets
Work directly with strategic partners to support new advertising products and support label adoption
Work with agencies and platforms to optimize their reporting and metrics for campaigns, while creating enterprise wide reports tracking performance and spend
Define best practices and opportunities to evangelize (across artist releases and labels) including ongoing case studies and knowledge sharing to maximize optimal CRM techniques and media mix for campaigns
Manage and support media plans for central UMG campaigns
Media Strategy Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Media Strategy
List any licenses or certifications required by the position: IAB
Education for Media Strategy
Typically a job would require a certain level of education.
Employers hiring for the media strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Advertising, Communications, MBA, Business, Business/Administration, Applied Mathematics, Management, Education, Graduate
Skills for Media Strategy
Desired skills for media strategy include:
Programmatic
Retargeting
Syndicated research tools
Digital media channels
How different channels working together
How media agencies operate and activate media
Geo hyper- targeting
Competitive tools like AdViews
Similar system and MRI for targeting
Wireless products & services
Desired experience for media strategy includes:
Maintain relationships across all UMG labels and provide support for advertising and email campaigns
Understanding of key retailer’s affiliate programs and platforms to educate across the organization and use to measure/understand advertising effectiveness
Coordinate media strategy and the associated budget on theatrical releases
Create, recommend and present media plans, while liaising with and managing the performance of media agencies
Manage media planning and execution on 7-8 titles a year, including traditional and new media for all theatrical releases and awards season campaigns
Support the SVP of Media and Research on strategic initiatives and overall budgeting and media mix for all theatrical releases
Media Strategy Examples
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Media Strategy Job Description
Job Description Example
Our company is looking to fill the role of media strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media strategy
- Contribute to social media best practices and trends provide insights to achieve brand and business objectives
- Focus on long term success with prioritized clients within the CPG category
- Create and develop all custom presentations in conjunction with marketing support
- Present all opportunities to clients and lead the conversation
- Attend industry and trade events to promote the Client Strategy Team
- Support and collaborate with all internal business units
- Serve as Media representative at Marketing meetings
- Partner with Content and Digital Experts Customer Experience Managers to design, integrate and optimize omni-channel, full funnel media plans
- Understand client business (and relevant industries)
- Partner with creative agency and Investment team to deliver integrated solutions to clients
Qualifications for media strategy
- Strong understanding of how to amplify the reach of a piece of content through multiple earned and paid distribution channels
- Proven ability to find consensus across a variety of stakeholders
- Demonstrated analytical ability to assess the performance of a variety of media channels to build holistic recommendations around media allocation and ROI
- Bachelors or College Degree related to marketing, media and management
- 8 plus years of media agency, sales and/or category/direct client experience, having sold for 2 or more different mediums (television, radio, out-of-home, digital)
- 5 plus years promotions/sales experience in at least 2 or more mediums in the Toronto market (Montreal an asset)
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Media Strategy Job Description
Job Description Example
Our growing company is looking for a media strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media strategy
- Provide stimulus for creative solutions to business and media issues
- Lead the strategic planning process and serve as a resource for Supervisors, Strategists, and Associates
- Internally, ensure that all client feedback is delivered clearly, accurately, and in a timely manner
- Manage a team of 6-8 media professionals
- Identify developmental opportunities and help staff achieve to further their career objectives
- Manage the overall strategic direction of DAR’s digital media (web, email, social)
- Assess DAR’s web presence, including current site structure
- Collaborate with Public Affairs, DAR colleagues and school communicators to develop a comprehensive social media plan involving the social media accounts for DAR, the university and various schools where appropriate
- Supervise and serve as backup for assistant director of broadcast email
- Plan/inventory manage/execute media placements to engage American’s customer base through targeted, personalized messaging in American-owned channels
Qualifications for media strategy
- Excellent communication skills, strong organizations skills, self-starter, and ability to take initiative
- Flexibility to travel to multiple markets when required
- Proficiency with MS-Office (PowerPoint, Excel and Word)
- Experience within the digital ecosystem
- Demonstrate working knowledge and experience with digital video editing software (i.e., Final Cut Pro, Adobe After Effects, Photoshop, Indesign, Dreamweaver, Live Type, Soundtrack, iDVD)
- 10+ years of integrated media strategy and planning experience, across a range of traditional, non-traditional media
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Media Strategy Job Description
Job Description Example
Our growing company is looking for a media strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media strategy
- Build and execute programmatic campaigns working directly with Gatorade's DMP and DSP partners
