Social Media Strategy Resume Samples

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JR
J Reichert
Josianne
Reichert
6160 DuBuque Wells
Detroit
MI
+1 (555) 217 9804
6160 DuBuque Wells
Detroit
MI
Phone
p +1 (555) 217 9804
Experience Experience
12/2013 present
Phoenix, AZ
Assoc Dir, Social Media Strategy
Phoenix, AZ
Assoc Dir, Social Media Strategy
12/2013 present
Phoenix, AZ
Assoc Dir, Social Media Strategy
12/2013 present
  • Help to develop and execute social and content strategies for one or multiple clients as assigned
  • Help develop and implement best practices in social and content development
  • Help identify and assist in training & development opportunities for the broader teams to ensure social and content expertise is socialized among Digitas teams
  • Assist in the development of editorial/thought leadership strategies
  • Develop marketing and community activation plans and channel design
  • Assist in the creation and execution of influencer strategies
  • Manage social marketing, community, and blogger partnerships
04/2007 07/2013
Detroit, MI
Hollister Social Media Strategy Specialist
Detroit, MI
Hollister Social Media Strategy Specialist
04/2007 07/2013
Detroit, MI
Hollister Social Media Strategy Specialist
04/2007 07/2013
  • Assist in developing relationships with influencers and bloggers that are relevant and engaging
  • Work closely with creative team to develop short, medium and long term social media channel and content strategies with a “first to market” approach
  • Develop and continuously update best practices and manage recommended rules of engagement
  • Work with Head of Social Media to define seasonal influencer strategies and lead content development with influencers/agencies
  • Work with creative and copy teams to ideate/concept
  • Manage store associates social ambassador program
  • Lead the development of strategy and content on Hollister Co. social media platforms
07/2003 12/2006
Los Angeles, CA
Social Media Strategy Manager
Los Angeles, CA
Social Media Strategy Manager
07/2003 12/2006
Los Angeles, CA
Social Media Strategy Manager
07/2003 12/2006
  • Working with the APAC brand advertising team to plan and execute social media brand campaigns in South East Asia and Australia-New Zealand
  • Manage a high volume of content creation (both internally and externally), ensuring excellence in project management and creative delivery
  • Working with social media designers, creative agencies, our PR team and international teams to curate content
  • Excited by working on international projects, either at a marketing agency or brand, particularly of social media campaigns
  • At least 5-7 years in total, including working in social or digital media
  • Create new ways to use social platforms to enhance storytelling and interact with audiences
  • Proactive thinker who develops insights from data to bring creative vision and new ideas
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of North Texas
Bachelor’s Degree in Marketing
Skills Skills
  • 4-6 years Digital Marketing experience either in advertising, entertainment, newsroom, distribution, or content fields with experience in social, public relations, or publishing beneficial
  • Strong understanding of media planning, distribution, and syndication of content
  • Strong appetite for and immersion in entertainment and pop culture
  • Proficient at marketing oneself through the types of social.content marketing Digitas builds for its client
  • Ability to integrate across cross-functional teams
  • Ability and willingness to develop relationships and work with a wide array of external partners in content development, production and measurement, video distribution, seeding and social media
  • Candidate should have a hunger for/be a participant in: new technology, new content solutions, social media events and developments and a strong connection with entertainment and pop culture
  • Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
  • Excellent understanding of digital fundamentals and consumer insights research
  • Ability to leverage content strategies within the total communications plan
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15 Social Media Strategy resume templates

1

Director of Social Media Strategy Resume Examples & Samples

  • Work with management to set ongoing organizational social media structure and guidelines
  • Guide implementation of social media activities in local markets
  • Influence success metrics
  • Provide social media tactics for use in promotional and sales efforts
  • Oversee local market monitoring and response for all social media conversations, developing appropriate protocols
  • Work with editorial, promotions and sales teams
  • Prepare and analyze weekly and monthly reports, with a focus on performance and metric-based reporting
  • Proactively advise senior management on effective uses of social media and emerging trends and opportunities
  • Identify preferred third party vendors/suppliers; manage those relationships
  • Background in real-time information/media in a digital environment with strong professional experience in social media is required
  • Prior management of third-party vendors/suppliers required, including Adobe Social
  • A minimum of 2-4 years web publishing experience required
  • Knowledge of WordPress, PhotoShop and HTML
  • Position is New York based. Occasional travel may be needed
2

