SEO Manager Job Description

SEO Manager Job Description

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SEO manager provides SEO analysis and recommendations for overall accessibility of the website for search engines, including crawlability of the site, site architecture, duplicate content mitigation, HTML & XML sitemaps, robots.txt files, rich markup.

SEO Manager Duties & Responsibilities

To write an effective SEO manager job description, begin by listing detailed duties, responsibilities and expectations. We have included SEO manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage website analytics platforms (Google Analytics) and ensure proper usage
Apply Top-to-bottom management of SEO campaigns including developing meta tags, improving site URL structure, supervising SEO friendly page construction, creating SEO friendly content, creating target keyword lists, building links
Monitor and track reporting on traffic, rankings, and conversions
Provide On-Page Optimization recommendations for META data, headings, internal links and URLs
Perform technical analysis, monitor, and report on webmaster tool errors, sitemaps, and crawl issues
Create short content blurbs for landing pages as needed
Perform opportunity identification, back-link analysis, and optimization
Analyze and translate new industry trends into workable solutions
Perform keyword research and identify content gaps to target
Prioritize recommendations based on a complex set of business needs SEO value

SEO Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for SEO Manager

List any licenses or certifications required by the position: SEM, SEO, PR, PMP, CFA

Education for SEO Manager

Typically a job would require a certain level of education.

Employers hiring for the SEO manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Computer Science, Engineering, Education, Communications, Advertising, Economics, Statistics, Mathematics

Skills for SEO Manager

Desired skills for SEO manager include:

HTML
Google Analytics
CSS
MS Excel
Word & PowerPoint
Content management systems
JavaScript
Search engine algorithms and ranking strategies
SEO best practices
Media channels

Desired experience for SEO manager includes:

Independent, energetic, highly technical, and capable of driving for results under pressure and ambiguity
Comfortable working in a very collaborative, creative, fast paced, and agile environment
Ability to manage multiple projects simultaneously and to keep abreast of innovative trends and technologies
Strong understanding of SEO/SEM tool sets and search analytics tools
3+ years work experience in an SEO-heavy environment and/or specifically with SEO
Expert knowledge of all aspects of SEO

SEO Manager Examples

1

SEO Manager Job Description

Job Description Example
Our company is hiring for a SEO manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEO manager
  • Experience using web analytics packages (Experian Hitwise, Adobe Site Catalyst, Google Analytics)
  • Analyze keyword rankings and trends to influence and optimize content
  • Drive cultural change needed for SEO traffic growth internationally across teams and geographies
  • Stay at the forefront of SEO practices and share across the business acting as SEO champion
  • Manage SEO content and link building strategies and day-to-day activities
  • Work with all other marketing teams to ensure SEO programs are fully integrated with all related marketing campaigns to drive maximum organic rankings and related traffic, conversion and sales performance
  • Monitor and communicate performance against effective benchmarks for measuring the impact of SEO
  • Create a unique SEO content strategy for each site that seamlessly mixes into their editorial calendar and voice
  • Optimize content on the regular (meta-palooza!) but find ways to make each optimization creative and fun
  • Build new SEO strategies from the ground up and get ready to train everyone and everything on all things SEO
Qualifications for SEO manager
  • Proven ability to autonomously manage an ongoing SEO campaign
  • A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) a plus
  • Knowledge of the inner workings of local search & local rankings
  • Experience with local listings management (LLM) and local SEO
  • Tactical SEO experience (micro-sites, long-tail optimization)
  • Deep knowledge of SEO practice andmethodology, including architectural and design competencies, content andwriting knowledge
2

SEO Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of SEO manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for SEO manager
  • Identify important pages/products to focus limited SEO resources on based on extensive market research
  • Directly make changes to the site through the Business Control Center for all SEO objectives, including meta information, content, internal linking and more
  • Researches and evaluates new traffic trends and identifies new optimization opportunities
  • Plan, implement, analyze and improve all SEO and SEM activities for all regions across the globe
  • Execute tests, collect and analyze data, identify trends and insights
  • Collaborate with content development team to map keyword targets to content development
  • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, ) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
  • Monitor algorithm updates changes in key competitors’ strategies and tactics
  • An excellent understanding of search engine algorithms
  • Reviews tactical implications to products or business areas for new strategic directions ensuring long-term goals and an enterprise view are represented in requirements
Qualifications for SEO manager
  • Robust knowledge of search engine algorithms, penalties, and best practices
  • User/content-focused approach to SEO
  • Strong knowledge of white hat vs
  • Ability to clearly communicate findings and SEO needs to other departments
  • Ability to balance pure SEO goals with overall business goals and brand priorities
  • Possesses a leadership presence with an ability to articulate a coherent, logical, and well-orchestrated SEO vision all while adapting to the specific adidas Group situation
3

