The Copywriter knows how to match a brand to their target audience. By using analytics and research, copywriters know how to write creatively and concisely, tailoring their writing to specific mediums and demographics.
Copywriters not only write to the creative asset that will include their copy, but they also write to the entirety of the campaign and brand. They must be very detail-oriented, as any mistake they make can be permanent, translating to a waste of thousands of dollars. When writing for an international audience, they must also take into account cultural customs, sensitivities, and language translation. It’s also imperative that copywriters match their writing to creative photos and graphic design assets. They should know the industry of their client(s), and aware of how competitors and like companies write. Their writing needs to withstand time as print assets have a much longer shelf life than digital assets.
Copywriters work heavily with branding and creative teams, photographers, and graphic designers, as well as public relations, marketing, and advertising departments. They can work either in house or at an agency.
This role requires you to be a very strong writer, creative, and analytical. You should have an innate ability to capture a brand’s essence, and translate it to a timeless message that’s relevant to print ads, billboards, public transit ads, taxi tops, posters, brochures, and other applicable mediums. You should be able to develop a distinct voice for your client(s), and be connected to how your writing fits with the brand’s big picture.
If you’re considering applying to be a copywriter, your resume should show that you’re able to capture a brand’s attitude in a timeless way that fits a designated medium. It should also show your familiarity with a wide variety of branding assets, and that you can tailor them to each audience. You should also demonstrate that you’re a team player, and can work with other people and brand components.
Copywriter Resume Builder Power Words: writing, creative, work ethic, team player, results oriented, detail-oriented, thoughtful, analytical, trend-spotter.