Manager, SEO Job Description

Manager, SEO Job Description

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Manager, SEO provides both a theoretical and practical marketing proficiency to projects, working with the Digital Marketing Specialist to ensure google analytics, SEO, key word analysis and google rankings are optimised.

Manager, SEO Duties & Responsibilities

To write an effective manager, SEO job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, SEO job description templates that you can modify and use.

Sample responsibilities for this position include:

Leading by example in making HTML/CSS, or SiteMap changes
Basic HTML and web server knowledge
Educates clients and peers on best practices and overall education of SEO and digital marketing trends
Lead and drive the day-to-day adidas US SEO operations with KPI and goal accountability (traffic and revenue) by monitoring and reporting US performance to the Director of Digital Marketing and Global SEO team
Stay abreast of the evolution within the search and digital marketing industry, especially changes which impact SEO and other marketing channels
Collaborate with the US Digital Marketing team, Visual Merchandising, Marketing Activation, Web Analytics the Global SEO team, to improve US onsite SEO performance and create cross-functional synergies
Provide regular training sessions to your direct reports the bigger team and digital marketing department
Develop SEO strategies, evangelize the importance of SEO and adhering to SEO best practices within the organization, provide recommendations for improvement of the site (including site architecture, URL structures, on-page ranking factors, image, video and news optimization, ) and oversee the implementation of those recommendations
Responsible to give input to SEO product development and evaluate with director strategy costs and revenue potential partner/vendor bids and financial
Work closely with key stakeholders to develop our SEO strategy

Manager, SEO Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, SEO

List any licenses or certifications required by the position: SEM, SEO, PR, PMP, CFA

Education for Manager, SEO

Typically a job would require a certain level of education.

Employers hiring for the manager, SEO job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Computer Science, Engineering, Education, Communications, Advertising, Economics, Statistics, Mathematics

Skills for Manager, SEO

Desired skills for manager, SEO include:

Website design and development
HTML
CSS
JavaScript
SEO analysis tools and Google Analytics to ensure self-service reporting
Google Analytics
SEMRush and other common web analytics platforms
STAT
Technical SEO
Digital marketing

Desired experience for manager, SEO includes:

Partner with the Design team to improve page designs that help improve relevance score
Manage analytics tools
Expert knowledge of search engine algorithms and ranking methods
Advanced understanding of how the search engine industry is evolving
Strong grasp SEO, content, social and other inbound marketing channels
Experience working cross-functionally within an organization

Manager, SEO Examples

1

Manager, SEO Job Description

Job Description Example
Our company is searching for experienced candidates for the position of manager, SEO. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, SEO
  • Knowledge and experience of web analytics and techniques, including Google Analytics
  • Refine and execute the adidas US SEO strategy, ensuring alignment with US Brand Marketing initiatives and Global SEO standards
  • Serve as the voice of SEO in the Portland office responsible for evangelizing SEO to a variety of stakeholders and safeguarding the SEO performance of all adidas US digital properties
  • Initiate further SEO projects (relating to technical changes, content, UX, social media, PR, ) in collaboration with the US Channels team and various other Portland based teams
  • Act as the US SEO expert, driving best practice definition and execution, including training internal stakeholders
  • Monitor and grow SEO traffic and revenue globally
  • Lead on-site and offsite SEO global strategy
  • Manage external agencies to ensure we get maximum value and that they deliver campaigns on time with impact clearly measured
  • Provide guidelines to diverse teams – Brand Marketing, IT, franchisees, PR, ecommerce, social media, paid search, content
  • Own overall SEO insight, reporting and tools, including developing a uniform set of KPIs and measures of return on investment, to ensure we are measuring success effectively and consistently
Qualifications for manager, SEO
  • Familiarity and experience with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools
  • Ability to manage processes & projects across several clients at a time
  • A thorough understanding of key search engine ranking factors
  • Ability to conduct relevant keyword research and make recommendations
  • A thorough understanding of and the ability to conduct detailed on-site optimization
  • Ability to interpret analytics data and identify actionable opportunities
2

Manager, SEO Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager, SEO. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, SEO
  • Provide technical SEO recommendations and keyword density analysis to improve positioning in organic search results
  • Get ready to roll up those sleeves
  • Provide reporting to editors and stakeholders each month
  • Dabble in the world of video and social by providing hands-on recommendations, killer content ideas and make your Search content come to life
  • Live and breathe all things Search
  • Like to travel? Great
  • Perform keyword research and identify content gaps to target - work closely with freelancers and editors to drive growth
  • Report, update & monitor technology related bugs and task requests in an online tool
  • Responsible for providing best practice for redesigns, migrations and site taxonomies
  • Develops and conducts training sessions and materials that ensure alignment of SEO across the brand(s)
Qualifications for manager, SEO
  • Experience in quantifying marketing impact and SEO performance and strong understanding of technical SEO (sitemaps, crawl budget, canonicalization)
  • Technical knowledge of SEO, hands on experience in writing metadata
  • Experience with B2C (preferred)
  • 4+ years SEO experience at an agency, preferably in the financial services vertical
  • Detail oriented, resourceful & self-motivated with ability to manage multiple projects simultaneously
  • Fluency in Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, BrightEdge and Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
3

