Media Strategist Resume Samples
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Media Strategist Resume Samples
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CW
C Wuckert
Christ
Wuckert
6687 Emanuel Wells
Houston
TX
+1 (555) 559 3629
6687 Emanuel Wells
Houston
TX
Phone
p
+1 (555) 559 3629
Experience
Experience
Houston, TX
Media Strategist
Houston, TX
Barton-Prosacco
Houston, TX
Media Strategist
- Work with internal teams to oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations
- Work with cross functional TEGNA teams (Marketing, Creative Services, Paid Search, Display, Analytics, etc.) to manage processes
- Manage demand generation campaigns on Facebook, Instagram and ad-networks
- Create final media recommendation and provide detailed strategy and rationale that supports planning decisions
- Assist Campaign Analysis team in strategic analysis of campaigns and provide recommendations for future media plans
- Provide insights and analysis on all KPIs and performance metrics
- Create final media recommendation and provide Account Leadwith detailed rationale that supports planning decisions
Philadelphia, PA
Digital Media Strategist
Philadelphia, PA
Kozey-Senger
Philadelphia, PA
Digital Media Strategist
- Providing day-to-day management of Field Marketing media plans including: strategic planning, execution details, budgets and accounting
- Leading team in setting strategies for developing strategic media plans
- Digital strategy and execution for social networks and web
- Works closely with editorial, marketing and media relationships teams by participating daily in communications calendars and content development processes
- Develops digital media and marketing strategies for internal clients and the company at large. Provides insights and analysis that drive successful campaigns. Implements social programs that directly support business objectives and goals
- Manages enterprise-level social intelligence and publishing tools. Assists in the development and implementation of paid social media campaigns. Builds client recommendations and is responsible for daily optimization of campaigns
- Manages social media and department calendar. Schedules, publishes and tracks performance of social activity. Communicates results back to media and marketing teams along with recommendations
present
Los Angeles, CA
Senior Media Strategist
Los Angeles, CA
Spencer Inc
present
Los Angeles, CA
Senior Media Strategist
present
- Effectively handle proactive and reactive media requests – from planning to pitching and securing
- Negotiate the best rates and schedules in each market taking into consideration market conditions, historical pricing and pre-emption levels
- Perform campaign analysis directly relevant to optimization and/or planning and buying decisions. Contribute to campaign analytics and insights development
- Independently facilitate and attend client meetings, calls, and participate in marketing planning and execution
- Maintain all market buys and projects from beginning to end
- Reconcile invoices each month adhering to a 60 day payment policy
- Coordinate with Traffic to ensure that all confirmed buys are uploaded by deadline to ensure active stations are receiving traffic detail
Education
Education
Bachelor’s Degree in Communications
Bachelor’s Degree in Communications
Carnegie Mellon University
Bachelor’s Degree in Communications
Skills
Skills
- Excellent communication skills
- Ability to work both independently and collaboratively within a team
- An insatiable passion for solving analytical problems using quantitative and qualitative approaches
- Develop actionable insights from a wide variety of data sources
- Work with internal and external teams to ensure all online marketing efforts are effectively tracked and reportable
- Develop expertise in TubeMogul’s product offerings and resources
- Prepare materials for client meetings in partnership with Senior Media Strategist and Sales team
- Communicate with internal operations teams to gain insights on historical campaign performance, inventory availabilities, targeting options, and product updates
- Respond to requests from the Sales team including creating site lists, checking inventory, providing unit specifications and pulling research
- Provide insights and analysis on all KPIs and performance metrics
15 Media Strategist resume templates
Read our complete resume writing guides
1
Creative Media Strategist Resume Examples & Samples
- Develop a broad understanding of all New York Times assets
- Collaborate with any relevant areas of the organization (including Ad Products, T Brand Studio, Ad Operations, Research, Marketing, Events, eg) to create integrated programs for clients
- Articulate and develop innovative marketing programs
- Brainstorm and write content strategy briefs
- Utilize research and data to articulate and support sales stories
- Manage custom campaigns and promotional aspects of programs when relevant
- B.A. or B.S
- 5 years of cross-platform Editorial or Advertising experience
- The ideal candidate will have social media, content strategy and advertising experience
- Extensive experience in working in collaborative sales processes, including the interaction required in an advertising sales environment
- A deep understanding of the current social, branded content, digital, mobile and tablet landscapes
- Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by The New York Times Media Company
- Dynamic team building, leadership and public speaking skills required
- Excellent writing and PowerPoint skills a must
- Some InDesign and Photoshop skills ideal
2
Media Strategist Reach Resume Examples & Samples
- 1-2 years media experience in sales, sales planning, account management, or order management
- Service first attitude, relentless focus on providing solutions for our clients and enabling their success
- Good phone manner and polished writing skills; ability to confidently present to small- to mid-sized groups
- Ability to manage many concurrent requests, prioritize multiple projects, and diplomatically manage expectations for multiple clients
- A bachelor’s degree in business, marketing, advertising or related field is preferred
3
New Media Strategist Resume Examples & Samples
- Leverage a passion and an understanding of baseball, the fan experience, social platforms and emerging digital media technologies to create novel and engaging solutions to presented challenges
- Proactively employ a mix of strategies and tactics to drive awareness and fan engagement in support of social media and broader digital initiatives
- Preparing and managing a content calendar that blends long-term marketing initiatives and planned editorial content, with short-term trends, pop culture and individual team voice
- As the management of MLB and Club accounts involves a lot of moving pieces, the club social producers must be extremely organized, able to keep a multitude of details straight, understand the impact of timelines, and be flexible to meet a social landscape with changing situations and capabilities
- Set and analyze campaign/project performance against the appropriate benchmarks and goals, with the final findings being compiled into a report providing optimization opportunities and future strategy development
- Effectively collaborate within a group of varied personalities, work styles and departments to drive and to maintain project goals and work to find solutions as hurdles may arise
- Job requires travel about 15% travel, and occasional work on weekends during Jewel Events (Spring Training, All-Star Weekend and Postseason) as the baseball schedule dictates
- Four year degree is required
- 2 – 4 years of work experience in a professional services environment; consulting, advertising or social media experience is a plus
- PowerPoint, Photoshop, Excel experience
- Sense of humor
4
Performance Media Strategist Resume Examples & Samples
- Communicate media plan’s strategic vision
- Oversee Search, Social, Programmatic media
- Identify and negotiate strategic technology partnerships including DSP, DMP, and others
- Educate and express a clear point-of-view in the best use of current and emerging media
- Proven success in leveraging the power of big data in optimizing media campaigns; be very comfortable with deep data-based decision-making
- Optimize Video and Display marketing campaigns across DSP, DMP, and Ad Serving platforms
- Inspire our partners to drive innovative and effective media ideas across multiple platforms
- Media lead for enhancing our owned channels
- Minimum 5-7 year’s performance media experience
- Expertise in aligning KPI’s with data systems and campaign goals
- Advanced understanding and experience with DSPs, DMPs, 3rd Party data, and Ad Trafficking
- Required specialties include integrated (TV, digital, SEM, Social, mobile, etc.) marketing and media planning across devices
- Knowledge of qualitative and quantitative research practices for market data, consumer insights and media metrics
- Advertising and media professional with deep understanding of brand equity and consumer definition, behaviors and motivations
- A proven track record of innovative and results-oriented media and marketing strategies from launching brands to direct response conversion, all while guiding consumers through the purchase funnel
- Gaming experience a plus
- Graduate degree in analytics, marketing or other related field
5
Media Strategist Resume Examples & Samples
- At least five years experience working in media analytics or related field
- A strong feel for media content, a deep passion for understanding social sharing behaviors and curiosity about the mechanics of the social web
- An insatiable passion for solving analytical problems using
6
Media Strategist Resume Examples & Samples
- At least five years’ experience working in media analytics or related field
- Ability to work both independently and collaboratively within a team
- Ability to balance a fast paced working environment with the need for precision
- An insatiable passion for solving analytical problems using quantitative and qualitative approaches
7
Digital Paid Media Strategist / Planner Resume Examples & Samples
- Demonstrated skills in digital response generations and conversion to leads to wins
- Demonstrated experience with digital media and agency management
- Demonstrated experience leveraging web analytics tools and digital data and metrics to inform strategies
- Strategic thinker who can collaborate with a diverse set of stakeholders and a proven ability to influence cross-functional teams and external partners
- Demonstrated written, oral communication and presentation skills with diplomacy necessary to guide, influence and convince others even in situations without formal authority
- Experience in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations like IBM
- Experience working in a Business to Business (B2B) marketing agency, supporting clients like IBM is preferred
8
Emerging Media Strategist Resume Examples & Samples
- Manage day-to-day social activities including posting on relevant blogs and seeding content (video, message posts, apps, infographics etc.)
