Marketing Strategy Resume Samples

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D Bosco
115 Conroy Club
New York
+1 (555) 699 5295
115 Conroy Club
New York
p +1 (555) 699 5295
Experience Experience
12/2015 present
Detroit, MI
Director, International Marketing Strategy
Detroit, MI
Director, International Marketing Strategy
12/2015 present
Detroit, MI
Director, International Marketing Strategy
12/2015 present
  • Effectively manage and support the career development process of direct reports to drive engagement and future talent development
  • Work with finance and marketing leadership to help establish marketing business objectives and traffic goals for our International markets
  • Work with execution teams to plan and provide strategic oversight on new store opening marketing
  • Work with marketing leadership to help establish marketing business objectives and traffic goals for our International markets
  • Actively work to create a “one team” spirit and a climate that bridges function, role and geographic location
  • Create an ongoing marketing operating model to drive and sustain positive business performance
  • Drive development of seasonal International marketing strategies and plans to best support seasonal business objectives and product strategies
02/2011 08/2015
Boston, MA
VP, Marketing Strategy
Boston, MA
VP, Marketing Strategy
02/2011 08/2015
Boston, MA
VP, Marketing Strategy
02/2011 08/2015
  • As the leader for the Marketing strategy team, you will set best practices, manage performance and workflows and develop and optimize teams
  • Strong advocate of teamwork, performance excellence and continuous improvement
  • Lead and develop a team of high-performance and innovative marketers
  • Attract, engage, retain and supplement diverse high potential talent; create a work environment that fosters inclusion and diversity
  • Collaborate with key functions to develop our ad product roadmap and build compelling market positioning
  • Demonstrating thought leadership across the financial services industry segments, particularly insurance and asset management
  • Delineating the organizational competitive advantages and developing strategies to deepen those elements which differentiate TIAA-CREF
01/2005 01/2011
Dallas, TX
Marketing Strategy Coordinator
Dallas, TX
Marketing Strategy Coordinator
01/2005 01/2011
Dallas, TX
Marketing Strategy Coordinator
01/2005 01/2011
  • Participates in cross-functional, interdepartmental work groups and performs other duties as assigned
  • Research and conduct analysis for presentation development
  • Plans, executes, and measures webcast and webinar promotion activity
  • Works collaboratively with related departments such as client communications, design, IT, and operations to plan and implement campaigns
  • Assist in the creation, sharing and presentation of marketing plans and client/internal presentations
  • Helps articulate strategy with key omni-channel partners (peer set through manager/director)
  • Track and compile team activities to develop/share marketing overviews/post-merchandising recaps
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Washington State University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent interpersonal, written and verbal communication skills with ability to communicate and influence at multiple levels of senior leadership
  • Results driven with ability and strong experience with problem solving
  • Articulate, excellent organization skills with ability to prioritize and multi-task
  • Excellent understanding of marketing business development, branding, client communication models in a private bank or in the UHNW marketplace
  • Ability to balance multiple objectives and reassess priorities based on changing business landscape
  • Experience and proven ability to lead working teams and Senior Level Steering Committees
  • Ability to be a relentless advocate for the NAM Marketing Team, while building partner relationships
  • Ability to use own initiative and take lead for development of pro-active and creative solutions
  • Expertise with creating strategic/compelling PowerPoint presentations for Senior Leadership Review
  • Experience working in a large and complex matrixed organization
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Head of Marketing Strategy & Digital Development Resume Examples & Samples

  • Partner with the CMO and other key stakeholders to define the strategic positioning platform for the Consumer Bank to achieve vision of becoming the Primary Relationship Bank for our customers
  • In partnership with stakeholders, develop the road-map for the evolution of the positioning platform and the key strategic elements that must be considered
  • How do we best drive adoption of key Branch and Digital Innovations to most appropriately serve relevant customer segments?
  • How do we best transition our marketing model to relationship/advice approach?
  • How do we incorporate investments as a core component into our value proposition?
  • How does this positioning best come to life for key customer segments?
  • Drives the development of the Digital Marketing Strategy for the Consumer Bank
  • Serve as the strategic liaison with partners including Consumer & Community Banking Digital Product team to engage and ensure strong alignment across both groups to successfully launch digital platforms to our retail customers
  • Develop the go-to-market strategy for key digital initiatives
  • Partner with the analytics team to develop standardized metrics reporting and scorecards for all digital marketing initiatives
  • Partner with media team to develop innovative programs to achieve business goals
  • Develop the plan to accelerate digital platforms more aggressively into the marketing mix
  • Partner with the Corporate teams to determine how best to leverage Content to help engage and deepen customer relationships
  • Primary liaison for the Marketing team with the Consumer & Community Banking Strategy team on all corporate driven strategy initiatives that directly involves or have implications for the Consumer Bank
  • Solid strategic marketer with at least 15 years of integrated marketing experience, ideally within both an agency and retail environments
  • Strong leadership, interpersonal, partnership and influence management skills
  • Highly customer-centric marketer with a deep understanding and appreciation for the human and emotional elements of effective marketing strategy
  • Strong digital marketing experience
  • Experience with Retail marketing within financial services or other fast paced industry
  • Action oriented, proactive, tough-minded attitude are important success attributes as is comfortable interacting with multiple stakeholders to get things done
  • Strong people leader with a successful track record of building and motivating teams to deliver results
  • Bachelor's Degree required, Masters Degree preferred

Associate, Client & Marketing Strategy Resume Examples & Samples

  • Implement a range of marketing brand activities to promote the RBC Capital Markets’ brand platform in Canada, which include sponsorships, events, advertising, corporate and social responsibility initiatives and donations support
  • Provide marketing support for a number of global corporate platform-based functions, including: the corporate website, corporate statistics and decks, corporate awards and rankings management, social media tactics, and Human Resources
  • Monitor general marketing trends and tactics so the businesses are employing the most advanced and effective marketing practices available
  • This position does not include crisis management, media relations or internal communications as these services are provided by RBC’s Corporate Communications Group
  • BA required
  • At least 3 years of work experience
  • 5% - Monitoring general marketing trends and tactics WORKING CONDITIONS
  • Position will be an office environment
  • Position will be stressful due to the demands of the investment banking and capital markets business
  • Position will require significant attention to detail, demanding deadlines and the ability to simultaneously work on multiple projects for multiple clients

Director of Marketing Strategy Resume Examples & Samples

  • At the minimum must have a Bachelor's degree
  • 7+ years of experience in Marketing Strategy in creating/planning strategic long-term strategy
  • 7+ years of demonstrated success evaluating marketing performance i.e. partnering with analytics to comprehend performance metrics, identifying gaps, and formulating creative strategies to improve results
  • 7+ years of experience analyzing marketing campaigns (direct mail, email, digital) to optimize ROI
  • Experience working with Finance to create quarterly, annual, long range budgets/forecasts
  • Must have experience communicating/presenting to senior management on a weekly basis
  • Full time role w/ benefits, individual contributor role

Disneyland Resort Marketing Strategy Internship Resume Examples & Samples

  • Manage a strategic project and complete critical tasks that align with the over-arching strategic roadmap
  • Execute marketing tactics that are designed to increase visitation to Disneyland Resort
  • Act in a key integration role among the products, segments and growth opportunities
  • Perform analysis with Target Segmentation and create market snapshots to better understand visitation trends
  • Assist with the maintenance, tracking and efficient use of allocated funds for your assigned project’s budget
  • Well rounded business skills
  • Demonstrate strong verbal and written communication skills
  • Self starter with ability to manage multiple priorities/projects
  • Ability to cultivate partner relationships
  • Working knowledge of Microsoft Office Suite (Word, PowerPoint and Excel)
  • Interest in pursuing a career in marketin
  • Working knowledge of Mac (Keynote)
  • Proficient in speaking and translating Spanish

Aulani Marketing Strategy Internship Resume Examples & Samples

  • Leadership qualities, interpersonal skills, teamwork abilities; excellent project management skills
  • Experience in interacting with outside agencies and media
  • Excellent attitude and disposition; comfortable with ambiguity; bias for action; ability to smartly navigate organizations and build relationships
  • Advanced Excel and data analysis a plus
  • Senior or Graduate level student pursuing a degree in Public Relations, Marketing, Communications or related major OR have graduated within 6 months of the start date of the internship

Marketing Strategy Coordinator Resume Examples & Samples

  • Assist in all aspects of strategic marketing account/campaign development and execution including budget management, concept/creative development, promotional fulfillment plus client management, event coordination and travel as determined by team management
  • Proactively seek information to gain a comprehensive understanding of our industry including our content offerings, emerging technologies, platforms, trends competitive landscape and all facets of their respective accounts to influence our marketing strategies and initiatives
  • Collaborate with internal stakeholders as required to execute on account plans and activities including brand marketing teams, sales, business strategy, research, legal, etc
  • Assist in the creation, sharing and presentation of marketing plans and client/internal presentations
  • Coordinate monthly deliverable of promotional assets for affiliate accounts
  • Manage on-going affiliate requests for assets and communicate usage and subsequent promotional value back to the respective brand marketing teams and channel partners
  • Track and compile team activities to develop/share marketing overviews/post-merchandising recaps
  • Compile and distribute required updates and information needed for broader departmental communications
  • Coordinate with team and client services on B2B mailers, event hospitalities and ticket requests
  • Participate in the ongoing management of designated account budgets including invoice processing, coding and tracking
  • Provide administrative and executional support for account teams as needed, inclusive of maintaining filing systems, SAP coordination, the ordering and maintenance
  • Minimum of 1 year marketing and/or sales experience required, preferably in the entertainment, content and/or digital media environment
  • Proficient understanding of marketing fundamentals, including strategic development, creative development process and budget management
  • Effective people management, inter-personal communication skill set required to manage both internal and external relationships
  • Innovative thinker capable of generating new ideas and enhancements as it relates to the planning and execution of marketing activities in support of our company goals/objectives
  • Ability to cultivate and maintain internal/external relationships that allow us to gain critical intel and influence our marketing strategies and activations
  • Strong written and verbal communication skills including the ability to craft and present marketing plans, presentations, creative briefs, etc
  • Excellent project management and organization skills with ability to multitask and maintain projects in a fast paced, ever changing environment
  • Experience with Photoshop and Analytics

VP, Marketing Strategy Resume Examples & Samples

  • Drive global digital marketing strategy, aligned with brand standards, execution & budget for Lane Bryant. Manage digital marketing processes, plans & spend optimization across digital properties & device types. Develop specific retention, reactivation, new customer acquisition segment plans and additional sub-segments (geo/market, credit, sub-brand, category, etc)
  • Measure, test, analyze, hindsight, & report results & learnings for future optimization and continuous improvement. Leverage direct marketing, omniture, technical/tagging experience, & strong IT partnership to ensure full tracking/measurement is in place
  • Build a world-class in house digital marketing team, leveraging agencies as needed to drive traffic & revenue through Paid Search, Natural Search/SEO, Affiliates, Email, Targeted Display, Site Ratings/Reviews, Retargeting, Marketplaces, International, & Strategic Partnerships. Requires vendor management and contract negotiation experience
  • Lead a team that executes digital marketing activities aligned with the brand standards & guidelines, optimizing campaigns & spend to consumer dynamics in the market
  • Maximize digital marketing ROI: leverage strong analytics capabilities, collaborate with brand marketing & customer insights to maximize efficiency & effectiveness of our digital marketing budget across all channels. Establish KPIs to manage performance & communicate results/value to leadership team
  • Create customer & geo segment based digital marketing strategies: create digital strategies to drive customer acquisition & engagement to maximize the brand's market share, while driving brand consistency. Leverage expertise in local search, geo-targeted campaigns, & other local capabilities to support our market strategies. Develop robust attribution & tracking methodology to link digital marketing to in-store sales
  • Collaborate with the Brand Marketing leadership & IT to design & develop new innovative digital programs that elevate & advance our digital brand presence, while also supporting the growth of the ecommerce & store channels. Engage with cross-functional teams to develop new digital experiences tailored to each sub-brand. Establish digital best practices for the brand, & grow digital expertise across the Lane Bryant organization
  • Collaborate with Ascena Digital Shared Services & other Ascena brands to ensure Lane Bryant is utilizing best in class 3rd party agencies & technology solutions & maximizing their performance. Share & expand learnings & leverage efficiencies across Ascena where possible

Marketing Strategy & Analytics Assistant Resume Examples & Samples

  • Support all three Disney Channels with detailed campaign recaps
  • FaceBook post-level detail
  • Paid / sponsored campaign numbers
  • Earned FaceBook media
  • Work with manager to build social campaign benchmarks for Disney Channel, Disney Junior and Disney XD (using historical reports)
  • Utilize two social reporting tools to uncover key conversation topics, comment volume and assess sentiment across platforms
  • Support creation of team documentation
  • Various presentations for team director and VP
  • Field research inquired for all members of team
  • Take meeting notes and prepare presentation documents
  • Social campaign reporting
  • Campaign database (numbers copied over from historical reports)
  • Work with social strategy team on acquiring and aggregating FaceBook post-level performance numbers
  • Keep an eye out for new social platforms to report on
  • Builds relationships with key stakeholders/teams
  • Become an expert in FaceBook insights
  • Thoroughly understand various advertising buys on FaceBook
  • Proactive attitude—not afraid to roll up sleeves and dig into research
  • Well spoken and articulate—we give many presentations
  • Team mentality—we work very closely together
  • Relationship builder / refined social tact—Disney is a very collaborative environment
  • College Degree (BA or BS)

Director Multi Channel Marketing Strategy Resume Examples & Samples

  • Execute on digital and traditional media campaign tactics such as online and print advertising, direct mail, e-mail, edu-gaming, video programs, website updates, search engine marketing (PPC/SEO), and inside sales team support
  • Manage campaign development timelines, budgets and performance to deliver on brand KPIs
  • Oversee HCP targeting and segmentation strategies for multi-channel campaigns and database marketing programs utilizing test/control methodologies to assess campaign lift and ROI
  • Partner with multi-channel marketing analytics team to understand where and how to optimize campaigns
  • Communicate campaign (and customer) insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
  • Partner with brand teams to support sales force automation (SFA) tools and programs
  • Drive best practices and explore innovative communication channels, tactics, technology and partners with the potential to deliver on brand growth objectives
  • Inform key stakeholders on multi-channel campaign performance and reinforce support for multi-channel marketing to realize business objectives
  • Promote multi-channel marketing and digital innovation across the organization
  • Bachelor’s degree or (higher) & 7+ years of directly related experience
  • An expert in multi-channel campaign management with experience marketing to physicians using a mix of digital and traditional media channels
  • 2 to 3 years of work experience in HCP marketing with concentration in relationship and/or online marketing, including experience planning, designing and deploying digital and traditional media campaigns
  • Proven planning and project management experience supporting brand promotion initiatives in the pharma biotech industry within a leading corporation, management consulting environment or creative/media agency
  • Demonstrated success implementing multi-channel strategies and tactics to drive business growth
  • Proven experience leading and managing cross-functional teams Recruiter: Howard Fishman

Team Leader of Digital Marketing & Strategy Resume Examples & Samples

  • Implement key aspects of the Citibank Digital Strategy driving a digital experience that is globally leading providing access for our customers to features and services that are not matched by any competitor within Australia
  • Focus on identification and development of Digital Banking initiatives to support the Bank’s overall objective of customer acquisition, customer loyalty and deepening of customer relationship
  • Work with Marketing teams and Technology units to create opportunities and initiatives to achieve revenue targets and cost efficiencies
  • Identify successful Citibank e-business initiatives and solutions globally and regionally and promote these opportunities within GCG in Australia
  • Keep abreast of internet related developments and market trends in the Financial Services industry and establish ongoing monitoring of relevant competitors activity and capability
  • Continually focus and evaluate innovative solutions for e-commerce including wireless, (mobile, SMS) and other leading technology
  • Strong business acumen and able to think strategically across product and functional boundaries
  • In-depth understanding of eBusiness applications and technologies – track record in architecting and delivering web solutions across B2B or B2C channels
  • Strong leadership and team building skills
  • Budget control and planning
  • Strong interpersonal & influencing skills
  • University undergraduate degree
  • Key experience in developing e-commerce strategies and programs for online customer acquisition and servicing

WDW Domestic Marketing Strategy Internship Resume Examples & Samples

  • Manage the messaging and execution of key marketing tactics, which may include direct response television programming, engaging Web content, direct marketing campaigns, brochures, out of home media and other nationally distributed communications
  • Act in a key integration role among the brands and other business partners on projects as needed
  • Coordinate necessary approvals of marketing materials
  • Assist with the maintenance, tracking and efficient use of allocated funds for the marketing budget
  • Develop and manage on-going marketing reports
  • Provide weekly updates on departmental business for weekly reporting
  • Conduct industry and company research, including competitive assessment
  • Research and identify market trends, on-line consumer behavior, and develop on-line promotional opportunities
  • Manage website updates, working with partners to ensure messaging is timely, accurate and reflects key consumer and business communications
  • Create and edit relevant social media content and monitoring relevant trends/news/learnings
  • Manage creative assets and collect photography and/or video to be used in presentations and social media platforms
  • Provide communication support
  • Develop presentations and deliver to diverse audiences
  • Participate in team brainstorming and input meetings
  • Attend meetings and presentations with high level executives
  • Demonstrated understanding of basic marketing principles
  • Demonstrated strong presentation and partnering skills
  • Ability to multi-task, prioritize, and meet critical deadlines
  • Ability to solve complex business problems, through creative and strategic solutions
  • Proficient in a variety of software programs including Word, Excel, Power Point and Outlook
  • Basic understanding of marketing strategy
  • Ability to quickly learn and understand new markets and businesses
  • Prior Participation in the Disney College Program
  • Proven working knowledge of the Walt Disney World Resort
  • Ability to construct and present a compelling, strategic story from data analysis and consumer insight / research findings
  • Previous internships or extracurricular activities, including membership in AMA, PRSSA, AAF, or other organizations are also valuable
  • Demonstrated proficiency in Adobe PhotoShop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat
  • Demonstrated proficiency in Keynote
  • Demonstrated proficiency in CMS and HTML
  • Demonstrated business knowledge of social media
  • Fluent in Portuguese
  • Junior, Senior or Graduate level student pursuing a degree in marketing, business, communications or related major OR have graduated within the past six months

VP, Fandango Sales & Marketing Strategy Resume Examples & Samples

  • Lead ad sales strategy and align Fandango Content, Marketing, Technology teams with the NBCUniversal Sales Organization (inclusive of planning, research, ad operations/technology) to develop and execute advertiser offerings and solutions inclusive of media, content and marketing-based opportunities that are distinctive to endemic studio and non-endemic categories
  • Create and socialize these offerings and packaging strategies across the key internal constituents to ensure feedback and full adoption across all teams
  • Lead the sales marketing team to develop winning solutions for all client-specific RFPs & brainstorms, formulating marketable sales strategies that are customized to fit specific client objectives; includes brainstorming and liaising with digital editorial/production teams to create compelling sales programs
  • Constantly refine Fandango go-to-market strategy to stay competitive and relevant within the evolving digital landscape
  • Be the Fandango thought leader to interface with Senior clients and agency prospects
  • 8-10+ years of experience in digital advertising ad sales marketing with experience within the entertainment space working with movie studios, advertising agency, and digital company with ad supported revenue or highly related experience. Studio experience is highly valued
  • 5+ years successfully managing cross platform and/or digital sales promotion teams
  • Ability to supervise, develop and motivate a team consisting of marketing, operational, and creative staff
  • Excellent communications skills (both verbal and written)
  • Familiarity with the standard digital analytics tools (Omniture, @Plan, comScore, etc.) and ability to derive insights from the data
  • Master’s degree or equivalent experience preferred

Marketing Strategy MBA Intern, Studio Resume Examples & Samples

  • Assist with integrated planning and strategy for Summer/Fall 2015 and Spring/Summer 2016 Disney Live Action, Marvel Studios and Lucasfilm theatrical releases
  • Develop, organize and maintain cross-departmental campaign planning documents
  • Create campaign presentations and reports for executives and filmmakers
  • Help coordinate efforts across departments around key campaign milestones/events
  • Conduct analysis projects to help better understand audience opportunities across films
  • Assist in competitive and post-analysis snapshots for select titles
  • Strategic thinker with superior collaboration and presentation skills
  • Solid ability to pull from various resources the information needed to help form strategic recommendations, post-analysis insights and landscape snapshots
  • Ability to share POV and be a good thought-partner for various projects
  • Ability to apply business acumen/analytics into creative ideation process
  • Proficient in both MAC and PC, including Microsoft Office Suite, Apple Keynote and the Adobe Suite (Acrobat, Illustrator & Photoshop)
  • Strong interpersonal skills and ability to work well in a team environment
  • Currently enrolled in an MBA program, preferably with an emphasis in Business, Marketing, Advertising, Communications, Cinema/Television or related field
  • Undergraduate degree in Marketing, Communications, Advertising, Business Administration or related discipline
  • At least 2 years of prior full-time work experience in a related industry

Sales & Marketing Strategy Internship Resume Examples & Samples

  • Currently pursing a Bachelor's degree or equivalent in Marketing, Communications, Business or equivalent
  • Must be proficient in Microsoft Word, PowerPoint, Excel, Outlook
  • Proven self-starter and ability to balance multiple priorities
  • Marketing, advertising or creative agency experience
  • Versed in and / or familiar with social media platforms
  • General knowledge of sales distribution channels, especially in Tourism industry
  • Knowledge of Disneyland Resort and Walt Disney World Resort
  • Senior pursuing a Bachelor's degree or equivalent in Marketing, Communications, Business or equivalent with minimum 3.0 GPA
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Head of Content Marketing Strategy Mar Resume Examples & Samples

  • Document the content marketing strategy
  • Identify the primary channels for how Prudential Retirement communicates with customers (digital, social, print, an in-person). Analyze, measure, iterate all content marketing activity
  • Develop and execute how Prudential Retirement executes and tells its story in each of these channels. Ensure all creative and branding initiatives have a consistent message across channels
  • Develop standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and repurposing including the real-time implementation of content strategies
  • Establish work flow for requesting, creating, editing, publishing, and retiring content
  • Collaborate with the owners of each channel to drive the overall content calendar for the organization
  • Oversee the work of the Content Marketing team who will be responsible for content / editorial management; design approval; web / print / event resources for content marketing; project budgeting; audience development strategy; and research and measurement
  • Ensure processes around social media engagement, syndicated content usage, and owned / earned / paid media evolve in a highly regulated environment
  • Represent the Voice of the Customer, regularly interacting to gather needs and reactions so that their voice may be shared with the senior most members of the company
  • Manage the budget of the content marketing team
  • Negotiate with content sourcing contractors and voice-of-the-customer vendors
  • Minimum of 12-15 years of experience in marketing, including domain knowledge in digital, publishing, and translation/interpretation of data
  • Financial services industry knowledge a plus; knowledge of intermediary, institutional, individual, and influencers of retirement/financial services also a plus
  • Proven ability to build and lead a new marketing functional competency
  • Strong collaboration and influencing skills in a matrix environment
  • Exceptional people leadership skills
  • Superior strategic, communication, and presentation skills
  • Proven problem-solving skills

VP Digital Marketing Strategy Consumer Banking Digital Marketing Resume Examples & Samples

  • Identify and implement digital strategies to drive awareness and engagement of CPC and it’s benefits/initiatives among target customer groups
  • Partner with digital team colleagues to measure and optimize CPC initiatives
  • Partner with CPC Marketing Manager to craft and steward a content strategy to leverage rich thought leadership content in multiple formats across multiple channels and tactics to drive customer awareness, engagement and overall relationship with the bank
  • Work with technology, analytics and content experts to enhance email and digital communication channels to deliver relevant and engaging content to clients
  • Leverage and share best practices across segments and product groups to ensure a seamless and best customer experience for our clients
  • Lead the efforts to optimize the digital components of the Chase Private Client advertising campaign
  • Lead efforts to communicate new and innovative digital efforts to consumers and the field
  • Utilize web analytics data to drive marketing decisions based on customer interactions and onsite behavior
  • Act as thought leadership lead for the role of and best practices for digital among CWM stakeholders
  • 4 year college degree, preferably in Marketing, Advertising, Communications or related-field. MBA a plus
  • 7+ years experience successfully managing digital marketing campaigns for a business or agency
  • Data-driven, results-oriented with the ability to quickly analyze data and make decisions that drive program performance
  • Experience with web analytics tools
  • High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
  • Creativity and innovation focus with an eye on constant, measured improvement

Svp, Marketing Strategy Elk Grove Village Resume Examples & Samples

  • Collaborate with Partner Management team and Partners to develop retail and portfolio integrated strategic plans - optimizing account acquisitions, driving profitable sales and improving cardmember usage and retention
  • Develop and manage both short and long-term marketing plans to drive retail and credit sales growth
  • Oversee cross-functional teams responsible for implementing marketing programs
  • Continually stay abreast of industry best practices and Partners retail model to develop programs to drive a strong credit culture
  • Present marketing strategies internally and to senior partner contacts to drive alignment of partnership goals
  • Leverage data to identify portfolio trends and areas of opportunity
  • Identify and leverage industry, Citi and Retail Services best practices to drive informed decisions
  • Create and manage partner marketing budgets to maximize return on investment through analysis of promotional efforts and programs
  • Ensure Compliance to all Compliance & Regulatory Standards
  • Bachelor’s degree, MBA desirable
  • 10+ years in a Senior Marketing role, predominantly client facing/client management positions
  • Retail card marketing experience
  • Previous leadership track record in marketing, planning and analysis, and leveraging data to make informed decisions
  • Strong analytic skills and understanding P&L drivers
  • Demonstrated success in a highly matrixed team environment and ability to build positive cross-business relationships
  • Ability to communicate business rationale to internal & external counterparts
  • Excellent interpersonal and influence management skills

Regional Marketing Strategy Manager Resume Examples & Samples

  • Develop and maintain the market and competition evaluation for countries within the Asia Pacific region together with the local companies
  • Based on market evaluation, support development and execution of business plans for the national companies in the Asia Pacific region
  • Ad-hoc support of non-direct market-related strategic initiatives
  • Close cooperation with the Global Market Evaluation Network

Disney Marketing Latin Marketing Strategy Internship Fall Resume Examples & Samples

  • Helping to lead marketing programs and strategy development to drive demand for Disney Parks
  • Assist in analyzing and providing reports that track segment and business performance
  • Strong partnering skills and organizational skills with attention to detail
  • Proven self-starter and ability to balance multiple priorities with minimal direction
  • Native fluency in Portuguese (or Spanish)
  • Strong understanding of Brazil and Latin America
  • Senior or Graduate level student pursuing a degree in Marketing, Business or related field OR have graduated within 6 months of the start date of the internship
  • College transcripts (official or unofficial) - Please upload your transcript while completing the online application

VP, Marketing Strategy Resume Examples & Samples

  • Deep and broad financial services industry knowledge of various markets, future trends, and service offerings
  • Leading cross-organizational teams to address major strategic assignments, including framing the strategic rationale, assessing opportunities for TIAA-CREF, building action plans to execute on opportunities, and where appropriate, playing a leadership role in execution
  • Demonstrating thought leadership across the financial services industry segments, particularly insurance and asset management
  • Delineating the organizational competitive advantages and developing strategies to deepen those elements which differentiate TIAA-CREF
  • Advisory Skills
  • Experience in working with a matrixed management structure, including an ability to influence and partner with business unit leaders
  • Strong analytical and conceptual skills, as they relate to strategic planning, cost and performance measurement, competitive positioning, reengineering, organization design, general profit improvement, operations improvement and market planning
  • Exceptional experience with line-of-business issues including strategy, operations, organization, and information technology
  • Strong financial analysis skills as they related to measuring financial performance, return on investment/equity/assets, profitability models and other key measures in the financial services industry
  • Proven experience in developing strategy and leading major strategy initiatives
  • Demonstrated experience in project management, and in managing multiple, competing priorities in a dynamic environment
  • Experience leading change in an organization undergoing transformation
  • The successful candidate must have strong interpersonal/communication skills with professional staff, senior level executives, and the business community at large