Manager, Global Social Media Strategy Resume Examples & Samples

  • Lead the production of various global digital and social brand campaign assets that support the strategic Levi’s marketing plan
  • Bethe subject matter expert for all social platforms and social tools globally, driving leadership and innovation
  • Write creative briefs and collaborate with necessary cross-functional and regional team members to ensure all briefs are complete and well-rounded
  • Support development of seasonal integrated marketing plans by developing various global digital / social guidelines and style guides to ensure executional clarity and continuity
  • Maintain the day-to-day digital creative agency relationship and ensure that all teams both internally and externally are aware of expectations and the flow of the work through the process
  • Build and maintain day-to-day relationships with key social media partners and vendors to stay up to date on the latest platform innovations
  • Partnering with internal and external creative teams - all delivery dates are met, creative process is handled in allotted number of review rounds, kept in scope and key stakeholders are brought in at the correct points in time to review the work as necessary
  • Drive strong communication processes with local marketing affiliates to deliver successful campaign implementation worldwide
  • Partner with Consumer Insights team to establish appropriate KPIs, measure program effectiveness and identify actionable insights
  • Understand the Levi’s brand financial plan and develop briefs that not only meet creative expectations but make positive impact on how the work drives sales
  • Help manage the Global Consumer Marketing financial budget
  • Facilitate the process between the budget coordinator, finance and our agency partners
  • On a monthly basis go through the checks and balances with our Finance team and Budget Coordinators to make sure the responsibility of paying invoices is occurring correctly
  • Bachelor’s degree in a related field of study (Communication, Marketing, Business, etc.)
  • 6+ years of industry experience with a strong understanding of cross-platform digital marketing
  • Brand Manager or Sr. Supervisor with experience managing highly disruptive and engaging digital and social programs for culturally relevant consumer brands
  • Strong skills in relationship-building internally and externally, negotiation, program management and presentation/communication
  • Deep understanding of youth-culture trends, the digital and social landscape and the ability to leverage this new media to reach, connect and influence consumers
  • Experience creating content for social media as the voice of a brand, and engaging with social media audiences
  • Superior writing (copywriting) and preferred experience with digital photography / image editing programs (Photoshop)
  • Experience with social media publishing and moderation tools
  • Experience in effectively managing multiple agencies
  • Proven ability to drive flawless execution (on-time, on-budget is standard), and be analytical
  • Excellent prioritization and problem solving abilities
  • Passion for the Levi’s brand
  • Comfortable managing multiple projects
  • Ability to identify insights and craft briefs that effectively direct creative teams
  • Knowledge of apparel market preferred
  • Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset
3

Social Media Strategy Manager Resume Examples & Samples

  • Four to six years of experience in advertising or marketing industry
  • Bachelor's degree in marketing, journalism, communications or equivalent
  • At least three to five years of experience in digital marketing and social media
  • High level of competence with Omniture, Google AdSense and Salesforce/Radian6 or comparable social media monitoring tools
  • In-depth knowledge and understanding of social media platforms (LinkedIn, Facebook, YouTube, Twitter, etc.)
  • Ability to create or manage creation of strong content for social-media, including text, video, images and apps
  • Demonstrable skill in writing with a social voice
  • Basic ability in CSS and HTML is preferred
4

