Marketing Strategy Resume Samples

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D Bosco
115 Conroy Club
New York
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115 Conroy Club
New York
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Experience Experience
Dallas, TX
Marketing Strategy Coordinator
Dallas, TX
Gibson and Sons
Dallas, TX
Marketing Strategy Coordinator
  • Participates in cross-functional, interdepartmental work groups and performs other duties as assigned
  • Research and conduct analysis for presentation development
  • Plans, executes, and measures webcast and webinar promotion activity
  • Works collaboratively with related departments such as client communications, design, IT, and operations to plan and implement campaigns
  • Assist in the creation, sharing and presentation of marketing plans and client/internal presentations
  • Helps articulate strategy with key omni-channel partners (peer set through manager/director)
  • Track and compile team activities to develop/share marketing overviews/post-merchandising recaps
Boston, MA
VP, Marketing Strategy
Boston, MA
Homenick Group
Boston, MA
VP, Marketing Strategy
  • As the leader for the Marketing strategy team, you will set best practices, manage performance and workflows and develop and optimize teams
  • Strong advocate of teamwork, performance excellence and continuous improvement
  • Lead and develop a team of high-performance and innovative marketers
  • Attract, engage, retain and supplement diverse high potential talent; create a work environment that fosters inclusion and diversity
  • Collaborate with key functions to develop our ad product roadmap and build compelling market positioning
  • Demonstrating thought leadership across the financial services industry segments, particularly insurance and asset management
  • Delineating the organizational competitive advantages and developing strategies to deepen those elements which differentiate TIAA-CREF
Detroit, MI
Director, International Marketing Strategy
Detroit, MI
Bayer, Morar and Hahn
Detroit, MI
Director, International Marketing Strategy
  • Effectively manage and support the career development process of direct reports to drive engagement and future talent development
  • Work with finance and marketing leadership to help establish marketing business objectives and traffic goals for our International markets
  • Work with execution teams to plan and provide strategic oversight on new store opening marketing
  • Work with marketing leadership to help establish marketing business objectives and traffic goals for our International markets
  • Actively work to create a “one team” spirit and a climate that bridges function, role and geographic location
  • Create an ongoing marketing operating model to drive and sustain positive business performance
  • Drive development of seasonal International marketing strategies and plans to best support seasonal business objectives and product strategies
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Washington State University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent interpersonal, written and verbal communication skills with ability to communicate and influence at multiple levels of senior leadership
  • Results driven with ability and strong experience with problem solving
  • Articulate, excellent organization skills with ability to prioritize and multi-task
  • Excellent understanding of marketing business development, branding, client communication models in a private bank or in the UHNW marketplace
  • Ability to balance multiple objectives and reassess priorities based on changing business landscape
  • Experience and proven ability to lead working teams and Senior Level Steering Committees
  • Ability to be a relentless advocate for the NAM Marketing Team, while building partner relationships
  • Ability to use own initiative and take lead for development of pro-active and creative solutions
  • Expertise with creating strategic/compelling PowerPoint presentations for Senior Leadership Review
  • Experience working in a large and complex matrixed organization
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15 Marketing Strategy resume templates


Head of Marketing Strategy & Digital Development Resume Examples & Samples

  • Partner with the CMO and other key stakeholders to define the strategic positioning platform for the Consumer Bank to achieve vision of becoming the Primary Relationship Bank for our customers
  • In partnership with stakeholders, develop the road-map for the evolution of the positioning platform and the key strategic elements that must be considered
  • How do we best drive adoption of key Branch and Digital Innovations to most appropriately serve relevant customer segments?
  • How do we best transition our marketing model to relationship/advice approach?
  • How do we incorporate investments as a core component into our value proposition?
  • How does this positioning best come to life for key customer segments?
  • Drives the development of the Digital Marketing Strategy for the Consumer Bank
  • Serve as the strategic liaison with partners including Consumer & Community Banking Digital Product team to engage and ensure strong alignment across both groups to successfully launch digital platforms to our retail customers
  • Develop the go-to-market strategy for key digital initiatives
  • Partner with the analytics team to develop standardized metrics reporting and scorecards for all digital marketing initiatives
  • Partner with media team to develop innovative programs to achieve business goals
  • Develop the plan to accelerate digital platforms more aggressively into the marketing mix
  • Partner with the Corporate teams to determine how best to leverage Content to help engage and deepen customer relationships
  • Primary liaison for the Marketing team with the Consumer & Community Banking Strategy team on all corporate driven strategy initiatives that directly involves or have implications for the Consumer Bank
  • Solid strategic marketer with at least 15 years of integrated marketing experience, ideally within both an agency and retail environments
  • Strong leadership, interpersonal, partnership and influence management skills
  • Highly customer-centric marketer with a deep understanding and appreciation for the human and emotional elements of effective marketing strategy
  • Strong digital marketing experience
  • Experience with Retail marketing within financial services or other fast paced industry
  • Action oriented, proactive, tough-minded attitude are important success attributes as is comfortable interacting with multiple stakeholders to get things done
  • Strong people leader with a successful track record of building and motivating teams to deliver results
  • Bachelor's Degree required, Masters Degree preferred

Associate, Client & Marketing Strategy Resume Examples & Samples

  • Implement a range of marketing brand activities to promote the RBC Capital Markets’ brand platform in Canada, which include sponsorships, events, advertising, corporate and social responsibility initiatives and donations support
  • Provide marketing support for a number of global corporate platform-based functions, including: the corporate website, corporate statistics and decks, corporate awards and rankings management, social media tactics, and Human Resources
  • Monitor general marketing trends and tactics so the businesses are employing the most advanced and effective marketing practices available
  • This position does not include crisis management, media relations or internal communications as these services are provided by RBC’s Corporate Communications Group
  • BA required
  • At least 3 years of work experience
  • 5% - Monitoring general marketing trends and tactics WORKING CONDITIONS
  • Position will be an office environment
  • Position will be stressful due to the demands of the investment banking and capital markets business
  • Position will require significant attention to detail, demanding deadlines and the ability to simultaneously work on multiple projects for multiple clients

Director of Marketing Strategy Resume Examples & Samples

  • At the minimum must have a Bachelor's degree
  • 7+ years of experience in Marketing Strategy in creating/planning strategic long-term strategy
  • 7+ years of demonstrated success evaluating marketing performance i.e. partnering with analytics to comprehend performance metrics, identifying gaps, and formulating creative strategies to improve results
  • 7+ years of experience analyzing marketing campaigns (direct mail, email, digital) to optimize ROI
  • Experience working with Finance to create quarterly, annual, long range budgets/forecasts
  • Must have experience communicating/presenting to senior management on a weekly basis
  • Full time role w/ benefits, individual contributor role

Disneyland Resort Marketing Strategy Internship Resume Examples & Samples

  • Manage a strategic project and complete critical tasks that align with the over-arching strategic roadmap
  • Execute marketing tactics that are designed to increase visitation to Disneyland Resort
  • Act in a key integration role among the products, segments and growth opportunities
  • Perform analysis with Target Segmentation and create market snapshots to better understand visitation trends
  • Assist with the maintenance, tracking and efficient use of allocated funds for your assigned project’s budget
  • Well rounded business skills
  • Demonstrate strong verbal and written communication skills
  • Self starter with ability to manage multiple priorities/projects
  • Ability to cultivate partner relationships
  • Working knowledge of Microsoft Office Suite (Word, PowerPoint and Excel)
  • Interest in pursuing a career in marketin
  • Working knowledge of Mac (Keynote)
  • Proficient in speaking and translating Spanish

Aulani Marketing Strategy Internship Resume Examples & Samples

  • Leadership qualities, interpersonal skills, teamwork abilities; excellent project management skills
  • Experience in interacting with outside agencies and media
  • Excellent attitude and disposition; comfortable with ambiguity; bias for action; ability to smartly navigate organizations and build relationships
  • Advanced Excel and data analysis a plus
  • Senior or Graduate level student pursuing a degree in Public Relations, Marketing, Communications or related major OR have graduated within 6 months of the start date of the internship

Marketing Strategy Coordinator Resume Examples & Samples

  • Assist in all aspects of strategic marketing account/campaign development and execution including budget management, concept/creative development, promotional fulfillment plus client management, event coordination and travel as determined by team management
  • Proactively seek information to gain a comprehensive understanding of our industry including our content offerings, emerging technologies, platforms, trends competitive landscape and all facets of their respective accounts to influence our marketing strategies and initiatives
  • Collaborate with internal stakeholders as required to execute on account plans and activities including brand marketing teams, sales, business strategy, research, legal, etc
  • Assist in the creation, sharing and presentation of marketing plans and client/internal presentations
  • Coordinate monthly deliverable of promotional assets for affiliate accounts
  • Manage on-going affiliate requests for assets and communicate usage and subsequent promotional value back to the respective brand marketing teams and channel partners
  • Track and compile team activities to develop/share marketing overviews/post-merchandising recaps
  • Compile and distribute required updates and information needed for broader departmental communications
  • Coordinate with team and client services on B2B mailers, event hospitalities and ticket requests
  • Participate in the ongoing management of designated account budgets including invoice processing, coding and tracking
  • Provide administrative and executional support for account teams as needed, inclusive of maintaining filing systems, SAP coordination, the ordering and maintenance
  • Minimum of 1 year marketing and/or sales experience required, preferably in the entertainment, content and/or digital media environment
  • Proficient understanding of marketing fundamentals, including strategic development, creative development process and budget management
  • Effective people management, inter-personal communication skill set required to manage both internal and external relationships
  • Innovative thinker capable of generating new ideas and enhancements as it relates to the planning and execution of marketing activities in support of our company goals/objectives
  • Ability to cultivate and maintain internal/external relationships that allow us to gain critical intel and influence our marketing strategies and activations
  • Strong written and verbal communication skills including the ability to craft and present marketing plans, presentations, creative briefs, etc
  • Excellent project management and organization skills with ability to multitask and maintain projects in a fast paced, ever changing environment
  • Experience with Photoshop and Analytics

VP, Marketing Strategy Resume Examples & Samples

  • Drive global digital marketing strategy, aligned with brand standards, execution & budget for Lane Bryant. Manage digital marketing processes, plans & spend optimization across digital properties & device types. Develop specific retention, reactivation, new customer acquisition segment plans and additional sub-segments (geo/market, credit, sub-brand, category, etc)
  • Measure, test, analyze, hindsight, & report results & learnings for future optimization and continuous improvement. Leverage direct marketing, omniture, technical/tagging experience, & strong IT partnership to ensure full tracking/measurement is in place
  • Build a world-class in house digital marketing team, leveraging agencies as needed to drive traffic & revenue through Paid Search, Natural Search/SEO, Affiliates, Email, Targeted Display, Site Ratings/Reviews, Retargeting, Marketplaces, International, & Strategic Partnerships. Requires vendor management and contract negotiation experience
  • Lead a team that executes digital marketing activities aligned with the brand standards & guidelines, optimizing campaigns & spend to consumer dynamics in the market
  • Maximize digital marketing ROI: leverage strong analytics capabilities, collaborate with brand marketing & customer insights to maximize efficiency & effectiveness of our digital marketing budget across all channels. Establish KPIs to manage performance & communicate results/value to leadership team
  • Create customer & geo segment based digital marketing strategies: create digital strategies to drive customer acquisition & engagement to maximize the brand's market share, while driving brand consistency. Leverage expertise in local search, geo-targeted campaigns, & other local capabilities to support our market strategies. Develop robust attribution & tracking methodology to link digital marketing to in-store sales
  • Collaborate with the Brand Marketing leadership & IT to design & develop new innovative digital programs that elevate & advance our digital brand presence, while also supporting the growth of the ecommerce & store channels. Engage with cross-functional teams to develop new digital experiences tailored to each sub-brand. Establish digital best practices for the brand, & grow digital expertise across the Lane Bryant organization
  • Collaborate with Ascena Digital Shared Services & other Ascena brands to ensure Lane Bryant is utilizing best in class 3rd party agencies & technology solutions & maximizing their performance. Share & expand learnings & leverage efficiencies across Ascena where possible

