The Communications Associate focuses on creating a communications strategy that reflects a client’s brand, connecting them to their consumers, customers, fans, and media. They either execute it independently or coordinate with outside support to deliver, ensuring that everyone is on the same page.
Communications associates know the difference between marketing, public relations, and advertising, and know which school of thought will solve their client’s problems. They know which pieces of each field will benefit their overall strategy, and whether or not outside support is required. They balance independence and interdependence, able to whatever tasks they can while simultaneously managing other in house employees or outside firms to complete the big picture.
Communications associates usually function independently, but often works with marketing, public relations, publicity, social media, advertising, and creative teams either in house or as third parties. Management is a crucial part of what a communications associate does, but how many employees and what their roles are varies greatly.
This role requires you to have a strong grasp on the broad world of communications. You should be creative, organized, and managerial. You need to know how to create the bigger picture, but also see that each and every component is executed down to the smallest details.
If you’re considering applying to be a communications associate, your resume should show that you have the ability to derive creative solutions, and the project management skills to see a project through. It should also demonstrate that you have a handle on what each subset of the communications world does, and contacts in each of them.
Communications Associate Resume Builder Power Words: problem solver, creative, manager, coordination, organized, detail-oriented, multitask, analytical, research, branding