Social Strategy Resume Samples

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LR
L Robel
Layla
Robel
25750 Kreiger Cove
Detroit
MI
+1 (555) 508 2572
25750 Kreiger Cove
Detroit
MI
Phone
p +1 (555) 508 2572
Experience Experience
New York, NY
Social Strategy Coordinator
New York, NY
Bauch, Gutkowski and Runte
New York, NY
Social Strategy Coordinator
  • Practices superior time management
  • Manage the online reputation with a particular focus on ensuring that any negativity is managed and that it is clear these are social channels for the Technology team - not editorial
  • Creativity and immersion into social media platforms and provide links to examples
  • Collate and create the weekly email to all departments that shares achievements and successes of the Technology team
  • Develop & Maintain Fan Engagement Calendar based on brand priorities for Comedy Central Social feeds
  • Identify potential audiences
  • Share new ideas
San Francisco, CA
Social Strategy Co-ordinator
San Francisco, CA
Marquardt, Durgan and Roob
San Francisco, CA
Social Strategy Co-ordinator
  • Occasional administrative support to PA team, including pot, greeting guests, meeting room management, event organisation and creative design work
  • Attend weekly People Meeting to provide team with an update/insight and statistics on social strategy
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
  • Ensure that relevant documentation is updated as a result of the information gathering and make sure this is fed into the All Hands Staff Meeting
  • Maintains a working knowledge of principles of search engine optimisation (SEO) including keyword research and Google Analytics
  • Manage and monitor the social media channels to ensure they are engaging with the right audience and creating a channel for new recruits to discover opportunities
  • Be a team player that is confident to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)
present
Dallas, TX
Assoc Dir, Social Strategy
Dallas, TX
Feil, Lindgren and Barrows
present
Dallas, TX
Assoc Dir, Social Strategy
present
  • Help to develop and execute social strategies for one or multiple clients as assigned
  • Help develop and implement best practices in social and content development
  • Help identify and assist in training & development opportunities for the broader teams to ensure social and content expertise is socialized among Digitas teams
  • Assist in the development of editorial/thought leadership strategies
  • Develop marketing and community activation plans and channel design
  • Assist in the creation and execution of influencer strategies
  • Manage social marketing, community, and blogger partnerships
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Clark Atlanta University
Bachelor’s Degree in Marketing
Skills Skills
  • Proven ability to mentor and develop staff
  • Strong interest in emerging technologies and the new media landscape
  • Strong understanding of the Ralph Lauren brand and an enthusiastic willingness to learn
  • Ability to see from the consumer’s perspective and serve as their advocate
  • Passionate about understanding consumer behavior and demonstrated ability to translate findings into meaningful, prosperous long-term relationships
  • Strong analytical abilities, including proven application of learnings to drive engagement and sales
  • Demonstrated critical thinking skills with an ability to make decisions for the business
  • Team-player; ability to work with all business divisions in a proactive manner and drive results
  • Adapts easily to changing situations and demonstrates flexibility in juggling priorities
  • Prior social medial experience in fashion, retail, consumer, or CPG
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15 Social Strategy resume templates

1

Social Strategy Editor Opening Resume Examples & Samples

  • Focus on big-picture social strategy for The Times newsroom
  • Develop and refine the voice of The Times on all of our off-site channels, social and otherwise
  • Work with reporters and editors on best practices, including framing stories for specific audiences
  • Develop testing strategies around medium (images, video) and headlines (A/B testing across locations)
  • Work on templates that help reporters and editors use social media to enhance storytelling
  • Track success through engagement rates, growth statistics, and other metrics
  • Interpret data and signals to know what stories are the right fit for what audiences
  • Work with other internal teams (partnerships, product) on using social platforms, developing workflows, and including social behavioral learnings into our product process
  • Enhance our coverage of tentpole events with inventive and engaging social strategies, using new social tools to drive engagement
  • May include weekend shifts
2

Director, Talent Branding & Social Strategy Resume Examples & Samples

  • Acting as the subject matter expert in this space and develop policies
  • Creating a roadmap which details strategy, execution (type, frequency, content, tone etc.), and tracking of social media content to the various channels
  • Leading the effort to move Horizon Media from recruiting 2.0 to recruiting 3.0
  • Facilitating optimal candidate experience from first impression to onboarding
  • Training for Talent Acquisition and interview training for hiring managers through L&D partnership
  • Developing and executing Horizon Media’s employment brand and employment value proposition (internally and externally)
  • Partnering with HR communications, employee engagement, corporate marketing, and Legal to develop content strategies for our social channels and drive followers and engagement
  • Conducting competitor and/or market analysis on the latest trends and present finds to leadership
  • Developing and tracking relevant metrics to access ROI and all activities
  • Identifying ways to build an organization that provides key insights with the use of predictive analytics
  • 8+ years related experience is required in recruiting Demonstrated creativity and innovationStrong communication and relationship building skills Build and maintain strong working relationships with a number of key stakeholdersInteract with Public Affairs, Corporate Marketing, HR Communications, Recruitment Leads, External Opinion Leaders, etc. Strong project management, people management, and decision-making skillsDemonstrate the ability to build relationships both internally and externally
3