Marketing Strategy & Analytics Assistant Resume Examples & Samples

  • Support all three Disney Channels with detailed campaign recaps
  • FaceBook post-level detail
  • Paid / sponsored campaign numbers
  • Earned FaceBook media
  • Work with manager to build social campaign benchmarks for Disney Channel, Disney Junior and Disney XD (using historical reports)
  • Utilize two social reporting tools to uncover key conversation topics, comment volume and assess sentiment across platforms
  • Support creation of team documentation
  • Various presentations for team director and VP
  • Field research inquired for all members of team
  • Take meeting notes and prepare presentation documents
  • Social campaign reporting
  • Campaign database (numbers copied over from historical reports)
  • Work with social strategy team on acquiring and aggregating FaceBook post-level performance numbers
  • Keep an eye out for new social platforms to report on
  • Builds relationships with key stakeholders/teams
  • Become an expert in FaceBook insights
  • Thoroughly understand various advertising buys on FaceBook
  • Proactive attitude—not afraid to roll up sleeves and dig into research
  • Well spoken and articulate—we give many presentations
  • Team mentality—we work very closely together
  • Relationship builder / refined social tact—Disney is a very collaborative environment
  • College Degree (BA or BS)

Director Multi Channel Marketing Strategy Resume Examples & Samples

  • Execute on digital and traditional media campaign tactics such as online and print advertising, direct mail, e-mail, edu-gaming, video programs, website updates, search engine marketing (PPC/SEO), and inside sales team support
  • Manage campaign development timelines, budgets and performance to deliver on brand KPIs
  • Oversee HCP targeting and segmentation strategies for multi-channel campaigns and database marketing programs utilizing test/control methodologies to assess campaign lift and ROI
  • Partner with multi-channel marketing analytics team to understand where and how to optimize campaigns
  • Communicate campaign (and customer) insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
  • Partner with brand teams to support sales force automation (SFA) tools and programs
  • Drive best practices and explore innovative communication channels, tactics, technology and partners with the potential to deliver on brand growth objectives
  • Inform key stakeholders on multi-channel campaign performance and reinforce support for multi-channel marketing to realize business objectives
  • Promote multi-channel marketing and digital innovation across the organization
  • Bachelor’s degree or (higher) & 7+ years of directly related experience
  • An expert in multi-channel campaign management with experience marketing to physicians using a mix of digital and traditional media channels
  • 2 to 3 years of work experience in HCP marketing with concentration in relationship and/or online marketing, including experience planning, designing and deploying digital and traditional media campaigns
  • Proven planning and project management experience supporting brand promotion initiatives in the pharma biotech industry within a leading corporation, management consulting environment or creative/media agency
  • Demonstrated success implementing multi-channel strategies and tactics to drive business growth
  • Proven experience leading and managing cross-functional teams Recruiter: Howard Fishman

Team Leader of Digital Marketing & Strategy Resume Examples & Samples

  • Implement key aspects of the Citibank Digital Strategy driving a digital experience that is globally leading providing access for our customers to features and services that are not matched by any competitor within Australia
  • Focus on identification and development of Digital Banking initiatives to support the Bank’s overall objective of customer acquisition, customer loyalty and deepening of customer relationship
  • Work with Marketing teams and Technology units to create opportunities and initiatives to achieve revenue targets and cost efficiencies
  • Identify successful Citibank e-business initiatives and solutions globally and regionally and promote these opportunities within GCG in Australia
  • Keep abreast of internet related developments and market trends in the Financial Services industry and establish ongoing monitoring of relevant competitors activity and capability
  • Continually focus and evaluate innovative solutions for e-commerce including wireless, (mobile, SMS) and other leading technology
  • Strong business acumen and able to think strategically across product and functional boundaries
  • In-depth understanding of eBusiness applications and technologies – track record in architecting and delivering web solutions across B2B or B2C channels
  • Strong leadership and team building skills
  • Budget control and planning
  • Strong interpersonal & influencing skills
  • University undergraduate degree
  • Key experience in developing e-commerce strategies and programs for online customer acquisition and servicing

WDW Domestic Marketing Strategy Internship Resume Examples & Samples

  • Manage the messaging and execution of key marketing tactics, which may include direct response television programming, engaging Web content, direct marketing campaigns, brochures, out of home media and other nationally distributed communications
  • Act in a key integration role among the brands and other business partners on projects as needed
  • Coordinate necessary approvals of marketing materials
  • Assist with the maintenance, tracking and efficient use of allocated funds for the marketing budget
  • Develop and manage on-going marketing reports
  • Provide weekly updates on departmental business for weekly reporting
  • Conduct industry and company research, including competitive assessment
  • Research and identify market trends, on-line consumer behavior, and develop on-line promotional opportunities
  • Manage website updates, working with partners to ensure messaging is timely, accurate and reflects key consumer and business communications
  • Create and edit relevant social media content and monitoring relevant trends/news/learnings
  • Manage creative assets and collect photography and/or video to be used in presentations and social media platforms
  • Provide communication support
  • Develop presentations and deliver to diverse audiences
  • Participate in team brainstorming and input meetings
  • Attend meetings and presentations with high level executives
  • Demonstrated understanding of basic marketing principles
  • Demonstrated strong presentation and partnering skills
  • Ability to multi-task, prioritize, and meet critical deadlines
  • Ability to solve complex business problems, through creative and strategic solutions
  • Proficient in a variety of software programs including Word, Excel, Power Point and Outlook
  • Basic understanding of marketing strategy
  • Ability to quickly learn and understand new markets and businesses
  • Prior Participation in the Disney College Program
  • Proven working knowledge of the Walt Disney World Resort
  • Ability to construct and present a compelling, strategic story from data analysis and consumer insight / research findings
  • Previous internships or extracurricular activities, including membership in AMA, PRSSA, AAF, or other organizations are also valuable
  • Demonstrated proficiency in Adobe PhotoShop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat
  • Demonstrated proficiency in Keynote
  • Demonstrated proficiency in CMS and HTML
  • Demonstrated business knowledge of social media
  • Fluent in Portuguese
  • Junior, Senior or Graduate level student pursuing a degree in marketing, business, communications or related major OR have graduated within the past six months

VP, Fandango Sales & Marketing Strategy Resume Examples & Samples

  • Lead ad sales strategy and align Fandango Content, Marketing, Technology teams with the NBCUniversal Sales Organization (inclusive of planning, research, ad operations/technology) to develop and execute advertiser offerings and solutions inclusive of media, content and marketing-based opportunities that are distinctive to endemic studio and non-endemic categories
  • Create and socialize these offerings and packaging strategies across the key internal constituents to ensure feedback and full adoption across all teams
  • Lead the sales marketing team to develop winning solutions for all client-specific RFPs & brainstorms, formulating marketable sales strategies that are customized to fit specific client objectives; includes brainstorming and liaising with digital editorial/production teams to create compelling sales programs
  • Constantly refine Fandango go-to-market strategy to stay competitive and relevant within the evolving digital landscape
  • Be the Fandango thought leader to interface with Senior clients and agency prospects
  • 8-10+ years of experience in digital advertising ad sales marketing with experience within the entertainment space working with movie studios, advertising agency, and digital company with ad supported revenue or highly related experience. Studio experience is highly valued
  • 5+ years successfully managing cross platform and/or digital sales promotion teams
  • Ability to supervise, develop and motivate a team consisting of marketing, operational, and creative staff
  • Excellent communications skills (both verbal and written)
  • Familiarity with the standard digital analytics tools (Omniture, @Plan, comScore, etc.) and ability to derive insights from the data
  • Master’s degree or equivalent experience preferred

Marketing Strategy MBA Intern, Studio Resume Examples & Samples

  • Assist with integrated planning and strategy for Summer/Fall 2015 and Spring/Summer 2016 Disney Live Action, Marvel Studios and Lucasfilm theatrical releases
  • Develop, organize and maintain cross-departmental campaign planning documents
  • Create campaign presentations and reports for executives and filmmakers
  • Help coordinate efforts across departments around key campaign milestones/events
  • Conduct analysis projects to help better understand audience opportunities across films
  • Assist in competitive and post-analysis snapshots for select titles
  • Strategic thinker with superior collaboration and presentation skills
  • Solid ability to pull from various resources the information needed to help form strategic recommendations, post-analysis insights and landscape snapshots
  • Ability to share POV and be a good thought-partner for various projects
  • Ability to apply business acumen/analytics into creative ideation process
  • Proficient in both MAC and PC, including Microsoft Office Suite, Apple Keynote and the Adobe Suite (Acrobat, Illustrator & Photoshop)
  • Strong interpersonal skills and ability to work well in a team environment
  • Currently enrolled in an MBA program, preferably with an emphasis in Business, Marketing, Advertising, Communications, Cinema/Television or related field
  • Undergraduate degree in Marketing, Communications, Advertising, Business Administration or related discipline
  • At least 2 years of prior full-time work experience in a related industry

Sales & Marketing Strategy Internship Resume Examples & Samples

  • Currently pursing a Bachelor's degree or equivalent in Marketing, Communications, Business or equivalent
  • Must be proficient in Microsoft Word, PowerPoint, Excel, Outlook
  • Proven self-starter and ability to balance multiple priorities
  • Marketing, advertising or creative agency experience
  • Versed in and / or familiar with social media platforms
  • General knowledge of sales distribution channels, especially in Tourism industry
  • Knowledge of Disneyland Resort and Walt Disney World Resort
  • Senior pursuing a Bachelor's degree or equivalent in Marketing, Communications, Business or equivalent with minimum 3.0 GPA
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Head of Content Marketing Strategy Mar Resume Examples & Samples

  • Document the content marketing strategy
  • Identify the primary channels for how Prudential Retirement communicates with customers (digital, social, print, an in-person). Analyze, measure, iterate all content marketing activity
  • Develop and execute how Prudential Retirement executes and tells its story in each of these channels. Ensure all creative and branding initiatives have a consistent message across channels
  • Develop standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and repurposing including the real-time implementation of content strategies
  • Establish work flow for requesting, creating, editing, publishing, and retiring content
  • Collaborate with the owners of each channel to drive the overall content calendar for the organization
  • Oversee the work of the Content Marketing team who will be responsible for content / editorial management; design approval; web / print / event resources for content marketing; project budgeting; audience development strategy; and research and measurement
  • Ensure processes around social media engagement, syndicated content usage, and owned / earned / paid media evolve in a highly regulated environment
  • Represent the Voice of the Customer, regularly interacting to gather needs and reactions so that their voice may be shared with the senior most members of the company
  • Manage the budget of the content marketing team
  • Negotiate with content sourcing contractors and voice-of-the-customer vendors
  • Minimum of 12-15 years of experience in marketing, including domain knowledge in digital, publishing, and translation/interpretation of data
  • Financial services industry knowledge a plus; knowledge of intermediary, institutional, individual, and influencers of retirement/financial services also a plus
  • Proven ability to build and lead a new marketing functional competency
  • Strong collaboration and influencing skills in a matrix environment
  • Exceptional people leadership skills
  • Superior strategic, communication, and presentation skills
  • Proven problem-solving skills