- Work with Sr. Content Manger to procure shareable content appropriate for specific networks to both spread our brand and our content and links
- Serve as onsite event social content creator and publisher at key industry events
- Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from new audiences
- Identify key opportunities for themes that are trending both in social and popular culture that AOL can play a role in, work with reporting manager to identify our role and develop executional programs to leverage those moments
- Execute regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channel
- Work alongside the Digital Marketing and Content functions to help distribute content that educates and entertains our audience
- Drive consistent, relevant traffic and leads from our social network presence
- Track, measure and report social marketing metrics along with recommendations for enhancing presence
- Explore new ways to engage and new social networks to reach our target buyers
9
Senior Media Strategist Resume Examples & Samples
- Utilize market research to understand the target audience and their specific media habits in various US markets
- Maintain all market buys and projects from beginning to end
- Post and analyze media campaigns
- Communicate with up-line managers regarding successes or issues within any market
- Reconcile invoices each month adhering to a 60 day payment policy
- 5-7 years’ experience of media planning/buying
- Experience evaluating and purchasing all media channels, traditional and non-traditional
- Strong project management skills
- Determination, diplomacy, and good interpersonal skills
- Experience working with media buying software (MediaOcean, Medialine, etc)
- Proficiency with basic computer applications including MS Office Apps (Outlook, Word, Excel, PowerPoint, etc.)
- Knowledge of Canadian broadcast and media environment a plus
- Experience in sports marketing/media a plus
10
Digital Media Strategist Resume Examples & Samples
- 5+ years of experience in digital media, media planning; experience working at an agency or publisher preferred
- Excellent writing and communication skills
- Ability to explain strategies
- Passionate about staying current on media industry trends and news
- Self-starter and independent worker with drive
- Ability to handle high volume of work and prioritize multiple projects while maintaining attention to detail
- Proficient with Excel, PowerPoint and Word
11
Assistant Media Strategist Resume Examples & Samples
- Help build a media plan; work closely with consumer and media strategists, and investment specialists to develop holistic communications plan
- Use qualitative and quantitative research to develop consumer insights, role of channel, budget allocations, and begin to develop analytical skills
- Work collaboratively with Strategists at all levels to craft RFPs and brief Investment teams on insights and strategies
- Oversee and coordinate resolution of billing and discrepancies within designated timeframe
- Bachelor’s degree required with related coursework in advertising, marketing, and/or communications
- 0-1 year media planning/buying experience (internship strongly preferred)
- Proficiency with Microsoft Desktop programs, especially Excel
- Ability to communicate concisely and clearly both orally and in writing
- Strong organizational and analytical skills
- Detail-oriented, organized, good follow through, ability to multi-task, and work well under tight deadlines in a fast paced environment
12
Content & Media Strategist Resume Examples & Samples
- 1) Research, write, and edit content about his/her assigned division, focusing on the following: research findings, projects, and thematic research areas; and Caltech faculty, students, and staff
- 2) Pitch story ideas to media to garner appropriate and accurate coverage and respond to media inquiries
- Work closely with faculty, staff, and students to define and implement a communications strategy for an assigned academic division
- Proactively identify stories, gauge their newsworthiness, and advise the division on a media relations strategy
- Write press releases, media advisories, magazine articles, web content, photo captions, and other material, and move documents through institutional review process
- Pitch stories to journalists to garner appropriate and accurate coverage
- Respond to media inquiries and interview requests, developing contacts in the media
- Provide strategic advice on complex communication issues to senior management
- Craft key messages and talking points, and coach experts on how to explain their findings to lay audiences
- Work with colleagues responsible for social media and multimedia to determine the best channel for disseminating complex scientific information. Assist with the creation of multimedia assets as necessary
- Stay abreast of science policy, journalism, and best practices in science communication
- As needed, write other stories about Caltech, including about events, student activities, and alumni
- A bachelor’s degree, in journalism, communications, English or a science-related discipline
- A minimum of five to eight years of writing and/or media relations experience required
- Familiarity with scientific/technical terms and the ability to comprehend research and academic writing and “translate” it for different audiences, including the media and the general public, depending on the distribution channel
- Excellent writing, interviewing, and organizational skills; ability to handle simultaneously several projects at different levels of completion and to work as a member of a creative team; computer experience required (Macintosh OS X); ability to write under tight deadlines essential
- Excellent interpersonal skills; the ability to work with senior leadership, faculty and staff to provide strategic counsel
- The ability to multitask and to and work well under deadline pressure with high energy and a positive attitude. He/she must bring a commitment to continual improvement and a commitment to diversity and inclusion of varying views, including the ability to interface with people at all levels within the organization
- Some evening and weekend work will be required. May need to travel by car or airplane for assignments. Must have valid California Driver’s License
- Preference will be given to candidates who demonstrate the ability to express a story through words, pictures, moving images, and multimedia. The Content Strategist and Media Strategist is not expected to bring all of these skills, but he/she must demonstrate the ability to select the medium that will best tell the story
- Experience in a higher education news or media relations office is preferred
13
Platform Media Strategist Resume Examples & Samples
- Basic understanding of the various platform technologies utilized by Trilia across disciplines (search, social, and traditional programmatic technologies)
- Manage and mentor an assistant, helping them to grow and become proficient in the Platform space
- Partner with internal teams to understand the client’s marketing goals and nuances and communicate these clearly to the platform buying team
- Work closely with Platform buying teams on plan recommendations and be able to speak to the buys with clients
- Have deep understanding of third party ad-servers, rich media vendors, and other tracking technologies that can be incorporated into buys
- Owns spec document and communication with client and internal team on asset needs
- Own billing and operations – ensuring authos and insertion Orders are accurate and billing reconciliation is completed on time
- Create and ensure accuracy of traffic sheet- coordinating between client, internal and Platform buying teams
14
Media Strategist Resume Examples & Samples
- Bachelor’s degree in Communications, Marketing, or Business Management or equivalent education and experience
- At least 1 year of experience in direct marketing, advertising, media or brand marketing experience including implementation of offline, digital, mobile or emerging campaigns
- At least 1 year of experience working with a digital ad serving platform for reporting and/or campaign setup
- At least 1 year of experience in digital marketing and/or advertising strategy with proven success, preferably within the travel industry
- Working knowledge of using media and digital technologies within marketing and advertising campaigns
15
Media Strategist / Planner Resume Examples & Samples
- Building effective campaign plans using detailed media flowcharts
- Securing and negotiating the best rates and terms for all types of media to support media plan
- Keeps up to date with industry research figures, including audience delivery numbers
- Monitors buying strategies; liaising and building relationships with clients and media sales companies
- Collect and analyze sales and consumer data
- Identify the target audience for a particular media campaign and decides how best to communicate to that audience
- Book all media using new and existing media partners
