The Digital Marketing Specialist utilizes marketing initiatives across digital platforms including social media, Web analytics, search engine optimization (SEO), and e-mail marketing. A Digital Marketing Specialist, also referred to as an Internet Marketing Specialist, develops the marketing strategy to communicate to the public across all online channels. This communication must have a unified message, which the specialist creates and this responsibility requires content writing knowledge with excellent written English skills. They must be able to put together this cohesive message, promote the message across all platforms using various online promotions and email campaigns, read and understand the analytics behind each promotion, and present the findings to management.
Digital Marketing Specialists are fluent in search engine optimization (SEO), which is why this position is also referred to as an SEO Marketer. SEO is the knowledge of keywords and word placements that draws internet searches to your web page. The specialist knows how to use the keywords tactfully to draw search engines to generate their article or content to the top of the search results.
The Digital Marketing Specialists main responsibilities include developing, managing, and designing layouts of communications such as presentations, social media campaigns, newsletters, event support materials, research papers, articles, and blogs. This position works directly with online advertising, web site strategy and design, public relations, and product marketing. With a wide variety of cross promotion and job requirements, this position requires communication with media outlets and maintaining relationships with outside vendors helping deliver the companies message.
The pay structure for this position ranges on skill level and responsibility, which can be between $30,000 and $60,000 annually. Digital Marketing Managers pay scale can range from $50,000 to $90,000 by overseeing a team of specialists and ensuring larger projects and messages are cohesive and accurate. This position has great career growth and can transition into a Digital Project Manager over time.
If you are considering applying for a Digital Marketing Specialist position, your resume should show the platforms you are fluent in such as specific email campaign software (Mailchimp), social media outlets including Twitter, Facebook, Instagram and more, and analytic tools (Google Analytics). The more technology you are knowledgeable with, the better asset you become for a company. Your resume should also include any SEO training from school or jobs you have had where you increased a websites traffic by increasing essential keywords. Content writing is a key component to a Digital Marketing Specialist because the communication must be cohesive, concise, and engaging across multiple platforms and must be managed and maintained constantly.
Digital Marketing Specialist Resume Building Power Words: digital marketing, communication, promotion, campaign, media, public relations, content writing, marketing, analytics, social media, CRM, SEO, strategy, experience, and creative or creative writing.