Manager, Marketing Strategy Resume Samples
4.5
(108 votes) for
Manager, Marketing Strategy Resume Samples
The Guide To Resume Tailoring
Guide the recruiter to the conclusion that you are the best candidate for the manager, marketing strategy job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.
Craft your perfect resume by picking job responsibilities written by professional recruiters
Pick from the thousands of curated job responsibilities used by the leading companies
Tailor your resume & cover letter with wording that best fits for each job you apply
Resume Builder
Create a Resume in Minutes with Professional Resume Templates
CHOOSE THE BEST TEMPLATE
- Choose from 15 Leading Templates. No need to think about design details.
USE PRE-WRITTEN BULLET POINTS
- Select from thousands of pre-written bullet points.
SAVE YOUR DOCUMENTS IN PDF FILES
- Instantly download in PDF format or share a custom link.
SB
S Berge
Sierra
Berge
26812 Grant Heights
Chicago
IL
+1 (555) 915 5346
26812 Grant Heights
Chicago
IL
Phone
p
+1 (555) 915 5346
Experience
Experience
Detroit, MI
Manager Marketing Strategy
Detroit, MI
O'Conner Group
Detroit, MI
Manager Marketing Strategy
- Actively participate in industry events and marketing campaigns related to Chinese market such as LVCVA “China We Welcome You” program, FAM trip, and sales mission, as necessary to stay abreast of latest marketing trends, best practices and economic research, to manage consistent exposure and presence of MGM Resorts in the international market, and build relationships with influencers, industry partners and key stakeholders
- In your new role you will take over a lead function for parts of the process to develop the global CAS marketing strategy “CUBE” You are responsible for management and maintenance of a central database which includes all relevant data from segments in terms of business performance, market data and trends and internal resource allocation as basis for the strategic assessment and prioritization process of segments You will drive analysis in IT systems to monitor KPIs which are set up to control market segment performance Furthermore, you will be responsible for management and maintenance of the interface to market intelligence to ensure that relevant market data are generated and researched Management and maintenance of the overall CAS marketing strategy documents in alignment with the Head of Marketing Strategy and with respective departments involved, such as CO, ATD, INN, and PM fall within your area of responsibility It will be your task to co-facilitate marketing strategy "CUBE workshops" as governance body for marketing and market development strategy & execution
- Collaborate with marketing team from Bellagio Shanghai, MGM Macau, and MGM Sanya to create, plan and execute integrated marketing strategies and campaigns that support MGMRI’s international marketing initiatives and efforts targeted at Chinese market
- Create and develop marketing strategies for MGM Resorts International’s brand presence through various Chinese online distribution channels such as Weibo, WeChat, and Youku
- Manage Chicago’s paid and promotional media and social media planning and execution, as well as, work with the NY digital content team to develop digital and social media strategies and support execution on TCT website and all social media channels. 20%
- Work with creative services to coordinate coming events advertising materials and show creative when necessary: TV, Radio, Print, Online, Direct Mailings & collateral. 5%
- Maintain relationship and communications with PR, Marketing Partnerships, Media and Promotions, Digital Content/Social, Creative Services, Insights, and other NY & TCT entities to execute various marketing programs. 20%
Phoenix, AZ
Manager, Marketing Strategy
Phoenix, AZ
Pfeffer-Anderson
Phoenix, AZ
Manager, Marketing Strategy
- Support Directors in the development of the overall marketing strategy and marketing planning for assigned shows
- Contribute to and help inform the development of marketing briefs, which includes research, analyses, positioning and key strategies, and other strategic documents that serve as the strategic foundation for marketing and creative efforts
- Support director in managing cross-functional marketing teams and communicating project information to all stakeholders, including drafting meeting notes and maintaining marketing intranet site with all key show information
- Manage timelines and track status of plans and/or campaigns for assigned shows
- Work with cross-functional team to develop and execute marketing initiatives; represent strategic voice in the process
- Compile, draft and edit marketing plan documents and adapt in a variety of formats for different audiences
- Maintain in depth knowledge of assigned shows, including storylines and key production information, as well as marketing strategies and activities
present
Boston, MA
Senior Marketing Manager Marketing Strategy CMB
Boston, MA
Gibson Inc
present
Boston, MA
Senior Marketing Manager Marketing Strategy CMB
present
- Lead coordination across marketing disciplines to translate business objectives into marketing activity for areas assigned
- Key projects
- Providing insight and expertise that contributes to product development and further client insight which drives the strategic conversation around how the product(s) from individual product businesses fit together to build client-centric solutions across the segment or sector or business they are dedicated to
- Have oversight of the Marketing initiatives delivered, in order to ensure that they align to the Global Marketing strategy
- Deliver a research and insight agenda that informs decisions ensuring that they are client centric and commercially sound
- Drive product/segment propositions that deliver revenue, sustain client engagement and enhance segment and sector propositions
- Collaboration with other Businesses
Education
Education
Bachelor’s Degree in Proficiency With Microsoft Word
Bachelor’s Degree in Proficiency With Microsoft Word
Portland State University
Bachelor’s Degree in Proficiency With Microsoft Word
Skills
Skills
- Demonstrated leadership ability and excellent negotiation skills
- Demonstrated strong computer proficiency including: Microsoft Office and Mac Keynote
- Strong command of Excel (e.g. vlookups, pivot tables), PowerPoint, and Word
- Demonstrated ability to think strategically and drive ideas into action
- Excellent written and verbal communication skills
- Strong oral and written communication and writing skills
- Demonstrated ability to look at the big picture from a consumer perspective
- Ability to read, write, and interpret instruction documents such as reports and procedure manuals
- Demonstrated computer proficiency, including: Microsoft Office and Mac Keynote
- Strong oral and written communication skills
15 Manager, Marketing Strategy resume templates
Read our complete resume writing guides
1
Associate Manager, Marketing Strategy Resume Examples & Samples
- 3-5 years related experience
- Demonstrated understanding of consumer insights
- Experience in strategic planning and project management
- Ability to effectively lead a peer level project team
- Multilingual (Spanish, Chinese, French, Portuguese) desirable
2
Manager, Marketing Strategy & Analytics Resume Examples & Samples
- Ability to connect internal and external information
- Ability to deliver compelling presentations using data and metrics by using effective storytelling to communicate insights
- Strong project management skills with an ability to multitask and manage competing priorities
- Minimum of 5 years of data/analytics/reporting experience
- Familiarity with marketing effectiveness and campaign measurement research methodologies and statistical modeling techniques (e.g., marketing mix modeling, A/B testing, etc.)