VP Digital Marketing Strategy Consumer Banking Digital Marketing Resume Examples & Samples

  • Identify and implement digital strategies to drive awareness and engagement of CPC and it’s benefits/initiatives among target customer groups
  • Partner with digital team colleagues to measure and optimize CPC initiatives
  • Partner with CPC Marketing Manager to craft and steward a content strategy to leverage rich thought leadership content in multiple formats across multiple channels and tactics to drive customer awareness, engagement and overall relationship with the bank
  • Work with technology, analytics and content experts to enhance email and digital communication channels to deliver relevant and engaging content to clients
  • Leverage and share best practices across segments and product groups to ensure a seamless and best customer experience for our clients
  • Lead the efforts to optimize the digital components of the Chase Private Client advertising campaign
  • Lead efforts to communicate new and innovative digital efforts to consumers and the field
  • Utilize web analytics data to drive marketing decisions based on customer interactions and onsite behavior
  • Act as thought leadership lead for the role of and best practices for digital among CWM stakeholders
  • 4 year college degree, preferably in Marketing, Advertising, Communications or related-field. MBA a plus
  • 7+ years experience successfully managing digital marketing campaigns for a business or agency
  • Data-driven, results-oriented with the ability to quickly analyze data and make decisions that drive program performance
  • Experience with web analytics tools
  • High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
  • Creativity and innovation focus with an eye on constant, measured improvement

Svp, Marketing Strategy Elk Grove Village Resume Examples & Samples

  • Collaborate with Partner Management team and Partners to develop retail and portfolio integrated strategic plans - optimizing account acquisitions, driving profitable sales and improving cardmember usage and retention
  • Develop and manage both short and long-term marketing plans to drive retail and credit sales growth
  • Oversee cross-functional teams responsible for implementing marketing programs
  • Continually stay abreast of industry best practices and Partners retail model to develop programs to drive a strong credit culture
  • Present marketing strategies internally and to senior partner contacts to drive alignment of partnership goals
  • Leverage data to identify portfolio trends and areas of opportunity
  • Identify and leverage industry, Citi and Retail Services best practices to drive informed decisions
  • Create and manage partner marketing budgets to maximize return on investment through analysis of promotional efforts and programs
  • Ensure Compliance to all Compliance & Regulatory Standards
  • Bachelor’s degree, MBA desirable
  • 10+ years in a Senior Marketing role, predominantly client facing/client management positions
  • Retail card marketing experience
  • Previous leadership track record in marketing, planning and analysis, and leveraging data to make informed decisions
  • Strong analytic skills and understanding P&L drivers
  • Demonstrated success in a highly matrixed team environment and ability to build positive cross-business relationships
  • Ability to communicate business rationale to internal & external counterparts
  • Excellent interpersonal and influence management skills

Regional Marketing Strategy Manager Resume Examples & Samples

  • Develop and maintain the market and competition evaluation for countries within the Asia Pacific region together with the local companies
  • Based on market evaluation, support development and execution of business plans for the national companies in the Asia Pacific region
  • Ad-hoc support of non-direct market-related strategic initiatives
  • Close cooperation with the Global Market Evaluation Network

Disney Marketing Latin Marketing Strategy Internship Fall Resume Examples & Samples

  • Helping to lead marketing programs and strategy development to drive demand for Disney Parks
  • Assist in analyzing and providing reports that track segment and business performance
  • Strong partnering skills and organizational skills with attention to detail
  • Proven self-starter and ability to balance multiple priorities with minimal direction
  • Native fluency in Portuguese (or Spanish)
  • Strong understanding of Brazil and Latin America
  • Senior or Graduate level student pursuing a degree in Marketing, Business or related field OR have graduated within 6 months of the start date of the internship
  • College transcripts (official or unofficial) - Please upload your transcript while completing the online application

VP, Marketing Strategy Resume Examples & Samples

  • Deep and broad financial services industry knowledge of various markets, future trends, and service offerings
  • Leading cross-organizational teams to address major strategic assignments, including framing the strategic rationale, assessing opportunities for TIAA-CREF, building action plans to execute on opportunities, and where appropriate, playing a leadership role in execution
  • Demonstrating thought leadership across the financial services industry segments, particularly insurance and asset management
  • Delineating the organizational competitive advantages and developing strategies to deepen those elements which differentiate TIAA-CREF
  • Advisory Skills
  • Experience in working with a matrixed management structure, including an ability to influence and partner with business unit leaders
  • Strong analytical and conceptual skills, as they relate to strategic planning, cost and performance measurement, competitive positioning, reengineering, organization design, general profit improvement, operations improvement and market planning
  • Exceptional experience with line-of-business issues including strategy, operations, organization, and information technology
  • Strong financial analysis skills as they related to measuring financial performance, return on investment/equity/assets, profitability models and other key measures in the financial services industry
  • Proven experience in developing strategy and leading major strategy initiatives
  • Demonstrated experience in project management, and in managing multiple, competing priorities in a dynamic environment
  • Experience leading change in an organization undergoing transformation
  • The successful candidate must have strong interpersonal/communication skills with professional staff, senior level executives, and the business community at large

Svp, Marketing Strategy Resume Examples & Samples

  • Take an active role in creating an environment of innovation, collaboration, transparency, accountability and trust
  • Integrated Marketing Strategy
  • 15+ years of Marketing experience in the Financial Services industry
  • 5+ years of experience in a VP or above level role
  • Demonstrated ability to frame higher order business challenges and build out robust structured and analytical approaches to address them
  • Ability to build stakeholder engagement, asking the right questions to provoke higher order thinking in a way that leads to insightful and integrative solutions that positively impact the business
  • Demonstrated ability to lead / manage large scale projects and transformation efforts, while managing client/stakeholder relationships and providing thought leadership to teams
  • Adept at working in a complex organization and experienced at the nuanced and complex world of decision making in a corporate environment with multiple, engaged stakeholders
  • Experience attracting and building high-performing and achievement-oriented teams that have delivered success
  • Knowledgeable about new business models in retirement and investment businesses and maintains a strong network across the industry while staying abreast industry developments and trends

VP, Retail Marketing Strategy Resume Examples & Samples

  • Strategic Definition & Planning
  • B.A./B.S. degree in Marketing, Business Administration or related field
  • 10+ years of marketing strategy experience in a direct-to-consumer and retail environment, with solid knowledge of communications, advertising, and public relations
  • Financial services industry experience with deep expertise of Retirement products and services
  • Experience working within a high growth, fast-paced, entrepreneurial environment and defining new strategic direction
  • Experience managing and building collaborative relationships with a variety of stakeholders, both within and outside of marketing
  • Ability to balance strong strategy skills and business acumen with an analytical and problem solving bent
  • Proven record of leadership skills that effectively drive a team of experienced marketing professionals
  • Executive presence with superior verbal and written communication skills

Director, Annuity Marketing Strategy Resume Examples & Samples

  • Reports directly to the VP of Investment Marketing to ensure consistency and execution of brand and communication strategy for all annuity products across the Investment business
  • Provide input into Investment-wide marketing plan and campaign strategy
  • Specifically develop annual strategic marketing plans for annuity products, including strategic briefs and objectives for targeting existing and new markets
  • Work closely with Digital Marketing Strategy teams and provide input for digital-specific strategies for annuity products
  • Coordinate with product management, sales and Client Relationship Development teams to align on positioning for new product launches and ensure the delivery of consistent, compelling and relevant annuity product branding, communications, and concepts
  • Develop and refine annual marketing budget for annuity marketing activities
  • Bachelor’s degree in Marketing, Communications, Business Administration or related field
  • 10+ years of marketing experience with solid knowledge of communications, advertising, and public relations
  • Financial services experience with specific expertise of Investment products and index & variable annuities
  • MBA or other relevant advanced degree strongly preferred
  • Securities license (Series 6, 7, 24 or 63) strongly preferredAbility to establish long-term strategic growth initiatives

Marketing Strategy Graduate Internship Resume Examples & Samples

  • Manage and support strategic project(s) and complete critical tasks that align with the over-arching strategic roadmap
  • Analyze and interpret data to determine marketing program performance and identify opportunities to grow revenue and operating income
  • Manage the messaging and execution of assigned program tactics to ensure they are strategically aligned with business priorities
  • Manage consumer direct marketing efforts targeting all key audience segments including locals, domestic guests, as well as growth markets
  • Possess great professionalism, excellent listening, written, and verbal communications skills
  • Project manage a high-volume, fast-paced portfolio of tactical programs balancing strategies and details
  • Develop productive partnerships across disciplines, as well as lead cross-functional teams in a collaborative and inclusive environment
  • Ability to handle highly confidential information
  • Ability to construct and present a compelling story from data analysis and consumer insight / research
  • Experience in multicultural marketing
  • Proficient in Spanish
  • Student currently pursuing a Masters degree in Marketing, Business or related field OR have graduated within 6 months of the start date of the internship
  • Résumé (outlining all of your required qualifications)

Marketing Associate Domestic Marketing & Strategy Resume Examples & Samples

  • Assists and leads the development and tactical execution of the domestic integrated communication plans
  • Provides strategic input and direction to ensure consistency across platforms and channels
  • Partners with key disciplines to ensure tactics are strategically aligned
  • Leverages consumer insights and key business metrics to improve business results
  • Influences content and updates to dedicated pages in the Disney World website; analyzes key site metrics to optimize results
  • Works with local boroughs in the development and approval of co-produced projects
  • Hispanic Market Expertise
  • Strong written and verbal communications with excellent presentation skills
  • Demonstrated understanding of consumer insights and research
  • Ability to handle multiple task simultaneously
  • Strong organization and project management skills with attention to detail
  • Proven experience with 3 - 5 years of marketing, communications or similar field
  • Understanding of the Disney Vacation product portfolio
  • Knowledge of other Multicultural markets (i.e: African American)
  • Spanish language fluency
  • Bachelor’s degree or equivalent – Marketing, Business

Industry Marketing Strategy Manager Resume Examples & Samples

  • Drive GTM strategy for integration of mergers and acquisitions as well as new product introductions
  • Develop GTM strategies with clearly defined priorities, opportunities, goals, and objectives that include
  • Sales projections
  • Strategies for direct and indirect channel sales
  • Pricing and packaging
  • Competitive strategies
  • Requirements for industry marketing
  • Requirements for sales enablement
  • Track and regularly report on key performance indicators
  • Collaborate with the Business Models and Pricing team to ensure alignment with strategy
  • Identify high level requirements representing target industries
  • Facilitate cohesive execution in offering definition, brand, financial impact and transaction management & entitlement
  • Partner with Industry Business Development and EMS teams to ensure offerings fit frameworks, develop new frameworks, and are operationally viable
  • Provide input to the research team on offering and pricing related studies and analysis
  • Collaborate with Offering and Pricing Management team to guide new offerings via Offering and Pricing Governance Process
  • Collaborate with product development teams to ensure the technology aligns with GTM strategies and business models
  • Align with sales leads in all regions to develop an understanding of local market conditions to inform above
  • Optimize GTM processes to be more agile in a global and dynamic business environment and a portfolio with increasingly shorter release cycles
  • BS in marketing, architecture or engineering
  • Experience with the design and engineering software market
  • Experience with indirect sales channels
  • 5+ years in high-tech industry
  • 5+ years in high-tech marketing