Manager, Social Strategy Resume Examples & Samples

  • Develop strategies that drive branded content creation, social platform selection and time of delivery
  • Work closely with Social Discovery team to optimize and analyze paid social media campaigns
  • Gather, tabulate and analyze data from cutting edge social analytics tools, pulling out crisp insights and actionable recommendations
  • Create reports that provide a visual representation of social media campaign performance and analysis for internal and external clients
  • Act as a liaison between our integrated marketing teams and sales teams to identify unique opportunities for clients
  • Be an organizational expert in cutting edge social media monitoring, measurement, reporting and media buying tools
  • Strong quantitative skills, including in-depth understanding of Facebook Insights, Twitter Analytics, YouTube Analytics and experience with third party analytics vendors
  • Expert working knowledge of one or more social analytics & insights tools such as Spredfast, Sprinklr, 4C Insights, Affin.io, Adobe Social, etc
  • Experience in directing and advising paid social media strategies
  • Experience creating reports and dashboards utilizing all relevant data to inform decisions across internal and external stakeholders
  • Strong analytics and critical thinking skills
  • Excellent project management skills and highly organized
4

Director, Social Strategy Resume Examples & Samples

  • In consultation with various departments, present a unified and cohesive approach to all social media efforts
  • Work closely with cross-functional teams on the development of social media programs and strategies built on the shoulders of the research, consumer insights and an understanding of the internal client's business goals
  • Direct all social media marketing programs. Lead a centralized social media department and interface with global teams to provide social media best practices and guidelines for executing campaigns
  • Integrate all social media campaigns across multiple platforms including Facebook, Twitter, Tumblr, Pinterest, YouTube, RalphLauren.com, as well as across store and global channels
  • Oversee day-to-day community management and execution of all social media platforms and manage social media team (managers and coordinator)
  • Monitor and effectively leverage social media tools, trends and applications as well as measure the success of community engagement
  • Develop and test methods for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Proven leader with confidence to take the lead and guide other departments when necessary to successfully manage multiple social media programs from inception to completion
  • Prior social medial experience in fashion, retail, consumer, or CPG
  • Strong understanding of the Ralph Lauren brand and an enthusiastic willingness to learn
  • Ability to see from the consumer’s perspective and serve as their advocate
  • Passionate about understanding consumer behavior and demonstrated ability to translate findings into meaningful, prosperous long-term relationships
  • Strong analytical abilities, including proven application of learnings to drive engagement and sales
  • Demonstrated critical thinking skills with an ability to make decisions for the business
  • Team-player; ability to work with all business divisions in a proactive manner and drive results
  • Excellent verbal and written communication skills, strong presentation skills a must
  • Adapts easily to changing situations and demonstrates flexibility in juggling priorities
  • Strong interest in emerging technologies and the new media landscape
  • B.A. or B.S. degree required, Master’s degree preferred
  • 8+ years experience in Marketing, Advertising, or Branding
  • Well-versed in all aspects of social media marketing
  • Active social media user
  • Prior strategic planning experience with a proven track record
  • Demonstrated management skills, analytical capabilities and communication skills
  • Proven ability to mentor and develop staff
5

VP, Social Strategy & Market Intelligence Resume Examples & Samples

  • Design, implement and oversee a world-class Global Social Customer Care program, working hand-in-hand with Customer Service Operations and functional partners (e.g., Legal, Compliance, Risk, Public Affairs), ensuring that efforts are robust, scalable and continually optimized
  • Assist in building out the development Citi’s consumer global social ecosystem architecture, and analyzing platform partners
  • Develop platform playbooks, senior management pre-reads and contribute to the Citi global excellence forum on social media customer care best practices
  • Interface with all GxT partners including Internet & Mobile, Global Insights, Global Marketing, as well as Operations, Public Affairs, and Product teams to share learnings, best practices, and demonstrate impact of social customer care efforts
  • Keep abreast of platform changes and monitor performance of Citi’s branded social customer media presences (Consumer properties and @askciti) - focusing on quality, comprehensive coverage, responsiveness and drive to digital / mobile
  • Monitor the competitive environment on an ongoing basis and provide regular updates on internal as well as key competitors presence and effectiveness, creating best practice reports for internal distribution
  • Develop, administer and create the social media metrics road map and reporting using Sprinklr and other internal tools
  • Provide ongoing support for the Content & Social team to maintain compliant procedures, coordinate budget, liaise with Business Control & Enterprise Risk, Audit, CFO and CMU/EIR processes
  • Consult on and support the integration of social features/functionality, apps, experiences, tools, widgets, API integrations and platforms to enable Social-by-Design capabilities for Citi
  • Strategic, analytical and operational skills are a requirement – ability to prioritize projects and deliver on time with high attention to detail
  • Excellent written and verbal communication skills and ability to translate quantitative insights and craft story
  • Knowledge of the digital space is a requirement, internet and digital marketing experience required, social marketing preferred
  • Broad-based thinking about new and innovative ways that Citi can engage with our customers and potential customers
  • Strong interpersonal skills and collaborative approach to work
  • Entrepreneurial and energetic – engaged in new trends, ideas
  • Ability to multi-task in a fast-paced environment and bring clarity and structure to ambiguous situations
  • Knowledge of Cards and Retail / Mortgage businesses is a plus
  • Gets hands dirty – enjoys rolling up sleeves and figuring things out
  • Strong project management skills and experience interacting with large, diverse internal client group
  • Deep understanding of core social platforms (Facebook, Twitter, LinkedIn, YouTube)
  • Experience with Social media management platforms
6

