The Account Manager is responsible for developing long-term relationships with new and existing customers and client to create new business growth. The Account Manager can sometimes be referred to as the Sales Manager because the very nature of the position includes generating new business, following sales leads, and delivering sales solutions by working with new clients. This position requires excellent communication skills since it as seen as a liaison between clients and the internal teams including business executives and stakeholders to successfully deliver solutions for both parties.
An Account Manager is an integral part of a successful company because they are the glue between clients and management. Maintaining an excellent working relationship is vital to business growth. Account managers maintain a portfolio of clients they work with and must have excellent organizational skills as well as a solid managing process. Their managing process begins with client information and goals, timelines to finish any project or follow up on needs, monthly and quarterly initiatives, and forecasting each account metrics for internal and external stakeholders.
The role of Account Manager is highly social and dependent on time-keeping abilities because each manager is responsible for their own portfolio of clients and growing that portfolio in their territory. This means that an Account Manager may be away from their desk for several hours in meetings or happy hours with clients but will still need to complete any work needed such as reporting, tracking budget expenses, and tracking client visits and information. Since this role is very independent it can be seen as volatile if there is no obtainable success seen by management.
If you are applying for an Account Manager position, your resume should include proven account management experience with other companies including how many clients you maintained, your growth for the company, or any achievements received internally. Communication is vital so be sure to outline any seminars you may have spoken at, any large meetings you ran, or your line of communication if you worked directly with high level executives or stakeholders. Organization is also mandatory so highlighting your ability to manage multiple projects in a timely manner while still maintaining strict attention to detail to each clients’ needs helps to display your skills. Since the position is sales focused, adding negotiation and presentation skills are an excellent way to show you have the ability to get the best deal for the company. Keep in mind that this position typically requires a Bachelor of Science or a Bachelor of Arts in Business or equivalent.
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