Marketing Product Specialist Resume Samples

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57956 O'Conner Vista
Chicago
IL
57956 O'Conner Vista
Chicago
IL
Experience Experience
12/2015 – present
Detroit, MI
Secondary Marketing Product Specialist
Secondary Marketing Product Specialist
12/2015 – present
Detroit, MI
Secondary Marketing Product Specialist
12/2015 – present
  • Assist with the creation and promotion of loan products. Coordinate with other Secondary Marketing team members on the activation and expiration of products
  • Identify investor updates and manage product guidelines
  • Assist branches with guideline exceptions and contact investors to obtain approval
  • Identify and implement improvements to product release and lock desk processes
  • Work the lock desk by responding in a timely manner to branch inquiries received via phone or e-mail
  • Supply the Secondary Marketing Coordinator with completed investor application and questionnaire information for contract renewals
  • Act as backup resource for other designated Secondary Marketing duties
04/2013 – 08/2015
Los Angeles, CA
Marketing & Product Specialist
Marketing & Product Specialist
04/2013 – 08/2015
Los Angeles, CA
Marketing & Product Specialist
04/2013 – 08/2015
  • Works with the Global Sales and Marketing Team in the creation and implementation of the global sales and marketing plans
  • Creates global product launch strategies for new products
  • Develops market segmentation strategies to drive growth
  • Aids in the development of Key Opinion Leaders in the served markets
  • Regional strategies for our international distribution partners to maximize sales growth
  • Respects all team members driving the team’s collective business goals
  • Reports to Director of Sales and Marketing updating the results of specified marketing activities
02/2007 – 10/2012
Los Angeles, CA
Marketing Product Specialist
Marketing Product Specialist
02/2007 – 10/2012
Los Angeles, CA
Marketing Product Specialist
02/2007 – 10/2012
  • Gathers, conducts limited analysis, and distributes information on sales trends, product demand and marketing strategies for assigned products. May conduct limited interpretation of the data
  • Collects and analyzes information pertaining to the utilization of assigned products; analyzes and conducts limited review/analysis of ideas and suggestions and identifies best practices to be shared with others
  • Prepares utilization and other reports for assigned products
  • Assists in developing product oriented positioning documents, product profiles, and other content for web sites, marketing materials and seminars. May conduct some competitive analysis
  • May analyze sales factors, including pricing, distribution and product performance and assists in providing statistical reports and recommendations for changes in sales strategies
  • Supports marketing programs and assists others in developing a clear, compelling and differentiated message and position for assigned products
  • Performs other duties and responsibilities as assigned
Education Education
Bachelor’s Degree in Life Sciences With
DePaul University
Bachelor’s Degree in Life Sciences With
Skills Skills
  • Gathers, conducts limited analysis, and distributes information on sales trends, product demand and marketing strategies for assigned products. May conduct limited interpretation of the data
  • Collects and analyzes information pertaining to the utilization of assigned products; analyzes and conducts limited review/analysis of ideas and suggestions and identifies best practices to be shared with others
  • Adhere to the ethical standards of the American Marketing Association (AMA), the Council of American Survey Research Organizations (CASRO) and the Society of Competitive Intelligence Professionals (SCIP) for conducting and presenting results from research projects
  • Assists in developing product oriented positioning documents, product profiles, and other content for web sites, marketing materials and seminars. May conduct some competitive analysis
  • Assists in identifying, monitoring, preparing and disseminating information on products, sales strategies, capabilities, vulnerabilities and intentions of existing and potential competitors as appropriate
  • May analyze sales factors, including pricing, distribution and product performance and assists in providing statistical reports and recommendations for changes in sales strategies
  • Organize, manage and track multiple detailed tasks and assignments with frequently changing priorities in a fast-paced work environment
  • Identifying and selecting sources of competitive intelligence information and conducting basic competitive intelligence studies
  • Principles, techniques, methods and procedures associated with basic statistical analyses
  • Ethical standards of the American Marketing Association (AMA), the Council of American Survey Research Organizations (CASRO) and the Society of Competitive Intelligence Professionals (SCIP) for conducting professional competitive intelligence data collection activities
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1

Marketing Product Specialist Resume Examples & Samples

  • Experience in writing and strong verbal communication skills : Mastered
  • Experience in marketing positioning : Mastered
  • Experience developing personas and understanding the customer journey : Mastered
  • Experience in Search Engine Optimization/Search Engine Marketing SEO/SEM : Mastered
  • Experience in content development : Applied
  • English : Fluent
  • Experience in Software development : acquired
  • Experience in DBA or experience in IT : acquired
2