Svp, Marketing Strategy Resume Examples & Samples

  • Take an active role in creating an environment of innovation, collaboration, transparency, accountability and trust
  • Integrated Marketing Strategy
  • 15+ years of Marketing experience in the Financial Services industry
  • 5+ years of experience in a VP or above level role
  • Demonstrated ability to frame higher order business challenges and build out robust structured and analytical approaches to address them
  • Ability to build stakeholder engagement, asking the right questions to provoke higher order thinking in a way that leads to insightful and integrative solutions that positively impact the business
  • Demonstrated ability to lead / manage large scale projects and transformation efforts, while managing client/stakeholder relationships and providing thought leadership to teams
  • Adept at working in a complex organization and experienced at the nuanced and complex world of decision making in a corporate environment with multiple, engaged stakeholders
  • Experience attracting and building high-performing and achievement-oriented teams that have delivered success
  • Knowledgeable about new business models in retirement and investment businesses and maintains a strong network across the industry while staying abreast industry developments and trends

VP, Retail Marketing Strategy Resume Examples & Samples

  • Strategic Definition & Planning
  • B.A./B.S. degree in Marketing, Business Administration or related field
  • 10+ years of marketing strategy experience in a direct-to-consumer and retail environment, with solid knowledge of communications, advertising, and public relations
  • Financial services industry experience with deep expertise of Retirement products and services
  • Experience working within a high growth, fast-paced, entrepreneurial environment and defining new strategic direction
  • Experience managing and building collaborative relationships with a variety of stakeholders, both within and outside of marketing
  • Ability to balance strong strategy skills and business acumen with an analytical and problem solving bent
  • Proven record of leadership skills that effectively drive a team of experienced marketing professionals
  • Executive presence with superior verbal and written communication skills

Director, Annuity Marketing Strategy Resume Examples & Samples

  • Reports directly to the VP of Investment Marketing to ensure consistency and execution of brand and communication strategy for all annuity products across the Investment business
  • Provide input into Investment-wide marketing plan and campaign strategy
  • Specifically develop annual strategic marketing plans for annuity products, including strategic briefs and objectives for targeting existing and new markets
  • Work closely with Digital Marketing Strategy teams and provide input for digital-specific strategies for annuity products
  • Coordinate with product management, sales and Client Relationship Development teams to align on positioning for new product launches and ensure the delivery of consistent, compelling and relevant annuity product branding, communications, and concepts
  • Develop and refine annual marketing budget for annuity marketing activities
  • Bachelor’s degree in Marketing, Communications, Business Administration or related field
  • 10+ years of marketing experience with solid knowledge of communications, advertising, and public relations
  • Financial services experience with specific expertise of Investment products and index & variable annuities
  • MBA or other relevant advanced degree strongly preferred
  • Securities license (Series 6, 7, 24 or 63) strongly preferredAbility to establish long-term strategic growth initiatives

Marketing Strategy Graduate Internship Resume Examples & Samples

  • Manage and support strategic project(s) and complete critical tasks that align with the over-arching strategic roadmap
  • Analyze and interpret data to determine marketing program performance and identify opportunities to grow revenue and operating income
  • Manage the messaging and execution of assigned program tactics to ensure they are strategically aligned with business priorities
  • Manage consumer direct marketing efforts targeting all key audience segments including locals, domestic guests, as well as growth markets
  • Possess great professionalism, excellent listening, written, and verbal communications skills
  • Project manage a high-volume, fast-paced portfolio of tactical programs balancing strategies and details
  • Develop productive partnerships across disciplines, as well as lead cross-functional teams in a collaborative and inclusive environment
  • Ability to handle highly confidential information
  • Ability to construct and present a compelling story from data analysis and consumer insight / research
  • Experience in multicultural marketing
  • Proficient in Spanish
  • Student currently pursuing a Masters degree in Marketing, Business or related field OR have graduated within 6 months of the start date of the internship
  • Résumé (outlining all of your required qualifications)

Marketing Associate Domestic Marketing & Strategy Resume Examples & Samples

  • Assists and leads the development and tactical execution of the domestic integrated communication plans
  • Provides strategic input and direction to ensure consistency across platforms and channels
  • Partners with key disciplines to ensure tactics are strategically aligned
  • Leverages consumer insights and key business metrics to improve business results
  • Influences content and updates to dedicated pages in the Disney World website; analyzes key site metrics to optimize results
  • Works with local boroughs in the development and approval of co-produced projects
  • Hispanic Market Expertise
  • Strong written and verbal communications with excellent presentation skills
  • Demonstrated understanding of consumer insights and research
  • Ability to handle multiple task simultaneously
  • Strong organization and project management skills with attention to detail
  • Proven experience with 3 - 5 years of marketing, communications or similar field
  • Understanding of the Disney Vacation product portfolio
  • Knowledge of other Multicultural markets (i.e: African American)
  • Spanish language fluency
  • Bachelor’s degree or equivalent – Marketing, Business

Industry Marketing Strategy Manager Resume Examples & Samples

  • Drive GTM strategy for integration of mergers and acquisitions as well as new product introductions
  • Develop GTM strategies with clearly defined priorities, opportunities, goals, and objectives that include
  • Sales projections
  • Strategies for direct and indirect channel sales
  • Pricing and packaging
  • Competitive strategies
  • Requirements for industry marketing
  • Requirements for sales enablement
  • Track and regularly report on key performance indicators
  • Collaborate with the Business Models and Pricing team to ensure alignment with strategy
  • Identify high level requirements representing target industries
  • Facilitate cohesive execution in offering definition, brand, financial impact and transaction management & entitlement
  • Partner with Industry Business Development and EMS teams to ensure offerings fit frameworks, develop new frameworks, and are operationally viable
  • Provide input to the research team on offering and pricing related studies and analysis
  • Collaborate with Offering and Pricing Management team to guide new offerings via Offering and Pricing Governance Process
  • Collaborate with product development teams to ensure the technology aligns with GTM strategies and business models
  • Align with sales leads in all regions to develop an understanding of local market conditions to inform above
  • Optimize GTM processes to be more agile in a global and dynamic business environment and a portfolio with increasingly shorter release cycles
  • BS in marketing, architecture or engineering
  • Experience with the design and engineering software market
  • Experience with indirect sales channels
  • 5+ years in high-tech industry
  • 5+ years in high-tech marketing

VP IAS Marketing Strategy Resume Examples & Samples

  • Provide senior level leadership of team that has a major impact to business; balance day- to -day oversight with strategic direction & decision making; accountable for team results
  • Build, direct and control strategy, budget, resourcing, and priorities
  • Apply insights from voice of the client research and competitive market intelligence to shape positioning and client experience
  • Lead team of deep subject matter experts who interface with the IAS business, the Marketing organization, and other areas within TIAA-CREF to develop integrated marketing plans, campaigns, tools and resources that support a multi-channel engagement approach
  • Actively manage marketing resources and budgets, ensuring marketing programs are developed and executed to maximize ROI
  • 10-15 years of experience in strategic marketing, business strategy or strategic product development
  • 10 years+ team management experience
  • Series 7, 24 licenses (preferred)
  • BA or equivalent, MBA or Advanced Degree preferred
  • Seasoned relationship builder able to establish effective partnerships at all levels and functions of the organization
  • Excellent team building and communications skills that establish trust, credibility and respect
  • Deep knowledge of the wealth management advisory market we serve at TIAA-CREF including the customers, advisors, and the financial products that support the Mass Affluent and HNW segments
  • Exceptionally strong verbal and written communications skills; ability to represent Marketing at all levels of the TIAA-CREF organization and influence outcomes in a matrix environment
  • Excellent project management and organizational skills. Must have the ability to manage multiple, complex initiatives providing leadership and guidance in a dynamic environment
  • Strong business acumen, budget management and a proven track record of driving ROI
  • Ability to prioritize complex, high volume of work
  • Flexible, yet able to lead by driving clarity and attain results within a highly fluid environment

VP, Segment Marketing Strategy Resume Examples & Samples

  • Lead definition and execution of Prudentials segment strategy, value proposition and content strategy focused on delivering maximum engagement among tax-exempt plan sponsors and key decision-makers (CFOs, Treasurers, benefits/HR managers and key influencers (consultants, advisors, trade, other stakeholders)
  • Define, test and rollout innovative prospect engagement programs across a portfolio of on-going engagement programs, communications and marketing. Evaluate and incubate pilots, assess best practices, drive next generation campaigns and rollout plans
  • Define, stage, oversee development of end-to-end go to market marketing, thought leadership, digital, communications and tools
  • Articulate multi-year marketing roadmap, business case, resources, deliverables, metrics to test and learn, roll-out wins that best contribute to business and client success
  • Enable clear, compelling selling system and tool-kit for sales and intermediaries
  • Work collaboratively with Sales, Relationship Management, Busines Development, Product, Service, Finance, Customer Experience, Strategy, and Marketing to ensure our marketing investments and programs best enable growth and client satisfaction
  • Assess go to market to inform new marketing strategies, prospecting, branding, channel mix, programs,
  • Enable the clear, consistent, and compelling brand positioning and value proposition
  • Lead Marketing Strategy, plan and execution spanning branding, value proposition, segmentation, target prospecting, content strategy, thought leadership, engagement, metrics, optimized/integrated marketing channels, test and learn calendar and rollout opportunities
  • Define segment core sales system, marketing content, messaging strategies and distribution; build institutional grade marketing assets to deliver prospect awareness, engagement and consideration
  • Identify, evaluate, scope, select and manage suitable external marketing resources as well as collaborate with internal agency and corporate marketing partners
  • Identify develop, manage and prioritize marketing budget, resources, phasing of deliverables to enable right progress and staging of new programs, tools and capabilities for maximum impact
  • Bachelors Degree required, Advanced Degree preferred
  • Retirement industry experience required
  • Minimum 10-15 years strategic marketing experience or a related function
  • Expert B2B marketing (plan sponsor, institutional consultant, retirement plan advisor, tax-exempt sector a plus)
  • Success driving sales growth through multi-channel institutional sales process, building and executing impactful lead generation, positioning, selling system and optimized marketing channel mix
  • Proven ability to lead diverse cross-functional team, driving quality and results in matrixxed environment
  • Outstanding strategic problem-solving, market and business acumen, analytics, creativity
  • Excellent written and verbal communications and influence management
  • Series 6 and Series 26 required within 120 days of employment
  • Can be based in New York City, Hartford CT, Woodbridge NJ

Hispanic Marketing Strategy Manager Resume Examples & Samples

  • Leverage consumer insights to develop, lead and implement strategic marketing communication programs and brand initiatives to build awareness
  • Enhance the brand and drive incremental visitation from the Hispanic market
  • Leverage performance analyses and identify opportunities to grow revenue
  • Leading multi-discipline team members in developing and implementing integrated marketing plans and acting as a liaison with cross-functional partners in the development of Hispanic growth opportunities
  • Strong knowledge of the Hispanic market
  • Demonstrated leadership with cross functional teams
  • Demonstrated ability to handle multiple tasks simultaneously while maintaining cross function relationships
  • Strong presentation and influence skills

SVP, Costco Marketing Strategy Manager Resume Examples & Samples

  • 10+ years of related financial services or marketing experience
  • Proven strong communication skills
  • Ability to work effectively and present to senior staff and clients
  • Experience using multiple channels to market services (digital, print, email, etc.) 

Group VP, BB Marketing Strategy Resume Examples & Samples

  • Direct a team of local Client Strategy Directors to develop and deliver high quality, strategic marketing solutions that return on investment for our advertising customers. Guide the local Client Strategy Directors to establish and execute the highest priorities around sales support, and monitor performance to attain revenue goals. Areas of responsibility include client strategy, B2B marketing strategy and execution, project management, leveraging analytics and insights and directing creative staff
  • Develop B2B marketing collateral, presentations and other internal and external communication to ensure we are “telling our story” to the business community. Leverage primary and secondary research to generate actionable insights
  • Work with the Group President, Group VP of Sales, and local publishers to formulate and implement key sales planning efforts. Lead annual planning process. Use marketing intelligence to gain a firm understanding of market potential and critical business opportunities by market
  • Collaborate with other Gannett sales and marketing leaders to support world-class sales and marketing transformation within West/Interstate Group, with a strong focus on the largest revenue markets. Provide consultation to individual media properties and work with underperforming sites to develop strategies and improve performance
  • MBA preferred. 10+ years of experience in B2B marketing, business/market development, advertising agency and/or client strategy with a proven record of delivering results
  • VP or director level experience with track record of building and managing a highly effective team
  • Multimedia marketing expertise, including fluency with digital, social media, and traditional media
  • Media planning expertise, including a deep understanding on how to harness different media options to deliver measurable value
  • Brand marketing expertise, including brand strategy and brand governance
  • Excellent interpersonal and communications skills to thrive in a matrix environment

Marketing Strategy Resume Examples & Samples

  • Drive development of CPB NAM Marketing Strategy & Business Plan Model – translating strategy into a Client Marketing, Communication and Event Framework, aligned with business goals and objectives
  • Drive NAM integration with Global Marketing Strategy, building consistent alignment with all relevant business deliverables
  • Drive development and lead management of NAM Marketing Budget – track budget projections and forecasts, build analyses of results for leadership team review, oversee NAM integration with Global Marketing Budget deliverables
  • Provide Planning & Oversight for Marketing Financials & Budget Deliverables to include – the annual Marketing Budgets, Event Accruals, ROI Tracking, Charitable Contributions, Sponsorships, and budget allocation with Client Entertainment and Ticketing Services Team (CEATS)
  • With Global Client Management Team – (1) drive NAM integration and execution for the Client VoC Survey and results tracking process, (2) drive further development of NAM Client Segmentation & Database Analytics and Tracking Model, (3) drive NAM Global Client Reporting & High Focus Client List on-going development
  • Lead development of a Client Segment / Private Bank Driven Research Model & Competitive Framework – UHNW, HNW, Family Office, Law Firm Group focus to include industry trends and business performance reporting
  • Team Liaison with Partner Teams – ICG, Markets, Consumer Bank, Citigold, PR and Corporate Affairs
  • Excellent interpersonal, written and verbal communication skills with ability to communicate and influence at multiple levels of senior leadership
  • Ability to use own initiative and take lead for development of pro-active and creative solutions
  • Expertise with creating strategic/compelling PowerPoint presentations for Senior Leadership Review
  • Experience and proven ability to lead working teams and Senior Level Steering Committees
  • Experience working in a large and complex matrixed organization
  • Excellent understanding of marketing business development, branding, client communication models in a private bank or in the UHNW marketplace
  • Articulate, excellent organization skills with ability to prioritize and multi-task
  • High degree of strategic, business and budget plan development with strong analytic acumen
  • Results driven with ability and strong experience with problem solving
  • Ability to be a relentless advocate for the NAM Marketing Team, while building partner relationships
  • Ability to balance multiple objectives and reassess priorities based on changing business landscape

Director Ecrm & Digital Marketing Strategy Resume Examples & Samples

  • Develop, articulate and operationalize an integrated Digital Marketing and Sales Strategy covering Paid Media, eCRM, RBC and Websites
  • Leads RBC’s e-CRM strategy and develops roadmap with a goal to define, initiate and deliver extended capability for Advertising and Marketing with Enterprise wide scope and leveragability as a key priority
  • Strategy development to include current and future state assessments, target state definition, maturity/gap analysis, risk assessments and operating model reviews
  • Owns the strategy for and execution of the Digital e-CRM and e-Mail Marketing roadmap for all Enterprise and LOB web properties through the management of the eCRM and Analytics team (5 direct reports) to drive revenue and ROI optimization
  • Accountable for continuous improvement in eCRM capabilities in consultation with Marketing Heads and Digital Marketing Managers in an effort to optimize digital marketing campaigns
  • Leads data-driven business decisions by identifying, understanding, capturing, organizing and disseminating Digital Channel information
  • Management of vendor relationships and the primary RBC Digital Marketing point of contact for contract negotiation and procurement discussions related to eCRM infrastructure
  • Develop and update the digital strategy for RBC business groups in support of VP, DM&S, sharing success models and identifying emerging best practices and technology solutions for inclusion in integrated marketing campaigns and the digitization of internal business platforms
  • Develop and update strategy for RBC’s 3rd party advertising spend to maximize ROI of Search Engine Marketing, Display Advertising and E-mail acquisition programs. Support multiple business lines, leveraging internal impact and influence, industry and channel research where necessary to meet goals

Senior Manaqer Partnerships & Marketing Strategy Resume Examples & Samples

  • Strong strategic thinking and analytical skills required to develop the vision, goals, strategies, and plans for Canadian Marketing
  • Initiative, forward thinking and creative problem solving skills with the ability to support or stimulate strategic solutions
  • Skilled in gaining commitment and alignment of various stakeholders through the use of strong interpersonal skills
  • Strong analytical skills, with thorough knowledge of marketing analytics and reporting
  • Thorough knowledge of E.O. working environment
  • Thorough knowledge of Canadian Banking Division’s products and services and business lines an asset

Marketing Strategy Graduate Internship Resume Examples & Samples

  • Analyze and interpret data to determine marketing program performance
  • Identify opportunities to grow revenue and operating income
  • Manage the development and execution of assigned program tactics to ensure they are strategically aligned with business priorities
  • Identify needs for consumer insight, and work with partners to prioritize and plan research
  • Student currently pursuing a Master degree in Marketing, Business or related field OR have graduated from a Master degree program within 6 months of the start date of the internship

Marketing Strategy Internships Resume Examples & Samples

  • Support Marketing Strategy Managers in the development and execution of complex marketing initiatives for Disney Parks and Walt Disney World® Resort in Florida
  • Coordinate and manage a variety of projects aimed to increase relevancy, drive intent to visit, and accelerate conversion
  • Partner with other Marketing teams: Advertising, Media, Creative, Public Relations, Digital, CRM, Broadcast and Alliances to support business needs and the development and execution of marketing strategies
  • Assist in researching, analyzing and providing reports that track segment and business
  • Provide communication support for various aspects of the EarMarked Program through multiple channels, including web site updates
  • Provide timely responses to internal partners and external travel agency accounts for e-mail directed to the EarMarked Program Administrator
  • Assist Program Manager in the development of program enhancements by becoming well versed in the EarMarked program
  • Provide project management oversight and/or support for development of marketing tactics
  • Assist with development of presentations
  • Test uploading of marketing materials into various online systems
  • Assist with other projects as necessary
  • The intern in this role will work closely with the marketing managers responsible for Disney Destinations sales channel marketing primarily through third party ticket sellers and accommodations in Central Florida with additional support to Cast ticket sales channels both on-site and off-site Disney
  • Assisting with outlining sales strategies and marketing plans through to tactical execution while assisting in gathering of consumer insights, securing marketing copy and creative assets for collateral materials, ensuring compliance of copyright guidelines
  • Strong organizational and project management skills with attention to detail
  • Proven analytical capabilities and experience turning data into actionable recommendations
  • Ability to construct and present a compelling story from data analysis and consumer insight/research findings
  • Proven self-starter with ability to balance multiple priorities with minimal direction
  • Strong partnering skills with ability to manage conflict to positive resolution
  • Ability to work both independently and with a team in a fast-paced, demanding, professional environment
  • Demonstrated critical thinking, problem solving and decision making skills
  • Interest in pursuing a Marketing career with Disney
  • Must be proficient in Microsoft Excel, PowerPoint, Word, and Outlook
  • Graduate student or candidate
  • Previous relevant experience with an internship, student organization, or other Brand Management, Marketing, or Advertising role
  • Cursory knowledge of the Walt Disney World® Resort
  • Travel Industry Sales experience
  • Fluent in Spanish (verbal and written)
  • College transcripts (official or unofficial) - You will not be considered for this role if you do not upload a transcript. Please upload your transcript while completing the online application

Marketing Strategy Internships Resume Examples & Samples

  • Support the team in the development and execution of complex marketing initiatives to drive awareness, engagement, and conversion
  • Ensure accuracy, alignment, and compliance with the Disney Vacation Club brand by providing strategic, tactical, and creative input into marketing tactics
  • Demonstrated strong project management and organizational skills with attention to detail
  • Demonstrated marketing/communication experience (basic skills required; strong skills preferred)
  • Demonstrate leadership experience in a professional or organizational role
  • Ability to manage multiple priorities and meet deadlines
  • Ability to learn and adapt quickly in a fast-paced environment
  • Demonstrated proficiency in Microsoft Office Suite (Word, PowerPoint and Excel)
  • Demonstrated knowledge of social media and proven creative writing skills
  • Demonstrated proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Acrobat

VP, Marketing Strategy & Analytics Resume Examples & Samples

  • On the analytics front, this role has accountability to build a more data-driven organization and will partner closely with other areas of the Broker-Dealer including finance and the field sales organization
  • On the strategy front, this role will help develop strategies for key client and advisor initiatives, including target client evolution and prospect and client experience, and coordinate ongoing efforts to implement these strategies across the Broker-Dealer
  • Lead efforts and work closely with corporate partners, including finance, business units and other analytics resources to
  • Demonstrated expertise in analytics and strategy
  • MBA (or other relevant advanced degree)
  • Strategic thinking ability and proven understanding of drivers and linkages across large, matrixed organizations
  • Strong relationship skills; ability to build and maintain collaborative partnerships and influence and negotiate with stakeholders
  • Work experience: 7-10 years in consulting, strategy, analytics roles
  • Demonstrated ability to think strategically, drive innovation, and translate strategy into tactical implementation and desired results
  • Exceptional problem solving skills combined with strategic vision and the ability to drive projects to completion
  • Strong communication and presentation skills, both written and verbal
  • Proven record of managing and delivering multiple initiatives concurrently
  • Highly motivated leader who thrives in a competitive business and rapidly changing environment
  • Proven leadership skills including building and maintaining a positive working environment. Experience leading, managing and motivating a team to success
  • Series 7 license or ability to obtain within 90 days

Global Marketing Strategy & Insights Lead Resume Examples & Samples

  • Champion the overarching brand vision for Airbnb and translate that into strategies that can build to that ultimate vision
  • Lead the strategic direction and implementation of a global consumer segmentation
  • Craft an overarching research strategy and lead the teams to execute the research to gain deep user insights
  • Develop regular user insight briefings that can inform marketing as well as other areas of the business
  • Work with the Head of Marketing Operations to lead the annual and quarterly strategic planning process to ensure there is strong input as assess the plans against the overarching strategy
  • Lead a team that will drive user insights and craft strategic and creative briefs on a day-to-day basis
  • Develop and maintain a user insights library that can be used by teams to inform tactical strategies and plans

Mutual Fund Marketing Strategy Analyst Resume Examples & Samples

  • Reports directly to the Director, Mutual Fund Marketing Strategy to ensure consistency and execution of brand and communication strategy for all investment products
  • Responsible for input into Investment-wide marketing plan and campaign strategy
  • Review and analyze results of marketing initiatives and key performance indicators to drive marketing strategy
  • Proactively research new marketing content ideas as it relates to product positioning, competitive analysis and sales ideas
  • Chartered Financial Analyst® (CFA) strongly preferred
  • Securities license (Series 7, 6, 63) strongly preferred

Variable Annuity Marketing Strategy Analyst Resume Examples & Samples

  • Reports directly to the Director, Annuity Marketing Strategy to ensure consistency and execution of brand and communication strategy for all investment products
  • Conduct research on competition, markets, industry trends, campaigns, promotions, regulatory developments and other sources to help in the development of marketing strategy and creation of marketing materials
  • Develop product and asset class content based on market research or product landscape
  • Communicate and collaborate with business partners in other functional areas, including product, sales, business development, IT, marketing analytics, marketing services, customer experience and senior management
  • Responsible and accountable for the execution of ad hoc research and special projects, as needed, directed toward strategic business growth
  • Bachelor or advanced degree in Economics, Finance, Business Administration or related field
  • 3-5 years industry related experience or financial service industry experience with knowledge of financial services investment processes and terminology
  • Demonstrated ability to organize and analyze complex data sets with a demonstrated understanding of relational databases and data extraction
  • Strong analytical, critical thinking, planning and organization skills
  • Experience using market research tools, such as FactSet, Morningstar Direct, Bloomberg

VP-digital Marketing & Strategy Resume Examples & Samples

  • Understanding of the overall digital/ social/ mobile landscape in terms of trends and technology
  • Working knowledge of Website Analytics tool like Omniture, Webtrends, Google Analytics etc
  • Working knowledge of Content Management Systems like Teamsite/Adobe Interwoven etc
  • Working knowledge of Social Media monitoring tools
  • Experience on SEO, SEM, Digital Media Planning & Buying
  • Basic understanding of technology like HTML5, Responsive vs. Adaptive mobile design etc
  • Ability to lead in a matrixed organization and manage internal and external stakeholders
  • Combination of strategic & tactical to leverage the ever changing technology landscape
  • Qualification- Full Time MBA with specialization in Marketing/ Brand Management preferred
  • Experience- 10 + years of experience in Marketing/ Branding with 3-4 years of relevant experience in driving Digital/ Social initiatives
  • Experience in managing agencies
  • Result orientation

Manager, Email Marketing Strategy Resume Examples & Samples

  • Accelerate growth of email programs, optimize performance through A/B testing, and identify new opportunities to analytically drive new email product development
  • Program a daily hand-curated email highlighting the best of pop culture, entertainment and the internet based on video content published to
  • Write and edit shareable copy for the daily hand-curated email
  • Focus on key initiatives to improve list growth; pursue acquisition channels, both paid and organic
  • Manage technical requirements to drive leading edge email marketing acquisition tactics
  • Knowledge of media content strategy and ability to implement personalized, curated content via the email channel
  • Collaborate with internal Condé Nast teams (Consumer Marketing and Editorial Marketing) to communicate and translate best practices
  • Leverage Digital Data Management Platform (DMP) for purposes of driving and pushing data value models to email
  • Form relationship with preferred Email Service Provider and manage integration with DMP
  • Bring new data segments to market, in email and other channels
  • Keep up with market, consumer trends, and competition
  • Establish email rate card for advertising

Executive Assistant, Marketing Strategy Resume Examples & Samples

  • Extensive administrative tasks including handling phones, and all general office functions such as printing, filing, schedule management, travel arrangements, expense reports, etc. Anything and everything to keep the office running smoothly!
  • Establish and maintain strong and effective working relationships with all worldwide marketing departments to maximize access and use of internal strategic and presentation documents
  • Coordinate weekly updates from creative, digital, publicity, in-theatre, media, media promotions, and brand promotions used to publish the Domestic Marketing Calendar (distributed to over 130pp across 13 divisions, including Fox Animation, Content Security, Franchise Management, Home Entertainment, Operations, Post Production, and DreamWorks Animation)
  • Prepare templates and collect/organize/update marketing materials for strategy documents, marketing decks, film timelines, as well as print & AV presentations for all titles released by 20th Century Fox, Fox 2000, Fox Animation, New Regency, and DreamWorks Animation
  • Analyze, manage, and research franchise information for active slate and competitive landscape
  • Assist Director of Marketing Strategy on an as-needed basis. We are a team of three so it’s imperative that we work collaboratively and supportively
  • Request / circulate new scripts for the domestic theatrical marketing department as they become available
  • Script reading/coverage, as directed
  • Draft written correspondence on behalf of executive when necessary
  • Create and process invoices for finance approval and follow up on payment schedules with vendors as needed
  • Provide coverage for the tech and AV needs in the 88/335 main conference room for designated filmmaker and/or marketing meetings. This position is also a tech coverage backup for every meeting scheduled in 88/335
  • Work with post production, distribution, and studio operations to book on-lot screenings and monitor RSVPs

