The public relations intern serves as a support system for the execution of a public relations campaign. The role of the intern can be either paid or unpaid, and either in an agency setting or in house.
Interns usually are responsible for much of the “grunt work” involved in a PR campaign, but their level of responsibility can vary based on the context that they are working in. However, this “grunt work” is always connected to the bigger picture, and the tasks are never trivial. If an intern weren’t doing it, someone else would have to. Preliminary responsibilities may include taking notes, doing research, tracking media coverage, and assembling and shipping packages, especially in a consumer situation.
In an agency, interns are almost entirely a support role, and can get a bird’s eye view of the inner workings of the hierarchy. In an in-house role, they’ll likely take on more responsibilities and be exposed to strategic planning. However, the protocol may be less clear, and the chance for employment is usually lower.
Interns in agencies report to account coordinators, account executives, account supervisors, account directors, and PR vice presidents. In-house interns may report to communications managers, PR specialists, or a variety of other titles.
While this role doesn’t delve too far into the potential of your PR skill set, it does expose you to the fast-pace PR life, develop your work ethic, and teach you the trickle down effect of your responsibilities. You should be good with time management, multi-tasking and committed to following through on tasks to be a PR intern. You should also be detail-oriented, organized, and a quick learner.
If you’re considering applying for an intern position, your resume should show that you’re proactive, and will do whatever it takes to get the job done. It should show that you aren’t above any specific task, and that you understand that your actions affect the overall health of a campaign.
Public Relations Intern Resume Builder Power Words: detail-oriented, organized, time management, support, team player, multi-task, research, commitment, versatile, positive
Public Relations Intern Resume Sample
- Assisted in external communication to partners
- Assisted in pitching media and securing placements
- Assisted in planning and executing events
- Assisted with the blogger program by researching new bloggers
- Built PR reports
- Built and updated media contact databases
- Conducted media outreach
- Created and maintained media lists
- Created status reports for Public Relations team
- Drafted press materials, including news releases, media alerts, and pitch letters
- Helped develop and brainstorm new story ideas to drive press stories
- Identified applications for relevant and impactful awards and recognition
- Interacted with press and bloggers
- Monitored press clippings, industry news, and social media platforms
- Participated in creative brainstorming sessions
- Participated in weekly staff meetings
- Researched and drafted press releases, fact sheets, and awards submissions
- Researched and wrote press releases
- Tracked competitor and industry news
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