Digital Content Strategist Resume Sample

Digital Content Strategist Resume Sample

Digital Content Strategist Resume Sample

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AH
A Howe
Antonina
Howe
203 Schoen Brook
Boston
Massachusetts
United States
203 Schoen Brook
Boston
Massachusetts
United States
Experience Experience
07/2013 – present
San Francisco
Digital Content Strategist
Digital Content Strategist
07/2013 – present
San Francisco
Digital Content Strategist
07/2013 – present
  • Assured that all content is optimized for search engines, sharing, and distribution across channels
  • Balanced objectives with focus on the user
  • Balanced the needs of product management, UX, legal, and services to create content
  • Brought a user-focused perspective to content creation
  • Carried out research and presented findings
  • Carried out specific projects and research
  • Collaborated with Account Strategists to guide the strategic direction of client content marketing efforts
  • Conducted competitive and pricing research and recommended pricing standards globally
  • Consumed content provided by the client, client services, and other agencies or from own research, and extract relevant insights to brief and inspire the team
  • Created and maintained functional editorial calendars for corporate content
  • Created email marketing campaigns
  • Developed and implemented a cross-channel content marketing strategy that translates business and marketing goals into meaningful content deliverables
  • Directed and participated in editorial strategy creation and implementation
  • Focused on customer needs and continuously improved content to increase customer comprehension
  • Lead meetings with senior leadership and our clients
  • Measured the impact of work using analytics
  • Provided feedback to internal and external contributors to guarantee that content aligns to strategy and quality standards
  • Researched B2B content marketing and tech news/trends as well as applied learned knowledge across all client engagements
  • Supported documentation that kept users engaged and encouraged adoption of new product features
  • Worked closely with Product Management, Engineering, Marketing, Customer Support and User Experience
  • Wrote and coded clear, friendly online help materials (concept overviews, how-to’s, policies and data feed specifications) that supported users to understand how products work and to troubleshoot issues
  • Wrote brief, persuasive, on-task text for the user interface
Education Education
2010 2013
School of the Art Institute of Chicago
2010 2013
2010 2013

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