- Ensures advertisements run accurately so the desired media message is seen and heard by target audience
- Prepares client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign
- Undertakes research using a wide range of specialist media resources
- Works on a wide range of client accounts at the same time, often juggling various projects and deadlines
- Strong analytical and problem solving skills
- Microsoft Office Suite and standard computer proficiency
- Proficient and familiar with multiple sales and media scheduling platforms
- Understanding of media assets, terminology, and delivery reports
- 5+ years of media planning at major advertising agency
16
Associate Media Strategist Resume Examples & Samples
- Manage the day-to-day execution of evaluating campaign performance and delivery while proactively recommending tactics for campaign optimization
- Lead in securing third party inventory for critical campaigns
- Assist in the development and execution of network wide strategic plans to maximize network efficiency
- Capture advertiser demand trends to offer creative and proactive solutions to maximize success
- Become an expert in evaluating third party reporting and help troubleshoot issues
- Work closely with multiple groups within YuMe, sometimes across different time zones to identify inventory availability for video ad campaigns
- 1+ years of experience in online media planning, ad networks, or online media buying; programmatic experience a plus
- Must be a self-starter and comfortable working in a team-oriented, results-driven environment with an ability to translate strategic recommendations into actionable content
- Ability to clearly and persuasively communicate to internal and external audiences
- Must be a self-starter and comfortable working in a team-oriented, results-driven environment
- Strong quantitative skills and highly proficient with Excel
- Must understand the basics of online media planning/buying – i.e. pricing models (CPM, CPA, CPCV, vCPM etc.), performance metrics (CTR, VCR, etc)
- BA/BS degree or equivalent
- Excellent customer service and organizational skills
- Possess a problem solving, troubleshooting, resourceful mindset
- Passionate about the online space and have terrific grasp of the online media landscape, players and channels – online video a plus
- Proven to organize and retain large amounts of information and use it logically when solving complex problems
- Ability to thrive in a fast-paced, fast-changing environment
17
Assistant Platform Media Strategist Resume Examples & Samples
- Assist in the design and implementation of tactics that deliver against client goals across search, social and display
- Understand strategies, tools, and data that can be leveraged to make campaigns more successful
- Handle daily campaign maintenance including bid strategies, performance tracking and pacing reports
- Develop understanding of third party ad-servers, rich media vendors, and other tracking technologies that can be incorporated into buys
- Maintain current knowledge of growth and changes in the marketplace
18
Lead Media Strategist Resume Examples & Samples
- Lead online campaign strategy, planning and execution for search (paid and organic) and social campaigns
- Understand, define and communicate how search and social behavior meshes with the online media ecosystem, as well as how it impacts higher level business goals
- Lead and manage client proposals and presentations
- Create SEO roadmaps and deliverables
- Manage day to day tasks for paid search and social campaigns including budget management and pacing, campaign optimizations, client status meetings, reporting and analysis/recommendations
- Minimum of 3-5 years of experience performing SEO/SEM experience, preferably in a client-facing role
- Bachelor’s Degree in marketing, advertising or some related discipline
- Strong understanding of SEO/SEM practice and methodology – including architectural and design competencies, content and writing knowledge, and off-page link and promotion understanding
- Strong understanding of SEO/SEM tool sets and search analytics tools; Google Analytics, Omniture, and Kenshoo experience a plus
- Experience running and optimizing paid social campaigns – Facebook, Twitter, Instagram, Linked In
- Understanding of basic HTML and dynamic web development
- Advanced knowledge of MS Excel, Word and PowerPoint
- Must be detailed oriented, have strong presentation and project management skills and excellent verbal and written communication skills
- Must like to have fun, values team collaboration, and be nice to others
19
Digital Media Strategist Resume Examples & Samples
- Digital strategy and execution for social networks and web
- Data, analytics and market intelligence
- Communications and creative contributions
- Bachelor’s degree in communications, marketing, public relations, journalism or related field,
- 4+ years of related digital communications experience. Ideal candidate has experience in paid social campaigns and analytics and content strategy development
- Demonstrates ability to operate independently. Comes forth with proactive suggestions, plans, reports and process improvements. Understand and operates with a sense of urgency when needed
- Multi-media expertise to include photography and video production
- Experience with enterprise-level social management tools and strong understanding of useful social KPIs. Understands how to use data to conduct analyses that drive action
- Excellent writing and grammatical skillset
- Willing to travel a few times a year for industry event support
- Experience with publishing to and tracking analytics across all major social networks and webpages. Experience in WordPress, Google Analytics required. Experience with social tools such as Spredfast, Everyone Social, Photoshop, Trello, and Pardot highly preferred
- Experience working with and developing for cross-functional teams such as marketing, corporate communications, public relations and social media. Demonstrated project management experience
20
Digital Media Strategist Resume Examples & Samples
- A minimum of 2 years experience directly managing paid search campaigns
- Display advertising experience is a plus [experience working with ADX, DFA/DCM and/or DBM, an even bigger plus]
- Demonstrated ability to contribute to upfront media strategies
- Thorough understanding of direct response marketing in the digital age; media planning
- Google Adwords Certified
21
Senior Media Strategist, Customer Marketing Resume Examples & Samples
- Develop, implement and optimize a customer lifecycle marketing program that delivers results/profitability in close collaboration with cross-functional partners
- Develop testing pipeline for customer lifecycle marketing program to improve media productivity utilizing direct marketing best practices
- Approve creative development of customer lifecycle marketing program
- Develop story and communicate results and forecast for customer lifecycle marketing program
- Identify trends in the business or market that will impact media or product productivity and provide recommendations for addressing
- Develop plan and own implementation of new capabilities/vendors/processes
- Align tactical work and prioritization of this work with channel partners
- Solve complex problems; takes a new perspective using existing solutions and approaches changes with flexibility
22
Programmatic Media Strategist Resume Examples & Samples
- Act as the key relationship lead for service- and technology partners, including contract negotiation and management
- Be the strategic point of contact for Programmatic to internal and agency constituents
- Act as a key point of escalation for campaign-related issues, and partner with internal and external teams to drive resolution in a timely manner
- Ensure consistency in the approach, governance and process across business units, agencies, service- and technology-partners
- Participate in the active tracking of performance across all campaigns and regularly review campaign performance with teams
- Partner internally and with agency service-partner teams to develop optimization recommendations and ensure campaigns are meeting/exceeding goals
- Ensure strong collaboration and integration across Cisco digital and media teams
- Assist in the development of internal training curriculum for programmatic principals, methodologies and tools
- Ensure that the content strategy is aligned to the digital strategy
- Management of technology that will enable the dynamic creation of content to ensure that we can quickly address performance of content in market and scale across countries
- 7-10+ years of developing and leading integrated digital media strategies, plans and campaigns
- Knowledge & strategic application of marketing capabilities such as DMPs, DSPs, and other campaign tools
- Media strategy experience in the technology category or global/international experience is required
23
Platform Media Strategist Resume Examples & Samples
- Acts as the "Go To" person on assigned accounts and directs workflow to junior team members