- Optimize campaigns in real time working with DSP partners and recommend tests that will improve Gatorade's programmatic capability
- Generate ideas for media outreach/strategy
- Oversee research and maintenance of accurate media lists based on your deep understanding of the media ecosystem and individual influential reporters/editors
- Write and oversee writing of press materials (pitch letters, media advisories, ), train junior and midlevel staff on excellent writing for media
- Showcase an extensive network of influencers, and an ability to maintain and develop key media contacts
- Manage integrated campaign activities and provide full scale creative solutions in order to capture incremental revenue for key clients
- Work with cross-functional teams on regional, divisional and national levels to develop salable and scalable integrated creative solutions for key and target clients
- Provide data driven insights to develop the strategic direction for creative development
- Provide input and guidance around integrated campaign design, including requirements for success and in order to achieve client goals
Qualifications for media strategy
- 4 or more years management experience required
- Experience with multiple business categories and advanced experience with marketing and communications processes
- High-level proficiency in Microsoft Word, PowerPoint, and Excel
- Experience with digital advertising and digital strategy
- Numerical accuracy and the ability to interpret complicated research data
- Maths A Level (C or above)
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Media Strategy Job Description
Job Description Example
Our company is searching for experienced candidates for the position of media strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media strategy
- Build relationships to create a collaborative pre-sale creative approach
- Work with Production and Creative support teams to develop innovative and scalable creative approaches to drive Production revenue
- In partnership with Sales Management, develops automotive industry sales strategies and objectives to increase cable share of dealer ad spending in the market, and growing the automotive category
- Oversee the regional auto leads and partner with Field Sales Leadership to ensure that the sales organization is utilizing the entire suite of automotive capabilities
- Work in collaborative partnership National Sales and the NCC Media automotive team on Multi-market initiatives
- Collaborate with Reach teams to identify current & future automotive market conditions as predictors of performance and activity needs
- Provide accurate forecasting and category revenue reporting monthly to Executive Team and Field Sales Leaders
- Lead the development and partner with Marketing on launch strategy of additional products and partnerships
- Provide insight and support of all automotive training efforts
- Develops actionable, integrated media strategies proactively and on behalf of requests, collaborating (upwards) with the Assoc
Qualifications for media strategy
- University degree or related educational background
- Experience with Mediatools software preferred
- Minimum of 10 years of consumer marketing/brand management experience at a national or multinational organization - multinational experience is a significant advantage
- Experience with media, and specifically donated media is a plus
- Ability to communicate complex information effectively in writing to all levels of staff, management, and external audiences
- Excellent strategic and communication skills, expert technical/functional knowledge and skills, and proven success
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Media Strategy Job Description
Job Description Example
Our company is looking to fill the role of media strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media strategy
- Establish, track and evaluate campaign measurements of success such as web traffic, revenue and leads generated, and brand lift
- Select, manage and motivate agencies, and media and ad tech partners and suppliers
- Manage creative development through an in-house team for specific digital advertising campaigns
- Work collaboratively with the Digital Strategy team and in-house creative teams
- Manage relationships with external partners including advertising agencies, creative agencies, and eCommerce retailers
- Manage and allocate $200MM+ in media and sponsorships budget to enable strategic goals and priorities of new accounts growth, portfolio profitability, by fostering brand awareness and consideration
- Develop and deploy test and learn infrastructure in the media space to enable rapid cycle, iterative learnings
- Partner with Analytics organizations internal and external experts to deploy measurement and attribution solutions to enable media budget optimization
- Cross-functional leadership to enable effective integration of media strategic and tactics with other core business areas through partnerships with Directors and VPs across Card Marketing and other lines of business
- Serve as thought leader across all lines of business to deliver most relevant message and experience to prospects and customers
Qualifications for media strategy
- A minimum of 8 years’ experience in communications, preferably within an agency setting
- The candidate should have a demonstrated history of providing high-level, strategic counsel
- Must have the ability to assess and understand complex situations and quickly distill the information for both the client and media
- The ideal candidate has 5 or more years in an interactive creative advertising and/or marketing environment
- This position must be able to demonstrate a proven track record of developing high quality, creative and compelling integrated concepts and campaigns for advertisers at various budgets in multiple categories
- Have an understanding of best practices in social media and online