Media Strategist Cover Letter

In response to your job posting for media strategist, I am including this letter and my resume for your review.

Previously, I was responsible for channel expertise and collaborate with the media agency on digital and traditional media channel strategy and with the investment teams, and provide strategic guidance on digital and traditional plans, platforms, activations and performance KPIs.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Comfortable with paving new territory and implementing mobile media ‘firsts’
• Understanding of agency business models
• Proficiency in media-related and other basic software packages
• Developing media strategies that deliver against media objectives based on overall marketing/communication objectives
• Current experience pitching top-tier national business and consumer media
• Demonstrated commitment to solutions-focused journalism
• Demonstrated commitment to applied work that makes a difference in local communities
• Demonstrated success in producing or co-producing community events

Please consider me for the media strategist opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for insights on success and areas of optimization within interactive media buys using campaign tracking tools, path to conversion analysis, attribution modeling and website analytics.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Results-oriented with a premium on accurate, timely execution
• High-level understanding of SEO and keyword optimization
• Working knowledge of organic social media content opportunities and functionality of each preferred
• Hands-on experience with AdWords, Bing Ads, LinkedIn Ads, Twitter Ads, and Facebook Ads
• Proactively win new business, identify organic growth opportunities with existing clients
• Deep understanding of the digital campaign ecosystems online and offline marketing principles
• Strong knowledge and passion for digital marketing and social media
• Knowledge of the active lifestyle/endurance landscape (ideally a passion for running/endurance sports)

I am excited to be applying for the position of media strategist. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for strategic planning input within the Corporate Marketing Team to deliver the most effective and innovative digital media marketing plans.

Please consider my experience and qualifications for this position:

• Demonstrated success in creating understanding among diverse staff about the role of media in addressing challenging community problems
• Demonstrated commitment to mentoring the next generation of journalists
• Bilingual (English/Spanish or English/French)
• Knowledge of community engagement media initiatives
• Knowledge of regional collaborations within public media
• A passion for mobile and creativity
• Able to articulate the pros and cons, and use cases, for all major mobile technology platforms and be aware of emerging platforms and their applications
• Highly passionate about mobile, technology and emerging consumer platforms

I submit this application to express my sincere interest in the media strategist position.

In my previous role, I was responsible for proactive contribution to the growth of accounts by identifying, evaluating, and recommending new media opportunities and by identifying problems and implementing solutions.

Please consider my qualifications and experience:

• Experience in the agency new business pitching process and what it takes to win
• Power Point wiz and strong presentation skills
• Working knowledge of remarketing and advanced targeting tactics, including dynamic creative, RLSA, PLA, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like
• Advance Excel (pivot tables, vlookups, index/match)
• Able to apply qualitative and quantitative consumer research learnings in the creative development process
• Working knowledge of how digital advertising is planned and purchased, including display, paid social, and paid search
• Adept at managing multiple, competing priorities, duties and/or projects
• Familiar with syndicated media research sources, including GfK MRI or Simmons, ComScore, Nielsen

I would like to submit my application for the media strategist opening. Please accept this letter and the attached resume.

Previously, I was responsible for in-depth media training for target faculty, to include analytical assessment of media environment, recent trends in print and broadcast news coverage, and hands-on training to improve the quality of faculty presentations.

Please consider my qualifications and experience:

• Experience in building, executing, managing and optimizing multi-channel media campaigns across all channels including offline, digital and social media
• Strong organizational, analytical, presentation and leadership skills
• Strong command of media research and resources capabilities and limitations
• Substantial knowledge and experience working in Microsoft Excel, Word, PowerPoint and other relevant platforms
• Experience with the design lexicon and working in the design process
• Experience in localization workflow and the challenges of writing for a global audience
• Experience developing content solutions for large enterprise web sites or applications, especially consumer-facing and transaction-focused interfaces
• Experience working with responsive Web design solutions