Executive Assistant, Marketing Strategy Resume Examples & Samples

  • 2-3 years’ experience assisting an executive in the entertainment business (film industry preferred)
  • The position requires an individual who is a strategic thinker, motivated, tactful and able to build and maintain strong internal and external relationships on a worldwide basis
  • Time management is extremely important, as this individual will work on multiple departmental documents daily. It is key that this person is able to adeptly shift between projects while maintaining a positive and professional demeanor
  • All candidates must possess the following skills

Senior Specialist, Brand Marketing Strategy Resume Examples & Samples

  • Assist in the planning of seasonal campaigns
  • Work cross-functionally with Stores Team, Public Relations, Direct To Consumer, Marketing Operations and Creative on seasonal marketing execution
  • Drive strategy behind in-season campaign execution
  • Run weekly campaign check-ins for cross-functional team members
  • Analyze marketing trends, consumer mindset, and competitive data for seasonal campaign preparation
  • Communicate changes to marketing calendars and messaging to cross-functional groups
  • Responsible for tracking and managing campaign budgets
  • Measure, analyze and report seasonal campaign metrics and identify opportunities for improvement
  • Compile data for seasonal hindsight presentations
  • Build and maintain relationships with cross-functional partners
  • 3-5 years of marketing experience with a brand or agency
  • Detail oriented and organized
  • Able to make quick decisions
  • Highly motivated and collaborative with a willingness to learn
  • Strategic, analytic and structured thinking ability

Senior Manager Digital Marketing Strategy Resume Examples & Samples

  • Business Strategy & Execution
  • 3-4 years digital / mobile strategy creation and/or execution experience
  • 2+ years progressive strategy, planning, consultation and business case experience
  • Min. 3-5 years of holistic (end-to-end) digital marketing management in demanding, digital-oriented Tier-1 organizations
  • Direct experience working in HNW and/or FI industry (Preferred but not required)
  • Excellent interpersonal skills with the ability to motivate and persuade staff, peers & partners
  • Experience managing and inspiring teams of individuals with diverse skillsets and experience
  • Strategic thinker with strong analytical skills
  • Above average ability to impact and influence
  • Ability to communicate/correspond with Senior Management and Executives

Director Digital Marketing Strategy Resume Examples & Samples

  • 5-7 years digital / mobile strategy creation and/or execution experience
  • 5+ years progressive strategy, planning, consultation and business case experience
  • (Strongly Preferred) Spanish speaking and ideally with relevant experience in LATAM and experience working with large multi-national brands
  • Min. 5-7 years of holistic (end-to-end) digital marketing management in demanding, digital-oriented Tier-1 organizations
  • Experience managing relationships with internal and external stakeholders
  • Embrace dealing with ambiguity and a high degree of proactive “hands-on” thinking & acting – quickly translating between conceptual and tactical solutions
  • Ability to represent Scotiabank in a polished, intelligent manner

Senior Digital Marketing Strategy Manager Resume Examples & Samples

  • To provide Warner Bros.,The Blair Partnership and Pottermore with a centralized franchise management team, delivering
  • Leadership and oversight at a franchise level
  • Coordination of complex cross-divisional initiatives
  • Timely ‘one-company’ responses to proposals and questions
  • Management of flow of approval submissions
  • Develop an expert understanding of all Potter-related properties, including knowledge of the related rights and franchise sensitivities especially with regards to the digital landscape in order to be an enabler and source of guidance for all related contacts
  • Work to deliver departmental objectives and reporting into the Director, Brand Marketing HPGFD, lead the on-going redevelopment of the Franchise websites and Apps
  • Help define the on-going development roadmap, working closely with the related divisions and business partners to ensure the website is fully integrated across the franchise touch points
  • Work with the internal HPGFD Social Media team and external agencies to develop a digital strategy that ensures the Franchise website and all other WB UK digital channels such as You Tube, Facebook, Twitter etc. are optimised in terms of their content and user experience, and support the objectives of the department and WB as a whole
  • Create regular and ad-hoc informative reports to ensure that all senior stakeholders (both internal and external) are kept abreast of our Franchise digital channels’ performance, set against pre-agreed KPIs and the on-going website development strategy
  • Own and develop relationships with relevant people in digital focussed roles regionally and in Head Office, liaising with them on their local digital strategies and tactics and sharing best practice where applicable
  • Be the principle resource for HPGFD in all CRM and Data discussions, supporting Divisional global initiatives, pioneering franchise ones and looking for cross divisional connections and synergies
  • Input into the production and weekly updating of a HPGFD status report, capturing all on-going conversations and initiatives

Mgr Marketing Strategy & Analytics Resume Examples & Samples

  • Responsible for update and enhancement of MPR analytical platform as well as user communications and trainings related to the platform with dedicated resources
  • Manage resources for data-related projects and ad-hoc requests with hands-on ability to perform tasks
  • Improve efficiency in performance reporting, dashboard publishing, and data requests by streamlining and automating processes as much as possible
  • Build capabilities/tools to identify performance and customer trends and drivers quickly
  • Data exploration, standardization, integration, and management for customer reports and marketing program effectiveness analyses
  • Position is very steeped in data-must code in SQL efficiently, automate tasks, enjoy number crunching and ensure data integrity
  • Be an adaptable and strong team player in a fast-paced environment
  • Be detail-oriented and organized
  • Familiarity with Comcast data and systems
  • Basic statistics knowledge
  • Experience in handling projects involving data mining techniques a plus (GLM, clustering, decision trees, etc.)
  • Big data experience and dimensional data modeling knowledge
  • Generally requires 4+ years of experience in data heavy analytics environment
  • Demonstrated ability in handling large and complex databases
  • Generally requires 6-9 years related experience

Nordstrom Rack Store Marketing Strategy Manager Resume Examples & Samples

  • Lead strategic marketing approach in support of in-store communication for events and holidays as well as key merchant and service initiatives
  • Support the development of a store communication/signage hierarchy that sets principles for driving strong in-store customer marketing
  • Maintain integrity of the store communication hierarchy through strong collaboration with regional, district and store teams as well as with store merchandising partners
  • Support sign production and execution with creative production project manager and in support of vendor management and execution to the stores
  • Support store communication through toolkits, SmartGuide postings in support of all signage initiatives and in support of store questions and issues
  • Develop a strong feedback loop with the store teams to drive continuous improvement in the hierarchy, SmartGuide guidance and execution of store signage
  • Create, forecast and accurately manage sign budget

Marketing Strategy Internship Resume Examples & Samples

  • Partner with other Marketing teams: Advertising, Creative, Public Relations, Online and Media to support business needs and the development and execution of marketing strategies
  • Assist in the implementation of marketing tactics for both Walt Disney World and Disneyland
  • Demonstrates strong verbal and written communication skills
  • Demonstrates strong organizational and project management skills
  • Ability to handle confidential information and manage conflict to positive resolution
  • Interest in pursuing a career in Marketing
  • Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
  • College transcripts (official or unofficial) - You must upload your transcript to be considered for this role. Please upload your transcript while completing the online application

Marketing Strategy Internships Resume Examples & Samples

  • Disney Cruise Line
  • Disney Vacation Club
  • Parks and Resorts
  • Sales Channel Marketing

Head of Audience Marketing & Strategy Resume Examples & Samples

  • Develop best practice digital audience acquisition, registration, and retention strategies for Bloomberg Media, working closely with Head of Audience Development for editorial, our outsourced SEO partner, analytics, product development managers, digital editors, and also with colleagues in technology, business development, and advertising sales teams
  • Build and optimize effective registration process and CRM to drive conversion of users to newsletter/email subscribers and other digital products
  • Lead online engagement strategies, including creative offers, campaigns and incentives, and working with editorial social media leads, to drive registration, retention, and adoption of new products throughout user lifecycle
  • Lead Bloomberg Media business-side relationships with social networks, keep up to date on their product roadmaps and develop strategies that take advantage of them
  • Aggressively leverage analytics to optimize all of our business activities, from audience segmentation and development, to content creation, product development and other new business initiatives
  • Work with editorial, product and analytics to develop prospecting lists and projections
  • Work with Core Terminal team to help drive qualified terminal leads and subscriptions
  • Develop and manage specific paid and organic audience acquisition campaigns
  • 7+ years of experience in all aspects of digital marketing: including content marketing, social strategy, SEO, email list development, lead generation, paid advertising
  • Deep understanding of content and consumer analytics including customer segmentation, modeling, path analysis, real-time analytics, multivariate testing and traffic reporting
  • Proven track record of working with editorial teams and developing content processes to drive content volume, velocity and accelerated audience growth
  • Entrepreneurial instincts and the ability to work independently
  • Strong communication and interpersonal skills - the ability to work closely with edit, product and sales teams
  • Excellent analytical skills and the ability to think critically and deliver recommendations based on data and analysis
  • Extensive experience using Chartbeat, Omniture, Comscore, Parsely.Dash, Google Analytics, Social Flow
  • Bachelor's Degree required; MBA preferred

Senior Marketing Strategy & Insights Manager Resume Examples & Samples

  • Work closely with research agencies to develop effective research plan/ design for each respective brand to help answer business questions
  • Manage quality of research via regular review of status, fieldwork observations (both qualitative and quantitative), attending interviewer briefings, determining data processing plans and reviewing final report/presentations to ensure high quality of service from suppliers
  • Help identify new local strong suppliers to manage research projects – lead annual evaluation process
  • Provide relevant support and collaborate with cross functional teams, e.g. Strategic Planning Team, Regions, Bottlers, Pacific Group and Global teams
  • Take leadership role in communication of new consumer and market insights with cross functional teams
  • Recommend and help support research requests from region and bottlers as needed
  • Provide relevant support to Pacific Group & Global K&I
  • DME Control
  • Effective allocation of DME and monitor the expense status
  • 8-10 years of marketing research experience in research companies and/or multinational FMCG companies

Global Marketing Strategy Resume Examples & Samples

  • Report to the office Monday – Thursday, 9am – 6pm
  • Reporting to the marketing department
  • Work on short term ad-hoc departmental project work
  • Shadow the intern manager to understand the daily workings of the department
  • Attend weekly intern meetings and be an active participant in discussions
  • Present summer-long project to the executive team in a 10 minute presentation
  • Must be a rising college sophomore, junior or senior
  • Marketing, fashion, retail, international or business major preferred
  • Interest in fashion blogs and knowledgeable about social media
  • Able to work in a fast paced environment and eager to learn
  • Prior experience working in the fashion industry a plus
  • Curious, creative thinking and enthusiastic with a hard-working nature
  • Strong computer skills with knowledge of all microsoft office programs
  • Candidates must be professional, polished and polite

VP, Digital Usage Marketing Strategy Resume Examples & Samples

  • Develop and execute on a strategy to increase eMail and Mobile Phone penetration, and decrease the current Opt-out trajectory for these channels. This will be accomplished through creative development/execution of relevant touch points and channels (including email, DM and account online) and also customizing treatments to customers segments to maximize response and engagement of Citi's digital assets
  • Develop creative assets to support Digital Usage and Customer Journey enhancements with Agency/Internal Partners based on a holistic 360 Creative Strategy while incorporating applicable input from key stakeholders
  • Manage creative agencies’ work against the allocated budgets to ensure minimal overages
  • Oversee creative documentation storage and archiving of applicable assets
  • Maintain a robust reporting infrastructure to gain and provide insights on channel and customer segment performance
  • Run/develop weekly performance tracking reports to identify monthly trend
  • Continue development and evolution of strategy and treatments based on insights
  • Based on results, complete additional deep dive analysis to determine root causes of performance and lend information to solutions
  • Present results and key findings to Business leadership. Lead key projects to correct performance trends (as applicable)
  • 6+ years in Business, Marketing/Servicing or Marketing Management
  • Digital experience and analytic background preferable
  • Knowledge with working with creative agencies for creative development work and an understanding of the creative agency process
  • Analytical and conceptual thinker with ability to operate in "white space"
  • Comfortable operating in a highly matrixed, complex arena

VP, Marketing Strategy & Initiatives Resume Examples & Samples

  • Lead Visa Europe marketing integration process delivering aligned global function while identifying synergies
  • Deliver global agency and partnership review process improving model while building internal capability reducing agency reliance
  • Drive the Monthly and Quarterly Business Review process and deliverables for Executive Committee review
  • Lead ad hoc functional projects on behalf of the Chief Marketing & Communications officer to enhance functional performance and contributions to revenue generation
  • Provide strategic guidance to the Chief Marketing & Communications Officer on key business initiatives

Senior Analyst of Digital & Customer Marketing Strategy Resume Examples & Samples

  • Analyze marketing performance and provide data driven insights and findings to brand marketing stakeholders in monthly meetings. Focus will be on hindsighting performance and discussing opportunities to meet or exceed performance goals
  • Manage and distribute regular KPI reporting across online business to marketing and brand partners
  • Support of the Customer Marketing team in ad hoc data analysis: e.g. What is the expected return of incremental budget? How has mobile conversion rate changed over the past 6 months?
  • Embrace new data technologies and translate data into insight that can be utilized to drive digital marketing strategy
  • Collaborate with cross functional teams including Digital Marketing, Business Intelligence, and Advanced Analytics to ensure data is available, structured and maintained as needed for ongoing analysis
  • Support execution, measurement and project management of digital marketing initiatives. Identify, evaluate, and validate analytic solutions and recommend process improvements as needed
  • Ideal candidate will be looking for ways to expand current data analysis to incorporate additional data sources, metrics, and insights
  • 2-4 years of experience in financial modeling, strategy, and/or marketing including hands on participation in analytic projects with cross functional teams to drive business decisions
  • Exceptional problem solving and analytical skills; Must have strong Excel skills and be able to use pivot tables, filters, build charts, and create ad-hoc models. Preferred knowledge of other reporting, data, analysis tools (e.g., SAS, R, SQL)
  • Strong financial acumen as well as high proficiency in financial and analytics modeling skills; working understanding of statistics and statistical methods
  • Strong background in analytics for direct response / customer relationship marketing (CRM) functions
  • Must be able to synthesize, articulate and effectively present complex data/analyses verbally or in written form in a variety of presentation settings (one on one, small and large, groups, with peers, and management)
  • Must be detail oriented and a quick learner. Ability to manage multiple projects simultaneously and prioritize workstreams
  • Well versed in marketing metrics and digital media. Should be able to relate to standard marketing metrics like conversion rates, response rates, lift, ROAS, and ROI
  • Familiarity with web analytics (e.g. Omniture) DMPs, ad-servers, or multiple touch attribution vendors a plus
  • Strong intellectual curiosity; must be able to think critically and strategically. Must be able to think about a problem, hypothesize solutions and dig into the data to figure things out
  • Demonstrated interest and / or experience in retail, apparel or other consumer facing industry

Director, International Marketing Strategy Resume Examples & Samples

  • 1) Drive International annual and seasonal marketing strategy, plans and budgets
  • Partner with Sr. Director of Global Strategy to build global annual marketing plans that are aligned and support long range business plan. Use international quantitative and qualitative research studies to inform this strategic work
  • Build scalable marketing processes that drive consistency and speed for effective expansion
  • Be the representative of all local consumer and market trend information to help inform global marketing team and planning processes
  • Drive development of seasonal International marketing strategies and plans to best support seasonal business objectives and product strategies
  • Drive launch plans for all opening markets, in partnership with in market and SF based international team
  • Present plans across key marketing, cross-functional and International teams to ensure alignment and clarity needed for teams to carry out seasonal work
  • Manage and allocate international marketing budget, and allocate budget in close partnership with Sr. Director and International partners, where appropriate
  • Partner closely with marketing functional experts to carry out seasonal marketing execution. Ensure every aspects of execution are aligned and support overall marketing plan
  • Ensure overall global alignment from planning process through creative execution
  • Write project briefs and creative briefs when needed
  • 2) Contribute to the development of seasonal promotions, events and marketing calendar
  • Partner with the Sr Director, Country/Franchise GMs in SF and/or in-market and Field Leadership to develop seasonal/monthly promotions and event plans
  • Work with finance and marketing leadership to help establish marketing business objectives and traffic goals for our International markets
  • Partner with Country/Franchise GMs in SF and/or in-market, and Field Leadership to help plan and execute Flagship and/or launch events
  • Work with execution teams to plan and provide strategic oversight on new store opening marketing
  • Apply customer lens and creative thinking to promotions and events
  • 3) Act as Key Marketing Lead for new market launches
  • Drive marketing launch planning in partnership with in-country marketing teams
  • Use knowledge of market and past experience, along with in-market expertise, to create a distinctive launch in market
  • Drive seasonal plans after launch to continue momentum while creating global marketing alignment
  • Create an ongoing marketing operating model to drive and sustain positive business performance
  • Act as the key marketing representative on the launch steering committee team to insure flawless entry to market
  • 4) Participate in global marketing community
  • Participate in global marketing community in terms of regular team meetings, conference calls, etc
  • Represent and advocate for international in-market needs based on business requirements, making recommendations to Senior Leadership
  • Act as market expert and provide necessary market information within marketing, cross-functional and global teams, as appropriate
  • Share and cascade global information among in-country teams in a timely, collaborative and culturally effective way
  • 5) Lead international marketing team
  • Actively work to create a “one team” spirit and a climate that bridges function, role and geographic location
  • Effectively manage and support the career development process of direct reports to drive engagement and future talent development
  • Prior experience effectively launching an American retail apparel brand globally
  • An expressed understanding of the Old Navy brand (including aesthetic, taste level, competition)
  • Skilled and experienced in Agency management a plus
  • Strategic agility; has a proven track record of being able to create competitive and breakthrough marketing strategies and plans for launch campaigns and sustainable, long-range plans for international markets
  • Strong drive for results; can be counted on to lead self and others to exceed goals successfully
  • Cross-culture sensitivity; actively seeks to learn, understand and empathize with differences in people and cultural norms and uses that information to build trust, teams and effective business interactions and decisions
  • Strong communication skills; including presentation skills, listening, verbal and written communication
  • Strong influencing skills; supporting your point of view to both peers and senior management
  • Ability to manage effectively through ambiguity to actionable recommendations/solutions
  • Balance of analytical skills and creativity, in order to drive an effective strategy to completion through business partners, agencies, and global marketing team
  • Ability to build and lead a team, promote high standards and quickly establish team’s focus in the face of competing priorities
  • Capacity and desire to work in a fast paced environment
  • Fluent language skills in Japanese and/or Spanish a plus
  • Ability to travel internationally up to 10 times per year
  • Minimum 8-10 years Corporate Marketing experience
  • Fashion, Retail or other Consumer Goods Brands work experience
  • International work experience
  • Leadership experience, managing a large team across multiple geographies & time zones

Social Media & Content Marketing Strategy Manager Resume Examples & Samples

  • Continuously implement, test and optimize campaigns on Facebook, Pinterest, Twitter and other large-scale audience development platforms
  • Provide reports and performance metrics/insights, with recommendations on ways to optimize for scale
  • Optimize measurement for defining ROI/demand, create custom reports and dashboards, audit social channel performance daily
  • Work with content team in optimizing posting strategy to grow audience, supported by tracking, measuring, and reporting on social growth and campaign effectiveness
  • Work cross-functionally to create compelling promotional offers and creative assets
  • Test into new digital opportunities to consistently uncover new audience development opportunities
  • 3+ years of hands-on experience implementing strategic social media campaigns, and analytic tools for all social platforms, and digital ad re-targeting
  • Proven experience deep diving into performance data on a daily basis, drawing conclusions and make optimizations based on data
  • Passionate about leveraging 3rd party ad UIs for optimizing campaign performance
  • Bachelor degree required or equivalent work experience with a measurable track-record of success, supported by ROI measurement
  • Ability to adapt to evolving business requirements and objectives in a fast-paced hyper-growth environment
  • Highly analytical, focused on developing new scalable campaigns based on examining and gathering data from multiple data sources
  • Strong Excel skills, ability to deep dive into data, creating charts, and pivot tables, presentations on campaign performance
  • Technology enthusiast preferred
  • Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status

Senior Manager, IT Brand & Marketing Strategy Resume Examples & Samples

  • Lead efforts to propose short and long-term plans to identify Marketing & Communication opportunities, strategies, key initiatives to drive and elevate IT Brand – internally and externally
  • Lead development and analysis of IT global customer satisfaction measurement instrument, aligning input mechanisms and KPIs with Key Stakeholders and ELT
  • Align Service Leaders and BU IT Leads on IT’s Brand direction and key strategies, identify IT brand strategy opportunities at regional / local level
  • Develop and / or support local marketing tactics to address IT ‘end users, Services and key stakeholder specific opportunities and needs, ensuring full integration with IT brand architecture
  • Deliver creative and content support to IT leadership in delivery of compelling content and presentations to Opco, Board of Directors and external speaking opportunities
  • Lead and drive projects involving new explorations of IT Brand Architecture across Service Model. Provide inputs for knowledge & experience transfer across Team and Services, including monthly initiatives and programs status reports
  • Research, plan, develop and execute IT global Stewardship Report in concert with IT Executive Leadership Team and Service Leads, with Function Head and OpCo distribution
  • Manage Brand, Creative and Production budget for any execution of brand plans, particularly production
  • Overseas the planning, development and alignment of strategic marketing, brand and communication initiatives supported by the IT Communication Managers
  • Different suppliers to support the development of IT Brands Strategy: Creative + Production (according to each project)
  • 8-12 Years in Marketing/Creative

Senior Manager, Digital Marketing Strategy Resume Examples & Samples

  • Experience with digital marketing or web analytics preferred (Omniture, Google Analytics, WebTrends, etc.)
  • Has sophisticated ability to assess disparate data streams and distill them into meaningful and, ultimately, actionable strategic recommendations
  • Seasoned leader with demonstrated ability to develop strong relationships with business leaders, team members, and cross-functional partners
  • Well-honed influencing skills and ability to persuade minds and get things done across a large, complex organization. Courage to confidently express an independent point of view

VP Digital Marketing Strategy Consumer Banking Digital Marketing Resume Examples & Samples

  • Elevated digital channel strategies and plans
  • Leading the strategy and implementation of digital media
  • Owning the learning roadmap and partnership with critical emerging channel partners to drive brand, revenue and cost savings
  • Leading digital agency and key media partnerships
  • Being the leader of data-driven digital media and integrated marketing including insights into creative performance
  • Thought leadership and innovation for how the Consumer Bank should be utilizing digital marketing channels, platforms and technologies to drive the business forward including audience buying, biddable, programmatic, cost per click, etc
  • Is VIGOROUS, DILIGENT & ACCURATE in their management of details and finances for budget, forecast and issues mitigation
  • Is a “role up the sleeves” leader, who loves to set strategic direction, while being intimately involved with the implementati
  • Is a TRAILBLAZER who enjoys taking new ideas “up the ladder” through obstacles to see the light of day
  • Identify and implement digital strategies to drive awareness and engagement of Chase and it’s benefits/initiatives among target customer groups
  • Partner with digital team colleagues to measure and optimize digital initiatives
  • Develop insightful creative briefs and lead the digital agency and key media partnerships on behalf of the Consumer Bank
  • Provide thought leadership in media buying tools and trends including audience buying, biddable, programmatic, cost per click, etc
  • Define and manage ongoing test and learn roadmap for assigned digital areas of focus
  • Utilize web analytics data to drive marketing decisions based on customer interactions, onsite behavior, and creative performanc
  • Utilize web analytics data to drive marketing decisions based on customer interactions, onsite behavior, and creative performance
  • Proven experience in data-driven digital media planning and implementation including media buying techniques and best practices

Manager, Digital Marketing & Strategy Resume Examples & Samples

  • Content Marketing.Develop and execute digital marketing/sales and content distribution strategies for Roc Nation Latin label artists and management clients; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
  • Partner Management.Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
  • Content Development.Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist­ generated content
  • Site and Social Development / Management.Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
  • Creative Marketing and Revenue Development.Grow artist awareness, site traffic and content syndication through third­ party editorials, feature placements, social networking strategies, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
  • Reporting and Analysis.Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
  • Other Roc Nation Priority Marketing.Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, Sports initiatives)
  • MUST speak, read and write both Spanish and English fluently
  • An in-­depth understanding of social media platforms, industry trends, new technologies and digital music services
  • 2­-4 years experience managing the use of and/or relationships with digital distribution and social platforms
  • Extensive knowledge of and passion for the Latin music market
  • Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
  • The highest attention to detail
  • Track record building and maintaining strong business relationships
  • The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
  • Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
  • Experience working with social management and listening platforms
  • Experience working with content management systems; especially Wordpress
  • Knowledge using basic audio, photo and video editing programs

VP, Social & Marketing Strategy Mtv Resume Examples & Samples

  • Develop and execute organic social marketing strategies for new and returning series, tent pole events, franchise launches and pro-social initiatives
  • In collaboration with MTV’s consumer marketing team, consult on paid social/influencer campaigns
  • Must have a keen sense of the audience, balancing the threshold for marketing messages and pure content consumption
  • Ideate Manage and Champion the development and execution of best-in-class social media strategies, promotions, social paid media campaigns, social applications, and insights/reports
  • Guide content briefing with the MTV creative promos team to ensure a cohesive content strategy and rollout across multiple social platforms
  • Oversee editorial calendar and publishing across all MTV social platforms
  • Align and plan strategically with internal stakeholders, including consumer marketing, franchise planning, and integrated marketing/sales
  • Interpret and analyze all available data and make strategic and tactical recommendations based on those insights
  • Form strategic partnerships with established and emerging social platforms
  • Stay up to date on and pursue partnerships with the latest analytics tools, vendors and social agencies that will best move our business forward
  • Set measurable goals and KPIs for Social and editorial team members to measure their success and drive the brand forward on all fronts
  • Partner with various internal teams to forward the use of social media throughout the organization, and become THE strategic stakeholder for social executions
  • 8-10 years’ experience in social media, preferably related to the television or entertainment industry. Both network and agency professionals welcome to apply
  • Established social media background including proven brand strategy and leadership experience across Facebook, Twitter, Instagram, Snapchat, YouTube, etc. and working knowledge of secondary platforms (Vine, Tumblr, Pinterest) and a keen eye for emerging platforms and trends
  • Strong writing skills are critical
  • Experience covering live and “events” in an editorial or social media capacity
  • Experience in the following areas

Marketing Strategy Coordinator Resume Examples & Samples

  • Relevant internships/work experience, ideally in marketing or brand management
  • Strong verbal and written skills, including proofreading
  • Able to work in a fast-paced, deadline-oriented environment
  • Ability to work independently on projects
  • Self-starter that demonstrates initiative
  • Computer skills required: Very Strong Excel and PowerPoint; Proficient in Outlook and Word

Senior Digital & Data Marketing Strategy Manager Resume Examples & Samples

  • Proven successful stakeholder and relationship management skills
  • Strong self-motivation, drive, agility and initiative
  • High level of influencing and negotiating skills, including the ability to achieve results through others
  • Strong verbal and written communication skills – strong PowerPoint skills
  • Strong understanding of digital business, market environment, business strategy and key drivers of success
  • Excellent commercial and process acumen

Senior Marketing Analyst, Marketing Strategy Resume Examples & Samples

  • Use customer and market data to help Program & Product Managers conceptualize and manage new customer programs to drive engagement and long term loyalty & profitability
  • Responsible for verifying setup, data flow and reporting progress/results of complex customer program tests (examples of program tests: loyalty, private-label credit card, multiple payment options, new shopping experiences, etc
  • Identify key customer insights and opportunities for growing engagement and revenue
  • Partner with both analytics department, customer service and other internal partners in order to test and assure program quality
  • Perform ad-hoc analysis of customer programs and customer site/feature usage
  • Driving projects to completion on or prior to scheduled due date
  • Develop metrics, create dashboards, and report on results
  • Bachelor’s degree in business, marketing, mathematics or engineering
  • Advanced knowledge of SQL, Excel, and other data visualization tools
  • 3-5 years of business, and marketing analysis experience (in an ecommerce company with multiple functions / business units preferred)
  • Demonstrated ability to extract key details from large, complex data sets
  • Past experience developing business cases and models for business programs
  • Strong communications skills – writing, presentation and verbal