- Familiarity with web analytic tools such as Ominture, Facebook & Google Analytics, and other Social Media analytic tools
- Minimum of 3 years analytics experience within a television marketing department and/or research
- Computer Skills: To perform this job successfully, an individual should have at least 2 years experience troubleshooting systems and recommending solutions; knowledge of internet software, database software and Microsoft Office Suite
- Language Ability: Ability to read, analyze, and interpret general business documents. Ability to write reports and recommendations. Ability to effectively present information and respond to questions from clients
- Reporting Ability: Ability to export, validate and accurately present data from various systems to meet business needs and departmental requirements
- Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations
3
Manager, Marketing Strategy Gap Factory Resume Examples & Samples
- Track record of executing successful marketing campaigns
- Ability to translate product stories into compellingmarketing messages
- Strong, persuasive presentation skills (one-on-one, smalland large groups, with peers, direct reports, and management)
- Excellent communications skills: timely follow-up, abilityto articulate objectives, strategies and tactics to various cross-functionalteams
- Outstanding organizational skills and project managementexperience: ability to manage/prioritize multiple projects simultaneously
- Self-starter and can successfully work through ambiguity
- Ability to analyze data , interpret for a broad audience anddevelop fact-based recommendations to drive marketing decision-making
- Ability to build partnerships across many functional teamsand levels of the organization
- Effectively work in a fast-paced, dynamic environment
- 5-7+ years relevant experience in retail/ecommerce
- BA/BS
- MBA preferred, but not required
4
Manager, Marketing Strategy Resume Examples & Samples
- Support Directors in the development of the overall marketing strategy and marketing planning for assigned shows
- Contribute to and help inform the development of marketing briefs, which includes research, analyses, positioning and key strategies, and other strategic documents that serve as the strategic foundation for marketing and creative efforts
- Support director in managing cross-functional marketing teams and communicating project information to all stakeholders, including drafting meeting notes and maintaining marketing intranet site with all key show information
- Manage timelines and track status of plans and/or campaigns for assigned shows
- Work with cross-functional team to develop and execute marketing initiatives; represent strategic voice in the process
- Compile, draft and edit marketing plan documents and adapt in a variety of formats for different audiences
- Maintain in depth knowledge of assigned shows, including storylines and key production information, as well as marketing strategies and activities
- Help develop and inspire creative, breakthrough marketing ideas
- Support development and execution of consumer promotions
- Help coordinate marketing activities with other NBC divisions (e.g. PR, Ad Sales Marketing/Creative Partnerships, Consumer Products)
- Monitor competitive landscape as well as marketing trends and consumer behaviors, and apply to development of marketing strategies and tactics
- Minimum 3 years marketing and/or advertising experience, preferably at an agency, or in an entertainment industry, broadcast or cable television environment
- Knowledge of entertainment brand marketing and advertising
- Strategic and creative thinker who is flexible and can function in a fast-paced environment
- Excellent written and oral communication skills as well as problem-solving skills
- Proactive planning and solid project management skills
- Strong attention to detail in an environment that requires extensive multi-tasking and multiple deadlines
- Ability to manage cross-functional relationships and collaborate in a creative, team-oriented environment
- Familiarity with consumer research, Nielsen data, etc
- High degree of proficiency with Microsoft Word, Excel and PowerPoint
5
Manager, Marketing Strategy Resume Examples & Samples
- Strong oral and written communication and writing skills
- Proven leadership abilities in building and motivating high performance teams, both direct reports and peer level
- Experience directing creative development and exhibit sound creative judgment
- Minimum 2 years management/supervisory experience
- Bachelor's Degree in Marketing, Business, Communications or equivalent
6
Manager Marketing & Strategy Effectiveness Resume Examples & Samples
- MBA and/or accounting designation (CA,CMA,CGA) is preferred, but not required
- 5+ years’ experience in analytics,research,strategic & strong problem solving skills finance and/or business analysis preferably supporting a sales/marketing function within a large organization
- 5+ years’ experience in a finance,strategic planning,or analytical function in financial services,
- In-depth knowledge of financial services industry
- Advanced skills with SAS,SQL and Microsoft Excel are a must
- Advanced skills in Microsoft Powerpoint and Visual Basic are an asset
- Advanced skills in data visualization tools such as Tibco Spotfire,Tableau,and others is an asset
- Experience in Personal Banking (mortgage,indirect auto,credit card,home equity,deposits) or Wealth Management preferred
- Excellent verbal and written communication skills with the ability to present ideas to all levels in a clear,concise and compelling manner
- Strong knowledge of accounting principles and practices,financial reporting, and financial analysis
- Demonstrated strong interpersonal skills with the ability to work effectively with senior management, team members and other internal/external colleagues
- Flexible,adaptable and highly motivated
- Professional team player who thrives in a dynamic environment
7
Business Services Manager Marketing Strategy & Insights Resume Examples & Samples
- Collaborate with MS&I leaders to jointly identify the business systems requirements to support their business plans
- Understand Corporate needs, how these needs can be translated into solutions and how applicable they are at Franchise Unit level, understanding local vs. global needs and act accordingly to adapt strategy and plans able to fulfill both
- Conduct meetings with senior management in order to gather information about The Company's strategic direction (e.g., business plans, objectives, strategies, vision) for use in the development of supporting GIT plans
- Provide innovative thinking to development of roadmaps in order to contribute to profit generation of The Company
- Validate business plans against strategic imperatives in order to ensure alignment
- Create a communications plan to ensure frequent, accurate and timely communication to all stakeholders and to solidify commitment to the service
- Provide leadership to ensure successful implementation, follow-up, control, maintenance and usage of programs
- Partner business leaders, stakeholders, internal users, customers and partners to gather feedback on the system to be used for continuous improvement efforts
- Contribute actively to the Service Management Model implementation and improvement within GIT and as an ambassador within The Company
- Coach, mentor and provide leadership development to GIT team and business team in order to achieve agreed upon service levels
- Data & Analytics Knowledge: Deep understanding of: external sources integration; analytical databases; data warehouse building; data mining, big data; processes and services; industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure and systems
- Marketing Knowledge: Deep knowledge of the external factors that influence the building of insights generation systems, the informational management flow from franchise bottlers to consumer
- IT Industry Knowledge: Deep knowledge of the key directional trends and emerging technologies in the IT industry. Includes knowledge of key vendors and their strategic and tactical plans