- Writes in a logical flow and is able to present and defend recommendations
- Maintains familiarity with the client procedures as well as knowledge in the industry
- Has a strong command of industry research and agency resources
- Able to write and present media recommendations and media plans
- Assists in planning overall budgets and maintains budgets through planning cycle
- Acts as a checkpoint for all media documents and buys
- Is well organized, detail oriented and demands accuracy
- Prioritizes and manages flow of work to ensure timely delivery of projects
- Inspire creativity and pro-activity of media staff
- Foster strong internal / agency communications and relationships
- Establish and maintain client and vendor relationships
24
Assistant Platform Media Strategist Resume Examples & Samples
- Become familiar with various platform technologies utilized by Trilia across disciplines (search, social, and traditional programmatic technologies)
- Understand and maintain digital specs
- Understand trafficking and measurement needs in order to create effective traffic sheet documents
- Coordination of outside vendor meetings and presentations
- Assist in creation of digital media “buys” and recommendation decks
- Provide research support on latest opportunities in the platform space
- Assist in POVs on key trends
- Support campaigns by providing QAs and delivery insights
- Coordinate with platform assistant buyers on client nuances and objectives
- Support billing and operations – creating authos, insertion Orders and handling billing reconciliation
25
Digital Media Strategist Resume Examples & Samples
- Providing day-to-day management of Field Marketing media plans including: strategic planning, execution details, budgets and accounting
- Facilitating the researching, negotiating and executing advertising placements in a variety of local media, including: Traditional, Broadcast, Digital, Billboard, Mobile and Social
- Managing material delivery in a timely, efficient manner
- Analyzing media placement and results to identify the most cost effective mix by market
- Collaborating with Media Specialists to complete Post Buy Analysis
- Reporting media performance to internal stakeholders
- Serving as role model within the team
- Leading team in setting strategies for developing strategic media plans
- Researching latest media trends
- 5-10 years of experience within Media Agency and/or Marketing equivalent role
- Creative, out of the box thinker
- Proven media negotiation skills
- Ability to work in fast paced environment
- Strong presentation, communication skills
- Strong working knowledge of third party ad servers
- Media experience with digital/programmatic utilizing DSPs
- Familiarity with advertising technologies including behavioral targeting, cookie matching, tag management platforms and exchanges
- Experience working with Marketo or similar automation systems
- Demonstrate ability to lead, motivate, influence and facilitate change with others
- Ability to multi-task with strong organizational skills and attention to detail
- Must be proficient with Excel, PowerPoint, Word
26
Senior Media Strategist Resume Examples & Samples
- Provide media relations counsel to clients and account team members across the Ketchum network
- Proactively pitch story angles and secure top-tier press coverage across a variety of verticals, such as lifestyle/consumer, food, technology, business, broadcast outlets; proven ability to secure high-profile coverage
- Effectively handle proactive and reactive media requests – from planning to pitching and securing
- Work collaboratively across departments and client teams to support creative client programs in order to develop innovative and strategic media programs that drive results
- Strategize and execute media relations portion of programs with very limited supervision
- Develop key messages and strategic storylines; participate in spokesperson media training activities; accompany key clients and spokespeople to media interviews and contribute appropriately
- Leverage social and digital channels to deliver messages through storytelling
- Develop support materials and assets; such as pitches, press releases, B-roll, MMR, infographics, short videos, etc
- Conduct market media tours and editorial desk side briefings between clients and journalists in top DMAs; knowledge of television, radio and print vehicles in those key markets
- Establish and maintain media relationships with local/regional, national and key trade media
- Supervise and mentor colleagues, including overseeing media lists and pitches; coaching on media relations best practices; conducting media outreach on projects
- Provide analysis of results to merchandise success to client teams; collaborate with account teams to establish media relations goals within larger PR goals and objectives
- Have a firm grasp of social media and digital channels through a media relations lens; work hand in hand with digital team to offer counsel to clients and account teams, related to media and bloggers
- Participate and contribute to brainstorming sessions for program development
- Uncover, explore and learn about new tools and techniques important to conducting effective media outreach and deploy as appropriate
- Have an eye for and an interest in news; spotting trends and follow the industry
- Five to seven years of experience with demonstrated success of media coverage in top-tier print, online and broadcast outlets
- Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field
- Minimum two years supervisory experience; agency experience a plus
- Current experience pitching top-tier national business and consumer media; proven success in regional and hyper-local pitching
- Evidence of solid contacts throughout the South (GA, NC, SC, TN, TX) and national media outlets
- Strong writing, interpersonal and verbal communication skills
- Ability to handle multiple projects, simultaneously in a fast-paced environment
- Understanding of social media platforms and how to use for media relations
27
Branded Content & Media Strategist Resume Examples & Samples
- Develop dynamic sales presentations and proposals for prospective advertising partners by incorporating research, CGI insight and access capabilities, along with a clear outline of recommended sponsored content opportunities
- Help foster sponsored content ideation that provides relevant, helpful information aligned with the interests and needs of our prospects & clients
- Exercises discretion and independent judgment in regards to matters of significance
- Work with internal stakeholders to develop content plans, outline deliverables, prepare creative specs/requirements, establish campaign performance benchmarks and program budgeting
- Accompany members of the sales team to key presentations and pitch meetings/calls with clients and participate in presentations and attend phone calls with sales reps to consult with clients to establish and understand specific goals and objectives
- Creativity/ideation: Stay current on industry trends, dream up/collaborate to identify fresh ideas to integrate sponsors and advertisers into media campaigns in meaningful ways
- Bachelor’s Degree in Marketing, Journalism, Communications, Advertising or other similar field, preferred
- 3+ years experience in sales support, advertising, marketing, communications, editorial or equivalent; experience working at an agency or publisher preferred
- Copywriting, editing and presentation design background is preferred
- Understanding of the current media environment, including the role of sponsored content marketing in advertiser and agency decision making
- Strong communication, presentation, organizational, time management and problem solving skills
- Knowledge/experience/passion in the active lifestyle space preferred
- Understanding of Google Analytics, Facebook, Twitter, Instagram and other digital marketing and content distribution tools; hungry to learn more about and stay up to speed on new technologies in the media industry
28
Media Strategist Resume Examples & Samples
- Responsible for the stewardship of a media plan from concept to cash
- Develop comprehensive media plans across a variety of digital channels that meet each client’s marketing objectives
- Assemble site consideration set and make recommendations on how to best allocate advertising budgets by utilizing media research tools, Centro’s proprietary tools, and industry/market knowledge
- Develop and issue RFPs to publisher partners; gather and analyze proposals to determine the best media selections, negotiate rates & positioning as required
- Create final media recommendation and provide detailed strategy and rationale that supports planning decisions
- Work with internal teams to oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations
- Assist Campaign Analysis team in strategic analysis of campaigns and provide recommendations for future media plans
- Foster relationships with both clients and vendors
- Accompany Client Development team on external meetings and presentations when applicable