Senior Associate, Marketing Strategy Resume Examples & Samples

  • Work closely with investments and sales teams in developing, prioritising and implementing new marketing strategies
  • Work with investments and sales teams to evaluate existing initiatives for usefulness and consistency of messaging
  • Coordinate research and analysis on the local competitive landscape
  • Partner with investments staff to ensure investments content is carefully vetted
  • Work closely with global Dimensional offices to ensure alignment to global brand and messaging standards
  • Involvement in local and global marketing projects
  • A familiarity with Dimensional's approach, with the ability to articulate Dimensional's investment philosophy and value proposition
  • Strong stakeholder management skills, including the ability to negotiate effectively in strategic discussions
  • Knowledge of the asset management industry and competitor landscape
  • The ability to prioritise and determine which initiatives can have most impact

Director Perc Marketing Strategy & Messaging Resume Examples & Samples

  • Proactive industry engagement to identify, create and articulate new RealSense usage models to establish Intel leadership vision and create pull for future Intel solutions
  • Understand and addresses market trends, customer needs, primary economic levers, and industry trends in order to build demand for RealSense camera solutions globally
  • Work closely with PerC on product development and product management including market and customer research, product requirements, product development, product pricing, and product life-cycle management
  • Function as a central resource for multiple teams including marketing communications, project management, content marketing, technical support, and channel management including distribution, as the product(s) move through their lifecycle
  • Collaborate with those involved in the design, modification and evaluation of all phases of a specific product or group of products
  • Promote use of new technologies and industry-leading trends to bring these technologies to the forefront of market mindshare
  • Create engaging content (e.g. demand generation content, whitepapers, sales documentation, product demonstrations & videos, website copy, blog posts, and PR materials) to articulate the benefits of RealSense camera solutions
  • Own the market messaging and overall story being told around the customer challenges being solved, benefits, and the best way to communicate that information
  • Work closely with the product management team, educate both internal and external stakeholders on our solutions and products
  • Manage PerC event calendar including all event RealSense aspects (Keynote, Demos, Positioning, Classes, PR/AR…)
  • Speak and present frequently both internally and externally to promote the story of our solutions. (webcasts, tradeshows, analyst events, sales kick-off events, etc.)
  • Team will own driving Intel leadership positioning and technology messaging within key segments partnering with GMC to activate through events, online, social media, and press

Marketing Strategy Internship Resume Examples & Samples

  • Native fluency in Portuguese
  • The ability to construct and present a compelling story from data analysis and consumer insight/research findings
  • Collaboration with ability to manage conflict to positive resolution
  • Senior or graduate-level student pursuing a degree in Marketing, Business or related area. Alternatively, the candidate must have graduated from a college/university within the past six (6) months

Director, Segment Marketing Strategy Resume Examples & Samples

  • Partner with other marketers and business stakeholders to develop marketing strategies to target the SMB and Enterprise customer segments
  • Drive the creation of programs, education, and tools for the sales team to reach both SMB and Enterprise customers and prospects
  • Create and maintain tight alignment between sales and marketing efforts and the teams involved
  • Assess the impact of each initiative based on marketing performance, target customer penetration, product performance, and user experience
  • 10+ years related marketing experience, related industry experience strongly preferred
  • Previous experience in product marketing, solution marketing, or marketing campaign programs and strategy
  • Experience with go-to-market programs (and marketing in particular) aimed specifically at 2 widely different market segments (large enterprises and small/medium businesses) a big plus
  • Marketing campaign experience targeting multiple buyers in both SMB and Enterprise organizations
  • Strong people leadership experience

Assistant, Marketing Strategy Resume Examples & Samples

  • Administrative support for the SVP, including scheduling meetings, answering phones
  • Arranging travel and generating expense reports
  • General office management
  • Liaising with necessary parties to ensure smooth execution of communication and trafficking of creative assets to various locations
  • Assist in the creation of decks and materials and other projects as designated

Assistant, Marketing Strategy Resume Examples & Samples

  • Excellent written/ verbal communication and interpersonal skills a must
  • Ability to multi-task and prioritize in a challenging environment with multiple deadlines
  • Must be detail-oriented with strong organizational and excellent follow-through skills
  • Must be a self-starter with a positive attitude, able to take initiative and work independently
  • Excellent knowledge of MS Office (Power Point essential, Excel, Word, Outlook)
  • College Degree preferred
  • 1-2 years job experience in marketing or related field
  • Must have desire to learn about television marketing

Project Manager, BD & Marketing Strategy Resume Examples & Samples

  • Collaborate with Business Development Director to identify and assess business opportunities and formulating marketing strategies to develop and carve into significant strategic alliances in the Chinese learning market (for example: schools districts, educational institutions, publishers, websites, commercial chambers, companies in the same or adjacent industries)
  • Collaborate with Business Development Director to devise and implement strategic alliance strategies to meet sales performance targets
  • Accurately identify correct marketing targeting
  • Generate strategic proposals to align business development and marketing
  • Define necessary marketing campaign requirements and objectives
  • Deliver necessary marketing campaigns from scratch to final product
  • Manage project timescales and budgets
  • Monitor and chase work progress (both internal and external)
  • Responsible for analyzing, interpreting and presenting results as well as delivering presentations
  • Work hand-in-hand with relevant departments / colleagues, namely “R&D and the teaching team” to ensure efficient delivery of marketing campaigns
  • 3 to 5 years of experience in B2B Marketing
  • Ability to mobilize internal resources and access external resources to deliver a marketing campaign
  • Strong ability to build and maintain effective relationship with target channels / agencies
  • Team player and ability to work with & through others
  • Open to traveling upon demand to designated territories

Senior Director of Marketing Strategy & Messaging Resume Examples & Samples

  • 10+ years experience in marketing or relevant business experience
  • Retail experience and strategy implementation/execution strongly preferred
  • Ability to thrive in a fast-paced environment with changing business needs
  • Ability to see the big picture and understand how strategy updates impact different channel executions
  • Strong influencing and collaborating skills to help develop and execute strong marketing stories
  • Innovative thinker with ability to synthesize data and blend with intuition and experience
  • High degree of initiative, personal responsibility and ownership
  • Detail-oriented with strong organizational and project management skills
  • Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines; strong time management skills
  • Ability to work in a multi-team environment, in which various business owners and partners require support
  • Understanding of key metrics, financial analysis, ROI, etc
  • Passion for marketing and general curiosity
  • Demonstrates DSW’s core values: accountability, humility, collaboration and passion
  • Undergraduate degree in required, Masters degree preferred

Senior Marketing Strategy & Analytics Manager Resume Examples & Samples

  • Cultivates collaborative, and positive cross functional relationships with key internal teams including consumer insights, marketing segment and product managers, finance, engineering, sales, and operations
  • Through robust strategic frameworks, develop a deep understanding of industry, company, and customer value drivers to conduct performance optimization analysis
  • Develop new products and own game-changing marketing initiatives, influence stakeholders/leadership through fact based analyses, and drive change
  • Construct executive level presentations to communicate complex analytical findings in a clear, concise, and decision impacting manner
  • BS, MS, or PhD in finance, economics, engineering, operations research, applied math, or related field required
  • MBA or equivalent work experience required
  • 7+ years of related work or academic experience focused on financial modeling, business analytics, business strategy, engineering, operations research, math and/or related fields
  • Expert excel and power point user; experience with statistical computing software such as SAS, R, or SPSS a plus
  • Familiar with at least one structured programming language (e.g. SQL, C, Java, etc)

Marketing Strategy Manager, Broadcast Resume Examples & Samples

  • Coordinate with Broadcast Solutions Managers and Marketing Managers to determine short-term and long-term marketing and communications requirements
  • Conduct and deliver competitive research and market analysis to better position Harman products and brands
  • Articulate value proposition, product offering, market segmentation and positioning strategy of Broadcast products
  • Represent Broadcast to the Marcomm team / Program Manager to ensure deliverable requests are understood and executed on time and accurately
  • Serve as the key interface to represent Local Sales Office marketing needs with Broadcast
  • Trade Show experience,
  • Audio engineering experience
  • Special Events experience

Senior Marketing Strategy Manager Resume Examples & Samples

  • Proven success in strategic marketing planning, preferably in multiple products/brands within a master brand or company and able to think strategically, breakdown complex problems/situations into simple and clear story with well thought through recommendations
  • Experience in reporting and interpreting data to discover useful insights that deliver on customer centric marketing strategies
  • Strong understanding of the role of customer insight and the ability to apply insight in support of a creative or strategic challenge

SVP Fraud Marketing Strategy Leader Resume Examples & Samples

  • Drives revenue growth for the Fraud BU
  • Devises and Leads development and execution of Marketing strategy for the Fraud Business Unit Work in Partnership with the CMO and the Fraud Sales team resident in the USIS BU. Manages the channel mix and Product mix
  • Accountable for new product management, new product development and the New Product Innovation (NPI) vitality index
  • Serve as a member of both the Marketing Leadership Team, led by the CMO whom this role reports to directly
  • Provides day-to-day connectivity between the Global Marketing function and partners with Fraud Sales Leadership Team peers and their teams to ensure Marketing services deployed centrally are meeting the needs of the BU
  • Lead/Co-Lead Annual Growth Playbook process for the Fraud BU
  • Serve on due diligence team as required for any potential M+A activity in the Fraud BU
  • Hire, Develop and lead the Fraud Marketing Team
  • Problem-Solving and Decision-making
  • Collaboration
  • Communication – written and presentation skills
  • Business Planning
  • Creativity/Innovative Thinking
  • 15 years of experience or more, in a medium to large corporation, consulting firm or similar with at least 10 in management preferably most recently reporting to a C-level, President or similar senior executive
  • Strong Marketing and Fraud background – Product Development & Marketing, development and execution of successful Marketing Strategy, Market Segmentation, Go-To-Market, Revenue Optimization, MarComm, and or Brand Planning in a large corporation, agency and/or a consulting firm
  • Prefer experience in data/analytics and/or employer-related services and offerings

Associate Consultant, Marketing & Strategy Resume Examples & Samples

  • Contribute to the delivery of consulting projects by conducting interviews with clients, customers, and partners, conducting surveys, applying analytic frameworks, co-facilitating client workshops, synthesizing client data, conducting analyses, and developing conclusions and recommendations
  • Partner with other members of Forrester’s consulting team to create high-quality, well structured, and user friendly PowerPoint client deliverables
  • Achieve personal performance targets that contribute to consulting’s overall performance
  • Develop sample deliverables, delivery templates, and marketing materials
  • Act as project manager for multiple projects simultaneously
  • Undertake extensive learning (both formal and on-the-job), building consulting and specialized practice domain expertise
  • Support administration of projects within the Forrester systems
  • Codify and support management of consulting content within knowledge management systems
  • Work closely with other teams across Forrester such as Forrester Events, Forrester Data, Forrester Connect, and internal marketing and finance
  • A combined minimum of two to four years of management consulting or equivalent experience
  • Experience in one or more of the following areas: digital marketing, marketing strategy, eBusiness and eCommerce practices and principles, customer experience design, customer experience strategy, customer measurement. Experience in integrated marketing, brand management, and marketing technology is a plus
  • Superior communication and client-facing interpersonal skills
  • Experience engaging with business leaders
  • Formal project management experience or training
  • An appreciation for and the ability to apply top-tier form-factor (look and feel) of deliverables
  • Very strong and speedy analytical capabilities
  • The ability to collaborate effectively with others in high-pressure situations
  • Experience working with subject matter experts with deep content knowledge
  • Excellent verbal, writing, and presentation skills
  • Demonstrated ability to achieve personal performance targets
  • A strong academic record of achievement
  • The ability to travel up to 12 days per month

Senior Manager Partner Marketing Strategy Resume Examples & Samples

  • Analytical ability and business acumen to learn primary revenue drivers, understand relative impact of various marketing levers, prioritize initiatives based on projected impact, and thoroughly assess short and long-term results
  • Partner orientation: our marketing lives in our partner’s channels, and must make sense for both them and their customers
  • Customer-first mindset to help craft the right messaging and experience
  • Comfort with white space, ambiguity, and evolving priorities
  • Demonstrated ability to work effectively across the organization
  • Excellent verbal, written, presentation, and interpersonal communication skills; able to communicate complex topics clearly and confidently to gain buy-in
  • Ability to learn and run with things; self-sufficient
  • Thoughtfulness; willing to challenge the status quo; sincere will to win

Marketing Strategy Controller Resume Examples & Samples

  • Proven success in strategic marketing planning, preferably with channel brands within a master brand or company
  • Ability to think strategically, breakdown complex problems/situations into simple and clear story with well thought through recommendations
  • Ability to lead debate and persuade through clear strategic thinking, and present strategic narratives clearly and effectively

Director of Loyalty Marketing Strategy Resume Examples & Samples

  • Evaluate new internal and external opportunities related to the M life Rewards loyalty program including rewards, benefits, promotions, programs, and messaging
  • Develop strategies for acquisition of new members and engagement of current members
  • Collaborate with other teams such as eCommerce, Direct Marketing, Brand Marketing, and Social Media to integrate M life Rewards
  • Develop strategy and capabilities to execute Proximity Marketing programs
  • Drive awareness and member engagement by continually creating and promoting M life Moments
  • Oversee creation of marketing plans that include strategies, measurable objectives, and tactics
  • Evaluate programs on an ongoing basis by interpreting data, identifying trends, and making actionable recommendations for continual improvement
  • Develop loyalty programs for MGM Resorts International properties worldwide, including domestic and international expansion opportunities
  • Research and recommend future program developments
  • Create contact strategies for member communications and campaigns that integrate analytics, member preferences and knowledge of the customer lifecycle
  • Lead development of strategic loyalty promotions and personalized communications to drive member behavior
  • Work closely with property, corporate, and partner contacts to ensure deadlines are met
  • Oversee creation of project plans and manage the implementation of select departmental initiatives
  • Bachelor’s degree in Hotel Administration, Marketing, or related field or equivalent experience
  • At least 7 years experience in a management position in one of the following fields: loyalty marketing, gaming industry, marketing, hospitality, or related field
  • Proven ability to translate overall organizational objectives, research insights and other relevant data into marketing plans and strategies

VP, Marketing Strategy, Gap Brand Resume Examples & Samples

  • In partnership with the Marketing leadership team, build strategic marketing plans that supports long-range business plans using quantitative and qualitative data to inform this strategic work
  • Formulate annual marketing plan that best supports long range business and brand objectives
  • Build seasonal marketing plan that supports seasonal business objectives and product strategies
  • Collaborate with cross functional leaders (Merchandising, Retail, Online, Strategy, Finance) to ensure consistent alignment with product and business objectives, and to inspire and influence in order to achieve Brand Marketing objectives
  • Lead marketing functional experts (retail, online, digital/social) to carry out seasonal marketing execution. Ensure every aspect of execution is aligned and supports the overall marketing plan
  • Lead international regional experts (Europe, Japan, Franchise) to ensure overall global alignment with direction on any important cultural or market differences
  • Lead the marketing team to communicate clear, inspiring, and achievable objectives and partner with Brand Creative team to ensure strategic objectives are successfully achieved in all creative touchpoints including advertising, windows & in store experience, packaging, digital, and social
  • Partner with Marketing Operations team to manage annual/seasonal project pipeline and key milestones
  • Drive seasonal/monthly promotion and event planning in close partnership with CMO and Marketing leadership team including: promotions, events, flagship experiences, new store and market openings
  • Manage global multi-channel budget in close partnership with CMO
  • Lead, manage and inspire the Brand Marketing team, both day to day communication & direction, and long term professional development
  • Exceptional interpersonal skills: can lead cross-functional teams at all levels of the company
  • Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver
  • Deep subject matter expertise in building and evolving a consumer brand through its various growth stages – including high growth
  • Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies
  • Developing customer-driven marketing strategies (i.e. based on consumer insights, competitive understanding, and brand knowledge)
  • Digital Experience inclusive of SEM, SEO, affiliate marketing, display and organic and paid search
  • Leading advertising process, ideally with outside advertising agencies
  • Demonstrated ability to think globally/strategically and transform information and data into effective strategies and ultimately drive results
  • Demonstrated experience in influencing change
  • Must have a minimum 15 years of proven Marketing experience
  • Must have a minimum of 10 years of Management/Leadership experience
  • Ecommerce experience required
  • Experience leading a global team

Director, Content Marketing Strategy Resume Examples & Samples

  • Develop, document, execute, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of products
  • Work very closely with peers in ILIs editorial and design teams to produce, create, and edit innovative content in support of business and marketing strategies
  • Collaborate with Prudentials internal advertising agency, public relations and thought leadership functions to develop and implement integrated marketing programs that drive value for the company
  • Partner with teams to create compelling themes supporting product launches and programs
  • Contribute to the ideas, development, creation, and implementation of all customer facing marketing programs for the business and the company at large
  • Develop innovative recommendations and solutions for releasing content
  • Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making
  • Capture consumer and advisor insights to develop targeted content that speaks directly to their mindset and positions Prudentials products and services in fresh and compelling ways
  • Select and manage external content vendors as appropriate
  • Stay abreast of industry best practices for content strategy and integrate learnings into the overall marketing strategy
  • Manage the content and advertising budget
  • Manage a team of approximately 3 marketing/content managers
  • Possess exceptional verbal, written, and presentation skills
  • Knowledge of all aspects of Marketing Communications, including social and traditional media, web, publications, digital media, etc
  • Background working with a variety of key company executives
  • Experience creating multi-channel content programs for B2B, B2C and B2B2C
  • Direct staff management experience
  • Agency and/or financial services experience a plus

Marketing Strategy Analyst, Advancement Resume Examples & Samples

  • Bachelor’s degree in a business, marketing, or quantitative field required
  • 3+ years experience using data analysis to generate insightful findings required
  • Exceptional analytic skills with a focus on converting analysis into strategy
  • Flexibility and attitude to thrive in a fast-paced, challenging work environment with multiple priorities
  • Strong communication skills (verbal and written) with the ability to articulate findings and strategies clearly and effectively
  • Ability to collaborate with diverse functional areas to successfully complete projects
  • Strong work ethic, ability to work independently, and a desire to own projects from inception to presentation
  • Proficiency in standard business applications, including Excel, Word, and PowerPoint
  • 2+ years experience in direct marketing, higher education, or fundraising (preferred)
  • Proficiency developing reports for internal and client audiences that utilize effective visualization techniques and highlight compelling insights

Marketing Strategy & Implementation Coordinator Resume Examples & Samples

  • Analyzes and investigates
  • Provides explanations and interpretations within area of expertise
  • Uses pertinent data and facts to identify and solve a range of problems within area of expertise
  • Investigates non-standard requests and problems, with some assistance from others
  • Works exclusively within a specific knowledge area
  • Prioritizes and organizes own work to meet deadlines
  • Provides explanations and information to others on topics within area of expertise
  • Assesses and interprets customer needs and requirements
  • Solves moderately complex problems and/or conducts moderately complex analyses
  • Translates concepts into practice
  • Implement and manage marketing programs focusing on building awareness and customer engagement
  • Manage marketing communication projects to monitor/ensure proper implementation (e.g., role assignments, timelines/milestone, budget management, issue tracking, deliverables)
  • Manage review/revision/approval processes to ensure achievement of communications and business goals/objectives
  • Obtain review of communications content by internal stakeholders to ensure compliance with applicable requirements (e.g., Legal, Clinical, Product, Compliance)
  • Compile marketing program findings and share learning with the broader marketing organization
  • Represent marketing and the consumer experience on cross functional team
  • Delivery of all marketing activity within agreed budget
  • Work with internal marketing and creative services to meet program objectives
  • Apply internal and external communications standards established for the business (e.g., branding standards/guidelines, internal style guides, naming conventions, CAN-SPAM laws, legal review, AP style guides, communications industry standards, health literacy)
  • Collaborate with applicable internal and external partners to design/implement communications format and content
  • Excellent relationship building/interpersonal skills
  • Solid oral, written and presentation communication skills
  • Ability to analyze and solve problems created and presented by the business environment, regulations, internal processes, and systems limitations
  • Ability to exercise independent judgment within established company guidelines
  • Solid time management skills
  • Works well with others as part of a team
  • Travel up to 40% domestic / regional as needed

Marketing Strategy & Analytics Resume Examples & Samples

  • Take a leadership role in the development and execution of key marketing strategies with a high degree of direct interaction with Senior Management
  • Manage measurement on the business impact of key initiatives across Global Marketing
  • Work and communicate effectively with Marketing Leadership and other key partners
  • Develop strategy presentations for Global Chief Marketing Officer and Head of Marketing Strategy & Analytics to communicate marketing results with senior management
  • Produce on-going and ad hoc analytics
  • 4-5 years of marketing or management consulting experience
  • Previous experience in driving sales and marketing initiatives
  • Financial services industry experience preferred
  • Bachelors required
  • Self-motivated, innovative, hard-working individual, who can handle changing priorities and multiple tasks

Global Marketing & Strategy Leader Resume Examples & Samples

  • Proven ability to gather and drive meaningful customer insights across the organization
  • Create effective outcome-based campaigns and thought leadership initiatives that boost customer engagement and drive revenue opportunities
  • Develop industry specific value propositions based on customer needs/challenges and market opportunities, and understand entitlement per industry segment. Drive customer segmentation
  • Provide market intelligence, competitive intelligence, customer intelligence and data analytics to support commercial, product management and technology
  • Lead development of overall business vision and strategy based on market trends and competitive analysis
  • Partner with Product General Managers and Region General Managers to new products and services. Drive engineering team to support needs-based product and service value proposition, based on data
  • Focus on planning and helping in execution of entry strategies for new product lines, especially the ones related to software and digital
  • Bachelor’s degree from an accredited university or college in Engineering, Marketing or Business Admin
  • Master's degree in Business Administration (MBA) or Marketing
  • Relevant experience in Product Marketing and/or Product Management
  • Experience in B2B technology sectors, including products, services, and SW/Digital
  • Knowledge of Aerospace, Oil & Gas and Power Gen industry is desirable
  • Sound understanding of the NDT market dynamics
  • Preference for candidate with B2B Digital/Software experience around industrial products (automation, inspection, measurement/control, or similar)
  • Knowledge of GE products, software and services is desirable
  • Understanding of competitive landscape is a plus
  • Demonstrated skills in managing multiple projects successfully
  • Driven change agent with bias for action

Marketing Strategy Consultant, Portfolio Resume Examples & Samples

  • 7+ years marketing experience
  • 3+ years marketing campaign experience
  • 3+ years email marketing experience
  • Credit card experience
  • Consumer Marketing experience

MBA Commercial Marketing Strategy Summer Intern Resume Examples & Samples

  • A passion for and an understanding of the oncology and biotechnology fields
  • Excellent academic credentials demonstrating consistent academic achievement
  • Career interest in healthcare and subjects such as strategy, marketing, and finance
  • Excellent analytical skills and comfort with complex business problems
  • Excellent verbal and communication skills including confidence in crafting and delivering presentations to senior executives
  • Ability to work effectively in a team environment
  • Ability to relate to and to communicate with clinicians and scientists and comfort with clinical literature
  • Ability to operate professionally and competently in an entrepreneurial team environment at a young company
  • Experience in oncology or biotechnology (a plus, but not required)

VP, Health Care Marketing Strategy Resume Examples & Samples

  • Develop and refine the firm’s health care marketing strategy and oversee all marketing content initiatives, both internal and external, across multiple platforms and forums, to drive sales, member engagement, and retention
  • Design and run a marketing organization that reaches across the entire health care business and provides timely and focused advice and support for business lines and functions
  • Ensure that we have the right metrics in place, and the analytic means to capture and understand member data, to make data-driven insights and recommendations
  • Develop and lead a stellar cross-functional marketing team (brand strategy, content marketing, retention marketing, product marketing), that is aligned closely with the business and operates in a test-and-learn, agile environment
  • Oversee and refine the company’s competitive intelligence strategy, staying abreast of market trends, ensuring organizational awareness of changes to the competitive landscape, and optimizing firm-wide procedures for the efficient and effective capture and processing of actionable market insights and information
  • Regularly communicate and engage key internal constituents on the product and brand strategy and strategic initiatives
  • Be an evangelist for marketing innovation, leveraging an obsession with member persona psychology, data, statistical analysis, and growth
  • 10+ years of experience in progressively responsible marketing leadership roles and a record of superior professional accomplishment with leading, well-branded organizations
  • Demonstrated leadership experience managing a sizable team
  • Demonstrated ability to create and execute integrated marketing strategies, fully leveraging multiple channels to access and influence customers in business-to-business environments of a similar size, scope, and complexity to The Advisory Board Company’s
  • Strong experience utilizing marketing analytics and leveraging data in forming strategy and reporting on results
  • Ability to forge strong working relationships with leaders in the C-suite, building bridges across functions, being transparent, demonstrating the value of marketing, and helping other leaders succeed
  • Experience within the health care industry strongly preferred (alternately, candidates may be considered who can demonstrate exceptional business acumen, emotional intelligence, and the ability to develop a nuanced understanding of all elements of the Advisory Board’s mission-driven business, financial structure, and a keen awareness of the health care sector’s unique business models, issues and culture)
  • Proven record of change management, building and sustaining effective teams, inspiring commitment to organizational vision, mission and objectives, and delivering results

VP, Owned Marketing Strategy Resume Examples & Samples

  • Direct and inform strategies to bring data science, design and content together to personalize customer experiences in our owned channels. Set the testing strategy and KPIs
  • Lead the effort to optimize creative formats, placement of marketing messaging and layout for home and log-off pages
  • Partner with lines of business to translate business objectives into prioritized enhancements and strategies
  • Drive the innovation and testing agenda for marketing assets across Shared properties
  • Lead cross-LOB initiatives that test emerging hypotheses on channel and inventory management
  • 8+ years of marketing experience, with deep expertise in digital marketing and/or Digital Product Management
  • Proven experience crafting digital strategies and comfort in “white space”
  • Demonstrated understanding of the value that emerging technologies bring to the marketing landscape
  • Proven ability to develop and maintain strong relationships with colleagues and clients
  • Experience navigating highly matrixed organizations

Marketing Strategy & Control Resume Examples & Samples

  • Lead cross-functional team in development of Marketing Monthly Functional Reviews; identify topics, coordinate deck preparation, prepare Senior Management for meeting
  • Review all information for accuracy and executive level appropriateness (Customer Experience, Marketing, Metrics, Financials, Deep Dive Information, Key Project Status)
  • Prepare and present “Control Overview” at each monthly meeting
  • Drive delivery of MBR follow-ups, especially as they pertain to Marketing cross-functional topics

Senior Pipeline Marketing & Strategy Manager Resume Examples & Samples

  • 7+ years of experience in marketing, business development, sales, engineering or scientific role
  • Experience developing and leading projects, programs, and/or cross-functional teams
  • Financial modeling and analyses of the results
  • MBA or Masters in Health Policy or Economics
  • Healthcare, medical device, bio-tech or pharmaceutical industries experience
  • Experience generating new ideas, recommendations, and strategies to support sales
  • Strong analytical ability to identify and think through all issues in order to determine their impacts on the business
  • Experience with market research techniques and ability to draw conclusions from the data
  • Exceptional technical and modeling skills with the ability to manipulate large data sets and draw conclusions from the data

Intern, Product & Marketing Strategy Resume Examples & Samples

  • This is a 32-40 hour per week internship (ideally full-time)
  • Photoshop and other design tools
  • Google Analytics
  • Market Research
  • User Testing
  • Experience with Javascript a really big plus!
  • A thirst for learning and ambitions to be able to manage clients directly

