Marcom Manager Job Description

Marcom Manager Job Description

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Marcom manager provides hands on analysis and recommendations in the areas of SEO/SEM, e-commerce best practices, user experience design best practices, content marketing, web/digital analytics and reporting.

Marcom Manager Duties & Responsibilities

To write an effective marcom manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marcom manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Drives the development of MarCom activities in accordance with objectives and budget including campaign to be used and creative approach to be taken
Initiates planning that leads to execution of MarCom activities
Motivates and encourages direct reports peers
Work in collaboration with internal partners and localization vendors to define localization processes and ensure quality of final outcome
Establish and maintain reliable internal tracking process for defining and balancing localization forecasts and budget
Manage project details and schedules for the creation of marketing campaign deliverables, ensuring high-quality results and on-time delivery
Managing external agency partners and vendors, incl
Drive development of marketing assets to support new product launches in our Consumer Brands portfolio, including but not limited to web banners, print ads, landing pages, email content, retail packaging, marketing collateral, sales tools
Collaborate with our Brand Team to determine project and event deliverables
Proactively and consistently communicate Marcom’s status on projects to all levels of the organization for alignment and provide a single point of contact for large-scale complex projects

Marcom Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marcom Manager

List any licenses or certifications required by the position: PMP, IOT, PKI

Education for Marcom Manager

Typically a job would require a certain level of education.

Employers hiring for the marcom manager job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business/Administration, Communications, Hospitality, Public Relations, Business, Advertising, Hotel and Restaurant Management, MBA, Marketing Communications

Skills for Marcom Manager

Desired skills for marcom manager include:

Future planning
Computer design/graphic software
Content marketing tactics and metrics
Email marketing
Marketing channel best practices and proven ability to review and optimize campaign marketing mixes
SEM
SEO
SMM
Allocadia
Both verbally and in writing

Desired experience for marcom manager includes:

Strengthen and evangelize internal production processes through strong, collaborative working relationships with internal teams, including brand managers, creative, web development, and legal
Manage internal requests for marketing campaign and regional event assets from the global channel teams, new product introductions from the product marketing and brand teams
Lead a team of 3-5 Marcom Specialists
Translate the strategy into a plan with key tactics to accomplish goals
Executive communications experience preferred
Ability to plan marcom assets and campaigns that support the long-term business growth the annual operating plan for Middle East in the highly demanding B2B organization

Marcom Manager Examples

1

Marcom Manager Job Description

Job Description Example
Our growing company is looking for a marcom manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marcom manager
  • Support countries in local adaptation and implementation of global campaigns
  • Manage marketing communications program budgets, including all vendor and contractor activities in accordance with process
  • Work in partnership with WW and other US-led teams to drive US engagement through a set of WW-led and US-led events
  • Collaborate across USM&O on a set of events that support our Digital Transformation story
  • Associate with local charities and organize the CSR activates of the hotel
  • Work closely with key figures, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel
  • Organize environmental and charity events connecting the hotel with the local community
  • Work with advertising agencies or PR agencies to maximize hotel exposure and ensure ads represent brand identity
  • Develop internet marketing strategy for BGs, base on business requirements and market/competition trends, within the context of global BG and China online strategy
  • Key contact/hub//resource for all BG-related global and China internet marketing initiatives and processes
Qualifications for marcom manager
  • Ability to pull and interpret marcom demand from the business, marketing and sales leaders and other key stakeholders and turn it into effective work streams, marcom projects with the marcom CoEs
  • Ability to oversee execution of the regional go-to-market plan within the allocated, distributed marketing budgets
  • Solid marketing communications understanding with regard to value proposition development, messaging framework, marketing campaign development & planning, competitive marketing tactics, and sales tools creation, combined with a knowledge of oil and gas, chemical, power, utility and/or software industry
  • Strong organizational and communications skills and the ability to oversee/ manage multiple projects, cross functionally
  • Effectively engage with regional stakeholders in marketing, sales and corporate communications to lead the development and/or translation of marcom assets and regional marketing campaigns, both for new product launches for sustaining horizontal or vertical marcom purposes
  • Ability to establish a prominent role within the region with regard to the implementation of outbound marcom activities, concepts and best practices
2