- Support Supervisor & Director in responding to client requests and special projects as necessary
- Facilitate and lead internal status meetings
- Manage timelines and coordination of resources for deliverables owned. Ensure deliverables are aligned and implemented across all teams to meet client’s goals and objectives
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Media Strategist Resume Examples & Samples
- Develop measurable media communication plans for our consumer-facing brand and product campaigns, leveraging a wide variety of different channels – digital and traditional
- Liaise with external media agencies and internal media teams to represent and collaborate on media planning and execution around the globe
- Manage demand generation campaigns on Facebook, Instagram and ad-networks
- Work with the wider marketing team and cross-functional teams to ensure seamless delivery of creative messaging into the world
- Track and optimize campaigns then provide and final campaign analysis
- Oversee, author and/or constructively edit and review all media documents (timelines, POVs, plans, agreements, memos, and correspondence from within and outside the factory and assorted agencies)
- 5+ years experience in a media-planning role at an agency or within a client organization
- Experience working on consumer and/or tech brands developing and executing multimedia campaigns
- Experience with MRI, Comscore, Nielsen
- Experience with media mix modeling
- Experience in global marketing strategy
- Experience in current trends and innovation in media, tracking, analytics and research
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Media Strategist Resume Examples & Samples
- Demonstrated experience in media strategy development and campaign execution
- Experience leading traditional digital media, social media and native advertising strategies & programs
- Knowledge of programmatic media and how to best leverage media opportunities for content amplification
- Agency experience preferred but not required-Strong understanding of key media metrics and ability to synthesize data into analysis & recommendations
- Relentless desire to test, measure, improve and optimize
- Ability to lead and develop trust across organizational boundaries
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Assistant Media Strategist, Brand Connections Resume Examples & Samples
- Assist and participate in the development and delivery of all strategic deliverables including research, analytics, audience profiling, user personas and strategies for multi-platform brand initiatives, including print, linear TV and digital media campaigns, branded content executions and more
- Work in collaboration with clients, accounts and analytics teams to develop program KPIs and reporting structures for brand campaigns
- Prepare and manage media buy authorizations and contracts
- Setup and execute media programs in collaboration with Program Management, Creative and Production
- Monitor digital metrics, make optimizations and assist Analytics in preparing client wrap-reports
- Student of the industry, keeping up on the latest in trends, and emerging platforms or new elements of existing platforms that can be incorporated in digital & connection strategies and campaigns
- College experience or Internship in related field (digital advertising / media / publishers or agencies)
- Experience in client relationships or presentation is preferred
- Excellent communication skills and attention to detail
- High aptitude for managing expectations
- Authenticity, Integrity and Resiliency: takes pride and accountability for the work and possesses the ability to defend the work recommended
- Informed: curious and interested in media industry news and literature
- Collaborative: happy and willing to work with others to create the best possible solutions
- Passion for oneself, our company and the media industry
- Eagerness to excel and grow
- Exceptional organization skills
- Intermediate or advanced experience with Microsoft Excel
- Experience with platform analytics tools such as YouTube Analytics, Google Analytics, and Facebook Insights would be a plus
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Digital Media Strategist Resume Examples & Samples
- Strategize and execute acquisition and retention campaigns including creative development and testing, promotion and audience segmentation
- Collaborate with creative and content teams to develop concepts and campaign assets
- Ensure performance data is tracking accurately through third party platforms and internal tracking systems
- Analyze campaign data, identify actionable opportunities, and measure and report on performance
- Consistent testing to optimize A/S, targeting, bid strategies, and creative
- Serve as an expert on key programmatic business trends and best practices, and proactively communicate them within the organization
- Monitor market trends and competitors, and make formal recommendations on ways OTC can improve
- Develop deep partnerships with DSP partners and ad exchanges
- Generate performance reports to internal and external partners
- Abides by all policies and procedures of Oriental Trading Company
- Maintains regular and predictable attendance
- Must be able to attend face to face meetings on short or little advance notice
- Work in the Marketing Department office environment requires in-person collaboration among colleagues and contractors
- Expertise in all forms of display: direct buy (on platforms such as Facebook, Adwords, etc), working with DSPs, ad exchanges, ad servers and creative formats
- Solid understanding and practice of direct response techniques
- Advanced Excel and analytical skills
- An excellent multi-tasker, communicator, and extremely detail oriented
- Ambitious, creative team player
- Proficiency in Word, Excel and PowerPoint
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Recruitment Media Strategist Resume Examples & Samples
- Collaborates with business partners to design, execute and oversee recruiting marketing needs that lead to actionable business results
- Manages recruiting marketing projects and campaigns from concept through delivery
- Produces high-quality, complex and customized recruiting marketing deliverables
- Manages large vendor relationships to ensure recruiting marketing contracts/budgets and resources are being managed effectively, using data to hold partners and vendors accountable for results
- Oversees pilot marketing initiatives, bringing in others to support as needed
- Identifies and operates within established budgets for projects of significant scope, media spend, and is accountable for recommending cost-effective methods
- Leads recruiting marketing measurement, analytics and reporting - brings new measurement approaches to the team for consideration and educates on marketing trends
- Participates in and/or leads cross-functional recruiting team projects
- Minimum of 5 years of advertising/marketing/communications and/or employment brand experience – account management experience a plus
- In lieu of a bachelor's degree, 3 years of marketing experience and 2 years managing large-scale, externally-facing projects
- Vast online knowledge with experience in digital advertising, social media and content marketing with some subject-matter expertise
- Knowledge of media planning and placement, including the ability to align creative with the appropriate media approach
- Understands most elements of brand marketing and how to effectively deploy them
- Demonstrated ability to manage the creative development process and a variety of complex marketing projects end-to-end, with limited involvement from manager
- Able to apply qualitative and quantitative consumer research learnings in the creative development process; monitors results and takes action as needed
- Excellent verbal, written and presentation skills; able to present ideas/perspectives in visual and convincing way
- Demonstrates credibility by building strong, collaborative relationships with internal and external stakeholders
- Strong customer service orientation and problem solving/negotiation skills
- Able to work under pressure and prioritize tasks in a high-volume work environment where guidelines, needs, and deadlines often change
- Computer proficiency with solid working knowledge of Word, Excel, PowerPoint and Sharepoint
- Ability to lead day-to-day management of pay-per-click (PPC) campaigns
- Ability to analyze performance metrics and identify areas for optimization on a regular basis
- Experience building campaigns, managing keywords, consulting on ad copy and media planning - experience in creatively driving marketing strategy, new ideas and solutions
- Excellent communication and presentation skills with the ability to influence senior leadership and gain consensus among peers in a matrix environment
- Demonstrated ability to set clear expectations and provide regular feedback to external partners and vendors
- Strong analytical skills and ability to recognize and apply trends