VP IAS Marketing Strategy Resume Examples & Samples

  • Provide senior level leadership of team that has a major impact to business; balance day- to -day oversight with strategic direction & decision making; accountable for team results
  • Build, direct and control strategy, budget, resourcing, and priorities
  • Apply insights from voice of the client research and competitive market intelligence to shape positioning and client experience
  • Lead team of deep subject matter experts who interface with the IAS business, the Marketing organization, and other areas within TIAA-CREF to develop integrated marketing plans, campaigns, tools and resources that support a multi-channel engagement approach
  • Actively manage marketing resources and budgets, ensuring marketing programs are developed and executed to maximize ROI
  • 10-15 years of experience in strategic marketing, business strategy or strategic product development
  • 10 years+ team management experience
  • Series 7, 24 licenses (preferred)
  • BA or equivalent, MBA or Advanced Degree preferred
  • Seasoned relationship builder able to establish effective partnerships at all levels and functions of the organization
  • Excellent team building and communications skills that establish trust, credibility and respect
  • Deep knowledge of the wealth management advisory market we serve at TIAA-CREF including the customers, advisors, and the financial products that support the Mass Affluent and HNW segments
  • Exceptionally strong verbal and written communications skills; ability to represent Marketing at all levels of the TIAA-CREF organization and influence outcomes in a matrix environment
  • Excellent project management and organizational skills. Must have the ability to manage multiple, complex initiatives providing leadership and guidance in a dynamic environment
  • Strong business acumen, budget management and a proven track record of driving ROI
  • Ability to prioritize complex, high volume of work
  • Flexible, yet able to lead by driving clarity and attain results within a highly fluid environment

VP, Segment Marketing Strategy Resume Examples & Samples

  • Lead definition and execution of Prudentials segment strategy, value proposition and content strategy focused on delivering maximum engagement among tax-exempt plan sponsors and key decision-makers (CFOs, Treasurers, benefits/HR managers and key influencers (consultants, advisors, trade, other stakeholders)
  • Define, test and rollout innovative prospect engagement programs across a portfolio of on-going engagement programs, communications and marketing. Evaluate and incubate pilots, assess best practices, drive next generation campaigns and rollout plans
  • Define, stage, oversee development of end-to-end go to market marketing, thought leadership, digital, communications and tools
  • Articulate multi-year marketing roadmap, business case, resources, deliverables, metrics to test and learn, roll-out wins that best contribute to business and client success
  • Enable clear, compelling selling system and tool-kit for sales and intermediaries
  • Work collaboratively with Sales, Relationship Management, Busines Development, Product, Service, Finance, Customer Experience, Strategy, and Marketing to ensure our marketing investments and programs best enable growth and client satisfaction
  • Assess go to market to inform new marketing strategies, prospecting, branding, channel mix, programs,
  • Enable the clear, consistent, and compelling brand positioning and value proposition
  • Lead Marketing Strategy, plan and execution spanning branding, value proposition, segmentation, target prospecting, content strategy, thought leadership, engagement, metrics, optimized/integrated marketing channels, test and learn calendar and rollout opportunities
  • Define segment core sales system, marketing content, messaging strategies and distribution; build institutional grade marketing assets to deliver prospect awareness, engagement and consideration
  • Identify, evaluate, scope, select and manage suitable external marketing resources as well as collaborate with internal agency and corporate marketing partners
  • Identify develop, manage and prioritize marketing budget, resources, phasing of deliverables to enable right progress and staging of new programs, tools and capabilities for maximum impact
  • Bachelors Degree required, Advanced Degree preferred
  • Retirement industry experience required
  • Minimum 10-15 years strategic marketing experience or a related function
  • Expert B2B marketing (plan sponsor, institutional consultant, retirement plan advisor, tax-exempt sector a plus)
  • Success driving sales growth through multi-channel institutional sales process, building and executing impactful lead generation, positioning, selling system and optimized marketing channel mix
  • Proven ability to lead diverse cross-functional team, driving quality and results in matrixxed environment
  • Outstanding strategic problem-solving, market and business acumen, analytics, creativity
  • Excellent written and verbal communications and influence management
  • Series 6 and Series 26 required within 120 days of employment
  • Can be based in New York City, Hartford CT, Woodbridge NJ

Hispanic Marketing Strategy Manager Resume Examples & Samples

  • Leverage consumer insights to develop, lead and implement strategic marketing communication programs and brand initiatives to build awareness
  • Enhance the brand and drive incremental visitation from the Hispanic market
  • Leverage performance analyses and identify opportunities to grow revenue
  • Leading multi-discipline team members in developing and implementing integrated marketing plans and acting as a liaison with cross-functional partners in the development of Hispanic growth opportunities
  • Strong knowledge of the Hispanic market
  • Demonstrated leadership with cross functional teams
  • Demonstrated ability to handle multiple tasks simultaneously while maintaining cross function relationships
  • Strong presentation and influence skills

SVP, Costco Marketing Strategy Manager Resume Examples & Samples

  • 10+ years of related financial services or marketing experience
  • Proven strong communication skills
  • Ability to work effectively and present to senior staff and clients
  • Experience using multiple channels to market services (digital, print, email, etc.) 

Group VP, BB Marketing Strategy Resume Examples & Samples

  • Direct a team of local Client Strategy Directors to develop and deliver high quality, strategic marketing solutions that return on investment for our advertising customers. Guide the local Client Strategy Directors to establish and execute the highest priorities around sales support, and monitor performance to attain revenue goals. Areas of responsibility include client strategy, B2B marketing strategy and execution, project management, leveraging analytics and insights and directing creative staff
  • Develop B2B marketing collateral, presentations and other internal and external communication to ensure we are “telling our story” to the business community. Leverage primary and secondary research to generate actionable insights
  • Work with the Group President, Group VP of Sales, and local publishers to formulate and implement key sales planning efforts. Lead annual planning process. Use marketing intelligence to gain a firm understanding of market potential and critical business opportunities by market
  • Collaborate with other Gannett sales and marketing leaders to support world-class sales and marketing transformation within West/Interstate Group, with a strong focus on the largest revenue markets. Provide consultation to individual media properties and work with underperforming sites to develop strategies and improve performance
  • MBA preferred. 10+ years of experience in B2B marketing, business/market development, advertising agency and/or client strategy with a proven record of delivering results
  • VP or director level experience with track record of building and managing a highly effective team
  • Multimedia marketing expertise, including fluency with digital, social media, and traditional media
  • Media planning expertise, including a deep understanding on how to harness different media options to deliver measurable value
  • Brand marketing expertise, including brand strategy and brand governance
  • Excellent interpersonal and communications skills to thrive in a matrix environment

Marketing Strategy Resume Examples & Samples

  • Drive development of CPB NAM Marketing Strategy & Business Plan Model – translating strategy into a Client Marketing, Communication and Event Framework, aligned with business goals and objectives
  • Drive NAM integration with Global Marketing Strategy, building consistent alignment with all relevant business deliverables
  • Drive development and lead management of NAM Marketing Budget – track budget projections and forecasts, build analyses of results for leadership team review, oversee NAM integration with Global Marketing Budget deliverables
  • Provide Planning & Oversight for Marketing Financials & Budget Deliverables to include – the annual Marketing Budgets, Event Accruals, ROI Tracking, Charitable Contributions, Sponsorships, and budget allocation with Client Entertainment and Ticketing Services Team (CEATS)
  • With Global Client Management Team – (1) drive NAM integration and execution for the Client VoC Survey and results tracking process, (2) drive further development of NAM Client Segmentation & Database Analytics and Tracking Model, (3) drive NAM Global Client Reporting & High Focus Client List on-going development
  • Lead development of a Client Segment / Private Bank Driven Research Model & Competitive Framework – UHNW, HNW, Family Office, Law Firm Group focus to include industry trends and business performance reporting
  • Team Liaison with Partner Teams – ICG, Markets, Consumer Bank, Citigold, PR and Corporate Affairs
  • Excellent interpersonal, written and verbal communication skills with ability to communicate and influence at multiple levels of senior leadership
  • Ability to use own initiative and take lead for development of pro-active and creative solutions
  • Expertise with creating strategic/compelling PowerPoint presentations for Senior Leadership Review
  • Experience and proven ability to lead working teams and Senior Level Steering Committees
  • Experience working in a large and complex matrixed organization
  • Excellent understanding of marketing business development, branding, client communication models in a private bank or in the UHNW marketplace
  • Articulate, excellent organization skills with ability to prioritize and multi-task
  • High degree of strategic, business and budget plan development with strong analytic acumen
  • Results driven with ability and strong experience with problem solving
  • Ability to be a relentless advocate for the NAM Marketing Team, while building partner relationships
  • Ability to balance multiple objectives and reassess priorities based on changing business landscape

Director Ecrm & Digital Marketing Strategy Resume Examples & Samples

  • Develop, articulate and operationalize an integrated Digital Marketing and Sales Strategy covering Paid Media, eCRM, RBC and Websites
  • Leads RBC’s e-CRM strategy and develops roadmap with a goal to define, initiate and deliver extended capability for Advertising and Marketing with Enterprise wide scope and leveragability as a key priority
  • Strategy development to include current and future state assessments, target state definition, maturity/gap analysis, risk assessments and operating model reviews
  • Owns the strategy for and execution of the Digital e-CRM and e-Mail Marketing roadmap for all Enterprise and LOB web properties through the management of the eCRM and Analytics team (5 direct reports) to drive revenue and ROI optimization
  • Accountable for continuous improvement in eCRM capabilities in consultation with Marketing Heads and Digital Marketing Managers in an effort to optimize digital marketing campaigns
  • Leads data-driven business decisions by identifying, understanding, capturing, organizing and disseminating Digital Channel information
  • Management of vendor relationships and the primary RBC Digital Marketing point of contact for contract negotiation and procurement discussions related to eCRM infrastructure
  • Develop and update the digital strategy for RBC business groups in support of VP, DM&S, sharing success models and identifying emerging best practices and technology solutions for inclusion in integrated marketing campaigns and the digitization of internal business platforms
  • Develop and update strategy for RBC’s 3rd party advertising spend to maximize ROI of Search Engine Marketing, Display Advertising and E-mail acquisition programs. Support multiple business lines, leveraging internal impact and influence, industry and channel research where necessary to meet goals

Senior Manaqer Partnerships & Marketing Strategy Resume Examples & Samples

  • Strong strategic thinking and analytical skills required to develop the vision, goals, strategies, and plans for Canadian Marketing
  • Initiative, forward thinking and creative problem solving skills with the ability to support or stimulate strategic solutions
  • Skilled in gaining commitment and alignment of various stakeholders through the use of strong interpersonal skills
  • Strong analytical skills, with thorough knowledge of marketing analytics and reporting
  • Thorough knowledge of E.O. working environment
  • Thorough knowledge of Canadian Banking Division’s products and services and business lines an asset

Marketing Strategy Graduate Internship Resume Examples & Samples

  • Analyze and interpret data to determine marketing program performance
  • Identify opportunities to grow revenue and operating income
  • Manage the development and execution of assigned program tactics to ensure they are strategically aligned with business priorities
  • Identify needs for consumer insight, and work with partners to prioritize and plan research
  • Student currently pursuing a Master degree in Marketing, Business or related field OR have graduated from a Master degree program within 6 months of the start date of the internship