Social Media Strategy Director Resume Examples & Samples

  • Work with the strategy team to develop integrated social media strategies for existing and new business clients – demonstrating an ability to generate compelling content, a strong understanding of the various channels, an ability to deliver against clients’ objectives and to meet their success metrics
  • Develop systems and training programmes (external, peer to peer, social media strategy director-led) for client teams to ensure best in class: content creation, effective use of that content as part of a social media strategy, social media relations planning and delivery, copy for channels, evaluation
  • Develop and maintain a full understanding of the UK and global social media landscape including sustaining and sharing good relationships with key bloggers, vloggers and influencers
  • Play an active part and where relevant lead creative brainstorms – where the output required is content
  • Keep abreast of social and digital trends and tech innovation
  • Provide senior level strategic counsel to key clients and in pitches specifically in the area of social media strategy and social media relations
  • Develop channel strategies and content
  • Work with the head of each team to ensure consistent systems are in place from a social media relations perspective – actively help them identify and secure c£200k social media revenue from our existing client base
  • Be the agency’s monitoring champion – liaise with monitoring companies
  • Create best practice approach to social media activation and ensure it is cascaded throughout the agency – undertake agency training
  • Input into, and where appropriate, lead on the delivery of proposals
  • Involvement in the TVC induction process
  • Consult on all major campaign launches to ensure appropriate social media strategy is in place, and appropriate resource
  • Give high level advice on strategic issues and social media handling issues including crisis management
  • Fully capable of writing plans, proposals and programmes focused on social media
  • Able to deal with and consult with senior or board level clients
  • Strong organisational, administrative and time management skills
  • Fully rounded social media operator with a thorough understanding of all elements of communications and the media
  • Solid experience of using Microsoft Office programmes (including Excel & PPT), as well as online tools including Gorkana, Kantar, RAJAR etc
5

Supervisor, Social Media Strategy Resume Examples & Samples

  • Devises a strategic framework for social media contributions to brand objectives
  • Drives brainstorming and conception efforts
  • Directs Specialist, Social Media Activations in the proposal and presentation development process
  • Spearheads conversations across other senior strategy activation leads to identify cross-media opportunities
  • Tasks the marketplace to develop client appropriate solutions and innovations in the social media space
  • Oversees post-mortems and campaign recaps to develop actionable improvement opportunities
  • Maintains broad social industry and cultural awareness through tools and other mechanisms to take advantage of real-time opportunities
6

Senior Manager, Social Media Strategy Resume Examples & Samples

  • 3 years of experience
  • Candidate must have at least three years of experience in digital/social content development and production
  • Must have strong understanding of social media platforms including distribution and UI, as well as content strategies that relate to them
  • Familiarity with digital analytics and tools such as Omniture, Comscore, and Facebook Insights
  • The candidate should be highly organized and comfortable juggling many projects while meeting tight deadlines
  • A calm and diplomatic approach to working with multiple cultures and personalities
  • Able to speak another language an advantage
  • Experience in an international environment desirable
7

Director, Local Social Media Strategy Resume Examples & Samples

  • Develop creative online engagement tactics in cooperation with editorial, programming, sales, and app development teams in support of the marketing strategy and goals, to constantly engage our fan base 24/7, 365 days a year
  • Manage iHeartMedia’s local social media messages and interactions across all social media platforms, including but not limited to Facebook, Twitter, Instagram, Snapchat, Vine, YouTube, Periscope, Meerkat, Pinterest, Tumblr, Google+, Reddit and others
  • Weekly social media recap on the week’s social media activity. What worked, what we learned, how iHeartMedia and its stations are trending, and anything we should be watching
  • Aggressively monitor our direct competitors to identify social strategies that are effective or programming initiatives we should quickly adopt for iHeartRadio
  • Respond to breaking news, major news, and music and pop culture events and use those opportunities to introduce new users to the iHeartMedia local ecosystem
  • Coordinate the social media planning and enhance our coverage around iHeartRadio tentpole events by experimenting with innovative social approaches, using new social tools to drive engagement. Events include iHeartRadio Music Festival, Jingle Ball, iHeartRadio Music Awards, iHeartRadio Country Festival and iHeartRadio Fiesta Latina
  • Minimum of 3-5 years of experience with social media or digital journalism
  • Knowledge of social networking platforms including, but not limited to Facebook, Twitter, Instagram, Snapchat, Vine, YouTube, Periscope, Meerkat, Google+, Pinterest, Tumblr, and Reddit
  • Proven track record running social for major media outlets
  • Superior and persuasive communication skills, including the ability to proofread
  • Possess a balance of creativity with good analytical skills
  • The ability to work quickly and shift gears on a dime
  • A healthy appetite for music, pop culture, entertainment, news and current events. Previous experience within the space preferred
  • Bachelor’s degree required. A degree in Marketing, Media, Communications or Journalism is preferred
  • This position is based in the iHeartRadio headquarters in New York City and reports to the SVP, Digital Content Strategy
8