- Business acumen/knowledge, makes sound judgment calls, displays innovation and has self-motivation
- Demonstrated experience in vendor management and contract negotiation
- Applied knowledge of Google AdWords and Google Analytics a plus
- Gainshare bonus of up to 24% of salary (paid to all employees based on the company’s achievement of annual performance objectives)
- Ongoing training and opportunities for career advancement
- Diverse, welcoming culture with Employee Resource Groups
- Casual dress
- Wellness program with discounts & rewards, and onsite gym
- Onsite healthcare and the standard benefits (medical, dental, vision, 401k)
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Digital Media Strategist Resume Examples & Samples
- A minimum of 5 years’ experience in paid search or display advertising managing client campaigns
- Thorough understanding of direct response marketing in the digital age and media planning
- Proficient in MS Office, with an expertise in MS Excel and Powerpoint
- Google Adwords Certified and Google AdPlanner
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Media Strategist, Craftsman Resume Examples & Samples
- Identify and develop media opportunities to drive traffic, increase reach, acquire new customers, and increase sales
- Serve as subject matter expert in aspects of paid media: social, search and display
- Collaborate cross-functionally to plan, develop and deliver dynamic, world-class digital media campaigns
- Collaborate with internal digital marketing team members and external agencies to develop and manage digital marketing campaigns including email, CPC/CPA programs, paid search, SEO, display, mobile and social
- Proactively develop external partnerships and support contract negotiations with external partners and/or vendors to maximize efficiency and effectiveness of the digital marketing investments
- Provide budget oversight and project management of campaigns
- Track performance of digital marketing campaigns and KPIs
- Evaluate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market and competitive conditions
- Provide campaign reporting that includes actionable insights and optimization plans to business leaders
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Integrated Media Strategist Resume Examples & Samples
- Implements and optimizes integrated media strategies for Regional properties on all social platforms including Facebook/Instagram, Twitter, Snapchat, Pinterest, Tumblr and more
- Works closely with Manager to develop strategic plans and actionable insights from advanced measurement tools, such as multi-touch attribution modeling and the Adobe analytics suite. Implements optimizations to align with key business objectives, such as drive direct site traffic, transient/direct bookings (in addition to incremental sales) and generating leads/database growth
- Project manages campaigns with our internal and external teams to ensure on-time, error-free launches
- Maintains a profound understanding of regional property, property vertical, corporate initiative (i.e. M life, Leisure Sales) and partner (i.e. Cirque du Soleil, SBE, Hakkasan) business objectives and marketing/media needs, while also ensuring that media campaign activity is transparent to the property/corporate/partner teams
- Collaborates and partners with the Web Analytics team and external analytics providers to produce and distribute insightful reporting after campaign completion
- Provides support for on-property activations including influencer logistics, on-the-fly campaign creation and other event-based tasks
- Organizes and documents project status for internal and external teams
- Develops strategies and provides recommendations for new processes and procedures to streamline department, agency and inter-department activities
- Bachelor’s degree in Communications, Marketing, Public Relations or Business Management
- At least 1 year in marketing with emphasis on social or digital media
- At least 1 year in planning, executing digital campaigns, with an understanding of social buying methodology and digital tracking tools
- Experience in delivering integrated media campaign strategies and subsequent reporting insights to peers
- Work varied shifts, including weekends and holidays
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Interactive Media Strategist Resume Examples & Samples
- 3+ years of related experience required, with academic or non-profit experience preferred
- Working knowledge of HTML, CSS, Content Management Systems, and Internet technologies and tools such as Flickr, Hootsuite, Google Analytics and e-mail delivery tools like Silverpop; ability to use the Adobe Creative Suite (e.g. Photoshop) is required
- Demonstrated experience managing projects with variety of stakeholders. Detailed documentation skills with the ability to multi-task and balance competing priorities under deadline
- Understanding of Search Engine Optimization and how coding, content and page linking work together to increase keyword relevance and drive placement in search engines
- Enthusiasm for exploring and learning about emerging technologies and platforms
- A predilection for auditing and classifying information and the ability to logically categorize and structure information for written reports and strategic recommendations
- Results-oriented with a premium on accurate, timely execution. Desire to work in a fast paced environment. Ability to adapt to changing priorities, envision the repercussions of technical choices, and the project future needs against an established budget
- Must be detailed and able to deliver results with guidance from senior staff
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Media Strategist Resume Examples & Samples
- 2+ years experience in digital media planning & buying
- Strategic thinking and proactive approach
- Proven communication skills
- Issue resolution/problem solving
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Senior Media Strategist Resume Examples & Samples
- Act as a primary contact to assigned accounts
- Develop a deep understanding of the assigned business. Provide proactive contribution to the growth of accounts by identifying, evaluating, and recommending new media opportunities and by identifying problems and implementing solutions
- Independently facilitate and attend client meetings, calls, and participate in marketing planning and execution
- Demonstrate ability to plan smarter and develop comprehensive digital media plans: Acts as an expert in various mediums/emerging technologies and campaign objectives (Local, National, Mobile, Video, DOOH, Search, Email, Social, DR)
- Responsible for all client deliverables: will manage timelines and coordination of resources for deliverables, ensure deliverables are aligned and implemented. Will include, but not limited to: presentation of media strategy, research, media plans, media/industry POVs, status meetings, performance analysis
- Working closely with internal teams (Campaign Operations & Sales) to best onboard new clients, understand current performance, develop optimization recommendations, and find opportunities to deliver better performance for clients
- Organize and manage special needs. Drive issues to resolution by working with internal team and vendors to resolve customer concerns and issues
- Ability to manage a heavier and more complicated workload
- Assist with training and mentorship to the junior members of the team
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Digital Media Strategist, Marketing Resume Examples & Samples
- Work closely with preferred media partner and oversee RFP process for new partners
- Develop and execute new and effective campaign recommendations across paid search, display, paid social, syndication, etc
- Stay ahead of industry standards and trends, new media programs and innovative opportunities to reach targets
- 5+ years of media planning experience
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Display Media Strategist Resume Examples & Samples
- Plan and optimize display media campaigns to support online direct-response, customer acquisition and transaction advertising at allowable acquisition costs
- Responsible for success of campaigns through management and optimization of media buying to meet business goals/metrics (ROI, CPA, etc)
- Serve as display media subject matter expert, providing recommendations and advising on best practices internally
- Set up and maintain media plans in DoubleClick Planning (DCP); traffic campaigns in DCM
- Manage ad buying within RTB/DSP platforms as needed
- Collaborate internally with marketing, analytics, and operations teams to ensure strategy, measurement, and reporting requirements are met
- Collaborate externally with partners to secure optimal rates and achieve campaign goals
- Manage the billing process and ensure payments are processed in a timely manner
- Maintain thorough understanding of the digital media landscape to drive internal innovation and vision
- Track record of success achieving CPA goals via display planning and optimization