- Portfolio Management: Ability to provide leadership, oversight and management to bring synergy to multiple initiatives by establishing courses of action for self and others to ensure that work is completed efficiently, adjusting priorities, establishing management routines to effectively track progress and identify issues; removing barriers and leveraging resources
- Manage multidisciplinary (virtual) teams within different projects and in a complex matrix organization
- Change Agent. Comfortable with designing for the future, while managing the present day-to-day department operations. Able to grasp issues quickly, anticipate risks and consequences of proposed plans
- Competent Communicator
8
Senior Manager, Marketing Strategy / Planning Resume Examples & Samples
- The ideal candidate will possess 8+ years of marketing experience, with a mix of strategy, plans development, execution and project management
- Strongly prefer candidates with strong digital marketing expertise who also come from customer & marketing-driven companies with strong cadences & processes to manage the business
- Preference for marketing candidates from top-tier retailers or CPGs
9
Senior Manager, Marketing & Strategy Resume Examples & Samples
- Understand seasonal corporate strategies (product, sales, marketing) and determine appropriate priorities for the wholesale digital space; set clear objectives
- Collaborate with internal key partners to ensure all initiatives are aligned with business and brand priorities
- Present to account partners in a compelling way and gain agreement from partners to execute as desired, ensuring the RL brand is always elevated and differentiated
- Ensure execution of strategies and guide team to adhere to processes and ensure successful outcomes
- Work closely with sales to understand objectives and support with clear initiatives
- Work with account partners to collect metrics/reports and understand trends/benchmarks; apply critical lens to metrics/reports and identify areas to optimize
- Communicate learnings/metrics to sales, marketing, and WDE teams to inform future seasons strategies and initiatives
- Own and manage constant communication to internal parties regarding plans, changes in plans, potential issues, and learning’s in order to keep everyone informed of progress and key information
- Support internal and external teams to provide brand guidance, troubleshoot issues and escalate when needed
- Ensure key meetings are scheduled with proper attendees; drive the presentations for meetings clearly communicate strategies and goals in advance
- Manage the Marketing team and keep them accountable to deadlines, basic team functions, and executional success while also developing and challenging them
- Be familiar with all partners’ sites, capabilities and competitive landscape
10
Manager, Marketing Strategy Resume Examples & Samples
- Support marketing ideas designed to highlight the creativity, thought-leadership, talent and innovation of Viacom
- Manage cross-functional working teams dedicated to developing and executing specific marketing initiatives for the company
- Manage digital/social marketing implementations for the Viacom brand, liaising with external social agency
- Oversee Coordinator on Marketing Strategy team and liaise with freelance designer on deck production
- 5-8 yrs. in marketing, advertising, or communications preferred (particularly account management)
- Project-manage from start to finish
- Particular interest and talent in digital/social marketing (including channel management)
- Drive for transformational, pioneering cultural work
- Strategic and analytical thinker with excellent written, verbal communication, and presentation skills
- Flexibility, initiative, appetite for dynamic environment
- Effective driver of direct and cross-functional teams
- Fans of Viacom brands!
11
Senior Manager, Marketing Strategy & Insights Resume Examples & Samples
- Understanding consumers and develop insights
- Understanding of how to define brand positioning and architecture and build brands & brand equity (Proficient)
- Brand and business health analysis
- Creating consumer marketing objectives, strategies & plans
- Create locally relevant brand communications
- Seeking innovative platforms/plans to connect w/ consumers
- Revenue management / BPPC
- New product development and CSD innovation competencies
- Media management
- Understands how to utilize marketing assets and strategic alliances to create stronger connections w/ consumers
- Create profitable volume driving promotions
- Understand how to leverage & best manage agencies
- Bachelor degree or above, preferably in Marketing Research or related field
12
Senior Manager Marketing Strategy & Operations Resume Examples & Samples
- Must be ruthlessly organized and able to proactively plan ahead, while also being able to quickly move to action to address high-priority items that will often arise in the normal course of business
- Highly client-oriented with demonstrated strategy experience
- Strong communication skills with advanced level for “story telling” and presentation skills in PowerPoint, and ability to write compelling talking points
- Strong analytical problem solving skills and strategic thinking
- Strong written and verbal communication skills, including the ability to develop recommendations, influence senior leaders
- Cross-functional project management skills
- Demonstration to work in a fact paced and matrix environment
- A “can-do”, results-oriented approach to business
- 8-10 years of experience in marketing, strategy, communications or project management related role
- Experience in financial services industry is a plus
- MBA or advanced degrees, professional designations desired
13
Senior Manager, Marketing Strategy & Insights Resume Examples & Samples
- 8-10 years of marketing research experience in research companies and/or multinational FMCG companies in the Shopper Insights / Shopper Marketing area (Key Account Management, Category Management, Trade Marketing, Channel Planning, etc…)
- Must be excellent with numbers, with an excellent analytical mind
- Experience in consumer / shopper research management is an added advantage though not mandatory
- A team player - Proven ability to effectively & efficiently work in a team environment
- Ability to work closely with others across functions & with external agencies ; able to motivate / influence them to achieve the desired results
- Ability to work productively and add value across different stakeholders
- Ability to work under pressure when necessary
- Proven to be passionate, dedicated and committed
- Effective balance of aggressive mindset towards results but is still emotionally-intelligent ; a proven result-getter and a people-person
14
Manager, Marketing Strategy Resume Examples & Samples
- Seven years related experience
- Demonstrated ability to assess “the big picture” from a consumer perspective
- Strong oral and written communication skills
- Proven leadership abilities in building and motivating high performing teams, both direct reports and peers
- Experience directing creative development and exhibiting sound creative judgment
- Demonstrated computer proficiency, including: Microsoft Office and Mac Keynote
- Previous work experience in Marketing Strategy, Consumer Packaged Goods, Advertising Account Management, Business / Program Management
- Minimum two years management or supervisory experience
- Multilingual (Spanish) desirable
- Bachelors Degree in Marketing, Business, Communications, or Equivalent
15
Manager, Marketing Strategy Resume Examples & Samples
- In partnership with the Brand and Strategy Lead, initiate and support aspects of early marketing strategy/positioning/campaign timing; ensure all day-to-day campaign elements align with overarching campaign goals (and box office expectations)
- Generate and maintain key campaign strategy documents and presentations for updates to various internal and external groups (filmmakers, cross-company kick-offs, synergy meetings, weekly department meetings, etc.)
