The public relations account supervisor focuses heavily using highly matured media, influencer, and industry relationships to elevate creative strategy. They have a constant pulse on industry trends, and can “call on” their relationships to enhance the strategy being executed by others in the campaign
Account supervisors help create and refine PR strategy devised by the account manager who works below them. They’ve graduated from much of the execution with the exception of highly specialized and impactful relationship. They’ve established themselves in their industry with a pristine reputation, and can get results in a matter of seconds. By this stage in their career, media often utilizes them as a resource for trend pieces rather than the reverse. They focus on the long-term benefits of the campaign rather than holding responsibility for the day-to-day concerns, as well as timeline. They’re also highly involved in the growth of the firm or agency, frequently participating in new business pitches and meetings. Their connections in the industry make it easier for them to stumble upon new business rather than actively seeking it out.
Account supervisors report to the PR vice president, and manage account managers, and account executives, account coordinators, and interns by proxy, though they rarely communicate with them on a daily basis.
Account supervisors should have highly specialized relationships that can manufacture highly visible results in the industry. They should know the industry intimately, and know how to not only develop creative strategy, but how to enhance it above the competition.
If you’re considering applying to be an account supervisor, your reputation should precede your application. It should also indicate that you’re an expert in both the industry of choice and in communication strategy, and that you can ad value to a campaign and agency at the snap of a finger. It should also demonstrate that you’re capable of landing clients, and your value to a potential employer should be at a higher view, and translate to tangible and lucrative results.
Public Relations Account Supervisor Resume Builder Power Words: strategy, industry influence, expert, results, new business, rolodex, relationships, creative, enhancement