The public relations specialist creates and executes a customized PR plan by gauging a client’s specific communications needs. They then evaluate their own PR methodologies and tools, and isolate which ones are most applicable to this precise situation.
Public relations specialists often deviate from a traditional agency path when opting for this in house position, and believe in tailoring their PR plans toward a client’s needs instead of following a PR formula. They often have a wider communications background rather than just specific PR experience. Their campaigns generally consist of key messaging, media relations/publicity, special events, conferences/speaking engagements, social media programming, and other applicable creative solutions. They focus heavily on research, set specific objectives, apply creative tactics, and evaluate the results. Because they’re often focused on just one client, they’re constantly evolving their campaigns.Public relations specialists can function independently, or report to marketing and/or communications directors. Depending on the company, they may report to the business owner or CEO. They may have a supporting team, but it’s typically a small team with less traditional positions than you would find in a PR agency or firm.
This role requires you to have a strong grasp on the multidimensional field of PR, serving as a jack-of-all-trades rather than just rising up to specific responsibilities. You should be organized, creative, research-intensive, and committed to be a PR specialist. Not only do you have to be an expert in PR, but you also need to have a very clear understanding of your client’s brand and function, as well as the industry that they are in.
If you’re considering applying to be a PR specialist, your resume should show that you have a thorough understanding of every public relations component, and knowledge of the industry that you’re applying to be in. It should also show that you’re independent and can craft a campaign from start to finish.
Public Relations Specialist Resume Builder Power Words: results-oriented, problem solver, communications, branding, independent, organized, writing, research, manage, creative.
Public Relations Specialist Resume Sample
- Arranged and conducted programs to keep up contact between organization representatives and the public
- Built relationships with customers and communicating promotional services
- Communicated with the public on behalf of companies, organizations or governments.
- Conducted extensive media outreach.
- Coordinated conference, trade shows, and press interviews.
- Coordinated scheduling and logistics.
- Copyedited, proofread, and revised communications.
- Created company literature and other forms of communication.
- Created marketing and promotional materials, both print and electronic.
- Developed marketing communications campaigns.
- Developed promotional marketing materials and partnered with visual merchandising for alignment of materials
- Identified new opportunities and efficient innovations
- Kept accurate and timely records of event traffic, production, and inventory
- Kept the public informed about the activities of government agencies and officials
- Managed information.
- Planned and delivered education courses and materials.
- Planned conventions
- Prepared agendas and conducted research.
- Prepared annual reports and write proposals for various projects
- Prepared press releases and contacted people in the media who might print or broadcast their material
- Promoted products and services through public relations initiatives.
- Represented employers at community projects
- Researched media coverage and industry trends.
- Worked with advertisers for timely and useable ad submissions
- Worked with the Marketing Manager and key accounts to integrate PR campaigns with customer promotions
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