Associate, Social Strategy Resume Examples & Samples

  • Think strategically and be insightful with the ability to tell a story that converts data into insights for use in agency/brand sales pitches
  • Supports team to develop strategies that drive branded content creation and ad campaign strategies
  • Build reports that provide a visual representation of social media campaign performance and analysis for internal and external clients
  • 2+ years experience working in Social Media, either on the agency, publisher or brand side with strong understanding of major social media platforms
  • Strong quantitative skills, with the ability to translate deep learnings into actionable recommendations
  • Exceptional attention to detail and organizational skills
  • Background in research role a plus
7

Social Strategy Coordinator Resume Examples & Samples

  • Develop & Maintain Fan Engagement Calendar based on brand priorities for Comedy Central Social feeds
  • 2-3 Years of work at a media company, agency with a focus on Social Media
  • Working knowledge of a Social Media publishing platform such as HootSuite, Expion, Adobe Social etc
  • Working knowledge of how to publish in Facebook, Twitter, Tumblr etc
  • Solid Microsoft Office skills
  • Good interpersonal skills, the ability to be a team player is paramount to success
  • Passion and curiosity for Social Media
  • Love of Comedy
8

Associate Social Strategy Resume Examples & Samples

  • Work closely with Social Strategists to optimize and build paid social media campaigns
  • Develop presentations demonstrating social media strategies and performance for both executives and clients
  • Maintain up-to-date knowledge of social platform advertising options
  • Working knowledge of one or more social analytics & insights tools
  • Experience in developing and working against audience segmentation for social media
  • Proven track record of ability to operate independently as well as with a team
9

Director / Senior Manager, Social Strategy Resume Examples & Samples

  • 5-7 years of marketing experience, with strong preference for specialization in entertainment marketing or social
  • 1-2 years of people management experience as this role will have at least 2 direct reports
  • Strong agency management experience specifically with RFP and production process
  • Self-motivated, detail-oriented and independent worker with strong track record of cross functional collaboration
  • Pervasive positive attitude despite the challenges of juggling multiple projects and personalities
10

Team Assistant, Social Strategy Velocity Resume Examples & Samples

  • Assist in the scheduling and organization of team meetings
  • Covering phones
  • Preparing expense reports
  • Booking travel
  • Creating and maintaining office files
  • Interfacing with messenger center, mail room and courier service
  • Ordering and maintaining departmental supplies
  • Updating office technology
  • Work on special projects/requests with other IM related departments
  • Liaise with all levels of management
  • Regular desk research to identify 'best practices' and trends across social media platforms
  • Provide assistance in the creation of presentations and collation of materials for both external and internal meetings
  • Collation of latest social influencers, memes and case studies to be distributed to relevant stakeholders within the integrated marketing teams
  • Follow and monitor advertising publications and influencers to keep abreast of relevant developments within the advertising and marketing industry
  • Previous experience in marketing, ad sales or entertainment industry experience – including internships
  • Highly organized with superior attention to accuracy, detail and excellent follow-up skills
  • Ability to work in a high pressured, fast paced environment
  • Ability to prioritize and be flexible to shifting priorities/deadlines
  • Excellent interpersonal skills with the ability to interact with all levels of management
  • Able to manage multiple tasks and activities simultaneously
11

Senior Manager, Social Strategy Resume Examples & Samples

  • Oversee Social Studio, a central capability built to optimize content for various social platforms, and providing custom strategy and resources that grow social video footprints. Social Studio supports both editorial as well a branded content initiatives
  • Develop creative strategies across all social platforms and create opportunities for innovation based on experimentation
  • Collaborate with Production and Partner Management Teams to present and implement creative strategies and monetization opportunities across all Condé Nast Brands
  • Work cross-functionally with brands’ social and video teams and sales and marketing to identify opportunities, execute social and brand initiatives and maximize monetization
  • Create relationships with brands and have an understanding of their brand voice and strategy
  • Use data to create audience activation and development strategies
  • Forward-thinking and guide strategy as the future of digital video continues to evolve
  • 3-5 years of experience with a website, digital advertising agency or online marketing or publishing group, with a thorough understanding of online business models and strategies
  • Understanding of the social platforms is crucial: the candidate must understand social ecosystems, evolving algorithms, and what makes content engaging and shareable
  • Creative and experimental in the approach to problem solving
  • Exceptional analytical and critical thinking skills
  • Self-motivated and Entrepreneurial
12

