The digital content strategist blends creative skills with a technology background, monitoring the bleeding edge of social media, SEO development, HTML, web platforms, and e-marketing,
Digital content strategists function similarly to social media employees, but they’re typically more tech savvy as well. In addition to focusing on the creative content aspects, they’re also responsible for the technical side of the execution, well versed in a variety of web platforms, SEO utilization, and e-marketing platforms. Some positions require HTML knowledge, but how extensive your knowledge needs to be can vary. Ultimately, they’re responsible for aligning most, if not all, aspects of a brand’s web presence.
Digital content strategists often work in conjunction with marketing, public relations, sales, and creative teams. They sometimes work independently, but can also report to web managers, marketing executives, or creative directors.
Digital content strategists should be able to see the full process of web strategy and content. They should have a well researched, creative plan, and see it through digitally. Keeping a cohesive message across a variety of platforms is a crucial piece of this job, and it needs to be supported by technical skills, which will help bolster its success.
If you’re considering applying to be a digital content strategist, you should be creative, methodical, research-oriented, and a quick learner. You should also have a set of developed web skills, but it’s also very important to be able to adjust to the ever-changing digital world very quickly.
A digital content strategist’s resume should demonstrate that you are able to execute both sides of the coin. While many positions focus strictly on just creative strategy or just the technical side of a brand’s web presence, this position is a hybrid. This is a generally new type of position, so be sure to tailor your resume to this specific position.
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