Analyst, Marketing Strategy & Analytics Resume Examples & Samples

  • Work with a wide variety of stakeholders including consumer insights, marketing segment and product managers, finance, engineering, sales, and operations
  • Learn how to build strategic frameworks and develop a deep understanding of industry, company, and customer value drivers to conduct performance optimization analysis
  • Maneuver through disparate data sources, test hypotheses through comprehensive quantitative models, and identify market opportunities in a relentless pursuit to improve T-Mobile’s value proposition and market competitiveness
  • Work with a team to develop new products and own game-changing marketing initiatives, influence stakeholders/leadership through fact based analyses, and drive change
  • Examples of specific areas of analytical ownership include but not limited to service & device pricing, product portfolio optimization, customer behavioral modeling, advertising optimization, special offer impact analysis, and distribution channel strategy
  • Learn how to construct executive level presentations to communicate complex analytical findings in a clear, concise, and decision impacting manner
  • MBA’s with strong background in analytics

Director Direct Marketing Strategy Resume Examples & Samples

  • Proposes when, what & to whom to send direct marketing messages that are based on expertise and historical performance
  • Collaborates with property marketing teams to determine cross-MGM Resorts International tradeoffs and campaign prioritization to get the highest return on investment
  • Makes recommendations and solicits feedback from properties for customer segmentation for campaigns
  • Bachelor’s degree, preferably in Hotel Administration, Marketing, Business Administration, or related field; or related career experience
  • At least 3 years of experience leading a team
  • Performance:Excellent customer service skills

Senior Marketing Strategy Analyst Resume Examples & Samples

  • 5-8 years of experience using robust methodologies to analyze data and to generate insightful findings and impactful results required
  • Flexibility and adaptability to thrive in a fast-paced, challenging work environment with multiple priorities
  • Detail oriented and well organized
  • Proficiency using SQL or other query tools/languages to perform data manipulation, with a working knowledge of databases
  • Master’s degree in Business, Business Administration, Science, or other quantitative field a strong plus
  • Experience in direct marketing, higher education, or fundraising (preferred)
  • Proficiency developing reports for internal and client audiences that utilize effective visualization techniques and tools to highlight compelling insights

Manager, Payer & Provider Marketing Strategy Resume Examples & Samples

  • Develops, leads, and executes access strategy and strategic marketing plans to support assigned programs, products, or customer segments to achieve revenue goals, tailoring plan and resources to reflect customer insights and target identified partnership opportunities
  • Builds collaborative partnerships with internal partners, including the leadership of business units, sales teams, and B2B/ B2C Marketing teams and other corporate shared service teams, in order to develop and execute cross-functional and cross-channel marketing plans
  • Develops unique and differentiated value propositions and craft messaging tailored to customer and channel segments, such as Healthcare Providers (nurses, doctors, physicians assistants, physicians’ office staff), Pharmacy and Medical Directors and C-suite executives (Chief Executive Office, Chief Medical Officer, Chief Financial Officer) at hospitals, health systems, and clinics
  • Manages execution of marketing plan such as customer-facing resources, advertising campaigns, promotional programs, public relations activities, conference/event strategies, online marketing programs, demand generation campaigns, market research, and/or onsite marketing programs
  • Synthesizes and analyzes customer insights obtained through customer interaction, market research, and account team feedback toward strategic recommendations
  • Manages marketing budget, establishing and monitoring metrics as well as vendor contracts
  • Establishes metrics and measurement plans to analyze effectiveness of marketing strategies and tactics on sales, retention, and satisfaction
  • Bachelor’s Degree and at least 2 years of experience in Strategic Marketing, Product Marketing, and/or Client/Account Management in the Health Care industry. OR High School/GED and at least 5 years of experience in Strategic Marketing, Product Marketing, and/or Client/Account Management in the Health Care industry
  • Experience in identifying business opportunities, setting strategic imperatives, developing strategy, and leading execution of marketing/tactical /communication plans, including creation of differentiated value propositions and messaging tailored to different customer and channel segments that meet department and company goals within established timelines and budget
  • Experience developing and delivering presentations to various audience levels within an organization
  • Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines
  • Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
  • Experience understanding and using financial indicators and cost drivers
  • Experience negotiating with outside customers or vendors, including negotiating contracts, prices, resolving service issues and reconciling differences
  • Intermediate level skill in Microsoft Word (for example: inserting headers, page breaks, page numbers and tables and/or adjusting table columns)
  • At least 1 year of cross-functional team leadership experience
  • Willing to travel up to 30% of the time for business purposes (within state and out of state)
  • Master’s Degree in Marketing or Business Administration
  • Bachelor’s Degree and at least 5 years of experience in Strategic Marketing, Product Marketing, and/or Client/Account Management in the Health Care industry
  • At least 3 years of experience in developing, measuring, and managing strategic marketing plans
  • At least 2 years of budget management experience
  • At least 3 years of experience coordinating and facilitating executive management meetings
  • At least 5 years of marketing experience targeting payers, health care professionals, or B2B customers at a managed care organization, specialty pharmacy, pharmaceutical manufacturer, hospital/health system, or other healthcare organization
  • Experience in Account Management or providing marketing, training, or project management support to Account Managers
  • Experience managing and collaborating with external agencies/vendors to identify opportunities/needs, hone marketing strategy, and develop new marketing resources (e.g., presentations, sell sheets, training materials) to enable achievement of additional contracts
  • Experience guiding and facilitating strategic planning and project management of customer advisory boards and customer market research, including establishment of research objectives, identification of target audience, and supervision of discussion guides and/or meeting materials development
  • At least 3 years of experience directly managing people, including hiring, developing, motivating, and directing people as they work

VP, Scripted Marketing Strategy & Creative Resume Examples & Samples

  • Responsible for the scripted portfolio of A&E networks
  • In collaboration with Heads of Marketing Domestic and International develop globally consistent end to end marketing strategy and positioning to launch shows to trade and consumer audiences
  • Responsible for the development of the creative briefs for all Scripted
  • Responsible for communicating and collaborating on all marketing Initiatives to all A&E networks divisions
  • Responsible for providing a global marketing voice within A+E Studios program planning and development
  • Develop and implement the brand strategy for A+E Studios to drive premium position with the trade and industry
  • Identify and develop 360 degree strategic plans for Brand Franchises
  • Responsible for the delivery of creative and talent from A+E Studios to support the marketing strategy including the organisation of activities such as shoots, marketing content, set visits and all Production assets
  • Responsible for the flow of communication regarding Production plans to the Marketing and Creative network
  • Facilitate A+E Studios creative approval on all marketing plans and materials
  • Perform other miscellaneous projects assigned by CMO and SVP Creative
  • Experience and passion for Scripted content
  • A collaborator, used to working in a matrixed organisation
  • Global mindset: thinking and acting for both local and global needs
  • Strong knowledge of consumer and trade marketing/distribution for Domestic and International Television
  • An experienced strategic marketer who is both conceptual and practical
  • Highly organised and detail oriented
  • A senior professional who can influence at the highest level

Marketing Strategy Internship Resume Examples & Samples

  • Conduct research and analysis to identify latest trends in mobility, customer experience, and insurance products
  • Participate in cross-department product and marketing strategy to quickly develop and test new concepts with consumers
  • Learn from others leading company efforts around autonomous vehicles, connected car services, and value-added services for insurance products
  • Build business and professional skills that will prepare you for future leadership positions
  • This is a full time, summer 2017 internship
  • Undergraduate working towards a Bachelor’s degree
  • Minimum 3.0 cumulative GPA. Additional requirements might apply
  • Effective and engaging collaborator with natural curiosity
  • Interested in business strategy and/or digital marketing
  • Working knowledge of Microsoft Office (specifically Excel, Word and PowerPoint)

VP, Ad Sales Marketing Strategy, Fandango Resume Examples & Samples

  • Lead ad sales strategy and align Fandango/Rotten Tomatoes Content, Marketing, Data, Technology teams with NBCUniversal Sales Organization (inclusive of data, research, ad operation/technology) to develop and execute advertiser offerings and solutions inclusive of media, data, content and marketing-based opportunities that are distinctive to endemic studio and non-endemic categories
  • Lead the sales marketing team to develop winning solutions for all client-specific RFPs and brainstorms, formulating marketable sales strategies that are customized to fit specific client objectives; includes brainstorming and liaising with digital editorial/production teams to create compelling sales programs
  • Identify and develop new sales opportunities by identifying high-interest digital experiences, new site-specific content features, mobile, social and emerging ad platforms that will serve as compelling drivers for client strategy and conversations
  • Oversee the post-sale process to ensure exceptional client service and campaign execution
  • Be the Fandango thought leader to interface with senior clients and agency prospects
  • Minimum 8 years of experience in digital ad sales marketing with experience within the entertainment space working with movie studios, advertising agencies and/or digital companies with ad supported revenue, or highly related experience
  • Minimum 5 years of experience successfully managing cross-platform and/or digital sales promotion teams
  • Studio experience is highly valued
  • Demonstrated ability to lead, develop and motivate a team consisting of marketing, operational and creative staff
  • Demonstrated ability to strategically advise and influence ad sales marketing direction with senior leadership
  • Established network of agency and client relationships preferred
  • Bachelor’s Degree highly desired, advanced degree preferred

VP, Brand & Marketing Strategy Resume Examples & Samples

  • Responsible for building and maintaining the Assurant brand
  • 10 years’ marketing experience
  • Advanced degree in brand/marketing (or equivalent work experience)
  • 10+ year’s relevant experience

Project Coordinator Brand & Marketing Strategy Resume Examples & Samples

  • Can juggle several projects at once in a stimulating realm
  • Wants to expand and dream up new ways of doing things
  • Is acrobatic when it comes to problem-solving, work organization and planning
  • Can perform solo, and is full of energy, creativity, initiative, curiosity and passion
  • Is able to bend over backwards in matters of organizational agility and never loses sight of our clients' needs
  • Can dance through the ambiguous situations of circus life
  • Is nimble at weaving words in both English and French
  • Has complete mastery of Excel and PowerPoint
  • Is devoted to making the world a bit better each day

Manager, Digital Marketing Strategy Resume Examples & Samples

  • Develop deep knowledge of key retail and B2B audiences. Capture and share insights with team about what drives audiences and how they feel about the Prudential brand and key competitors
  • Develop the digital customer journey for prospects; advise on the ideal prospect experience and the KPIs and reporting that will be most critical to a learning agenda with this target
  • Partner closely with the creative teams to raise the bar in creative strategy & development
  • Take ownership in the development of creative briefs, while working closely with key partners on the account. Help ensure efforts are collaborative and according to strategy
  • Work with teams to build holistic communications plans and content ecosystems, working closely with partners in media, search, social and site teams
  • Work with Analytics and Media teams to build test and learn plans and identify appropriate KPIs. Become the go-to expert on best practices and help codify best practices for testing and optimization
  • Work with internal global market research group for any recommended custom research initiatives
  • Partner with Planning Director on strategy recommendations
  • Minimum of 5 years experience developing integrated or digital marketing strategies including closed loop marketing, content marketing, targeting for brands and businesses
  • Demonstrated experience in utilizing digital channels including search, video, social and mobile to drive action
  • Proven expertise using multi-channel consumer data and research to develop strategies, communications plans and test approaches
  • Financial services industry experience a plus
  • Curious – display passion for learning and discovering the truth in human behavior, cultural understanding and marketplace trends (competitive, consumer and business customers; BtoB)
  • Creative– approach work in a unique and thoughtful manner, inspire others to think creatively
  • Analytical - follow a thoughtful and systematic approach to problem solving, goal setting and strategic prioritization
  • Proactive – looks for opportunities to independently add value and create opportunities
  • Organized – able to simultaneously manage a range of ongoing projects and one-off requests
  • Presence & Communication – able to command an audience and clearly articulate a point of view. Be an inspirational team player
  • Collaborative – work with ease across various teams and levels across the organization

Coordinator Marketing Strategy Resume Examples & Samples

  • Coordinate across all marketing and internal functions to ensure effective development and execution of marketing efforts for Family shows and Performing Arts, live concert events, venue tours (MSG, Radio City) at Madison Square Garden, The Theater at MSG, Radio City Music Hall, and the Beacon Theatre
  • Maintain ongoing optimization of Family Shows engagement and media plans (paid and owned)
  • Manage daily creative deliverables development and asset trafficking including email, direct, digital, TV and Radio spots, OOH, print and collateral
  • Outreach and relationship management with Promoters/Artist Reps and producers to obtain key marketing assets
  • Facilitate approval process with internal marketing and bookings team and external Promoters/Producers
  • Support activation of upcoming Live event content across all MSG owned assets and partner assets (e.g. Chase, Captivate, Time Warner Cable, Cablevision, Ticketmaster, etc.)
  • For Live co-promotes, support reconciliation of media and digital performance and delivery, and marketing finances / budget working closely with MSG Accounts Payable
  • In coordination with the Loyalty Communications and Database teams, implement strategy and execution increasing fan engagement (i.e. direct marketing efforts)
  • Participate in research and insights projects and work directly with the analytics / database teams to analyze current fan/customer and venues data, competitive activity, sales volume, market trends to build a solid understanding of our fan communities and customers in support of development of marketing strategies
  • 1 – 3 years of experience in marketing, media or advertising with a strong background and interest in live entertainment, music, theater, venue attractions and current pop culture
  • Exceptional verbal and written communication, negotiation, project management and time management skills required
  • Must have strong knowledge of NY marketplace

Senior Marketing Strategy Analyst Resume Examples & Samples

  • You must be a leader, possessing motivated root curiosity. You are required to be detail oriented, having strong organization and communication skills, and you must be flexible to be very hands-on
  • You should have direct experience partnering with Marketing or Sales Executives
  • You must complex financial modeling experience (eg. ROI, NPV, IRR, DCF)
  • You should possess at minimum a Bachelor's Degree and MBA is strongly desired
  • You should have 3-8 years of experience including a strong grasp of a total P&L
  • You should possess experience within a technology relative business

SVP, Advanced Product Marketing & Strategy Resume Examples & Samples

  • Provide strategy and support to drive revenue around iHeartMedia core business using digital products (i.e. Digital desktop and mobile banner and display, Mobile advertising, Streaming audio, Video, Social, Podcasting Business , Digital innovations at Events, Data products – Soundpoint, Smart Audio, Audience buying, etc.)
  • Oversee collaborative strategy, development and GTM for new digital opportunities and ad solutions for brands as outlined above
  • Oversee team on digital pitch/ proposal development
  • Work with product team to expand existing ad and data product suite (based on competitive analysis and marketplace demand)
  • Spearhead revenue-generating digital and social innovation concepts for brands around our tent-pole events
  • Liaise with digital partnership point people to determine new digital opportunities and evaluate and better leverage existing ones (FB, SnapInc., etc)
  • Team point for research for necessary data and analytics to prove the value of the platforms
  • Provide education and training of digital opportunities for NSMP sellers
  • Serve as point for custom digital branded content solutions (working with EE and IHR team)
  • Serve as point for digital marketing for big client meetings, pitches and trade events
  • Drive overall priorities & process for video + editorial content creation, distribution & monetization across O&O and 3rd party platforms

Associate, Marketing Strategy Resume Examples & Samples

  • Establish, build and maintain positive professional relationships with sales and investment teams
  • Partner with relevant experts to develop presentations, collateral, positioning documents and a library of literature and analysis that fill the marketing toolkit used by the sales and marketing teams
  • Guide consultative efforts to identify and solve specific prospect and client needs
  • Act as a project point-person, interfacing with creative and operations teams within marketing to drive content through to completion
  • Maintain list of current outstanding initiatives and communicate progress to key stakeholders
  • Effectively communicate content updates to client-facing teams
  • Develop a deep understanding of the sales processes and execute marketing initiatives in support of it
  • Learn and demonstrate the ability to articulate the company's history, culture and values
  • Minimum of 2+ years of relevant experience
  • Bachelor’s degree in business administration, finance, marketing, or like discipline
  • Capacity to capture and explain technical concepts in a simple and easy to understand manner – both to institutional and individual audiences
  • Ability to work with a sense of urgency while preserving strong attention to detail and organization
  • A creative and innovative mindset with the ability to produce new, unique and valuable ideas
  • Desire to work in a fast paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects
  • Excellent written, grammatical and editorial skills
  • Strong team player with openness to feedback and desire to collaborate
  • Knowledge of financial/investment concepts would be highly regarded

Marketing Strategy Internships Resume Examples & Samples

  • Disney Parks and Resorts
  • Pervious Marketing Internship
  • Senior or graduate-level student pursuing a degree in Marketing, Business or related area OR must have graduated from a college/university within the past six (6) months

Marketing Strategy Internships Resume Examples & Samples

  • Marketing/communication experience
  • Proficiency in Microsoft Office Suite (Word, PowerPoint and Excel)
  • Social Media analytics
  • Knowledge of the Walt Disney World® Resort
  • Senior or graduate-level student pursuing a degree in Marketing, public relations or communications, or related experience. Alternatively, the candidate must have graduated from a college/university within the past six (6) months

Director, Payer Marketing & Strategy Resume Examples & Samples

  • Lead Development of US Market Access Value Proposition and program execution. Develop DERM portfolio payer value propositions and facilitate training and implementation by the Market Access Account team. This will require close coordination with the DERM VP of Marketing and their team
  • Lead the development and implementation of specific field sales pull through initiatives and enhancing market access proficiency and understanding within the DERM Sales teams
  • Work closely with contracting on the development of overall contracting strategies
  • Work closely with Brand and Analytics team to identify appropriate analysis for DERM brands and actions based on data and insights
  • Enable coordination and planning between Medical Affairs/MSLs and Commercial/Account Management teams
  • Work with Business Development on any DERM related acquisition or divestiture projects
  • Work collaboratively with Account Management, Contracting, Sales Training, Field Sales, Medical Affairs, Legal, Operations, and Brand Teams on development & implementation of strategies and tactics
  • Fluent English language required
  • 10 + years biopharmaceutical commercial operations experience
  • At least 3 years experience in managed markets within payer marketing, national account management, patient reimbursement services, or contract operations strongly preferred
  • Previous Marketing Experience with brand distributed through Specialty Pharmacy network required, psoriasis preferred
  • Strong understanding of payer market dynamics and how managed care organizations make decisions across private & public channels
  • Must have superior analytical ability to analyze current and future landscape and specific contracts to make recommendations that impact our brands
  • Ability to translate strategies into measurable tactical programs that have high ROI for our brands
  • Ability to access and influence various functional areas and motivate groups to action without direct line management responsibility
  • Ability to work and lead collaboratively in cross - functional teams across the managed markets organization, brand teams, finance, legal & regulatory
  • Ability to identify leading trends, channel dynamics and translate to impactful access programs for our brands
  • High level of integrity developing compliant strategies and works transparently with legal, regulatory and compliance
  • Identifies problems and barriers and can quickly assimilate information to develop actionable and effective solutions
  • Must be willing to execute tactics
  • Expert level knowledge of the US payer environment and general Payer Marketing principles

Global Senior Marketing & Strategy Manager Resume Examples & Samples

  • Bachelor's degree required; marekting degree preferred
  • 5-7 years of experience within the medical device, pharmaceutical or business consulting industry
  • Global medical device/pharmaceutical marketing experience strongly preferred
  • Demonstrated ability to influence key global stakeholders and operational owners through clearly articulated strategies backed up with metric driven value assessments
  • Medical device or pharmaceutical sales experience preferred
  • Operating room product/technology experience preferred
  • Demonstrated success in leading healthcare strategy and upstream marketing projects with proven results
  • Significant knowledge of US surgical space, surgical technologies and global healthcare markets, including an understanding of trends in key product features and business levers
  • Demonstrated ability to challenge the status quo, drive innovative thinking and provide superior leadership to the broader team to successfully execute a strategy
  • Experience in financial modeling, forecasting, budgeting, and developing business plans
  • Experience getting first-hand customer information and using it for improvements (e.g. market research, VOC)
  • Strong product marketing foundation encompassing experience with buying process development, market segmentation, pricing strategy, competitive assessment, market trend evaluation and sizing, product positioning, pricing strategy, strategic messaging, creative execution, tactic selection and execution and metric design
  • Proven ability to get work done through cooperation with other groups with no direct reporting relationship to position
  • Experienced working with outside vendors (market research, creative agency, secondary market analytics) to accomplish business goals and identify areas for improvement
  • Demonstrated knowledge of and experience in supporting efficient and effective global M&A approaches/processes involving planning, executing and integration at the business unit level
  • Excellent time management, planning and organizational skills. Ability to multi-task in a fast paced environment, manage multiple priorities. Strong project management, organizational and analytical skills
  • Strong performance accountability orientation, both in terms of following through on commitments and deadlines for themselves and those for their team. High levels of energy and resiliency, with a willingness to travel
  • Flexible, creative approach to business, an understanding of risk assessment and the ability to modify his/her experience and knowledge base in order to adapt to the organization and to the circumstances
  • Highest level of integrity and good judgment, with the ability to effectively deal with highly sensitive, confidential information
  • Experience in presenting ideas and recommendations to multiple stakeholders at all levels of the organization, but specifically at senior management level
  • Ability to demonstrate a high level of political and business awareness; acutely aware of organizational sensitivities
  • Ability to distill complex business issues and strategies to highlight insights and actionable recommendations in a concise and persuasive manner
  • Must be able to travel via car and/or airplane to domestic and international sites. 20% travel required
  • Excellent conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution
  • Ability to work in a global matrix organization
  • Excellent cross functional and management influencing skills and ability to develop customer relationships
  • Expert knowledge of contemporary practices in Marketing
  • Executive-level written and verbal communication skills using PowerPoint and Excel, including sharing ideas and information across diverse audiences and making presentations in order to drive business decisions. Confident and able to be influential and assertive
  • An entrepreneurial spirit and comfort working within a fast-paced, rapidly changing environment is critical
  • Highly proficient in Microsoft Office and related software products
  • Strong work ethic. S/he will have personality traits characterized as analytical, creative, coachable, decisive, driven, focused, high energy, thrifty, wise and 'team player'
  • Strong quantitative and qualitative analytic skills, specifically marketing and financial analysis necessary
  • Excellent strategic planning and marketing science skills necessary
  • Strong project management skills; ability to multitask high priority items

Global Web Marketing Strategy Analyst Resume Examples & Samples

  • Identifies strategic opportunities to enhance sales
  • Interact with the agency and metrics team to enhance performance and find new innovative ways to enhance sales
  • Works with the creative agency on the best and more adequate way to expose our brand and offers on the digital scenario
  • Manages execution and SEO/SEM/Tagging and all the other media tactics that can be applied

WW Marketing Strategy Consultant Resume Examples & Samples

  • Leading the development of shopper marketing strategies and gaining alignment with Global Brand Marketing & GEO´s with a direct & indirect team of experts in Go-to-Market, fixtures and security systems, and merchandising
  • Creating a signature brand experience for Lenovo Moto in Retail
  • Leading the agency teams in designing and reviewing messaging on shopper facing assets such as in-store displays, semi/permanent fixtures, in-store communication, co-marketing, etc. to ensure goals are met for NPIs
  • Steering the Global campaign development from a shopper marketing perspective to deliver strong Go-to-Market packages for NPI´s
  • Understanding go to market strategies for customers and brands within each retail channel in order to align planning activities to strategies
  • Providing input on go to market strategies working with Go-To-Market, Customer Insights, Sales, Brand teams and our agency partners to ensure proactive development of the strategies
  • Using shopper research to define insight-based shopper marketing programs that achieve customer, brand and company goals within the Carriers COR´s, Retail, and online customers
  • Performing post-analytics on key programs to improve efficiency and effectiveness
  • Developing strong working relationships with GEO´s Marketing, Sales & Trade marketing teams, Procurement , Merchandising, Finance, Global Brand Marketing, and external partners to ensure cross-functional achievement of company goals
  • 10 years of experience with shopper and customer marketing (prefer fast-paced consumer packaged goods experience) at least 6 in director/management positions
  • Experience managing or working with marketing agencies
  • Ability to think strategically and increase effectiveness at achieving overall strategies
  • Ability to interpret and carry out shopper communication objectives to ensure reason-to-buy is readily apparent on finished deliverables
  • Ability to develop strong relationships across many functions and external partners
  • Must have excellent analytical skills and business acumen to build strong business cases for change
  • Strong oral and written communication skills to influence and secure cross functional support

Marketing Strategy Internship Resume Examples & Samples

  • Social Media strategy planning
  • Creative writing skills for social media
  • Previous Disney experience
  • Previous internships or extracurricular activities, including membership in AMA, PRSSA, or other organizations

AVP, Brand Digital Marketing Strategy Resume Examples & Samples

  • Digital marketing strategy for the US brand, planning and deployment across the US business and digital channels
  • US web strategy, brand search strategy and social media marketing strategies
  • US Brand digital and social media campaign planning
  • Define the vision, holistic digital marketing strategy and implementation for the US MetLife brand - in alignment to MetLife US brand and business strategy and inclusive of BU strategies- across all key digital channels (digital marketing,, search, social media, mobile) to drive brand building, customer engagement and integrate with marketing acquisition strategies
  • Define and implement US web strategy for US customers and employees, managing rollout and roadmap in partnership with US Brand teams and Global Digital Marketing
  • Develop integrated digital campaigns. Dashboard and analyze metrics for learnings and corrective actions. Oversee US strategy and transform MetLife ‘s social channels LinkedIn, Facebook, Twitter…to deliver on US brand and marketing strategy, editorial, analytics in collaboration with global team
  • Provide thought-leadership as the voice for digital within US organization and within Global organization
  • Foster innovation and develop strong agency relationships and build a word-class agency eco-system
  • Lead and effectively develop a team of digital marketers; grow talent and develop clear development and succession paths
  • 10+ years of consumer marketing leadership experience with emphasis on brand strategy, digital marketing including web, social media, customer engagement
  • Experience in developing digital marketing strategies based on segmentation, consumer insights, and customer journeys with measurable in market success
  • Proven success of leading digital marketing from strategy to implementation for a large complex brand or portfolio of reputable brands
  • Track record of designing and delivering strong digital marketing campaigns across multiple channels within a complex environment
  • People management experience including the ability to inclusively and pro-actively develop, lead and motivate a team of managers and individual contributors to drive engagement and performance
  • Experience with branded organization/company preferred
  • MBA or other advanced degree desirable

AVP, Marketing Strategy Resume Examples & Samples

  • Develop an overall U.S. marketing growth strategy that aligns with business objectives and enterprise strategic priorities
  • Provide strategic marketing leadership, frameworks, and methodologies in support of business line objectives
  • 10+ years of diverse and progressively senior full life-cycle marketing experience, from strategic planning through go-to-market execution, marketing communications, and brand/product management
  • Relevant expertise in strategic brand building and innovation; demonstrated success managing world-class brands at the company, business unit and product level
  • Strong record of success developing talent and leading teams with significant marketing-driven P&L responsibility
  • Ability to deliver customer-centric advice optimized for both B2C and B2B2C channels based on insights-led research
  • Excellent analytical skills with significant experience leading data-based decision making and distilling large amounts of data into clear, concise stories
  • Demonstrated experience navigating and leading within a highly matrixed, complex environment; exceptional collaboration and influencing skills with a track record of motivating change through well-structured, data-supported, and clearly articulated recommendations
  • Entrepreneurial-like innovation experience within a larger company or brand would be desirable
  • Operational business experience; ability to make decisions and drive towards results
  • Undergraduate degree required; MBA or other advanced degree preferred

