A Brand Ambassador represents a product or service, and interacts with a specific target audience on behalf of their brand. A brand ambassador can be useful for many communications and branding purposes, like raising awareness, generating leads, customer acquisition, and bolstering overall images.
Brand ambassadors can be a complex, full-time position or a part-time, event specific job. Their job is to embody the core values of a company or organization, an aligning their likeness with it so much that interacting with the ambassador feels like you’re interacting with the brand. They frequently travel to trade shows, conferences and conventions to help create buzz and drive traffic to whomever they are representing. Depending on the brand, you may also find them connecting directly to consumers at festivals, sporting events, concerts, and other live events. A company can either hire brand ambassadors directly or by a firm. Brand ambassadors are often enrolled by food, alcohol, sports, music, and clothing companies.
Brand ambassadors report back to marketing associates, marketing directors, and brand managers.
To be a brand ambassador, you should have excellent written and verbal communication skills. Your passion should also be contagious, inviting potential customers and fans to be a part of your experience – and brand. Extroverts thrive at this position most. Finally, you should have a knack for translating a brand’s personality to real life.
If you’re considering applying for a brand ambassador position, your resume should show that you have live event experience, customer service experience, or experience representing a greater entity.
It should also demonstrate your work ethic, as long events demand incredible enthusiasm through long hours. You should also show your versatility as the tasks may change from event to event, and you may receive responses that you weren’t anticipating.
Brand Ambassador Resume Builder Power Words: verbal and written communication, passionate, work ethic, live events, representative, enthusiasm, messaging, marketing, branding.