Marcom Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a marcom manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marcom manager
  • Develop and execute best-in-class online marketing campaigns and ensure synergy with offline activities
  • To use direct, segment and digital marketing to drive acquisition and usage of postpaid mobile services (Mobile plans/Mobile VAS & Apps)
  • To be able to analyse the current performance marketing statistics to achieve drive to a higher click through and conversion
  • To work closely with internal stakeholders to ensure optimal customer experience for products the digital touchpoints
  • To use direct & digital marketing to drive acquisition and usage of postpaid mobile services (Mobile VAS & Apps)
  • Advise corporate award program and build execution plan
  • Oversee coordinator management of corporate and product content via Intelex social media channels
  • Manage social posts and ensure publishing is in line with department content calendar
  • Format press releases and post via corporate media accounts (PR Web, MarketWired)
  • The planning, implementation and management of critical/strategic marketing communication programs
Qualifications for marcom manager
  • Experience working in the Middle East region
  • We are seeking an enthusiastic person who can contribute in a team environment
  • 10+ years in Marketing Communications
  • Manage the Agency Content Production in line with the country plans developed with Managing Editor, including content timelines & status tracking with agency
  • Brand Ambassador - ensure all Content Experts & Agencies use templates and guidelines on creative platform, high level messaging & positioning
  • Best Practice Sharing - good knowledge and understanding of what other content is created in Japan that the Country could utilize and adapt
3

Marcom Manager Job Description

Job Description Example
Our company is looking for a marcom manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marcom manager
  • Manages Business Marcom budgets through optimal use of Marketing Demand Generation tactics
  • Optimizes allocation of resources, through tight control of support function costs and effective use of Businesses Marcom budgets
  • Manage the website and entire digital marketing, driving its performance
  • Leading and communicating the development and implementation of marketing communications strategies, campaign plans deliverables and measuring results against clearly defined objectives
  • Supporting the development and implementation of internal and external communication strategies to represent the breadth and depth of our consulting services to the marketplace and internally, including increased utilization of digital platforms over traditional methods
  • Developing and maintaining the skills needed to deliver on our commitments and stay current in the knowledge of communications best practices and relevant market trends and legislative issues
  • Creating and/or supporting the Marcom plan to facilitate management decisions including timing of deliverables, budget and ROI
  • Participating in regular communications with Marketing Communication, Marketing, Sales, Market Leaders to ensure alignment and synergistic optimization
  • Maintaining a good working understanding of all business offerings, related customer segments, and related market-specific considerations
  • Representing the healthcare consulting business to cross-marketing and communications teams and collaborate on activities and ways of working
Qualifications for marcom manager
  • Experience working in a creative department
  • 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area
  • At least 6-7 years experience in communications/public relations, with >2 years in a manager role
  • Large foreign enterprise work experience in Residential or Building Solutions/Consumer related background preferred
  • A Bachelor’s degree ideally in Marketing, Communications or Public Relations
  • Strong Marcom strategy and campaign design, event conceptualization, planning and management skills
4

Marcom Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marcom manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marcom manager
  • Create and manage communications plans
  • Develop and curate content for use in blogs, external newsletters, events, program launches, and more
  • Manage digital marketing campaigns and analyze campaign data
  • Develop customer success stories with project teams to showcase expertise
  • Leverage or create and deliver media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads that will deliver conversions and drive customer’s top of mind recall
  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives
  • To manage and execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behavior and nurturing brand loyalty
  • Develop digital marketing strategy based on business requirements and market/competition trends for H&W
  • Responsible for digital related marketing activities, including creative idea and activation
Qualifications for marcom manager
  • Proficiency in both mandarin and English Microsoft Office tools
  • Passion for data-driven marketing
  • Fluent in marketing automation (Marketo) and CRM applications (SFDC)
  • Bachelor’s degree or equivalent in Biological or Life Sciences required
  • 3 to 5 years applicable industry advertising and/or marketing experience, or equivalent combination of education and experience
  • Should be Graduate/Post Graduate in Mass Communication, preferably an MBA
5

Marcom Manager Job Description

Job Description Example
Our company is looking for a marcom manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marcom manager
  • Develop and execute best-in-class digital marketing campaigns and ensure synergy with offline activities
  • Measure effectiveness and efficiency of digital marketing activities
  • All digital campaign delivery on target & meet KPI
  • Good management of the budget
  • Good collaboration with external and internal team
  • Represents the business unit in a variety of Corporate councils
  • Provides direction to the Global Marketing Communications support services
  • Supports and coordinates, as required by the organization, in-house events utilizing various media forms – ie, graphic design, artwork, audio, video and any other forms/styles of communication technologies
  • Coordinates all MARCOM-related activity for the Houston Visitor Center and will serve as the customer-facing contact for all Actuation Technologies visitors, providing organizational and technical information
  • Responsible for the full customer digital experience including design, implementation, tracking and improvement
Qualifications for marcom manager
  • Candidates having good press and media contact would be given preference
  • Should have good presentation, communication and interpersonal skills
  • Should be able to exhibit higher level of ownership and dedication to his responsibility
  • Should be creative, proactive, analytical, extrovert with a PR orientation
  • Demonstrated creative writing, editing and proofreading skills
  • Must be flexible and open to changing priorities and managing multiple tasks simultaneously within Responsibilities and Duties

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