Marcom Specialist Job Description

Marcom Specialist Job Description

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Marcom specialist provides support for Windows and Mac based software, including Office Applications and Adobe Creative Suite / Creative Cloud.

Marcom Specialist Duties & Responsibilities

To write an effective marcom specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included marcom specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Liaise and co-ordinate with internal and external parties to execute the campaigns, such as events logistics, venue set-up, program materials and program delivery
Works with Channel Partners and other stakeholders to develop sales tools kits
Plans and executes automated marketing programs
Updates web content
Manage marketing automation for marketing communications and assume project lead for all direct marketing activity
Execute on MarCom projects where successful planning, attendance and execution will be the hallmark of effective performance
Manage MarCom Programs calendar, budget and resource allocation
Assemble and localize communication assets for country deployment
Assess the MarCom Program effectiveness/ROI and react
Present MarCom Program results to the MarCom team and Marketing & Sales

Marcom Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marcom Specialist

List any licenses or certifications required by the position: PMP

Education for Marcom Specialist

Typically a job would require a certain level of education.

Employers hiring for the marcom specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Marketing Communications, Communication, Advertising, Journalism, Education, Business/Administration, Technical

Skills for Marcom Specialist

Desired skills for marcom specialist include:

Graphical software and html editors
Academic market and customer applications
Applied markets
Biopharmaceutical industry
Marketing communication and customer engagement
Adobe Photoshop
Dreamweaver
Standard Microsoft Office suite
& relationship with strategic & local agencies / vendors
Access and contact management databases

Desired experience for marcom specialist includes:

BA/BS or demonstrable equivalent in Marketing and/or Business Degree
Knowledge of CRM – campaign and survey set-up
Good interpersonal skills – required to work with managers and colleagues across different departments/ ability to work as part of a virtual global team and organization
Computer literate and fluent in utilization of Microsoft Office applications, translation technologies, content management systems and other enterprise solutions
Serve and assist Marketing and Sales team in all Communication aspects
Bachelor degree from business school (or other similar Marketing education)

Marcom Specialist Examples

1

Marcom Specialist Job Description

Job Description Example
Our company is growing rapidly and is looking for a marcom specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marcom specialist
  • Assist in the coordination of international events
  • Create and deploy internal/external communications
  • Manage communications for ongoing campaigns
  • Plan, schedule and monitor production of materials to meet launch goals
  • Work with web developer on day-to-day website update enhancements and new page builds
  • Manage all asset development including brochures, white papers, infographics, and blogs throughout the review process and on through layout and approval (or posting in the case of blogs)
  • Create marketing campaigns in conjunction with product management and BendixKing Marcom team which will help drive revenue
  • Create specific trade show plans and manage the execution of these plans to ensure an on time, within budget and optimized trade show presence
  • Work with internal organizations and external agencies to ensure the timely design, build and tear down and related logistics for the target trade shows and events
  • Work with trade show management teams to ensure compliance to relevant guidelines
Qualifications for marcom specialist
  • 5 years of experience in Marketing or Communications
  • Background in Industrial and Energy sectors will be a plus
  • Experienced in integrated Marketing and Communication
  • Interested in market trends, technical products and solutions
  • B2B background preferred
  • International background or experience a plus
2

Marcom Specialist Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marcom specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marcom specialist
  • Create metrics upon which to judge the effectiveness of each event and report out to senior management
  • Develop and implement marketing communications plans for assigned vertical/product lines and projects, working closely with the Sr
  • Partner with marketing to drive effective value propositions, and outbound messaging
  • Write clear, crisp, benefit-oriented creative briefs that summarize and filter information
  • Coordinate with other groups within CMD (and outside division) as appropriate, so resulting promotions present Thermo Scientific CMD brand across product categories
  • Develop product, service, vertical market, capability and solution specific MarCom programs, including sales collateral, case studies, advertisements, mailers, product announcements, webinars, press releases, technical web content, in a timely manner
  • Partner with analytics team to evaluate and report effectiveness of campaigns on the necessary cadence to track program success in terms of contact list building, nurturing and qualified leads
  • Knowledge of systems and tools for effective project management such as Quickbase and SmartSheet
  • Forecast and manage budget and timelines at the deliverable level
  • Partner with Regional MarCom groups for seamless transition of field marketing activities to align with global campaigns
Qualifications for marcom specialist
  • Proven background developing variety of marketing communication materials, including advertisements, brochures, campaigns
  • Experience in Marketo and SalesForce a plus but not required
  • Bachelors/Masters in communication/Marketing/Social Sciences
  • Marketing Communications experience in copywriting, graphic design, or PR with be preferred
  • Proven relevant experience record of upto 3 years minimum
  • Marketing/ business operations/ information technology would be a plus
3