Marketing Strategy Internships Resume Examples & Samples

  • Support Marketing Strategy Managers in the development and execution of complex marketing initiatives for Disney Parks and Walt Disney World® Resort in Florida
  • Coordinate and manage a variety of projects aimed to increase relevancy, drive intent to visit, and accelerate conversion
  • Partner with other Marketing teams: Advertising, Media, Creative, Public Relations, Digital, CRM, Broadcast and Alliances to support business needs and the development and execution of marketing strategies
  • Assist in researching, analyzing and providing reports that track segment and business
  • Provide communication support for various aspects of the EarMarked Program through multiple channels, including web site updates
  • Provide timely responses to internal partners and external travel agency accounts for e-mail directed to the EarMarked Program Administrator
  • Assist Program Manager in the development of program enhancements by becoming well versed in the EarMarked program
  • Provide project management oversight and/or support for development of marketing tactics
  • Assist with development of presentations
  • Test uploading of marketing materials into various online systems
  • Assist with other projects as necessary
  • The intern in this role will work closely with the marketing managers responsible for Disney Destinations sales channel marketing primarily through third party ticket sellers and accommodations in Central Florida with additional support to Cast ticket sales channels both on-site and off-site Disney
  • Assisting with outlining sales strategies and marketing plans through to tactical execution while assisting in gathering of consumer insights, securing marketing copy and creative assets for collateral materials, ensuring compliance of copyright guidelines
  • Strong organizational and project management skills with attention to detail
  • Proven analytical capabilities and experience turning data into actionable recommendations
  • Ability to construct and present a compelling story from data analysis and consumer insight/research findings
  • Proven self-starter with ability to balance multiple priorities with minimal direction
  • Strong partnering skills with ability to manage conflict to positive resolution
  • Ability to work both independently and with a team in a fast-paced, demanding, professional environment
  • Demonstrated critical thinking, problem solving and decision making skills
  • Interest in pursuing a Marketing career with Disney
  • Must be proficient in Microsoft Excel, PowerPoint, Word, and Outlook
  • Graduate student or candidate
  • Previous relevant experience with an internship, student organization, or other Brand Management, Marketing, or Advertising role
  • Cursory knowledge of the Walt Disney World® Resort
  • Travel Industry Sales experience
  • Fluent in Spanish (verbal and written)
  • College transcripts (official or unofficial) - You will not be considered for this role if you do not upload a transcript. Please upload your transcript while completing the online application

Marketing Strategy Internships Resume Examples & Samples

  • Support the team in the development and execution of complex marketing initiatives to drive awareness, engagement, and conversion
  • Ensure accuracy, alignment, and compliance with the Disney Vacation Club brand by providing strategic, tactical, and creative input into marketing tactics
  • Demonstrated strong project management and organizational skills with attention to detail
  • Demonstrated marketing/communication experience (basic skills required; strong skills preferred)
  • Demonstrate leadership experience in a professional or organizational role
  • Ability to manage multiple priorities and meet deadlines
  • Ability to learn and adapt quickly in a fast-paced environment
  • Demonstrated proficiency in Microsoft Office Suite (Word, PowerPoint and Excel)
  • Demonstrated knowledge of social media and proven creative writing skills
  • Demonstrated proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Acrobat

VP, Marketing Strategy & Analytics Resume Examples & Samples

  • On the analytics front, this role has accountability to build a more data-driven organization and will partner closely with other areas of the Broker-Dealer including finance and the field sales organization
  • On the strategy front, this role will help develop strategies for key client and advisor initiatives, including target client evolution and prospect and client experience, and coordinate ongoing efforts to implement these strategies across the Broker-Dealer
  • Lead efforts and work closely with corporate partners, including finance, business units and other analytics resources to
  • Demonstrated expertise in analytics and strategy
  • MBA (or other relevant advanced degree)
  • Strategic thinking ability and proven understanding of drivers and linkages across large, matrixed organizations
  • Strong relationship skills; ability to build and maintain collaborative partnerships and influence and negotiate with stakeholders
  • Work experience: 7-10 years in consulting, strategy, analytics roles
  • Demonstrated ability to think strategically, drive innovation, and translate strategy into tactical implementation and desired results
  • Exceptional problem solving skills combined with strategic vision and the ability to drive projects to completion
  • Strong communication and presentation skills, both written and verbal
  • Proven record of managing and delivering multiple initiatives concurrently
  • Highly motivated leader who thrives in a competitive business and rapidly changing environment
  • Proven leadership skills including building and maintaining a positive working environment. Experience leading, managing and motivating a team to success
  • Series 7 license or ability to obtain within 90 days

Global Marketing Strategy & Insights Lead Resume Examples & Samples

  • Champion the overarching brand vision for Airbnb and translate that into strategies that can build to that ultimate vision
  • Lead the strategic direction and implementation of a global consumer segmentation
  • Craft an overarching research strategy and lead the teams to execute the research to gain deep user insights
  • Develop regular user insight briefings that can inform marketing as well as other areas of the business
  • Work with the Head of Marketing Operations to lead the annual and quarterly strategic planning process to ensure there is strong input as assess the plans against the overarching strategy
  • Lead a team that will drive user insights and craft strategic and creative briefs on a day-to-day basis
  • Develop and maintain a user insights library that can be used by teams to inform tactical strategies and plans

Mutual Fund Marketing Strategy Analyst Resume Examples & Samples

  • Reports directly to the Director, Mutual Fund Marketing Strategy to ensure consistency and execution of brand and communication strategy for all investment products
  • Responsible for input into Investment-wide marketing plan and campaign strategy
  • Review and analyze results of marketing initiatives and key performance indicators to drive marketing strategy
  • Proactively research new marketing content ideas as it relates to product positioning, competitive analysis and sales ideas
  • Chartered Financial Analyst® (CFA) strongly preferred
  • Securities license (Series 7, 6, 63) strongly preferred

Variable Annuity Marketing Strategy Analyst Resume Examples & Samples

  • Reports directly to the Director, Annuity Marketing Strategy to ensure consistency and execution of brand and communication strategy for all investment products
  • Conduct research on competition, markets, industry trends, campaigns, promotions, regulatory developments and other sources to help in the development of marketing strategy and creation of marketing materials
  • Develop product and asset class content based on market research or product landscape
  • Communicate and collaborate with business partners in other functional areas, including product, sales, business development, IT, marketing analytics, marketing services, customer experience and senior management
  • Responsible and accountable for the execution of ad hoc research and special projects, as needed, directed toward strategic business growth
  • Bachelor or advanced degree in Economics, Finance, Business Administration or related field
  • 3-5 years industry related experience or financial service industry experience with knowledge of financial services investment processes and terminology
  • Demonstrated ability to organize and analyze complex data sets with a demonstrated understanding of relational databases and data extraction
  • Strong analytical, critical thinking, planning and organization skills
  • Experience using market research tools, such as FactSet, Morningstar Direct, Bloomberg

VP-digital Marketing & Strategy Resume Examples & Samples

  • Understanding of the overall digital/ social/ mobile landscape in terms of trends and technology
  • Working knowledge of Website Analytics tool like Omniture, Webtrends, Google Analytics etc
  • Working knowledge of Content Management Systems like Teamsite/Adobe Interwoven etc
  • Working knowledge of Social Media monitoring tools
  • Experience on SEO, SEM, Digital Media Planning & Buying
  • Basic understanding of technology like HTML5, Responsive vs. Adaptive mobile design etc
  • Ability to lead in a matrixed organization and manage internal and external stakeholders
  • Combination of strategic & tactical to leverage the ever changing technology landscape
  • Qualification- Full Time MBA with specialization in Marketing/ Brand Management preferred
  • Experience- 10 + years of experience in Marketing/ Branding with 3-4 years of relevant experience in driving Digital/ Social initiatives
  • Experience in managing agencies
  • Result orientation

Manager, Email Marketing Strategy Resume Examples & Samples

  • Accelerate growth of email programs, optimize performance through A/B testing, and identify new opportunities to analytically drive new email product development
  • Program a daily hand-curated email highlighting the best of pop culture, entertainment and the internet based on video content published to
  • Write and edit shareable copy for the daily hand-curated email
  • Focus on key initiatives to improve list growth; pursue acquisition channels, both paid and organic
  • Manage technical requirements to drive leading edge email marketing acquisition tactics
  • Knowledge of media content strategy and ability to implement personalized, curated content via the email channel
  • Collaborate with internal Condé Nast teams (Consumer Marketing and Editorial Marketing) to communicate and translate best practices
  • Leverage Digital Data Management Platform (DMP) for purposes of driving and pushing data value models to email
  • Form relationship with preferred Email Service Provider and manage integration with DMP
  • Bring new data segments to market, in email and other channels
  • Keep up with market, consumer trends, and competition
  • Establish email rate card for advertising

Executive Assistant, Marketing Strategy Resume Examples & Samples

  • Extensive administrative tasks including handling phones, and all general office functions such as printing, filing, schedule management, travel arrangements, expense reports, etc. Anything and everything to keep the office running smoothly!
  • Establish and maintain strong and effective working relationships with all worldwide marketing departments to maximize access and use of internal strategic and presentation documents
  • Coordinate weekly updates from creative, digital, publicity, in-theatre, media, media promotions, and brand promotions used to publish the Domestic Marketing Calendar (distributed to over 130pp across 13 divisions, including Fox Animation, Content Security, Franchise Management, Home Entertainment, Operations, Post Production, and DreamWorks Animation)
  • Prepare templates and collect/organize/update marketing materials for strategy documents, marketing decks, film timelines, as well as print & AV presentations for all titles released by 20th Century Fox, Fox 2000, Fox Animation, New Regency, and DreamWorks Animation
  • Analyze, manage, and research franchise information for active slate and competitive landscape
  • Assist Director of Marketing Strategy on an as-needed basis. We are a team of three so it’s imperative that we work collaboratively and supportively
  • Request / circulate new scripts for the domestic theatrical marketing department as they become available
  • Script reading/coverage, as directed
  • Draft written correspondence on behalf of executive when necessary
  • Create and process invoices for finance approval and follow up on payment schedules with vendors as needed
  • Provide coverage for the tech and AV needs in the 88/335 main conference room for designated filmmaker and/or marketing meetings. This position is also a tech coverage backup for every meeting scheduled in 88/335
  • Work with post production, distribution, and studio operations to book on-lot screenings and monitor RSVPs

Executive Assistant, Marketing Strategy Resume Examples & Samples

  • 2-3 years’ experience assisting an executive in the entertainment business (film industry preferred)
  • The position requires an individual who is a strategic thinker, motivated, tactful and able to build and maintain strong internal and external relationships on a worldwide basis
  • Time management is extremely important, as this individual will work on multiple departmental documents daily. It is key that this person is able to adeptly shift between projects while maintaining a positive and professional demeanor
  • All candidates must possess the following skills

Senior Specialist, Brand Marketing Strategy Resume Examples & Samples

  • Assist in the planning of seasonal campaigns
  • Work cross-functionally with Stores Team, Public Relations, Direct To Consumer, Marketing Operations and Creative on seasonal marketing execution
  • Drive strategy behind in-season campaign execution
  • Run weekly campaign check-ins for cross-functional team members
  • Analyze marketing trends, consumer mindset, and competitive data for seasonal campaign preparation
  • Communicate changes to marketing calendars and messaging to cross-functional groups
  • Responsible for tracking and managing campaign budgets
  • Measure, analyze and report seasonal campaign metrics and identify opportunities for improvement
  • Compile data for seasonal hindsight presentations
  • Build and maintain relationships with cross-functional partners
  • 3-5 years of marketing experience with a brand or agency
  • Detail oriented and organized
  • Able to make quick decisions
  • Highly motivated and collaborative with a willingness to learn
  • Strategic, analytic and structured thinking ability