Senior Manager of Social Media Strategy Resume Examples & Samples

  • Works closely with sales effectiveness to oversee execution of social media strategies for sales teams, including quality, governance and optimization of the use of Hearsay Social
  • Enhances development and establishment of social media as a sales and distribution channel and supports same for digital
  • Anchors social innovations to existing distribution channels; and develops a plan to support strategic direction
  • Single point of contact/expertise for teams to identify opportunities and risks with social media
  • Key point of contact and relationship manager for Hearsay Social at Insurance, and sole representative for Insurance on enterprise Social Sales Leadership Team
  • Responsible for revenue generation through social media channels (such as 2015 Facebook marketing and Leadsift) to realize projected benefits and establish digital revenue stream
  • Proactively recommends opportunities to strengthen RBCI’s competitiveness, create cost efficiencies, and enhance client experience through social media & lead generation
9

Account Supervisor, Social Media Strategy Resume Examples & Samples

  • Propose and implement social media engagement strategy for clients alongside supervisor; develop content strategy and plans
  • Develop a positive working relations with clients; act as day-to-day client liaison, begin to be seen as a trusted point of contact
  • Supervise the work of account team members by setting priorities, delegating responsibilities and maintaining deadlines; manage projects and plans to ensure implementation within budget
  • Develop and strengthen good relationships with key influencer contacts
  • Finalize visibility, content and conversation audits that provide strategic counsel and insight
  • Deliver client-ready materials, including strategic programs and plans; edit materials prepared by others
  • Evaluate results against objectives, programs and plans
  • Prepare client budgets
  • Write new business proposals, contribute to pitch preparation and deck draft
  • Recognize new business opportunities and elevate to supervisors to take action; maintain and develop contacts and networks for new business
  • Mentor and supervise Senior Account Executives, Account Executives, Associate Account Executives, Account Coordinators and Associates
  • A bachelor's degree in a related field or in the liberal arts
  • 4+ years of social media experience, agency preferred
  • Mastery of social media and digital platforms, tools and landscape
10

Director, Social Media Strategy Hub Resume Examples & Samples

  • Availability and willingness to occasionally work after hours and weekends during crisis
  • Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)
  • Bachelor’s degree in marketing from an accredited university
  • Experience working in the higher education social media and blogging ecosystem
  • Supervisory experience in a social media enterprise
  • Working knowledge of NUVI social media listening software
  • Functional knowledge of WordPress
11

Assoc Dir, Social Media Strategy Resume Examples & Samples

  • Help to develop and execute social and content strategies for one or multiple clients as assigned
  • Assist in the creation and execution of influencer strategies
  • Assist in the development of editorial/thought leadership strategies
  • Manage the RFP process for social brand content program development when required
  • As part of one or more teams, educate, ideate and support planning teams in the development of integrated social and content strategies, best practices, and idea generation
  • Assist in cultivating strong relationships with third party content providers/websites to consistently source content creators and talent and other relevant vendors/partners
  • Review and identify contract points for negotiation for social.content programs in conjunction with legal/business affairs
  • Help develop and implement best practices in social and content development
  • Provide education on overall social and content industry landscape, trends and best practices to internal client and social.content teams
  • Depending on specific assignment help teams to
  • Develop marketing and community activation plans and channel design
  • Develop advanced earned and owned media distribution plans for specific programs
  • Help identify and assist in training & development opportunities for the broader teams to ensure social and content expertise is socialized among Digitas teams
  • Maintain an accurate and up to date list of major pop culture and entertainment events, award shows and celebrity happenings
  • Present and strategize with clients on specific brand social.content initiatives
  • Work with media and innovation teams to source and present new media/social.content technologies/partners
  • Maintain ongoing relationships with day to day account/creative/media/planning/tech teammates
  • A track record of working on innovative, entertainment based social and/or content heavy media programs
  • Candidate should have a hunger for/be a participant in: new technology, new content solutions, social media events and developments and a strong connection with entertainment and pop culture
  • Ability to leverage content strategies within the total communications plan
  • Demonstrated critical thinking and problem solving abilities
  • Understands fundamental social engagement, content development, and digital media planning processes
  • Ability to integrate across cross-functional teams
  • Maintains a point of view on digital media and up and coming partners, practices and initiatives
  • Client facing track record
  • Committed to flawless execution
12