Associate Director, Social Strategy Resume Examples & Samples

  • Work within a larger cross-functional agency ecosystem to ensure proper integration and alignment with the client’s overall marketing strategy
  • Develop and manage social campaign strategies from briefing to final reporting (setting goals and KPIs, targeting and segmentation, creative approach, post formats, budgets and media pressure, metrics and tracking strategy, A/B testing, and reporting)
  • Be resourceful and thorough in collecting any available social data to translate it into actionable insights for clients and internal teams
  • Ensure that strategies take advantage of a Social CRM approach (with a multi-step funnel and re-engagement strategy) when appropriate
  • Compose thoughtful POVs or contribute to agency thought leadership efforts on how to leverage social to help clients improve their performance, competitive position, consumer sentiment, and engagement in a measurable way
  • Manage a strategy team by providing ongoing guidance, support, mentorship, and training to ensure the team’s performance and overall career development
  • Provide ongoing evaluations to team members and determine their allocations/assignments based on available scopes and workloads
  • Ensure the strategic representation of Social Lab within agency or departmental task forces, project work or new business as needed
  • Identify and nurture new business opportunities within the existing agency client base by building relationships and demonstrating the value of your team’s work
  • 5-7 years experience in social/digital marketing, with proven examples of strategies developed for well-known brands in the social media space
  • Experience managing a social strategy team in a social or digital agency
  • Strategically strong. Understands the client’s business and is able to connect business challenges and social strategy/tactics
  • Expert in understanding of social media and established understanding of the wider digital communications landscape
  • Passionate about quickly-evolving digital/social media environment with a strong POV to share with clients and colleagues
  • Ability to build strong relationships and work effectively, proactively and seamlessly amongst a large and complex integrated agency team
  • Superior presentation, communication, organizational, and time management skills, with experience presenting to Senior and VP-level executives from Fortune 500 companies
  • Strong storytelling skills with the ability to communicate complex strategic campaign concepts in streamlined, logical and well-designed decks
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
  • Be able to foster an environment that encourages risk-taking, innovation and creativity
  • Prior experience and an active interest in B2B and/or technology brands is an asset
13

Senior Associate, Social Strategy Resume Examples & Samples

  • A 4-year degree and 1 to 3 years working in digital and/or communications
  • Experience living in the social media universe—you’re in-the-know on Pinterest, YouTube, WhatsApp, Instagram, Reddit, Kiik, Flickr, Forums, Twitter, Wikis, blogs, etc
  • Excellent research and writing skills—and the ability to create smart social content quickly (please include links to examples of your work in your application)
  • A passion for blogging, microblogging and Facebooking
  • A strong understanding of marketing strategy, particularly feed marketing
  • Experience sourcing and managing content development and publishing
  • The ability to back up great creative ideas with sound analytical reasoning
  • The ability to identify threats and opportunities in user generated content
  • Knowledge of search engine optimization basics
14

Manager, Social Strategy Resume Examples & Samples

  • Expertise with innovative, entertainment-based social media programs
  • Experience living in the social media universe—you’re in-the-know on all social platforms
  • Excellent research and writing skills—and the ability to create smart content quickly (please include links to examples of your work in your application)
  • The ability to develop strong relationships with internal and external partners
  • Willingness to travel—you’re open to new places, new faces and new ideas
15

Manager, Social Strategy Resume Examples & Samples

  • Create social media marketing plans, concepts, and strategies to drive engagement with both campaign-specific and editorially-driven content
  • Collaborate with Social Media Community Managers, Franchise and Preschool Marketing stakeholders, and Creative leads to create marketing plans that solve business needs
  • Establish KPIs and determine measurement strategies for social media marketing plans
  • Utilize data and insights to develop testing plans that optimize performance and institute strategies that inspire fan engagement
  • Spearhead paid media buys, collaborating with internal groups and agencies where necessary
  • Craft one-sheets to articulate marketing plans with broader team
  • Work with Insights Director to track performance and benchmarks of activations, sharing relevant information with key stakeholders
  • Act as team resource to identify and share best practices and product updates in social media marketing
  • Constantly research new digital trends, platforms and experiences that can inform our activation planning and drive innovation and performance
  • Identify platforms, partners and technology agencies with whom we should potentially partner, and spearhead meetings
  • Demonstrate the power and effectiveness of activation planning across social media, paid advertising, and influencer engagement through excellent execution, performance tracking and analysis
  • Serve as vendor and platform business liaison for Nickelodeon Franchise + Preschool team
  • Manage budget and invoices
  • 4-6 years of experience working in social media or brand management; agency experience preferred
  • Proficiency in Google Analytics, Nielsen Social Guide, Twitter Analytics, and Facebook Insights
  • Excellent written and oral presentation skills
  • Passion for Social Media
  • 360° knowledge of consumer marketing
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Collaborative team player who excels at building relationships
  • Excellent PowerPoint and Excel skills
  • Strong desire to work for a global brand and help drive innovation within Nickelodeon
  • Passion for Nickelodeon and its IP
  • Must have a strong eye for creative
  • Basic Photoshop skills
16

