Marcom Job Description
Marcom
provides content and utilization of processes and tools to support campaigns, such as Web, Social media, Eloqua and CRM.
Marcom Duties & Responsibilities
To write an effective marcom job description, begin by listing detailed duties, responsibilities and expectations. We have included marcom job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with team lead to plan, execute and measure integrated marketing campaigns for consumer notebook business, including digital marketing, mobile marketing, social, events, and retail POSM
Build consensus & drive worldwide adoption of marcom & readiness strategies, campaigns, & plans
Acts as a trusted resource and advisor to primary clients
Manage any vendor spend with fiscal responsibility for monthly, quarterly, and annual billing and forecast accuracy
Marketing Communications Planning, Strategy and Execution
Integrated marketing campaign management, effective execution and marketing impact at scale
Manage Marketing Transformation inclusive of infrastructure, policy and process via MOGS vteams
Lead cross-sub/product/audience marcom strategy and execution via channel integration in partnership with PR, BGs, CCG
Develop and executes integrated marketing communications plan by leveraging global leading practices to maximize business impact aligned with Subsidiary business priorities
Own the overall marcom mix recommendation and execution of integrated marketing efforts and engines to support achieving business goals to amplify/extend Corp campaigns
Marcom Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marcom
List any licenses or certifications required by the position: PMP, AEM, SEA, IOT, PKI, ICS
Education for Marcom
Typically a job would require a certain level of education.
Employers hiring for the marcom job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business/Administration, Communications, Business, Hospitality, Public Relations, Advertising, Hotel and Restaurant Management, Marketing Communications, Management
Skills for Marcom
Desired skills for marcom include:
Future planning
Computer design/graphic software
Graphical software and html editors
To drive higher awareness and conversions for the products
Eloqua
Content management workflow tools
Digital marketing tools
Microsoft Office
Digital marketing
Marketing communication and customer engagement
Desired experience for marcom includes:
Strong capacity for leading change, dealing with ambiguity and providing creative solutions Leads with courage and conviction Drives for results
Advise on the channels relevant to the consumer or commercial audience with and also by campaign/program/big bet
Act as launch marketing communication orchestration owners
Lead Marcom GTM field community for Area in MSAs
Day-to-day agency management
Marketing Communications and team management, as applicable in market
Marcom Examples
1
Marcom Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marcom. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marcom
- Work with Research to establish media campaign success metrics/measurement and learning plans and work with agencies to evaluate campaigns accordingly
- Extending corporate based executions to other geographies
- Develop a marketing communications plan
- Develop media relations strategy, seeking high-level engagements in print and online media
- Coordinate all public relations activities- Be the main point of contact between PR Firm and internal
- Direct social media strategy
- Grow successful partner and client case studies to extend into media coverage and campaigns
- Evaluate opportunities for sponsorships, and advertising on an on-going basis
- Research, evaluate and formulate submissions for speaking opportunities, awards, and industry accolades
- Take content, product releases, and research and develop into lead gen and press opportunities
Qualifications for marcom
- Strong cross-boundary (and geography) collaboration skills Demonstrated success driving complex strategies, projects, and businesses
- Grow your marketing capabilities
- Model the behavior that demonstrates executive maturity and presence for your team, your LT, and Corp Stakeholders as we work toward marketing transformation
- Innate ability to navigate through a complex matrix organization and lead process changes
- Must be inspired by Marketing Communications execution particularly digital & social marketing
- Strong ability to influence and impact
2
Marcom Job Description
Job Description Example
Our company is growing rapidly and is looking for a marcom. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marcom
- Work with key stakeholders to create integrated marketing plan that includes MarCom as central force in establishing NinthDecimal as an industry leader in physical world marketing intelligence
- Planning, organization and execution of in country/ region marketing events ( incl
- Monitoring and reporting of ongoing local campaign progress against set targets customer feedback capture including for onsite events (invitations, registrations, attendees and number of feedback forms)
- Cooperate with internal departments to work out a 4P integrated marketing plan for NPI and promotion programs
- Lead agencies to work out the campaign concept and execute with excellency
- Plan and execute programs under tight deadlines
- Track, measure and report on business group or country measurements of success (digital, social metrics and sales metrics )
- Manage and execute according to project budgets as assigned
- Assist the go-to-market plan/framework/campaign design and execution
- Assist the development and implementation of demand generation system, to evaluate and optimize the effectiveness of marketing activities
Qualifications for marcom
- Excellent communication, organization, and managerial skills
- Ability to handle communicate with all types of personalities and handle difficult situations with ease and diplomacy
- Able to effectively communicate and write with confidence
- A Self-starter, motivated person who can motivate others as well
- Capable of working successfully with and without direction - a team player but also can work independently
