The digital copywriter knows how to creatively and concisely deliver a client’s specific key message while staying matching their brand. They are the link between a client and their target audience.
Digital copywriters express the same message across a variety of platforms, and it’s crucial that they stay consistent. Their challenges may very from scripting tweets to filling out wireframes for an entire website. Copywriting specifically for the digital world is heavily reliant on analytics. They’re needed to zone in on a target audience, and adjust the copy accordingly. It’s also imperative that digital copywriters take all other branding assets into account when writing, like photos, videos, logos, and any graphic design assets. Digital copywriters also need to be familiar with the industry of their client(s), and aware of how competitors and like companies write. They should also be aware of any emerging digital trends.
Copywriters work heavily with branding and creative teams, photographers, graphic designers, and videographers, as well as public relations, marketing, and advertising departments. They can work either in house or at an agency.
This role requires you to be a very strong writer, creative, and analytical. You should have an innate ability to capture a brand’s essence, and translate it across a variety of digital platforms. You should be able to develop a distinct voice for your client(s), and be connected to how your writing fits with the brand’s big picture.
If you’re considering applying to be a digital copywriter, your resume should show that you’re a creative and strong writer, and that you can capture a brand’s attitude in a compelling way. It should also show your familiarity with a wide variety of social media platforms and web platforms. You should also demonstrate that you’re a team player, and can work with other people and brand components.
Copywriter (Digital) Resume Builder Power Words: writing, creative, work ethic, team player, results oriented, analytical, versatile, quick learner, trend-spotter.
Digital Copywriter Resume Sample
- Assured accuracy, completeness, and neatness of own copy from initial submission to final copy.
- Demonstrated success in writing in multiple voices to target multiple audiences
- Developed copy for digital advertising, large scale web development, and media projects, ensuring continuity across digital channels
- Directed copy and design resources
- Directed final copy production.
- Displayed professionalism to clients and co-workers
- Ensures all work is of the highest possible quality
- Learned content management systems, work flow management and related best practices
- Maintained consistently high standards of writing, which will enhanced the agency-client relationship
- Managed multiple simultaneous projects through all facets of creative development including developing agency assignment briefs
- Met copy deadlines
- Monitored the progress of assigned projects through each phase of development and execution
- Performed other duties and projects as assigned.
- Provided copywriting expertise directly to clients for use with websites, email marketing, and blogs.
- Submitted copy (depending on work assignments for specific accounts) to the senior creative staff for review
- Translated strategy, business requirements, research findings and usability best practices into high-quality, customer-centric and customer-validated products, within the organizations brand
- Worked closely with junior and senior team members to creative effective campaigns.
- Worked directly with clients to assess needs, develop concepts, and design layouts.
- Wrote articles for publication on the web
- Wrote content marketing/SEO pieces and other digital assignments
- Wrote traffic and oversaw compliance and marketing review processes
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