Public Relations Vice President Resume Sample

Public Relations Vice President Resume Sample

Public Relations Vice President Resume Sample

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HB
H Block
Hershel
Block
47651 Gorczany Mountains
Chicago
Illinois
United States
47651 Gorczany Mountains
Chicago
Illinois
United States
Experience Experience
02/2012 – present
Phoenix
Public Relations Vice President
Public Relations Vice President
02/2012 – present
Phoenix
Public Relations Vice President
02/2012 – present
  • Contributed to agency growth and direction as part of management team
  • Coordinated and oversaw web activities, providing leadership and improved the functional aspects of web-based activities
  • Developed an expert understanding of our client’s business, business plan, industry, trends and competitive landscape
  • Developed and executed marketing metrics and success criteria for all marketing programs and activities
  • Developed and implemented integrated strategic marketing and communications plan to advance the organization’s brand identity
  • Developed and implemented the communications strategies
  • Developed proposals and managed budgets for clients
  • Developed strategic and tactical program recommendations for all client accounts
  • Developed team members and defined career paths and performance expectations
  • Ensured the strategic value and highest quality of all client deliverables
  • Identified challenges and emerging issues faced by the organization
  • Implemented brand strategy, and oversaw and consulted on the consistent application and translation of the organization’s brand on all marketing and communication products and other stakeholder touch points to ensure brand consistency
  • Measured and reported PR metrics/results to clients based on brand direction
  • Prepared and presented summary reports for Board meetings
  • Prepared quarterly statistical and descriptive reports on marketing and communication goals and performance
  • Promoted the importance of research and measurement infused with creativity and aimed at furthering the client’s business goals
  • Sought methods to increase effectiveness of pitching BPI brands, products, spokespeople and events
  • Supported programs that built and protected client's reputation.
  • Took on new business leads and initiatives; enhancing existing business
  • Worked collaboratively with other departments to define and direct marketing programs that aligned with the company's broader vision and goals
  • Worked with leadership and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
  • Wrote and presented strategic, long-term PR plans
Education Education
2009 2012
Baylor University
2009 2012
2009 2012

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