The public relations vice president keeps a birds eye view on the status of a firm’s PR campaigns while focusing on new business, client communication, and utilizing heavy hitting relationships to help the health of the overall agency/company in which they are working.
Public relations vice presidents are industry veterans. They’re typically on a very friendly level with key media, industry, and in some cases relevant celebrity contacts. They can reach out to them for campaign relevant favors, and they are the first shoulder an influencer taps on when making a move within the industry. They also know how to leverage them, picking their spots and not exhausting their resources. Much of their time is spent focusing on the overall health of the firm/agency, ushering in new business, and ensuring that clients are satisfied with the status of their campaigns.
The public relations vice president reports to the owner/CEO of the company or firm. Account directors, account supervisors, account managers, account executives, account coordinators, and interns support him or her.
Vice Presidents should be highly connected and highly specialized in their industry. They should be able to come in and make a difference from the second they set foot in the office. If there is a need for a Vice President, the firm is probably either growing very quickly or the previous vice president was let go. Either situation will demand that you are able to adapt quickly and add value.
If you’re considering applying to be a public relations vice president, your reputation should be evident in what you do, and probably precede your entry to the interview. Your resume, reputation, and portfolio should all demonstrate that you’re an expert in your field, have relationships of great value, and know how to sustain the health of a PR firm.
Public Relations Vice President Resume Builder Power Words: new business, management, relationships, industry, expert knowledge, strategy, client relations, experience
Public Relations Vice President Resume Sample
- Contributed to agency growth and direction as part of management team
- Coordinated and oversaw web activities, providing leadership and improved the functional aspects of web-based activities
- Developed an expert understanding of our client’s business, business plan, industry, trends and competitive landscape
- Developed and executed marketing metrics and success criteria for all marketing programs and activities
- Developed and implemented integrated strategic marketing and communications plan to advance the organization’s brand identity
- Developed and implemented the communications strategies
- Developed proposals and managed budgets for clients
- Developed strategic and tactical program recommendations for all client accounts
- Developed team members and defined career paths and performance expectations
- Ensured the strategic value and highest quality of all client deliverables
- Identified challenges and emerging issues faced by the organization
- Implemented brand strategy, and oversaw and consulted on the consistent application and translation of the organization’s brand on all marketing and communication products and other stakeholder touch points to ensure brand consistency
- Measured and reported PR metrics/results to clients based on brand direction
- Prepared and presented summary reports for Board meetings
- Prepared quarterly statistical and descriptive reports on marketing and communication goals and performance
- Promoted the importance of research and measurement infused with creativity and aimed at furthering the client’s business goals
- Sought methods to increase effectiveness of pitching BPI brands, products, spokespeople and events
- Supported programs that built and protected client's reputation.
- Took on new business leads and initiatives; enhancing existing business
- Worked collaboratively with other departments to define and direct marketing programs that aligned with the company's broader vision and goals
- Worked with leadership and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
- Wrote and presented strategic, long-term PR plans
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