- Programmatic (DSP/exchange) and Paid Social (Facebook Ads Manager/Power Editor) experience – hands-on experience within buying platforms a plus
- Experience with display targeting tactics such as site retargeting, lookalike modeling, and search retargeting and how to leverage them to achieve business goals
- Solid understanding of the digital marketing landscape, and where display fits within it
- Proficiency in DoubleClick tools – DCM trafficking experience a plus
- Ability to analyze and draw meaningful & actionable insights from data
- Clear communicator able to support POVs with solid rationale
- Strong project management skills; extremely detail-oriented and able to coordinate multiple projects
- Proactive and able to work in a collaborative, fast-paced environment
- Ambition to grow with the company and take on more responsibility
- At least 4 years of direct digital media experience at an agency, publisher, or vendor
- Experience working in a media planning or buying position at an advertising or media agency preferred
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Digital Media Strategist Resume Examples & Samples
- Strategize and execute retention and acquisition display campaigns through web and social networks for various product categories based on seasonal sales curves. Social networks may include Facebook, Pinterest, Instagram, and YouTube
- Strategize and execute online lead generation campaigns and contests through web and social networks
- Identify target audience segments for each campaign and collaborate with merchandising on product assortment promotion
- Plan, design and execute tests/experiments that will help OTC understand and maximize investments in these channels
- Monitor market trends and competitors, and make formal recommendations on ways OTC can improve engagement and sales through digital media
- Proactively identify and pursue other online revenue generating opportunities
- Passionate about engaging users through social media
- Minimum five years experience in a direct to customer environment with ecommerce exposure
- Experience executing paid campaigns on Facebook, Pinterest and other social networks
- ·Experience with web analytic tools such as Coremetrics or Omniture
- Hands on experience testing and optimizing display ad creative
- Experience working with large data sets and analysis
- Other Qualifications and Physical Requirements
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Senior Digital Media Strategist Resume Examples & Samples
- Advise, prioritize, and execute appropriate digital strategies and tactics to drive brand awareness, engagement, and traffic
- Help define objectives, benchmarks, KPIs and goals that successfully measure online effectiveness of digital marketing spend components
- Analyze performance data, determine insights, and develop recommendations to optimize the user experience and further messaging
- Lead end-to-end execution of campaigns, leading internal business stakeholders as well as external platform partners to provide suitable direction, timing, budget and approvals
- Actively run paid search, and social media buys and optimize the website for SEO
- Partner with the Analytics team to integrate online marketing data sources where applicable to produce new, customized metrics that unlock cross-channel online business insights
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Media Strategist Resume Examples & Samples
- Develop comprehensive media plans across different mediums (Mobile, Video, Display, Social, Native etc.) that meet each agency or client’s marketing objectives
- Assemble site consideration set and make recommendations on how to best allocate advertising budgets; utilizing media research tools, Centro’s proprietary tools, and industry/market knowledge
- Create final media recommendation and provide Account Leadwith detailed rationale that supports planning decisions
- Foster relationships with both agency clients and vendors
- Accompany Client Development teamon external meetings and presentations when applicable
- Support Supervisor & Associate Director in responding to client requests and special projects as necessary
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Media Strategist Resume Examples & Samples
- Assists in developing brand and shopper strategies that come to life in Media/Technology/Digital channels, both online and offline. Helps develop connections strategies that inspire creative briefs, creative work, award-winning ideas, category insights, trend reports, and product innovations. Incorporates user-experience insights, technology insights and digital insights to inspire the creative process
- Maintains an in-depth knowledge of client businesses, both from a current situation perspective, as well as a historical perspective. Maintains familiarity with the present organization and procedures of the clients, as well as conditions in both their industry and the advertising industry
- Evaluates new/evolving/emerging touchpoint opportunities in the media, digital and retail spaces to determine media value and effectiveness (e.g., ibotta, Snapchat, etc.)
- Articulates strategies and ideas in a confident and persuasive manner to clients and teammates. Tells stories with data. Provides an energy level and attitude that brings new and exciting ideas to the team. Motivates and encourages innovation and creativity throughout all projects, serving as a role model within the team. Maintain solid team/client relationships and is positive, proactive, and willing to help
- Accountable for accurate work by developing and checking details of any connections/media plans, buys reports, contracts, flowcharts, budget recaps, etc. before giving to supervisor for review. May prepare budget and buying parameter documents for client approval. Applies planning knowledge and goes beyond request parameters to provide well thought-out connections/media recommendations. Develops information into a client-ready format defined as visually appealing and complete with analysis, insight and implications. Proofs work as if it will be sent directly to client
- 3-5 years of media planning / connections strategy experience required
- Attention to detail and ability to handle multiple tasks required
- Strong presentation skills required
- Strong command of media research and resources capabilities and limitations required
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Emerging Media Strategist Resume Examples & Samples
- Helping to define the ideal expert level, advertising product offerings to execute on the company’s vision, goals and strategies
- Providing market leading knowledge & understanding in the advertising ecosystem, including competitive software, client demands, and opportunities with our channel partners
- Working with advertising operations team and clients to ensure operational support of products is meeting client and business goals and finding efficiencies to optimally scale resources
- Inform Product Management vision with reliable and accurate test data and outcomes
- Support our Engineering teams by removing ambiguity, documenting/articulating the needs, and helping to clear roadblocks
- Support and contribute to product roadmaps that deliver on product vision
- Serving as the internal and external product expert on new areas of focus
- 1-3 years demonstrated Advertising subject matter expertise
- Paid Search and display knowledge required. AdWords certification a plus
- Strong communication and analytical skills as well as a personal persuasiveness that influences key stakeholder decisions
- Excellent oral and written and presentation communication skills
- Ability to prioritize and manage different projects and priorities simultaneously
- Flexibility to respond to constantly changing priorities and shifting deadlines in a fast paced environment
- Knowledge of automotive and or internet marketing industries are preferred
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Digital Media Strategist Resume Examples & Samples
- 70% Digital media management. Digital media includes search (paid and organic), paid social, online video and display. This responsibility includes not only executing the previously agreed upon plans, but also requires a high level of critical thinking skills in order to leverage unexpected opportunities as they arise, and the ability to communicate and justify any changes. The ability to evaluate and synthesize data is also a prerequisite for success given the complexity of our business and the number of stakeholders involved in the decision making process
- At least 4 years of Digital Marketing experience
- Digital media experience
- Agency or vendor management experience
- Proficient in paid search strategy and optimization
- Experience managing email programs (or marketing automation / CRM)
- Robust analytics knowledge: tagging, custom reporting, interpretation
- Proven record of challenging the status quo
- Ability to influence without authority. Proven experience nurturing mutually beneficial relationships with internal and external partners
