The Public Relations Account Coordinator serves is an entry-level agency position. The role of the account coordinator is to accept tasks delegated by higher ups to maintain the agency’s integrity, and serve as a foundation for the campaign to build upon.
Account coordinators usually aren’t trusted with a lot of client-facing communication, but are usually an essential part keeping thing running smoothly behind the scenes. They build media lists, taking notes in meetings, research conferences and speaking engagements, tracking media coverage, and assisting with reports, event plans, and other relate materials.
Account coordinators report to account executives, account supervisors, account directors, and PR vice presidents.
While this role doesn’t show off too much creative potential, it does require to cultivate the other skills needed to survive in a PR agency environment, like time management, organization, writing/presentation skills, and understanding how the work you’re doing connects to the big picture. There are a lot of tasks to coordinate, and being independent enough to manage yourself is crucial.
If you’re considering applying for an account coordinator position, your resume should show interning experience, preferably in an agency setting. It should also show that you’re comfortable taking on tasks that seem trivial and are a team player. It should showcase you ability to multi-task, and that your able to take direction.
Public Relations Account Coordinator Resume Builder Power Words: detail-oriented, organized, time management, support, team player, multi-task, writing, research
Public Relations Account Coordinator Resume Sample
- Accountable for attaining pre-set production goals each month
- Assisted in the day-to-day administration of marketing, public relations and advertising initiatives to attract potential customers and retain existing ones for the agency’s clients.
- Assisted with mailings.
- Attended the needs of the client and continually sought ways to add value to the client-agency relationship.
- Contributed toward new business pitches
- Created and/or provided feedback on project estimates and timelines.
- Developed and maintaineda working-level understanding of assigned client’s industries, company culture, products/services and strategic communication plan
- Drafted content including press releases, social media releases, pitches and blog posts
- Fielded and processed internal information requests.
- Maintained a high level of awareness with client activities, detail-oriented program and project management and professional communication with key client contacts as needed.
- Maintained current work-in-progress records and archives of past project information as appropriate.
- Participated in and documented discussions during client meetings and conference calls.
- Participated in key industry forums and social media platforms
- Prepared account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence.
- Proactively communicated with clients on a daily basis in a professional, efficient manner.
- Provided administrative and customer service support to account executives, media planners and client services managers.
- Provided insight into key trends in client industries and helps to create story ideas that generated coverage and buzz
- Reviewed vendor quotes.
- Supported the implementation of both traditional media and social media campaigns
- Verified production specs
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