Marketing Product Specialist Resume Examples & Samples

  • Gathers, conducts limited analysis, and distributes information on sales trends, product demand and marketing strategies for assigned products. May conduct limited interpretation of the data
  • Collects and analyzes information pertaining to the utilization of assigned products; analyzes and conducts limited review/analysis of ideas and suggestions and identifies best practices to be shared with others
  • Prepares utilization and other reports for assigned products
  • Assists in developing product oriented positioning documents, product profiles, and other content for web sites, marketing materials and seminars. May conduct some competitive analysis
  • Assists in identifying, monitoring, preparing and disseminating information on products, sales strategies, capabilities, vulnerabilities and intentions of existing and potential competitors as appropriate
  • May analyze sales factors, including pricing, distribution and product performance and assists in providing statistical reports and recommendations for changes in sales strategies
  • Supports marketing programs and assists others in developing a clear, compelling and differentiated message and position for assigned products
  • Financial services preferred
  • Internet resources for data and information
  • Intermediate level excel
  • Data collection and classification techniques
  • Principles, techniques, methods and procedures associated with basic statistical analyses
  • Business writing, including drafting, editing and proofreading internal and external communications
  • Basic product analysis concepts, practices and procedures
  • Designing and developing survey questionnaires and compiling survey feedback
  • Preparing technical reports, correspondence and presentations
  • Synthesizing and summarizing data research findings
  • Identifying trends and patterns in statistical information
  • Researching, manipulating and compiling data
  • Interpreting and applying practical meaning to research results and presenting the information at an appropriate level to specific audiences
  • Identifying and selecting sources of competitive intelligence information and conducting basic competitive intelligence studies
  • Conducting product research projects using accepted sampling methodologies and data collection procedures
  • Employ critical thinking analysis to assist others in developing strategies to overcome client objections
  • Communicate effectively, both orally and in writing
  • Establish and maintain effective working relationships with others at all organizational levels
  • Adhere to the ethical standards of the American Marketing Association (AMA), the Council of American Survey Research Organizations (CASRO) and the Society of Competitive Intelligence Professionals (SCIP) for conducting and presenting results from research projects
3

Marketing & Product Specialist Resume Examples & Samples

  • Works with the Global Sales and Marketing Team in the creation and implementation of the global sales and marketing plans
  • Regional strategies for our international distribution partners to maximize sales growth
  • Develops market segmentation strategies to drive growth
  • Creates global product launch strategies for new products
  • Respects all team members driving the team’s collective business goals
  • Reports to Director of Sales and Marketing updating the results of specified marketing activities
  • Aids in the development of Key Opinion Leaders in the served markets
  • Identifies potential new product concepts based on market feedback
  • 20% Global Travel
  • This position is located in Bridgewater, NJ
  • Minimum of 2 years’ experience product marketing (medical device market a plus)
  • SAP program experience a plus
  • Past experience with product launches desired
  • Previous market segmentation campaigns an advantage
  • Ability to work in a blood center/ hospital environment
4

Lipotec Marketing Product Specialist Trainee Resume Examples & Samples

  • To develop the documentation technical related with the products of the portfolio (articles, presentations, reports, brochures...)
  • Technical and documentary support to the Sales Department as well as any other Department that requires it
  • Monitoring of the competition and of the market, collecting information and expanding the database existing
  • Revise the policy of cleaning, maintenance, order and all those that are related with the Administration, especially the normative ISO-9001
5

Marketing Product Specialist Resume Examples & Samples

  • Bachelor’s degree in Life Sciences with a good understanding of marketing concepts and practices
  • 2 years of business experience with marketing as a core function
  • Analytical with excellent communication skills —both oral and written, and strong organizational skills
  • A connection to the Life Science Industry would be highly regarded
6