Marcom Specialist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marcom specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marcom specialist
  • Deliver marketing communication to target groups using all relevant channels both offline (print, ) and online (email, sms, social media ) and CRM
  • Manage online store development, testing and its further regular update
  • Manage online activities through IT partner to generate traffic to the website and ensure all product information is up to date
  • Designs multi-tactic campaigns to achieve program objectives defined by the Marketing Program Manager and completes the campaign brief / campaign calendar
  • Responsible for choosing tactic mix, identifying customer target group and setting communications strategy
  • Works closely with global market segment and product line marketing teams to inject SAPK requirements into global campaign design
  • Works closely with the SAPK Marketing Program Manager (MPM) to adapt global campaigns for execution into the SAPK region
  • Partners closely with the SAPK Country Event Support Team and Agilent partners (IDO) on campaign execution
  • Responsible for allocation and tracking of SAPK campaign budgets in close alignment with MPM
  • Reports into the SAPK Marketing Manager
Qualifications for marcom specialist
  • 5+ years of experience in marketing communications or related position that required extensive hand-on copywriting, product marketing, and project management experience
  • Proven ability to think from the customer’s point of view, and translate very technical information into effective marketing messages relevant to the customer
  • Strong understanding of marketing fundamentals such as positioning, differentiation, market segmentation, value propositions, customer personas, purchase decision sales cycle journey maps, and SWOT analysis
  • Must be an exceptionally creative and strategic thinker, with a strong understanding of marketing best practices and how to bridge the gap between technical functionality and customer needs
  • Exceptional interpersonal communication and collaboration skills with peers, internal and external customers, and executive team
  • Travel up to 10% may be required to support trade shows and other activities
4

Marcom Specialist Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marcom specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marcom specialist
  • Track and successfully manage the PP marcom budget ensuring cost-saving at every opportunity without impact on quality
  • Work with the global PP marcom team and the HGR SPS Marcom leader to create country specific campaigns to support sales/marketing objectives
  • Engage in regular routines across project teams for integrated marketing projects
  • Campaign management including email and content creation and oversight of budgets and reporting
  • Deliver campaigns that span the French business regions
  • Work with the EMEA events manager to deliver and support events
  • Overall responsibility for marketing communications in French business regions
  • Develop marketing communications strategies and work with all stakeholders to design and execute integrated Marcom programs, including customer seminars, customer newsletters, brochures, advertising, speaking opportunities, online marketing, and etc, in support of the growth of Research Chemicals business
  • Develop and manage Research Chemicals marcom budgets with holisitic planning
  • Continuously drive and implement lead generation, e-commerce optimization, and online marketing
Qualifications for marcom specialist
  • Experience in drafting and leading creative briefs
  • Experience in managing or facilitating the creative process (concept to execution)
  • Experience representing creative work to stakeholders
  • Travel -up to 10%, domestic or international
  • Experience with capital equipment preferred
  • Minimum 5 years of experience in Marcom and/or CRM
5

Marcom Specialist Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marcom specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marcom specialist
  • Provide support for preferred vendors programs by generating contents they would need to help promote our products
  • Work closely with PR, social media, and event leaders to establish and expand our brand throughout key Asian markets from different channels
  • Support other marketing communications activities as needed
  • Coordinate, create, write and place press releases, technical stories and case histories by working with product managers, market leaders and agency
  • Support trade shows by planning, coordinating and implementing logistics with product manager(s) and/or sales force
  • Coordinate activities and projects with outside vendors including advertising agency, literature fulfillment, printers
  • Works closely with global product line marketing teams to inject regional EMEA requirements into global campaign design
  • Designs multi-tactic campaigns to achieve program objectives defined by the Marketing Program Manager and creates and maintains the campaign brief / campaign calendar
  • Works with global market segment and product line marketing teams to inject SAPK requirements into global campaign design
  • Partners closely with the SAPK Country Event Support Team and Agilent partners on campaign execution
Qualifications for marcom specialist
  • Bachelor or Master degree in Marketing or comparable education
  • 2-4 years of extensive marcom experience with demonstrated digital marketing expertise
  • Demonstrated ability to successfully collaborate in a remote (virtual) team - being part of a multinational matrix organization
  • Demonstrated project management skills - working with internal team members and external partners (creative agencies, suppliers)
  • Strong and fast learner - self-driven attitude to quickly integrate into a multi country / multi segments marketing organization
  • The candidates must have strong English skill including verbal communication and Chinese translation

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