VP Marketing Strategy Live & Venues Resume Examples & Samples

  • Oversee development of fan-focused brand strategies, brand execution and fan engagement for NY and Chicago Live concerts, Live family shows, Venues (including tours, suites, guest experience), and the MSG brand (including Garden of Dreams Foundation brand and select marquee events)
  • Work directly with the insights / analytics / database teams to analyze fan/customer and venues data, competitive activity, sales volume, market trends to build a solid understanding of our fans and communities in support of development of marketing strategies
  • Lead strategy and coordinate across all marketing functions (e.g., media, creative, insights, digital, social) with internal stakeholders and external agencies and partners to execute on marketing plans and advertising efforts
  • In collaboration with the Loyalty Communications team, responsible for fan engagement and loyalty (brand communications). Accountable for brand health measures and engagement metrics (e.g., opens, CTR’s)
  • Build relationships with internal stakeholders, help the P&L owners guide the brand narrative for execution in the fan experience and support financial and marketing budget management
  • Lead development of marketing strategy (in coordination with Insights team) and marketing execution for MSG’s existing venue brands, business development and expansion efforts (i.e. London Arena, new venue in Las Vegas, Annual show, Festival)
  • Report to SVP Marketing Strategy and Consumer Engagement and manage, motivate and develop the Live and Venues marketing strategy team
  • Minimum 10 years of experience in marketing or advertising with a strong background and interest in live entertainment, theater, venue attractions and current pop culture
  • Demonstrated experience in leading strategy, positioning and creative development for a brand
  • Superior interpersonal, relationship management and influencing skills and ability to work with a broad range of stakeholders. Understanding of process within the entertainment industry including producers, management agencies, tour promoters, etc
  • Proven ability to collaborate, plan and execute at both strategic and operational levels cross-functionally while leading a team
  • Competency with analytics and interpretation of ticket sales, demographic, database, research and competitive data, to assess and improve current marketing strategies
  • Experience directly managing and developing employees

Hss-manager of Marketing Strategy Resume Examples & Samples

  • Develop go-to-market strategies and assist in the marketing execution plans for the Healthcare Group that is aligned with Sales with input from key stakeholders
  • Perform market research to determine industry sub-segments, market size, market growth/decline segments, trends and new growth opportunities
  • Identify geographic target markets, strategic partners, influential consultants, industry associations, key publications and media, trade conferences & events, speaking opportunities, etc
  • Provide strategic view into clients, client purchasing behaviors, and define the client purchasing journey along with the key decision-makers and influencers
  • Monitor industry and competitor news and perform ongoing competitive analysis to identify segments being filled, underserved segments, risks, where competitors are investing and key differentiators
  • Translate technical and service line specific capabilities into benefits that are understood by Healthcare support services buyers
  • Develop client solution success stories and industry insights to drive value proposition and differentiate the Healthcare Group
  • Partner and collaborate with the industry marketing manager who will develop and execute the Healthcare Group’s content marketing strategy across all marketing channels (i.e. web, print, video, email, events, media)
  • Develop new creative ideas/concepts that will drive new sales growth opportunities
  • Develop a Customer Advisory Council to provide regular feedback, solicit new ideas and improve our solution offerings
  • Serve as initial point of contact for new marketing initiatives and provide approval on marketing activities
  • Collaborate with sales, marketing, communications, finance, HR and operations on various strategic initiatives and projects
  • Develop presentations and supporting materials to present new initiatives to Group leadership, prospects & clients
  • Identify KPI’s and metrics that will measure the success of Group marketing strategies working with Marketing & Sales COEs
  • Manage and direct brand integrations and marketing support for acquisitions into the Group

Customer Marketing & Strategy Senior.associate Resume Examples & Samples

  • Take point on the high impact ALT initiative – manage quarterly execution, lead expansion across BUs and prompt additions, and be responsible for performance optimization of prompts
  • Lead the customer marketing strategy for Upgrades/Right Product Campaigns and ensure customers are getting the most value from our relationship
  • Manage digital marketing strategies such as banner ads and public landing page development across all customer communications managed by CMG
  • Develop and launch the Always-On portfolio offers strategy for existing customers
  • Lead the strategy for Monthly Anniversary campaigns. Partner across product teams to continually refine and optimize the campaign to drive higher engagement and lower attrition
  • Assist in preparing for CEO business review discussion documents
  • 5+ years of related marketing, strategy, analytics, customer experience, and campaign management experience
  • Direct marketing, customer communications, and campaign management experience across traditional and digital channels
  • Ability to effectively interact with key stakeholders at all levels, and identify and act on opportunities
  • Demonstrated customer focus
  • Strong project management, multi-tasking, influencing, and leadership skills with sharp attention to detail
  • Highly Inquisitive yet focused on delivering results
  • Strong communication skills, both written and oral, with the ability to present information clearly and professionally
  • Ability to work in a fast-paced, demanding environment balancing multiple tasks

Associate, Marketing Strategy Resume Examples & Samples

  • Steer key c-Suite led programs from conception to realization, optimization & evaluation
  • Drive real results with a matrixed, high speed organization
  • Drive clarity, focus & accountability across teams
  • Ensure key initiatives are well-defined, appropriately resourced, reviewed and optimized
  • Ensure delivery on original executive vision
  • Enabling CMO to work effectively & efficiently
  • Flawlessly manage project plans & details that ensure success

Marketing Strategy Coordinator Resume Examples & Samples

  • Supports the creation of the overarching strategy
  • Understands and articulates competitive and consumer insights
  • Helps articulate strategy with key omni-channel partners (peer set through manager/director)
  • Critical Thinking
  • Helps bring forward new ideas
  • Help identify measurements to track and support dashboard creation for executive review during key timeframes
  • Previous marketing strategy development leveraging insights based on the customer, business and marketplace

Specialist, CRM Marketing Strategy Resume Examples & Samples

  • 4-6 years working in a multi-channel retail store organization or consumer goods & services industry or marketing services industry in a marketing function. In addition, experience in strategic planning or loyalty marketing a plus
  • Prior experience in working in a retail or customer marketing a plus
  • Prior experience working in a marketing function for a B2C company: leveraging marketing tools to develop customer communication and maximizing customer value
  • Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify optimize current business and identify new opportunities. Must be able to develop and track success metrics
  • Experience in developing and executing creative for multi-channel programs
  • Ability to closely work with & lead internal and external cross functional teams to gain alignment with corporate objectives
  • Excellent oral, written and presentation skills, with prior experience working with senior management
  • Proven leadership skills and decision making ability

Americas Marketing Strategy & Campaign Manager Resume Examples & Samples

  • Responsible for directing the development of company marketing programs. Responsible for assessment of potential markets, coordination of technical product definition of promotional activities and product launch
  • Activities may include: product advertising/promotion, planning, developing, and implementing multiple channel programs
  • The position is with the Americas regional marketing team tasked with creating CONSUMER marketing strategy and programs to increase PC sales in the United States
  • Team member will develop budget, campaigns, metrics based on corporate goals and be responsible for the implementation/execution of these campaigns
  • Programs to be developed will target mainstream US consumers
  • Coordinate ecosystem co-marketing OEM and retailer, for example from presentation of opportunity to execution and post-mortem results
  • Manage various ecosystem relationships with Intel field or retail counterparts drive 1+13 value
  • BS/BA in business or technical field (MBA in marketing preferred)
  • Travel to other Intel locations and/or around the region North America required
  • Ability to work in a collaborative, team based environment
  • Strong presentation skills with experience presenting to sr. executives
  • Experience working with consumer products retailers large format retail or small format retail or computer OEMs ex: Lenovo, Dell, Microsoft

Senior Analyst Marketing Strategy & Analytics Resume Examples & Samples

  • Partner with business unit leaders to provide the analytics necessary to run and optimize the business
  • Develop repeatable reporting to help leaders better understand performance and areas of opportunity
  • Provide marketing team with pricing strategy and solutions for driving revenue growth
  • Assist in the development of goals, key performance indicators, and the ongoing tracking of progress against goals
  • 8+ years of experience leveraging analytics to drive strategic business decisions

Manager of Product Marketing Strategy Resume Examples & Samples

  • Drive the development and execution of a unified product marketing strategy across all consumer insurance product areas
  • Work closely with individual product marketers to ensure effective go-to-market strategies that align with broader product and consumer marketing strategy
  • Lead the development of actionable consumer insights and market intelligence by partnering with Market Research, Data Science, and User Research teams
  • Identify and develop product differentiators and competitive positioning strategies; define and clarify the insights that translate into winning value propositions for product launches
  • Advocate for the wants and needs of the consumer across marketing, product, communications, and media stakeholders
  • Work collaboratively across the company to craft cross-product messaging strategies to drive acquisition
  • Lead test new digital and marketing initiatives to inform key strategic decisions with impact across product areas
  • Advanced organization and project/program/time management skills
  • Advanced presentation development and delivery skills
  • Advanced experience using Microsoft suite, including PowerPoint
  • Advanced relationship, interpersonal and negotiation skills
  • Advanced strategic and analytical skills
  • Advanced financial acumen
  • Advanced solutions skills; flexible in times of change
  • Exceptional communication skills, both written and verbal; excellent ability to write, copyedit and judge creative
  • 7-10+ years of Brand or Marketing strategy experience, preferably including Advertising/Marketing Agency experience
  • MBA/Master of Communications or related field preferred
  • Must be highly motivated, a passionate team player and provide a track record of successfully motivating teams
  • Insurance industry knowledge a plus

Mobile Marketing Strategy Resume Examples & Samples

  • Program manage a cross-functional team in defining and implementing the emerging digital marketing strategic roadmap
  • Lead the integrated marketing planning and implementation for a major emerging product
  • Identify ongoing trends and focus areas for new emerging initiatives, and quantify potential opportunities
  • Measure and analyze emerging digital marketing programs, and support their optimization
  • Lead marketing strategy development and implementation for two new mobile product/feature launches
  • Is highly curious and never settles for good enough
  • Is data driven and analytical, while also being a creative thinker
  • Has a tenacious passion for what’s new in digital and mobile marketing, and is constantly learning
  • Is focused on how marketing drives quantifiable business results
  • Is vigorous in their management of details and financials
  • Loves testing, learning, and taking calculated risks
  • Constantly pushes boundaries of “what could be” to drive innovation
  • Is eager to roll up their sleeves to help set strategic direction as well being intimately involved with implementation
  • Always focuses on the big picture, considering impacts outside their given initiatives
  • 4 year degree in Marketing, Advertising, Analytics, or Finance; MBA a plus
  • 7-10 years of overall marketing experience, developing marketing strategies and programs
  • Proven expertise in digital and mobile marketing
  • Millennial marketing experience a plus
  • Develops strong partnerships; leads through collaboration; recognized as a team player
  • Proven ability to take initiative, influence others, and achieve results
  • Skilled and comfortable at working in a highly matrixed organization
  • Strong analytical, problem solving and planning skills
  • Experience managing marketing budgets, forecasts, and expected returns, ideally for direct response marketing initiatives
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Comfortable with continuously changing priorities
  • Excellent written and verbal presentation skills – especially for C-suite audiences
  • Highly proficient in Microsoft Excel and Power Point

Gaming Marketing Strategy & Campaign Manager Resume Examples & Samples

  • Responsible for directing the development of company marketing programs
  • Responsible for assessment of potential markets, coordination of technical product definition of promotional activities and product launch
  • The position is with the Americas regional marketing team tasked with creating GAMING marketing strategy and programs to increase PC sales in the United States
  • Programs to be developed will target gamers hardcore/enthusiasts
  • Coordinate ecosystem co-marketing --OEM and retailer, for example from presentation of opportunity to execution and post-mortem results
  • Manage various ecosystem relationships with Intel field or retail counterparts to drive 1+13 value
  • Manage internal centers of excellence/external agencies in asset production
  • Manage internal reviews of custom or co-created content Agency Inside, legal, media MRC, Influencer MRC, etc
  • Retail math fluency and/or research background a plus, including ROI metrics, consumer audience insights
  • BS/BA in business or technical field MBA marketing
  • Minimum of 7 years of marketing campaign management experience with consumer products-preferably technology-based
  • Demonstrated successes with marketing
  • Experience in gaming industry--hardware preferred or software
  • Ability to travel to other Intel locations and/or around the region North America required
  • Strong presentation skills with experience presenting to Sr. Executives
  • Experience in developing full funnel awareness through consideration and purchase marketing programs strongly desired

Lead Manager, Product Marketing Strategy Resume Examples & Samples

  • Develop succinct and powerful Marketing Briefs
  • Define impactful product messaging supported by research
  • Collaborate with Advertising on Mass Media strategy
  • Manage local marketing efforts to support footprint expansion
  • Collaborate with Acquisition, Digital, Paid Search, and Social teams to ensure product messaging is aligned
  • Provide marketing support to the Indirect and Retail channels
  • Continuously analyze and seek opportunities to improve results
  • Ensure the product teams’ marketing needs are 100% supported

Lead Manager Video Marketing Strategy Resume Examples & Samples

  • Developing and supporting strategic principles to guide enterprise wide packaging requirements, and utilizing analytics and financial modeling to drive fact based decision making
  • Strategic thinking around revenue generating opportunities that leverage the AT&T Video platforms, premiums, sports programing and other assets to optimize revenue and drive AT&T mobile subscriptions
  • Developing and leading periodic enhancements to Residential & Commercial programming packages to meet customer needs while aligning with ACPU goals and programming contractual requirements
  • Coordinating with Consumer Research, Competitive Intelligence, Customer Service, and Investor Relations to track customer pricing and packaging needs, industry trends and competitive dynamics, and to identify threats and opportunities
  • Working with the Programming Acquisition team to identify the latest programmer developments and trends, and supporting the team during the deal planning and negotiation process
  • 5-7 years experience in envisioning and executing revenue and profit growth strategies (experience with subscription based services and Media/Entertainment industries preferred)
  • Demonstrated success in working to drive a business using inputs from customer research and competitive/industry intelligence
  • Proven success leading large cross-functional teams and managing various enterprise priorities
  • Self-directed, results-oriented individual who can handle multiple priorities and thrive in a fast-paced environment
  • Ability to champion ideas and execute in an expedited timeframe
  • Strong strategic, financial, analytical and conceptual skills
  • A bachelor's degree in business, marketing, or related field is required. MBA preferred

AVP, Direct Marketing Strategy Resume Examples & Samples

  • Accountable for the development and execution of annual marketing plans, strategic marketing initiatives, and testing strategies focused on new customer acquisition and retention to maximize profitable growth for the Personal Lines business
  • Leads the development of local and national integrated marketing programs, including planning and budgeting, creative development, in-market execution in partnership with execution and analytics teams, and ongoing continuous improvement activities
  • Accountable for identifying and leveraging consumer insights to inform segmentation and targeting strategies, and translating into measurable marketing programs within and across multiple marketing channels including television, print, direct mail, and digital marketing campaigns. Integrates Voice of Customer into all marketing strategies with an emphasis on social listening, internal voice of customer tools, 3rd party insights and reviews, etc
  • Accountable for the end-to-end customer engagement strategy (omni-channel) to on-board customers, build/nurture relationships with customers with the ultimate goal of improving retention and loyalty
  • Oversee the cross-sell and up-sell strategy across all marketing channels, reaching customers through their channel of choice
  • Responsible for the Content Marketing strategy to amplify The Hartford’s voice and ensure flawless execution across multiple channels and platforms (e.g., social media, YouTube, etc.)
  • Manage and develop internal creative team, and coordinate creative needs with internal and external resources. Reviews creatives to ensure brand and positioning consistency across all channels and across the entire customer experience
  • Translate Personal Lines business strategy into tangible marketing test-and-learn initiatives, including value proposition development and messaging execution. Collaborate cross-functionally to develop actionable plans that provide a rich customer experience
  • Identify and partner on key market research initiatives. Track competitor activity and identify new opportunities and/or key gaps in our marketing strategies
  • A minimum of ten years’ experience in marketing required, with significant expertise in financial services direct marketing. Marketing experience must consist of leading full cycle multi-channel (with an emphasis on digital) experience in house or at an agency. Please note – this does not include experience managing agencies exclusively
  • An undergraduate degree in marketing or a related discipline required; an MBA or other relevant advanced degree preferred
  • Skilled in the development of foundational marketing strategies, including segmentation and targeting, value proposition/positioning development, and strategic planning. Able to identify business trends, changes in market conditions, and competitor activity and respond accordingly. Successful track record of experience in the development of comprehensive marketing plans
  • Strategic Leadership - ability to drive both short and long-term growth and profitability. Tactical mastery of multiple aspects of direct marketing including planning, demand creation, creative development, channel optimization, and performance management
  • Ability to work collaboratively in a matrixed environment with exceptional influencing skills to gain support for new ideas and approaches required
  • Superior critical thinking and problem solving - resourceful at achieving objectives/ results. Able to sort through complex data to identify the core issues and develop a plan of action to resolve. Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans. Strong communication and influence skills – clear, concise, and persuasive in style. Ability to build strong relationships with cross-functional teams, partners and vendors
  • Energized by an entrepreneurial environment. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results. Continuous improvement mindset
  • Minimum of five years of leadership experience in financial services direct marketing, ideally in the personal auto and homeowner’s insurance industry preferred
  • Required: results driven and metrics oriented; prefers the challenge of a fast-paced and goal oriented organization
  • Extensive experience successfully managing a sizable non-media budget of $3M or greater
  • Effective project management and organizational skills, with the ability to manage multiple complex initiatives and skills to lead the execution of marketing plans and track program performance
  • Deliver Outcomes. Demonstrate a bias for speed and execution that serves our shareholders and customers
  • Operate as a Team Player. Work inclusively to drive solutions for the good of The Hartford
  • Build Strong Partnerships. Demonstrate integrity and build trust with others
  • Strive for Excellence. Motivate yourself and others to achieve high standards and continuously improve
  • Human Rights Campaign as a 2015 Best Place to work for LGBT Equality (2009-2015)
  • Dow Jones Sustainability Index as a leader in corporate sustainability (2014)
  • Carbon Disclosure Project on the 2014 Climate Leadership Index (2014)
  • GI Jobs as a 2014 Military Friendly Employer (2010-2014)
  • Military Times Edge as a 2015 “Best for Vets” Employer (2010-2015)
  • Ethisphere Institute as a “World’s Most Ethical Company" (2008-2012, 2014, 2015)
  • U.S. EPA with the annual Climate Leadership Award (2014-2015)

Analyst Marketing Strategy Resume Examples & Samples

  • BA/BS Degree in Marketing, Finance or a related discipline
  • Knowledge of platforms for retrieving, storing, reporting, and analyzing data
  • 2-3 years experience in Marketing analysis or Retail experience preferred
  • Proficient in MS Excel; Working knowledge of MS Access & Visual Basic, a plus
  • Must be able to effectively communicate and present information to peers and all levels of management
  • Must demonstrate an energetic and positive attitude with strong communication and interpersonal skills
  • Comfortable working with numbers and basic math formulas
  • Must be able to multitask in a fast paced environment
  • Must present a professional image consistent with Macy's brand values
  • Must be detail-oriented and able to juggle multiple projects in a very fast-paced environment
  • Highly organized and has a strong understanding of the media landscape

Digital Marketing & Strategy Manager Resume Examples & Samples

  • Content Marketing. Develop and execute digital marketing/sales and content
  • College Degree = Marketing preferred
  • Strong oral/written communication skills
  • An in- depth understanding of social media platforms, industry trends, new technologies

VP, Marketing Strategy Resume Examples & Samples

  • Understand BuzzFeed consumer and customer needs
  • Analyze key industry trends to identify growth opportunities for BuzzFeed
  • Define BuzzFeed’s clear customer brand and value proposition, helping to grow business
  • Collaborate with key functions to develop our ad product roadmap and build compelling market positioning
  • Shape BuzzFeed and our key brands like Tasty, BuzzFeed News and Worth It to build recognition and affinity with our audiences, carving out more ownable spaces in the market
  • Lead and develop a team of high-performance and innovative marketers
  • As the leader for the Marketing strategy team, you will set best practices, manage performance and workflows and develop and optimize teams
  • As a member of the overall Marketing leadership team, you will help to define the strategy and missions for the overall marketing team
  • Partner with other team members on the marketing leadership team to define our path to growth by shaping our identity, offerings and positioning in the marketplace
  • As a thought leader and trusted expert you will act fast to demonstrate marketing value
  • Collaborate with internal and external peers and partners to ensure that we unlock opportunity, revenue and speed

Senior Marketing Analyst, Marketing Strategy Resume Examples & Samples

  • Assist Manager of Finance and Analytics in building out ad-hoc queries, reports and dashboards to support key initiatives in 2017 and beyond
  • Work with other analysts within Marketing and other orgs to identify gaps in coverage that could provide meaningful results if explored further
  • Build out analytical models to support customer focused programs
  • Read and analyze A/B member tests to produce a high level summary of performance
  • Build out dashboards and reports to assist other orgs in zulily in determining and identifying strategies that can maximize demand and active customers
  • Identify trends in the business that have changed over the life of zulily and communicate upwards to Manager of Finance and Analytics and CMO
  • Work with Senior Financial Analyst in evaluating total P&L impact from current and future marketing investment
  • Convert research/analyses findings into insights and implications/recommendations that are specific and actionable for Marketing and other orgs
  • Assist in presenting these insights to Senior Management both in meeting settings and via email
  • Work with other analysts in Marketing to communicate data issues or requests to Business Intelligence teams at zulily; could possibly include table buildout or maintenance
  • 3-5 Years working with customer and marketing analytics
  • Advanced expertise in utilizing complex analytic techniques within the retail industry
  • Proficient in utilizing statistical methods to test hypothesis, develop insights and make recommendations
  • Ability to multitask and manage multiple projects at once
  • Proficient in data mining software such as SQL or equivalent
  • Advanced capabilities in extracting and manipulating large data sets
  • Bachelor's degree in quantitative field
  • Able to work cross-functionally and to manage multiple competing tasks in a fast-paced environment
  • Skilled in Excel and Powerpoint

Marketing Strategy Enablement & Planning Resume Examples & Samples

  • Work with marketing executive team to develop annual marketing strategies and plans, goals, and KPIs
  • Partner closely marketing ops and finance to create operational dashboards and data-driven marketing management
  • In partnership with the Director of Brand, develop and enable the rest of the organization around the role of brand, the brand platform and key brand elements (e.g., logo, tone, etc.)
  • Help other teams develop key strategies and tactical execution plans for success
  • Develop and run regular QBRs and marketing team meetings
  • Conduct secondary research and work with solutions marketing to understand and enable the rest of the company with key market insights
  • Manage organizational budget and annual marketing planning cycles
  • Partner with leaders and people team for competency alignment, team norms/non-negotiables and team assessment
  • Develop, manage and run marketing awards program
  • Craft and execute plans & programs to up level the marketing skillset and build capabilities for the future of marketing

VP, Marketing Strategy Resume Examples & Samples

  • Drive marketing strategy at the enterprise and initiative levels and achieve defined objectives
  • Build marketing strategy capabilities in the organization
  • Lead a team of marketing strategists
  • Collaborate with the CMO, product teams, lines of business, and corporate strategy on marketing strategy initiatives
  • Effectively and holistically use customer insights, competitive intelligence, and data/analytics to translate business goals into marketing strategies
  • Develop marketing strategy processes and best practices to educate lines of businesses and the rest of the marketing organization on the value of marketing strategy
  • Ensure marketing strategy best practices are implemented at the enterprise and initiative-levels
  • Cultivate relationships with key marketing and business leaders throughout the organization
  • Foster an environment of problem solving, collaboration, creativity, support, coaching, consulting, and partnership
  • Bachelor’s degree or equivalent experience required. Master’s degree in Marketing, Strategy, or other related field strongly preferred
  • 15+ years of Marketing, Communications, Brand Strategy, and/or Consulting experience
  • 8+ years of people management experience
  • Understanding, interest, and expertise in the financial services industry
  • Proven record in problem solving and strategic thinking
  • Ability to thrive in a dynamic, fast-paced environment
  • Demonstrated leadership skills, diplomacy, and ability to gain buy-in from diverse teams
  • Experience leveraging customer insights to drive strategy
  • Proven experience with integrated marketing planning and processes
  • Experience leveraging digital channels to enhance the customer experience and drive marketing effectiveness

Marketing Strategy Manager for Student Lending Resume Examples & Samples

  • Influence and partner with a cross-functional team to design and deliver multi-channel marketing strategies to achieve overall business objectives and revenue goals
  • Build quarterly and annual marketing plans through partnership with a cross-functional team and the business line to achieve business line goals and objectives
  • Develop and manage budget/forecasts and monitor results to achieve business line objectives
  • Ensure outstanding customer experience across all customer touch points
  • Serve as a primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully versed on all aspects of business line products, pricing, value proposition and competitive differentiators
  • Partner with the sales team and lead referrers with the Student Lending line of business
  • Understand customer analytics, segmentation and targeting strategy
  • Ensure all programs are implemented in full compliance with defined processes and regulatory guidelines
  • Minimum 5-7 years marketing experience with strong preference given to candidates with financial services experience with lending products
  • Broad channel experience including direct, digital, print/media, branch merchandising, and non-traditional marketing
  • Strong analytical skills to obtain data, interpret results, and turn insights into actionable and measurable strategies
  • Strong relationship management skills, including demonstrated capability of leading cross-functional teams to deliver business results
  • Experience with new product/program launches and re-launches including development of go-to-market launch plan
  • Excellent interpersonal and communication skills to develop and nurture relationships, influence key stakeholders, and resolve conflicts independently to mutually agreeable solutions
  • Self-starter with strong attention to detail, high sense of urgency and ability to work on multiple projects under pressure and meet deadlines
  • Demonstrated understanding of and devotion to customer service and experience
  • Creative thinker with strong problem-solving skills
  • Demonstrated attitude of being proactive, forward thinking and intellectually curious
  • Possess and apply functional business and/or industry knowledge to the development of business opportunities and solution of problems
  • Proficient in Microsoft Office Programs, specifically PowerPoint, Word and Excel

VP Marketing Strategy Resume Examples & Samples

  • Acquire, define and clarify assignments
  • Develop, investigate and initiate opportunities and partnerships
  • Partner with creative and digital counterparts
  • Ensure client satisfaction
  • Expertise in post promotion analysis

Director of Marketing & Strategy Resume Examples & Samples

  • Establishes marketing goals to ensure share growth and profitability
  • Develops and executes marketing plans and programs, both short and long range that enable the company to meet income and share targets
  • Responsible for setting the direction of all advertising, trade show, packaging and merchandising
  • Develops, in collaboration with the executive staff, the broad policies for development of new programs and plans for increased market penetration
  • Effectively managing the new product launch process to all external customers
  • Act as Brand Champion for the company
  • Assures that market intelligence is received and analyzed so that market opportunities may be capitalized on as they occur, and the effects of competitive activity may be minimized
  • Develops and recommends pricing strategy for the company which will result in the profitable share growth over the long run
  • Ensures departmental expenditures are in line with financial plans and/or sales revenue performance
  • Evaluates market reactions to advertising programs, merchandising policy, product packaging and makes timely adjustment of marketing strategy to meet changing market and competitive conditions
  • Responsible for ensuring the Company conducts its business in compliance with the Textron Business Guidelines
  • Strong customer focus, analytic ability and mechanical aptitude
  • A strong bias toward execution and be a hands-on manager with a sense of urgency
  • Proven track record of delivering business growth and understanding of the tactical application of marketing tools in a multi-channel environment
  • Proven experience building a results-driven marketing organization
  • Experience with both distributor and retail channel marketing and sales
  • Strong expertise in developing marketing plans and competitive analysis
  • Experience with process and performance management. A high level of competency in administrating resources to achieve established goals with attention to detail

Marketing & Strategy Analyst Resume Examples & Samples

  • Collect, analyze and summarize market data
  • Issue regular reports on competitive intelligence
  • Develop pricing models for rail control solutions based on past tender results and market analysis
  • Help formulate market entry strategies in select Asia Pacific countries
  • Support regional sales managers in developing business cases for new product introduction
  • Ensure the consistence of our opportunity database in Asia Pacific
  • Summarize sales performance and targets ahead of the Monthly/Quarterly Operation Reviews
  • Update the RCS APAC Balanced Score Card ahead of the Quarterly Operation Reviews
  • Support in developing Bombardier's response to pre-qualifications requests and Expressions of Interest
  • Develop the business case for M&A activities in Asia Pacific
  • Bachelor degree required, preferably in science or engineering; MBA preferred
  • Experience in B2B or business-to-government marketing and sales
  • Experience with rail-related businesses on the operation, supplier, or consultancy side preferred
  • Knowledge of signalling or telecommunication systems a plus
  • Be fluent in Microsoft office, especially PowerPoint, Word and Excel
  • Have an excellent command of both written and spoken English
  • Have strong communication skills