- Must have managed and directed a team, possess excellent time management skills and have interpersonal skills
3
Marcom Job Description
Job Description Example
Our growing company is hiring for a marcom. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marcom
- Research into competitive marketing communications, messages, event portfolio
- Ability of logical thinking
- Receive robust exposure to marketing communications and promotions
- Assistance with the management of our brands while gaining valuable business to business marketing experience
- Play an active role in our banding promotion and events support
- Have the opportunity to develop marketing materials & social platform
- Managing and executing all logistics aspects related to participation in trade shows and conferences, local events, seminars and annual client conference
- Production of marketing collateral such as brochures, roll ups, giveaways, cards
- Working with the different external vendors
- Enhance and refine PowerPoint presentations for stakeholders
Qualifications for marcom
- MarCom in AdTech/ MarTech experience a must
- Strong relationships with AdTech/ MarTech media outlets
- Exceptional written and verbal communications skills including writing and editing
- Aptitude to learn new technology quickly a plus
- Minimum 5-7 years of marketing experience in B2B environment with minimum 3-5 years of field marketing experience
- Have experience working with teams outside of South East Asia and within a geographically dispersed multi-functional team
4
Marcom Job Description
Job Description Example
Our company is looking for a marcom. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marcom
- Oversee Marketing Communications and other duties as assigned to support critical business objectives for the HBT businesses in the region
- Collaborate with regional SBU teams to develop regionalized Marcom plans aligned with STRAP objectives
- Identify synergies between SBU, developing and executing Marcom programs to drive efficiencies and growth in the region
- Lead the transformation of Marcom practices along with creation and staffing of a newly integrated Marcom team with the objectives of improving service and quality
- Both perform and lead excellent communications work
- The individual must be able to evaluate and develop talent, and hold team members to high standards
- Identify strategic new wins across a business, industry or geography, and provide timely, quality customer references to internal clients (PR, AR, sales, marketing)
- Track, measure and report on business group or country measurements of success (calls, clicks, leads, revenue, TCE)
- The Community Manager will assist with the planning and execution of the MSA D&I, MEC, MACH and other key community programs, driving communication strategy and learning, engagement with employees and designated communities and bringing learnings and actions back to the organization
- Work in partnership with the community executive sponsors, Global D&I, HR, MSA communities and v-teams to create an annual plan with clear goals, strategies and activities that correlate with the MSA culture and people priorities
Qualifications for marcom
- Makes important business decisions with confidence and persuades others Excellent problem solving and project management skills with the ability to balance competing project and resource demands Financial Forecasting and fundamental financial management capabilities
- BS/BA in computer science, technical communications, marketing, change management, or related field required + MS/MBA preferred 8+ years of related work experience
- Strong conceptualization, analytical, and logic skills Excellent project management skills, effectively managing projects without direct authority and working across multiple teams (PMP preferred)
- Able to multi-task and successfully manage competing priorities and projects with minimal supervision and ambiguity
- PR skills at human and corporate levels
- Minimum of 3 years relevant experience, understanding of marcom strategy development and tactics
5
Marcom Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marcom. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marcom
- Develop content and messaging to use for internal and external events, communications, and presentations
- Manage event strategy including identifying relevant and impactful external events, designing internal events, employee representation and engagement, content development, venue management, as required for successful impact
- Manage engagement of communities and maintain shared communications opportunities such as Sharepoints, aliases, Yammer
- Document learnings, share with leaders and sponsors, stakeholders, and create and manage process to maintain continuity of program
- Collaborate with art directors, designers, creative supervisors and other copywriters to create engaging and memorable concept-driven campaigns aimed at prospects, customers and influencers
- Take the lead in creating compelling content and inventive solutions for integrated campaigns that support the brand
- Define customer segments through understanding of consumer/business behavior and determine potential strategies for focus
- Develop and oversee demand gen programs that will seek profitable market share gains and sales of key customer segments through the design and development of programs that increase customer loyalty, arrest attrition and acquire new customers
- Size potential business opportunity represented by customer segments to understand growth opportunities and return on investment
- Collaborate with primary and secondary research, competitive intelligence, and internal data mining to derive the knowledge needed to understand the consumer
Qualifications for marcom
- Enterprise/customer communications and readiness experience (8+ years)
- Proactive work attitude, responsible, mature and well-organized
- A good team player is a must
- Diploma or Degree with at least 4 years proven experience in Marcom/Campaign deployment including Event management including planning and execution
- Bachelor’s Degree or above in Marketing or related field
- Ability to thrive in a dynamic creative studio environment