SEO Specialist Job Description

SEO Specialist Job Description

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SEO specialist provides monthly reporting on our search performance in Google News carousels, Google News and desktop search results.

SEO Specialist Duties & Responsibilities

To write an effective SEO specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included SEO specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Perform keyword research to inform SEO decisions
Evaluate website and document SEO and Usability opportunities
Stay up to date on the latest Search Engine Algorithm updates, Search Engine Industry trends, and news
Assist Content Manager on content strategy
Assist with SEO tracking and reporting
Develop, coordinate and prioritize implementation of SEO recommendations on UO.com
Collaborate with UO eCommerce and IT teams in support of SEO initiatives
Lead implementation of SEO recommendations across multiple country specific sites/localized landing experiences
Act as day-to-day relationship lead with SEO agency to ensure SEO program supports key UO business initiatives
Partner with SEM team to deliver vision for comprehensive SEM/SEO strategy

SEO Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for SEO Specialist

List any licenses or certifications required by the position: SEO

Education for SEO Specialist

Typically a job would require a certain level of education.

Employers hiring for the SEO specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Computer Science, Advertising, Journalism, Technical, Education, Statistics, Associates

Skills for SEO Specialist

Desired skills for SEO specialist include:

HTML
CSS
Google Analytics
JavaScript development and constraints
Javascript
Multiple CMS platforms
Programming languages as they relate to SEO
Ranking factors and search engine algorithms
Google Search Console

Desired experience for SEO specialist includes:

Provide reporting for SEO program, project analysis, monthly recaps, quarterly and yearly reports
Stay on top of search innovations/trends to keep UO at the forefront
A minimum of 3 years of SEO experience for a large e-tailer or interactive marketing agency
Advanced technical knowledge of SEO combined with excellent communication skills
Experience with International SEO best practices
Proficiency in using standard SEO industry reporting and diagnostic tools Web Analytics packages (BrightEdge, Google Webmaster Tools, Coremetrics)

SEO Specialist Examples

1

SEO Specialist Job Description

Job Description Example
Our innovative and growing company is looking for a SEO specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for SEO specialist
  • Work with cross-functional teams such as Analytics, Engineering, Social, PR, Site Marketing, Merchandising, and Community to help develop and execute ongoing fresh content on the site
  • Work with PR, Social and Community to establish new blogger relationship opportunities
  • Assist in publisher recruitment for affiliate marketing program and strengthen publisher relationships
  • Serve as liaison across Acquisition channels, including but not limited to Affiliate, Facebook, Display, and Remarketing
  • Support the SEO Content Manager
  • Assist in managing all efforts related to the production of A++ detail page content and product videos
  • Understand the landscape of content options available from product manufacturers, syndicators and custom authoring
  • Support company needs for SEO copywriting
  • Learn company CMS platforms
  • Perform Quality Assurance/User Acceptance Testing
Qualifications for SEO specialist
  • 2+ years of online marketing experience and familiarity with the acquisition channel
  • Knowledge of search engine algorithms, SEO concepts, ranking strategies, and SEO tools and vendors such as BrightEdge, Bloomreach, aHrefs, Screaming Frog, and Moz
  • Experience with technical site audits
  • Experience in optimizing mid-sized ecommerce websites
  • A “can-do, go-getter, team-player” attitude
  • Experience with copywriting or an interest in content writing with strong written communication skills
2

SEO Specialist Job Description

Job Description Example
Our innovative and growing company is hiring for a SEO specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEO specialist
  • Perform Quality Assurance/User Acceptance Testing when needed
  • Communicate with IT to drive on-page and technical SEO changes
  • Collaborate with different teams and to help drive SEO
  • Clearly communicate identified areas of opportunity to SEO Manager
  • Manage SEO agency with the goal of maximizing revenue, driving qualified visitors through non-brand natural search traffic, and testing CRO strategies to improve landing page performance, while keeping customer acquisition in mind
  • Develop meaningful insights, project recaps, and analyses that drive website strategy and decision making
  • Work with in-house front-end development team to optimize various elements of the website inclusive of product and category pages, navigation, page speed, site errors, crawlability, structured data markup, and internal link structure
  • Partner with web development team to have landing pages and content created and/or optimized to support SEO efforts
  • Support international expansion through management of language and regional URLs, communication with the UK marketing team, and technical SEO enhancements
  • Communicate and collaborate with the web merchandising, copy, social media, and marketing teams regularly to support promotions, new business lines, and product trends and ensure full campaign coverage
Qualifications for SEO specialist
  • Stay up to date with the latest trends and best practices in SEO
  • Ability to manage many tasks concurrently and meet tight deadlines
  • Ability to work independently and in a team environment and with multiple internal and external clients
  • Solutions-oriented nature and willingness to overcome objections
  • At least 2 to 4 years of experience in Search Engine Optimization (SEO)
  • International SEO knowledge and experience a plus, but not required
3