Product Marketing & Strategy Consultant Consumer Products Resume Examples & Samples

  • Lead projects that include recommendations related to emerging industry trends, business opportunities, competitive threats, and business process improvement
  • Develops complex solutions to business problems or customer engagements through in- depth analysis, coordination and negotiation with key decision makers
  • Contributes to the development of market, business unit or product line business plans to capitalize on current/future market trends
  • Works closely with senior leadership on a wide range of critical issues
  • Develops mutually beneficial strategic alliances with customers and partners
  • Coordinate research prioritization for Consumer Products ensuring quality of data and useful insights
  • Collect and analyze performance data and KPIs to track progress and identify risks/gaps

Head of Institutional Marketing Strategy Resume Examples & Samples

  • Create and define strategic marketing approach for the UK, Middle East and Africa (“MEA”) and Continental Europe institutional businesses that includes alignment of commercial priorities, key content themes, value propositions and overall brand positioning
  • Orchestrate the development and delivery of thought leadership through integrated marketing campaigns and sales-enablement programs
  • Generate thematic messaging frameworks for marketing campaign activity that address client challenges, positions BlackRock as a solutions provider and ties to product priorities; ensure effective delivery of messaging and positioning through all relevant communications channels, including digital properties, email, client events, third-party content partnerships and event sponsorships
  • Work with local marketing teams and business partners to adapt messaging for audience types and regions to maximize reach and strengthen client impact
  • Track and measure marketing activity and overall campaign effectiveness across the region to demonstrate value and alignment of local, regional and global business priorities
  • Develop and manage the EMEA allocation of global institutional marketing budget, including spend allocation across local markets; rationalize activity and optimize spend within a global structure
  • Foster collaborative partnerships with head of UK, MEA and Continental Europe institutional businesses to help shape marketing strategy and support local sales approach; play an active part in the development and implementation of overall EMEA business strategy liaising with other key business leaders
  • Work with business partners, investment teams, marketing and communications colleagues and other key stakeholders across the global organization to produce and deliver high-quality marketing content that is relevant, addresses client needs and ties to commercial priorities
  • Lead and manage the EMEA institutional marketing team to ensure effective development and delivery of multi-faceted thematic campaigns and other brand-building initiatives; develop key objectives and milestones for team members to promote clear career paths and development opportunities
  • Foster collaborative work environment of global marketing team, realize scalable solutions while meeting local business needs
  • Successful track record of originating marketing strategy and building go-to-market programs that incorporate marketplace analysis, strategic and tactical business plans, a deep understanding of institutional client needs, and integrated marketing tactics as well as metrics for return on marketing investment and assessment of business impact
  • Strong analytical, communication and leadership competencies
  • The ideal candidate will have in depth knowledge of the institutional investment industry, a general understanding of the markets, and be proficient as a business leader who will help generate economic value within the firm—the ability to think strategically and analytically and bring breakthrough ideas that drive business results
  • Proven ability to influence, drive decision-making and rationalize activity that is not driving value for the firm
  • Self-starter with ability to manage beyond formal authority and through complexity; comfortable operating within matrix organizational structure
  • Ability to manage diverse and extended teams without direct reporting lines
  • Effectively manage industry and third party relationships

Senior Marketing Analyst, Marketing Strategy Resume Examples & Samples

  • Collaborate with Program Managers, technology, finance, and other marketing teams to drive complex analyses and build dashboards for the programs team
  • Builds data sets and analyses around undefined problems and has an obsession and curiosity for diving deep into data and developing automated and scalable reporting that doesn’t necessarily exist yet
  • Defines and supports data structures that enable accurate and insightful analyses
  • Works with other analysts in Marketing to communicate data issues or requests to Business Intelligence teams at zulily; takes ownership over data needs
  • Proactively evaluates programs with a customer-centric view that also provides long-term value to the zulily business
  • Builds and analyzes A/B tests and can draw insights and make recommendations around next steps
  • Opportunity longer-term to transition into a Program Manager role

Manager, Email Marketing Strategy, SMB Resume Examples & Samples

  • Partner and collaborate with the Creative and the Database teams to enhance the email marketing strategy, increase email KPIs, enhance ROI metrics, and deliver on lead generation goals
  • Oversee the small and medium size business (SMB) email marketing program including: promotional campaigns and new triggered / automation programs
  • Manage offer landing pages
  • Establish URL tracking
  • Responsible for lead content marketing efforts including a monthly e-newsletter and Insights content website
  • Provide direction to external agencies on content strategy and site development
  • Manage and communicate SMB campaign calendar to ensure flawless execution
  • Provide guidance on email best practices, trends, technologies and CAN SPAM laws
  • Continuously drive innovation in email channel
  • Collaborate with partners to establish a testing road map and refine strategies based on results
  • Manage the relationship with our email service provider (ESP)
  • Must have proven ability and experience in managing email marketing programs
  • Hands-on experience with marketing automation and ESP tools, including campaign management software, rendering test platforms and deliverability tools
  • Strong project management skills managing multiple projects (deadlines, calendars, creative and data needs) from beginning to end
  • Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc
  • Ability to conduct formal presentations to all levels of management
  • Strong attention to detail balanced with the ability to think strategically
  • Highly developed capacity for teamwork and a strong focus on the customer
  • Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
  • Knowledge of cable television, high speed Internet and phone products and services preferred
  • Experience with Business to Business (B2B) marketing preferred
  • Email Marketing Campaign experience - 5+ years
  • Experience and knowledge of email platforms and tools - 3+ years

Marketing, Strategy, Plan & Ops Manager Resume Examples & Samples

  • Directs the process to develop the Integrated Marketing & Communication strategy and plan in partnership with Marketing, Com&In, Corporate Communications, and Customer Experience
  • Develops and manages the year-round process to execute the Integrated Marketing & Communication Plan
  • Secures processes needed for Marketing input to IKEA US business plan and deliverables for units
  • Oversees processes for high priority integrated campaigns to be led by the Integrated Campaign Leader and the Expansion Marketing Project Leader
  • Drives process improvements that will improve the efficiency and effectiveness of marketing and oversee effort to optimize the $200MM marketing budget
  • Coordinates activities and communications with the global marketing organization, including marketing review, test & learns, and best practices
  • Develops multichannel marketing competence roadmap
  • Creates and manage Marketing Strategy, Planning and Operations team
  • Demonstrated experience in development of integrated marketing communications strategy
  • Exceptional cross functional project management skills
  • Experience with marketing continuous improvement models and organizational design principles
  • Knowledge of and experience with budget optimization from a marketing/brand perspective
  • 5-25% Travel (1 day per week on avg.)

Marketing Strategy & Insights Director Resume Examples & Samples

  • Being a motivated, energized individual with a passion to change the healthcare industry for the better for Anthem (and potential Anthem) customers
  • Collaborating with all Market Research & Insights team members, including Business Partnerships, Strategic Initiatives, and Enterprise Research to help guide Pharmacy and Specialty leaders to an informed and focused view of their customer
  • Overseeing comprehensive collection of market research relating to VoC, including survey design and implementation, unstructured feedback and text analytics and being the key point of contact within Anthem for the Pharmacy and Specialty insights
  • Working with business leaders across the organization to tie customer satisfaction and loyalty to business value, and helping define strategic initiatives for Pharmacy and Specialty by analyzing data to identify pain points and needs and drive actions
  • Presenting results and findings to business leaders on an ongoing and ad hoc basis through reports and presentations
  • Pharmacy and Specialty Healthcare experience highly preferred, a role requiring proficiency in analytics and other quantitative measurement skills
  • Solid analytical skills
  • Ability to work effectively with and present to all level executives, external partners and external customers / vendors

Prepaid Marketing Strategy & Analytics Manager Resume Examples & Samples

  • Identify strengths, weaknesses, opportunities, and threats for VZW through analysis of: market conditions and trends, existing KPI reports, executive leadership guidance, and ad hoc data warehouse research
  • Build strategies to address these SWOT issues. Build, automate, and monitor data warehouse processes which qualify customers for these strategies
  • Design up front statistical analytics plans ensuring ability to quantify gains and test/learn new variances of existing strategies
  • Make these qualified targets available and understandable to downstream marketing communications teams. Ensure use of this data aligns with its intended goals
  • Build, automate, and maintain complex SQL queries which compile performance data necessary for analysis of strategy effectiveness. Design various metrics to measure intended benefits, unintentional benefits or losses, and overall value to the business
  • Make analytic findings available through development of presentations, Tableau dashboards, and excel reports. Build, automate, and monitor these reports
  • Analyze strategy performance by distilling massively complex data into concise and actionable recommendations
  • Present recommendations for strategy improvements and provide strong justifying evidence to defend these recommendations. Gain alignment across work groups and implement these changes

Senior Manager, Business & Marketing Strategy Resume Examples & Samples

  • Act as strategic account manager to brokers and clients on key jumbo accounts
  • Resolve internal servicing and customer service issues through a serious of diagnosis to identify the root cause
  • Identify improvement plan to prevent issues from re-occurring
  • Liaise with internal departments, e.g. Underwriting, Claims, Marketing, to implement necessary controls and procedures to ensure optimum service to client and retention of existing business
  • Act as project manager and drive Sales initiatives / strategies to align with company growth direction(e.g. Voluntary Solutions)
  • University graduate with at least 7 years’ related experience in client management
  • Independent and self-motivated with a customer service mindset
  • Knowledge in Sales/Health Insurance or Brokerage background preferred
  • Good interpersonal and negotiation skills
  • Good project management skills
  • Ability to perform under pressure and tight timelines
  • Strong business acumen and analytical mind
  • Excellent written and spoken English and Chinese

Senior Manager, BB Marketing & Strategy Resume Examples & Samples

  • Develop best-in-class marketing strategy to engage lapsed or inactive managed merchants to drive activation with American Express
  • Create custom marketing for top priority accounts and develop value content to facilitate sales conversations
  • Build direct to merchant marketing treatments to complement client management inactive merchant strategy
  • Develop sales effectiveness tools to create consistent messaging among the client management team
  • Track and report results to provide updates to Sr leadership on a regular basis
  • Strong strategic and thought leadership skills with the ability to work in white space and continually create, test and innovate
  • Excellent relationship skills with an ability to navigate the Blue Box and leverage networks
  • Analytical background with the ability to drive results with attention to detail and move projects forward with minimal supervision
  • Demonstrated experience managing large scale marketing efforts end-to-end. Prior marketing experience and a working knowledge of American Express marketing processes a plus
  • Effective communicator with an ability to influence at various levels

AVP, Marketing Strategy Resume Examples & Samples

  • Building a world-class, global marketing team at MetLife capable and motivated to achieve this goal
  • Developing deep insights about customers, their lives and their needs in order to drive value propositions, engagement, experiences, innovation, etc
  • Growing consideration, preference, loyalty and cross sell of MetLife’s portfolio of products across all business units and segments
  • Developing new strategic frameworks, case studies and methods for stakeholders to absorb and fully understand the downstream impact of various brand strategy decisions
  • Building, managing and developing a team of internal experts who serve as the company's brain trust regarding all brand strategy decisions, topics, and questions
  • Leading or supporting internal client engagements that include
  • Establishing strong credibility by demonstrating deep subject-matter and disciplinary competency
  • Ability to offer well-structured, well-supported and clearly articulated points-of-view while met with skepticism, disbelief and/or opposition

Graduate Program Marketing & Strategy Resume Examples & Samples

  • Gathering regional application and market knowledge for selected market segments
  • Performing primary and secondary market research/assessments, including Voice of Customer surveys
  • Identifying new product development opportunities, and supporting the stage-gate efforts and go-to-market strategies
  • Preparing and delivering product training, project updates, global reports and business case presentations for cross-functional and leadership teams
  • Supporting other critical activities of the marketing team (which may also include ad-hoc research and analysis for Carbonates regional management team)
  • Accelerate the research and data collection for strategic analysis of existing and new market applications
  • Identify prioritized market opportunities for growth, and opportunities for new product development in key segments
  • Synthesize data into business case presentations
  • Quarterly team updates and communications for publication
  • Must be able to manage in a fast-paced, global matrixed environment with several competing priorities

Director, Digital Marketing Strategy Resume Examples & Samples

  • Provide strategic marketing consulting services to prospective and existing clients around digital marketing strategies to enhance omni-channel marketing programs and solutions leading to improved customer experience and improved marketing ROI
  • Develop frameworks and benchmarks for quantitative measurement of digital and social components of omni-channel programs
  • Relate own experiences and results to client use-cases in financial services and pharma/lifesciences
  • Possess and apply broad experience with a range of digital marketing strategies using all relevant digital channels and tactics (i.e. websites, content marketing, networking and targeted marketing / advertising on social media, SMS/mobile, search and social advertising, SEO, marketing automation, apps, media/blogs)
  • Liaise with client’s Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Collaborate with technical architects, developers, UX, QA, product managers to develop and improve processes and FICO products
  • Lead the definition of client-specific solutions. Depending on the client's unique situation, solutions may incorporate a combination of data, technology, partners, analytics, and professional services
  • BS/BA degree in Marketing, Advertising or relevant technical field. MBA preferred
  • Experience in online advertising, database marketing, digital analytics, sales engineering, agency service delivery, or product management
  • Experience in a client-facing role
  • Significant experience with B2C programs is required
  • Experience implementing and optimizing online advertising campaigns, including targeted display advertising, social advertising, and retargeting
  • Experience working on projects leveraging a variety of digital channels – social, online media, email, mobile, etc
  • Experience in attribution and other response analysis
  • Hands on experience with online marketing tools and practices and familiarity with web design and HTML
  • Excellent verbal and written communication, professional presentation and process/organization skills, as well as strong creative orientation and the ability to craft innovative solutions

Exec Dir Marketing & Strategy Resume Examples & Samples

  • Lead the definition of the CWS global product marketing strategy and roadmap incorporating innovation strategy to address market needs and opportunities to achieve profitable growth targets
  • Provide industry expertise to the Hill-Rom executive leadership enabling the understanding of the overall trends and possibilities in the marketplace to extend our business through new ventures and solutions
  • Collaborates with the Hill-Rom Clinical Work Flow Solutions leadership team, including engineering, sales, service, and sourcing, to manage entire product line life cycle and maintain customer satisfaction and business objectives
  • Assesses global market potential for the right segments/targets and develops strategic business plans that capitalize on current and future market needs and opportunities
  • Maintains a detailed understanding of key market/customer trends and competitor strategies and is knowledgeable of market forces or business drivers that may influence the development of future market trends
  • Develops Hill-Rom product portfolio strategy which leverages Hill-Rom’s unique ability to deliver value while addressing future market needs and opportunities
  • Collaborates with key customers, sales, services, and market research to define marketing level product and service requirements, including business value and prioritization of potential features and benefits
  • Defines clinical research requirements to support the roadmap and product launch activities
  • Oversees the development of the strategic plans for market launches, sales product training, messaging, and positioning
  • Oversees sales effectiveness efforts to ensure Sales has the marketing tools to be successful
  • Defines product branding and messaging, develops value propositions, ROI analyses, collateral and white papers
  • Continually seek out, investigate and assess outside opportunities for the organization, including possible acquisitions
  • Provides day-to-day leadership of commercial and portfolio management personnel. Ensures direct staff is equipped with training and tools/information needed to complete their jobs. Conducts performance reviews and facilitates staff development
  • Bachelor’s degree in technical, marketing, or related field from an accredited university required. MBA strongly preferred
  • 10 years commercial and product management experience required within software product strategy and portfolio in excess of $100MM annually
  • 12-15 years’ experience with direct leadership and strong people management skills
  • Demonstrated effective communication skills across all levels of organization
  • Solid business acumen and analytical skills
  • Global health IT and/or medical device product management experience required
  • Ability to execute an integrative marketing plan and knowledge of marketing strategies to defend and build share and product life cycle management
  • Proven track record of successfully implementing major software or electronics product launches
  • Strong results focus and customer orientation
  • Ability to travel up to 40% of the time. International travel may also be required

Marketing Strategy & Innovation Summer Intern Resume Examples & Samples

  • Pursuing a Bachelor's degree in Business Administration, Marketing, Healthcare Management, or a related field from an accredited college/university
  • Minimum 3.00 cumulative GPA
  • Proficiency in MS Excel - Pivot tables, VLookUp and IF statements knowledge required
  • Experience with databases
  • Proficiency with Tableau required
  • Self-directed and highly curious
  • Qualitative and quantitative analysis capabilities

Marketing Strategy Coordinator Resume Examples & Samples

  • Review, input and maintain program details for our digital channels
  • Serve as the main point of contact for both Disney Youth and ESPN Wide World of Sports websites
  • Gather Information and assets for content and creative development
  • Research and conduct analysis for presentation development
  • Execute CRM tactics as needed
  • Track projects
  • Data entry

Head of Marketing Strategy Resume Examples & Samples

  • Researching the market to ascertain business goals and new revenue opportunities that are relevant to the growth of the business
  • Translate business goals into measurable marketing objectives and create the best digital marketing practices
  • Drive lead generation and conversion via digital channels
  • Execute and implement effective search strategy
  • Present overarching brand strategy and key messaging to communicate to internal and external stakeholders for each new and existing event
  • Create and Deliver content and development strategy (objectives, vision, key pillars, publishing channels, influencer strategy and timings)
  • Create social strategy (objectives, vision, key pillars, publishing channels, influencer strategy and timings)
  • Generate innovative ideas to promote our Event brands and translate to increased attendance
  • Liaise with internal and external stakeholders to bring campaign ideas over the line to achieve brand and sponsor satisfaction
  • Proven experience as a Marketing Strategist or Marketing Manager building leading brands, preferably within the Events industry
  • Tertiary qualified in Marketing or a relevant field
  • Demonstrated experience designing and implementing successful marketing strategies
  • Experience with marketing campaigns and web technologies (e.g online tools and social media)
  • Familiarity with SEO/SEM and Google Analytics
  • Solid commercial acumen
  • A strategic thinker with a passion for challenging the status quo and solving problems

AVP, Brand Marketing Strategy Resume Examples & Samples

  • Building a true global marketing practice. While the current organization has strong capabilities, these have not yet been fully realized to drive global scale and best practice
  • Restaging the MetLife global brand and defining the noble purpose of the company that will impact its interactions across stakeholders
  • Exploring new customer-led product innovations and new partnerships to provide value-added services that extend the benefits of MetLife beyond its core products
  • Supporting the purposeful evolution of a traditionally “push” sales-led operating model to a more balanced and integrated sales and marketing “push and pull” model
  • Elevating MetLife to become a “world-class” global consumer-led marketing function
  • Work with key markets to assess, define, and execute new brand strategy across key audiences and channels

Senior Management Consultant Marketing Strategy & Consulting Resume Examples & Samples

  • Support Management Consulting’s growth and eminence through the development of marketing strategies and materials related to our services, capabilities or market differentiators, which could include white papers, articles, campaign or conference materials, sell sheets, videos, webinars, blogs and/or other social media
  • Manage multiple internal projects and/or client engagements simultaneously and prioritize heavy workloads
  • Manage individuals and teams by directing and tracking performance against objectives, creating an atmosphere of trust and collaboration, exercising mature judgement and encouraging continuous improvement and growth
  • Interact and build relationships with internal and external clients and peers
  • Provide strong oral and written communications, including the successful development and delivery of client ready materials, proposals, content related to our approach and methodology, and supporting pricing models
  • As needed or requested by internal or external stakeholders, effectively communicate the scope and value of Management Consulting services and capabilities
  • 6+ years of professional marketing, copywriting, and design experience, including the demonstrated ability to

Lecturer Marketing & Strategy Resume Examples & Samples

  • Postgraduate degree at PhD level in a related subject area or relevant industrial experience
  • An established expertise and proven portfolio of research and/or relevant industrial experience in marketing of strategic management., Applications will be particularly welcome from candidates with expertise in one of the following research fields
  • International strategy and marketing
  • Online and social media marketing
  • Strategic management
  • Teaching experience at undergraduate/postgraduate level
  • Knowledge of current status of research in specialist field
  • The ability to provide appropriate pastoral support to students, appreciate the needs of individual students and their circumstances and to act as a personal tutor
  • Relevant professional qualification(s)
  • Evidence of collaborations with industry
  • Proven ability to work without close supervision
  • Proven ability to adapt to the changing requirements of the Higher Education community
  • Evidence of ability to participate in and develop both internal and external networks and utilise them to enhance the teaching and research activities of the School
  • A willingness to take responsibility for academically related administration

Marketing Strategy Leader Resume Examples & Samples

  • Lead overall effort of local Market level B2B planning, including market and message segmentation for the East and promote cross-market sharing with counterpart in the West Region
  • Drive rigorous process to ensure that 100% of investments meet the hurdle ROI and that the overall B2B portfolio has the optimal mix for return at the enterprise level
  • Produce the annual marketing strategy and plans to support the delivery of the B2B business targets
  • Lead cross functional efforts to establish the desired infrastructure required to support B2B marketing; including: IT, Digital, Compliance, Legal, Finance, and more
  • 10+ years experience developing and implementing a multi-channel marketing strategy for Fortune 500 company
  • Ability to thrive in a matrixed environment, leveraging resources from around the company
  • Enterprise thinker with proven ability to influence across a matrix environment. Ability to develop relationships across all levels of the organization, as well as externally
  • Strong financial acumen and P&L experience; has a track record of achieving bottom-line results by managing against well-crafted strategic plans
  • A strong strategic sense coupled with an operational orientation; able to contribute to a strategic process, yet is someone who executes flawlessly
  • Demonstrated ability to influence others and utilize resources to accomplish tasks. Have excellent win/win negotiation skills. Proven ability to analyze competitors marketing plans and strategies
  • Comfortable dealing with and managing an ever changing, highly competitive industry/ environment; communicates optimism and confidence in the future
  • Minimum of 10 years of direct to consumer marketing including customer acquisition/cross sell
  • Experience producing marketing communications programs across various media including digital
  • The leadership and management skills to attract, develop and retain talent
  • Experience managing multiple priorities and executing strategy within time, budget and quality standards
  • Bachelor's degree is required, graduate degree strongly preferred

Marketing Strategy Leader Resume Examples & Samples

  • Lead overall effort of local Market level DTC planning, including market and message segmentation for the East and promote cross-market sharing with counterpart in the West Region
  • Drive rigorous process to ensure that 100% of investments meet the hurdle ROI and that the overall DTC portfolio has the optimal mix for return at the enterprise level
  • Produce the annual marketing strategy and plans to support the delivery of the DTC business targets
  • Lead cross functional efforts to establish the desired infrastructure required to support DTC marketing; including: IT, Digital, Compliance, Legal, Finance, and more

Marketing Strategy Resume Examples & Samples

  • Lead marketing strategy and execution: Develop and execute marketing initiatives designed to highlight the creativity, thought-leadership, talent and innovations of Viacom and its portfolio of brands for key audiences (e.g. employees, advertisers, distributors, press, investors, the creative community, and prospective employees)
  • Support and monitor the health of global consumer brands: Facilitate brand strategy and positioning initiatives with the brands as requested. Track the pulse of Viacom’s brand portfolio and generate meaningful insight about where we are resonating with fans, where we face challenges, and where there are opportunities
  • Lead cross-functional teams to deliver against strategic objectives: Collaborate across the entire company – with the business units and brands including important functional constituents such as ad sales, distribution, research, communications and human resources
  • A minimum of 12 years of work experience with a background spanning some combination of marketing, advertising, consulting, research, and innovation
  • Experience managing teams and getting the best out of them
  • Bachelor's degree required; a master's degree preferred
  • You have the channeled energy, deep thinking and creative skills of a strategic marketer and the project management chops to get things done
  • You love to interrogate ideas and data points, mining them for meaning and truth
  • You enjoy writing and storytelling
  • You are comfortable being in front of a room and can engage an audience
  • You are drawn to pioneering, transformational work. You also know that doing this entails navigating through complexity
  • You are interested in business but do your best work in environments that are creative and organic
  • You are interested in cultivating and growing a team of focused and diverse employees and partners that fosters innovation and achieves big things

Marketing Strategy Manager Senior Resume Examples & Samples

  • Designs and implements new idea reviews and recommendations, concept and design development, project management and market introduction
  • Creates and executes marketing strategies to support business objectives while measuring effectiveness
  • Evaluates and assesses new projects based upon size, complexity and time frame
  • Contributes market and industry knowledge to new product development by capturing emerging market needs and providing feedback to Research and Development (R&D) and product management teams
  • Develops marketing plans and material for product launches such as press releases, launch materials, customer presentations, videos and sales training materials
  • Understands and communicates customer buying and selection processes within appropriate customer segments
  • Ensures brand and corporate consistency with all marketing strategies
  • Develops and maintains relationships with internal and external clients
  • Serves as business subject matter experts within the marketing organization
  • Consults with internal clients and external providers to develop solutions
  • May define and develop purpose, objectives and procedures of product messaging, naming and trademark management functions
  • Collaborates across functions on competitive selling and market development
  • Oversees primary activities of individual contributors to ensure completion of tasks and attainment of departmental goals
  • May manage personnel activities of staff, i.e., hire, train, reward, motivate, discipline, terminate, performance reviews and pay discussions
  • May serve as escalation point for issues beyond team authority; resolve conflicts involving scheduling, resources or technical issues
  • May be responsible for budgeting of department's personnel, capital and/or operations expenses
  • Negotiates contracts with vendor management
  • Other related duties assigned as needed
  • Strong understanding of market analysis, planning, development and management
  • Excellent knowledge of all markets for products within a product family, as well as company policies and practices
  • Knowledge of project management methods and techniques to ensure the coordination of people (internal clients and external vendors) and processes to achieve desired outcomes
  • Knowledge of marketing product tools and methodologies
  • Excellent verbal and written communication skills to technical and non-technical audiences of various levels in the organization, e.g., executive, management, individual contributors
  • Proficiency in problem solving and time management skills managing multiple deadlines
  • Proficiency to operate independently

VP-marketing Strategy & Integration Resume Examples & Samples

  • Lead teams (Strategy, Account, Research, Sponsorships) focusing on brand strategy, campaign development, sponsorships and market research
  • Lead sponsorship team, which is responsible for developing and maintaining a marketing plan for the sponsor program in order to meet or exceed the overall business objectives; responsibilities include sponsor prospecting, proposal customization and presentation, contract revision, creative development and execution
  • Listen, ask, prioritize and translate business situation(s), marketing goals and information into strategic brand concepts, research/consumer insights, voice, messages and rationales through a detailed go-to marketing plan
  • Be a positive, proactive and productive brand marketing team member; build strong, trusting relationships that go beyond the status quo and build hunger for bold, untested ideas
  • Work with other leaders and teams (Media, Creative, CRM, Social, etc.) to ensure strategy, brand messaging, and integrated communication channel needs are CLEARLY communicated and understood
  • Inspire and motivate Creative, CRM, Media and Social Media teams to be more advanced and enhanced brand storytelling using brainstorming sessions, team meetings and other strategic tools
  • Engage with leaders and teams to ensure our brand strategy, employer branding and community investment efforts are cohesive and effective
  • Ensure that appropriate metrics are in place to measure performance and progress toward strategic goals
  • Engage external business, agency and industry experts/partners to learn and influence business strategies, and is constantly alert and forward-thinking about opportunities in the tech and financial industries
  • Work with CMO and CEO to establish and evolve a marketing team structure that is built to be effective and efficient while also serving as a leader/mentor/coach to all team members
  • Be engaged in the marketing/advertising community to share the brand story and constantly recruit potential marketing team member candidates