Senior Manager Digital Marketing Strategy Resume Examples & Samples

  • Business Strategy & Execution
  • 3-4 years digital / mobile strategy creation and/or execution experience
  • 2+ years progressive strategy, planning, consultation and business case experience
  • Min. 3-5 years of holistic (end-to-end) digital marketing management in demanding, digital-oriented Tier-1 organizations
  • Direct experience working in HNW and/or FI industry (Preferred but not required)
  • Excellent interpersonal skills with the ability to motivate and persuade staff, peers & partners
  • Experience managing and inspiring teams of individuals with diverse skillsets and experience
  • Strategic thinker with strong analytical skills
  • Above average ability to impact and influence
  • Ability to communicate/correspond with Senior Management and Executives

Director Digital Marketing Strategy Resume Examples & Samples

  • 5-7 years digital / mobile strategy creation and/or execution experience
  • 5+ years progressive strategy, planning, consultation and business case experience
  • (Strongly Preferred) Spanish speaking and ideally with relevant experience in LATAM and experience working with large multi-national brands
  • Min. 5-7 years of holistic (end-to-end) digital marketing management in demanding, digital-oriented Tier-1 organizations
  • Experience managing relationships with internal and external stakeholders
  • Embrace dealing with ambiguity and a high degree of proactive “hands-on” thinking & acting – quickly translating between conceptual and tactical solutions
  • Ability to represent Scotiabank in a polished, intelligent manner

Senior Digital Marketing Strategy Manager Resume Examples & Samples

  • To provide Warner Bros.,The Blair Partnership and Pottermore with a centralized franchise management team, delivering
  • Leadership and oversight at a franchise level
  • Coordination of complex cross-divisional initiatives
  • Timely ‘one-company’ responses to proposals and questions
  • Management of flow of approval submissions
  • Develop an expert understanding of all Potter-related properties, including knowledge of the related rights and franchise sensitivities especially with regards to the digital landscape in order to be an enabler and source of guidance for all related contacts
  • Work to deliver departmental objectives and reporting into the Director, Brand Marketing HPGFD, lead the on-going redevelopment of the Franchise websites and Apps
  • Help define the on-going development roadmap, working closely with the related divisions and business partners to ensure the website is fully integrated across the franchise touch points
  • Work with the internal HPGFD Social Media team and external agencies to develop a digital strategy that ensures the Franchise website and all other WB UK digital channels such as You Tube, Facebook, Twitter etc. are optimised in terms of their content and user experience, and support the objectives of the department and WB as a whole
  • Create regular and ad-hoc informative reports to ensure that all senior stakeholders (both internal and external) are kept abreast of our Franchise digital channels’ performance, set against pre-agreed KPIs and the on-going website development strategy
  • Own and develop relationships with relevant people in digital focussed roles regionally and in Head Office, liaising with them on their local digital strategies and tactics and sharing best practice where applicable
  • Be the principle resource for HPGFD in all CRM and Data discussions, supporting Divisional global initiatives, pioneering franchise ones and looking for cross divisional connections and synergies
  • Input into the production and weekly updating of a HPGFD status report, capturing all on-going conversations and initiatives

Mgr Marketing Strategy & Analytics Resume Examples & Samples

  • Responsible for update and enhancement of MPR analytical platform as well as user communications and trainings related to the platform with dedicated resources
  • Manage resources for data-related projects and ad-hoc requests with hands-on ability to perform tasks
  • Improve efficiency in performance reporting, dashboard publishing, and data requests by streamlining and automating processes as much as possible
  • Build capabilities/tools to identify performance and customer trends and drivers quickly
  • Data exploration, standardization, integration, and management for customer reports and marketing program effectiveness analyses
  • Position is very steeped in data-must code in SQL efficiently, automate tasks, enjoy number crunching and ensure data integrity
  • Be an adaptable and strong team player in a fast-paced environment
  • Be detail-oriented and organized
  • Familiarity with Comcast data and systems
  • Basic statistics knowledge
  • Experience in handling projects involving data mining techniques a plus (GLM, clustering, decision trees, etc.)
  • Big data experience and dimensional data modeling knowledge
  • Generally requires 4+ years of experience in data heavy analytics environment
  • Demonstrated ability in handling large and complex databases
  • Generally requires 6-9 years related experience

Nordstrom Rack Store Marketing Strategy Manager Resume Examples & Samples

  • Lead strategic marketing approach in support of in-store communication for events and holidays as well as key merchant and service initiatives
  • Support the development of a store communication/signage hierarchy that sets principles for driving strong in-store customer marketing
  • Maintain integrity of the store communication hierarchy through strong collaboration with regional, district and store teams as well as with store merchandising partners
  • Support sign production and execution with creative production project manager and in support of vendor management and execution to the stores
  • Support store communication through toolkits, SmartGuide postings in support of all signage initiatives and in support of store questions and issues
  • Develop a strong feedback loop with the store teams to drive continuous improvement in the hierarchy, SmartGuide guidance and execution of store signage
  • Create, forecast and accurately manage sign budget

Marketing Strategy Internship Resume Examples & Samples

  • Partner with other Marketing teams: Advertising, Creative, Public Relations, Online and Media to support business needs and the development and execution of marketing strategies
  • Assist in the implementation of marketing tactics for both Walt Disney World and Disneyland
  • Demonstrates strong verbal and written communication skills
  • Demonstrates strong organizational and project management skills
  • Ability to handle confidential information and manage conflict to positive resolution
  • Interest in pursuing a career in Marketing
  • Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
  • College transcripts (official or unofficial) - You must upload your transcript to be considered for this role. Please upload your transcript while completing the online application

Marketing Strategy Internships Resume Examples & Samples

  • Disney Cruise Line
  • Disney Vacation Club
  • Parks and Resorts
  • Sales Channel Marketing

Head of Audience Marketing & Strategy Resume Examples & Samples

  • Develop best practice digital audience acquisition, registration, and retention strategies for Bloomberg Media, working closely with Head of Audience Development for editorial, our outsourced SEO partner, analytics, product development managers, digital editors, and also with colleagues in technology, business development, and advertising sales teams
  • Build and optimize effective registration process and CRM to drive conversion of users to newsletter/email subscribers and other digital products
  • Lead online engagement strategies, including creative offers, campaigns and incentives, and working with editorial social media leads, to drive registration, retention, and adoption of new products throughout user lifecycle
  • Lead Bloomberg Media business-side relationships with social networks, keep up to date on their product roadmaps and develop strategies that take advantage of them
  • Aggressively leverage analytics to optimize all of our business activities, from audience segmentation and development, to content creation, product development and other new business initiatives
  • Work with editorial, product and analytics to develop prospecting lists and projections
  • Work with Core Terminal team to help drive qualified terminal leads and subscriptions
  • Develop and manage specific paid and organic audience acquisition campaigns
  • 7+ years of experience in all aspects of digital marketing: including content marketing, social strategy, SEO, email list development, lead generation, paid advertising
  • Deep understanding of content and consumer analytics including customer segmentation, modeling, path analysis, real-time analytics, multivariate testing and traffic reporting
  • Proven track record of working with editorial teams and developing content processes to drive content volume, velocity and accelerated audience growth
  • Entrepreneurial instincts and the ability to work independently
  • Strong communication and interpersonal skills - the ability to work closely with edit, product and sales teams
  • Excellent analytical skills and the ability to think critically and deliver recommendations based on data and analysis
  • Extensive experience using Chartbeat, Omniture, Comscore, Parsely.Dash, Google Analytics, Social Flow
  • Bachelor's Degree required; MBA preferred

Senior Marketing Strategy & Insights Manager Resume Examples & Samples

  • Work closely with research agencies to develop effective research plan/ design for each respective brand to help answer business questions
  • Manage quality of research via regular review of status, fieldwork observations (both qualitative and quantitative), attending interviewer briefings, determining data processing plans and reviewing final report/presentations to ensure high quality of service from suppliers
  • Help identify new local strong suppliers to manage research projects – lead annual evaluation process
  • Provide relevant support and collaborate with cross functional teams, e.g. Strategic Planning Team, Regions, Bottlers, Pacific Group and Global teams
  • Take leadership role in communication of new consumer and market insights with cross functional teams
  • Recommend and help support research requests from region and bottlers as needed
  • Provide relevant support to Pacific Group & Global K&I
  • DME Control
  • Effective allocation of DME and monitor the expense status
  • 8-10 years of marketing research experience in research companies and/or multinational FMCG companies

Global Marketing Strategy Resume Examples & Samples

  • Report to the office Monday – Thursday, 9am – 6pm
  • Reporting to the marketing department
  • Work on short term ad-hoc departmental project work
  • Shadow the intern manager to understand the daily workings of the department
  • Attend weekly intern meetings and be an active participant in discussions
  • Present summer-long project to the executive team in a 10 minute presentation
  • Must be a rising college sophomore, junior or senior
  • Marketing, fashion, retail, international or business major preferred
  • Interest in fashion blogs and knowledgeable about social media
  • Able to work in a fast paced environment and eager to learn
  • Prior experience working in the fashion industry a plus
  • Curious, creative thinking and enthusiastic with a hard-working nature
  • Strong computer skills with knowledge of all microsoft office programs
  • Candidates must be professional, polished and polite

VP, Digital Usage Marketing Strategy Resume Examples & Samples

  • Develop and execute on a strategy to increase eMail and Mobile Phone penetration, and decrease the current Opt-out trajectory for these channels. This will be accomplished through creative development/execution of relevant touch points and channels (including email, DM and account online) and also customizing treatments to customers segments to maximize response and engagement of Citi's digital assets
  • Develop creative assets to support Digital Usage and Customer Journey enhancements with Agency/Internal Partners based on a holistic 360 Creative Strategy while incorporating applicable input from key stakeholders
  • Manage creative agencies’ work against the allocated budgets to ensure minimal overages
  • Oversee creative documentation storage and archiving of applicable assets
  • Maintain a robust reporting infrastructure to gain and provide insights on channel and customer segment performance
  • Run/develop weekly performance tracking reports to identify monthly trend
  • Continue development and evolution of strategy and treatments based on insights
  • Based on results, complete additional deep dive analysis to determine root causes of performance and lend information to solutions
  • Present results and key findings to Business leadership. Lead key projects to correct performance trends (as applicable)
  • 6+ years in Business, Marketing/Servicing or Marketing Management
  • Digital experience and analytic background preferable
  • Knowledge with working with creative agencies for creative development work and an understanding of the creative agency process
  • Analytical and conceptual thinker with ability to operate in "white space"
  • Comfortable operating in a highly matrixed, complex arena

VP, Marketing Strategy & Initiatives Resume Examples & Samples

  • Lead Visa Europe marketing integration process delivering aligned global function while identifying synergies
  • Deliver global agency and partnership review process improving model while building internal capability reducing agency reliance
  • Drive the Monthly and Quarterly Business Review process and deliverables for Executive Committee review
  • Lead ad hoc functional projects on behalf of the Chief Marketing & Communications officer to enhance functional performance and contributions to revenue generation
  • Provide strategic guidance to the Chief Marketing & Communications Officer on key business initiatives

Senior Analyst of Digital & Customer Marketing Strategy Resume Examples & Samples