VP-content & Social Strategy Resume Examples & Samples

  • Lead multiple accounts to develop digital and social media strategies. Hold ultimate accountability for the teams&#8217
  • Write remarkable creative briefs and build enthusiasm and
  • 10+ years of relevant work experience in the digital communications space. Background
  • Track record of effectively leading cross-functional teams
17

Manager, Marketing Social Strategy Resume Examples & Samples

  • Oversee the day-to-day social media presence for Warner Music Canada and Warner Music Canada’s artists to drive fan acquisition, engagement, and retention
  • Monitor audience engagement across Social Media profiles and present regular reports on goal progress to the marketing team with key performance indicators and metrics
  • Ideate and implement artist specific social media, web, and direct to consumer initiatives on behalf of Warner Music Canada’s artists
  • Optimize all fan-facing social channels for Warner Music Canada’s artists
  • Work with management and internal departments to develop and maintain artist messaging calendar across all social platforms
  • Create a clear, concise and united voice for Warner Music Canada across all WMC-branded Social Media platforms including community management and moderation
  • Assist with CRM strategies and newsletter builds
  • Collaborate with internal teams, including Sales, Publicity, and the rest of Marketing, to coordinate artist messaging and content creation for social media platforms and direct to consumer campaigns
  • Work with web/mobile development team to ensure consistent and impactful messaging across all web and mobile properties
  • Build and maintain relationships with social media platform representatives and participate in regular update meetings
  • Communicate product updates and best practices to artists and managers
  • 3-5+ years professional experience in social media marketing/management, direct to consumer marketing, and/or content creation
  • In depth knowledge of all social media platforms and analytics, streaming and mobile services, and apps
  • Excellent writing, communication, and presentation skills
  • Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative and business oriented colleagues and partners
  • Excellent organizational skills – ability to manage multiple projects simultaneously and under tight deadlines. Evening and weekend work may be required
  • Comfortable working with a Content Management System
  • Knowledge of HTML, Photoshop/graphic design software, etc. considered an asset
  • A post-secondary education in marketing, digital media, or communications is preferred
18

Assoc Dir, Social Strategy Resume Examples & Samples

  • Help to develop and execute social strategies for one or multiple clients as assigned
  • Manage program execution on multiple projects simultaneously
  • Lead negotiation conversations to ensure contract with vendors will comply with strict agency policy
  • Partner with strategic and analytic talent to identify business needs and opportunities that will aid in the development of new measurement methods and analysis for social and content strategies and experiences
  • Help determine success criteria (pre and post campaign) and establish benchmarks
  • Manage social marketing, community, and blogger partnerships
  • Develop measurement and analysis plans for specific programs
  • Maintain and communicate ongoing updates to social and content platforms to broader teams
  • Develop content calendars for social media content based on Brand Editorial Calendars
  • 4-6 years Digital Marketing experience either in advertising, entertainment, newsroom, distribution, or content fields with experience in social, public relations, or publishing beneficial
  • Strong understanding of media planning, distribution, and syndication of content
  • Proficient at marketing oneself through the types of social.content marketing Digitas builds for its client
  • Evidence of facilitating and initiating creative thinking in the digital space: content, media, social, activation
  • Ability and willingness to develop relationships and work with a wide array of external partners in content development, production and measurement, video distribution, seeding and social media
  • Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
  • Experience in applying content development to brand-building initiatives is beneficial
  • Collaborative approach/attitude
  • Excellent understanding of digital fundamentals and consumer insights research
  • Strong appetite for and immersion in entertainment and pop culture
19

Associate, Social Strategy Resume Examples & Samples

  • Partnering with your manager in creating smart ideas and compelling decks for clients and internal use
  • Presenting your work with confidence, poise, and professionalism – and building credibility by backing everything up with the right facts
  • Communicating clearly, concisely and typo-free – whether internal or client facing, your communications clearly set expectations, detail the action requested and highlight relevant implications (e.g., timing, costs, etc.)
  • Working with senior leaders to manage team expectations around budgets and schedule
  • Consolidating client feedback, developing status reports, tracking project budgets and setting up team tools
  • Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally at a creative or media agency)
  • A demonstrated love of marketing, a curiosity to learn everything you can and the motivation to get better at everything you do
  • And above all, a desire to roll up your sleeves and be a relentless collaborator, leader and innovator – and to never stop learning or growing
  • Excellent analytical skills, commitment to clients, and proven ability to manage the expectations of diverse groups
  • An up-to-date pulse on the digital platforms and tools that are reshaping media and advertising every day
  • Effective time-management, impeccable organization and the flexibility to adapt quickly to changes in business priorities, schedules and project timelines
  • Amazing communication and presentation skills – you’re articulate, straightforward and engaging
20