Senior Manager of Content Marketing Strategy Resume Examples & Samples

  • Setting an editorial calendar that reflects the currents that drive our business: ATI’s organizational objectives, the annual business cycle, product development cycle, industry trends, and priorities set by our Chief Nursing Officer and other thought leaders
  • Establishes productive relationships with internal subject matter experts – busy professionals who possess the knowledge and experience we want to share with our universe
  • Owns the content creation process, from the initial idea to its confirmation with internal subject matter experts, through the research, writing, editing, and distribution stages; the ability to grind and produce compelling content that grabs the audience’s attention and makes them want more
  • Ensures proactive content governance, maintenance and workflow processes to ensure consistency, timeliness, accuracy of message; provides editorial content and strategic recommendations for projects; functions as an editor for all thought leadership content
  • Works closely with Integration Services, Research & Development, Product Development to verify accuracy of content; balances objectives with focus on the user and business message; trains and mentors content contributors, collaborators and stakeholders on ongoing basis
  • Manages all content development with input from Chief Nursing Officer, applied research team, and internal subject matter experts to ensure content/message accuracy
  • Performs competitive site reviews that benchmark content breadth, organization and presentation
  • Work with internal SEO expert to optimize digital content
  • Bachelors degree in journalism or English
  • A minimum of 7+ years of experience creating and editing content for print, like white papers, tip sheets, blog posts, webinars, info-graphics, social. Experience with video and audio will stand out
  • A passion for storytelling, a mastery of grammar and the English language, and the ability to tailor your writing to tell a story on a variety of digital platforms
  • Writing and editing for a professional audience with its own conventions, traditions, and nuances – a unique professional culture
  • Effective interviewing skills that will unlock the insight and experience of internal subject matter experts, and then translate that insight into copy, vlogs, podcasts, whitepapers, and more
  • The ability to handle feedback, process and keep what you need (factual corrections and conceptual clarifications), and discard the rest without taking it personally. Your internal subject matter experts all have advanced degrees, including many PhDs. They write for academic audiences, your job will be focused on translating academic prose into something punchier, jauntier. You will not be beholden to academic writing conventions
  • Managing multiple project simultaneously skills with keen attention to details
  • Collaborating with different teams, and reconciling their conflicting priorities when necessary

VP-global Marketing Strategy Resume Examples & Samples

  • Leveraging research and analytical insights to develop competitive positioning and segment-specific messaging
  • Leading targeted and integrated marketing campaigns that increase brand awareness, consideration and usage, drive audience traffic, and generate qualified sales leads
  • Establishing the global brand and targeted customer marketing strategies
  • Driving a campaign calendar aligned to business needs and growth goals
  • Building a high-performing marketing team dedicated to growing Gallagher’s competitive position
  • Selecting a marketing agency and regional partners to help develop brand creative and support marketing campaigns with owned, earned and paid media
  • Initiating marketing and cross-sell strategies that have measurable revenue impact, increased market share, and sustained brand equity
  • Partnering with the Sales and Product teams to create marketing materials, tools and resources to competitively position the Gallagher brand on a global scale
  • Collaborating on product launch campaigns and marketing new company acquisitions
  • Measuring market impact and accountable for
  • 10 years related experience

Digital Marketing Strategy Manager Resume Examples & Samples

  • Create and execute the Digital Experience (DX), go-to-market strategy, and evangelize Digital Experience, on internal and customer facing digital platforms
  • Develop unique strategies with established KPIs that build upon current customer and field sales strategy within the digital arena to meet/exceed objectives
  • Plan, manage, analyze and improve all digital marketing efforts
  • Support measurable digital strategies to drive brand growth from an omnichannel strategy including geo-targeting to boost regional growth, cross-channel purchasing, and other omnichannel customer segmentation opportunities
  • Deliver effective digital marketing recommendations and handle the day-to-day operations of all digital projects, including research, scope development, creative briefing, and job execution
  • Manage insights into customer and prospect online behavior and key motivational/attitudinal behavior and translate these to measurable outcomes
  • Seek optimization and growth through continuous cadence of A/B and multivariate testing, customer segmentation, creative partnership, and landing page optimization
  • Operate as the internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and learning opportunities that help drive the business
  • Bachelor’s degree required (Marketing, Ecommerce, Information Systems preferred)
  • 5-7 years of digital marketing experience with a proven track record in driving customer acquisition and revenue growth (in a client or agency environment)
  • Service industry digital experience a plus
  • Strongly KPI oriented: acquisition, conversion, ROI
  • Previous experience with A/B and Multivariate testing
  • Exceptional understanding of all aspects of digital marketing and analytics, especially paid search, natural search (SEO/SEM), display, and retargeting, and Social Media driven marketing
  • Strong proficiency in Omniture, Google Analytics and other web metric systems
  • Strong experience in managing agency relationships and Social Media management

Manager Trade Marketing Strategy Resume Examples & Samples

  • Bachelor's degree (emphasis in business, marketing, finance or related field), advanced degree preferred
  • 5-7 years of experience working with a leading CPG company (Trade or Channel Marketing, Category Management, Finance)
  • Demonstrated knowledge of Category Management philosophies, tools and processes and proven record of success

WDW Marketing Strategy Manager Resume Examples & Samples

  • Develop Marketing Strategies to deliver business objectives
  • Develop Strategic Input to drive marketing plan development
  • Lead communication plan development across a cross functional team
  • Evaluate campaign creative
  • Monitor, evaluate and analyze business performance
  • Understanding of new media landscape and capabilities
  • Work with Consumer Insight team to deeply understand audience opportunities, motivators and barriers
  • Work with Revenue Management & Analytics, Consumer Insight and Marketing Analytics, Commercial and Operations to identify business needs
  • Monitor and manage multi-million dollar program budget
  • Develop after action reviews
  • 5 - 10 years of relevant work experience
  • Demonstrated technical Marketing skills to develop strategic input, business cases and Marketing Communication Plans
  • Demonstrated experience in strategic planning and project management
  • Exceptional partnership and relationship skills
  • Demonstrated ability to interpret data analyses and draw marketing implications from research and consumer insight
  • Exceptional presentation skills
  • Demonstrated strong ability to influence others
  • Experience managing budgets
  • Superior professionalism
  • Previous experience with Hispanic Marketing with Spanish language proficiency
  • Previous experience with National level campaigns
  • Previous experience with Marketing to Florida Residents or to High affinity groups
  • Previous experience planning and implementing go to market programs deploying micro segmentation and advanced digital targeting capabilities
  • Previous experience with product development and new product launches
  • Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, Brand Management (Internal only: Pricing, Industrial Engineering, Premium Services, Operations, Finance)
  • Bachelors degree in Marketing, Business, Communications or Equivalent

Assistant Director of Admissions Marketing Strategy Resume Examples & Samples

  • Experience the culture of working for an institution consistently ranked as a “Great College to Work For” by The Chronicle of Higher Education
  • Experience a mission driven organization based on a strong Christian commitment (
  • Experience Baylor academics with outstanding tuition remission for eligible staff and qualified dependents
  • Experience our beautiful campus with access to libraries, museums, and recreational facilities such as our fitness center, athletic courts, an indoor swimming pool, and the Baylor marina to name a few
  • Experience our great dining facilities and enjoy an employee discount
  • Experience Baylor athletics with reduced admission or free access to athletic events
  • Experience Baylor through many more wonderful events and programs that take place on campus each year
  • Conveniently located in Waco, Texas, Baylor University is approximately 90 miles from both the Dallas-Fort Worth and Austin areas. To learn more about life in Waco, visit

Marketing Strategy & Insights Manager Resume Examples & Samples

  • Being a motivated, energized individual with a passion to change the healthcare industry for the better for Anthem current and potential customers, associates and shareholders
  • Collaborating with all Market Research & Insights team members to help guide business leaders to an informed and focused view of their customer
  • Overseeing comprehensive collection of market research, including survey design and implementation, unstructured feedback and text analytics and being the key point of contact within Anthem for a business area’s insights
  • Working with business leaders across the organization to tie customer satisfaction and loyalty to business value, and helping define strategic initiatives by analyzing data to identify pain points and needs and drive actions
  • Possessing strong project and time management skills and an ability to lead project teams and vendor relationships
  • Being the internal 'voice' of the Anthem customer, and continuously advocating for the business to keep their best interest in mind in order to drive a successful customer strategy for Anthem
  • Collaborating with all Market Research & Insights team members, including Business Partnerships, Strategic Initiatives, and Enterprise Research to help guide business leaders to an informed and focused view of their customer
  • Overseeing comprehensive collection of market research relating to VoC, including survey design and implementation, unstructured feedback and text analytics and being the key point of contact within Anthem for the business insights
  • Being the internal ‘voice’ of the Anthem customer, and continuously advocating for the business to keep their best interest in mind in order to drive a successful customer strategy for Anthem
  • Experience in a role requiring proficiency in analytics and other quantitative measurement skills
  • Healthcare experience highly preferred, a role requiring proficiency in analytics and other quantitative measurement skills
  • Experience managing market research projects
  • Ability to analyze and interpret data, including customer analysis/modeling for product use, satisfaction, adoption and risk of defection
  • Ability to uncover and translate customer insights into ideas/product concepts
  • Competitive analysis/trends analysis experience
  • Proven ability to work through to solve extremely complex problems where analysis of situations or data requires evaluation of intangible factors
  • Excellent communication skills, including written, verbal and presentation skills
  • Ability to negotiate, influence and build credibility with internal organizations
  • Proven track record in understanding and presenting data and success metrics
  • Previous exposure to a diverse range of business functions including sales, marketing, product, or support, with deep expertise in customer satisfaction measurement
  • Healthcare experience highly preferred, a role requiring proficiency in analytics and other quantitative measurement skills Excellent communication and interpersonal skills

Director of Partner Marketing Strategy Resume Examples & Samples

  • Lead a team marketers, each dedicated to a manufacturer, to develop winning co-marketing plans with our manufacturer partners
  • Innovate and grow our manufacturer conquest co-marketing programs by leveraging the “Power of Chase” and a continual test-and-learn agenda
  • Create the customer-facing playbook for all private labels from a loyalty perspective, including a touch strategy from the time a customer onboards to end of term
  • Develop the strategy and prioritization of new capabilities and technology to support loyalty efforts and be accountable to delivering against that agenda
  • Broaden support of re-marketing efforts from a marketing and communications perspective
  • Represent marketing at a senior level directly with the partner’s marketing team and with the Chase GM teams
  • Provide direction and prioritization for OEM projects for campaign management and other support functions
  • Be accountable for each partner’s co-marketing budget, marketing forecasts, and scorecards
  • Although the primary responsibility will be to the OEM partners, also transfer learnings and capabilities to the other CAF businesses, as well as track general loyalty to Chase Auto Finance for the Chase customer base

Asset Management Marketing Strategy Manager VP Resume Examples & Samples

  • Develop strategic marketing options in consideration of market/industry trend, innovations and internal challenges, capabilities and opportunities
  • Conduct research, market/industry/competitive analysis, internal financial and capability gap analysis; Provide timely insights and valuable benchmarking
  • Responsible for development and management of metrics/KPIs for the region to facilitate analysis and reporting of performance against plans and budgets as well as strategic objectives
  • Assist in establishing process and practices to strengthen governance and to manage and mitigate risks
  • Assist in initiatives with objectives to increase marketing contribution to business, achieve greater efficiency and effectiveness through leverage, process streamlining / optimization and/or innovations
  • Responsible for marketing financial analysis and budgeting
  • Support Marketing leads across markets and functions on formulation of individual strategies that will contribute to overall/regional marketing strategies
  • Develop implementation plans for global and regional projects as and when required
  • Perform duties as and when required by APAC CMO
  • Degree in Business Administration or Marketing or MBA
  • At least 3 years’ working experience in a strategy position in a fast-paced and dynamic business environment
  • Demonstrate business acumen, strong problem solving skills with proven ability to present solutions to complex issues
  • Solid marketing knowledge and good understanding of the mutual funds industry
  • Demonstrate exceptionally good analytical skills, an ability to transform raw information into actionable strategies and initiatives
  • Demonstrated ability to perform standard analyses such as market analyses, performance analyses, competitive analyses etc
  • Excellent skills in using tools like MS Word, Excel, PowerPoint etc to prepare reports, analysis and presentations for senior leadership
  • Strong verbal and written communication skills in English and Mandarin
  • High level of independence, energy and integrity; Responsible and accountable; Respect for diversity of opinions and styles; Flexible in approach
  • Ability to multi-task, work in a demanding, fast paced environment, and handle multiple, competing priorities and projects with quality output at one time
  • Ability to adapt quickly and shift priorities based on unexpected business demands

Managing Director, Channel Marketing Strategy Resume Examples & Samples

  • Guiding an institutional marketing team focused on delivering best-in-class results to the institutional asset management business with the primary objective of building Nuveen into one of the world’s largest institutional asset managers
  • Developing and leading the execution for the go-to-market strategy for the traditional institutional market (corporations, public funds, endowments and foundations, sovereign wealth funds, etc…) with the institutional channel marketing, distribution and product team partners
  • Implement the Nuveen brand strategy and execution in areas including marketing collateral, advertising, events, sponsorships and creative
  • Embracing a player-coach style of leadership with a focus on understanding clients while mentoring the institutional team within Nuveen
  • Building internal relationships with colleagues across channels and affiliate investment firms to promote a “One Team” value system, prepare for new business opportunities and serve shared clients effectively
  • Proactively contributing to the product development and management process by recommending relevant product offering to make available, or not, to investors
  • Partnering with both senior leaders and junior professionals on the marketing and distribution teams
  • Liaising and coordinating with internal partners (for example: investment managers, client portfolio managers and consultant relations partners) to collaborate on business objectives and develop and implement go-to-market strategies and materials
  • Responsible for deep understanding of Nuveen products and the story as it has unfolded
  • Understanding and identifying emerging market trends, technologies, and innovative solutions to build a more robust marketing strategy within the institutional channels
  • 10+ years of experience and a strong track record of success building and leading institutional channel marketing efforts and experience working within a recognized and respected asset management or diversified financial services firm
  • This professional should have strong product knowledge across public and private asset classes, including knowledge of alternative products and real assets
  • They will possess a deep understanding of institutional clients and their needs and can clearly communicate internally and externally Nuveen’s points of differentiation
  • They will be strategic, capable of developing, implementing, and executing on a marketing plan, and able to operate and navigate within complex, organizational structures. S/he will be a proven leader, have experience building and leading global teams, hiring talent and managing performance, and should possess global experience and/or a global mindset
  • This professional should have the requisite gravitas and proven leadership experience to effectively engage with sophisticated audiences, both internally and externally. S/he should possess strong communication and presentation skills and be capable of working closely with and presenting to peers, senior management and other key stakeholders
  • The ideal candidate will demonstrate intellectual curiosity and be an independent thinker to determine a superior customer experience

Senior Marketing Strategy & Analytics Consultant Resume Examples & Samples

  • 5+ years Marketing Domain
  • 5+ years Agency / Consulting Experience
  • 5+ years Digital Experience
  • $100k+ size retainer / projects

VP Marketing Strategy Resume Examples & Samples

  • Board Presentation preparations
  • Customer Experience
  • Onboarding
  • Segmentation/Sizing
  • Marketing Technology Integration
  • Content Marketing for RFS
  • Leading cross-organizational teams to address major strategic assignments, including framing the strategic rationale, assessing opportunities for TIAA, building action plans to execute on opportunities, and where appropriate, playing a leadership role in execution
  • Delineating the organizational competitive advantages and developing strategies to deepen those elements which differentiate TIAA
  • Providing strategic cross-organizational expertise in support of the development and execution of marketing strategies and ensuring alignment between enterprise, business and marketing strategies
  • 15+ years of experience, including broad consulting experience within the financial services industry
  • Minimum of Bachelor's Degree
  • Demonstrated capacity to think creatively, to quickly grasp concepts, and to apply ideas relevant to strategic issues
  • Ability to address a range of marketing issues
  • A strong track record in project planning and management, methodical fact-gathering and issue analysis, making assessments, forming and communicating recommendations, and implementing important initiatives in large, complex organizations
  • Exemplary verbal and written communications skills; demonstrated ability to direct team thinking and writing efforts
  • A strong client orientation

VP, Marketing Strategy Resume Examples & Samples

  • Responsible for planning, organizing, staffing, training and managing the cross business marketing plans and execution
  • Develop and drive participant engagement including acquisition and retention, in coordination with other business units. Link the long-term strategy around driving more retail relationships from our customer base
  • Lead and collaborate across corporate and other businesses on any marketing initiatives and help develop those strategies as well as drive teams to implement and maintain those plans
  • Lead on driving marketing to support the expanded financial wellness portfolio of capabilities and solutions. Ensure a consistent marketing message and position consistent with the brand and strategy. Responsible for all marketing strategies and successful launch of new products and services
  • Develop and champion new high impact marketing tools/programs that help accelerate our Financial Wellness and product development efforts through the sales process as well as any other cross business initiatives and drive demand for our products and services
  • Drive ongoing marketing analysis and measurement. Incorporate and establish key performance indicators (KPIs) for all initiatives and adjust implementation strategies to maximize impact
  • Attract, engage, retain and supplement diverse high potential talent; create a work environment that fosters inclusion and diversity
  • Determine priority of marketing resources and develop capacity planning models that keep up with the needs of the business. Employ practices to create efficiencies and optimize resource deployment
  • 7-10 years marketing experience or related experience
  • Highly effective strategic planner, taking ideas from concept to successful implementation and maintenance
  • Proven ability to manage large scale initiatives across multiple businesses
  • Strong advocate of teamwork, performance excellence and continuous improvement
  • Financial Services industry experience of 5-10 years

DVP, Marketing Strategy Resume Examples & Samples

  • The DVP, Marketing Strategy oversees all sales-driving marketing efforts across Saks Fifth Avenue. As such, the role is responsible for determining the strategy, priorities and tactics across across all promotional levers, inclusive of public promotions, CRM-based offers, loyalty promotions, digital-only offers and partnerships with external parties (e.g., financial institutions)
  • The ideal candidate will be highly strategic and analytical with seasoned communication skills and strong leadership abilities
  • This role reports directly to the SVP, Marketing and Digital for Saks Fifth Avenue and has 4 direct reports. This is an extremely high visibility role that interfaces with leaders across Saks Fifth Avenue and relevant Centers of Excellence
  • As this is a new role, the candidate will have the ability to shape their team's structure and working ways

Senior Director Brand Marketing Strategy Resume Examples & Samples

  • Passion for vacation rentals and the HomeAway way
  • 5+ year’s experience of leading brand direction and executions in a deadline-oriented environment with attention for results
  • Track record of experience managing, mentoring and evangelizing with high integrity and the ability to inspire others
  • Expert knowledge of all functional Marketing and Product departments, capabilities and service areas for an e-commerce, marketplace business
  • Deep understanding of a wide range of related industries, markets and brands, and what it takes to stand out amongst them and/or partner with them
  • Has significant experience in above-the-line and digital media
  • Always developing fresh ideas to drive brand awareness and generate traffic to HomeAway websites and downloads of the HomeAway app
  • Ability to leverage HomeAway’s and Expedia’s data insights to better inform brand excellence
  • Adaptable to change and ability to bring both big and small ideas to life, quickly through ideation and teamwork that advance brand & business objectives
  • Excellent presentation skills and story-telling ability
  • Regular travel to HomeAway London office
  • Bachelor degree or equivalent professional experience required. Masters degree preferred

Product Marketing Strategy, Senior Specialist Resume Examples & Samples

  • Driving customer strategy. Lead the product design strategy for Vistaprint’s consumer segment
  • Putting the Customer first. Use internal tools and established information sources to learn and report on customer needs
  • Making decisions with data. Analyze multiple performance metrics across products to identify areas of opportunity
  • Optimize content merchandising by managing categorization and keywords in our design galleries
  • Communicating. Provide strategic direction to creative teams through briefs and design reviews, ensuring creative meets business goals
  • Cross-functional collaborating. Provide product design expertise and input cross-functionally to influence product marketing and site merchandising plans. Seek input from product and merchandising teams to inform design strategy
  • Bachelor’s degree in Marketing or other related field
  • 2-3 years experience in marketing (experience working with a Creative team a plus)
  • Data-oriented, can use both qualitative data (such as customer and competitive research) and quantitative data to inform strategies
  • Strong analytical, strategic thinking, and problem solving skills
  • Excellent organizational and project coordination skills with strong attention to detail
  • Exceptional interpersonal skills and demonstrated ability to work well both independently and in a team setting
  • Proficiency in MS Office applications

Marketing Strategy Analyst Resume Examples & Samples

  • Work closely with the Marketing Strategy, Brand, and Sales teams to build an integrated marketing client communications plan to achieve retention, incremental revenue, and referral goals
  • Analyze client data and research to identify opportunities for growth
  • Collaborate with the Strategy, Brand, and Planner teams to evaluate, execute, and measure local marketing opportunities in 20 markets
  • Communicate regularly with EFS offices to stay abreast of current local market trends, opportunities, and challenges
  • Articulate the Edelman Financial Services value proposition, and develop action-oriented messaging that drives qualified response across client and local channels
  • Collaborate with the planning and finance teams to set, track, and meet our budgeted objectives for leads, revenue, and expenses
  • Be a key liaison with sales and technology to ensure marketing objectives are appropriately communicated, socialized, and understood
  • Must be comfortable independently evaluating a situation, exercising judgment and discretion, and independently making a decision on matters of significance (Exempt positions only)
  • The individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully
  • Position requires high level of responsibility regarding confidential information; must maintain confidentiality at all times  -Ability to handle stress and interact with others in a professional manner
  • Excellent interpersonal skills, as necessary to work effectively with staff at all levels
  • 5+ years of experience in local and/or client marketing, preferably with a combination of B2C and B2B, with financial services experience desired
  • P&L and budget management experience preferred
  • Strong background in analytics and metrics-driven thinking
  • Ability to supervise and manage outside consultants, vendors, and agencies
  • Experience with CRM and marketing automation technology
  • Ability to travel as necessary, up to 25%
  • Bachelor's degree in Marketing or Business preferred, or equivalent industry experience

Marketing Strategy Analyst Resume Examples & Samples

  • High energy with the ability to juggle multiple priorities in a fast-paced and unstructured environment
  • Bachelor's Degree from a 4-year college/university with a relevant degree
  • 1-2 years of experience in Marketing Analytics, Consulting, or Finance
  • Experience using data visualization tools (Tableau, Qlik, etc)

Director, International Marketing Strategy Resume Examples & Samples

  • Drive annual and seasonal international marketing strategy, plans and budgets. Build international marketing plans that are aligned and support long range business plan. Use international quantitative and qualitative research studies to inform this strategic work
  • Drive launch strategies and plans for all new markets, define key customer segments and tactics to speak to each segment
  • Develop marketing strategies and plans that drive new customer acquisition & loyalty
  • Manage and allocate international marketing budget
  • Partner closely with marketing functional experts to carry out seasonal marketing execution. Ensure every aspect of execution are aligned and support overall marketing plan
  • Knowledge, skills & abilities
  • Omni-channel Global marketing experience
  • Fluent language skills, Spanish a plus
  • Fashion, Retail or other consumer brand work experience
  • Launching US brands in international markets a must
  • E-commerce experience a must
  • International work experience preferred

Marketing Strategy & Insights Analyst Resume Examples & Samples

  • Support development of daily forecasts (i.e. event sales, holiday shifts, weather impacts) and relevant summaries
  • Collect data and conduct analysis to make recommendations on changes to promotional events, new sales driving initiatives, etc
  • Prepare meeting materials to support marketing team in presenting seasonal marketing plans, including sales plans, account histories & other supporting documents as needed
  • Maintain weekly, monthly, and quarterly reports and presentations for departmental review
  • Create ad-hoc reports designed to interpret business results; draw conclusions based on analysis and interpretation of sales data
  • Support evaluation of tests to improve marketing tactics and financial performance
  • Collect and synthesize data from multiple sources to create “post-mortem” reports, identifying key learning’s from marketing events and tests; produce actionable conclusions based on the results of analyses to colleagues
  • Perform competitive analyses; gather market/industry research as needed
  • 2-3 years’ experience in retail or consumer packaged goods and exposure to retail planning metrics (sales, margins, promotions, ROAS, etc.)
  • Strong communication, interpersonal and presentation skills
  • Strong analytical, problem solving, and critical thinking skills
  • Ability to tailor presentation of analysis to various audiences
  • Strong attention to detail and excellent organizational skills
  • Ability to work independently and manage multiple responsibilities concurrently

Local Marketing Strategy Manager Resume Examples & Samples

  • Analyze trends by market, evaluate performance, and effect of programs and promotions
  • Develop and implement go-forward strategy recommendations
  • Work cross-functionally across product, operations, marketing, local teams and more to bring programs to life and evaluate performance
  • Operationalize strategic projects of today into the realities of tomorrow
  • Analyze market by market and national trends in passenger growth, engagement, and retention to identify opportunities
  • 5+ years of marketing/strategy/business experience
  • Management consulting or strategy experience strongly preferred
  • Experience analyzing trends, developing and executing strategic programs
  • Balance strategic thinking with an entrepreneurial, get-it-done attitude
  • Quantitative and measurement focused, while also excelling at communications - you are an influential writer and speaker, whether communicating internally or with partners
  • Excellent analytical, strategic planning, and project management skills
  • Ability to operate in a fast-paced, quickly changing environment
  • Independent thinker
  • MBA is a plus

Marketing Strategy Manager / SM Resume Examples & Samples

  • 6+ years of management consulting, advisory, professional services and/or Big 4 consulting experience
  • Ability to thrive in a dynamic work environment
  • Bachelor's Degree from an accredited college/university
  • A demonstrated ability to partner with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement efforts to help achieve client goals
  • Strong team building and relationship management skills as well as providing leadership and direction to team members for all aspects of client deliverables
  • Ability to lead existing client sales opportunities; grow the scope of and size of retained accounts
  • Leadership of agency, creative, consulting and technology teams to deliver impactful results
  • Experience overseeing campaign project timelines and other related work streams

Senior Manager, Loyalty Marketing Strategy Resume Examples & Samples

  • Develop deep customer understanding and drive proposition changes within loyalty team through competitive benchmarking, primary and secondary research and data analysis
  • Initiate exploration work with marketing agency into wider customer, brand and proposition messaging based on customer insight
  • Work with in-house product design team (UX) on how changes would be brought to life and communicated to the customer
  • Own the end-to-end loyalty customer experience (site, app, call centre, CRM), including managing the Loyalty Product delivery and operation in collaboration with the product team
  • Develop robust test and learn plan to help optimise our loyalty programme
  • Able to tackle unstructured/undefined problems and apply strategic frameworks to solve
  • Proven experience in developing and delivering customer marketing initiatives

Marketing Strategy Coordinator Resume Examples & Samples

  • Serves as project coordinator for multiple Marketing Strategy projects - including assisting with the development and approval of business and creative briefs, attending kick-off meetings, managing project schedules, requesting and managing Project IDs and Compliance forms, securing approval from necessary parties, and uploading leads as needed
  • Ensures that Marketing Strategy projects are up to date on the Operations, Sales, and Planner marketing calendars
  • Plans, executes, and measures webcast and webinar promotion activity
  • Produces, edits and proofreads presentations, articles, and other materials. Ensures accuracy, clarity, and consistency of documents before they enter the formal review process
  • Manages relationships with agencies and others to ensure their work meets the organization's requirements, deadlines, and budget
  • Supports the Strategy team in evaluation of potential vendors for fit
  • Monitors the competitive landscape inside and outside of our industry
  • Works collaboratively with related departments such as client communications, design, IT, and operations to plan and implement campaigns
  • Participates in cross-functional, interdepartmental work groups and performs other duties as assigned

VP, Marketing Strategy & Sales Support Resume Examples & Samples

  • BA/BS in Marketing or Business, or related field required. MBA a plus
  • 10-15 years of Marketing, Consulting and/or Business Development experience
  • 3+ years’ experience in the services industry preferred
  • Strong leadership skills with ability to empower team; ability to build credibility and gain confidence quickly
  • Ability to drive decision making across projects – and beyond – if needed
  • Track record of effective project management skills including timely delivery and budget management