Digital & Social Media Strategy Manager Resume Examples & Samples

  • 3-5 years of experience working at the corporate level on digital and social media platforms for a news and/or information content provider
  • Experience implementing and driving change within an organization
  • Effective communication and collaboration skills
  • Skilled at persuasive communications
  • Experience developing design requirements and working with vendors is a plus
  • Experience launching new products or workflows across an organization or customer base
  • College degree in journalism, social media studies, computer science or related fields
13

Social Media Strategy Internship Resume Examples & Samples

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Make recommendations for company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (Human Resources, Recruiting, Marketing and Business Development etc) to manage reputation, identify key players and coordinate actions
14

Account Executive of Social Media Strategy Resume Examples & Samples

  • Measuring the impact and return of social media and digital advertising on overall communications or PR efforts
  • Collaborating with internal and external partners to implement, optimize, track and report​ for digital and social media buys
  • Developing quantitative analyses and tracking reports to monitor performance, trends, and opportunities within social media and digital channels
  • Working with client and account teams to define KPIs for success and implement measurement programs to address client KPIs
  • Helping to identify new and emerging technology for social media measurement and bring highlight those tools for consideration
  • Working with account teams to provide analysis of social landscape and audience conversation volume, frequency, velocity, demographics, and related dimensions
  • Work with social media and digital leadership to help plan and implement digital and social media buying campaigns
  • Participating in new business to build social and digital metrics analysis into pitch proposals for new clients
  • Assist in analysis or data gathering for social team members
  • At least 2-3 years of relevant social media and digital communications experience; previous experience managing and implementing social media and google advertising buys highly preferred
  • Extensive experience using social media platforms such as Twitter, Instagram, Facebook, SnapChat, LinkedIn and their relevant advertising tools (business manager etc.)
  • Experience implementing, tracking and reporting media buys and running campaigns across Google AdWords and Google Display Network
  • Superior communication skills and ability to help clients understand, value and appreciate social and digital media programs
  • Experience measuring and monitoring social / digital media and creating business insight for how these analytics can be applied to marketing and PR strategies
  • Strong analytic skills both quantitative and qualitative
  • Strong critical thinking skills, writing skills, communication skills, consulting skills, and ability to work within a team
  • Knowledge and experience of advanced social media analysis tools required, including Sysomos, Radian6, Crimson Hexagon, UnMetric as well as advanced skills in Microsoft excel
  • Media math skills a plus
  • Highly organized self-starter, with strong ability to initiate projects and see-through to completion
  • Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done.&#8217
  • Ability to identify/​clarify campaign objectives and lead the development of KPIs that address these objectives
15

Social Media Strategy Manager Resume Examples & Samples

  • Collaborate with HQ Corp Comms team and Regional Marketing + PR teams, as well as the content team, and other key stakeholders to ensure all promotions via social media are innovative, coordinated, and consistent with the Corporate Editorial content calendar and Tier 1 initiatives
  • Analyze data and know how to use it to make informed decisions. Constantly test new strategies, new content, and new campaigns to improve content marketing efforts
  • Create, curate, adapt, and manage content for specific initiatives/social networks. This may include positioning content for Twitter, sourcing images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram, and developing post copy
  • Responsible for driving and oversight of Oracle brand channels, may include overseeing campaigns in EMEA, Sports Marketing, and Employee Advocacy; including content syndication, content publishing, gamification strategies, and measuring program performance
  • At least 5-7 years in total, including working in social or digital media
  • Proactive thinker who develops insights from data to bring creative vision and new ideas
  • Experience leading social media campaigns and content development
  • Understanding of social media tools and defining metrics for success
  • Possesses knowledge and experience in the tenets of traditional marketing
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, etc.) and how each platform can be deployed in different scenarios
  • Exceeds at building and maintaining sales relationships, online and off
  • Is a team player with the confidence to take the lead and guide other employees when necessary (e.g. content development, creation and editing of content, and online reputation management)
  • Marketing degree is welcomed, but not required with relevant work experience. Bachelor’s Degree preferred
16