Social Strategy Co-ordinator Resume Examples & Samples

  • Plan and set goals for the Social Media delivery within Technology at News UK
  • Act as the first point of contact within the Tech team at News UK
  • Manage the online reputation with a particular focus on ensuring that any negativity is managed and that it is clear these are social channels for the Technology team - not editorial
  • Collate and create the weekly email to all departments that shares achievements and successes of the Technology team
  • Ensure that relevant documentation is updated as a result of the information gathering and make sure this is fed into the All Hands Staff Meeting
  • Attend weekly People Meeting to provide team with an update/insight and statistics on social strategy
  • Support Values proposition and People projects/initiatives as required
  • Occasional administrative support to PA team, including pot, greeting guests, meeting room management, event organisation and creative design work
  • Share new ideas
  • Experience at community building and hosting
  • Creativity and immersion into social media platforms and provide links to examples
  • Understanding of both editorial and content marketing demands in the social age
  • Excellent communications skills within the business to ensure you can solicit input to the projects
  • Practices superior time management
  • Be a team player that is confident to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)
21

Global Head of Social Strategy Resume Examples & Samples

  • Own the development of an operational framework to execute a world-class social media strategy that engages, drives conversation and strengthens relationships with target audiences worldwide
  • Attract and retain users by educating, elevating and engaging
  • Establish guidelines and style guides to ensure all assets meet brand and marketing objectives while delighting our diverse community
  • Partner with key stakeholders to define global architecture and assess the health of current social media channels
  • Ideate and create content programs with thumb-stopping power
  • Scenario plan for planned, live and reactive moments; create assets to post in real time
  • Coach and mentor community managers and content strategists on social communication best practices
  • Execute on marketing strategies as it relates to the social environment
  • Lead guidelines and policy development for global toolkit distribution
  • Partner with internal teams to ensure brand and content consistency, developing tools, templates and processes to facilitate improvement and adherence to guidelines
  • Leverage data to analyze, identify and package ongoing social media best practices and campaign results for company distribution, providing recommendations for future efforts
  • Lead internal and external training and onboarding for new stakeholders
  • Stay abreast of evolving trends, best practices, and tools for social media
  • Help establish standards for measurement, tools and analytics
  • Manage and advise on vendors, tools and platforms as necessary, adding a level of rigor and problem solving to vendor and technology investments
  • Develop a nimble team of community managers, content strategists and producers that managed the day to day execution of our social channels
  • Monitor Twitter trends and make real-time editorial recommendations to attract and retain users
  • Analyze, interpret and report on social data and insights
  • Work with the creative studio to create engaging assets (photos,GIFs, videos, etc.)
  • Manage social coverage of live events
  • Run the NYC war room during live events and activations
  • You rarely miss a #TBT or #FollowFriday and have joined in many late night GIF parties
  • 8+ years’ experience in social media, delivering smart and effective corporate strategy and operations – preferably in a global organization; agency or consulting background a strong plus
  • You are an unbiased and inspired content creator, sharp curator and strategic comms expert with strong news judgment and a knack for sourcing the best
  • Fluent in emoji
  • Highly detailed and organized; project management experience a plus
  • A passion for process and expertise for helping organizations build foundations for social media success
  • Both a strategic thinker and a tactical executor, with a roll-up-your-sleeves bias for action and an ability to drive both serious and silly on-brand executions
  • A data geek, who leverages meaningful metrics to inform content plans and programs
  • Experience with vendor and agency management
  • Corporate comms experience preferred
22

Senior Director, Digital & Social Strategy Resume Examples & Samples

  • The successful candidate must possess at least 15+ years marketing experience, with min. 6 years in the B2B technology space; 8 years in a leadership capacity
  • Career focus on marketing with specialty in digital and social
  • Strong oral and written communication skills, MS Office
  • Must be comfortable presenting to senior executives and in creating digital and social strategies and plans
  • Must have experience managing outsourced agencies, vendors and distributed teams. A proven leader in a start-up or entrepreneurial environment is a plus
  • Highly organized and self-motivated with strong interpersonal skills; proven experience hiring, managing and motivating a team. Candidate will be experienced working with all levels of cross-functional teams, fostering collaboration among peers and direct reports while achieving business objectives
23

Director, Social Strategy, Entertainment Resume Examples & Samples

  • Oversee social media strategy planning and activation for entertainment networks and programming
  • Manage a team of social strategists across entertainment portfolio, ensuring different accounts are being planned with the same rigor, principles and sophistication
  • Interface with other Horizon Media activation teams and divisions to ensure that plan components across TV, OOH, Print, Audio, digital, etc. are positively impacted by an applied social sensibility
  • Establish leading relationships with key social platforms and technologies to drive adoption of products, practices and opportunities that support client objectives
  • Lead regular social business review and innovation discovery sessions with clients and colleagues
  • Develop frameworks for strategy development, KPI alignment to business goals, and the valuation of all undertaken efforts for iterative test and learn growth
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Manager, Social Strategy & Influence Resume Examples & Samples