- Well - developed planning & execution capabilities
- Strong critical thinking skills with a focus on driving disciplined, fact - based decisions and executing with discipline and urgency
- Strong oral and written communication skills
- MBA or Master’s degree
- Health care industry experience
- Demand / lead generation
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Media Strategist Resume Examples & Samples
- Work with internal and external teams to ensure all online marketing efforts are effectively tracked and reportable
- Provide insights and analysis on all KPIs and performance metrics
- Work with client services teams to identify key opportunities with both existing and prospective clients
- Provide strategic POVs on how digital can bring the most value to an integrated campaign
- Develop actionable insights from a wide variety of data sources
- Negotiate media rates with publishers, incorporating targeted and innovative elements
- Ongoing campaign management including
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Integrated Media Strategist Resume Examples & Samples
- Designing marketing and digital communications credentials (with guidance from management)
- Proactively win new business, as well as identify organic growth opportunities with existing clients
- Develop marketing and digital communications strategies that help achieve client goals and objectives
- Understanding of consumer behaviors across digital platforms and experiences
- Analytical skills to evaluate media platforms for audience composition and develop evidence-based recommendations
- Understanding of analytics and measurement tools
- Deep understanding of the digital campaign ecosystems as well as online and offline marketing principles
- Strong written, verbal communication, negotiation, and presentation skills
- Ability to uncover insights in audiences and cross media behavior
- Proven analytical skills
- Holistic perspective on the cumulative value of multiplatform programs
- Language: native Japanese and business English or native English and business Japanese
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Digital Media Strategist, PM Resume Examples & Samples
- Work with internal partners and external agency partners to develop the Digital Marketing strategy
- Work with agency partners to develop campaigns and implement them – development of creatives, setting up campaigns, defining targeting criteria, setting up tracking / reporting, securing legal / compliance approvals
- Develop weekly and monthly reports and present it to senior management
- Drive on-going improvement through ad-copy, landing page and campaign optimizations
- Identify new opportunities for growth – channels, campaigns, tactics, etc. and test them
- Work cross-functionally with Sales and Operations teams to ensure successful downstream conversion of campaigns
- Be self-motivated, results driven and excited to work in an entrepreneurial environment
- Possess strong project management and analytics skills
- Successfully partner with different stakeholders to deliver results in a timely manner
- Have eagerness to learn and become subject matter expert
- Bachelor’s degree in marketing / business or other quantitative field
- 5+ years overall professional experience, with 2-4 years of experience in management of digital marketing campaigns
- Strong analytical skills and proficiency in Excel
- Excellent interpersonal communication and presentation skills
- Self-motivated and team player
- Strong interest in digital marketing and ability to keep up with latest trends and best practices
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Media Strategist Resume Examples & Samples
- Create strong integrated digital and TV media solutions with supporting validation
- Analyze campaigns to optimize future solutions to maximize client’s ROI
- Work with cross functional TEGNA teams (Marketing, Creative Services, Paid Search, Display, Analytics, etc.) to manage processes
- Research, amass, and analyze competitive data
- Bachelor’s degree in Business Administration, Marketing, or related field
- 3 years of experience
- Strong quantitative and analytical skills
- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc
- Understanding of media concepts and terms, creative and budget requirements
- Experience with Microsoft Office Suite, PowerPoint, Word, and Excel
- Salesforce CRM experience is a plus
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Digital Media Strategist Resume Examples & Samples
- A minimum education level of: Bachelor of Arts/Sciences Degree in a related field
- 4 years of related experience with at least 2 years of involvement with web-based online communities
- Display high level of initiative, extreme attention to detail, commitment to excellence and aptitude for system and business process development
- Superior writing ability & interpersonal communication skills, particularly in the context of writing content/posts/updates
- Strong oral communication and organizational skills; self-motivated & entrepreneurial spirit
- Understanding of popular social networks including their design and functionality
- High level of knowledge, interest and passion for social networking innovations
- Ability to prioritize, handle multiple projects simultaneously and deliver exceptional results under strict deadlines in a high volume environment
- Experience reporting & providing insights around social analytics, ideally social community data
- Leadership experience delivering successful communities and social campaigns across multiple social media platforms and departments
- Active social media user with active personal accounts and social presence
- Ability to work well
- Flexibility with both schedule and responsibilities; evenings and weekends required
- Strong computer skills (Photoshop. Excel, Word, PowerPoint) are a must; creating graphics, charts
- Working knowledge of live entertainment, sports, music, etc
- Previous relevant experience in Illustrator, InDesign
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Global Integrated Media Strategist Resume Examples & Samples
- 8+ years of experience in similar roles at media, marketing, or advertising firms or agencies
- Online and offline media knowledge required
- Global experience and track record required
- Knowledge of digital marketing industry, agencies and channels
- Experience developing and managing project plans, channel strategy and budgets globally
- Experience working on teams and collaborating with cross functional partners
- Ability to communicate effectively
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Media Strategist Resume Examples & Samples
- Excellent client presentation, negotiation skills
- Knowledge of digital marketing concepts and practices as well as a familiarity with offline media concepts
- Analytically driven to make business decisions
- Experience using Core Metrics and Analytics technology
- Knowledge of multiple distribution channels (online vs. commercial and retail)
- Proven track record in delivering online KPI results against forecasts
- Proficiency in Microsoft Excel, Word and PowerPoint
- Working knowledge of basic media concepts, terminology, media math and media plan execution
- Skill with data analysis and figure aptitude with a high level of accuracy
- 2 years supporting either a media buying, selling department or other related media experience
- Demonstrated ability to prioritize and manage multiple time-sensitive requests. A refined sense of urgency is a major plus
- The ability to multitask and “do what it takes” start-up attitude
- Ability to work well under pressure with deadlines – strong sense of urgency
- Ability to effectively handle multiple tasks
- Must be a team player!
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Senior Media Strategist, Mccann Resume Examples & Samples
- Fluency in all media
- Initiate and co-ordinate the total media buying process and maintain stewardship of the media plan
- Regularly evaluate, monitor and report media plan progress
- Prepare and present pre-buy/post-buy reports
- Negotiate compensation for any/all delivery shortfalls
- On-going administration of clients’ media product – insertion orders, estimates, billing questions and general documentation
- Pursue value-added enhancements, opportunities with media partners and present evaluations, recommendations to clients
- Develop proficiently with syndicated media research systems and programs
- Inform appropriate personnel of potential problems and opportunities
- Post-Secondary education – University graduate or advertising/marketing college degree preferred
- 5+ years’ experience in media
- Experience working with media software including
- Strong communication skills – written and oral
- Highly developed organizational skills with a strong attention to details
- Ability to multi-task in fast paced environment
- Experience within an integrated advertising agency is an asset
- Proficiency with syndicated and proprietary media research tools
- Proficiency in PowerPoint, Microsoft Word, Excel
