SEO Analyst Job Description

SEO Analyst Job Description

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SEO analyst provides a strong understanding and experience with tools like Google Analytics, Google Search Console, Screaming Frog, Deep Crawl, SEM Rush, Dragon Metrics, Ryte, Word Press.

SEO Analyst Duties & Responsibilities

To write an effective SEO analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included SEO analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Proactively maintain SEO fundamentals – XML sitemaps, robots.txtfiles, meta descriptions & title tags
Conduct ongoing content, keyword, and URL audits to improve user and search engine relevancy of product pages – both on our US site localized sites throughout Europe and Asia
Manage local store listing updates and ensure accuracy across multiple platforms – Google, Facebook, IYPs
Manages Senior SEO Analysts, Senior Content Analysts, SEO Analysts, SEO Content Analysts and SEO Coordinators
Ability to understand and develop content strategy for SEO purposes larger brand initiatives
Ensure all monthly action plans meet the agency’s obligations to clients (i.e., Core Action points) and fall within the appropriate budget
Conduct site audits to identify on-site SEO issues and report the findings to the Account Manager
Conduct backlink analyses to identify link risks and opportunities and report the findings to the Account Manager
Conduct off-site audits to identify citation issues and other off-site issues and report the findings to the Account Manager
Work with the IM team (IM Manager, IM Specialist) to conduct keyword research and provide analysis to the Account Manager

SEO Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for SEO Analyst

List any licenses or certifications required by the position: SEO

Education for SEO Analyst

Typically a job would require a certain level of education.

Employers hiring for the SEO analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Computer Science, Communications, Education, Statistics, Mathematics, Economics, Engineering, English

Skills for SEO Analyst

Desired skills for SEO analyst include:

HTML
CSS
SEO related technologies
Web application architectures and frameworks
Web protocols
SEMRush
Search marketing basics and fundamental understanding of digital industry as a whole
HTML & Content Management Systems
Google Analytics
Ahrefs

Desired experience for SEO analyst includes:

Participate in client calls, as needed, when requested by the Account Manager
Enter and maintain SEO content within content management systems
Stay abreast of all current SEO trends
Conduct keyword research to expand organic search footprint
Regularly perform competitive analysis
Perform site structure analysis and recommend improvements

SEO Analyst Examples

1

SEO Analyst Job Description

Job Description Example
Our company is searching for experienced candidates for the position of SEO analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for SEO analyst
  • Work with content creation team to optimize and test content for search engine friendliness
  • Use appropriate social media platforms and techniques to promote support content
  • Use appropriate tools and techniques to optimize and promote rich media support content (videos, images)
  • Work on the cutting-edge of search for one of the most popular web destinations
  • Work with a dedicated engineering team and product manager in a fast-paced and highly motivated and collaborative environment
  • Work with industry veterans, have access to our SEO-minded CEO, learn, grow, and challenge yourself constantly
  • Work with SEO Manager to translate SEO strategies into actionable tasks
  • Perform standard SEO tasks including keyword research, data collection and analysis, content optimization
  • Educate team members about the principles of SEO and how they apply in particular to their specific responsibilities and situations
  • Be responsible for organic keyword research and performance in coordination with business and editorial objectives
Qualifications for SEO analyst
  • SearchMetrics experience is a plus
  • Google Search Console experience is a plus
  • Experience working with web retailer on Search Engine Optimization and other digital marketing campaigns
  • Knowledge of website taxonomy, site architecture, and related SEO best practices
  • Knowledge of Internet related technologies, new media, and current web trends including analytics and social media
  • Background in an analytics role and a passion to learn and grow even more
2

SEO Analyst Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of SEO analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for SEO analyst
  • Provide recommendations and execute strategies for content development in coordination with editorial team goals – general and keyword specific
  • Administer search engine software and tools (keyword and traffic analysis, webmaster tools, competitive ranking) for the purpose of reporting and informing strategies
  • Support identifying and creating marketing content for website publishing and social media purposes such as blog content, infographics, eBooks
  • Implement link building campaigns across internal and external channels
  • Monitor and administer web analytics dashboard, report and key reporting tools to identify strengths, opportunities and issues to be resolved
  • Monitor and evaluate search results and search performance across major search channels
  • Communicate to the team and stakeholders on project development, timelines, and results
  • Establish a SEO and content marketing competency that obsesses over understanding audience, brand awareness and how to maintain and grow our position as a market leader
  • Be a self-starter and be constantly seeking opportunities for professional development
  • Proactively engage across distributed Editorial, UX, Product and Technology teams, ensuring collective understanding of SEO strategies, goals, and accomplishments
Qualifications for SEO analyst
  • General understanding of the SEO space, eCommerce and industry trends
  • Clearly communicate complex technical and marketing SEO concepts to co-workers
  • Strong ability to identify what’s working, what’s not working, and why
  • Experience in paid search organic search
  • You have 5+ years in-depth knowledge and experience developing and executing Search Engine Optimization and Content Marketing strategies
  • You have 5+ years applying SEO analysis methods to content rich websites and consumer facing digital experiences
3