SEO Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of SEO manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for SEO manager
  • Work with copywriters, information architects and designers to develop “search engine friendly” website architecture with the proper balance between keyword density, form and function
  • Develop SEO research analysis identifying, keywords, site architecture, competitive landscape, and search landscape
  • Manage website and directory submissions
  • Oversee advanced search term tracking and analytics provided by BridgeTrack
  • Develop and execute the SEO strategy, coordinating with regional SEO team across all channels to ensure its effectiveness and maximizing organic rankings and related performance metrics
  • Own and manage local and regional SEO projects
  • Determining and prioritizing SEO content and link building activity spend and performance levels relative to budgets and expected monthly KPI's on organic revenue and organic traffic
  • Analyse, review, and report on effectiveness of activity in an effort to maximize results
  • Identify areas for on-site improvements in site structure, internal linking, page code, and content
  • Collaborate and build processes with marketing, product, commercial and other functions cross-company
Qualifications for SEO manager
  • Previous hands on SEO experience in agency or another brand, ideally within retail
  • Competent use of SEO tools including Google Webmaster Tools, Google Business Manager, web crawl tools, rank performance tools, web analytics
  • Excellent understanding of measuring the impact of SEO, tracking KPIs and deriving insight
  • Excellent knowledge of the latest best practice link and social share earning strategies, tactics and processes
  • Excellent understanding of website IA, URL structure and schema, able to leverage tools to analyse website taxonomy and provide recommendations
  • Technical SEO
4

SEO Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a SEO manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for SEO manager
  • Manage and execute the strategic roadmap, under general supervision, with up to a one-year planning horizon
  • Provide input into SEO strategy roadmap regarding current opportunities and industry trends
  • Creating and overseeing execution of medium and large-sized tactical plans or growth opportunities end-to-end, identifying the appropriate resources to do so and recommending and implementing process improvements along the way
  • Optimizing keyword rankings to increase organic traffic, utilizing performance and web analytics data to prioritize next steps for short- and long-term planning purposes
  • Producing reports and providing analyses and ultimately delivering presentations across multiple levels that outline key findings and relevant recommendations for the business
  • Applying intermediate level quantitative and qualitative analysis skills to educate and influence others about how SEO works and when it is effective, current performance, trends
  • Establishing a teachable POV regarding the company’s strategy and how objectives will be met and exceeded, translating leadership visions and strategies into individual goals and results
  • Providing clear direction, feedback and development to team members and mentees as applicable, creating and managing assignments based on team members’ strengths, talents and development plans
  • Research and review external partnership opportunities to provide creative, efficient solutions to team needs
  • Develop and maintain understanding of marketplace dynamics and key players
Qualifications for SEO manager
  • Familiarity with mobile best practices and app optimization
  • Ability to convey the value of SEO to people who know very little about Search
  • Experience using an enterprise-level SEO platform (Conductor, Searchmetrics, BrightEdge, et
  • Familiarity with industry tools such as the Google Keyword Planner, Deep Crawl, SEMRush, Majestic SEO/Open Site Explorer
  • Good local search engine knowledge in key markets
  • Proficiency with a variety SEO tools (open site explorer, screaming frog, Google Keyword tool, Webmaster Tools)
5

SEO Manager Job Description

Job Description Example
Our company is looking for a SEO manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for SEO manager
  • Advise and assist web site owners in executing and facilitating SEO Strategies 
  • Create and present monthly SEO reports 
  • Analyze site and competitive performance data to gain insight on SERP trends, issues, opportunities 
  • Run technical audits to ensure proper implementation of onsite and offsite SEO that could affect site indexation and rankings on search engines 
  • Explore opportunities for growth and brainstorm strategies to increase domain authority 
  • Create technical specifications and site documentation for the development team 
  • Work alongside content curation, web design and development and social media departments to ensure all technical, content and social signals are being developed to help boost organic results
  • Act as the daily client contact across the selected team portfolio
  • Create SEO project plans according to known opportunities and limitations which therefore result in achievable campaigns
  • Execute strategy and roadmap, and maintain development team velocity
Qualifications for SEO manager
  • Understanding of the strengths of SEO platforms
  • Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
  • Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint, Project)
  • Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word
  • Past background with financial clients a plus
  • Work with team to understand & prioritise workloads, meetings

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