SEO Consultant Job Description

SEO Consultant Job Description

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SEO consultant provides SEO support, on-page (e.g., Meta tags, URL structure), and off-page (e.g., link building), that drive improvements in organic traffic and rankings.

SEO Consultant Duties & Responsibilities

To write an effective SEO consultant job description, begin by listing detailed duties, responsibilities and expectations. We have included SEO consultant job description templates that you can modify and use.

Sample responsibilities for this position include:

Develop strategies in conjunction with cross-functional digital team and define customized SEO and social strategies to meet clients’ unique needs
Conduct audits of client’s existing SEO and social activities and develop goals, recommendations, strategies and tactics based on audit findings
Identify target keywords and provide on-page and off-page recommendations for SEO coding, structure, content, social and linking best practices
Track and report on the success of the engagement, providing monthly optimization recommendations
Plan, execute and manage digital content strategies by working alongside editorial team to develop content that is highly optimized across multiple digital and social channels
In conjunction with analytics team, analyze and translate data from tools into actionable SEO and content optimization plans
Provide strategic counsel to clients in challenging social media issues and crisis situations
Lead social media crisis simulation programs in collaboration with the crisis and global digital and creative communications teams
Create and present strategic recommendations to internal and external stakeholders
Participate in client meetings, creative brainstorms, new business and agency and digital team development

SEO Consultant Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for SEO Consultant

Typically a job would require a certain level of education.

Employers hiring for the SEO consultant job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Advertising, Computer Science, Business/Administration, Automotive, Digital Media, Website Development, Internet Marketing

Skills for SEO Consultant

Desired skills for SEO consultant include:

Best practices for on-page and off-page SEO
CMS platforms
Competitor audits
Excel and PowerPoint and the ability to visualize data and concepts effectively
Fundamentals for SEO performance
International SEO best practices
Javascript and site architecture impact search rankings
Meta data recommendations
New features and betas
Optimizing websites for major search engines

Desired experience for SEO consultant includes:

Conduct needs assessment
Take broad concepts and strategy and translate them into meaningful, actionable operating plans for internal and external stakeholders
Provide insight on emerging digital and social media trends and best practices and maintain understanding of trends impacting specific industries and sectors
Understand client business goals and develop digital and social media solutions that shape the client’s reputation online
Identify ways to measure success against the campaign goals and achievable outcomes
Play a key role in new business pitch development initiatives

SEO Consultant Examples

1

SEO Consultant Job Description

Job Description Example
Our company is growing rapidly and is looking for a SEO consultant. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEO consultant
  • Contribute to the development and maintenance of directory listing sites
  • Develop and implement tactics to optimize on-site search capabilities
  • Work with the client development teams to ensure SEO best practices are properly implemented on newly developed code
  • Work with client editorial and marketing teams to drive SEO in content creation and content programming
  • Search strategy development
  • On site, off site & content optimization search implementation plan & guidelines
  • Client presentation development
  • Internal briefing & supervision of SEO implementation
  • Briefing & supervision of third parties such as seeding agencies
  • Collecting search insights for key presentations
Qualifications for SEO consultant
  • Lead development of keyword business rules
  • Lead and manage search agency teams
  • Lead and manage search reporting/analytics that is fed into a centralized digital reporting platform, to provide insights, implications and recommendations to optimize both SEO and SEM campaign
  • Align with key stakeholders in the development of annual brand plans and search budget recommendations
  • Lead agency in development of competitive search assessments
  • Execute test and learn plans within search, analyze data and identify trends and insights
2

SEO Consultant Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of SEO consultant. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for SEO consultant
  • Timeline development for search projects
  • Following KPI progress & making recommendations for optimizations
  • Consulting clients regarding search landscape, new trends & proposing course of action
  • Excellent knowledge & usage of google analytics, you tube insights, adwords, youtube ads & google display network
  • Running google ads campaigns using adwords, you tube ads & google display
  • Creating progress & final campaign reports for clients
  • Partner with key stakeholders to support SEO efforts such as page audits, link building strategies, technical review and keyword research (partnering w/ SEO vendor)
  • Educate internal stakeholders on SEO best practices and influence development of site content to maximize SEO value
  • Run monthly SEO health checks and report back with necessary recommendations
  • Oversee all aspects of the SEO program and maximize the value of organic search across various lines of businesses
Qualifications for SEO consultant
  • Manage campaign expenses and search budgets
  • Optimize ad copy and landing pages
  • Develop and implement best practice SEO strategy and ensure adoption with digital agencies and website developers
  • Oversee and critique agency search proposals, include new technology platforms and other search best practices
  • Establish and share search best practices and benchmarks across brands
  • Manage performance of search programs in partnership with agency and ensure plans/buys and content are optimized as needed
3