  • Strategy (10%)
  • Team player, and enthusiastic self-starter who is also extremely innovative, creative, professional and resourceful
  • Passion for social media
  • 2-4 years marketing experience, with expertise in social media/ influencers
  • Ability to thrive in a fast-paced environment and handle multiple projects
  • Must have strong verbal and written communication skills to effectively build relationships with both peers and upper management, and across multiple groups
  • Proven track record working and influencing cross-functional teams – actively establishes an internal network of relationships at all levels of the agency to drive results
  • Working knowledge of social and digital media platforms including, Snapchat, Periscope, Twitter, Instagram, and Facebook
  • Experience managing social media and influencer campaigns as well as external 3rd party vendors
  • Rolodex of social influencers across various categories, preferred, but at least working knowledge of social influencers across various categories, industries and channels
  • Ability to manage through a high level of ambiguity to actionable recommendations/solutions
  • BA/BS required (Communications, Advertising, Marketing or related field)
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VP / Group Dir, Social Strategy Resume Examples & Samples

  • 10+ years of digital marketing experience, with an emphasis on social media, and or/content development for major clients
  • A strong understanding of media planning, distribution and content syndication
  • Superb experience leading creative thinking in the digital space: content, media, social and activation
  • A nose for new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
  • An ear for consumer insights—you get what makes people tick
  • A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives
  • Poise and eloquence—when you speak with clients, they listen
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Global Social Strategy & Channel Manager Resume Examples & Samples

  • 6+ years of experience in digital strategy and digital marketing
  • 3+ years of experience in managing social media channels and digital marketing activities for large enterprises or corporations
  • Experience in two or more of the following competency areas: paid social media advertising on Twitter, LinkedIn, and Facebook, social media content development, social media measurement and reporting, and live social media event planning and execution
  • Experience with using social media management tools and social analytics platforms, including Simply Measured, Sprout Social, Adobe Social, Keyhole, Radian 6, Sprinklr, and the like
  • Experience with developing social media measurement frameworks, including setting goals, establishing KPIs and metrics, and analyzing and reporting on performance for large enterprises
  • Experience with developing or contributing to social channel strategy and content strategy for enterprise brand channels
  • Experience with writing for the Web and social media and in editing and proofreading social media messages to ensure a high level of quality control
  • Ability to be a strategic thinker and learn about and educate others on the latest digital tools, processes, and best practices
  • BA or BS degree in Marketing or Communications
  • Experience with using live video, including FB Live, Instagram Live, YouTube Live, and Periscope on social media
  • Experience with using modern social media tools, including Instagram Stories and Snapchat for corporate brand building and storytelling
  • Experience with applying digital project or product management practices to lead complex digital projects and digital marketing campaigns
  • Experience with managing high-performing teams and juggling multiple projects concurrently
  • Experience with navigating large organizations and building effective relationships with diverse stakeholder groups
  • Knowledge of search engine optimization and search engine marketing best practices
  • Ability to think strategically and creatively and to gather and apply stakeholder data to inform decision-making
  • Certifications in social media measurement, social media management, social media advertising, content marketing, digital design, or digital marketing
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Senior Associate, Social Strategy Resume Examples & Samples

  • A 4-year degree and 2 to 4 years working in digital and/or communications
  • Experience living in the social media universe—you’re in-the-know on paid and organic opportunities within Facebook, Twitter, Pinterest, YouTube, WhatsApp, Instagram, Reddit, Kik, Flickr, Twitter, Snapchat, blogs, etc
  • Previous experience in a client-facing role with the ability to manage up to 10 clients
  • Experience working in Photoshop, PowerPoint, Excel
  • Experience with social tools like Spredfast, Hootsuite, Sprinklr
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Associate, Paid Social Strategy Resume Examples & Samples

  • 2+ years working experience
  • Minimum 1 year in social planning, execution, and strategy
  • Education level: Bachelor's Degree or higher
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Social Strategy Coordinator Resume Examples & Samples

  • Manage and monitor the social media channels to ensure they are engaging with the right audience and creating a channel for new recruits to discover opportunities
  • Be the voice (brand) of the Technology team at News UK
  • Monitor and experiment with new social media channels
  • Engage with News UK staff and the wider technology community beyond News UK
  • Identify potential audiences
  • Concise writing that engages a community
  • Experience of sourcing and managing content
  • Encourage collaboration across the team with the social media outputs
  • The candidate must be able to move between being creative to analytical to understand how the channels are performing
  • Proactively communicate to stakeholders the value of the social media channels
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Snapchat etc.) and how each platform can be deployed in different scenarios
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
  • Open to feedback and ideas and respond positively to them
  • Displays ability to effectively communicate information and ideas in written and video format
  • Makes evident good technical understanding and can pick up new tools quickly
  • Maintains a working knowledge of principles of search engine optimisation (SEO) including keyword research and Google Analytics
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
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Analyst, Paid Social Strategy & Media Buying Resume Examples & Samples