  • Analyze marketing performance and provide data driven insights and findings to brand marketing stakeholders in monthly meetings. Focus will be on hindsighting performance and discussing opportunities to meet or exceed performance goals
  • Manage and distribute regular KPI reporting across online business to marketing and brand partners
  • Support of the Customer Marketing team in ad hoc data analysis: e.g. What is the expected return of incremental budget? How has mobile conversion rate changed over the past 6 months?
  • Embrace new data technologies and translate data into insight that can be utilized to drive digital marketing strategy
  • Collaborate with cross functional teams including Digital Marketing, Business Intelligence, and Advanced Analytics to ensure data is available, structured and maintained as needed for ongoing analysis
  • Support execution, measurement and project management of digital marketing initiatives. Identify, evaluate, and validate analytic solutions and recommend process improvements as needed
  • Ideal candidate will be looking for ways to expand current data analysis to incorporate additional data sources, metrics, and insights
  • 2-4 years of experience in financial modeling, strategy, and/or marketing including hands on participation in analytic projects with cross functional teams to drive business decisions
  • Exceptional problem solving and analytical skills; Must have strong Excel skills and be able to use pivot tables, filters, build charts, and create ad-hoc models. Preferred knowledge of other reporting, data, analysis tools (e.g., SAS, R, SQL)
  • Strong financial acumen as well as high proficiency in financial and analytics modeling skills; working understanding of statistics and statistical methods
  • Strong background in analytics for direct response / customer relationship marketing (CRM) functions
  • Must be able to synthesize, articulate and effectively present complex data/analyses verbally or in written form in a variety of presentation settings (one on one, small and large, groups, with peers, and management)
  • Must be detail oriented and a quick learner. Ability to manage multiple projects simultaneously and prioritize workstreams
  • Well versed in marketing metrics and digital media. Should be able to relate to standard marketing metrics like conversion rates, response rates, lift, ROAS, and ROI
  • Familiarity with web analytics (e.g. Omniture) DMPs, ad-servers, or multiple touch attribution vendors a plus
  • Strong intellectual curiosity; must be able to think critically and strategically. Must be able to think about a problem, hypothesize solutions and dig into the data to figure things out
  • Demonstrated interest and / or experience in retail, apparel or other consumer facing industry

Director, International Marketing Strategy Resume Examples & Samples

  • 1) Drive International annual and seasonal marketing strategy, plans and budgets
  • Partner with Sr. Director of Global Strategy to build global annual marketing plans that are aligned and support long range business plan. Use international quantitative and qualitative research studies to inform this strategic work
  • Build scalable marketing processes that drive consistency and speed for effective expansion
  • Be the representative of all local consumer and market trend information to help inform global marketing team and planning processes
  • Drive development of seasonal International marketing strategies and plans to best support seasonal business objectives and product strategies
  • Drive launch plans for all opening markets, in partnership with in market and SF based international team
  • Present plans across key marketing, cross-functional and International teams to ensure alignment and clarity needed for teams to carry out seasonal work
  • Manage and allocate international marketing budget, and allocate budget in close partnership with Sr. Director and International partners, where appropriate
  • Partner closely with marketing functional experts to carry out seasonal marketing execution. Ensure every aspects of execution are aligned and support overall marketing plan
  • Ensure overall global alignment from planning process through creative execution
  • Write project briefs and creative briefs when needed
  • 2) Contribute to the development of seasonal promotions, events and marketing calendar
  • Partner with the Sr Director, Country/Franchise GMs in SF and/or in-market and Field Leadership to develop seasonal/monthly promotions and event plans
  • Work with finance and marketing leadership to help establish marketing business objectives and traffic goals for our International markets
  • Partner with Country/Franchise GMs in SF and/or in-market, and Field Leadership to help plan and execute Flagship and/or launch events
  • Work with execution teams to plan and provide strategic oversight on new store opening marketing
  • Apply customer lens and creative thinking to promotions and events
  • 3) Act as Key Marketing Lead for new market launches
  • Drive marketing launch planning in partnership with in-country marketing teams
  • Use knowledge of market and past experience, along with in-market expertise, to create a distinctive launch in market
  • Drive seasonal plans after launch to continue momentum while creating global marketing alignment
  • Create an ongoing marketing operating model to drive and sustain positive business performance
  • Act as the key marketing representative on the launch steering committee team to insure flawless entry to market
  • 4) Participate in global marketing community
  • Participate in global marketing community in terms of regular team meetings, conference calls, etc
  • Represent and advocate for international in-market needs based on business requirements, making recommendations to Senior Leadership
  • Act as market expert and provide necessary market information within marketing, cross-functional and global teams, as appropriate
  • Share and cascade global information among in-country teams in a timely, collaborative and culturally effective way
  • 5) Lead international marketing team
  • Actively work to create a “one team” spirit and a climate that bridges function, role and geographic location
  • Effectively manage and support the career development process of direct reports to drive engagement and future talent development
  • Prior experience effectively launching an American retail apparel brand globally
  • An expressed understanding of the Old Navy brand (including aesthetic, taste level, competition)
  • Skilled and experienced in Agency management a plus
  • Strategic agility; has a proven track record of being able to create competitive and breakthrough marketing strategies and plans for launch campaigns and sustainable, long-range plans for international markets
  • Strong drive for results; can be counted on to lead self and others to exceed goals successfully
  • Cross-culture sensitivity; actively seeks to learn, understand and empathize with differences in people and cultural norms and uses that information to build trust, teams and effective business interactions and decisions
  • Strong communication skills; including presentation skills, listening, verbal and written communication
  • Strong influencing skills; supporting your point of view to both peers and senior management
  • Ability to manage effectively through ambiguity to actionable recommendations/solutions
  • Balance of analytical skills and creativity, in order to drive an effective strategy to completion through business partners, agencies, and global marketing team
  • Ability to build and lead a team, promote high standards and quickly establish team’s focus in the face of competing priorities
  • Capacity and desire to work in a fast paced environment
  • Fluent language skills in Japanese and/or Spanish a plus
  • Ability to travel internationally up to 10 times per year
  • Minimum 8-10 years Corporate Marketing experience
  • Fashion, Retail or other Consumer Goods Brands work experience
  • International work experience
  • Leadership experience, managing a large team across multiple geographies & time zones

Social Media & Content Marketing Strategy Manager Resume Examples & Samples

  • Continuously implement, test and optimize campaigns on Facebook, Pinterest, Twitter and other large-scale audience development platforms
  • Provide reports and performance metrics/insights, with recommendations on ways to optimize for scale
  • Optimize measurement for defining ROI/demand, create custom reports and dashboards, audit social channel performance daily
  • Work with content team in optimizing posting strategy to grow audience, supported by tracking, measuring, and reporting on social growth and campaign effectiveness
  • Work cross-functionally to create compelling promotional offers and creative assets
  • Test into new digital opportunities to consistently uncover new audience development opportunities
  • 3+ years of hands-on experience implementing strategic social media campaigns, and analytic tools for all social platforms, and digital ad re-targeting
  • Proven experience deep diving into performance data on a daily basis, drawing conclusions and make optimizations based on data
  • Passionate about leveraging 3rd party ad UIs for optimizing campaign performance
  • Bachelor degree required or equivalent work experience with a measurable track-record of success, supported by ROI measurement
  • Ability to adapt to evolving business requirements and objectives in a fast-paced hyper-growth environment
  • Highly analytical, focused on developing new scalable campaigns based on examining and gathering data from multiple data sources
  • Strong Excel skills, ability to deep dive into data, creating charts, and pivot tables, presentations on campaign performance
  • Technology enthusiast preferred
  • Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status

Senior Manager, IT Brand & Marketing Strategy Resume Examples & Samples

  • Lead efforts to propose short and long-term plans to identify Marketing & Communication opportunities, strategies, key initiatives to drive and elevate IT Brand – internally and externally
  • Lead development and analysis of IT global customer satisfaction measurement instrument, aligning input mechanisms and KPIs with Key Stakeholders and ELT
  • Align Service Leaders and BU IT Leads on IT’s Brand direction and key strategies, identify IT brand strategy opportunities at regional / local level
  • Develop and / or support local marketing tactics to address IT ‘end users, Services and key stakeholder specific opportunities and needs, ensuring full integration with IT brand architecture
  • Deliver creative and content support to IT leadership in delivery of compelling content and presentations to Opco, Board of Directors and external speaking opportunities
  • Lead and drive projects involving new explorations of IT Brand Architecture across Service Model. Provide inputs for knowledge & experience transfer across Team and Services, including monthly initiatives and programs status reports
  • Research, plan, develop and execute IT global Stewardship Report in concert with IT Executive Leadership Team and Service Leads, with Function Head and OpCo distribution
  • Manage Brand, Creative and Production budget for any execution of brand plans, particularly production
  • Overseas the planning, development and alignment of strategic marketing, brand and communication initiatives supported by the IT Communication Managers
  • Different suppliers to support the development of IT Brands Strategy: Creative + Production (according to each project)
  • 8-12 Years in Marketing/Creative

Senior Manager, Digital Marketing Strategy Resume Examples & Samples

  • Experience with digital marketing or web analytics preferred (Omniture, Google Analytics, WebTrends, etc.)
  • Has sophisticated ability to assess disparate data streams and distill them into meaningful and, ultimately, actionable strategic recommendations
  • Seasoned leader with demonstrated ability to develop strong relationships with business leaders, team members, and cross-functional partners
  • Well-honed influencing skills and ability to persuade minds and get things done across a large, complex organization. Courage to confidently express an independent point of view

VP Digital Marketing Strategy Consumer Banking Digital Marketing Resume Examples & Samples

  • Elevated digital channel strategies and plans
  • Leading the strategy and implementation of digital media
  • Owning the learning roadmap and partnership with critical emerging channel partners to drive brand, revenue and cost savings
  • Leading digital agency and key media partnerships
  • Being the leader of data-driven digital media and integrated marketing including insights into creative performance
  • Thought leadership and innovation for how the Consumer Bank should be utilizing digital marketing channels, platforms and technologies to drive the business forward including audience buying, biddable, programmatic, cost per click, etc
  • Is VIGOROUS, DILIGENT & ACCURATE in their management of details and finances for budget, forecast and issues mitigation
  • Is a “role up the sleeves” leader, who loves to set strategic direction, while being intimately involved with the implementati
  • Is a TRAILBLAZER who enjoys taking new ideas “up the ladder” through obstacles to see the light of day
  • Identify and implement digital strategies to drive awareness and engagement of Chase and it’s benefits/initiatives among target customer groups
  • Partner with digital team colleagues to measure and optimize digital initiatives
  • Develop insightful creative briefs and lead the digital agency and key media partnerships on behalf of the Consumer Bank
  • Provide thought leadership in media buying tools and trends including audience buying, biddable, programmatic, cost per click, etc
  • Define and manage ongoing test and learn roadmap for assigned digital areas of focus
  • Utilize web analytics data to drive marketing decisions based on customer interactions, onsite behavior, and creative performanc
  • Utilize web analytics data to drive marketing decisions based on customer interactions, onsite behavior, and creative performance
  • Proven experience in data-driven digital media planning and implementation including media buying techniques and best practices