SEO Consultant Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of SEO consultant. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for SEO consultant
  • Efficiently and effectively manage the time and expertise of agency resources
  • Contribute to strategic discussions among internal and agency search teams
  • Deliver SEO thought leadership and updates to key partners in a relatable, concise manner
  • Clearly articulate the performance of the SEO channel in business reviews
  • Work closely with colleagues on the paid search team to demonstrate the full value of Search to internal and external partners
  • Lead consulting engagements that derive insight and provide recommendations to clients on how to improve marketing performance
  • Mentor and train other members of the team on SEO strategy and execution
  • Collaborate with cross-functional teams on how SEO impact’s other business units and marketing channels
  • Evaluate emerging trends and technologies
  • Develop close relationships with clients and with internal stakeholders
Qualifications for SEO consultant
  • 5-10yrs+ experience in search both SEO and SEM
  • Must have experience managing paid search campaigns within Google and Yahoo/Bing
  • Must have experience managing large search budgets in a highly competitive environment
  • Extensive experience with website and search analytics tools such as Google Analytics, SEM Rush, Similar Web
  • Experience with bid management tools such as Search Ignite, Kenshoo
  • 6+ years’ experience in digital marketing with SEO as the primary function
4

SEO Consultant Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of SEO consultant. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEO consultant
  • Participate in developing new business, identify growth opportunities within projects and existing client relationships
  • Strong and wide technical SEO knowledge
  • Previous experience on optimization strategies for e-commerce websites (also international)
  • Experience with the main SEO tools
  • Full understanding of HTML code
  • Mastery of Google Analytics (better if certified)
  • Brilliant communication skills and self-confidence
  • Analytical attitude and critical spirit
  • Proven experience in managing complex SEO technical tasks
  • Previous experience on optimization strategies for e-commerce websites (mainly international)
Qualifications for SEO consultant
  • Develop search strategy that aligns to brands/multi-brand strategic objectives
  • Lead and manage search planning and buying process across DCV in the US, across multiple target audience and within a multi-channel marketing plan
  • Expert understanding of SEO strategies, search term research, keyword targeting, and technical obstacles that would hinder search engine bot crawling and indexing and SEO editorial best practices
  • Expert skills in developing effective keyword targeting strategy, prioritizing SEO initiatives, and executing on planned SEO tactics
  • Seasoned multi-tasker who can deliver under tight deadlines and fast pace
  • Strong experience with third-party enterprise SEO tools and Omniture/Site Catalyst web metrics preferred
5

SEO Consultant Job Description

Job Description Example
Our company is searching for experienced candidates for the position of SEO consultant. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for SEO consultant
  • Collaborate with business units to identify gaps and optimise content strategies
  • Collaborate with paid search responsible to optimise ROI on all search
  • Consult with campaign teams on ambitious projects to boost traffic and increase conversions
  • Review and optimise the technical configuration of our global website portfolio
  • Reviewing and analyzing internal client site sections for areas that can be improved and optimized
  • Working with our SEO solution and strategic partner to prioritize work, implement deliverables, perform research and analysis
  • Preparing detailed strategy reports
  • Identifying powerful keywords to drive the most valuable traffic
  • Writing powerful calls-to-action to convert visitors
  • Prioritize and develop relevant, effective and engaging content
Qualifications for SEO consultant
  • High experience with on-page SEO (Meta Tags, website URLs/structure optimization), with all technical SEO elements and optimizations, and off-site SEO
  • Success in optimizing large web sites with content management publishing systems a plus
  • Minimum 2 years experience in a related role
  • Agency background with digital marketing experienced preferred
  • Good ability to prepare materials and and present in English
  • Ability to contribute to increasing the level of innovation in data, analytics and CRM at the agency

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