SEO Specialist Job Description

Job Description Example
Our company is searching for experienced candidates for the position of SEO specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEO specialist
  • Monitor relevant industry keywords trends in relation to our current product assortment to ensure optimal launch timing for trend campaigns
  • Compile and analyze all performance data and metrics
  • Create weekly, monthly, and quarterly reports of all campaign performance
  • Plan, manage, and execute SEO efforts to drive towards exceeding our key performance metrics and customer acquisition goals
  • Work with global SEO counterparts on exchanging best practices and leveraging global platforms, tools, and processes
  • Educate business stakeholders on SEO guidelines using data, trainings and ongoing communication
  • Identify and lead projects to drive incremental SEO traffic and revenue growth
  • Drive testing, reporting, optimization and forecasting on SEO performance to identify key levers and opportunities for improvement
  • Manage day to day communication and work cross-functionally with other teams (ex
  • Work with the other eCommerce channel marketing team members to work together towards exceeding total eCommerce top and bottom line targets
Qualifications for SEO specialist
  • Strong knowledge of SEO best practices (keyword research, optimization, link building)
  • Experience with SEO tools like BrightEdge, Conductor Searchlight, Google Keyword Planner, Webmaster Tools, etc…)
  • E-Commerce and SEO experience
  • Working with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
  • Helping global clients expand their knowledge and use of search engine optimization and drive internal client user adoption
  • Providing guidance to the agency and client on the implementation and use of white hat SEO strategies
4

SEO Specialist Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of SEO specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for SEO specialist
  • Work with Google Analytics to ensure proper insights into SEO/PPC/SEM business are being measured and reported
  • Manage tools that enhance SEO efforts through gathering UGC, consumer feedback, and driving conversion
  • State-of-the-art gym and working facility
  • Official running track which runs through the building past a volleyball court, baseball field, soccer pitch, tennis courts, and an outdoor basketball court
  • Product discounts for employees and their families
  • Serve as a functional point of contact for customer and agent CS search feedback across the organization
  • Work with stakeholders to implement search strategies and goals to drive high converting search traffic
  • Help to identify and optimize marketing content to use for website and social media purposes such as videos, white papers, case studies and blog posts
  • Interact closely with market stakeholders and product teams to ensure consistency
  • Provide actionable recommendations and technical changes in order to improve traffic and revenue performance, and to increase the weight of SEO as a channel source
Qualifications for SEO specialist
  • Proficient in SEO tactics and approach in both On-site and Off-site Optimization (Agency or Client Side)
  • Bachelor’s Degree in Marketing or eCommerce related field
  • At least two years of experience with search engine optimization
  • International SEO knowledge and experience a plus
  • Knowledge of SEO, content, social and other inbound marketing channels
  • Energetic, highly technical, and capable of driving for results under pressure and ambiguity
5

SEO Specialist Job Description

Job Description Example
Our growing company is hiring for a SEO specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEO specialist
  • Stay abreast of competitors sites and create strategies to further develop our page ranks
  • Use third-party tools to identify areas we need to improve
  • Create plans for strategically attacking categories we care about as a brand
  • Pay incredibly close attention to all changes Google makes, and make strategy adjustment recommendations on based on them
  • Appropriately classify potential site or page errors that are costing us with Google
  • Work with the tech team to identify and implement any necessary backend change
  • Periodically review our site and ensure it's marked up properly
  • Understand our editorial mission every bit as deeply as everyone else on the team
  • Work with the search engine marketing team towards achieving benchmarks and targets
  • Research keywords for shopping categories, brands, products and relevant content
Qualifications for SEO specialist
  • Ability to manage multiple projects simultaneously and to keep abreast of innovative SEO trends and technologies
  • Knowledge of Google Penguin and Panda
  • Understanding of the search engines and SEO best practice
  • BA/BS in Marketing, Business, or similar field
  • Minimum 3 years of SEO experience, preferably with a retail-based e-commerce company
  • Agency experience will be considered as well

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