Manager, Digital Marketing & Strategy Resume Examples & Samples

  • Content Marketing.Develop and execute digital marketing/sales and content distribution strategies for Roc Nation Latin label artists and management clients; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
  • Partner Management.Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
  • Content Development.Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist­ generated content
  • Site and Social Development / Management.Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
  • Creative Marketing and Revenue Development.Grow artist awareness, site traffic and content syndication through third­ party editorials, feature placements, social networking strategies, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
  • Reporting and Analysis.Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
  • Other Roc Nation Priority Marketing.Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, Sports initiatives)
  • MUST speak, read and write both Spanish and English fluently
  • An in-­depth understanding of social media platforms, industry trends, new technologies and digital music services
  • 2­-4 years experience managing the use of and/or relationships with digital distribution and social platforms
  • Extensive knowledge of and passion for the Latin music market
  • Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
  • The highest attention to detail
  • Track record building and maintaining strong business relationships
  • The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
  • Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
  • Experience working with social management and listening platforms
  • Experience working with content management systems; especially Wordpress
  • Knowledge using basic audio, photo and video editing programs

VP, Social & Marketing Strategy Mtv Resume Examples & Samples

  • Develop and execute organic social marketing strategies for new and returning series, tent pole events, franchise launches and pro-social initiatives
  • In collaboration with MTV’s consumer marketing team, consult on paid social/influencer campaigns
  • Must have a keen sense of the audience, balancing the threshold for marketing messages and pure content consumption
  • Ideate Manage and Champion the development and execution of best-in-class social media strategies, promotions, social paid media campaigns, social applications, and insights/reports
  • Guide content briefing with the MTV creative promos team to ensure a cohesive content strategy and rollout across multiple social platforms
  • Oversee editorial calendar and publishing across all MTV social platforms
  • Align and plan strategically with internal stakeholders, including consumer marketing, franchise planning, and integrated marketing/sales
  • Interpret and analyze all available data and make strategic and tactical recommendations based on those insights
  • Form strategic partnerships with established and emerging social platforms
  • Stay up to date on and pursue partnerships with the latest analytics tools, vendors and social agencies that will best move our business forward
  • Set measurable goals and KPIs for Social and editorial team members to measure their success and drive the brand forward on all fronts
  • Partner with various internal teams to forward the use of social media throughout the organization, and become THE strategic stakeholder for social executions
  • 8-10 years’ experience in social media, preferably related to the television or entertainment industry. Both network and agency professionals welcome to apply
  • Established social media background including proven brand strategy and leadership experience across Facebook, Twitter, Instagram, Snapchat, YouTube, etc. and working knowledge of secondary platforms (Vine, Tumblr, Pinterest) and a keen eye for emerging platforms and trends
  • Strong writing skills are critical
  • Experience covering live and “events” in an editorial or social media capacity
  • Experience in the following areas

Marketing Strategy Coordinator Resume Examples & Samples

  • Relevant internships/work experience, ideally in marketing or brand management
  • Strong verbal and written skills, including proofreading
  • Able to work in a fast-paced, deadline-oriented environment
  • Ability to work independently on projects
  • Self-starter that demonstrates initiative
  • Computer skills required: Very Strong Excel and PowerPoint; Proficient in Outlook and Word

Senior Digital & Data Marketing Strategy Manager Resume Examples & Samples

  • Proven successful stakeholder and relationship management skills
  • Strong self-motivation, drive, agility and initiative
  • High level of influencing and negotiating skills, including the ability to achieve results through others
  • Strong verbal and written communication skills – strong PowerPoint skills
  • Strong understanding of digital business, market environment, business strategy and key drivers of success
  • Excellent commercial and process acumen

Senior Marketing Analyst, Marketing Strategy Resume Examples & Samples

  • Use customer and market data to help Program & Product Managers conceptualize and manage new customer programs to drive engagement and long term loyalty & profitability
  • Responsible for verifying setup, data flow and reporting progress/results of complex customer program tests (examples of program tests: loyalty, private-label credit card, multiple payment options, new shopping experiences, etc
  • Identify key customer insights and opportunities for growing engagement and revenue
  • Partner with both analytics department, customer service and other internal partners in order to test and assure program quality
  • Perform ad-hoc analysis of customer programs and customer site/feature usage
  • Driving projects to completion on or prior to scheduled due date
  • Develop metrics, create dashboards, and report on results
  • Bachelor’s degree in business, marketing, mathematics or engineering
  • Advanced knowledge of SQL, Excel, and other data visualization tools
  • 3-5 years of business, and marketing analysis experience (in an ecommerce company with multiple functions / business units preferred)
  • Demonstrated ability to extract key details from large, complex data sets
  • Past experience developing business cases and models for business programs
  • Strong communications skills – writing, presentation and verbal

Senior Associate, Marketing Strategy Resume Examples & Samples

  • Work closely with investments and sales teams in developing, prioritising and implementing new marketing strategies
  • Work with investments and sales teams to evaluate existing initiatives for usefulness and consistency of messaging
  • Coordinate research and analysis on the local competitive landscape
  • Partner with investments staff to ensure investments content is carefully vetted
  • Work closely with global Dimensional offices to ensure alignment to global brand and messaging standards
  • Involvement in local and global marketing projects
  • A familiarity with Dimensional's approach, with the ability to articulate Dimensional's investment philosophy and value proposition
  • Strong stakeholder management skills, including the ability to negotiate effectively in strategic discussions
  • Knowledge of the asset management industry and competitor landscape
  • The ability to prioritise and determine which initiatives can have most impact

Director Perc Marketing Strategy & Messaging Resume Examples & Samples

  • Proactive industry engagement to identify, create and articulate new RealSense usage models to establish Intel leadership vision and create pull for future Intel solutions
  • Understand and addresses market trends, customer needs, primary economic levers, and industry trends in order to build demand for RealSense camera solutions globally
  • Work closely with PerC on product development and product management including market and customer research, product requirements, product development, product pricing, and product life-cycle management
  • Function as a central resource for multiple teams including marketing communications, project management, content marketing, technical support, and channel management including distribution, as the product(s) move through their lifecycle
  • Collaborate with those involved in the design, modification and evaluation of all phases of a specific product or group of products
  • Promote use of new technologies and industry-leading trends to bring these technologies to the forefront of market mindshare
  • Create engaging content (e.g. demand generation content, whitepapers, sales documentation, product demonstrations & videos, website copy, blog posts, and PR materials) to articulate the benefits of RealSense camera solutions
  • Own the market messaging and overall story being told around the customer challenges being solved, benefits, and the best way to communicate that information
  • Work closely with the product management team, educate both internal and external stakeholders on our solutions and products
  • Manage PerC event calendar including all event RealSense aspects (Keynote, Demos, Positioning, Classes, PR/AR…)
  • Speak and present frequently both internally and externally to promote the story of our solutions. (webcasts, tradeshows, analyst events, sales kick-off events, etc.)
  • Team will own driving Intel leadership positioning and technology messaging within key segments partnering with GMC to activate through events, online, social media, and press

Marketing Strategy Internship Resume Examples & Samples

  • Native fluency in Portuguese
  • The ability to construct and present a compelling story from data analysis and consumer insight/research findings
  • Collaboration with ability to manage conflict to positive resolution
  • Senior or graduate-level student pursuing a degree in Marketing, Business or related area. Alternatively, the candidate must have graduated from a college/university within the past six (6) months

Director, Segment Marketing Strategy Resume Examples & Samples

  • Partner with other marketers and business stakeholders to develop marketing strategies to target the SMB and Enterprise customer segments
  • Drive the creation of programs, education, and tools for the sales team to reach both SMB and Enterprise customers and prospects
  • Create and maintain tight alignment between sales and marketing efforts and the teams involved
  • Assess the impact of each initiative based on marketing performance, target customer penetration, product performance, and user experience
  • 10+ years related marketing experience, related industry experience strongly preferred
  • Previous experience in product marketing, solution marketing, or marketing campaign programs and strategy
  • Experience with go-to-market programs (and marketing in particular) aimed specifically at 2 widely different market segments (large enterprises and small/medium businesses) a big plus
  • Marketing campaign experience targeting multiple buyers in both SMB and Enterprise organizations
  • Strong people leadership experience

Assistant, Marketing Strategy Resume Examples & Samples

  • Administrative support for the SVP, including scheduling meetings, answering phones
  • Arranging travel and generating expense reports
  • General office management
  • Liaising with necessary parties to ensure smooth execution of communication and trafficking of creative assets to various locations
  • Assist in the creation of decks and materials and other projects as designated

Assistant, Marketing Strategy Resume Examples & Samples

  • Excellent written/ verbal communication and interpersonal skills a must
  • Ability to multi-task and prioritize in a challenging environment with multiple deadlines
  • Must be detail-oriented with strong organizational and excellent follow-through skills
  • Must be a self-starter with a positive attitude, able to take initiative and work independently
  • Excellent knowledge of MS Office (Power Point essential, Excel, Word, Outlook)
  • College Degree preferred
  • 1-2 years job experience in marketing or related field
  • Must have desire to learn about television marketing

Project Manager, BD & Marketing Strategy Resume Examples & Samples

  • Collaborate with Business Development Director to identify and assess business opportunities and formulating marketing strategies to develop and carve into significant strategic alliances in the Chinese learning market (for example: schools districts, educational institutions, publishers, websites, commercial chambers, companies in the same or adjacent industries)
  • Collaborate with Business Development Director to devise and implement strategic alliance strategies to meet sales performance targets
  • Accurately identify correct marketing targeting
  • Generate strategic proposals to align business development and marketing
  • Define necessary marketing campaign requirements and objectives
  • Deliver necessary marketing campaigns from scratch to final product
  • Manage project timescales and budgets
  • Monitor and chase work progress (both internal and external)
  • Responsible for analyzing, interpreting and presenting results as well as delivering presentations
  • Work hand-in-hand with relevant departments / colleagues, namely “R&D and the teaching team” to ensure efficient delivery of marketing campaigns
  • 3 to 5 years of experience in B2B Marketing
  • Ability to mobilize internal resources and access external resources to deliver a marketing campaign
  • Strong ability to build and maintain effective relationship with target channels / agencies
  • Team player and ability to work with & through others
  • Open to traveling upon demand to designated territories

Senior Director of Marketing Strategy & Messaging Resume Examples & Samples

  • 10+ years experience in marketing or relevant business experience
  • Retail experience and strategy implementation/execution strongly preferred
  • Ability to thrive in a fast-paced environment with changing business needs
  • Ability to see the big picture and understand how strategy updates impact different channel executions
  • Strong influencing and collaborating skills to help develop and execute strong marketing stories
  • Innovative thinker with ability to synthesize data and blend with intuition and experience
  • High degree of initiative, personal responsibility and ownership
  • Detail-oriented with strong organizational and project management skills
  • Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines; strong time management skills
  • Ability to work in a multi-team environment, in which various business owners and partners require support
  • Understanding of key metrics, financial analysis, ROI, etc
  • Passion for marketing and general curiosity
  • Demonstrates DSW’s core values: accountability, humility, collaboration and passion
  • Undergraduate degree in required, Masters degree preferred

Senior Marketing Strategy & Analytics Manager Resume Examples & Samples

  • Cultivates collaborative, and positive cross functional relationships with key internal teams including consumer insights, marketing segment and product managers, finance, engineering, sales, and operations
  • Through robust strategic frameworks, develop a deep understanding of industry, company, and customer value drivers to conduct performance optimization analysis
  • Develop new products and own game-changing marketing initiatives, influence stakeholders/leadership through fact based analyses, and drive change
  • Construct executive level presentations to communicate complex analytical findings in a clear, concise, and decision impacting manner
  • BS, MS, or PhD in finance, economics, engineering, operations research, applied math, or related field required
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