The advertising intern supports the fast paced advertising environment in either an in-house or agency setting. They learn and understand the function of each role at the firm or company, and support multiple people across multiple accounts.
Advertising interns will get exposed to a variety of positions and how each one serves the account, and will start to gain perspective on what their focus is the broad advertising landscape is. Some internships will play to your specific strengths while others will call for your support across the board. These roles include new business, research, account management, media planning, creative/design, social media, and many more. Because the advertising landscape is so broad, these internships cater to many types of personalities, and usually demand a balanced creative, strategic, and mathematical skillset. Whether you’re at an agency or in house, you’ll get a firm grasp of what pieces comprise a campaign, and who is responsible for executing what part.
Advertising interns typically report to a specific HR representative or account leader, but are responsible for serving whoever needs their help most.
The skills needed to be a successful advertising intern depends on what role you’re looking to fulfill, but there are a few common denominators. You’ll have to be a great multi-tasker, and be comfortable working with many types of personalities. You’ll have to be independent, knowing both how to manage your own workload and time, and knowing when to ask questions as this is an introductory role. You’ll also need to grasp the big picture, understanding how your role and everyone’s role affects the process, and ultimately, the results for your client(s).
If you’re considering applying to be an advertising intern, your resume should show that you have a communications background and interest, and potentially some previous internship experience. It should show that you’re proactive, and have examples that demonstrate your thirst and ability to achieve great results. Depending on your role, it should also list the appropriate programs/applications that correlate with your skill set (ex: Photoshop, Illustrator, Microsoft Suite, CAD, Social Media management tools, CRMs, etc.)
Advertising Intern Resume Builder Power Words: multi-task, time management, organized, detail-oriented, creative, out-of-the-box solutions, proactive, independent
Advertising Intern Resume Sample
- Assisted and tracked various financial reports including, but not limited to: sales reporting, category budgets, and promotional forecasting
- Assisted at campaign style outs, while working alongside styling team and models
- Assisted in compiling media plan documents
- Assisted in the coordination and execution of brand events, photo shoots, meetings
- Attended vendor meetings to gain an understanding of digital media offerings and the digital landscape
- Compiled PPT decks and Excel charts/data for internal and external use
- Compiled and presented competitive landscape and brand trends
- Created and presented final strategic interactive media recommendations to internal staff at end of internship
- Created looks overview documents for senior management
- Helped execute product giftings
- Involved in discussions for ad campaign strategy and development
- Learned how to use research and measurement tools
- Learned to apply research findings to inform media plan as it relates to online consumer behaviors
- Organized schedules and contacts with outside media vendors
- Participated in the brainstorm process for interactive media plans
- Performed competitive research and analysis
- Photographed, organized, and packed product to send to campaign shoot
- Provided support to Associates during planning and buying activities
- Read trade journals and reported/compiled information on industry innovations and trends
- Updated and tracked brand launch calendars
- Worked on digital research trends
- Worked with various divisions to gather and organize clothing samples for campaign styling
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