- Ensure integration and consistent messaging and tie-ins across all marketing departments and activities in a given period – threading marketing messages across platforms
- Maintain key documents to serve as the communications platform to increase alignment and understanding of campaign activities. From developing marketing milestones, to creating filmmaker presentations, to maintaining updated status documents on the campaign, these communication devices are critical to the higher level functioning of the team
- Pro-actively generate big picture thinking and seek out innovative approaches to campaigns across teams
- Manage creative deadlines and coordinate debuts across platforms, requiring detailed project management
- Facilitate and ensure all necessary approvals on marketing elements – including legal clearances and filmmaker sign-off, with the ability to champion marketing executions and obtain buy-in from key stakeholders
- Maintain current status of all campaign materials/initiatives across departments, responsible for sharing information with wider marketing team
- Seek, identify and execute process and communication improvements to align the various divisions within Studio Marketing behind a focused strategy for our films; identify areas for improvement and work with teams to be more efficient
- Opportunity to manage external agencies and execute specialty campaigns as needed including, but not limited to, cause marketing, educational materials, event/stunt executions
- Prior experience in entertainment related field and/or film marketing
- High level capacity to be a strong communicator, collaborator and influencer across teams
- Ability to communicate ideas in a fast paced creative environment
- Ability to work effectively in a highly matrix organization
- Strong creative sensibilities
- Willing to take risks, be courageous, speak up and share opinions
- Highly collaborative with the ability to be proactive and resourceful
- Meticulous attention to detail and able to juggle different projects in various degrees of completion at the same time
- Bachelor’s degree minimum. Preferably a degree in Business, Marketing, Advertising, Communications, Cinema/Television or related field
16
Manager, Marketing Strategy Resume Examples & Samples
- Support the Marketing Strategy team in coordination and development of marketing strategy memos, decks and communications to internal stakeholders
- Manage assigned shows; including leading cross functional teams, developing and sharing agendas, taking and distributing notes, adhering to timelines, following up on deliverables
- Liaising with necessary parties to ensure the execution of various Marketing projects; internal and external communication of all marketing department activities
- Assist larger strategy team with creation of marketing materials, note taking, scheduling, etc
- Work with internal stakeholders to gather necessary data to develop and maintain strategy across all shows
- 4 years college preferred
- 1-3 years job experience in marketing or related field
- Must have desire to learn about all aspects of television marketing
- Creative and strategic thinker with a passion for marketing and television
- Ability to respectfully interface with executives from various departments and divisions
17
Manager Marketing Strategy Resume Examples & Samples
- Coordinate across all marketing functions (e.g., media, creative, insights, digital, social) with internal stakeholders and external agencies and partners to ensure effective development and execution of marketing efforts for Live and venue brands. 25%
- Development and ongoing execution and optimization of Live event and Family Shows marketing strategy, and new MSG Family Series partnerships platform. Includes working closely with Bookings, Insights, and Marketing Partnerships teams. 20%
- Work directly with the insights / analytics / database teams to analyze current fan/customer and venues data, competitive activity, sales volume, market trends to build a solid understanding of our fan communities and customers in support of development of marketing strategies. 20%
- In coordination with the Loyalty Communications team, implement strategy and execution increasing fan engagement (i.e. direct marketing efforts) for venue tours (MSG, Radio City), Family shows and Performing Arts, at Madison Square Garden, The Theater at MSG, Radio City Music Hall, the Beacon Theatre, and manage communications with the Chicago Theatre marketing team. 15%
- Support and assist with marketing strategy and execution of MSG’s existing venue brands and expansion efforts (i.e. new venue in Las Vegas, Annual show, Festival). 10%
- Report to VP Marketing Strategy, Live and assist in the management and development of the Live and Venues marketing strategy team coordinator and student associate. 10%
- Initiation of marketing activities including Insights work, creative, social, digital, media including internal assets and promotions
18
Manager Marketing Strategy Resume Examples & Samples
- Maintain relationship and communications with PR, Marketing Partnerships, Media and Promotions, Digital Content/Social, Creative Services, Insights, and other NY & TCT entities to execute various marketing programs. 20%
- Manage Chicago’s paid and promotional media and social media planning and execution, as well as, work with the NY digital content team to develop digital and social media strategies and support execution on TCT website and all social media channels. 20%
- Assist Marketing Director in creating and placing advertising media in coordination with MSG media team in NY for concerts and family shows at The Chicago Theatre (co-pro’s, self-promotes, and rentals where applicable). 15%
- Manage the promotional relationships of the Theatre such as restaurants, parking and hotels. Ensure execution of all aspects of agreements. 10%
- In coordination with the Loyalty Communications team in NY, implement strategy and execution increasing fan engagement for Concerts, Family shows, Performing Arts for TCT. 5%
- Maintain and track all budgets and ad packs. 5%
- Create, maintain and manage all Theatre marketing assets such as the marquee, venue signage, pre-event announcements and execute all sponsorship requirements related to signage and onsite presence. 5%
- Work with creative services to coordinate coming events advertising materials and show creative when necessary: TV, Radio, Print, Online, Direct Mailings & collateral. 5%
- Oversee media coverage onsite– provide access in proper location; work with talent management; promoter and facilities. 5%
- Manage and execute marketing campaign for the venue tour. 5%
- Execution of sponsor agreements (signage and tickets). 5%
- 4+ years of entertainment marketing, advertising and social media experience
- Excellent media and digital/social media business management experience
- Strong background and interest in music, venue attractions and current entertainment trends
- Marketing contacts within Chicago marketplace including promoters, media outlets and area businesses
- Strong analytics skills and ability to form recommendations and drive solutions, based on historical comparisons, current trends and results
- Basic understanding of demographic and qualitative information as it pertains to current market environment and each individual event in order to ensure the best marketing strategies are utilized
- Highly skilled in social media and up to date on latest online trends
19
Senior Manager, Marketing Strategy & Analysis Resume Examples & Samples
- Bachelor’s degree in Business, Engineering, or healthcare-related field required. MBA or other advanced degree, strongly preferred
- 3-5 years of experience in consulting, business strategy/analytics, product marketing, or market research experience in the healthcare field required
- Outstanding interpersonal skills including developing relationships at all levels in an organization and indirectly influencing business objectives
20
Manager Marketing Strategy & Intelligence Resume Examples & Samples
- Assisting with the monitoring of and reporting on key areas impacting the health care industry and the competitive environment
- Maintaining strong knowledge of health care industry issues through online sources and internal contacts
- Performing data, financial and competitive analysis