Social Media & Strategy Specialist Resume Examples & Samples

  • Supervise projects, accounts and work with internal team
  • Coordinate and execute social posts, keep detailed status reports of activity on multiple client projects
  • Create and curate all published content (images, video and written)
  • Monitor, listen and respond to users
  • Write effective copy in authentic brand voice and tone for multiple clients
  • Compile social analytics reports for clients and staff as needed
  • Contribute to team brainstorms as well as assist in special projects and administrative assignments as needed
  • Monitor trends in social media tools, applications, channels, design and strategy
  • Think and plan strategically as it relates to the development of client content and campaigns
  • Be able to assume multiple brand voices in the social media spaces to authentically engage in conversations and answering questions with fans
  • Implement campaigns, develop content ideas and mange teams through the processes
  • Ability to work on multiple projects with varying deadlines, following processes and procedures, as necessary
  • Demonstrate follow through, strong attention to detail, organization and time management skills
  • Ability to learn, understand and interpret client's business, brand and social media goals
  • Strong written and verbal communication skills with the ability to present ideas and solutions effectively
  • Ability to thrive in a fast-paced environment with changing client direction, goals and deadlines
  • Ability to travel for company/client as needed
  • Additional responsibilities include supporting and managing internal Brand Amp initiatives and projects
17

Social Media Strategy Lead Resume Examples & Samples

  • BA or BS degree in Communications, Marketing or Computer Science
  • Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
  • Advanced writing and editing for the web - very minimal peer or manager edits needed
  • Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models)
  • Strong knowledge of Internet principles and web site production
  • Maintain HP marketing management systems as needed
18

Social Media Strategy & UGC Editor Resume Examples & Samples

  • Leading The Times’s main presence on Twitter and Facebook: providing coverage of breaking news and live events, conceiving and executing innovative social plans for enterprise projects and engaging readers in UGC projects
  • Developing and refining the voice of The Times on all of our off-site channels, social and otherwise
  • Building creative social native content as well as editorial content for The Times’s core platforms
  • Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences
  • Collaborating frequently with desks and journalists to identify stories that would benefit from a crowdsourcing/UGC approach and on training them on best social and UGC practice
  • Conceiving of, writing and producing projects that are sourced primarily from Times readers and social followers
  • Developing testing strategies around medium (images, video) and message (headline, social share text)
  • Working on templates that help Times journalists use social media to improve storytelling
  • Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms
  • Tracking success through engagement rates, growth statistics, reader responses and other metrics
  • Working across internal teams on using social platforms, developing workflows, and including social behavioral insights into our product process
  • Share
19

VP, Social Media Strategy Resume Examples & Samples

  • Serve as a senior social strategy contact for a major client
  • Develop and implement innovative social brand and social ecommerce strategies that are integrated with overall client marketing objectives/goals
  • Collaborate with agency partners (e.g. media) to develop and implement integrated media strategy, media planning and program execution
  • Lead development of social media management standards, policies and rules of engagement for social channels
  • Define KPIs and implement measurement, analytics and reporting methods to gauge success, providing key data and analysis of digital/social media campaigns to clients as well as internal account and management staff
  • Develop and track against client scopes of work
  • Assess social and digital technological innovations to find ways to further current client offerings and (i.e. PMDs, new social platforms, social listening tools, competitive tracking)
  • Have 9+ years of experience with a brand (client-side), or a digital advertising and/or digital PR agency, with preference for experience managing social media platforms or communities (or commensurate experience)
  • Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation
  • Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems
  • Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
  • Have exceptional creative and business writing skill
  • Have deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners
  • Understand the paid media environment and how it applies to a holistic social media strategy
  • Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
  • Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment
  • Experience working in the telecommunications industry is preferred (not mandatory)
20

