The Social Media Associate is a member of the marketing department in a company and is hired to maintain that company’s online presence. Their main responsibilities include developing strategies to generate a fan base and increase traffic on social media platforms such as Twitter, Facebook, and YouTube. These strategies are conceptualized by creating a strategic campaign calendar with goals and agendas to increase audience awareness. These goals are written and developed by the Social Media Associate and then approved by a Manager. The content can range from blog to social media content and even some website messages. Writing is an essential part of the coordinators position especially when engaging in active communication with followers on each platform since they are the voice of the company they represent on social media.
Communication is key to a successful Social Media Associate since a large part of this position includes communication with the company’s followers as well as working directly with campaign teams to develop a cohesive message across all platforms. Communicating goals and keyword initiatives help maintain an error free message to the community.
Another important job duty as a Social Media Associate is analyzing and reporting analytics. There are several tools to use to analyze a websites analytics including Facebook Insights, Google Analytics, Brandwatch and Omniture and they must be able to read and analyze the traffic patterns, click rates, and engagement. Most managers will require a weekly report of each sites analytics to ensure there is growth on each platform or if there is a problem. If the coordinator notices a problem in growth or a decline in engagement, they must be prepared with a workable solution to present and utilize.
The pay structure for a Social Media Associate is based off of an entry-to midlevel position that typically requires at least two years of social media marketing experience, either from an internship or similar employment. Starting coordinators should expect on average across the United States a base of $41,000 annually. This position has great growth opportunity in social media marketing.
If you are considering applying for a Social Media Associate position, your resume should highlight your experience working with any and all social media platforms for a company as well as the amount of years associated with your experience. This does not include personal use. Discuss any success in social communication using analytic tools to describe any increase in followers, likes, engagement, and communication. Highlight any analytical tools being used and how you break down each analysis into a daily or weekly report. Your resume should also include any projects or initiatives you participated in and successfully integrated across all media platforms.
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