The Social Media Manager researches, plans, and evaluates a brand’s performance across digital platforms, like Facebook, Instagram, Twitter, YouTube, and Pinterest. They’re also responsible for spotting new platforms that are on the rise, and can enhance a brand’s digital presence and a user’s experience.
Social media managers focus on the strategy, creative, and planning side rather than scheduling the actual posts. A team of coordinators and account executives, who the social media manager is in charge of, usually handles the execution. They’re often times responsible for the content that’s being posted, or at least the overall direction of the content. Still a new and growing field, social media managers have an opportunity not only to connect a band directly to their consumers, customers, or fan base, but also a chance to innovate in a new field.
Social media managers work very closely with branding, public relations, and marketing departments. The structure often varies, but they typically report to a communications director or VP. They’ll also manage a supporting team of coordinators and account executives. If you represent a service provider, you’ll likely work with a customer service team as some social media accounts are designed specifically for customer complaints. You can work either in house on behalf of a brand, or in an agency, handling multiple clients.
To be a successful social media manager, you have to be able to connect creative tactics with a brand’s identity. They have to be able to balance a constant flow of content with higher-level strategy. In your execution and delivery, you have to deliver a brand’s message, and align it with other creative elements like photos and video content.
If you’re considering applying to be a social media manager, your resume should show that you have experience developing strategic programming. It should have a proven communications background and track record, with proven results that have made a difference to clients.
Social Media Manager Resume Builder Power Words: creative, strategic, results-oriented, branding, social networks, innovation, communications, engaging, social media, marketing, writing, customer service, strategy, analytical
Social Media Manager Resume Sample
- Assigned, edited, and wrote content.
- Attended regular social media and blogger conferences to establish presence in professional community.
- Brainstormed, led and executed cross-channel promotions to meet property-wide goals while working with a variety of stakeholders
- Built social media calendar, posts, advertising and promotions across social media platforms and blogs.
- Developed and executed specific digital and social integrated marketing campaigns.
- Developed initial social media plan and presence for brand.
- Distributed product samples to "blogger" community for written and video reviews as well as giveaways.
- Engaged blogging community and reviews to leverage influencers of target demographic.
- Established on-site blog with in-house and guest bloggers to create brand and product content.
- Kept up-to-date on social media best practices and trends
- Launched brand business pages and accounts.
- Managed online discussions and responding to genuine user comments and grievances.
- Outlined goals, defined your target audience and created platforms to help scale brand.
- Presented social media campaigns to senior managers and clients.
- Quickly built engagement via promotions and giveaways.
- Supported user generation
- Trained staff members in social media techniques.
- Utilized extensive knowledge of social media advertising to create ad budget and placements.
- Wrote, updated and maintained content for websites and mobile sites.
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