Marketing Product Specialist Resume Examples & Samples

  • Works with the project team to optimize the design and structure of subcontracts
  • Ensures that the subcontracts placed reflect the requirements of the business
  • Ensures all subcontracts entered into by CWC are on terms and conditions and where appropriate at prices acceptable to CWC
  • Manage subcontract risks
  • Negotiates subcontracts with suppliers
  • Manages subcontract claims and variations received/issued by CWC
  • Management of subcontracts post contract award through the full development life cycle (design, manufacture, test, acceptance) ensuring subcontractors deliver to agreed requirements and schedule
  • Develops appropriate reporting and subcontract management processes for projects
  • Interacts with all levels of the organization
  • Advises management and staff on the practical and necessary steps to ensure corporate processes are followed
  • Provide advice and guidance to business as required
  • Further education, A-Level minimum or equivalent and/or ability to demonstrate competence to successfully carry out the requirements of the role
  • Extensive (anticipated at least 5 years) commercial contracts and contract/subcontract management experience
  • Ability to review, draft and negotiate subcontract terms and conditions
  • Experience of negotiating claims and variations to contract with subcontractors
  • Knowledge of contract law
  • Good knowledge of contract & subcontract terms and conditions and application in bids
  • Must have strong problem solving and planning skills
  • A strategic individual with good judgment and strong professional and ethical standards
  • A well-organized individual who can relate to management, line workers, government officials, customers, and visitors
  • Leadership -- a demonstrated ability to lead people and obtain results through others
  • Flexible, as some out of hours and weekend working may be required. Some domestic and foreign travel may also be required
7

Marketing Product Specialist Resume Examples & Samples

  • Vitality index growth
  • Vitality GM targets
  • New product launches
  • Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc
  • Monitors effectiveness of sales campaigns, advertising programs and technical literature. Ensures products sales records are analyzed and performance is evaluated against sales targets. Monitors product gross margins and profitability against control standards. Reviews product prices, approves price deviations, discontinues unprofitable products, and implements price increases
  • Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations
  • Supports and is committed to PolyOne’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties
  • Coordination, support, and participation in the POL process and the situational analysis system
  • Creates value proposition for the industry, focusing on the customer and ensuring product quality and consistency
  • 3 years of marketing/product management experience, working with margin and profitability tracking, product marketing
8

Marketing Product Specialist Resume Examples & Samples

  • Understands and effectively communicates the capabilities, features and benefits of Cigna's integrated services to existing, new, and prospective clients as well as internal business partners to promote sales and product development
  • Works with Integration Product Manager to support strategies for product development and product management designed to maximize profitable growth and membership targets. Strategies include market and segment analysis, product definition, and competitive assessment. Support market-driven product development project plans
  • Works with Integration Product Manager to support product vision and leads/supports product development strategies to drive membership and earnings growth
  • Partners with and independently navigates matrix partners/organizations such as Finance, Marketing, Business Operations, Medical, Behavioral, Pharmacy, Dental, Network, Segment/Sales Leaders, Compliance and IT, Product and Analytics to identify new product and/or enhancements that will result in increased membership/earnings
  • Fully understands customer needs (proposes, influences and shapes market research, can turn customer insights into action), external environmental influences, and competitive offerings and provides key input to segment/product strategies
  • Participates in the innovation process representing customer insights/needs, brainstorming/out of the box thinking to identify solutions, developing concepts and launching/monitoring pilots and results
  • Serves as point of contact for Sales for assigned integrated capabilities
  • Provides input to the prioritization process to ensure items are appropriately prioritized
  • Assists in developing product specifications and the development of project requirements
  • Serves as the product lead for the implementation of assigned product/enhancements and projects
  • Provides product/marketplace direction throughout project lifecycle
  • Serves as the voice of the market for the project team
  • Supports all the project management common processes including scope management, risk management, financial management, communication management, maintains product scorecards and product binders
  • Ensures effective and positive relationship across the Group/Voluntary Integration project teams
  • Manages complex business issues end to end; evaluates trade off decisions and develops recommended course of action
  • Drives resolution of issues, escalating when appropriate
  • Develops and implements sales training
  • Leverages integration capabilities across Group, Voluntary, and CSB solutions lines
  • Independently manages and influences external relationships (e.g. vendors), as required for management of assigned products
  • Track and evaluate outcomes/metrics such as sales, client/customer retention, enrollment, turn-around-time, and other special reports to quantify the integration value proposition
  • Bachelor’s Degree in Management, Project Management, Finance, Business or equivalent education and work experience in the Healthcare, Group and/or Voluntary insurance industry strongly preferred
  • Strategic and creative thinker with ability to think outside the box and translate strategies and customer insights into actions/requirements/implementation
  • Agile, flexible and dynamic
  • Excellent problem solving and analytical skills
  • Excellent project management skills with a strong understanding of business processes and operations
  • Proven ability to tie together complex issues and implement solutions to meet the needs of the global matrix
  • Proven ability to lead cross-functional teams and drive results with strong sense of urgency
  • Proven ability to independently navigate areas and manage projects that are outside current area of expertise
  • Team player with proven ability to foster and manage working relationships within a matrix environment
  • Ability to handle multiple priorities
  • Superior collaboration and verbal and written communication skills
  • Strong influencing and presentation skills
  • Experience working in diverse disciplines within Cigna or equivalent Group/Voluntary industry experience
9