  • Setup and manage Facebook campaigns across various tactics (site retargeting/DPA, first-party CRM data retargeting, prospecting) whilst hitting or exceeding program KPIs
  • Proactively track campaign pacing and performance, ensuring accurate and timely delivery of budget
  • Manage budgets closely, ensuring spend is aligned with seasonal performance and weekly and monthly targets met
  • Update and send weekly and mid-week reporting to key stakeholders with performance notes
  • Liaise with brand social and creative teams to ensure programs are updated seasonally, reflect current promotions and Brand initiatives
  • Effectively communicate strategies and rationale for tactical approaches of each campaign
  • Spot opportunities for new tactics/improved ROI/forecast investment and return and work directly with Customer Relationship Management team to fund
  • Be a platform expert, familiar with all optimization levers and features of both the 3rd party social advertising tool and Facebook Ads Manager
  • Simultaneously manage multiple campaigns with varying budgets/goals (with special emphasis on weekly/monthly spend and ROI targets)
  • Stay apprised of current and new functionality and/or data offerings and successfully deploy on relevant campaigns
  • Keep up-to-date with industry trends
  • Collaborate with Analytics and Database Teams to leverage customer segments for specialized targeting
  • Manage monthly accrual processes across social partners
  • Role will eventually manage paid social strategy and execution across all paid social platforms for a WSI brand(s), including agency management and cross platform strategy, testing, and execution and ensuring WSI stays at the forefront of paid social advertising across all platforms
  • 3+ years of experience in social campaign management
  • Strong analytics ability with experience in analyzing raw data, drawing conclusions, and developing actionable recommendations/communicating outcomes
  • Excellent written and verbal communication skills with an ability to synthesize technical detail
  • LI-AB
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Manager, Paid Social Strategy & Media Buying Resume Examples & Samples

  • Lead in-house management of Facebook (& other social platform) campaigns across various tactics (site retargeting, first-party CRM data retargeting, prospecting) whilst hitting or exceeding program KPIs
  • Proactively lead team to track campaign pacing and performance, ensuring accurate and timely delivery of budgets
  • Identify opportunities for new tactics/improved ROI/forecast investment and return and work directly with Customer Relationship Management team to fund
  • Be a platform expert, familiar with all optimization levers and features of both the 3rd party social advertising tool and Facebook/Pinterest/Twitter/etc Ad Manager
  • Troubleshoot and QA campaigns pre-launch and once live
  • Track, analyze, and provide regular reporting/updates on KPIs
  • Work with IT and feed manager to drive dynamic creative
  • Keep up-to-date with industry trends and be a subject matter expert on social
  • Collaborate with IT, Ad Operations, and Social Strategy Teams on site tagging, creative tag delivery, campaign strategy/execution, and reporting
  • Collaborate with Analytics and Database Teams to leverage customer segments for specialized targeting and on advanced attribution reporting
  • Assist with current Facebook managed service day to day as we transition brands in-house
  • Role will eventually manage paid social strategy and execution across all paid social, including agency management and cross platform strategy, testing, and execution, ensuring WSI stays at the forefront of paid social advertising across all platforms
  • Educate brand partners on best practices, platform and process changes, and new strategies
  • Create presentations on performance, strategy and industry updates and share with various levels of WSI organization
  • Manage the career objectives and work of 5 marketing analysts as responsibilities and the team expand
  • 5+ years of experience in social campaign management with a focus on direct response
  • Hands-to-keyboard experience with 3rd party technologies and Facebook Ads Manager
  • Product datafeed/ dynamic creative experience
  • Strong analytics expertise and background in digital analytics and/or audience data management
  • Ability to analyze raw data, draw conclusions, and develop actionable recommendations and communicate outcomes
  • Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels across the organization
  • Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
  • Leadership and innovation to help grow in-house team
  • Entrepreneurial spirit and ability to work in an adaptive, fast-paced environment
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Social Strategy Manager Resume Examples & Samples

  • Work directly with social media editors, site directors, content producers and data teams to set and execute a social media strategy that drives rapid growth across platforms
  • Leverage data and insights to influence social strategy across brands-- Make recommendations for audience and engagement growth (with a focus on Facebook, Instagram and Snapchat.)
  • Measure, analyze, and report data to allow for rapid content experimentation and build case studies for best practices
  • Compile regular brand deep dives, cross-platform competitive intelligence, and marketplace trends to discover new opportunities for growth and innovation
  • A strong curiosity for why people share content
  • Expertise in web analytics and social data analysis
  • An exceptional storyteller who can leverage data, but also provide qualitative insights
  • Communicates complex ideas in a clear, precise, yet accessible way
  • Early adopter of new and emerging social media platforms – passionate about both being a user/consumer of social content as well as an analyst/strategist
  • Experience with Snapchat analytics is a plus
  • Experience with media or consumer facing tech is a plus