The digital content strategist blends creative skills with a technology background, monitoring the bleeding edge of social media, SEO development, HTML, web platforms, and e-marketing,
Digital content strategists function similarly to social media employees, but they’re typically more tech savvy as well. In addition to focusing on the creative content aspects, they’re also responsible for the technical side of the execution, well versed in a variety of web platforms, SEO utilization, and e-marketing platforms. Some positions require HTML knowledge, but how extensive your knowledge needs to be can vary. Ultimately, they’re responsible for aligning most, if not all, aspects of a brand’s web presence.
Digital content strategists often work in conjunction with marketing, public relations, sales, and creative teams. They sometimes work independently, but can also report to web managers, marketing executives, or creative directors.
Digital content strategists should be able to see the full process of web strategy and content. They should have a well researched, creative plan, and see it through digitally. Keeping a cohesive message across a variety of platforms is a crucial piece of this job, and it needs to be supported by technical skills, which will help bolster its success.
If you’re considering applying to be a digital content strategist, you should be creative, methodical, research-oriented, and a quick learner. You should also have a set of developed web skills, but it’s also very important to be able to adjust to the ever-changing digital world very quickly.
A digital content strategist’s resume should demonstrate that you are able to execute both sides of the coin. While many positions focus strictly on just creative strategy or just the technical side of a brand’s web presence, this position is a hybrid. This is a generally new type of position, so be sure to tailor your resume to this specific position.
Digital Content Strategist Resume Builder Power Words: web platforms, wordpress, HTML, social media, trends, creative, strategic, project manager, execution
Digital Content Strategist Resume Sample
- Assured that all content is optimized for search engines, sharing, and distribution across channels
- Balanced objectives with focus on the user
- Balanced the needs of product management, UX, legal, and services to create content
- Brought a user-focused perspective to content creation
- Carried out research and presented findings
- Carried out specific projects and research
- Collaborated with Account Strategists to guide the strategic direction of client content marketing efforts
- Conducted competitive and pricing research and recommended pricing standards globally
- Consumed content provided by the client, client services, and other agencies or from own research, and extract relevant insights to brief and inspire the team
- Created and maintained functional editorial calendars for corporate content
- Created email marketing campaigns
- Developed and implemented a cross-channel content marketing strategy that translates business and marketing goals into meaningful content deliverables
- Directed and participated in editorial strategy creation and implementation
- Focused on customer needs and continuously improved content to increase customer comprehension
- Lead meetings with senior leadership and our clients
- Measured the impact of work using analytics
- Provided feedback to internal and external contributors to guarantee that content aligns to strategy and quality standards
- Researched B2B content marketing and tech news/trends as well as applied learned knowledge across all client engagements
- Supported documentation that kept users engaged and encouraged adoption of new product features
- Worked closely with Product Management, Engineering, Marketing, Customer Support and User Experience
- Wrote and coded clear, friendly online help materials (concept overviews, how-to’s, policies and data feed specifications) that supported users to understand how products work and to troubleshoot issues
- Wrote brief, persuasive, on-task text for the user interface
More Resume Formats
Most Related
