The Web Content Writer is a content writer that specifically writes a variety of content for the Web including articles, reviews, blogs, manuals, and much more. Web content differs from other content because it must grab the attention of an average user who simply scans for keywords and facts. By using bold, engaging, and active titles with little but important content below, a Web Content Writer can grab the attention of a reader and keep their attention longer than an average written article. Another tactic used are bullet points to highlight the information they want their reader to obtain.
Web Content Writers are hired for many different reasons, which may include editing web pages for better readability or a clearer message, proofread content before available on the web, write content for an employer based on the materials and information they’ve supplied, or research, write, and edit material from scratch. Due to the digital, fast-paced nature of the work, Web Content Writers must be familiar with several different platforms and can easily use the web or digital content management systems. Communication is key in this position since a hiring manager has specific needs, guidelines, and deadlines and the information must be correct the first time.
In order to be a successful Web Content Writer, they must have excellent title writing abilities as well as meta keyword use, search engine optimization (SEO), and description tags attached to a webpage for easy to locate web pages. Depending on the need of the employer, some writers must also be able to write in HTML or XML. The end goal of each writer is to achieve an optimal web page for search engine visibility, as well as achieve readability, legibility, usability, and credibility.
If you are considering applying for a Web Content Writer position, then your resume must include any and all platforms or technology used for writing on the web. This may include WordPress, UpWork, ezine, or if the job description requires HTML work, you may have worked with popular content management systems such as Drupal, Convio, Kintera, etc. Content writers must also have a high standard of writing practices, which can come from programs in journalism, English, or mass communications since each of these focus on editing, grammar, ethics, and style. Some companies or clients may ask for a portfolio of work, be prepared with an online portfolio with several written articles or any documentation of edited work.
Web Content Writer Resume Builder Power Words: web, content, writer, communication, journalism, editing, SEO, HTML, XML, digital, online, media, article, blog, and documentation.
Web Content Writer Resume Sample
- Adapted tone and style to engage specific audiences
- Assisted with efforts to examine and analyze the site structure and content to improve SEO and navigation and increase the engagement of website visitors
- Assisted with efforts to improve the website user experience by crafting help text, explanatory text and instructions for specific processes
- Checked completed work for accuracy
- Combined and rearranged data from source documents where required
- Complied with data integrity and security policies
- Contributed to the creation of content for other digital and print communications efforts by writing or editing stories, articles, interviews, promotional copy and email marketing messages
- Edited own work to ensure quality standards are met for the company and the clients.
- Ensured that material developed is factually and technically accurate, as well as interesting and engaging
- Entered data from source documents into prescribed computer database, files and forms
- Managed an ongoing list of projects and tasks.
- Monitored trends, best practices, emerging technologies, and risks
- Recorded pertinent internal and client conversations on content writer activities that affect on the client experience.
- Responded to requests for information and access relevant files
- Shared best practices, trends and tips with internal teams.
- Stayed current for new developments and changes in search optimization
- Used a content management system to make both routine and advanced updates and edits, including building webpages and uploading pictures
- Used site manager tools to publish content and maintain professional looking web pages per the company’s stylistic guidelines.
- Utilized CRM tools to implement task workflows on schedule
- Verified data and correct data where necessary
- Worked in conjunction with SEO analysts to synchronize content and other optimization strategies to drive more relevant traffic to clients’ websites.
- Wrote and edited a wide variety of website content in a clear, engaging and conversational style to appeal to website visitors and motivate them to take desired actions
- Wrote feature articles, news blogs, and other original online content that engages readers with clear, captivating, and conversational language
- Wrote original informative, interesting and SEO-rich content for clients’ websites, including landing pages, blog posts and press releases.
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