Media Planner Resume Sample

Media Planner Resume Sample

Media Planner Resume Sample

Noavatar-profile
MT
M Thiel
Marianna
Thiel
5863 Borer Tunnel
Boston
Massachusetts
United States
5863 Borer Tunnel
Boston
Massachusetts
United States
Socials
Experience Experience
04/2013 – present
New York
Media Planner
Media Planner
04/2013 – present
New York
Media Planner
04/2013 – present
  • Approved all media invoices to be processed by Media Assistant
  • Bought negotiated media space, commercial time, or site placement
  • Calculated reach and frequency of potential media vehicles
  • Created and maintained media plan flowcharts and media buy authorizations based on client’s various initiatives
  • Cross-referenced all media receivables and payables to ensure timely payment of media suppliers
  • Delegated and utilized account team resources
  • Developed, mentored and trained Associate Media Planners
  • Established deadlines for needed materials and report deadlines to the Creative, Production and Account Management departments or groups.
  • Executed media plans and buying responsibilities on all types of media, including traditional and digital, as required by Client needs
  • Gathered statistics and prepared media plan to guide buying process
  • Incorporated a range of traditional and digital media channels to connect the right targeted demographic
  • Issued Point-of-Views(POVs) to Client on new media opportunities
  • Maintained media budgets, media spend summaries and recaps
  • Maintained updated media orders (cancellations,date/size changes,etc.)and distributed updated orders
  • Monitored media agreements and contracts with outside media vendors
  • Monitored media for placement and time discrepancies and negotiated billing
  • Negotiated best price for media space or time, as specified in approved media plan, to optimize budget
  • Negotiating and oversaw outside vendor relationships
  • Oversaw the timely placement of all media according to schedules
  • Planned and executed integrated media plans.
  • Provided continuous campaign analysis and optimizations in addition to preparation and presentation of client reports
  • Researched and executed tactical planning process and provided mid-level strategic recommendations
  • Researched and maintained record of trends, innovations, and changes that affect media buying
  • Researched competition and provided media trend analysis
Education Education
2009 2013
Drexel University
2009 2013
2009 2013

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