Secondary Marketing Product Specialist Resume Examples & Samples

  • Assist with the creation and promotion of loan products. Coordinate with other Secondary Marketing team members on the activation and expiration of products
  • Identify investor updates and manage product guidelines
  • Provide assistance to production staff on loan programs, underwriting guidelines and closing requirements
  • Assist branches with guideline exceptions and contact investors to obtain approval
  • Coordinate the flow of product releases by communicating loan program parameters to the persons responsible for closing document preparation, systems interfaces, compliance, etc
  • Manually check daily rates by comparing outside investor prices via excel formulae against Optimal Blue prices. Analyze results by comparing previous day’s market movement to the current market for reasonableness
  • Review, price, and accept new locks and profile changes. Verify accuracy of auto accepted locks
  • Work the lock desk by responding in a timely manner to branch inquiries received via phone or e-mail
  • Advise branches regarding potential solutions for the best product/price
  • Determine the most profitable execution and commit best effort locks with the investors. Update Encompass (LOS) with commitment details
  • Supply the Secondary Marketing Coordinator with completed investor application and questionnaire information for contract renewals
  • Act as backup resource for other designated Secondary Marketing duties
  • Perform other duties, activities or responsibilities that are considered reasonable within the scope of the Secondary Marketing Department
  • Identify and implement improvements to product release and lock desk processes
  • Be familiar with and at all times comply with the Company’s Code of Business Conduct and Ethics, the Company’s Employee Handbook and all other Company policies and procedures, as each may be in effect from time to time
  • Conduct all activities in conformity with all federal, state and local laws, rules and regulations applicable to the Company and the loan products
  • Do not accept any fee, compensation or other remuneration from any borrower, vendors, from other lenders or from any other third party in connection with the referral of goods or services relating to the Company
  • Do not engage in any fraud, misrepresentations, or any other illegal activity
  • Bachelor’s degree in a quantitative field, MBA preferred
  • 3-6 years financial experience within a Secondary Marketing Department/function
  • Advanced computer skills (Optimal Blue, Encompass, Access, Excel)
  • Must have a thorough understandig of mortgage banking from secondary marketing to loan servicing
  • General knowledge of correspondent and wholesale lending, state bond agency rules/regulations and Agency seller/servicer guidelines
  • Excellent organizational, written and oral communication skills
  • Strong quantitative & technical abilities
  • Dependable
  • Ability to multi-task
  • Proven ability to successfully work with various personalities
10

Marketing Product Specialist Resume Examples & Samples

  • Develop and manage a product marketing
  • Analyze market dynamics and trends in opportunity areas
  • Collaborate with strategic marketing to develop and implement marketing plans, including product objectives, competitive analysis, positioning strategies and revenue projections
  • Collaborate with MaCom, Marketing on product collaterals, exhibitions, and Luncheon seminars
  • Collaborate with Clinical Specialist team on Masimo products
  • Collaborate with Sales team for their sales activities and guide them to meet Masimo marketing strategy and plan
  • Capture and prioritize customer needs
  • Develop use cases and functional product requirements
  • Work with operations on new product costs, build forecast, and production to support Japan’s implementation strategies
  • Manage program activities for new product development, including product concept review, design development, project management, and global product launch
  • Manage Alpha, Beta and limited release product evaluations
  • Function as Field Marketing also to provide content for and conduct training on key topics
  • Manage SafetyNet business including SafetyNet maintenance contract. Collaborating with a saftetyNet team
  • Manage technical support to end-users on Masimo Products
  • Up to 50 % travel required
  • 7+ years of demonstrated success in the Product Marketing, preferably in the healthcare field
  • Strong writing and speaking skills both in Japanese and English
  • Ability to manage multiple tasks to successful completion
  • Advanced ability with the Microsoft Office suite of applications