Social Media Strategy Manager Resume Examples & Samples

  • Working with the APAC brand advertising team to plan and execute social media brand campaigns in South East Asia and Australia-New Zealand
  • Daily liaison with Asia team, including APAC brand advertising team
  • Ownership of the South-East Asia and Australia-New Zealand content calendars
  • Working with social media designers, creative agencies, our PR team and international teams to curate content
  • Content strategy for Australia-New Zealand Hotels.com for business campaign
  • Ensuring effective content delivery from APAC agencies
  • Monthly report on SEA & ANZ results
  • Comfortable presenting to large audiences
  • Loves influencing
  • Excited by working on international projects, either at a marketing agency or brand, particularly of social media campaigns
  • Experience in multi-stakeholder management
  • Have written social media strategies
  • Self-motivated, willing to challenge current status quo
  • Real passion for travel
  • HJI123
21

Assistant Director of Social Media Strategy Resume Examples & Samples

  • Develops goals and strategies for the social media sites maintained by University Communications and Marketing, including, but not limited to the University’s main Facebook, Twitter, LinkedIn, Instagram, and Snapchat accounts
  • Uses various tools, such as Cision and Hootsuite, to identify media, influencers and other key audiences to successfully pitch content for wide social distribution and also incorporates monitoring and data tools to engage with audiences and measure effectiveness
  • Manages the department’s social media sites, including developing and tracking key social media and digital outreach metrics and targets; working with staff across the department and University to determine what content to post each day to meet social media and digital outreach metrics and targets
  • Monitors content to ensure it meets the unit’s quality standards by removing content deemed inappropriate and regularly interacting with social media followers as needed to accomplish the department’s goals
  • Manages the search engine optimization program (SEO), employing strategies to increase traffic to content across all platforms used by University News and Media Relations. Stays abreast of the latest SEO news to improve metrics
  • Coordinates the Social Media Task Force, an interdepartmental team that oversees the social media strategy for the university. Actively promotes content via digital sources, such as social news sites, social networking sites, and blogs
  • Works with other units across Rutgers to identify additional opportunities for growth and collaborates on social distribution among various university social channels
  • Develops video, photo and editorial content as needed and implements the university’s social media guidelines
  • Evaluates social media analytics to measure audience engagement and success of promotion efforts and reports findings to relevant individuals and groups
  • Serves as a persuasive and organized team leader, working with colleagues within the department as well as with professionals from other university areas
  • Coordinates and develops promotional projects for University Communications and Marketing that use innovative, creative, and effective formats to deliver information, such as custom graphics, photo slideshows, video Q&As, blogs, and other digital presentations
  • Supervises the Editorial/Media Specialist I E/W that produces video and other multimedia content for use on social media, Rutgers Today, and other sites
  • Provides supervision and training on the use of social media and other new media tools to people across Rutgers
  • Assists communications professionals in executing a University-wide emergency or crisis communications response in emergency or crisis situations
  • Completes various other duties and tasks as assigned
  • A Bachelor’s degree in English, Journalism, Communications, or a related field, or an equivalent combination of education and/or experience
  • Also requires at least five years of social media management experience or equivalent
  • Must have substantial job experience in targeting national and niche media via social channels to successfully pitch content
  • Requires lively and vivid writing skills
  • Excellent attention to detail and strong communication skills required
  • Multi-tasking and organizational skills are critical, as is the ability to motivate creative talent, work with outside vendors and other university units, and manage editorial budgets
  • Must demonstrate good judgment and the ability to work with a variety of people and styles
  • Must be diplomatic, tactful, and able to maintain confidentiality as required
  • Must be a critical thinker and creative problem solver and stay informed of trends in social media and higher education
  • Must be able to work autonomously and as a team member and team leader
  • Ability to work effectively under pressure of deadlines and able to manage work load to meet deadlines
  • Must have a valid NJ driver’s license
  • Requires knowledge of Chicago Manual and AP style
  • Experience in higher education and management strongly preferred
  • Knowledge of the Adobe Creative Suite, HTML, content management systems and website design a plus
  • Experience shooting and editing video preferred
22