- 3+ years of experience in financial modeling and secondary research analysis
- Advanced experience with Microsoft Excel (pivot tables, v look ups, formulas, charts, etc) and Microsoft PowerPoint (building decks, revising decks, etc)
- Previous consultative and presentation experience - able to explain and clearly present complex concepts to a variety of audiences
- 3+ years of experience working in the Healthcare industry
- Experience working in the healthcare industry in a Strategy or Consulting role creating market, competitor and consumer insights for senior level audience such as trend identification, Competitive (gaps) analysis, and SWOTs
21
Group Manager, Marketing Strategy & Analysis Resume Examples & Samples
- Bachelor’s degree in Business, Engineering, or Healthcare/BioMedical required
- MBA or other advanced degree strongly preferred
- 5-10 years of experience in consulting, market research, business strategy/analytics or product marketing experience in the healthcare field required
- 3+ years of management experience; people management preferred
- Experience managing cross-functional projects in the healthcare field required
- Experience working as an internal or external consultant with responsibility for line customers preferred, preferably in the medical device, medical technology, or hospital environment
- Outstanding interpersonal skills including developing relationships at all levels in an organization and indirectly influencing business objectives. Demonstrated ability to collaborate cross-functionally
- 10-20% travel; primarily domestic
22
Associate Manager, Marketing Strategy Resume Examples & Samples
- Analyze and interpret data sources in order to help understand business opportunity and challenge, to guide complex business decisions and form viable recommendations. Partner across lines of business with RMA, Finance and Sales to support annual strategies to drive visitation
- Support development of strategic marketing plans and business reviews, supporting the Shanghai Disney Resort and its component products (as needed)
- Work closely with cross-functional teams and LOBs such as CI, Entertainment, Sales, to maintain a pulse on the media landscape, industry trends, changing consumer insights, upcoming product opportunities
- Support management of program budgets and longer-term financial planning
- 3 to less than 5 years of directly related experience
- Strong ability to sort through a full spectrum of data to develop effective strategies that drive business results. Solid business acumen, to sort and interpret multiple sources of data in order to discern key business trends and opportunities, and define appropriate market levers to activate in order to optimize business goals. Ability to think in a holistic consumer centric leveraging key insights
- Strong analytical skills and brand management experience, able to work independently with directionally supervision from Marketing Manager and Marketing Director. Advanced verbal and written communication skills
- Requires significant partnership across the organization, in addition provides liaison to Segment (as needed) as well as external partners
- Brand management experiences, leading brand analysis, communication strategies, marketing plan development, marketing programs deployment
23
Group Manager, Marketing Strategy Resume Examples & Samples
- Work across Baxter functions and product groups to identify and create new opportunities for profitable revenue growth
- Thorough and accurate in all aspects of business model evaluation leveraging Baxter experience with market research and secondary information to deeply understand each opportunity
- Mastery understanding of the U.S. Renal business, products and customers to drive for maximum value-creation for Baxter
- Build marketing plans by opportunity category aimed at immediately contributing to the results of the business
- Positive attitude with a relentless drive for optimal results
- Unmatched collaborator with a consistent ability to bring team members together to win deals for Baxter
- Can-do approach to all challenges, big and small, and effective in use of time and organizational resources
- Objective and fact-based in all aspects of decision-making
- Effective even in highly-ambiguous situations
- Accountable and self-aware
24
Manager, Marketing Strategy & Performance Resume Examples & Samples
- A minimum of three (3) years of professional experience
- Advanced Microsoft Excel skills
- Advanced Tableau experience
- A minimum of five (5) years of professional experience
25
Manager, Marketing Strategy & Growth Resume Examples & Samples
- Lead cross-functional teams in the development and execution of innovation and growth projects from the ideation stage through launch
- Steward the mid and long-term innovation strategy and prioritization of initiatives to meet the company’s short-term and long-term business objectives
- Sharpen innovation approach and capabilities that increase the speed-to-market and likelihood of success for new product platforms
- Work in close partnership with Strategy & Insights team to translate consumer, retailer and shopper understanding into innovative and effective marketing growth programs
- Develop strong cross-functional relationships with key partners, including R&D, Operations, SSD, Finance, Legal and Sales
- Lead agency/consultancy teams in development of strategies, concepts and and tactics that deliver successful launch of innovation and growth initiatives grounded brand, consumer, shopper and retailer insight
- The role requires an influential, proactive, and forward-thinking marketer who understands business, brands, shoppers and channels while also challenging the status quo
- Is a strong critical thinker, with good analytical and problems solving skills
- Have the ability to effectively collaborate, communicate and influence in a matrixed environment
- Has a high level of professional maturity – ability to manage up, down and across the organization. Have strong and flexible interpersonal skills for interactions with internal and external stakeholder with ability to develop and cultivate relationships
- Know how to structure and deliver ideas clearly, crisply, and compellingly. Excellent verbal and written skills with proven ability to champion recommendations and influence decisions at all levels of the company
- BA/BS required, MBA/masters preferred
- 5+ years of work experience in Brand Marketing or related positions required
- Track record of leading new products from concept development to shelf, managing all aspects of product commercialization process
- Prior experience leveraging consumer and market insights to develop innovative and effective marketing programs and campaigns
- Experience in fast moving consumer goods preferred
26
Manager, Marketing Strategy Resume Examples & Samples
- B.A./B.S; MBA a plus
- 5+ years of prior acquisition marketing experience
- Retail marketing experience preferred
- Ability to read, write, and interpret instruction documents such as reports and procedure manuals
- Proven analytical and forecasting skills
- Prior budgeting/forecasting and planning experience
- Experience handling multiple channels, plans, or vehicles
- Strong command of Excel (e.g. vlookups, pivot tables), PowerPoint, and Word
- Demonstrated leadership ability and excellent negotiation skills
27
Senior Manager Marketing Strategy Analysis Resume Examples & Samples
- Coordinate and execute customer, client, vendor, and market research, using qualitative and quantitative methods as appropriate, including ethnographic research, in-context interviews, facilitated work sessions, focus groups, surveys, and secondary research
- Develop and apply conceptual frameworks and analytical approaches
- Develop and present solutions and recommendations
- Lead the gathering and prioritization of requirements based upon business requirements, user needs and technology capabilities
- Plan, facilitate and manage usability evaluations
- Review visual mockups and/or prototype designs
- Facilitate meetings, working sessions and workshops
- Manage key tracks of work (including other individuals) in accordance with established budget, work plans and quality standards
- Create strong working relationships with clients in business and IT roles
- Support business development activities and client proposals