SEO Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of SEO analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for SEO analyst
  • Work with Manager to devise a Content Strategy to grow Natural Search Traffic
  • Manages SEO fundamentals including URL structure, site map, tagging, alt text
  • Partner closely with the editorial organization to help ensure best practices are followed
  • Partner with the testing and optimization group to test new approaches
  • Report on trends, tests, and outcomes
  • Work with the SEO team to develop, implement, and track strategies, tactics, and campaigns to maintain and grow natural search traffic and engagement content platform reach
  • Mine and analyze site analytics data, industry data, competitive data, SEO specific data,and other sources to identify areas of improvement for natural search and content platform visibility, traffic improvements, and increased engagement
  • Exercise and develop search reporting and analytics skills to provide teams with a meaningful window into ongoing channel performance
  • Complete keyword research, opportunity analysis, recommendations, and specifications for implementation by content teams
  • Collaborate with editorial, social, and audience development teams to capitalize on identified opportunities
Qualifications for SEO analyst
  • You have a strong understanding of current and emerging search engine and leading algorithm technologies and factors influencing brand visibility
  • You are proficient with website analysis using a variety of tools including Google Analyitcs, Adobe Omniture, internal reporting tools
  • You are fluent in social media communications and how to leverage popular channels to support marketing campaign goals
  • You can effectively create digital content that reaches and engages audiences across channels
  • You are passionate and committed to white hat techniques and quality of content and experiences over short-term, “spam” strategies
  • You have a Bachelor’s degree or comparable certification in Marketing, Communications, Analytics or digital marketing-related discipline
4

SEO Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of SEO analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for SEO analyst
  • Continuously monitor the search engine, digital content, and digital marketing landscape to identify changes and understand and mitigate their effects
  • Contribute to the knowledge base and culture of the SEO and overall teams
  • Support LOBs with management and creation of new optimized page content and work with the marketing communications community to associate documents like whitepapers, case studies, videos, webinars, press releases, to relevant pages
  • Take personal responsibility for website performance
  • Identify KPIs & set achievable authority goals
  • Set inbound strategies and ensure execution meets current best practices
  • Perform SEO maintenance on a portfolio of websites
  • Develop and contribute to vertical specific institutional knowledge
  • Communicate program-centric initiatives & strategies to Director
  • Seek continuous improvement in all deliverables, templates, and processes
Qualifications for SEO analyst
  • You have a solid portfolio highlighting case studies of digital marketing campaigns and search engine optimization projects from your experience
  • You may have automotive industry experience or possibly are a car enthusiast…if not, that’s ok
  • Bachelor’s degree, preferably Business major or similar, or equivalent experience
  • 3 – 5 years of experience as an SEO Analyst with proven results
  • Advanced knowledge of SEO methodologies and best practices
  • Experience with reporting/tracking tools, SEO and optimization platforms and data-driven SEO analysis
5

SEO Analyst Job Description

Job Description Example
Our company is searching for experienced candidates for the position of SEO analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for SEO analyst
  • Indirectly manage SEO leads on programs in similar verticals
  • Assure quality of SEO lead’s deliverables
  • Validate accuracy of lead’s analysis
  • Review & provide regular feedback
  • Work with our university partners to educate them on digital marketing best practices
  • Work to achieve shared goals around search visibility & efficacy of visits
  • Ensure white-hat techniques that respect the legacy of these venerable institutions
  • Deliver monthly SEO analysis coinciding with department specific SEO reports
  • Take part in university meetings to establish trust and demonstrate expertise
  • Take point on all new program launches in your vertical
Qualifications for SEO analyst
  • Proven success in creating and implementing SEO plans and strategies
  • A good understanding of website usability and information architecture
  • Financial or automotive experience is a plus
  • Experience with Fortune 1000 brands and/or within an agency environment
  • Comfortable with platforms including Google Analytics, Omniture SiteCatalyst, and Webtrends
  • Understanding of basic web development technologies with the ability to hand code HTML

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