Social Media Strategy Manager Resume Examples & Samples

  • Pioneer the strategy for how to engage followers across channels, including primarily Facebook and Instagram, in addition to Twitter, YouTube, Tumblr etc., with a focused effort on increasing views and engagement
  • Define and drive the content calendar and collaborate with internal stakeholders and cross-functional partners to create, support, and execute content, campaigns and initiatives across key channels, ensuring content adheres to a consistent voice and brand guidelines
  • Create new ways to use social platforms to enhance storytelling and interact with audiences
  • Understand the interests and behaviors of the audience and how to best connect with them
  • Manage a high volume of content creation (both internally and externally), ensuring excellence in project management and creative delivery
  • Partner with marketing and PR counterparts to amplify campaigns and earned media strategies through social
  • Source appropriate agency partners and manage these relationships
  • Test and analyze results to measure the effectiveness of our efforts, with an emphasis on continuous optimization and iteration
  • 7+ years of social media and community management experience in the entertainment industry
  • Ability to craft and manage social editorial calendars and content development, as well as agency partnerships
  • Proven record of creativity and innovation in the social media space for entertainment and/or content driven brands
  • Experience influencing organizational change and getting cross-functional teams working toward a common goal
  • Ability to prioritize tasks, manage deadlines, adapt with changing priorities, and balance short-term needs with long-term strategic initiatives in a fast-paced, ambiguous environment
23

Hollister Social Media Strategy Specialist Resume Examples & Samples

  • Lead the development of strategy and content on Hollister Co. social media platforms
  • Strategize seasonal social owned tactics supporting larger brand initiatives
  • Deliver a consistent and authentic voice with creative and copy teams for HCo and Gilly Hicks channels that speaks to the customer
  • Create seasonal deliverables needs
  • Work with creative and copy teams to ideate/concept
  • Manage/produce live content and ad hoc requests
  • Strategize against a monthly content calendar that aligns with and supports brand level milestones and activity
  • Manage cross-functional teams including DTC, paid media, legal, store directors/teams, PR, legal, music, creative and copy to ensure creative and directional alignment
  • Organize all teams to support execution needs
  • Work closely with creative team to develop short, medium and long term social media channel and content strategies with a “first to market” approach
  • Assist in developing relationships with influencers and bloggers that are relevant and engaging
  • Work with Head of Social Media to define seasonal influencer strategies and lead content development with influencers/agencies
  • Monitor industry creative best practices / trends and maintain competitive library of new content opportunities
  • Develop and continuously update best practices and manage recommended rules of engagement
  • Manage store associates social ambassador program
  • Lead UGC initiatives
  • Provide support as needed to international teams (China, Germany etc.)
  • Opportunity to travel to festivals, concerts and events to support brand initiatives
24

Head of Social Media Strategy Resume Examples & Samples

  • Oversee social media strategy
  • Build and maintain partnership roster
  • Collaborate with editorial on story selection, trend/news selection, art and headlines
  • Manage social media coordinator
  • Work with art team and editorial to promote and create original content and videos
  • Work with existing Group 9 brands to share best practices and cross-promote content
  • Identify new growth opportunities and audiences
  • Interpret data to better guide and grow the brand
  • 3-5 years relevant experience in digital publishing (preferably with a focus on the food/beverage sphere)
  • Knowledge of spirits and cocktails, tapped into the bar industry
  • Highly organized with an extreme attention to detail
  • Experience managing one or more people
  • Experience with Google Analytics, Facebook Insights and Chartbeat
  • Strong understanding of social media and demonstrable experience driving content to and from various social media platforms
  • Experience with video (coming up with ideas for videos, packaging videos, curating videos for specific audiences)