- Build relationships with senior clients and identify new business opportunities
- 5-10 years of experience executing research projects including including marketing strategy, digital and multi-channel commerce, content portals, kiosks, intranet/extranets, e-mail marketing, online advertising and web-based application design
- Experience leading teams and motivating others to take action
- Past consulting or agency experience required
- Past contributions to thought leadership and intellectual capital development
- Solid understanding of Internet trends, business models and technologies
- Strong analytical, communications and organizational skills with an ability to thrive in a fast-paced deadline-driven environment
- Excellent oral and written communication skills including the ability to create and deliver clear, powerful and concise presentations/proposals
- Ability to plan and manage time and resources, establish priorities and meet goals
- Exposure to service design, product innovation and/or have a design (UX, industrial, product, human factors) background a plus
- Flexibility to speak with team members across all functions, and is able to passionately communicate research implications to multi-functional teams
- Familiarity and experience with key online research platforms
- Global research project experience a plus
- High proficiency in Word, Excel, Powerpoint and MS Project
28
Manager Marketing Strategy Resume Examples & Samples
- Create and develop marketing strategies for MGM Resorts International’s brand presence through various Chinese online distribution channels such as Weibo, WeChat, and Youku
- Manage Chinese social media accounts and agencies (if applicable) and collaborate with Corporate/Property Marketing, Creative, and Public Relations teams to develop online content including images, info graphics, and videos to drive MGMRI brand awareness in Asia
- Work in conjunction with Social Media and International Marketing teams to develop and manage the calendar of events and campaigns on Chinese social media and determine appropriate timeline for posting, engaging and optimizing content
- Collaborate with marketing team from Bellagio Shanghai, MGM Macau, and MGM Sanya to create, plan and execute integrated marketing strategies and campaigns that support MGMRI’s international marketing initiatives and efforts targeted at Chinese market
- Work closely with Leisure Sales department to build strong partnership with Hainan Airline (Chinese Airline Company) to create and develop strategic programs and marketing campaigns that promote MGMRI’s diversified offerings to prospective international customers and drive business growth
- Partner with Guest Experience team to support implementation of recommended comprehensive guest experience improvements and innovations for international guests
- Actively participate in industry events and marketing campaigns related to Chinese market such as LVCVA “China We Welcome You” program, FAM trip, and sales mission, as necessary to stay abreast of latest marketing trends, best practices and economic research, to manage consistent exposure and presence of MGM Resorts in the international market, and build relationships with influencers, industry partners and key stakeholders
- Serve as liaison and key point of contact to facilitate any inquires related to Chinese market/social media to meet the business needs from property and corporate departments
- Demonstrate cultural sensitivity of the traditions and cultures in the regions and countries assigned
- Bachelor’s degree in Hotel, Marketing, International Business or related field or equivalent education and experience
- At least 5 years of experience in marketing, hospitality, travel or gaming industry
29
Account Manager, Marketing Strategy Resume Examples & Samples
- Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empower us to exceed our objectives
- Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams
- Manages communications projects for various components of the marketing life cycle or services
- Helps to develop, execute and/or provide service management of marketing objectives
- Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports
- Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives
- Creates buy in from multiple constituents in a collaborative cross- functional environment
- Hires, coaches and develops high-performing teams
- 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
- Minimum of 5 years’ experience in marketing, account management or a related field and directing account managers who are responsible for
- Experience analyzing and developing marketing content, communications and visual strategies that support the brand
- Experience working within and maintaining client identity standards across channels
- Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound emails, etc
- Coordinating the development & deployment of marketing collateral
- Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management. -
- Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns
30
Manager, Marketing Strategy Resume Examples & Samples
- Collaborate with brand, media, research and analytics teams to develop competitive consumer marketing strategies that align with brand values that can be leveraged in multi-platform promotion
- Uncover rich consumer, cultural and competitive insights and translate them into marketing communication strategies
- Help develop and execute the Digital strategy for all News and MSNBC marketing initiatives
- Integrate qualitative and quantitative research to build and evolve consumer profiles
- Provide input throughout the creative development process to ensure all marketing communications are “on strategy.”
- Minimum of 3 years of Strategic Planning, Communications Planning, Management Consulting, Marketing or Interactive Consulting experience
- An understanding of analytics and the data landscape including TV, social and digital data as well as 1st, 2nd and 3rd party data to build strategic communications plans
- Strong written and oral communication skills; the ability to simplify and synthesize complex concepts
- An ability to uncover connections, spot trends and identify patterns in content consumption, general consumer behavior and across brands
- Self-motivated and creative approach to business
- A solid grasp of news and current events. Understanding of competitive media and news landscape
- Ability to manage large volumes of varied work in a fast-paced environment
31
Senior Manager, Marketing Strategy Resume Examples & Samples
- Lead subscriber forecasting processes across all sales channels and geographies
- As part of the forecasting process, work with other teams such as Competitive, to build demand models across all sales channels and geographies
- Build bottoms-up, top-down, and market adoption models for the Mobile business unit
- Identify KPIs for Marketing and Sales and work with Business Intelligence to build executive-level reporting to drive business unit strategy
- Manage marketing budget for the Mobile business
- Ad hoc analysis of markets and opportunities to inform strategic recommendations to leadership
- Bachelor's Degree or Equivalent required; Master's Degree preferred
- Generally requires 5+ years of related experience at a leading management consultancy or investment bank
- Cable, telecom, or wireless experience is preferred
- Self-starter who is able to ramp up quickly and is comfortable leading cross-functional projects
- Ability to identify key drivers of the Mobile business and convert KPIs into actionable strategy
- Comfort in building financial models and running scenario analyses in Excel
- Fluency in MS Office including Excel, PowerPoint, and Word
- Experience working with Business Intelligence tools such as Tableau or Domo preferred
- Excellent interpersonal, oral and written communication skills
32
Senior Marketing Manager Marketing Strategy CMB Resume Examples & Samples
- Working closely with business and Marketing partners to develop and execute integrated Marketing strategies to support revenue maximisation and market/wallet share for the strategic product or solution area, in alignment with the broader Business strategy
- Being the subject matter expert on the strategic product or solution area within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets
- Leading the delivery of the Marketing plans for the product or segment business, including leveraging internal and external resources to deliver Marketing activity
- Determining, establishing and using appropriate financial and non-financial metrics to assess Marketing performance
- Providing insight and expertise that contributes to product development and further client insight which drives the strategic conversation around how the product(s) from individual product businesses fit together to build client-centric solutions across the segment or sector or business they are dedicated to
- Have oversight of the Marketing initiatives delivered, in order to ensure that they align to the Global Marketing strategy
- This person must have sound business understanding, ensuring that the outcome of any marketing investment ultimately supports business goals, differentiates HSBC from its competitors, providing clients and prospects with compelling reasons to choose HSBC
- Ability to manage complex stakeholder relationships across a matrix
- Deliver a research and insight agenda that informs decisions ensuring that they are client centric and commercially sound
- Drive product/segment propositions that deliver revenue, sustain client engagement and enhance segment and sector propositions
- Develop and drive strategic and tactical Marketing support to the business demonstrating a deep understanding of complex client needs
- Provide insight and analytics to ensure client needs and industry trends drive product enhancement and new product development processes
- Deliver effective campaigns required to deliver on revenue targets associated with the launch of new products
- Identify strategies to deliver results in a complex regulatory environment, balancing regulatory and business imperatives with client needs
- Deploy effective, digitally savvy sales enablement activities to ensure sales readiness as part of all Marketing initiatives
- Use data in marketing activity, working with the data analyst lead on development of any required capabilities
- Collaboration with other Businesses
- Key projects
- Key support on US Inbound Challenge
- Global Marketing strives to put the customer at the heart of everything we do
- The function supports the business in driving top-line revenue growth across our key geographies
- Global Marketing continues to support the business to deliver a customer-focused approach to Global Standards and regulatory agenda
- In order to achieve synergies from the integrated global function, the jobholder will be required to leverage off the skills and people across the whole global function
- Champion customer centric commerciality across Global CMB&GBM Marketing
- Lead business engagement across strategic CMB business programmes and other functions as assigned
- Lead coordination across marketing disciplines to translate business objectives into marketing activity for areas assigned
- Degree level qualification in marketing and/or business studies preferred
- Minimum 10 years broad based business experience within a Financial Service based institution
- A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and multi-channel high profile campaigns
- Experience and evidence of working within teams over multiple sites
- Understanding of customer insights and their role in marketing strategy development and delivery as well as communications development
- Commitment to putting the customer at the heart of all development activities
- Able to work collaboratively across multiple stakeholders and teams
- Understanding of communication developments and emerging consumer, business decision maker and industry trends
- Proven ability to influence within teams
- Proven ability to work on multi-function projects demonstrating excellent relationship building skills
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
- Ability to think innovatively, shaping and communicating new concepts
33
Senior Manager Marketing Strategy Resume Examples & Samples
- Define, develop and implement marketing overall strategy, including brand strategy, yearly plan and new initiatives to strengthen BMW brand and support sales. This responsibility also covers new expanding business activities e.g. E-mobility, New Mobility Services, etc
- Coordinate brand level campaigns and marketing overarching activities
- Steer overall marketing planning in collaboration with all related teams (sales, PR, CRM, after-sales etc)
- Develop market research activities including customer research, new market trends listening to provide concrete strategic development recommedation for new market opportunities exploitation
- Prepare management reports and presentations for decision circles and high level visitors
- Guide and coach team members to develop them to high level of proficiency in terms of BMW Brand direction, general marketing strategy, operational marketing planning and steering knowledge
- Marketing / Branding:7-10 years
- Automotive industry: 4-6 years
- Expert proficiency level in branding and brand management
- Expert proficiency level in strategic planning
- Expert proficiency level skills in marketing (ATL, BTL, eMarketing, event, CRM, dealer marketing, etc.)
- Strong competency in strategic thinking and project management
- Marketing Research knowledge
- Good communication skills and open minded
- Excellent English
34
Manager, Marketing Strategy MSG Live Resume Examples & Samples
- Minimum 5-7 years experience in marketing or advertising with a strong background and interest in live music entertainment and current pop culture
- Experience in creative development from writing a brief, legal review, approvals process, production and traffic
- Preferred
- Understanding of process and relationship management within the entertainment industry including producers, management agencies, tour promoters, etc
- Proficiency in Microsoft Office programs including Word, Excel, PowerPoint
35
Manager, Marketing Strategy & Insights Resume Examples & Samples
- Craft compelling presentations and one-sheets, both category and advertiser-specific, utilizing syndicated and primary research to tell a story for the New York Post and the Post Digital Network
- Partner with Director, Marketing Strategy & Insights to grow, maintain and utilize the New York Post’s reader panel, Post Headliners, through new member recruitment, survey & quick poll execution and analysis
- Responsible for all general sales materials, ensuring all general presentations, one-sheets, and the digital media kit are updated with Comscore, Scarborough, AAM, and Quantcast data as it’s released
- Collaborate with integrated marketing and design teams to develop tailored sales materials for proactive pitches and responses to RFPs
- Identify advertising prospects utilizing Media Radar to analyze competitors’ business
- Work closely with Head of Consumer Marketing to ideate, develop and execute consumer facing events
- Work closely with advertising sales management to ideate, develop and execute client-entertaining events/ticketing
- 3+ years of experience in a marketing, sales or advertising agency role
- Bachelor’s degree, preferably with a focus on media/communications/marketing
- Strong written communication skills with preference for sales writing experience (writing sample required)
- Experience using syndicated research tools including Comscore, Scarborough or MRI, AAM, Quantcast, Google Analytics
- Understanding of digital media sales process/players/communication tools
- Experience managing events a plus
- Expertise in Microsoft Office Suite (Powerpoint, Word, Excel)
- Experience with Gmail and Salesforce
36
Manager, Marketing, Strategy & Events Resume Examples & Samples
- Strong written communication skills with preference for sales writing experience (writing samples required)
- Project management experience and superior organizational skills
- Branded content project management experience
- Understanding of digital media sales process/players/communication tools and software
- Experience creating pitch decks and presenting ideas in a concise manner
- Creative and critical thinking
- Strong collaborator who can display leadership in teamwork settings
- Comfort working in client-facing capacity
- Ability to work within tight deadlines
- Demonstrated knowledge of pop culture happenings/digital marketing trends
- Positive attitude, and eagerness to learn
- Positive attitude, and eagerness to learn!
