The media relations coordinator focuses on raising awareness of a client through digital, print, radio, and TV outlets. They’re not only responsible for securing placements, but seeing the process through from start to finish.
Media relations coordinators are usually in house positions that work on behalf of one client. They’re responsible for establishing key messaging, analyzes story angles/strategizing, building media lists, securing placements, conducting press conferences, and tracking coverage. If the coordination revolves around an event, they’re also responsible for providing credentials/clearances, and connecting media with spokespeople or other interviewees. Media coordinators may also provide training and coaching to figures and spokespeople within their organization.
Media relations coordinators often work with outside PR firms, or in house PR, marketing, communications, and branding departments. If media training is required, they may also work with C-Level executives and key figureheads.
This role requires you to have very strong written and verbal communications skills, and an ability to handle high-pressure situations should a crisis situation arise. You’ll need to know how to establish and maintain relationships effectively. You’ll also need to know how to create and stick to a communications strategy – and make sure others do, too.
If you’re considering applying to be a media relations coordinator, your resume should show that you have pre-established relationships of value to your potential employer, and that you know how to create them from scratch. In addition to your resume, you should have a portfolio that highlights your best results.
Communications Associate Resume Builder Power Words: messaging, writing, verbal communication, media relations, publicity, work ethic, organized, strategic, analytical, training, management, crisis communications.
Media Relations Coordinator Resume Sample
- Acted as the main media liaison for big media planned events
- Assigned the tasks of providing information to media outlets by generating articles, news releases and holding press conferences
- Assisted with dozens of marketing plans, including research, stakeholder interviews, planning and implementation
- Consulted with department personnel to provide strategies and training on media and public relations protocol to the employees
- Coordinated event from planning and budget development through execution, see post-event case study
- Developed hundreds of various marketing materials, from industry to vendor specific, emails and much more
- Developed online professional networking firm policy, strategy and roll out plan
- Established and maintained good relationships with media representatives and public interest group
- Facilitated media partnerships, sponsors and community leader participation
- Handled responsibilities of writing, preparing, reviewing, and editing articles, press releases, speeches and marketing materials
- Handled the tasks of creating listings of the shows for available media outlets on a monthly basis
- Identified and accessed various requirements for marketing and public relations support across the department
- Increased readership and participation of firm intranet by developing new, more relevant, daily content.
- Managed website content; analyzed web metrics; and redesigned entire site and added SEO best practices
- Monitored media coverage as well as provide written responses to media inquiries
- Performed the tasks of designing, planning and implementing communication strategies and marketing programs
- Performed the tasks of developing , writing, and distributing content for a variety of communication products
- Performed the tasks of identifying external developments by conducting regular assessments of the public
- Planned and coordinated artist management to ensure media appearance for every show in the assigned region
- Produced on and off-site marketing editorials and technical guides.
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