Manager, SEO Job Description

Job Description Example
Our company is looking for a manager, SEO. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, SEO
  • Create and maintain insightful reports to track the performance of high level organic search, the performance of specific areas of the site, reporting on improvements based on optimizations that have been implemented
  • Build the in-house SEO capability
  • Create & deliver our SEO strategy
  • Manage & develop our SEO agency
  • Select & lead on our SEO tool offerings
  • Implement integrated search marketing plans and work closely with other specialists and departments within the company to ensure best practice is being rolled out across the board
  • Previous experience in SEO Manager/Consultant level role
  • Advanced understanding of all aspects of Search Engine Optimisation
  • Experience using SEO software platforms (Brightedge, Linkdex, MajesticSEO, LRT, Buzzstream, Conductor)
  • Knowledge of the mobile phone industry and online marketing Advanced knowledge of Excel
Qualifications for manager, SEO
  • Expert knowledge of Google Analytics and Microsoft Office Applications
  • Experience developing websites and applications with HTML and web server knowledge
  • Ability to influence leaders at all levels of the organization to prioritize SEO strategies within their larger objectives
  • Familiarity with the broader online marketing/acquisition context
  • 5+ years hands-on SEO experience (either agency or client side)
  • Advanced computer skills with proven Excel experience
4

Manager, SEO Job Description

Job Description Example
Our growing company is looking to fill the role of manager, SEO. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, SEO
  • Work in concert with paid search to ensure programs are synergistic and complimentary – , holistic overall search program
  • Designing and conducting rigorous A/B experiments on the effectiveness and efficiency of different SEO actions that will inform long term strategy
  • Contributing with the rest of the pan EU SEO team to improve SEO performance pan EU and in the UK, moving quickly to implement ideas and delivering results
  • Running our weekly and quarterly performance review for the UK and running cause and effect analysis to derive action plans
  • Trouble-shooting complex site issues and fixing them directly or managing projects to fix them through other teams
  • Lead efforts to optimize net new and existing CIBC.com pages with the objective of improving SEO rankings, click-throughs, and conversions
  • Proactive assessment of CIBC’s SEO health in comparison with key competitors
  • Assist in the migration of all international websites to our proprietary CMS
  • Provide SEO requirements for new site implementations, replatforms or redesigns and ongoing recommendations for ecommerce clients
  • Provide QA for implementation projects
Qualifications for manager, SEO
  • Linkbuilding
  • Industry-specific software/applications (Google Analytics, Search Console, Majestic, BrightEdge, Screaming Frog, Moz Pro)
  • Data analysis (spreadsheets, SQL)
  • Business intelligence software (Looker, Tableau, ) = a plus
  • Programming languages (Python, PHP, ) = a plus
  • Working knowledge of on-page SEO, technical SEO and search engine ranking factors
5

Manager, SEO Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, SEO. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, SEO
  • Together with SEO team, derive technical SEO strategy, roadmap, specification
  • Write and edit copy for a variety of online channels (if needed) including web pages, blog posts, articles, white papers, PPC ads, SEO copy, social ads
  • Willingness to work closely with the department within the company
  • Developing the SEO channel strategy and plan to support the overall digital strategy
  • Collaborating with other channel performance managers to ensure alignment across all digital channels, including SEO, PPC, Affiliate, Display
  • Developing reporting capabilities to measure key SEO performance indicators
  • Providing insights from SEO channel to support web journeys and content creation
  • Managing SEO agency relationships and associated budgets to deliver agree plans
  • Perform thorough onsite and offsite SEO assessments 
  • Develop and manage onsite and offsite SEO strategies 
Qualifications for manager, SEO
  • 2 to 3 years progressive work-related experience in eCommerce, Interactive/Digital marketing, or Creative/visual merchandising
  • Must be a team player, have strong interpersonal skills, and work well independently part of a team
  • Deep knowledge of search engine algorithm methodologies, CMS Systems, search engine optimization best practices
  • Experience with website analysis using a variety of analytics tools including MOZ, BrightEdge, DeepCrawl, Screaming Frog, SEM Rush, Google Analytics other standard SEO tools
  • Solid grasp of how search engines work core SEO and SEM tenets
  • Basic knowledge of website design and development

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