37
Manager, Marketing Strategy & Analytics Resume Examples & Samples
- Analyzing opportunities for McKesson to expand products, services, pricing strategies, examining marketing channels, and exploring innovative business opportunities
- Consulting with marketing and sales executive’s opportunities to bring them actionable information
- Developing and deploying measurement strategies for quantifying value and improving marketing effectiveness for key programs
- Managing quantitative and qualitative operations research and analysis, preparing and facilitating business operations improvement proposals, and formulating plans to support development and promotion of the company’s products and programs
- Managing the compilation, analysis, and reporting of data to forecast trends, applying mathematical models and statistical techniques, to support customer acquisitions and customer operations management strategies
- Evaluating business performance and analyze impact to market share, customer loyalty, and satisfaction
- Leading and managing key projects with external data vendors on behalf of McKesson
- Leading small work teams to complete data improvement projects
- Utilizing Excel, SAS, and Access to perform quantitative and qualitative analysis, financial modeling, and economic forecasting
- Utilizing visualization tools such as Tableau to develop and present information in a meaningful way
- 5+ years of marketing, strategy, or consulting experience including 2+ years managerial/supervisory experience
- 2 years’ experience in quantitative and qualitative analysis
- Strong problem solving and conceptual thinking abilities to draw conclusions from data and develop strategies and opportunities
- Effective communication, interpersonal, and leadership abilities along with ability to present to multiple levels in the organization
- Effective at presenting data in a meaningful and actionable fashion (charts, graphs, power point presentations, etc.)
- Ability to handle multiple concurrent projects while working independently and in teams
- Demonstrated results orientation and follow-through
- Ability to work in a fast-paced collaborative environment
- Ability to design and/or develop data and business applications
- Experience working with / coding in SAS, SQL, or other relational database tools
- Experience with Tableau or other data visualization tools
- Familiarity with healthcare data sets desired
- Experience in business-to-business or service marketing, pharmaceutical industry, pharmacy ,or health system experience a plus
- Management consulting experience a plus
38
Asst Manager, Marketing Strategy Resume Examples & Samples
- In partnership with Marketing Lead, initiate and support aspects of marketing strategy, positioning, campaign timing and ensure all day-to-day campaign elements align with overarching campaign strategy
- Generate and maintain key campaign strategy documents and presentations for updates to various internal and external groups (filmmakers, cross campaign kick offs, marketing meets, weekly department meetings, updates to Product teams, etc)
- Ensure integration and consistent messaging and tie ins across all marketing departments and activities in a given period – threading marketing messaging across platforms
- Maintain key documents to serve as the communications platform to increase alignment and understanding of campaign activities. From developing marketing milestones, to creating filmmaker presentations, to maintaining updated status document son the campaign, these communication devices are critical to higher level functioning of the team
- Manage the creative deadlines and coordinate debuts across platforms, requiring detailed project management
- Maintain current status of all campaign materials/initiatives across departments, responsible for sharing information with the wider marketing team
- Seek, identify and execute process and communication improvements to align the various divisions within marketing and product behind a focused strategy of our films, identify areas of improvement and work with teams to be more efficient
- Prior experience in entertainment related film, in home preferred
- High level capacity to be a strong communicator, collaborate and influencer across teams
- Ability to communicate ideas in a fast-paced creative environment
39
Senior Manager, Marketing Strategy Resume Examples & Samples
- Generate and interpret insights from internal and external research, as well as other 3rd parties to create strategies and plans for core business
- Act as a generalist with the ability to perform basic cost-benefit analysis as well as craft a story and create presentation materials independently
- Perform other related marketing duties and manage other projects as needed within the general nature and scope of this role
- Accredited Bachelor's degree required; MBA preferred
- At least two years of management consulting experience
- Experience working with marketing analytics and consumer research a plus
- Proficient knowledge of Microsoft Word and Xcel
- Advanced PowerPoint and storytelling ability (absolute requirement)
- Expert project planning skills, including the ability to organize, prioritize and control job responsibilities to meet deadlines
- Ability to remain effective under pressure; ability to handle stress in a manner that is acceptable to others and to the organization
- Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions
- Proficient ability to provide and respond favorably to feedback
- Proficient relationship building skills, including the capacity to predict and manage behavior, build and leverage cross-functional partnerships within and outside of the organization, and leverage influential leadership
- Ability to influence and “go with the flow” when needed (absolute requirement)
40
Associate Manager, Marketing Strategy Resume Examples & Samples
- Minimum 3-5 years of marketing or consulting experience; some retail/apparel experience preferred
- Enjoys working in an analytic role but has the ability to use data to tell a story
- Comfortable performing strategic analysis on large data sets
- Proven history of selling in strategic ideas
- Ability to translate product, trend and merchandising information/strategies into marketable product messages
- Ability to balance creative and strategic deliverables
- Strong collaboration skills and ability to form effective partnerships across cross-functional teams – finance, brand management, creative, and merchandising
- Self-starter who can independently identify strategic opportunities and improve processes where necessary
- Comfortable in a fast-paced environment; flexible to changing priorities
- Detail-oriented, organized and self-motivate
41
Manager, Marketing Strategy Resume Examples & Samples
- Participate in development of seasonal marketing plans, including promotional events, new sales driving initiatives
- Develop daily forecasts (i.e. event sales, holiday shifts, weather impacts) and relevant summaries
- Participate in the presentation of the seasonal sales plans to senior management – prepare the meeting materials including sales plans, account histories & other supporting documents as needed
- Make recommendations regarding budget allocation across digital and traditional channels to support sales
- Maintain monthly/quarterly presentations for departmental review
- Create Ad-hoc reports designed to interpret results and provide solutions
- Provide recommendations to the organization based on analysis and interpretation of sales data
- Synthesize data from multiple sources to create “post-mortem” reports, identifying key learnings from marketing events and tests; produce actionable conclusions based on the results of analyses to colleagues
- Perform competitive analyses/actions; gather market/industry research as needed
- Work closely with Marketing teams, Customer Relationship Management (CRM), and Digital teams on analytics, strategy, and meeting materials
- Work cross-functionally to develop, execute, and evaluate tests to improve marketing tactics and financial performance
- Bachelor’s degree in Marketing, Finance, Accounting or related field; or equivalent experience
- Strong analytical, problem solving, and critical thinking skills; ability to structure analysis to answer ambiguous questions
- Ability to tailor presententation of analysis to various audiences
- Strong attention to detail and excellent organizational skills. Ability to prioritize and deliver in a fast paced and dynamic environment with a high degree of personal accountability. Must be think like an owner and be able to communicate the business story
- Ability to work independently and manage multiple projects/responsibilities concurrently
- 3-5 years experience in retail or consumer packaged goods and exposure to retail planning metrics (sales, margins, promotions, ROAS, etc.)
- Prior experience in strategic planning, sales forecasting, management consulting, financial analysis or related role
- Proficiency in Microsoft Office tools: Word, Powerpoint; advanced Excel skills
- Experience in data mining across multiple large data sets with solid understanding of relational database structures. SQL and statistical experience a plus
